Find search intent from a Google Search page

In the ever-evolving landscape of digital marketing, understanding search intent is the compass that guides successful strategies. However, manually sifting through Google search results to classify them as commercial, informational, commercial investigation, or transactional can be a painstaking chore, consuming precious time and resources.

This automation, designed to tackle this precise challenge, seamlessly analyzes Google search results and categorizes them with precision. No more tedious, time-consuming tasks – just efficiency and clarity.

Picture a scenario where your team can swiftly pinpoint the most relevant content for their campaigns or identify potential partners for collaboration, all while saving this invaluable data to a Google Sheets spreadsheet. It's a versatile tool that empowers your marketing efforts, making data-driven decisions effortless. Say goodbye to manual drudgery and usher in a new era of streamlined, data-driven success.

Let’s set it up!

Step 1: Pin the playbook and integrate Google Sheets

First, click the “Pin it” button at the top of this page to save this automation. You will be redirected to install the browser extension when you run it for the first time. Bardeen will also prompt you to integrate Google Sheets.

Activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and click on the playbook card. The setup flow will start. You will be asked to specify a Google Sheets spreadsheet to save the results. You can choose an existing sheet or create a new one.

Step 2: Run the playbook to find search intent from a Google Search page

To get search intent from the Google Search results page, navigate to the results page.

Activate Bardeen (or hit Option + B on Mac or ALT + B on PC on your keyboard) and run this playbook. It will get the results and use a classifier to classify the content as commercial, informational, commercial investigation, and transactional.

This automation is fantastic if you are a professional who can use this automation playbook to streamline the process of researching the market and analyzing competitors. By classifying Google search results into categories like commercial, informational, or transactional, businesses can gain insights into the type of content that resonates with their target audience and understand how competitors are positioning themselves in the market.

Content marketers can leverage this automation to refine their content strategy. By identifying the predominant search intent behind specific keywords or topics, they can tailor their content to address the needs and interests of their audience more effectively. This ensures that content creation efforts are aligned with user intent, leading to better engagement and conversions.

Sales and business development professionals can also use this automation to identify potential leads and partners. By categorizing search results as commercial investigation, they can quickly pinpoint companies or individuals who are actively researching products or services in their industry. This enables more targeted outreach and lead generation efforts, increasing the chances of converting prospects into customers or collaborators.

You can also edit the playbook and add your next action to further customize the automation.

Find more Google Sheets and Google Search integrations.

You can also find more about how to increase your personal productivity.