Top 25 Sales Engagement Tools for 2024: Reviews & Features

Searching for the right sales engagement tool to supercharge your outreach efforts and close more deals? Look no further! In this comprehensive guide, we've curated a list of the 25 best sales engagement tools available today.

Each tool is analyzed in-depth, covering key features, popular use cases, notable pros and cons, and insightful customer reviews from trusted platforms like G2 and Capterra. Whether you're a solo sales rep or managing a large team, you'll find valuable information to help you select the perfect tool for your needs.

From AI-powered platforms that automate personalized outreach to robust CRMs with built-in engagement capabilities, this resource covers a wide range of options. Discover tools that can help you prospect smarter, scale your outreach, optimize your sales processes, and ultimately drive more revenue.

By the end of this guide, you'll have a clear understanding of the sales engagement tool landscape and be well-equipped to make an informed decision for your business. Let's dive in and explore the 25 best sales engagement tools available now!

1. Bardeen

Bardeen is a popular no-code automation platform that enables users to automate repetitive tasks across various web apps. With its user-friendly interface and powerful features, Bardeen has quickly become a go-to tool for sales teams looking to streamline their workflows and boost productivity.

Key Features

Bardeen offers several notable features:

• Automate tasks across multiple apps without coding
• Scrape data from websites and import it into web apps
• Integrate with popular apps like Notion, Slack, and HubSpot
• Leverage AI to automate workflows intelligently

Popular Use Cases

• Automating lead generation and prospecting tasks
• Scraping data for market research and competitor analysis
• Streamlining repetitive data entry and reporting tasks

Pros

• Intuitive and easy to use, even for non-technical users
• Powerful web scraping capabilities
• Affordable pricing plans for individuals and teams

Cons

• Some advanced features may require a learning curve
• Occasional minor bugs or inconsistencies when scraping data
• Integrations with certain enterprise-level apps are limited

Reviews

On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews, with 96% of users awarding it 5 stars. Users praise its ease of use, affordability, and time-saving automation capabilities.

Capterra reviewers give Bardeen an overall rating of 4.5, highlighting its user-friendly interface, excellent customer service, and value for money. Some users note minor issues with data scraping accuracy but overall find it highly effective.

Reddit users generally have positive experiences with Bardeen, appreciating its Notion integrations and web scraping features. However, some express concerns about the pricing model for high-volume scraping needs.

Pricing

• Free plan for individuals with unlimited non-premium actions
• Professional plan at $10/month with 500 credits for premium features
• Business plan at $15/user/month for teams under 100 people
• Enterprise plan with custom pricing for larger organizations

2. Salesloop

Salesloop is a popular sales automation tool that enables users to automate their LinkedIn outreach and engagement. With email and Twitter integration planned, Salesloop aims to provide a true omnichannel automation experience. By removing hours of manual research, Salesloop helps users uncover interested prospects quickly and efficiently.

Key Features

• Automated LinkedIn connection requests, personalized message sequences, profile visits, and endorsements
• Customizable templates and sequences with dynamic placeholders for personalized messages
• Detailed performance metrics, campaign tracking, and ROI analysis for optimizing strategies
• Integration with popular CRM systems for automatic lead and contact updates and centralized data management

Popular Use Cases

• Indiehackers with limited resources looking to target their ideal customers efficiently
• SMBs (startups to scaleups) with a detailed understanding of their customers that need an easy way to identify and reach them
• Mid-market to enterprise sales teams targeting multiple stakeholders at a company

Pros

• Ability to build hyper-targeted lead lists by overlaying multiple data sources
• Personalization features to tailor outreach to individual prospects and customer segments
• Managed service option for fully outsourced campaign creation, management, and optimization

Cons

• Pricing may be steep for some users, especially solo plans
• Email and Twitter automation features are still in the planning stages

Reviews

On G2, Salesloop has an average rating of 3.5 out of 5 stars from 3 reviews. One user praised the platform's ability to directly target leads, while another noted that the pricing was a bit high.

Pricing

• Solo plan: $49 per user/month
• Team plan (min. 3 users): $199 per 6 users/month ($39 per account)
• Managed Service: $2,000 per month for fully managed outreach

3. FastOutreach.ai

FastOutreach.ai is a popular sales engagement tool that uses AI to write cold emails that sound like they're coming directly from you. By learning from your own email copy over time, FastOutreach.ai crafts personalized outreach at scale, making it a top choice for sales teams looking to improve their cold email performance.

Key Features

• Trains on your own emails to adopt your unique writing style
• Continuously learns and improves based on your email copy
• Simple and effective for executing cold email campaigns

Popular Use Cases

• Crafting personalized cold emails that resonate with prospects
• Scaling outreach efforts while maintaining a human touch
• Improving open and response rates for cold email campaigns

Pros

• Saves time by automating email writing tasks
• Maintains a consistent brand voice across all outreach
• Continuously improves email quality as it learns from your copy

Cons

• Requires a sufficient volume of existing email copy to train effectively
• May have a learning curve for users new to AI-powered tools

Pricing

• Pricing information not publicly available on website
• Interested users must contact sales team for a custom quote

4. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. Its popularity stems from its ability to seamlessly integrate various marketing channels, streamline workflows, and provide robust lead generation and nurturing capabilities. One standout feature is the platform's intuitive automation tools, which allow for personalized and targeted campaigns at scale.

Key Features

HubSpot Marketing Hub offers an array of powerful features:

• Omni-channel marketing automation for personalized campaigns
• Comprehensive analytics and reporting for data-driven insights
• Seamless integration with CRM and sales tools for aligned efforts
• Intuitive email marketing with dynamic personalization

Popular Use Cases

• Streamlining lead generation and nurturing processes
• Automating personalized email campaigns and workflows
• Aligning marketing and sales efforts for improved conversions

Pros

• User-friendly interface and intuitive automation capabilities
• Robust integration with CRM and sales tools for seamless data flow
• Comprehensive analytics for data-driven marketing decisions

Cons

• Initial learning curve due to extensive features and capabilities
• Pricing model based on contacts can become expensive as database grows
• Some users find the shift from keyword to topic-based analytics challenging

Reviews

On G2, HubSpot Marketing Hub boasts an impressive 4.4 out of 5-star rating from over 11,000 reviews. Users praise its ability to revolutionize marketing efforts and seamlessly integrate various channels. However, some note the initial learning curve and pricing based on contact volume as potential drawbacks.

Capterra reviewers highlight the platform's ability to boost sales and marketing synergy, with automation being a key strength. They give HubSpot Marketing Hub an overall rating of 4.5 out of 5 stars. Setup and website building functionality are mentioned as areas with a steeper learning curve.

Pricing

• Marketing Hub Starter: Starts at $45/month for 1,000 marketing contacts
• Marketing Hub Professional: Starts at $800/month for 2,000 marketing contacts
• Marketing Hub Enterprise: Custom pricing, contact sales for details
• Free tools available with limited features and HubSpot branding

5. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that helps sales teams streamline processes, improve efficiency, and drive growth. With its comprehensive feature set and advanced AI capabilities, Salesforce has become a popular choice for businesses looking to optimize their sales operations.

Key Features

• Lead, account, contact, and opportunity management
• Sales forecasting and analytics
• Customizable dashboards and reports
• Advanced automation and AI features

Popular Use Cases

• Managing sophisticated sales operations
• Automating tasks and workflows to increase productivity
• Leveraging AI for predictive lead scoring and personalized recommendations

Pros

• Robust feature set for end-to-end sales management
• Highly customizable to fit unique business needs
• Seamless integration with other tools and platforms

Cons

• Steeper learning curve compared to simpler CRM solutions
• Higher cost, especially for small businesses
• Some users report occasional system slowdowns with large datasets

Reviews

On G2, Salesforce Platform has an impressive average rating of 4.5 out of 5 stars from nearly 2,000 reviews. Users praise its customization options, scalability, and vibrant community support.

Capterra reviewers highlight Salesforce's versatility and robust reporting features, giving it an overall rating of 4.5. They appreciate how it helps monitor communications, track task completion, and visualize account progress.

Discussions on Reddit underscore the importance of proper implementation and integration to maximize Salesforce's value. While some users find it costly and complex, many agree that it's invaluable for managing sales activities, ensuring data continuity, and driving business decisions when utilized effectively.

Pricing

• Salesforce offers various pricing tiers, with enterprise plans starting at $165/user/month
• SMB-focused Starter Suite begins at $24/user/month
• All prices are billed annually
• Free trials are available to explore the platform before committing

6. Salesmate

Salesmate is a popular CRM and sales automation platform designed to help sales teams streamline their processes and close more deals. With its intuitive interface and powerful features, Salesmate enables sales reps to focus on high-value activities while automating repetitive tasks. One standout aspect of Salesmate is its flexibility, allowing teams to customize the platform to fit their unique needs and workflows.

Key Features

Salesmate offers several powerful features to help sales teams succeed:

• Automated workflows to streamline sales processes
• Real-time pipeline tracking for better deal visibility
• Built-in calling, texting, and email capabilities
• AI-powered assistance for tasks like booking meetings and drafting emails

Popular Use Cases

• Managing leads, contacts, and deals in a centralized platform
• Automating follow-up sequences and personalized outreach
• Generating insights and reports to optimize sales performance

Pros

• Highly customizable platform to fit unique team needs
• Robust automation features to save time and boost productivity
• Excellent customer support and onboarding experience

Cons

• Some users report occasional issues with dashboards not working properly
• Integration with certain third-party lead generation tools could be more seamless

Reviews

On G2, Salesmate has an average rating of 4.6 out of 5 stars based on 87 reviews. Many users praise its ease of use, customization options, and the positive impact it has on their sales operations.

Capterra reviewers give Salesmate an overall rating of 4.0, highlighting the platform's intuitive interface and exceptional customer support. Some users note that the wide range of features can take time to fully master.

Discussions on Reddit suggest that Salesmate is a legitimate and effective CRM option, particularly for teams looking for an affordable solution with strong automation capabilities and Zapier integration. However, some users caution that add-ons can quickly increase costs.

Pricing

• Basic plan starts at $23/user/month (billed annually)
• Pro plan starts at $39/user/month (billed annually)
• Business plan starts at $63/user/month (billed annually)
• 15-day free trial available, no credit card required

7. VanillaSoft

VanillaSoft is a popular sales engagement platform that helps sales teams efficiently manage leads, automate workflows, and boost productivity. With its queue-based lead routing and auto-dialing capabilities, VanillaSoft ensures that reps focus on the most qualified leads and spend more time having valuable conversations.

Key Features

• Assign leads to specific queues based on priority, ensuring the most qualified leads get handled first
• Automate repetitive tasks like calling and emailing, freeing up reps for valuable conversations
• Guide reps with real-time insights and suggested talking points for effective communication
• Gain complete visibility into every interaction, analyze performance, and identify areas for improvement

Popular Use Cases

• Prioritizing and routing leads to the right sales reps for timely follow-up
• Automating sales cadences to ensure consistent and thorough lead nurturing
• Tracking sales activities and performance metrics for data-driven decision making

Pros

• Intuitive and user-friendly interface
• Powerful lead routing and prioritization engine
• Robust reporting and analytics capabilities

Cons

• Limited ability to leave notes on prospect records without terminating the record
• Building custom reports can be time-consuming
• Pricing may be higher compared to some alternatives

Reviews

On G2, VanillaSoft has an impressive 4.6 out of 5-star rating based on 490 reviews. Users praise its ease of use, effective call routing, and time-saving features. One reviewer noted, "VanillaSoft is by far the best [CRM] I have found. It is really easy to use and easy to customize for your business."

Capterra reviewers also express satisfaction with VanillaSoft, with one user stating, "Since the first day of implementation, I have seen a gradual improvement in my relations. There is more successful deals under this tool."

Pricing

• Pricing starts at $110 per user per month
• Custom pricing available for larger teams and enterprises
• Free trial offered to test the platform

8. Zendesk

Zendesk is a popular customer service software that helps businesses manage customer interactions across multiple channels. With its comprehensive suite of tools, Zendesk enables teams to deliver efficient and personalized support, making it a top choice for companies looking to improve their customer experience.

Key Features

Zendesk offers a range of powerful features to streamline customer support:

• Omnichannel ticketing system for managing customer inquiries
• Customizable workflows and automations to boost efficiency
• AI-powered chatbots and self-service options for 24/7 support
• Robust reporting and analytics to track team performance

Popular Use Cases

• Centralizing customer interactions across email, chat, phone, and social media
• Automating repetitive tasks to save time and reduce manual effort
• Providing customers with self-service options like knowledge bases and community forums

Pros

• Comprehensive set of tools for managing customer support
• Highly customizable to fit unique business needs
• Integrates with a wide range of third-party apps and services

Cons

• Steeper learning curve for advanced features and customization
• Higher-tier plans with advanced functionality can be pricey for smaller teams
• Some users report occasional glitches and slow loading times

Reviews

On G2, Zendesk has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise its robust feature set and customization options, while some note the learning curve and higher costs for advanced plans.

Capterra reviewers give Zendesk an overall rating of 4.4, highlighting its ease of use and comprehensive toolset. However, some users mention challenges with customer support and pricing.

Reddit sentiment is mixed, with some users finding Zendesk more suitable for IT helpdesk environments than sales. Others appreciate its customization potential but note that achieving desired workflows may require significant setup and third-party apps.

Pricing

• Suite Team: $55/agent/month or $660/agent/year
• Suite Growth: $89/agent/month or $1,068/agent/year
• Suite Professional: $115/agent/month or $1,380/agent/year
• Suite Enterprise: Custom pricing
• Free trial available

9. Octopus CRM

Octopus CRM is an all-in-one LinkedIn automation software that simplifies prospecting and lead generation efforts for marketers, business owners, and recruiters. With features like personalized bulk connection requests, mass messaging, auto endorsements, and profile viewing, Octopus CRM helps users build their sales funnel and convert prospects into paying customers.

Key Features

• Send personalized connection requests and messages in bulk
• Automatically endorse skills of 1st level contacts
• View hundreds of LinkedIn profiles per day
• Build a customizable sales funnel on LinkedIn

Popular Use Cases

• Automating repetitive LinkedIn tasks to save time
• Improving prospecting efforts and generating more leads
• Nurturing prospects through a personalized sales funnel

Pros

• Offers a free trial for beginners to learn the tool
• Quickly generates potential leads on LinkedIn
• Easy to use, even for beginners

Cons

• Limited personalization options for connection requests
• Can be slow and have basic interface at times
• Strict cancellation policy and customer service issues reported

Reviews

On G2, Octopus CRM has an average rating of 4.4 out of 5 stars. Users praise its effectiveness for LinkedIn outreach and affordability compared to other CRMs. However, some reviewers note poor customer service experiences and a lack of advanced features.

Capterra reviews are mixed, with some users finding it useful for contacting people on LinkedIn, while others report issues with the cancellation policy and limited automation capabilities. The tool has an overall rating of 4.0 on Capterra.

Pricing

• Starter plan: $9.99/month or $6.99/month billed annually
• Pro plan: $14.99/month or $9.99/month billed annually
• Advanced plan: $21.99/month or $14.99/month billed annually
• Unlimited plan: $39.99/month or $24.99/month billed annually

10. ZoomInfo Sales

ZoomInfo Sales is a popular sales intelligence and prospecting tool that provides an extensive database of company and contact information. With advanced search filters, analytics, and integrations, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycle.

Key Features

ZoomInfo Sales offers a range of powerful features:

• Access to a vast database of over 104M company profiles and 600M contact profiles
• Advanced search filters to find best-fit accounts and decision-makers
• Buyer intent data to identify prospects actively researching solutions
• Sales automation tools for multi-touch outreach campaigns

Popular Use Cases

• Building targeted prospect lists based on ideal customer profiles
• Enriching existing leads with accurate contact data
• Triggering outreach based on intent signals and website visits

Pros

• Extensive database with high-quality contact information
• Powerful search and filtering capabilities
• Integrates with popular CRMs and sales tools

Cons

• Pricing can be steep for smaller teams and startups
• Some users report occasional data inaccuracies
• Learning curve to fully utilize all features

Reviews

On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Many users praise the tool's comprehensive database, time-saving automation, and ability to find key decision-makers.

Capterra reviewers appreciate ZoomInfo's data quality but note that pricing can be a barrier for smaller businesses. Some also mention occasional missing or outdated information.

Discussions on Reddit suggest that while not perfect, ZoomInfo is considered one of the best options for sales intelligence, particularly for larger companies. Users advise combining it with other tools like LinkedIn Sales Navigator for optimal results.

Pricing

• Pricing starts at around $15,000 per year for 3 users
• Four tiers are available: Professional, Advanced, Elite, and Enterprise
• Annual contracts are required, with some flexibility for quarterly payments
• Add-on products and extra users increase the cost

11. ActiveCampaign

ActiveCampaign is a popular all-in-one sales engagement and marketing automation platform. It combines email marketing, CRM, and automation capabilities to help businesses nurture leads, convert customers, and grow revenue. ActiveCampaign stands out for its powerful automation builder that enables users to create complex, personalized customer journeys without needing technical expertise.

Key Features

• Intuitive drag-and-drop automation builder for multi-channel campaigns
• Robust segmentation and personalization options
• Built-in CRM with lead scoring and sales automation tools
• Extensive integration options with 850+ apps

Popular Use Cases

• Building targeted email drip campaigns to nurture leads
• Automating sales follow-up and pipeline management
• Sending personalized messaging across email, SMS, and social

Pros

• Powerful automation capabilities for the price point
• Easy to use, even for beginners
• Wide range of native integrations

Cons

• Reporting is less advanced than some competitors
• Pricing can add up quickly with extra features and contacts
• Some occasional technical glitches reported

Reviews

On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its ease of use, automation power, and customer support.

Capterra reviewers give ActiveCampaign an overall rating of 4.6, highlighting the platform's flexibility and robust feature set. A few users noted a learning curve and occasional bugs.

Reddit sentiment is generally positive, with users recommending ActiveCampaign for its automation capabilities and API. Some criticized slow support and glitches. HubSpot was suggested as an alternative for larger B2B companies needing advanced reporting.

Pricing

• Starts at $15/month for 500 contacts
• Pricing scales based on contact volume and plan tier
• 14-day free trial available
• Annual discounts offered

12. Clari

Clari is a popular revenue operations platform that helps B2B companies drive predictable revenue growth. By unifying revenue data across multiple CRMs and business lines, Clari provides a complete, accurate view of the revenue pipeline. Its AI-powered insights and forecasting capabilities make it a valuable tool for sales teams looking to improve efficiency and hit their targets.

Key Features

Clari offers several standout capabilities:

• Automatically capture revenue signals from emails, calendars, and more
• Forecast sales with 98% accuracy using AI-powered insights
• Streamline revenue-critical workflows with an all-in-one platform
• Integrate with any CRM or sales tool to unify data

Popular Use Cases

• Consolidating revenue data from multiple Salesforce instances after M\u0026A
• Improving forecast accuracy and sales manager inspection
• Automating data capture to give reps 20% more time for selling

Pros

• Intuitive interface with flexible ways to analyze data
• Responsive customer support team
• Powerful forecasting and pipeline inspection capabilities

Cons

• Some customization limitations around calculated fields and dashboards
• Requires placeholder Salesforce users for each forecast hierarchy level
• Occasional page load and refresh issues

Reviews

On G2, Clari has an average rating of 4.5 out of 5 stars from over 1,800 reviews. Users praise its forecast visibility, intuitive design, and revenue analytics.

A Capterra reviewer noted Clari is "very helpful in automatically recording the calls and giving insights such as longest monologue, talk/listen ratio, etc." They added it's "very easy to set up and you can almost see the results instantly on how it's going to help you analyze the calls."

While sentiment on Reddit is limited, one user shared "We use Clari, from a product perspective its really good. And there team have been super helpful we had a csmdo monthly sessionspost sales."

Pricing

• No platform fees
• Pricing customized based on company size and requirements
• Implementation typically takes 8 weeks

13. LeadFuze

LeadFuze is a powerful lead generation platform that helps sales teams find and connect with their ideal prospects. With its extensive database and advanced search filters, LeadFuze makes it easy to build targeted lead lists and automate outreach campaigns, saving users countless hours of manual research.

Key Features

LeadFuze offers a range of features to help users find and engage with leads:

• Hyper-targeted lead searches using market-based and account-based filters
• Fuzebot AI assistant for automated list building and lead nurturing
• Verified email addresses and phone numbers for high deliverability
• Integrations with popular CRMs, outreach tools, and Zapier

Popular Use Cases

• Sales teams using LeadFuze to build prospect lists and automate outreach
• Recruiters sourcing passive candidates and getting their contact info
• Marketers enriching their databases and creating custom audiences for ad targeting

Pros

• Intuitive interface and easy-to-use search filters
• High-quality lead data with verified emails and phone numbers
• Time-saving automation features like Fuzebot and workflow integrations

Cons

• Limited results for some countries outside the US
• Searching with many filters can sometimes be slow
• Higher pricing compared to some competitors

Reviews

On G2, LeadFuze has an impressive 4.6 out of 5-star rating from 119 reviews. Users praise its user-friendly interface, powerful search capabilities, and high-quality leads that have improved their conversion rates.

Capterra reviewers give LeadFuze an overall score of 4.6, highlighting the platform's ease of use, helpful customer support, and valuable features. A few users noted minor UX issues and a desire for higher list size limits.

Feedback on Reddit suggests LeadFuze can be a worthwhile investment for startups and sales teams looking to scale their outbound efforts. While the monthly cost can seem high, many find the time savings and lead quality make it a valuable prospecting tool.

Pricing

• Scaling Plan: Starts at $147/month for 500 lead credits
• Unlimited Plan: Starts at $397/month for unlimited leads (annual commitment)
• Custom Plans: Available for teams needing 2500+ leads/month or 5+ users
• All plans include key features like unlimited lists, search filters, and integrations

14. GetResponse

GetResponse is a popular all-in-one marketing platform that helps businesses grow their audience, engage subscribers, and boost online sales. With powerful automation features, an intuitive drag-and-drop email creator, and advanced segmentation capabilities, GetResponse makes it easy to create and send targeted campaigns that drive results.

Key Features

• AI-powered email marketing with optimized subject lines and content
• Visual workflow builder for creating automated customer journeys
• Customizable signup forms and popups to grow your email list
• Ecommerce integrations for abandoned cart recovery and product recommendations

Popular Use Cases

• Sending newsletters and promotional emails to engage subscribers
• Automating lead nurturing and sales funnels to convert prospects into customers
• Recovering abandoned carts and driving repeat purchases with personalized offers

Pros

• Comprehensive marketing toolkit with email, automation, landing pages, and more
• User-friendly interface and drag-and-drop builders for all skill levels
• Responsive 24/7 live chat support

Cons

• Limited free plan compared to some competitors
• Pricing can get expensive for larger lists and more advanced features
• Occasional deliverability issues reported by some users

Reviews

On G2, GetResponse has an average rating of 4.3 out of 5 stars from over 700 reviews. Many users praise the platform's ease of use, robust feature set, and helpful customer support.

Capterra reviewers give GetResponse an overall rating of 4.5 out of 5, highlighting its effectiveness for list building, email marketing, and driving sales. Some note minor UX frustrations but appreciate the tool's power and flexibility.

Feedback on Reddit is mostly positive, with users recommending GetResponse as a solid mid-tier email marketing option. However, some express preferences for alternatives like ConvertKit for its tagging and segmentation capabilities.

Pricing

• Starts at $19/month for up to 1,000 contacts
• Plans range from $59 to $119/month for more advanced features
• 18% discount for annual billing; 30% off for 2-year plans
• 30-day free trial (no credit card required)

15. Salesgenie

Salesgenie is a popular sales engagement tool that provides unlimited access to high-quality business and consumer leads. With its easy-to-use list builder and detailed company information, sales reps can quickly find decision makers, phone numbers, and email addresses to prepare for their next sales call or marketing campaign.

Key Features

• Unlimited list building with contact info and profiles
• Lead management and performance tracking
• Up to 5 user licenses for team collaboration
• Dedicated account specialist for training and support

Popular Use Cases

• Generating targeted sales leads for outreach campaigns
• Enriching existing customer data with missing information
• Segmenting and filtering data to find ideal prospects

Pros

• Saves time by providing accurate, up-to-date lead data
• Integrates with popular CRM and marketing automation tools
• Offers data cleaning and enrichment for existing lists

Cons

• Can be expensive for small businesses or solo sales reps
• Some users report occasional outdated or irrelevant leads
• Has a learning curve for beginners to fully utilize features

Reviews

On G2, Salesgenie has an average rating of 4.4 out of 5 stars from 188 reviews. Many users praise its targeted lead generation and time-saving benefits, though some note a learning curve and occasional data inaccuracies.

Capterra reviewers highlight Salesgenie's form notification and call recording features as standout pros. However, a few mention challenges with reading reports on mobile and information overload.

Reddit sentiment is mixed, with some users finding Salesgenie worth the investment for building prospect lists, while others prefer alternative lead gen methods like PPC ads and SEO.

Pricing

• Individual plan starts at $149/month
• Team plan starts at $299/month for up to 5 users
• Both plans include unlimited list building and customer support
• Free trial available to test the platform

16. Saleshandy

Saleshandy is a popular sales engagement tool that helps businesses scale their cold email outreach while maintaining high deliverability. With features like email personalization, sender rotation, and automated follow-ups, Saleshandy enables users to boost their reply rates and generate more leads.

Key Features

Saleshandy offers several standout features:

• Send campaigns through unlimited email accounts
• Warm up email domains to improve deliverability
• Personalize emails with merge tags and custom fields
• Schedule multi-stage sequences with automated follow-ups

Popular Use Cases

• Scaling cold email outreach for lead generation
• Improving email deliverability and avoiding spam filters
• Managing multiple clients' campaigns from one platform

Pros

• Provides recommendations to optimize email sequences
• Offers detailed analytics and metrics for tracking performance
• Includes a LinkedIn email finder Chrome extension

Cons

• Prospect limit on lower-tier plan is relatively low
• Learning curve for setting up more advanced features

Reviews

On G2, Saleshandy has an average rating of 4.6 out of 5 stars from 598 reviews. Many users praise its ease of use, helpful tutorials, and effective deliverability optimization.

Capterra reviewers appreciate Saleshandy's organic growth approach to cold email outreach. However, some note that the prospect management could be improved and the barrier to entry may be high for small businesses.

Discussions on Reddit suggest that Saleshandy is a capable alternative to other popular cold email tools. Users highlight its ability to send high-volume campaigns while maintaining inbox placement.

Pricing

• Outreach Starter: $36/month ($25/month annual)
• Outreach Pro: $99/month ($74/month annual)
• Outreach Scale: $199/month ($149/month annual)
• 7-day free trial available for all plans

17. Meetz

Meetz is a popular sales engagement tool that helps sales teams automate their outreach and follow-up processes. With Meetz, users can create personalized email sequences, track engagement, and manage their pipeline more efficiently. One standout feature of Meetz is its AI-powered writing assistant, which helps craft compelling email copy tailored to each prospect.

Key Features

• Create multi-step email sequences with personalized content
• AI-powered writing assistant to optimize email copy
• Real-time tracking and analytics to measure campaign performance
• Integrates with popular CRMs and sales tools

Popular Use Cases

• Automating cold outreach and follow-up emails to prospects
• Nurturing leads with personalized content at scale
• Streamlining sales pipeline management and tracking

Pros

• AI-powered writing assistant saves time and improves email quality
• Robust tracking and analytics for measuring campaign success
• Seamless integration with existing sales tech stack

Cons

• Higher pricing compared to some other sales engagement tools
• Steeper learning curve for maximizing all features and capabilities

Pricing

• Plans start at $99/user per month
• Annual pricing available at a 20% discount
• 14-day free trial offered for all plans

18. Freshworks

Freshworks is a popular sales engagement platform that unifies customer data and interactions across channels into a single system. Its AI-powered CRM, Freshsales, helps sales teams run smarter campaigns, automate tasks, and close more deals.

Key Features

Here are some of Freshworks' standout capabilities:

• AI-powered deal insights and next best actions
• Omnichannel engagement across email, chat, phone, and social
• Customizable sales pipelines, reports, and dashboards
• Intelligent lead scoring and assignment

Popular Use Cases

• Consolidating customer interactions into a unified inbox
• Automating lead qualification and sales follow-up
• Gaining visibility into sales pipeline and forecasting

Pros

• Easy to set up and use with a clean, intuitive interface
• Robust features for the price compared to alternatives
• Responsive and helpful customer support team

Cons

• The AI assistant and chatbot can be buggy at times
• Reporting has a bit of a learning curve
• Pricing can add up for larger sales teams

Reviews

On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Users praise its flexible customization options, streamlined UI, and helpful automation. Some noted minor UX issues.

Capterra reviewers give Freshworks high marks for ease of use and value. One user said, "Freshdesk addresses several key challenges for our team, primarily streamlining our customer support processes... It has not only improved customer satisfaction but also increased our team's productivity."

Reddit sentiment is more mixed, with some users reporting issues with the AI chatbot's reliability. However, most still recommend Freshworks as a solid CRM option, especially for growing businesses.

Pricing

• Growth plan starts at $29/user/month
• Pro plan starts at $69/user/month
• Enterprise plan starts at $125/user/month
• Free 21-day trial available for all plans

19. Meetgeek.ai

Meetgeek.ai is a popular AI-powered meeting assistant that automatically records, transcribes, and summarizes meetings, making it a valuable tool for sales teams. One standout feature is its ability to extract key insights from sales calls, allowing reps to enrich their CRM with valuable data to close deals faster.

Key Features

Meetgeek.ai offers several key features:

• Automatically records and transcribes meetings with high accuracy
• Generates concise meeting summaries highlighting key points
• Identifies action items and next steps from meetings
• Provides conversation analytics and insights to improve meeting effectiveness

Popular Use Cases

• Consultants and agencies automatically capturing important details from client meetings
• Sales teams extracting insights from calls to enrich CRM data
• Recruiters focusing on candidate competencies instead of manual note-taking

Pros

• Saves significant time by automating meeting notes and summaries
• Improves accountability by clearly highlighting action items
• Offers valuable analytics to understand meeting dynamics

Cons

• Automatic language detection for meetings is not available
• Higher-tier plans with unlimited transcription can be pricey for some teams

Reviews

On G2, users praise Meetgeek.ai's accuracy, ease of setup, and helpful features like searchable transcripts and action items. It has an average rating of 4.6 out of 5 stars from 353 reviews.

Capterra reviewers appreciate how Meetgeek.ai helps resolve disputes by providing an objective record of what was said in meetings. They also highlight the quality of the AI-generated summaries.

Pricing

• Basic: Free, includes 5 hours of transcription per month
• Pro: $19 per user/month, includes 20 hours of transcription per month
• Business: $29 per user/month, includes 100 hours of transcription per month
• Enterprise: Custom pricing, includes unlimited transcription

20. Showpad

Showpad is a popular sales enablement platform that helps sales and marketing teams align for high-impact buyer interactions. With its AI-powered content management, onboarding, and coaching capabilities, Showpad enables sellers to close deals faster by building stronger relationships with buyers.

Key Features

• Centralized content repository for easy access and sharing
• AI-powered content recommendations and insights
• Customizable onboarding and coaching programs
• Collaborative digital sales rooms for buyer engagement

Popular Use Cases

• Aligning sales and marketing teams around a single source of truth for content
• Equipping sellers with the knowledge and skills to become trusted advisors
• Enabling real-time collaboration between sellers and buyers throughout the sales cycle

Pros

• Intuitive user interface and easy content management
• Robust integrations with CRM, marketing automation, and other tools
• Powerful analytics and insights to optimize content and seller performance

Cons

• Some concerns about unauthorized access to sensitive content via shared links
• Bulk user management and onboarding can be challenging
• Pricing information is not readily available on the website

Reviews

On G2, Showpad Content has an impressive average rating of 4.6 out of 5 stars from 1,715 reviews. Users praise its ease of use, content management capabilities, and the impact of digital sales rooms on driving collaborative buyer engagements.

Capterra reviewers highlight Showpad's ability to bridge the gap between sales and marketing teams, centralizing content and improving overall sales effectiveness. A few users noted minor UX issues and the importance of having a strong support team during implementation.

Pricing

• Pricing information is not publicly available on the Showpad website
• Interested buyers need to contact Showpad's sales team for a custom quote based on their specific needs and requirements

21. Lemlist

Lemlist is a popular sales engagement tool that helps sales teams automate their outreach across multiple channels, including email and LinkedIn. With Lemlist, users can create personalized email campaigns at scale, find and verify leads, and track their outreach performance to close more deals.

Key Features

• Find verified leads and their emails from a database of 450M+ contacts
• Personalize emails with custom text, images, videos, and landing pages
• Create multi-channel sequences combining email, LinkedIn, and phone
• Improve email deliverability with automatic warm-up and spam monitoring

Popular Use Cases

• Automating cold email outreach to generate leads
• Enriching lead data to personalize outreach at scale
• Integrating with CRMs and other tools for end-to-end workflows

Pros

• Robust personalization options to stand out in prospects' inboxes
• Built-in features to find leads and ensure email deliverability
• Responsive customer support and active user community

Cons

• Limited number of email accounts per plan can be restrictive
• Lead database search filters and results could be more targeted
• Extra costs for AI email generation and email validation are unclear

Reviews

On G2, Lemlist has an average rating of 4.4 out of 5 stars from 244 reviews. Many users praise its email personalization capabilities and ability to generate unique cold emails. However, some note limitations around email account caps and lead database filtering.

Capterra reviewers give Lemlist an overall rating of 4.0. Positive reviews highlight the platform's ease of use for creating email and LinkedIn campaigns. Critical feedback cites issues with customer support and the removal of certain features.

Discussions on Reddit suggest that while powerful, Lemlist can have a learning curve and some find the interface unintuitive. Users also express concerns about potential impact on domain reputation when using the tool for cold outreach.

Pricing

• Email Starter: $39/month per user for 1 email account
• Email Pro: $69/month per user for 3 email accounts
• Multichannel Expert: $99/month per user for 5 email accounts
• Outreach Scale: $159/month per user for 15 email accounts
• All plans include a 14-day free trial, no credit card required
• Discounted annual pricing is also available, saving 10-20%

22. Mailchimp

Mailchimp is a popular email marketing and automation platform trusted by over 12 million businesses worldwide. Its user-friendly interface, comprehensive features, and affordable pricing make it an attractive choice for businesses of all sizes looking to engage customers and drive sales through email campaigns.

Key Features

Mailchimp offers a range of powerful features:

• Customizable email templates and a drag-and-drop editor
• Automation and segmentation for targeted campaigns
• A/B testing to optimize email performance
• Detailed analytics and reporting

Popular Use Cases

• Sending newsletters and promotional emails
• Automating welcome series and abandoned cart campaigns
• Segmenting audiences for personalized messaging

Pros

• User-friendly interface and easy setup
• Robust automation and segmentation capabilities
• Integrates with popular e-commerce and CRM platforms

Cons

• Limited design customization without coding skills
• Advanced features like automation are only available on higher-tier plans
• Slow and sometimes unhelpful customer support

Reviews

On G2, Mailchimp has an average rating of 4.3 out of 5 stars from over 12,000 reviews. Users praise its ease of use, diverse templates, and ability to boost customer engagement.

Capterra reviewers give Mailchimp an overall rating of 4.5, highlighting its comprehensive features and reliability. Some note the learning curve for advanced features and higher costs for larger email lists.

Sentiment on Reddit is mixed, with some users expressing frustration with Mailchimp's pricing, editor, and customer support. However, it remains a popular recommendation for businesses needing a robust email marketing solution.

Pricing

• Free plan for up to 500 contacts and 2,500 monthly email sends
• Essentials plan starts at $11/month for 500 contacts
• Standard plan starts at $17/month for 500 contacts
• Premium plan starts at $299/month for 10,000 contacts

23. InsightSquared

InsightSquared is a popular sales analytics platform that leverages artificial intelligence to provide data-driven insights, performance analytics, and sales forecasting tools. With its AI-powered features, InsightSquared helps sales teams make informed decisions and optimize their performance.

Key Features

• Predictive analytics to identify trends and opportunities
• Sales forecasting for accurate revenue projections
• Performance analytics to track and measure key metrics

Popular Use Cases

• Analyzing sales data to identify top-performing reps and strategies
• Forecasting revenue based on historical data and current pipeline
• Measuring and optimizing sales team performance

Pros

• Provides actionable insights based on data-driven analysis
• Helps sales teams make informed decisions and improve performance
• Offers accurate sales forecasting for better planning and resource allocation

Cons

• May require significant data input and integration to fully leverage AI capabilities
• Some users may find the platform complex and require training

Pricing

• Pricing information not publicly available
• Contact InsightSquared for a custom quote based on specific needs and requirements

24. Amplemarket

Amplemarket is a popular sales engagement tool that combines lead generation, data enrichment, and AI-powered outreach under one roof. Its user-friendly interface and seamless integration with CRMs make it a go-to choice for sales teams looking to scale their personalized outreach efforts.

Key Features

• AI-powered lead generation and data enrichment
• Multichannel engagement across email, phone, and LinkedIn
• Automated sales workflows and smart actions
• Detailed analytics and reporting

Popular Use Cases

• Generating and nurturing leads at scale
• Reactivating dormant accounts and boosting revenue from existing customers
• Streamlining sales processes from prospecting to conversion

Pros

• All-in-one solution for lead gen, enrichment, and outreach
• Customizable exclusion criteria to avoid contacting existing customers
• Helpful and responsive customer support team

Cons

• Some features like LinkedIn activity data and limit management could be improved
• Domain health may decrease if not monitored closely

Reviews

On G2, Amplemarket has an impressive 4.6 out of 5 stars average rating from 312 reviews. Users praise its user-friendly interface, smooth CRM integrations, and the ability to 3x their outbound efforts.

Capterra reviewers give Amplemarket an overall rating of 4.8, highlighting the time-saving AI automation and responsive customer service. A few mention the need to monitor domain health.

Redditors share positive experiences with Amplemarket's efficient AI assistant for prospecting and scheduling meetings. They note the overwhelmingly good feedback from the user base.

Pricing

• Starts at $505/month for 1 user ($205/user + $300 base)
• 3 users cost $915/month ($205/user + $300 base)
• Annual plans offer a 10% discount

25. ChatSpot

ChatSpot is a powerful AI-powered sales tool that helps sales teams engage prospects more effectively through personalized conversations. By leveraging natural language processing and machine learning, ChatSpot enables sales reps to have smarter, more contextual interactions with leads at scale.

Key Features

• AI-driven chatbot for engaging prospects in personalized conversations
• Integrates with popular CRMs and sales engagement platforms
• Analyzes prospect responses to suggest optimal follow-ups
• Provides real-time insights and analytics on conversation performance

Popular Use Cases

• Qualifying leads through automated, personalized conversations
• Booking meetings and demos with interested prospects
• Answering common prospect questions and objections

Pros

• Saves sales reps time by automating initial prospect interactions
• Improves lead qualification and conversion rates
• Provides valuable data and insights for optimizing sales processes

Cons

• Requires some upfront setup and training to be effective
• May not be suitable for complex or highly technical sales
• Pricing can be high for smaller teams or businesses

Pricing

• Pricing information not publicly available
• Contact ChatSpot sales team for a custom quote based on requirements
• Free demo available to evaluate the platform

Conclusions

With so many sales engagement tools available, choosing the right one for your business can be overwhelming. The key is to evaluate your team's specific needs and goals, then select a platform that offers the features and capabilities to help you achieve them.

Consider factors like ease of use, automation power, personalization options, deliverability management, CRM integrations, and customer support when making your decision. It's also important to assess pricing and scalability to ensure the tool can grow with your business over time.

Among the most popular sales engagement tools mentioned in this article, Bardeen stands out for its no-code automation capabilities, powerful web scraping features, and affordable pricing plans. With an impressive 4.9 out of 5-star rating on G2, Bardeen is a top choice for sales teams looking to streamline their workflows and boost productivity.

Salesloop and FastOutreach.ai are also highly-rated options, offering automated LinkedIn outreach and AI-powered email writing respectively.

To get started, we recommend signing up for Bardeen's free plan, which offers unlimited non-premium actions for individual users. This will give you a chance to explore the platform's capabilities and see firsthand how it can help your sales team work smarter, not harder.

Ultimately, the best sales engagement tool is the one that empowers your team to build meaningful relationships with prospects, close more deals, and drive long-term business growth. By leveraging the right combination of automation, personalization, and data-driven insights, you'll be well on your way to sales success.