Extract data from any website with AI-powered automation

To personalize an email in Gmail, use mail merge to send tailored messages to multiple contacts simultaneously. Start by creating a spreadsheet with contact details and personalized information. Use a mail merge tool, like Google Sheets' add-ons, to draft your email template and insert placeholders for personalized content.

To scale cold email personalization, use automation tools to gather data on prospects and segment them by similar traits or needs. Use templates with customizable fields for quick personalization at scale. Incorporate AI to analyze prospect data and craft tailored messages efficiently.

The best tools for cold email personalization include HubSpot and Bardeen. HubSpot offers amazing CRM features that help tailor emails to individual prospects by tracking interactions and segmenting audiences. Bardeen takes it further by integrating AI to automate data extraction from websites and enhance personalization. Sales teams can use Bardeen to quickly gather personalized data from LinkedIn profiles, enriching email content without extra manual effort, boosting engagement and response ra

You can find cold email templates through online marketing forums, email marketing tools, or by networking with other sales professionals. Many sales teams share their best-performing templates on LinkedIn, in webinars or online courses. For more efficient outreach, consider using Bardeen to automate personalization and template management.

Personalized cold emails can lead to a 202% increase in performance when using tailored calls to action, according to HubSpot. Aberdeen Group found personalized emails improve click-through rates by 14% and conversion rates by 10%. A sales team at a mid-sized SaaS company increased feature signups by 20% in 30 days by personalizing outreach based on recent product launches. Bardeen can automate your cold email personalization process and help you unlock similar results, get started today.

Cold emailing isn't illegal, but it must comply with regulations like the CAN-SPAM Act in the U.S. This means including an opt-out option, providing a physical address, and being truthful about your identity. For sales teams, understanding these rules allows for impactful outreach without legal repercussions. By using tools like Bardeen, sales and RevOps can automate proper cold outreach, ensuring every email adheres to legal standards efficiently.

Sales prospecting automation costs vary based on the scale of operations and the level of personalization needed. Core expenses typically include an SDR or salesperson to handle calls, qualify prospects, and guide leads through the funnel. You’ll also need proper email infrastructure—basic GMail won’t suffice in 2025—so plan for inbox warming and outreach tools. Finally, enrichment is essential for accurate contact data and insights into a lead’s company and role.

Bardeen can directly help with engaging sales prospects through automating each step of the lead prospecting process: building targeted lead lists, enriching contact data, and creating personalized outreach workflows. It saves time by pulling leads from platforms like LinkedIn, exporting them to CRMs like HubSpot or Salesforce, and appending accurate data for better qualification.