8 Best Sales Prospecting Tools for 2024

Sales prospecting can be a time-consuming and challenging process, but having the right sales prospecting tools in your arsenal can make all the difference. In this comprehensive guide, we've curated a list of the 8 best sales prospecting tools available, carefully evaluated based on their features, pros, cons, and real user reviews.

Whether you're looking to automate repetitive tasks with AI, find verified contact information, or gain insights into buyer intent, you'll find a tool here that can help you build a predictable pipeline and hit your sales targets. We'll dive deep into each platform, exploring popular use cases, pricing, and what actual users have to say so you can make an informed decision about which prospecting tool is right for your needs.

By the end of this article, you'll have a solid understanding of the top options on the market and be well-equipped to choose a sales prospecting solution that will take your outreach efforts to the next level. Let's get started!

1. Bardeen

Bardeen is a powerful browser extension that automates repetitive tasks, making it an excellent choice for sales prospecting. With its ability to control any browser tab and stay active in the cloud, Bardeen streamlines workflows and saves time on otherwise time-consuming activities.

Key Features

• Native integration with almost all popular apps
• AI-powered workflow builder to create custom automations
• Scraping capabilities for LinkedIn and other websites
• Combines scraped data with AI agents or prompts

Popular Use Cases

• Scraping LinkedIn profiles and enriching data
• Automating email outreach and follow-ups
• Generating leads and qualifying prospects

Pros

• Intuitive interface and easy to set up
• Runs 24/7 in the background
• Offers pre-built playbooks and custom workflow builder

Cons

• Some advanced features require a learning curve
• Pricing can add up for heavy usage

Reviews

On Capterra, users praise Bardeen for being one of the best no-code automation platforms, with an overall rating of 4.5 out of 5. Many appreciate its ease of use and practical automations.

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and ability to automate workflows that previously took hours.

Discussions on Reddit suggest Bardeen is an effective tool for sales prospecting when used responsibly. Users find value in features like the LinkedIn scraper and customizable workflows.

Pricing

• Free plan for individuals with unlimited non-premium usage
• Professional plan starts at $10/month for 500 credits
• Business plan for teams under 100 people starts at $15/month per user
• Enterprise plan with custom pricing for larger teams

Ready to eliminate repetitive sales prospecting tasks? Download Bardeen's Chrome extension and start a 14-day free trial of premium features to experience the power of AI-driven automation.

2. Cognism

Cognism is a top-tier sales intelligence platform that provides B2B companies with accurate and compliant contact, company, and event data to fuel their sales prospecting efforts. With a focus on data quality and compliance, Cognism has become a trusted choice for over 1,000 revenue teams worldwide looking to create predictable pipelines and find their next best business opportunities.

Key Features

• Advanced filters to identify ideal-fit accounts and decision-makers
• Phone-verified mobile numbers for key prospects in target accounts
• Buyer intent data to prioritize in-market accounts
• Data enrichment to keep existing database fresh and compliant

Popular Use Cases

• Building targeted contact lists for outbound sales campaigns
• Enriching inbound leads with accurate contact information
• Identifying accounts actively searching for solutions like yours

Pros

• High-quality, phone-verified mobile numbers for direct outreach
• Comprehensive global database with a strong focus on EMEA
• Seamless integrations with popular CRMs and sales engagement tools

Cons

• Occasional issues with data accuracy for contacts in certain regions
• Learning curve for setting up more complex data segmentation
• Higher pricing compared to some alternatives

Reviews

On G2, Cognism has an average rating of 4.6 out of 5 stars from 692 reviews, with users praising its ease of use, data quality, and time-saving benefits.

Capterra reviewers give Cognism an overall rating of 4.5 out of 5, highlighting its user-friendly interface, comprehensive database, and helpful customer support. Some noted minor data accuracy issues for certain regions.

Discussions on Reddit suggest that Cognism is a solid choice for B2B prospecting, particularly in Europe, with its strong data coverage and functionality. However, some users mentioned that Lusha might have a slight edge in terms of database size and accuracy in the EU.

Pricing

• Pricing ranges from $15,100 to $103,000 per year for companies with 200-1,000+ employees
• Platinum tier: $1,500 to $10,000 per year
• Diamond tier (with phone-verified numbers and intent data): $2,550 to $25,000 per year

3. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales teams prospect, engage, and drive more revenue. With a vast B2B database of over 275M contacts and 73M companies, Apollo.io provides accurate data and tools to establish a modern go-to-market strategy.

Key Features

Apollo.io offers several key features for sales prospecting:

• Advanced search filters to find ideal prospects and companies
• Engagement tools to automate personalized outreach at scale
• Enrichment capabilities to keep CRM data accurate and up-to-date
• Analytics and recommendations to optimize performance

Popular Use Cases

• Discovering in-market buyers and engaging them with targeted campaigns
• Automating outreach sequences across email, phone, and social
• Enriching leads in CRM with fresh contact and company data

Pros

• Combines data, engagement, and intelligence in one platform
• Extensive integrations with CRMs, email, and other sales tools
• Includes unique buying intent data to prioritize outreach

Cons

• Some users report data quality issues with email verification
• Customers service responsiveness could be improved
• Pricing can be high for smaller teams and startups

Reviews

On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise the comprehensiveness of the platform and the ability to consolidate their sales stack.

Capterra reviewers give Apollo.io an overall rating of 4.5, highlighting the helpfulness of the database for lead generation. Some note that the monthly credit allotment could be higher.

Feedback on Reddit indicates that while Apollo.io provides good value for the cost compared to alternatives, users should still expect to clean and verify the data. Positive sentiment focuses on the breadth of capabilities for the price.

Pricing

• Starts at $49/user/month for the Basic plan when billed monthly
• Professional plan is $99/user/month and Organization is $149/user/month
• Free plan available with limited credits
• Discounts of 20-25% for annual billing

4. Wiza

Wiza is a cloud-based LinkedIn automation tool that helps you find verified email addresses and phone numbers for B2B outreach. It's a top choice for sales prospecting because it integrates seamlessly with LinkedIn Sales Navigator, allowing you to export lead lists with accurate contact information in just a few clicks.

Key Features

• Bulk export leads with verified emails from LinkedIn Sales Navigator searches
• Real-time email verification to ensure high deliverability rates
• Enriches lead data with 40+ data points like job title, company size, and more
• Integrates with CRMs and sales tools like HubSpot, Salesforce, and Outreach

Popular Use Cases

• Generating targeted lead lists for sales outreach campaigns
• Enriching existing contact databases with updated, verified information
• Building ICP-targeted prospect lists using LinkedIn's advanced search filters

Pros

• Easy to use Chrome extension for LinkedIn and Sales Navigator
• Finds both work and personal email addresses plus phone numbers
• Pay only for verified contact information, not bounced emails

Cons

• Pricing can get expensive at higher usage levels
• No refund policy

Reviews

On G2, Wiza has an average rating of 4.65 out of 5 stars. Users praise the accuracy of the contact data, LinkedIn integration, and time savings. Some noted the pricing structure could be improved.

Capterra reviewers give Wiza an overall rating of 4.0, highlighting the easy data export to CRM and user-friendly interface. A few mentioned wanting more granular email validation stats.

Pricing

• Free plan: 20 emails and 5 phone numbers per month
• Starter plan: $49/month for 100 emails and 100 phone numbers
• Email plan: $99/month for 500 emails, additional phone lookups $0.35 each
• Email + Phone plan: $199/month for 500 emails and 500 phone numbers
• 14-day free trial available (no credit card required)

5. Saleshandy

Saleshandy stands out as a comprehensive cold email automation tool, making it a popular choice for SaaS companies, IT services, and outbound sales teams. With a user-friendly interface and a strong focus on deliverability, Saleshandy offers powerful features like A-Z variant testing, hyper-personalization, and advanced reporting to help businesses achieve their sales goals efficiently.

Key Features

• Spintax for unique, personalized cold emails
• Sender rotation to optimize deliverability across multiple accounts
• Sequence score to measure and improve campaign performance
• Unified inbox to manage all responses in one place

Popular Use Cases

• Automating personalized cold email outreach at scale
• A/B testing email variants to optimize open and reply rates
• Warming up email accounts for improved deliverability

Pros

• Connect unlimited email accounts at no extra cost
• Advanced email deliverability features and auto warm-up
• Real-time email tracking and AI-powered writing assistant

Cons

• No free plan, only a 7-day free trial
• Limited to email communication channel

Pricing

• Cold emailing plans start at $25/month for Outreach Starter
• B2B lead finder with email only ranges from $39-$249/month
• B2B lead finder with email and phone number ranges from $66-$509/month

Reviews

On G2, Saleshandy has an average rating of 4.6 out of 5 stars from over 500 reviews. Users praise its automation capabilities and ease of use for cold email outreach.

Capterra reviewers give Saleshandy an overall rating of 4.5, highlighting the time-saving benefits of features like automated follow-ups and email account management. Some noted a learning curve with certain advanced features.

Across Reddit and TrustRadius, Saleshandy is consistently recommended as an effective tool for LinkedIn prospecting and personalized cold email when used responsibly. Key strengths mentioned include the Chrome extension for finding verified emails and the ability to scale campaigns with multiple accounts.

6. UpLead

UpLead is a top choice for B2B sales prospecting, offering real-time verified emails, mobile numbers, and intent data. With over 155 million leads, 95% data accuracy, and affordable pricing compared to other platforms, UpLead makes it easy to build targeted prospect lists and engage buyers.

Key Features

• 50+ search filters to find leads matching your ideal customer profile
• Real-time email verification to ensure deliverability
• Enrich existing databases with 50+ data points
• Intent data to prioritize in-market prospects actively searching for your solution

Popular Use Cases

• Building targeted lead lists for outbound sales campaigns
• Enriching and cleaning existing contact databases
• Identifying key decision makers and finding their direct contact info

Pros

• High quality, fresh data with 95%+ accuracy guarantee
• Intuitive interface that is easy to learn and use
• Responsive customer support and generous data replacement policy

Cons

• Occasional stale contact info that needs verifying
• Could integrate with more sales and marketing tools

Reviews

On G2, users praise UpLead's data accuracy, user-friendly platform, and excellent customer service, giving it an average rating of 4.7 out of 5 stars.

Capterra reviews highlight how UpLead provides high-quality leads at an affordable price compared to alternatives, with an overall rating of 4.0. However, some noted issues with billing and cancellation.

Discussions on Reddit indicate sales professionals find UpLead delivers good value for prospecting, with accurate data at a reasonable cost. It is frequently recommended over competing tools.

Pricing

• Starts at $99/month for 170 credits
• Multiple pricing tiers based on number of credits
• Annual discounts available
• 7-day free trial with 5 credits included

7. Snov.io

Snov.io is an all-in-one sales automation platform that helps businesses find leads, verify emails, and manage outreach campaigns. Its robust set of tools and integrations make it a strong contender among sales prospecting software.

Key Features

• Extensive database for finding leads and their email addresses
• Email verification to maintain high deliverability rates
• Multichannel campaigns combining email and LinkedIn automation
• Built-in CRM to manage leads and track deal progress

Popular Use Cases

• Building targeted lead lists based on criteria like job title and industry
• Enriching existing databases with accurate contact information
• Automating personalized cold email and LinkedIn outreach at scale

Pros

• Offers a wide range of tools in one platform
• Integrates with 5000+ apps to streamline workflows
• Provides 24/7 customer support and onboarding assistance

Cons

• Email enrichment process can be slow at times
• Has a learning curve for new users due to many features
• Higher-tier plans needed to access advanced capabilities

Reviews

On G2, Snov.io has an average rating of 4.5 out of 5 stars. Users praise its prospecting abilities and responsive customer support, though some note occasional inaccuracies in email data.

Snov.io earns 4.6 out of 5 stars on Capterra. Reviewers highlight the time-saving benefits of having multiple tools in one system. A few mention UX improvements could be made.

Feedback on Reddit indicates Snov.io is seen as a reliable, cost-effective option for LinkedIn prospecting and email verification compared to alternatives. However, some users have encountered issues with email bounce rates.

Pricing

• Free plan: 50 credits for single users
• Starter: $39/month for 1000 credits, 5000 recipients, 3 warm-ups
• Pro: $99/month for 5000 credits, 10,000 recipients, unlimited warm-ups
• Discounts of 20-25% available for annual billing

8. Yesware

Yesware offers sales teams a one-stop solution for comprehensive sales outreach with features like personalized email campaigns, automated follow-ups, and data-driven analytics. This AI sales tool strikes an impressive balance between capability and ease of use, making it ideal for sales teams looking to automate and streamline their outreach efforts.

Key Features

• Automate personalized email campaigns and follow-ups
• Track email opens, link clicks, and attachment views
• Access a B2B lead database of 100+ million profiles
• Integrate with Salesforce for seamless activity syncing

Popular Use Cases

• Scaling personalized outreach to grow pipeline
• Automating follow-up to boost reply rates
• Gaining visibility into prospect engagement signals

Pros

• Robust automation and personalization features
• Intuitive interface that's easy to adopt
• Eliminates manual data entry with CRM integration

Cons

• Some limitations on number of emails per day
• Reporting can have a learning curve
• Higher priced than some competitors

Pricing

• Pro plan starts at $19/user/month billed annually
• Premium plan starts at $45/user/month billed annually
• Enterprise plan starts at $85/user/month billed annually
• Free forever plan available with limited features

Reviews

On G2, Yesware has an average rating of 4.4 out of 5 stars from over 800 reviews. Users praise its email tracking, templates, and CRM integration as key benefits.

Capterra reviewers give Yesware an overall rating of 4.0, with ease of use and automation features called out as top pros. Some noted minor UX issues.

Reddit sentiment is largely positive, with users finding Yesware effective for LinkedIn prospecting and increasing productivity. Comparisons to competitors like GMass tend to favor Yesware's robustness.

Conclusions

When choosing the best sales prospecting tools for your needs, consider factors like data accuracy, coverage, features that align with your use cases, ease of use, integrations, and pricing. Look for tools that provide high-quality contact information, advanced search capabilities, and automation features to streamline your outreach efforts.

Among the top choices covered in this article, Bardeen, Cognism, and Apollo.io stand out for their comprehensive feature sets and strong user reviews. Bardeen, in particular, offers a powerful browser extension that automates repetitive tasks, making it an excellent choice for streamlining your sales prospecting workflows.

To experience the benefits of these tools firsthand, we encourage you to take action today. Download and install Bardeen's Chrome extension, sign up for a free account, or start a 14-day free trial of their premium features to unlock the full potential of AI-driven automation for your sales prospecting needs. By leveraging these powerful tools, you'll be well on your way to building a more efficient and effective sales pipeline.