Best Sales Prospecting Tools and Software | Selection Guide

Sales prospecting can be a time-consuming and challenging process, but having the right sales prospecting tools in your arsenal can make all the difference. In this comprehensive guide, we've curated a list of the 17 best sales prospecting tools available, carefully evaluated based on their features, pros, cons, and real user reviews.

We'll dive deep into each platform, exploring popular use cases, pricing, and what actual users have to say so you can make an informed decision about which prospecting tool is right for your needs. Let's get started!

What are sales prospecting tools?

Sales prospecting tools are digital solutions that help sales professionals identify and engage potential customers. These tools for sales can automate or assist in finding, contacting, and nurturing leads. By automating prospecting processes, sales teams can focus on closing deals rather than spending time on repetitive tasks.

For example, AI sales prospecting tools can help compile contact lists from social media, company websites, or industry databases. They can also analyze online behavior to identify high-potential leads. Automated email outreach is another key feature, allowing for personalized communication at scale. By using AI, these tools can even score leads based on their likelihood to convert, prioritizing efforts on the most promising prospects.

Benefits of sales prospecting tools

Sales prospecting tools primarily save time, cut costs, and maximize efficiency. They allow for better targeting and personalization, which can significantly improve conversion rates. With the right tools, sales teams can reach more prospects and gather valuable insights, so here’s why you should use sales prospecting software:

Save time via automation

Prospecting tools help sales teams save time by handling repetitive tasks like data entry, scheduling, and lead scoring. Imagine automating scraping contact details from LinkedIn or automatically sending follow-up emails — AI sales prospecting tools free up time for more strategic activities, like building customer relationships and closing deals. With Bardeen, these tasks can be turned into a single click, boosting productivity without coding.

Reach more prospects

B2B sales prospecting tools expand your reach by automating list building, email outreach, and social media engagement. For example, you can gather leads from LinkedIn or send personalized emails to a vast audience without manual effort. Using data and AI, these tools efficiently identify and target potential customers. With Bardeen, you can automate such tasks to connect with more prospects effortlessly.

Save costs

Sales prospecting tools reduce costs by automating manual tasks, minimizing errors, and cutting labor expenses. For instance, automated lead generation saves time and resources that would otherwise be spent on manual research. Tools that enrich data ensure you have accurate information, avoiding wasted efforts on unqualified leads. Additionally, automated outreach reduces the need for large sales teams. Bardeen excels in these areas, offering efficient automation to help your team work smarter and save money.

Improve customer service

Improve customer service with help from AI sales prospecting tools to gain insights into customer needs and preferences. Quickly identify potential issues and address them before they escalate, ensuring satisfaction. Automate follow-ups and reminders to keep communication lines open. Utilize data to offer personalized experiences, building loyalty. Tools for sales such as Bardeen can reduce these processes to one click and optimize customer interactions.

Types of sales prospecting solutions

Sales prospecting solutions come in many forms, each designed to improve different stages of the sales process. CRM tools help organize and track interactions with potential customers, ensuring no lead falls through the cracks. Email automation platforms streamline outreach, allowing sales teams to send personalized messages at scale. Social media listening tools provide insights into prospects' interests, helping to tailor approaches. Data enrichment tools fill in missing details and refine lead lists, maximizing conversion chances. Lead scoring systems prioritize potential customers based on engagement and interest, ensuring sales efforts focus on the most promising opportunities. Among these solutions, Bardeen stands out for its powerful automation capabilities, turning repetitive tasks into a single click.

Prospect list building 

Prospect list-building tools help sales teams compile and organize potential leads efficiently. These tools often pull data from LinkedIn, company websites, and CRM platforms, providing vital information like contact details and company insights. Sales reps use them to target the right prospects, ensuring higher conversion rates. By automating data collection and enrichment, these tools save time and reduce manual work. Bardeen accelerates this process by automating prospecting tasks directly in the browser.

Qualification

Qualification tools help sales teams identify and prioritize potential leads. By analyzing data and scoring prospects, these tools ensure reps focus on high-value opportunities. For example, they might use CRM data to determine which leads will most likely convert based on past interactions or demographic data. Automated scoring systems can quickly assess leads, eliminating time spent on low-yield prospects. Bardeen manages qualification by automating data enrichment and leads scoring, saving time for more productive tasks.

Meeting scheduling

Meeting scheduling tools help sales teams book appointments efficiently, reducing back-and-forth emails. These tools sync calendars, propose available slots, and send reminders to all parties. For instance, coordinating demos with prospects or setting up follow-up calls after initial outreach can be done automatically. Using AI, some tools even suggest optimal times based on past interactions. Bardeen can automate such scheduling tasks, making the process even smoother.

Social outreach

Social outreach involves using social media to connect with potential clients. Tools can automate tasks like sending connection requests, messaging prospects, and tracking engagement. For example, sales teams may use these tools to identify leads on LinkedIn and automatically send personalized messages. Engaging with comments and posts automatically can further nurture customer relationships. With Bardeen, you can do social outreach tasks and more on autopilot.

Email outreach

Email outreach tools boost sales by automating lead nurturing and follow-ups. They personalize emails, track engagement, and schedule sends, ensuring timely communication. Sales teams use them to manage large contact lists and improve response rates. For instance, reps can automatically send personalized follow-up emails to prospects who showed interest in a webinar. Bardeen does exactly that: personalized email outreach funnels with AI, turning complex tasks into one-click actions.

Lead engagement

Lead engagement tools help sales teams connect with prospects through personalized communication, automated follow-ups, and real-time insights. These tools enable efficient engagement via email sequences, chatbots, and social media interactions. For example, a sales rep can schedule automated emails to nurture leads over time, while chatbots handle initial inquiries on the website. Bardeen simplifies lead engagement by automating repetitive tasks and integrating with 100+ of your favorite tools.

Deal management 

Deal management tools help sales teams organize leads, track progress, and close deals efficiently. They provide a clear overview of the sales pipeline, allowing for better prioritization and resource allocation. With features like automated follow-ups and real-time analytics, teams can make informed decisions and improve conversion rates. For example, a sales team could automate the tracking of client interactions and receive alerts for key milestones. Bardeen automates deal management by reducing repetitive tasks, freeing up time for strategic efforts.

Sales intelligence

Sales intelligence tools gather and analyze data to provide insights on prospects, helping sales teams identify potential leads and understand customer behavior. These tools often offer features like lead scoring, contact information retrieval, and competitive analysis. For instance, sales reps might use these tools to discover key decision-makers at a target company or track competitor activities. Bardeen enhances sales intelligence by automating repetitive tasks, allowing teams to focus more on strategy and less on manual data collection.

1. Bardeen

Bardeen is a powerful browser extension that automates repetitive tasks, making it an excellent choice for sales prospecting. With its ability to control any browser tab and stay active in the cloud, Bardeen streamlines workflows and saves time on otherwise time-consuming activities.

Key Features

• Native integration with almost all popular apps
• AI-powered workflow builder to create custom automations
• Scraping capabilities for LinkedIn and other websites
• Combines scraped data with AI agents or prompts

Popular Use Cases

• Scraping LinkedIn profiles and enriching data
• Automating email outreach and follow-ups
• Generating leads and qualifying prospects

Pros

• Intuitive interface and easy to set up
• Runs 24/7 in the background
• Offers pre-built playbooks and custom workflow builder

Cons

• Some advanced features require a learning curve
• Pricing can add up for heavy usage

Reviews

On Capterra, users praise Bardeen for being one of the best no-code automation platforms, with an overall rating of 4.5 out of 5. Many appreciate its ease of use and practical automations.

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and ability to automate workflows that previously took hours.

Discussions on Reddit suggest Bardeen is an effective tool for sales prospecting when used responsibly. Users find value in features like the LinkedIn scraper and customizable workflows.

Pricing

• Free plan for individuals with unlimited non-premium usage
• Professional plan starts at $10/month for 500 credits
• Business plan for teams under 100 people starts at $15/month per user
• Enterprise plan with custom pricing for larger teams

Ready to eliminate repetitive sales prospecting tasks? Download Bardeen's Chrome extension and start a 14-day free trial of premium features to experience the power of AI-driven automation.

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a must-have for sales teams looking for B2B sales prospecting tools to connect with prospects on the largest professional network. With its advanced search options and lead suggestions, Sales Navigator simplifies the process of finding decision-makers and forming relationships on a large scale.

Key Features

LinkedIn Sales Navigator is widely regarded as a top ABM tool due to its features, including:

• Advanced filters to locate ideal leads and accounts
• Recommendations for leads and accounts tailored to your activity and buyer interest
• Real-time alerts about key decision-makers and account updates
• InMail messaging for direct contact with prospects

Popular Use Cases

This tool is the benchmark for automating LinkedIn outreach. I consider Sales Navigator one of the top choices for keeping an eye on important accounts for new opportunities and buying signals. If Account-Based Marketing (ABM) is your focus, Sales Navigator is very effective for finding new leads in specific industries and roles.

Pros

• Robust search and filtering to find top prospects
• Works with popular CRMs for efficient workflow
• Offers insights and context for tailored outreach

Cons

• Pricier than other LinkedIn automation tools
• Requires time to learn all features
• Monthly InMail limits may restrict high-volume outreach

Reviews

On G2, Sales Navigator averages 4.3 out of 5 stars, with 90% of reviews being 4 stars or higher. Users commend its advanced prospecting features and CRM integrations, though some find the interface challenging.

On Capterra, it scores 4.5 out of 5 stars, praised for lead generation and account-based selling. Some users mention occasional outdated data or platform glitches.

Reddit discussions show that Sales Navigator is highly valued by sales professionals, especially in B2B sectors. Many suggest using it with other data tools for best results.

Pricing

The pricing is on the higher end, but that’s expected from such a renowned B2B brand.

• Core plan - $79.99/month 
• Advanced plan - $135/month
• Custom enterprise pricing for larger teams
• Save 25% with an annual plan

3. Cognism

Cognism is a top-tier sales intelligence platform that provides B2B companies with accurate and compliant contact, company, and event data to fuel their sales prospecting efforts. With a focus on data quality and compliance, Cognism has become a trusted choice for over 1,000 revenue teams worldwide looking to create predictable pipelines and find their next best business opportunities.

Key Features

• Advanced filters to identify ideal-fit accounts and decision-makers
• Phone-verified mobile numbers for key prospects in target accounts
• Buyer intent data to prioritize in-market accounts
• Data enrichment to keep existing database fresh and compliant

Popular Use Cases

• Building targeted contact lists for outbound sales campaigns
• Enriching inbound leads with accurate contact information
• Identifying accounts actively searching for solutions like yours

Pros

• High-quality, phone-verified mobile numbers for direct outreach
• Comprehensive global database with a strong focus on EMEA
• Seamless integrations with popular CRMs and sales engagement tools

Cons

• Occasional issues with data accuracy for contacts in certain regions
• Learning curve for setting up more complex data segmentation
• Higher pricing compared to some alternatives

Reviews

On G2, Cognism has an average rating of 4.6 out of 5 stars from 692 reviews, with users praising its ease of use, data quality, and time-saving benefits.

Capterra reviewers give Cognism an overall rating of 4.5 out of 5, highlighting its user-friendly interface, comprehensive database, and helpful customer support. Some noted minor data accuracy issues for certain regions.

Discussions on Reddit suggest that Cognism is a solid choice for B2B prospecting, particularly in Europe, with its strong data coverage and functionality. However, some users mentioned that Lusha might have a slight edge in terms of database size and accuracy in the EU.

Pricing

• Pricing ranges from $15,100 to $103,000 per year for companies with 200-1,000+ employees
• Platinum tier: $1,500 to $10,000 per year
• Diamond tier (with phone-verified numbers and intent data): $2,550 to $25,000 per year

4. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales teams prospect, engage, and drive more revenue. With a vast B2B database of over 275M contacts and 73M companies, Apollo.io provides accurate data and tools to establish a modern go-to-market strategy.

Key Features

Apollo.io offers several key features for sales prospecting:

• Advanced search filters to find ideal prospects and companies
• Engagement tools to automate personalized outreach at scale
• Enrichment capabilities to keep CRM data accurate and up-to-date
• Analytics and recommendations to optimize performance

Popular Use Cases

• Discovering in-market buyers and engaging them with targeted campaigns
• Automating outreach sequences across email, phone, and social
• Enriching leads in CRM with fresh contact and company data

Pros

• Combines data, engagement, and intelligence in one platform
• Extensive integrations with CRMs, email, and other sales tools
• Includes unique buying intent data to prioritize outreach

Cons

• Some users report data quality issues with email verification
• Customers service responsiveness could be improved
• Pricing can be high for smaller teams and startups

Reviews

On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise the comprehensiveness of the platform and the ability to consolidate their sales stack.

Capterra reviewers give Apollo.io an overall rating of 4.5, highlighting the helpfulness of the database for lead generation. Some note that the monthly credit allotment could be higher.

Feedback on Reddit indicates that while Apollo.io provides good value for the cost compared to alternatives, users should still expect to clean and verify the data. Positive sentiment focuses on the breadth of capabilities for the price.

Pricing

• Starts at $49/user/month for the Basic plan when billed monthly
• Professional plan is $99/user/month and Organization is $149/user/month
• Free plan available with limited credits
• Discounts of 20-25% for annual billing

5. Wiza

Wiza is a cloud-based LinkedIn automation tool that helps you find verified email addresses and phone numbers for B2B outreach. It's a top choice for sales prospecting because it integrates seamlessly with LinkedIn Sales Navigator, allowing you to export lead lists with accurate contact information in just a few clicks.

Key Features

• Bulk export leads with verified emails from LinkedIn Sales Navigator searches
• Real-time email verification to ensure high deliverability rates
• Enriches lead data with 40+ data points like job title, company size, and more
• Integrates with CRMs and sales tools like HubSpot, Salesforce, and Outreach

Popular Use Cases

• Generating targeted lead lists for sales outreach campaigns
• Enriching existing contact databases with updated, verified information
• Building ICP-targeted prospect lists using LinkedIn's advanced search filters

Pros

• Easy to use Chrome extension for LinkedIn and Sales Navigator
• Finds both work and personal email addresses plus phone numbers
• Pay only for verified contact information, not bounced emails

Cons

• Pricing can get expensive at higher usage levels
• No refund policy

Reviews

On G2, Wiza has an average rating of 4.65 out of 5 stars. Users praise the accuracy of the contact data, LinkedIn integration, and time savings. Some noted the pricing structure could be improved.

Capterra reviewers give Wiza an overall rating of 4.0, highlighting the easy data export to CRM and user-friendly interface. A few mentioned wanting more granular email validation stats.

Pricing

• Free plan: 20 emails and 5 phone numbers per month
• Starter plan: $49/month for 100 emails and 100 phone numbers
• Email plan: $99/month for 500 emails, additional phone lookups $0.35 each
• Email + Phone plan: $199/month for 500 emails and 500 phone numbers
• 14-day free trial available (no credit card required)

6. Saleshandy

Saleshandy stands out as a comprehensive cold email automation tool, making it a popular choice for SaaS companies, IT services, and outbound sales teams. With a user-friendly interface and a strong focus on deliverability, Saleshandy offers powerful features like A-Z variant testing, hyper-personalization, and advanced reporting to help businesses achieve their sales goals efficiently.

Key Features

• Spintax for unique, personalized cold emails
• Sender rotation to optimize deliverability across multiple accounts
• Sequence score to measure and improve campaign performance
• Unified inbox to manage all responses in one place

Popular Use Cases

• Automating personalized cold email outreach at scale
• A/B testing email variants to optimize open and reply rates
• Warming up email accounts for improved deliverability

Pros

• Connect unlimited email accounts at no extra cost
• Advanced email deliverability features and auto warm-up
• Real-time email tracking and AI-powered writing assistant

Cons

• No free plan, only a 7-day free trial
• Limited to email communication channel

Reviews

On G2, Saleshandy has an average rating of 4.6 out of 5 stars from over 500 reviews. Users praise its automation capabilities and ease of use for cold email outreach.

Capterra reviewers give Saleshandy an overall rating of 4.5, highlighting the time-saving benefits of features like automated follow-ups and email account management. Some noted a learning curve with certain advanced features.

Across Reddit and TrustRadius, Saleshandy is consistently recommended as an effective tool for LinkedIn prospecting and personalized cold email when used responsibly. Key strengths mentioned include the Chrome extension for finding verified emails and the ability to scale campaigns with multiple accounts.

Pricing

• Cold emailing plans start at $25/month for Outreach Starter
• B2B lead finder with email only ranges from $39-$249/month
• B2B lead finder with email and phone number ranges from $66-$509/month

7. UpLead

UpLead is a top choice for B2B sales prospecting, offering real-time verified emails, mobile numbers, and intent data. With over 155 million leads, 95% data accuracy, and affordable pricing compared to other platforms, UpLead makes it easy to build targeted prospect lists and engage buyers.

Key Features

• 50+ search filters to find leads matching your ideal customer profile
• Real-time email verification to ensure deliverability
• Enrich existing databases with 50+ data points
• Intent data to prioritize in-market prospects actively searching for your solution

Popular Use Cases

• Building targeted lead lists for outbound sales campaigns
• Enriching and cleaning existing contact databases
• Identifying key decision makers and finding their direct contact info

Pros

• High quality, fresh data with 95%+ accuracy guarantee
• Intuitive interface that is easy to learn and use
• Responsive customer support and generous data replacement policy

Cons

• Occasional stale contact info that needs verifying
• Could integrate with more sales and marketing tools

Reviews

On G2, users praise UpLead's data accuracy, user-friendly platform, and excellent customer service, giving it an average rating of 4.7 out of 5 stars.

Capterra reviews highlight how UpLead provides high-quality leads at an affordable price compared to alternatives, with an overall rating of 4.0. However, some noted issues with billing and cancellation.

Discussions on Reddit indicate sales professionals find UpLead delivers good value for prospecting, with accurate data at a reasonable cost. It is frequently recommended over competing tools.

Pricing

• Starts at $99/month for 170 credits
• Multiple pricing tiers based on number of credits
• Annual discounts available
• 7-day free trial with 5 credits included

8. Snov.io

Snov.io is an all-in-one sales automation platform that helps businesses find leads, verify emails, and manage outreach campaigns. Its robust set of tools and integrations make it a strong contender among sales prospecting software.

Key Features

• Extensive database for finding leads and their email addresses
• Email verification to maintain high deliverability rates
• Multichannel campaigns combining email and LinkedIn automation
• Built-in CRM to manage leads and track deal progress

Popular Use Cases

• Building targeted lead lists based on criteria like job title and industry
• Enriching existing databases with accurate contact information
• Automating personalized cold email and LinkedIn outreach at scale

Pros

• Offers a wide range of tools in one platform
• Integrates with 5000+ apps to streamline workflows
• Provides 24/7 customer support and onboarding assistance

Cons

• Email enrichment process can be slow at times
• Has a learning curve for new users due to many features
• Higher-tier plans needed to access advanced capabilities

Reviews

On G2, Snov.io has an average rating of 4.5 out of 5 stars. Users praise its prospecting abilities and responsive customer support, though some note occasional inaccuracies in email data.

Snov.io earns 4.6 out of 5 stars on Capterra. Reviewers highlight the time-saving benefits of having multiple tools in one system. A few mention UX improvements could be made.

Feedback on Reddit indicates Snov.io is seen as a reliable, cost-effective option for LinkedIn prospecting and email verification compared to alternatives. However, some users have encountered issues with email bounce rates.

Pricing

• Free plan: 50 credits for single users
• Starter: $39/month for 1000 credits, 5000 recipients, 3 warm-ups
• Pro: $99/month for 5000 credits, 10,000 recipients, unlimited warm-ups
• Discounts of 20-25% available for annual billing

9. Yesware

Yesware offers sales teams a one-stop solution for comprehensive sales outreach with features like personalized email campaigns, automated follow-ups, and data-driven analytics. This AI sales tool strikes an impressive balance between capability and ease of use, making it ideal for sales teams looking to automate and streamline their outreach efforts.

Key Features

• Automate personalized email campaigns and follow-ups
• Track email opens, link clicks, and attachment views
• Access a B2B lead database of 100+ million profiles
• Integrate with Salesforce for seamless activity syncing

Popular Use Cases

• Scaling personalized outreach to grow pipeline
• Automating follow-up to boost reply rates
• Gaining visibility into prospect engagement signals

Pros

• Robust automation and personalization features
• Intuitive interface that's easy to adopt
• Eliminates manual data entry with CRM integration

Cons

• Some limitations on number of emails per day
• Reporting can have a learning curve
• Higher priced than some competitors

Reviews

On G2, Yesware has an average rating of 4.4 out of 5 stars from over 800 reviews. Users praise its email tracking, templates, and CRM integration as key benefits.

Capterra reviewers give Yesware an overall rating of 4.0, with ease of use and automation features called out as top pros. Some noted minor UX issues.

Reddit sentiment is largely positive, with users finding Yesware effective for LinkedIn prospecting and increasing productivity. Comparisons to competitors like GMass tend to favor Yesware's robustness.

Pricing

• Pro plan starts at $19/user/month billed annually
• Premium plan starts at $45/user/month billed annually
• Enterprise plan starts at $85/user/month billed annually
• Free forever plan available with limited features

10. Leadfeeder Navigator

Leadfeeder is a powerful B2B lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By turning anonymous website visitors into actionable leads, Leadfeeder helps sales and marketing teams focus their efforts on the most promising opportunities.

Key Features

Leadfeeder offers several standout features that make it an excellent choice for B2B sales prospecting:

• Identify website visitors and reveal the companies behind them
• Qualify leads based on their behavior and firmographic data
• Integrate with popular CRM and marketing automation tools
• Access a robust database of contacts to connect with decision makers

Popular Use Cases

• Uncovering hidden leads from website traffic for sales outreach
• Aligning sales and marketing efforts through shared lead data
• Optimizing content and campaigns based on target account engagement

Pros

• Automatically filters out low-quality traffic to focus on real leads
• Provides valuable insights into prospect behavior and interests
• Offers a user-friendly interface and seamless integrations

Cons

• Pricing can be steep for smaller businesses with high traffic volume
• Some users report occasional inaccuracies in company identification
• Limited customization options for lead scoring and filtering

Reviews

On G2, Leadfeeder has an impressive average rating of 4.3 out of 5 stars from 799 reviews. Users praise its ability to uncover valuable leads and provide actionable insights.

Capterra reviewers give Leadfeeder mixed feedback, with some hailing it as a game-changer for lead generation while others express concerns about data accuracy and pricing. The overall sentiment remains positive, with an average rating of 4.0.

Discussions on Reddit suggest that Leadfeeder is a powerful tool when used strategically in conjunction with targeted content and personalized outreach. Users appreciate features like industry-specific filtering and CRM integration.

Pricing

• Pricing starts at $99 per month for up to 50 identified companies
• Tiers scale up based on the number of companies identified, reaching $1,199 for 20,001-40,000 companies
• Annual plans offer a 40% discount compared to monthly billing
• A limited free plan is available with data from the last 7 days and a maximum of 100 identified companies

11. Datanyze

Datanyze is a robust tool for sales intelligence, aiding sales and marketing experts in locating and connecting with B2B prospects. It provides precise, actionable contact details like emails, direct dial numbers, and mobile numbers. Through Datanyze's Google Chrome extension, you can easily access this information from LinkedIn profiles and company sites without leaving your browser, making it a practical tool for prospecting.

Key Features

Datanyze has several standout features:

• Create focused contact lists for lead generation
• Integrates with popular CRM and marketing automation tools
• Data cleaning and enrichment to enhance existing information
• Advanced search to quickly locate the data you need

Popular Use Cases

• Locating direct contact details for decision-makers at target accounts
• Enhancing existing lead and contact data in CRM or marketing platforms
• Crafting focused prospect lists for outbound sales and marketing efforts

Pros

• Offers phone numbers where other tools might not
• Competitive pricing with various plans to suit different business needs
• Easy-to-use and intuitive interface

Cons

• Some users experience slow customer support response
• Contact data accuracy can be inconsistent
• Limited influence on product roadmap for smaller customers

Reviews

On G2, Datanyze has an average rating of 4.2 out of 5 stars from 444 reviews. Users often commend the tool for discovering direct phone numbers and its user-friendliness, though some mention customer support issues.

Capterra reviewers rate Datanyze at 4.0, appreciating the Chrome extension and contact detail discovery. However, some faced accuracy challenges or trouble reaching customer support.

Pricing

• Nyze Lite: Free 90-day trial with 10 credits per month
• Nyze Pro 1: $29/month ($21/month billed annually) for 960 credits per year
• Nyze Pro 2: $55/month ($39/month billed annually) for 1920 credits per year

12. Dealfront

Dealfront is a GDPR-compliant B2B sales prospecting and lead generation tool that helps sales and support teams fill their pipelines with qualified prospects. With over 100 unique filters, Dealfront enables users to identify leads that closely match their ideal customer profile, providing complete and contextual information to support sales efforts without compromising privacy.

Key Features

• Extensive filtering options with over 100 unique filters to identify ideal prospects
• Complete customer profiles with contextual information to support sales efforts
• Sales triggers that alert users when a strong lead visits their site or appears in the news
• B2B look-alike recommendations, CRM integrations, and web visitor tracking

These features make Dealfront stand out for supporting both inbound and outbound lead generation, unlike many other tools that focus on just one approach.

Popular Use Cases

• Identifying website visitors and revealing their browsing behavior to prioritize outreach
• Leveraging sales triggers and buyer intent signals to engage leads at the right time
• Enriching and cleaning CRM data to maximize sales efficiency and targeting

Pros

• Comprehensive data access and GDPR compliance for B2B sales
• Combines inbound and outbound lead generation in one platform
• AI-powered recommendations to expand addressable market

Cons

• Higher pricing tiers may be cost-prohibitive for smaller businesses
• Requires some training to fully leverage the platform's capabilities
• Focused primarily on the European market currently

Reviews

On G2, a user highlights Dealfront's "Tremendous Value and Efficiency Boost", praising its seamless integration of functionalities that streamline workflows. They appreciate the customizable dashboard and collaboration features, noting how Dealfront has "significantly improved our efficiency and productivity".

A Capterra reviewer shares that Dealfront "helped on my latest campaign", providing "more return than other platforms that we are currently using". They find it easy to set up and use, especially with LinkedIn Sales Navigator.

However, some users on Capterra call out data quality issues, with one noting that "70% of the traffic they identified comes from industries unrelated to us". They also criticize the lack of transparency around auto-renewals.

Pricing

• Basic: $199 per month (billed annually)
• Pro: $999 per month (billed annually)
• Premium: $2,999 per month (billed annually)
• 14-day free trial available

13. Seamless.ai

Seamless.ai is a powerful sales enablement and lead generation solution that provides real-time access to an extensive database of contact and company information. With over 1.7 billion contacts and 150 million company profiles, Seamless.ai helps sales professionals find accurate and up-to-date contact details, including phone numbers, emails, direct dials, and job titles.

Key Features

Seamless.ai offers a range of features that make it an essential tool for B2B sales prospecting:

• Real-time search engine for finding B2B sales leads quickly and efficiently
• Advanced organization management to keep your leads and contacts organized
• Buyer intent data to prioritize accounts that are ready to buy
• Job change alerts to stay informed when key contacts change positions

Popular Use Cases

• Building targeted prospect lists for outbound sales campaigns
• Enriching existing lead data with accurate contact information
• Identifying decision-makers within target accounts

Pros

• Extensive database of B2B contacts and companies
• Speeds up lead generation and sales processes
• Integrates with popular CRMs and sales tools

Cons

• Pricing is not transparently listed on the website
• Some users report occasional data inaccuracies
• Limited customization options compared to some alternatives

Reviews

On Capterra, users praise Seamless.ai's ability to find accurate contact information and its intuitive interface. The platform has an overall rating of 4.0, with many reviewers highlighting the time-saving benefits and helpful intent data features.

G2 reviewers echo positive sentiments, giving Seamless.ai an average score of 4.3 out of 5 stars. Users appreciate the platform's extensive database and ability to streamline prospecting efforts. Some mention occasional data inconsistencies as a drawback.

Discussions on Reddit suggest that while Seamless.ai is a powerful tool, some users have concerns about the company's sales tactics and data quality. However, many still consider it a viable alternative to other popular sales intelligence platforms like ZoomInfo and Lusha.

Pricing

• Seamless.ai offers usage-based pricing tiers, but specific costs are not publicly disclosed
• Free tier includes 50 credits for features like email lookup and CRM integrations
• Paid tiers range from 250 to custom daily usage credits to access all features
• Larger enterprise plans are available with custom pricing and usage limits

14. Owler

Owler is a business intelligence tool that provides competitive insights and company data for over 20 million companies. It helps users discover competitors, track industry news, and find leads effortlessly, making it an invaluable resource for sales and marketing professionals.

Key Features

Owler's features make it essential for businesses looking to maximize competitive intelligence:

• Real-time company and industry news updates
• Exclusive insights on competitors and market trends
• Comprehensive data on company profiles, including revenue and employee counts
• Ability to create custom alerts and reports

Popular Use Cases

• Tracking competitors and industry developments
• Gathering insights for prospecting and lead generation
• Researching companies for strategic partnerships

Pros

• Vast database of company profiles and relationships
• Easy to navigate and customize alerts
• Real-time updates keep you informed

Cons

• Data accuracy can vary for smaller companies
• Free version has limited features
• Some information may require a paid subscription

Pricing

• Owler Community: Free
• Owler Pro: $468 per year
• Owler Enterprise: Custom pricing available

Reviews

Owler is rated 4.3 out of 5 stars on G2 from over 480 reviews. Users appreciate its ease of use and comprehensive data, though some note occasional inaccuracies with smaller firms.

A Reddit user praised Owler for its curated notifications and quick alerts, which help them stay ahead in their market. They found it particularly useful for receiving timely industry updates.

15. Outreach

Outreach is a flexible sales automation tool designed to equip sales teams with a wide range of features. The platform includes robust tools like contact management, auto dialer, email sequences, A/B testing, SMS capabilities, and more, making it a top pick for sales teams focused on outreach.

Key Features

Outreach's standout features make it a preferred choice for sales teams aiming to automate their outreach tasks:

• Automate customized email series to engage prospects efficiently
• Reps can operate directly in Gmail to arrange meetings, set tasks, and access prospect details
• Access outreach performance insights with comprehensive analytics and reports
• Easily connect with popular CRMs to sync information

Popular Use Cases

• Automating personalized outreach and follow-up messages to prospects
• Managing leads and tracking the success of outreach campaigns
• Integrating with CRMs for an all-in-one view of prospect and customer data

Pros

• Full range of sales automation tools
• User-friendly interface and easy campaign setup
• Strong analytics for monitoring outreach success

Cons

• Lack of clear pricing for small businesses and startups
• Steep learning curve for advanced features
• Some user experience issues like email composer size

Reviews

On G2, Outreach scores 4.3 out of 5 stars from over 3,400 reviews. Users commend its prospecting features, ease of use, and capability to improve sales operations. Some mention a learning curve and minor user experience issues.

A Reddit user described their switch from SalesLoft to Outreach, noting Outreach's better UX, AI features, and teamwork capabilities compared to SalesLoft. They found Outreach refreshing despite some initial challenges.

Pricing

• Pricing isn't publicly available but estimated to be around $100 per user each month
• Comparable to other premium sales engagement tools

16. Lead411

Lead411 is a comprehensive B2B data provider that offers unlimited access to verified contact and company information. With over 450 million contacts across 20 million companies worldwide, Lead411 enables sales and marketing teams to find and engage with their ideal prospects efficiently.

Key Features

Lead411 offers several standout features that make it an excellent choice for B2B prospecting:

• Advanced search filters to find decision-makers based on job title, industry, location, and more
• Buyer intent data powered by Bombora to identify companies actively researching solutions
• Direct phone numbers and verified email addresses for targeted outreach
• Integrations with popular CRMs and marketing automation platforms

Popular Use Cases

• Building targeted prospect lists for outbound sales and marketing campaigns
• Enriching existing CRM data with fresh, accurate contact information
• Identifying companies showing intent signals for specific products or services

Pros

• Unlimited access to contact and company data without hidden fees
• High-quality, human-verified data with 96% email deliverability
• Powerful search capabilities and intent data to prioritize outreach efforts

Cons

• Higher pricing compared to some competitors, though offset by unlimited data access
• Occasional inaccuracies in contact information, though generally reliable
• User interface has a learning curve for advanced features

Reviews

On Capterra, Lead411 has an overall rating of 4.0 out of 5 from 15 reviews. Users praise the quality of data, time-saving automation, and responsive customer service. Some note the cost is higher than competitors.

G2 reviewers give Lead411 4.5 out of 5 stars, highlighting the ease of finding the right contacts and the value of the Chrome extension. Minor criticisms include occasional bounced emails and pricing.

Reddit users generally view Lead411 favorably, appreciating features like the Bombora intent data integration. They find it provides good results for prospecting, with some preferring it over alternatives like ZoomInfo and Seamless.ai.

Pricing

• Basic Plus Unlimited: $99/month per user, or $75/month billed annually
• Pro with Bombora Intent: Custom pricing, starting around $6,000/year
• 7-day free trial with 50 exports and unlimited views of emails/phone numbers

17. AeroLeads

AeroLeads is a robust tool for generating leads and automating sales. It assists companies in locating verified email addresses and phone numbers for their desired clientele. With a vast database of over 650 million business profiles, AeroLeads allows sales teams to quickly and easily compile targeted prospect lists.

Key Features

AeroLeads provides several features to make your lead generation faster and easier:

• Obtain verified email addresses and phone numbers effortlessly
• Create targeted prospect lists with advanced search options
• Enhance your data with 15 different data points, like job title and location
• Connect with popular tools such as Mailchimp and Zapier for efficient workflow

Popular Use Cases

• Gathering contact details of decision-makers in target companies
• Compiling segmented email lists for customized outreach campaigns
• Adding extra prospect information to existing databases

Pros

• Vast database with real-time email verification for high precision
• User-friendly interface and bulk actions for simplicity
• Cost-effective pricing plans compared to similar tools

Cons

• Limited direct connections with CRMs and sales tools
• Occasional issues with data updates not being frequent enough
• Free trial doesn't offer access to all features for a full evaluation

Reviews

On Capterra, AeroLeads has an overall score of 4.0 out of 5. Users appreciate its user-friendliness, helpful filters, and ability to find accurate contact information. Some mentioned the design could be improved, but it isn't a major issue.

G2 reviews mention AeroLeads as a "great tool" and "best platform" for discovering new clients. It has an average rating of 4.3 out of 5 stars.

Reddit users endorse AeroLeads as an affordable choice for finding emails in bulk. One user commented, "I would recommend Aeroleads and Lead Finder which are amazing for finding emails."

Pricing

• Plans begin at $49/month for 1 user and 2,000 credits/month
• $149/month for 5 users and 8,000 credits/month
• $299/month for unlimited users and 20,000 credits/month
• Custom enterprise pricing available

Selection checklist

Choose the right sales prospecting tool with our handy checklist. Compare features, integrations, and benefits for informed decisions.

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FAQ

What are the everyday challenges of prospecting tool usage? 

Everyday challenges of prospecting tool usage include data accuracy, integration issues, and learning curves. Sales teams often struggle with outdated or incomplete contact information, leading to wasted efforts. Integrating tools with existing systems can be complex, requiring time and technical knowledge. Additionally, mastering new software can slow down productivity as users adapt. With Bardeen, you can forget about these challenges, while integrating with 100+ tools.

What are the sales prospecting best practices?

Effective sales prospecting involves understanding your target audience, using social media, and utilizing data-driven insights. Personalization is key — tailor your communication to meet individual needs. Follow up consistently without overwhelming prospects. Use tools to automate repetitive tasks, allowing more time for building relationships. For example, schedule emails in advance or track interactions to refine your approach. Integrate AI for deeper insights and smarter prospecting. Bardeen excels in automating these processes, making sales prospecting more efficient and effective.

How to integrate sales prospecting tools into existing processes?

Integrating sales prospecting tools into existing processes starts with identifying areas that need improvement. Sync tools with your CRM for data consistency. Use automation to handle repetitive tasks like email outreach and follow-ups. With AI you can analyze prospect data and improve targeting. Align tools with team workflows for instant adoption. For example, you might automate lead scoring, or use AI-generated emails. Bardeen makes all of these and more, as simple as one click.

What are the top ways of finding prospects? 

Finding prospects involves leveraging social media platforms like LinkedIn for networking and building connections. Sales teams also use email outreach by personalizing messages to engage potential leads. For instance, a company targeting tech professionals can use LinkedIn to connect with industry leaders and follow up with customized emails. Bardeen simplifies these tasks by automating LinkedIn scraping and email outreach, making prospecting more efficient.

What is the best source of prospects?

The best source of prospects is LinkedIn. As a hub for professionals, LinkedIn offers access to a vast network of potential leads across various industries. Sales teams can use LinkedIn's advanced search features to identify and connect with key decision-makers. By engaging with prospects through personalized messages and content, salespeople can build relationships and trust. For those looking to automate these tasks, Bardeen can enhance LinkedIn efforts with its powerful scraping and integration capabilities.

What is the best prospecting tool for Salesforce?

The best prospecting tool that integrates with Salesforce should offer robust integration, real-time data syncing, and advanced automation features. Look for tools that handle lead scoring, data enrichment, and email tracking to enhance efficiency. An ideal tool streamlines prospecting by automating data entry, updating records, and managing follow-ups. For instance, sales teams can automate lead assignment and track engagement metrics effortlessly. Bardeen excels in this space by providing a no-code automation experience tailored for Salesforce users.

What is the best prospecting tool for HubSpot?

For HubSpot integration, the top prospecting tool should offer real-time data sync, and automated lead scoring. HubSpot prospecting tools should enhance CRM capabilities with features like contact enrichment, email tracking, and task automation. Imagine updating contact details or scheduling follow-ups directly from your browser, in seconds. This maximizes productivity and ensures no lead falls through the cracks. Bardeen excels in this area, offering powerful automation to supercharge your HubSpot workflows.

What is the best prospecting tool for LinkedIn?

The best prospecting tool to integrate with LinkedIn should excel at scraping data, automating outreach, and enriching leads. The best LinkedIn prospecting tools offer AI-driven insights to refine target lists and personalize messages, saving time while increasing response rates. Imagine quickly gathering contact info, automating follow-ups, and segmenting prospects—all without leaving your browser. For LinkedIn prospecting, Bardeen stands out with its 100+ integrations and powerful automation capabilities.

Related resources

How to build a prospect list

How to use AI for sales prospecting

What is lead generation automation?