Problem

Understory, a company specializing in scaling SaaS organizations through paid media management, graphic design, and cold email outreach, faced a significant challenge. Their existing sales intelligence tools fell short in providing the detailed information needed for hyper-targeted, personalized campaigns.

This information was available on directories and conference websites, but manually extracting it was time-consuming.

"We spent hours each week sifting through various sources to collect the information we needed," says Alex Fine, Co-Founder & Chief Commercial Officer at Understory. "This manual process not only slowed down our campaign creation but also impacted our profitability."

Solution

To address this challenge, Understory turned to Bardeen, an AI Agent that automates repetitive tasks across various applications. Bardeen allowed them to create custom AI-powered scrapers that could extract all the necessary details about leads from different directories and websites seamlessly. The best part? No coding was required.

"We implemented Bardeen to automate the data scraping process," says Alex. "The AI-powered scrapers were able to pull information from multiple sources and integrate it directly into our key sales tools. This eliminated the need for manual data entry and significantly reduced the time spent on these tasks."

Bardeen's integration capabilities were a game-changer for Understory. The solution worked flawlessly with their existing sales tools, ensuring that the lead information was not only accurate but also readily available for their outreach campaigns.

Here's a few Bardeen playbooks similar to those used by Understory:

Export leads from LinkedIn Company Search to HubSpot

Automate HubSpot + LinkedIn

Try it

Export leads from LinkedIn people search to HubSpot

Automate Bardeen Enrichment + HubSpot + LinkedIn + Twitter

Try it

Add a lead to a Lemlist campaign when a new HubSpot contact is created

Automate HubSpot + Lemlist

Try it

Results

The impact of using Bardeen was immediate and substantial. "We were able to reach leads much faster and shortened our campaign creation time by 30%," Alex notes. The automation provided by Bardeen allowed Understory to focus more on crafting personalized outreach campaigns rather than getting bogged down by data collection.

"We saw a significant reduction in the time spent on repetitive tasks, which freed up our team to focus on more strategic activities," Alex continues. "The efficiency gains were remarkable."

Beyond the time savings, the detailed lead information gathered through Bardeen enabled Understory to create highly targeted outreach campaigns. This improved the effectiveness of their campaigns and resulted in better engagement rates.

In summary, Bardeen transformed their lead list building process by automating the extraction of detailed lead information. This allowed Understory to:

• Reach leads faster
• Shorten campaign creation time by 30%
• Save time on repetitive tasks
• Create better-targeted outreach campaigns

For any company looking to streamline their lead list building process and improve campaign effectiveness, Bardeen is highly recommended. The benefits experienced by Understory have been invaluable, and they are excited to continue leveraging this powerful tool to drive success for their clients.