Introducing the AI Copilot for GTM Teams

When we set out to build Bardeen, our goal was simple: eliminate busywork so people can focus on what truly matters. We built a product for virtually any automation use case, turning Bardeen into a technical powerhouse platform. After working with countless customers across industries, one insight stood out: the biggest impact happens at the intersection of revenue and relationships—Sales, Customer Success, RevOps, and more.

Our goal with Bardeen is to empower everyone in the go-to-market teams to build and run their own automations, because every workflow is unique. We do this by enabling AI-powered automations, unlike other platforms that depend on specialists to build automations for the rest of the organization. We believe that providing every GTM team member with direct access to AI-powered automation will significantly increase day-to-day efficiency, and help them concentrate on high-impact work that drives results.

“Bardeen has become Deel’s most critical GTM tool in 2025, automating prospecting, outreach, and deal management directly in our sales reps’ hands. It’s driving measurable efficiency gains across our entire revenue organization.”

Alex Bouaziz, Co-Founder & CEO, Deel

Now, we’re doubling down on that success and championing the principle that:

You + AI = Invincible

Just like an Ironman suit for GTM professionals. Bardeen isn’t just another tool; it’s an AI Copilot that accelerates your abilities, letting you close deals faster, improve customer experiences, and streamline operations without getting lost in busywork.

We’re unveiling a new, GTM-focused Bardeen. We’ve refined our roadmap, user experience, and messaging around helping GTM teams align quickly, move decisively, and achieve stronger outcomes—no assembly required.

Why GTM? Too many tools, too little time

GTM teams are drowning in tool bloat. According to the 2025 SaaS Management Index Report, companies averaged 275 applications in 2024—spending $4,830 per employee (that’s 22% more than the year before). Yet these tools rarely talk to each other, forcing you to act as the glue. Instead of serving customers, you waste time stitching data together.

Meanwhile, AI often exists at the wrong layer—it lacks the broader context that lives across your entire GTM tool stack. Real-world data isn’t isolated in a single tool; it’s scattered across your browser tabs, inbox, CRM, and tool stack. Without an overarching view, AI insights remain limited and often inaccurate. What GTM teams really need is AI at the right layer, with a unifying platform that seamlessly weaves together data from across your entire GTM tool stack.

That’s where Bardeen comes in. We’re not just another platform; we’re you’re AI Copilot that pulls context from across your GTM environment. Instead of juggling data or wrestling with siloed apps, you get unified, actionable insights—so you can focus on what truly matters: closing deals, delighting customers, and driving growth.

Meet Your AI Copilot

We built Bardeen to give GTM teams an AI Copilot that automates repetitive workflows and delivers the critical insights you need. By merging the user-friendliness of a ChatGPT-style AI agent with the deep integrations and rock-solid reliability of a true automation platform, we strike the perfect balance. Now you can focus on what truly matters—closing deals, delighting customers, and scaling your operations—without being buried in busywork.

Here’s how Bardeen works:

Add Bardeen to your browser: Install our browser extension and access Bardeen’s AI Copilot on any page.
Discover relevant Playbooks: Find ready-to-go Playbooks tailored to your role and use cases.
Configure and customize: Use our AI agent to configure or customize Playbooks with a simple prompt describing your needs.
Run anytime and even in the background: Trigger Playbooks manually or let them run automatically in the background.

You + AI = Invincible

I’ve always admired Ironman’s suit—an AI system that supercharges human potential (minus the weapons, of course!). That’s precisely our vision for Bardeen: an AI that amplifies your ingenuity instead of replacing it. We firmly believe You + AI = Invincible. Imagine your top sales rep paired with an AI agent that instantly fetches data, crafts messaging, or researches accounts. By eliminating the mundane, Bardeen empowers GTM teams to concentrate on the real drivers of success: high-impact conversations, creative strategies, and breakthrough deals.

What can my team do with this Ironman suit?

We’ve re-packaged and optimized Bardeen for your GTM team: Sales, Customer Success, RevOps, Sales Engineering, and Sales Leadership. Whether you’re generating real-time deal insights, managing handoffs between AEs and CSMs, or orchestrating a brand-new GTM play, Bardeen closes gaps and accelerates results.

Implement AI faster across your GTM team to tackle:

Lead Sourcing & Outreach: Automate lead qualification, tracking, and outreach.
Account Management: Maintain peripheral vision across accounts, sync data, and automate crucial updates.
Sales Operations & Reporting: Generate accurate, on-demand reports with an AI agent that does the heavy lifting.
Process Automation & Handoffs: Simplify collaboration with automated tasks and notifications.
Customer Growth & Adoption: Provide tailored, proactive customer engagements at scale.
Competitive Intelligence: Gather and analyze competitor data for informed, strategic moves.

This is more than a product update—it’s a philosophical shift. GTM teams fuel every growth-driven business. When they win, the entire company wins. We’re shaping a future where businesses unlock their best talent, powered and accelerated by Bardeen’s AI Copilot.

To every GTM team: We see the late nights, the endless tool-juggling, the hustle to close deals and delight customers. Bardeen is built to ease that burden, spark innovation, and give you the competitive edge needed to win.

Make your team win with AI

We’re excited for you to try out Bardeen. See how we streamline Lead Sourcing & Outreach, Account Management, Competitor Intelligence, Sales Operations & Reporting, Customer Growth & Adoption, or Process Automation & Handoffs.

At our core, we believe people should focus on what they do best—solving problems, building relationships, and innovating. Bardeen removes friction, whether you’re driving revenue, delighting customers, or automating a personal project.

If you’re interested in learning more about how you can leverage Bardeen for your GTM team, book a demo with our team or if you just want to explore Bardeen on your own, get started here.

We’re just getting started and we’d love to get your feedback!