19 Best Sales Tools for Small Businesses: Top Picks

As a small business owner or sales professional, you're always on the lookout for tools to streamline your sales process and close more deals. With countless options available, it can be overwhelming to find the right fit for your team. That's why we've compiled a curated list of the 19 best sales tools for small businesses, complete with key features, popular use cases, pros and cons, pricing, and real user reviews from trusted sources like G2, Capterra, and Reddit.

Whether you're looking to automate sales prospecting, improve lead management, or optimize your sales analytics, this comprehensive guide has you covered. Discover the tools that can take your small business sales to the next level and give you a competitive edge in today's fast-paced market.

1. Bardeen

Bardeen is a game-changing automation tool for small businesses, offering a powerful Chrome extension that automates repetitive tasks, speeds up workflows, and helps you work faster. With its ability to control any browser tab and run 24/7 in the cloud, Bardeen is the ultimate productivity booster. Download the Bardeen Chrome extension for free and see how it can transform your business.

Key Features

Bardeen's key features make it a top choice for small business automation:

• Integrates with 100+ apps for seamless workflow automation
• Build custom workflows using Bardeen's no-code builder or AI-powered Magic Box
• Use LinkedIn data scraper for lead generation and enrichment
• Leverage AI to generate personalized emails and messages

Popular Use Cases

• Sales automation: prospecting, lead qualification, and outreach
• Recruiting automation: candidate sourcing, outreach, and nurturing
• Market research automation: data scraping, monitoring, and analysis

Pros

• Improves personal productivity by automating repetitive tasks
• Ideal for teams with shared workflows and onboarding
• No coding required, suitable for non-technical users

Cons

• Steeper learning curve compared to simpler automation tools
• Higher pricing for premium features and credits
• Limited to Chrome browser

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and affordability. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of access to Pro features
• Professional plan: $10/month for 500 credits, advanced features
• Business plan: $15/month for teams under 100 people, additional features
• Enterprise plan: Custom pricing for larger teams with specific needs

Sign up for Bardeen's free plan to automate your small business workflows and experience the power of AI-driven automation. With a 14-day free trial of premium features, you can explore how Bardeen can help you save time and grow your business.

2. HubSpot

HubSpot is an all-in-one CRM platform that offers a suite of powerful tools for marketing, sales, content management, and customer service. Its Marketing Hub is a comprehensive solution that helps businesses attract, engage, and delight customers through personalized marketing campaigns. HubSpot's user-friendly interface, robust features, and seamless integration capabilities make it a top choice for small businesses looking to streamline their marketing efforts and drive growth.

Key Features

HubSpot Marketing Hub offers a wide array of features designed to support the entire customer journey:

• AI-powered lead generation and marketing automation
• Personalized email marketing and social media management
• Robust analytics for data-driven decision making
• Seamless integration with CRM and sales tools

Popular Use Cases

• Attracting and converting high-quality leads through targeted inbound marketing campaigns
• Nurturing leads with personalized email sequences and automated workflows
• Gaining insights into marketing performance to optimize ROI

Pros

• User-friendly interface suitable for marketers of all skill levels
• Comprehensive feature set covering all aspects of digital marketing
• Seamless integration with sales and service tools for end-to-end customer management

Cons

• Higher pricing compared to some alternatives, especially as contact volume grows
• Initial setup and onboarding may require time and resources
• Some advanced features have a learning curve

Pricing

• Starter: starts at $45/month for 1,000 marketing contacts
• Professional: starts at $800/month for 2,000 marketing contacts
• Enterprise: custom pricing
• Free tools available with limited features

Reviews

G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. They praise its comprehensive feature set, ease of use, and ability to unify marketing efforts. Some noted the learning curve for advanced features and pricing considerations for larger contact databases.

On Capterra, HubSpot Marketing Hub earns an overall rating of 4.5 out of 5. Reviewers highlight the platform's automation capabilities, reporting, and seamless integration with sales tools. A few mentioned the need for better analytics for social media and SEO.

Feedback on Reddit suggests HubSpot is a robust solution for businesses willing to invest time and resources into learning the platform. Users appreciate the all-in-one functionality but advise carefully evaluating pricing and specific feature needs before committing.

3. Zoho

Zoho is a comprehensive suite of business software applications that includes a powerful CRM with AI-powered sales tools. Zoho's AI assistant, Zia, provides intelligent insights and automates tasks across various Zoho products, making it an excellent choice for small businesses looking for an all-in-one solution.

Key Features

Zoho's AI-powered sales tools offer a range of features to help small businesses streamline their sales processes:

• Lead and deal prediction to identify high-potential opportunities
• Sentiment analysis to gauge customer emotions and tailor responses
• Automated lead assignment and follow-up tasks
• Personalized product recommendations based on customer data

Popular Use Cases

• Automating lead qualification and prioritization
• Optimizing sales forecasting and pipeline management
• Enhancing customer engagement with personalized communications

Pros

• Comprehensive suite of integrated business applications
• Affordable pricing plans for small businesses
• Customizable and user-friendly interface

Cons

• Initial setup and configuration can be time-consuming
• Limited third-party integrations compared to some competitors
• Advanced features may require technical expertise to fully utilize

Reviews

Capterra users give Zoho CRM an overall rating of 4.0, praising its customization options, ease of use, and affordable pricing. Some reviewers note that the advanced features have a learning curve.

On G2, Zoho CRM has an average rating of 4.1 out of 5 stars. Users highlight the platform's feature-rich offerings and seamless integration with other Zoho applications, while some mention the need for better customer support.

Reddit users appreciate Zoho One's cost-effectiveness and comprehensive suite of tools, noting that it may not be as specialized as some standalone solutions but offers great value for small businesses.

Pricing

• Standard: $12 per user/month billed annually (about $14 USD)
• Professional: $20 per user/month billed annually (about $23 USD)
• Enterprise: $35 per user/month billed annually (about $40 USD)
• Ultimate: $45 per user/month billed annually (about $52 USD)
• 15-day free trial available

4. Salesforce

Salesforce is a comprehensive customer relationship management (CRM) platform that empowers sales teams to connect with customers, close more deals, and streamline sales processes. With its robust feature set, including lead and opportunity management, sales forecasting, and AI-powered insights, Salesforce is an essential tool for small businesses looking to optimize their sales efforts and drive growth.

Key Features

• Lead, account, contact, and opportunity management to efficiently track and nurture prospects
• Sales forecasting and predictive AI to identify high-potential deals and optimize sales strategies
• Customizable dashboards and reports for real-time visibility into sales performance
• Einstein Activity Capture to automatically log emails and meetings, saving time and ensuring data accuracy

Popular Use Cases

• Managing the entire sales pipeline, from lead generation to closing deals
• Collaborating with team members and sharing insights to drive better outcomes
• Leveraging AI-powered insights to prioritize leads and personalize outreach

Pros

• Comprehensive feature set tailored to sales teams' needs
• Robust integration capabilities with other business applications
• Extensive customization options to adapt to unique business requirements

Cons

• Steeper learning curve compared to simpler CRM solutions
• Higher cost, especially for advanced features and add-ons
• Complexity may require dedicated resources for setup and maintenance

Pricing

• Essentials: $25 per user/month (billed annually)
• Professional: $75 per user/month (billed annually)
• Enterprise: $150 per user/month (billed annually)
• Unlimited: $300 per user/month (billed annually)

Reviews

On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews, with 76% of users giving it 5 stars. Users praise its comprehensive feature set, customization options, and scalability.

Capterra reviewers give Salesforce Sales Cloud an overall rating of 4.0, highlighting its lead and opportunity management, sales forecasting, and mobile accessibility. Some noted the platform's complexity and cost as potential drawbacks.

On Reddit, users discuss Salesforce's value in managing sales activities, ensuring data continuity, and supporting decision-making. They note that proper implementation and integration are key to realizing its full benefits, and suggest alternatives like Pipedrive and Freshsales for simpler, more cost-effective options.

5. Copper

Copper is a CRM platform built specifically for small businesses using Google Workspace. Its seamless integration with Google apps and focus on simplifying customer relationship management for small teams make it a popular choice in this category.

Key Features

Copper offers several features that are valuable for sales analytics:

• Visual sales pipeline that automatically captures customer data
• Interaction tracking to monitor customer communications
• Customizable reports to generate insights for specific needs
• Lead qualification to prioritize high-quality prospects

Popular Use Cases

• Visualizing the sales process and customer journey
• Identifying trends and patterns in customer interactions
• Generating custom sales reports and dashboards

Pros

• Seamless integration with Google Workspace apps
• Easy to learn and use for small teams
• Helps consolidate customer data in one place

Cons

• May have limited scalability for larger enterprises
• Pricing can add up for teams needing more features
• Offline capabilities are limited

Pricing

• Starter plan: $23/user/month billed annually
• Professional plan: $59/user/month billed annually
• Business plan: $99/user/month billed annually
• 14 day free trial available

Reviews

G2 users give Copper an average rating of 4.5 out of 5 stars. Many praise its ease of use and Google integrations, while some note minor UX issues.

On Capterra, Copper has an overall rating of 4.0. Reviewers highlight the time savings and helpful automation, though a few mention a learning curve.

Discussions on Reddit suggest Copper works well for small businesses needing a basic CRM with email sequencing and lead scoring. However, some feel the pricing and feature set may not fit all use cases compared to alternatives.

6. Pipedrive

Pipedrive is a top-rated sales CRM and pipeline management tool designed to help small businesses organize and streamline their sales processes. With features like contact and deal management, sales forecasting, and customizable pipelines, Pipedrive enables sales teams to focus on closing deals and driving revenue growth.

Key Features

Pipedrive's key features are closely aligned with the needs of small business sales teams:

• Visual pipeline management to track deals through each stage
• Customizable deal and contact fields to match your unique sales process
• Email sync and tracking to communicate with leads directly from Pipedrive
• Mobile app for iOS and Android to access data and update deals on the go

Popular Use Cases

• Moving leads through a customized sales pipeline from initial contact to closed deal
• Automating follow-up activities and reminders to keep deals progressing
• Generating sales forecasts and reports to track individual and team performance

Pros

• Intuitive, user-friendly interface is easy for small teams to adopt
• Extensive marketplace of 3rd party app integrations to connect sales tools
• Affordable pricing plans for small businesses starting at $14 per user monthly

Cons

• Reporting features may be too basic for larger, more complex sales organizations
• Limited customization options compared to enterprise-level CRM platforms  
• Caps on data storage at lower tier plans could be restrictive as contact database grows

Pricing

• Essential plan: $14 per user/month billed annually, or $15 month-to-month
• Advanced plan: $24 per user/month billed annually, or $29 month-to-month
• Professional plan: $49 per user/month billed annually, or $59 month-to-month
• Free 14-day trial available for all plans, no credit card required  

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 1,898 reviews. Users praise its ease of use, customization options, and helpful workflow automations. Some reviewers note occasional data sync issues and a desire for more robust reporting.

G2 users give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the visual deal pipeline, email integration, and mobile app. A few less satisfied reviewers mention the learning curve and wish for more granular access controls.

In threads on Reddit's r/sales community, Pipedrive is frequently recommended as an affordable, user-friendly CRM for small business sales teams. Comments note its simple deal tracking, email sync, and ability to centralize customer data as key benefits.

7. Nutshell

Nutshell is an all-in-one CRM and email marketing platform designed specifically for B2B organizations. It stands out as a top sales tool for small businesses due to its robust analytics features, seamless email marketing integration, and user-friendly interface. Nutshell's analytics tools enable sales teams to track performance metrics, generate insightful reports, and make data-driven decisions to optimize their sales process.

Key Features

Nutshell's key features cater to the needs of small businesses looking to streamline their sales process:

• Automated lead assignment and advancement
• Customizable reports to track sales performance
• Seamless integration with common business apps
• Email marketing campaigns directly within the CRM

Popular Use Cases

• Tracking quote requests from multiple channels and team members
• Generating performance reports to identify areas for improvement
• Automating email sequences to nurture leads and increase reply rates

Pros

• User-friendly interface and easy to set up
• Robust email marketing features integrated with the CRM
• Affordable pricing plans for small businesses

Cons

• Limited customization options for certain fields and layouts
• Steep learning curve due to the wide range of features
• Occasional performance issues with the browser extension

Pricing

• Starter: $16 per user/month
• Pro: $42 per user/month
• Pro+: $52 per user/month
• 14-day free trial available

Reviews

On Capterra, Nutshell has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its automation capabilities, user-friendly interface, and helpful customer support. Some reviewers note minor UX issues and a learning curve due to the feature-rich platform.

G2 reviewers give Nutshell an average rating of 4.3 out of 5 stars. Many users highlight the platform's ease of use, time-saving benefits, and seamless integrations. A few reviewers mention the need for more customization options and occasional performance hiccups.

8. Insightly

Insightly is an analytical CRM platform that integrates natively with Gmail and Google Workspaces, making it a great fit for small businesses already using these tools. Its ability to automatically capture lead and customer data, coupled with customizable reporting, allows small businesses to gain valuable insights without complex setup or administration.

Key Features

The key features of Insightly focus on streamlining sales analytics for small businesses:

• Lead qualification to prioritize high-potential prospects
• Task management to organize sales activities
• Marketing automation to nurture leads efficiently
• Customizable reports tailored to specific needs

Popular Use Cases

• Qualifying and prioritizing leads to focus sales efforts
• Automating lead nurturing and follow-up communications
• Generating custom sales reports for performance insights

Pros

• Seamless integration with Gmail and Google Workspaces
• User-friendly interface for easy adoption
• Customizable reporting for business-specific insights

Cons

• Limited advanced analytics compared to specialized platforms
• Customization options may be overwhelming for some users
• Pricing can add up for larger teams needing premium features

Reviews

On G2, Insightly has an average rating of 4.2 out of 5 stars from 897 reviews. Many users praise its automation capabilities and ease of use for streamlining sales processes.

Capterra reviewers give Insightly an overall rating of 4.0, noting its value for small businesses to manage customer relationships efficiently. Some mention a learning curve for maximizing its customization potential.

Reddit and TrustRadius feedback indicates Insightly works well for businesses wanting a straightforward CRM to centralize sales data without excess complexity. Users appreciate features like email integration and customizable pipelines for tailoring it to their sales workflow.

Pricing

• Plus: $29 per user/month
• Professional: $49 per user/month
• Enterprise: $99 per user/month
• All prices in USD, billed annually
• Free 14-day trial available

9. Nimble CRM

Nimble CRM is an excellent sales analytics tool for small businesses that unifies contacts from various sources into a single comprehensive database. It enables businesses to track and manage customer relationships effectively while providing valuable insights through predictive analysis, sales forecasting, and opportunity management features.

Key Features

Nimble CRM offers several key features that make it well-suited for sales analytics in small businesses:

• Predictive analysis to forecast future sales trends and performance
• Sales forecasting tools that use historical data to predict revenue
• Opportunity management features to track and manage potential deals
• Interaction tracking to monitor and record customer communications

Popular Use Cases

• Qualifying leads and prioritizing high-value opportunities
• Analyzing sales pipeline performance and identifying bottlenecks
• Forecasting revenue and setting realistic sales targets

Pros

• Unifies contact data from multiple sources into a single database
• Provides actionable insights for sales optimization
• Integrates with popular business tools like Microsoft 365 and Google Workspace

Cons

• Limited customization options for advanced users
• Higher pricing compared to some alternatives

Pricing

• Starts at $29.90 per user/month billed monthly (about $24.90/month if billed annually)
• Includes 25,000 contact records and 2GB storage per user
• 14-day free trial available

Reviews

On G2, users praise Nimble CRM's ability to integrate with social media and boost sales. It has an average rating of 4.5 out of 5 stars.

Capterra reviewers give Nimble CRM an overall rating of 4.0, highlighting its ease of use and helpful automation features. Some noted the learning curve and pricing as potential drawbacks.

Feedback on Reddit suggests Nimble CRM is an effective tool for solo entrepreneurs and sales teams. Users appreciate the contact enrichment and follow-up reminders. The consensus is it provides good value for managing relationships, with some noting the pricing is on the higher end.

10. Freshworks

Freshworks is a comprehensive AI-powered sales CRM software that enables small businesses to efficiently manage their sales processes and close deals faster. With features like AI-driven insights, automated tasks, and customizable workflows, Freshworks is an excellent choice for growing businesses looking to streamline their sales operations.

Key Features

Freshworks offers several key features that make it a valuable tool for small businesses:

• AI-powered deal recommendations to avoid bottlenecks
• Automation of repetitive tasks like sending emails and setting reminders
• Customizable sales pipelines and workflows

Popular Use Cases

• Managing and tracking sales leads and deals
• Automating follow-up tasks and customer communication
• Generating AI-driven insights to optimize sales processes

Pros

• Intuitive and user-friendly interface
• Robust automation capabilities
• Seamless integration with other tools

Cons

• Limited customization options for certain features
• Occasional bugs and glitches reported by some users

Reviews

On Capterra, Freshworks has an overall rating of 4.0 out of 5, with users praising its ease of use, helpful automation features, and time-saving benefits. Some reviewers noted minor UX issues and a learning curve.

G2 reviewers give Freshworks a 4.5 out of 5 stars, highlighting its intuitive interface, flexibility, and excellent customer support. A few users mentioned occasional bugs and limited customization options.

Reddit users generally have positive opinions about Freshworks, appreciating its comprehensive feature set and suitability for small businesses. However, some users have reported issues with customer support and occasional glitches.

Pricing

• Growth plan starts at $15/user/month billed annually
• Pro plan starts at $39/user/month billed annually
• Enterprise plan starts at $59/user/month billed annually
• Free 21-day trial available for all plans

11. Drift

Drift is a popular AI-powered sales tool that helps businesses engage website visitors and drive more conversations. By using intelligent chatbots and real-time messaging, Drift enables sales teams to connect with prospects at the right time, qualify leads, and book meetings faster.

Key Features

Drift offers several key features that make it an effective tool for sales teams:

• Automated chatbots that interact with visitors 24/7, answering questions and gathering lead info
• Live chat for real-time conversations between sales reps and high-value prospects
• AI-powered intent analysis to understand visitor needs and route them to the right rep
• Automatic lead qualification based on custom criteria to surface the best opportunities

Popular Use Cases

• Engaging website visitors proactively to start sales conversations
• Qualifying inbound leads in real-time to identify sales-ready prospects
• Booking meetings directly from chat conversations

Pros

• Increases lead capture and engagement with 24/7 chatbot availability
• Speeds up lead response times to connect with prospects when interest is high
• Improves sales productivity by automating repetitive tasks like qualification and scheduling

Cons

• Higher price point compared to some alternatives, with plans starting at $2,500/month
• Can require significant setup and training to optimize playbooks and routing
• May not be as effective for complex B2B sales cycles requiring in-depth conversations

Pricing

• Premium plan starts at $2,500/month billed annually
• Includes live chat, custom bots, lead intel, real-time notifications and more
• Advanced and Enterprise plans available for greater customization and scale
• No free trial period offered

Reviews

On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Many users praise its effectiveness at engaging prospects and generating pipeline. One reviewer noted "Drift's ability to mimic human behavior borders on scary good."

Capterra reviewers give Drift an overall rating of 4.5, highlighting the time savings and lead gen benefits. A common theme is that Drift modernizes the B2B website experience. Some cons mentioned are the learning curve and wish for more customization options.

Across Reddit, users discuss Drift's value for real-time prospect interactions. Some felt it generated too many unqualified leads, while others had success after optimizing messaging. Overall the sentiment is positive for companies with the bandwidth to manage chat conversations.

12. Saleshandy

Saleshandy is a powerful sales automation tool designed specifically for small businesses. It offers a comprehensive suite of features to streamline and automate various aspects of the sales process, making it an ideal choice for businesses looking to boost their sales efficiency and productivity.

Key Features

Saleshandy offers several key features that make it stand out as a top sales tool for small businesses:

• Personalized email campaigns with advanced personalization options
• Automated follow-up sequences to nurture leads effectively
• Real-time email tracking and analytics for performance insights
• Email deliverability optimization to ensure high inbox placement rates

Popular Use Cases

• Automating personalized cold email outreach campaigns
• Nurturing leads with timely and relevant follow-up messages
• Tracking email opens, clicks, and replies for actionable insights

Pros

• User-friendly interface and intuitive campaign setup process
• Robust email personalization and customization options
• Advanced email deliverability features to maximize inbox placement

Cons

• Limited integration options with third-party tools
• Lacks some advanced reporting and analytics capabilities

Reviews

Saleshandy has received positive reviews from users on various platforms. On Capterra, it has an overall rating of 4.5 out of 5 based on 100+ reviews. Users praise its ease of use, personalization features, and email deliverability optimization.

On G2, Saleshandy has an average rating of 4.6 out of 5 from 500+ reviews. Customers appreciate its effective cold email automation, intuitive interface, and helpful customer support.

Reddit users have also shared positive experiences with Saleshandy, highlighting its ability to streamline outbound sales processes and improve lead generation efforts for small businesses.

Pricing

• Cold Emailing plans start at $25 per month for the Outreach Starter plan
• B2B Lead Finder (Email Only) plans range from $39 to $249 per month
• B2B Lead Finder (Email + Phone Number) plans range from $66 to $509 per month
• 7-day free trial available for all plans

13. Calendly

Calendly is a popular meeting scheduling tool that simplifies the process of booking sales meetings. It allows sales reps to easily schedule appointments with prospects by providing a customizable scheduling link, eliminating the back-and-forth emails typically involved in scheduling.

Key Features

Calendly offers several key features that make it an essential tool for scheduling sales meetings:

• Customizable scheduling links to share with prospects
• Supports various meeting types (one-on-one, group, team)
• Integrates with calendar systems to prevent double-booking
• Automated reminders to reduce no-shows

Popular Use Cases

• Streamlining meeting scheduling for sales reps and prospects
• Eliminating manual back-and-forth to find mutually convenient times
• Ensuring sales reps are always available for high-value meetings

Pros

• Easy to set up and use for both sales reps and prospects
• Significantly reduces time spent scheduling meetings
• Integrates with key tools like calendar, video conferencing, CRM

Cons

• Free version has limited features compared to paid plans
• UI can be overwhelming for new users with many options/settings
• Automated emails could be more concise and clear

Pricing

• Free plan for basic scheduling needs
• Paid plans from $10/user/month (Standard) to $16/user/month (Teams)
• Enterprise plan with advanced features starts at $15k/year
• 14-day free trial for paid plans

Reviews

On Capterra, Calendly has an overall rating of 4.0 out of 5. Users praise its ease of use, time-saving automation, and seamless integration with their workflows. Some note minor UX issues and a learning curve for advanced features.

G2 reviewers give Calendly 4.7 out of 5 stars. Positive reviews highlight the improved communication and efficiency for scheduling. Suggestions include more customization for automated emails and smoother flows for linked events.

Across Reddit, users find Calendly extremely helpful for streamlining scheduling and eliminating tedious back-and-forth. Most recommend it enthusiastically, with caveats around clarifying available times upfront. The consensus is it provides a professional and efficient scheduling experience.

14. Kaspr

Kaspr is an all-in-one LinkedIn prospecting tool designed for individual contributors, SDRs, and recruiters looking to automate parts of their sales outreach on the platform. Its Chrome extension retrieves contact info from LinkedIn, Sales Navigator, and Recruiter Lite, making it a top choice for sales teams primarily prospecting on LinkedIn.

Key Features

These LinkedIn-focused features make Kaspr a strong choice for small businesses:

• LinkedIn automation workflows to streamline outreach
• Extract prospect data from various LinkedIn sources like lists, groups, and events
• Team collaboration and lead management to work efficiently
• GDPR and CCPA aligned for data privacy and compliance

Popular Use Cases

• Automating repetitive LinkedIn outreach tasks to save time
• Enriching leads by uploading LinkedIn profile URLs to get contact data
• Managing leads with lists, tasks, notes, and workflows in one platform

Pros

• Focuses on LinkedIn automation to increase efficiency
• Offers a free plan to get started
• Easy to set up and use without lengthy onboarding

Cons

• Lacks a dedicated platform to build prospect lists
• Has limitations retrieving data for smaller companies and job changes
• LinkedIn may flag user activity as suspicious after activating the plugin

Reviews

On G2, a user praises Kaspr's "nice LinkedIn extension" and "accurate data," rating the tool's user-friendliness, LinkedIn integration, and data accuracy. However, they note limitations in retrieving data for smaller companies and recent job changes.

Another G2 reviewer is "satisfied" with Kaspr, finding the data accurate and the tools convenient. They mention Kaspr is helping increase their sales conversions and visibility at work.

Reddit users recommend Kaspr as one of the tools to consider for LinkedIn lead generation, alongside others like Lusha and Phantombuster.

Pricing

• Offers a free plan to get started
• Paid plans start at $49 per user/month
• Custom plans available for larger teams and enterprises

15. Lusha

Lusha is a powerful sales intelligence platform that helps businesses find and connect with the right decision-makers using accurate B2B contact and company data. With Lusha, sales teams can access direct phone numbers, verified email addresses, and other crucial information to fuel their outreach strategies and close more deals.

Key Features

Lusha offers several standout features that make it an excellent choice for small businesses looking to level up their sales prospecting:

• Bulk enrichment to quickly reveal direct contact details for up to 25 leads at once
• Advanced search filters like job title, company size, and technology used to laser-target ideal prospects
• Seamless integration with popular CRMs and sales tools to streamline workflows
• Intuitive browser extension to access prospect data directly from LinkedIn and company websites

Popular Use Cases

• Building highly targeted prospect lists based on specific criteria
• Enriching existing databases with fresh, accurate contact information
• Identifying key decision-makers within target accounts

Pros

• High data accuracy powered by crowdsourcing and AI
• Compliant with GDPR, CCPA, and other privacy regulations
• User-friendly interface and easy integration with existing tools

Cons

• Some users report occasional issues with outdated contact information
• Higher price point compared to some competitors
• Free plan has limited features and contact credits

Pricing

• Free plan: $0/month for 1 user, 5 phone credits, 50 email credits
• Pro plan: $49/user/month for 40 phone credits, unlimited emails
• Premium plan: $79/user/month for 80 phone credits, unlimited emails
• 14-day free trial available for paid plans

Reviews

On G2, Lusha has an average rating of 4.3 out of 5 stars based on over 1,400 reviews. Many users praise its data accuracy, time-saving benefits, and seamless CRM integration.

Capterra reviewers give Lusha an overall score of 4.0, highlighting the platform's ease of use and ability to quickly find decision-maker contact information. However, some mention the high cost and occasional outdated data as drawbacks.

Sentiment on Reddit is mixed, with some users expressing frustration about receiving unsolicited sales calls and emails sourced from Lusha. The consensus seems to be that while Lusha is an effective prospecting tool, individuals should be able to easily opt out of the database.

16. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM that helps small businesses streamline their customer interactions across the entire lifecycle. Its robust feature set, affordable pricing, and positive user reviews make it an excellent choice for small teams looking to automate and scale their sales efforts.

Key Features

• 360-degree contact management for a unified customer view
• Visual deal pipeline for tracking sales opportunities
• Marketing automation with email sequences and web forms
• Helpdesk with ticket management and canned responses

These features enable you to attract web visitors, capture leads, nurture them through the sales process, and provide excellent support to retain customers for the long term.

Popular Use Cases

• Automating lead capture and follow-up communications
• Managing sales pipeline and forecasting revenue
• Providing prompt, personalized customer support

Pros

• Affordable all-in-one platform with free CRM
• Easy to set up and use without much customization
• Good customer support with live chat option

Cons

• Reporting features are basic compared to alternatives
• Limited native integrations with third-party tools
• Can be overwhelming due to the breadth of features

Pricing

• Free plan for up to 250 contacts
• Paid plans start at $14.99/user/month billed annually
• 20% discount on annual billing cycle

Reviews

On Capterra, EngageBay has an overall rating of 4.0 from 15 reviews. Users praise its value for money, ease of use, and helpful automation. Some note minor UX issues and a learning curve.

G2 reviewers give EngageBay 4.6 out of 5 stars. They highlight benefits like keeping all customer data in one place, time savings from automation, and responsive support. A few mention the lack of email threading as a downside.

EngageBay is frequently recommended on Reddit as a more affordable alternative to HubSpot with a robust feature set. Users appreciate the simple pricing structure and ability to scale usage as their business grows.

17. Zendesk

Zendesk is a comprehensive customer service solution that helps businesses of all sizes deliver exceptional support experiences. While primarily known for its customer service capabilities, Zendesk also offers powerful tools for sales teams, making it a valuable addition to this list of top sales tools for small businesses.

Key Features

Zendesk's sales features focus on enabling teams to build stronger customer relationships and close more deals:

• Lead and deal management to track and nurture prospects
• Email integration and automation for personalized outreach
• Call tracking and recording to optimize sales conversations
• Customizable reports and dashboards for performance insights

Popular Use Cases

• Managing leads and deals through the sales pipeline
• Automating personalized email sequences to prospects
• Analyzing sales performance data to identify areas for improvement

Pros

• Robust set of features for managing the full sales cycle
• Seamless integration with Zendesk's customer service tools
• User-friendly interface and customization options

Cons

• Pricing can be steep for smaller teams on a tight budget
• Some advanced features have a learning curve
• Occasional lags in customer support responsiveness

Pricing

• Sell Team: $19/user/month
• Sell Professional: $49/user/month
• Sell Enterprise: $99/user/month
• Free trial available

Reviews

On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise its lead and deal management capabilities, automation features, and seamless integration with Zendesk's customer service platform.

Capterra reviewers echo similar sentiments, with Zendesk Sell earning an overall rating of 4.4. Customers appreciate the tool's ease of use and ability to streamline sales processes. Some note that the pricing can be a bit high and customer support isn't always the most responsive.

Across Reddit, users find Zendesk Sell to be a solid choice for sales teams, particularly those already using Zendesk for customer service. However, many suggest that Zendesk's strengths lie more in support than sales, and that dedicated CRM platforms may be a better fit for sales-focused businesses.

18. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps small businesses prospect, engage, and drive more revenue. With a robust B2B database of over 275M contacts and 73M companies, Apollo.io provides accurate data for sales teams to discover and connect with potential customers.

Key Features

Apollo.io offers several features that make it an excellent choice for small businesses looking to scale their sales efforts:

• Easily explore and search a vast B2B database for the right leads and companies
• Leverage AI-powered recommendations and analytics to prioritize outreach and close deals faster
• Automate personalized outbound sequences across email, calls, and social touchpoints
• Enrich and cleanse CRM data to ensure data accuracy and consistency

Popular Use Cases

• Prospecting and lead generation to fill the sales pipeline with quality opportunities
• Automating outbound sales engagement to increase connection and reply rates
• Enriching and managing CRM data for a single source of truth

Pros

• Combines data and engagement capabilities in one platform
• More affordable than alternatives like ZoomInfo
• Integrates with popular CRMs and sales tools

Cons

• Some users report data accuracy issues compared to other providers
• LinkedIn automation features have room for improvement
• Onboarding and setup can take some time

Pricing

• Starts at $49/user/month for the Basic plan (billed annually)
• Professional plan is $79/user/month (billed annually)
• Organization plan starts at $99/user/month for a minimum of 5 users (billed annually)
• Free plan available with limited credits

Reviews

On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Many users praise its lead generation and sales engagement capabilities.

Capterra reviewers give Apollo.io an overall rating of 4.0, with many citing the benefits of its vast database and outbound automation features. Some noted minor data quality issues.

Discussions on Reddit indicate Apollo.io provides good value for the price compared to alternatives. Users appreciate the all-in-one platform, though some encountered a percentage of bounced emails. The general consensus is it's an effective tool with some room for improvement in data accuracy.

19. Magical

Magical is a productivity app that speeds up repetitive tasks as you work, without requiring any APIs or integrations. With just a browser extension and a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows.

Magical is designed for non-technical users, offering no-build task automations that work across any app. Use Magical to quickly personalize and expand messages as you type, move data from app to app to keep databases up to date, or move data into spreadsheets instantly. You can even use AI to write new messages for you using quick replies or custom prompts, wherever you work.

Key Features

Magical goes beyond the top 5,000 apps, connecting popular apps and even internal and homegrown sites. It learns from how you work and suggests automations, or you can simply describe what you want automated and Magical will build it for you, putting the power of automation in the hands of those doing the work.

• Automate mundane tasks like messaging, data entry, sourcing, and prospecting workflows
• Personalize and expand messages as you type
• Move data between apps and spreadsheets instantly
• Use AI to write messages for you

Popular Use Cases

• Personalizing outreach messages at scale
• Keeping databases and spreadsheets up to date by moving data between apps
• Generating quick replies and new messages with AI

Pros

• Works across any app, even internal tools and homegrown sites
• Learns from your work and suggests automations
• Allows you to describe what you want automated in plain English

Cons

• Browser extension only works with Chrome
• Automatically opening LinkedIn profiles can be disruptive to workflow
• Free trial is not long enough to fully evaluate benefits

Pricing

• Core plan is $6.50 per month (about $78 USD annually)
• Larger team and agency plans available
• Free trial available

Reviews

On G2, Magical has an average rating of 4.8 out of 5 stars. Users praise its ability to save time by automating repetitive tasks like prospecting on LinkedIn.

On Capterra, reviewers give Magical an overall rating of 4.0, highlighting the automation of drip campaigns and follow-ups as a major time saver. Some noted the browser can freeze up due to high processing usage.

Reddit users find Magical helpful for scraping lead lists from LinkedIn Sales Navigator to Google Sheets. The general consensus is that it provides good value for growing a LinkedIn presence when used responsibly, although there is a learning curve to set up.

Conclusions

Choosing the best sales tools for your small business depends on your specific needs, budget, and the size of your sales team. Key factors to consider include ease of use, automation capabilities, integration with existing tools, and scalability as your business grows.

Based on our review of the top sales tools, the three most popular options for small businesses are Bardeen, HubSpot, and Zoho. Bardeen stands out for its AI-powered automation, ability to control any browser tab, and seamless integration with over 100 apps. Installing Bardeen's Chrome extension is a quick and easy way to start automating your sales workflows and saving time on repetitive tasks.

HubSpot and Zoho are also excellent choices, offering comprehensive CRM platforms with robust features for marketing, sales, and customer service. However, they may require more setup and have a steeper learning curve compared to Bardeen.

To get started with automating your sales process, we recommend downloading Bardeen's Chrome extension for free and exploring its AI-powered automation capabilities. You can also sign up for a 14-day free trial of Bardeen's premium features to see how it can help you save time and grow your business.

By implementing the right sales tools and automating repetitive tasks, you can focus on what matters most - building relationships with your customers and closing more deals.