11 Best Sales Email Automation Tools for 2024

Looking for the best sales email automation tools to streamline your outreach and close more deals? We've got you covered with our curated list of the top 11 solutions on the market. Each tool has been carefully evaluated based on its key features, pros, cons, popular use cases, pricing, and customer reviews from trusted sources like G2 and Capterra.

Whether you're a small business owner, a busy sales rep, or a revenue leader looking to optimize your team's performance, this comprehensive guide will help you find the perfect fit for your needs. From all-in-one CRM and marketing automation platforms to specialized tools for lead generation, personalization, and more, we've included a diverse range of options to suit every budget and sales process. Automate your sales prospecting to save time and focus on closing deals.

To make your decision easier, we've also included real-world insights from Reddit users who have hands-on experience with these tools. Get ready to dive in and discover the best AI sales automation software to take your sales game to the next level!

1. Bardeen

Bardeen is a powerful browser extension that automates repetitive tasks, making it a standout tool in the sales email automation category. With its ability to control any browser tab and always stay on in the cloud, Bardeen is ideal for speeding up workflows and saving time on time-consuming activities.

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Key Features

• Scrape data from LinkedIn and virtually any website or social platform
• Automate email outreach and follow-ups with personalized messages
• Integrate with 100+ apps for seamless workflows
• Use AI agents and prompts to enhance scraped data

Popular Use Cases

• Generating leads through web scraping and data enrichment
• Automating personalized email campaigns for outreach and follow-up
• Streamlining complex recruiting processes involving data manipulation and candidate management

Pros

• Highly intuitive, no-code automation platform
• Runs 24/7 in the background, mimicking human behavior
• Extensive integration options with popular apps

Cons

• Some additional app integrations could expand functionality further
• Complex automations may require time to set up and troubleshoot

Reviews

On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews. Users praise its ability to save time on manual tasks and its ease of use.

Capterra reviewers give Bardeen an overall rating of 4.5, with high marks for ease of use (4.8), customer service (5.0), and value for money (5.0). They appreciate its web scraping capabilities and practical automations.

Discussions on Reddit indicate users find Bardeen valuable for automating LinkedIn data scraping and sending that data to apps like Notion. They also leverage it for generating leads and streamlining their sales process. While highly regarded, some note the learning curve in maximizing its potential.

Pricing

• Free plan for individuals with unlimited non-premium usage
• Professional plan at $10/month with 500 credits for premium features
• Business plan at $15/user/month for teams under 100 people
• Enterprise plan with custom pricing for larger teams

Ready to revolutionize your sales email automation? Download Bardeen's Chrome extension and start your 14-day free trial of premium features today. Sign up for free to experience the power of AI-driven automation firsthand!

2. HubSpot

HubSpot is an all-in-one CRM platform that provides a suite of powerful tools for marketing, sales, customer service, and content management. It stands out among sales email automation tools for its seamless integration of marketing and sales functions, creating a cohesive customer experience.

Key Features

• AI-powered lead generation and marketing automation
• Bi-directional sync with Salesforce for seamless data sharing
• Omni-channel marketing automation across email, social, web, and more

Popular Use Cases

• Nurturing leads with personalized, automated email campaigns
• Aligning marketing and sales efforts for improved conversion rates
• Gaining a 360-degree view of the customer journey

Pros

• Intuitive interface that is easy for teams to adopt
• Robust customization options to fit unique business processes
• Extensive resources and support for onboarding and training

Cons

• Can become expensive as contact database and features scale
• Reporting dashboards have a learning curve for beginners
• Setup and integration require time and technical expertise

Reviews

G2 users give HubSpot Marketing Hub an average rating of 4.4 out of 5 stars. They praise its comprehensive feature set, user-friendliness, and ability to unify marketing efforts. Some note the platform can be pricey for small businesses.

On Capterra, reviewers appreciate HubSpot's automation capabilities, Salesforce integration, and consultation from the customer success team. A few mention the pricing model based on contacts can become cumbersome. HubSpot earns an overall rating of 4.6.

Pricing

• Starter: Starts at £42/month (about $50 USD)
• Professional: Starts at £702/month (about $840 USD), includes 2,000 marketing contacts
• Enterprise: Custom pricing
• Free tools available with limited features

3. Pipedrive

Pipedrive is a sales-focused CRM that helps teams manage leads, track sales activities, and close more deals. Its AI-powered features make it a strong contender among the best sales email automation tools. Pipedrive's AI sales assistant analyzes past sales performance, provides recommendations, and suggests ways to improve sales and boost revenue.

Key Features

• AI-powered sales assistant provides insights and suggestions based on sales activities
• Customizable pipelines to match your sales process
• Centralized sales data and contact history
• Integrates with 400+ third-party apps

Popular Use Cases

• Automating follow-ups and ensuring timely responses to leads
• Tracking sales achievements and assessing team performance
• Forecasting revenue and optimizing sales strategies

Pros

• Intuitive interface and easy to set up
• Extensive customization options with custom fields
• Robust mobile apps for iOS and Android

Cons

• No free forever plan available
• Phone support limited to higher-tier plans
• Initial learning curve for advanced features

Reviews

On G2, Pipedrive has an average rating of 4.3 out of 5 stars from 1,898 reviews. Users praise its automation capabilities, customization options, and integrations.

Capterra reviewers give Pipedrive an overall rating of 4.0, noting its ease of use, helpful customer support, and time-saving benefits. A few mention occasional data syncing issues.

Reddit sentiment is generally positive, with users finding Pipedrive effective for managing sales pipelines and appreciating features like the visual deal tracking. Some wish for more granular reporting.

Pricing

• Essential: $12.50/user/month billed annually (~$14 USD)
• Advanced: $24.90/user/month billed annually (~$29 USD)
• Professional: $49.90/user/month billed annually (~$59 USD)
• Enterprise: Custom pricing
• 14-day free trial

4. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM that helps B2B companies streamline their inbound efforts. It enables businesses to attract web visitors, capture leads, nurture them into customers, and provide superior support using a unified platform.

Key Features

• 360-degree customer view across marketing, sales, and support
• Email marketing, web forms, and landing pages
• Deals, appointment scheduling, and sales automation
• Helpdesk, live chat, and service automation

Popular Use Cases

• Capturing leads and nurturing them with email marketing
• Managing deals and automating sales activities
• Providing customer support via helpdesk and live chat

Pros

• Unified platform for marketing, sales, and support
• Intuitive and easy to set up and use
• Responsive customer support

Cons

• Advanced features can be overwhelming initially
• Limited direct integrations

Pricing

• Free plan for up to 250 contacts
• Paid plans start at $14.99/user/month
• 20% discount for annual billing

Reviews

On Capterra, users praise EngageBay's ease of use, responsive support, and value for money. It has an overall rating of 4.0, with high scores for ease of use (4.1), customer service (4.1), and features (4.1).

G2 reviewers appreciate EngageBay's user-friendliness and robust feature set for the price. They give it 4.6 out of 5 stars. Customers find it an affordable alternative to HubSpot with essential features for small businesses.

On Reddit, users recommend EngageBay as a budget-friendly, all-in-one solution for startups. They like having all customer data in one place and find it offers the core features of HubSpot at a fraction of the cost.

5. GetResponse

GetResponse is a comprehensive email marketing and automation platform that offers a range of features to help businesses streamline their sales and marketing efforts. With its user-friendly interface and robust automation capabilities, GetResponse has become a popular choice for businesses looking to improve their email marketing campaigns and drive conversions.

Key Features

• AI-powered email creator for optimized subject lines and content
• Automated email workflows based on user behavior and preferences
• Comprehensive reporting and analytics to track campaign performance
• Seamless integration with popular ecommerce platforms

Popular Use Cases

• Creating personalized email campaigns to nurture leads and drive sales
• Automating abandoned cart recovery emails to reduce lost revenue
• Segmenting email lists for targeted promotions and offers

Pros

• Intuitive drag-and-drop email builder for creating professional campaigns
• Advanced segmentation options for delivering highly targeted content
• Extensive template library for quick and easy email creation

Cons

• Some users report issues with affiliate commissions not being paid
• Higher-tier plans can be expensive for smaller businesses
• Lack of 24/7 live chat support

Reviews

On Capterra, GetResponse has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its ease of use, helpful customer service, and robust feature set. However, some reviewers mention issues with the email editor and occasional glitches.

G2 users give GetResponse an average rating of 4.3 out of 5 stars. Positive reviews highlight the platform's user-friendly interface, continuous improvement of features, and reliable deliverability. Some users wish for additional services like calendar booking and simplified sales pipelines.

On Reddit, sentiment towards GetResponse is generally positive, with users appreciating its automation capabilities and overall value. However, some users report negative experiences with affiliate commissions and customer support.

Pricing

• Plans start at $19/month for up to 1,000 contacts
• 12-month plans offer a 20% discount, while 24-month plans provide a 30% discount
• 30-day free trial available (no credit card required)
• Custom enterprise pricing available for advanced features and high-volume sending

6. LeadSquared

LeadSquared is a cutting-edge CRM that helps businesses drive sales efficiency at scale. It offers a comprehensive suite of features for lead management, sales tracking, marketing and workflow automation, and more. LeadSquared's customizability and mobile CRM make it a great fit for inside sales and field sales teams alike.

Key Features

LeadSquared offers several key features that make it stand out:

• Automated lead capture and distribution
• Visual sales workflow builder
• Omnichannel communication tools
• Detailed sales analytics and reporting

Popular Use Cases

• Inside sales teams use LeadSquared to automate lead management and follow-ups
• Field sales reps rely on the mobile CRM for managing their daily activities
• Sales managers leverage the reporting features for complete visibility into team performance

Pros

• Ensures zero lead leakage with automated capture and routing
• Boosts sales productivity with automated workflows and notifications
• Provides a 360-degree view of sales pipeline and team performance

Cons

• UI can feel monotonous with limited customization options
• Automation features may cause minor system lag if overused
• Implementation and onboarding can be lengthy

Pricing

• Starts at $400/month for 10,000 contacts (billed annually)
• $1200/month for 50,000 contacts
• $2500/month for 200,000 contacts
• 14-day free trial available

Reviews

On Capterra, LeadSquared has an overall rating of 4.0 out of 5. Users praise its depth of features for lead management and appreciate the support during onboarding. However, some noted it took time to learn the platform.

G2 reviewers give LeadSquared 4.4 out of 5 stars, highlighting its lead management, marketing automation, and customer support. A few mentioned the UI could be improved.

Discussions on Reddit suggest LeadSquared is a solid CRM option, especially for real estate businesses. While most users had positive experiences, some cautioned it can be expensive and slow.

7. Reply Data

If you're looking to scale and speed up your prospecting process, consider using a good-old B2B database – such as Reply Data. A valuable extra for Reply's core sales engagement platform, it provides a huge database of over 140 million valid, up-to-date prospect contacts. You can use it to build highly targeted lists for outreach, filtering out the most relevant prospects based on 10+ filters, including company size, industry, location, title, department, etc.

Key Features

• Build laser-focused prospect lists with 10+ filters
• Instantly engage prospects with multichannel sequences
• Sync contacts to your CRM and enrich them with actionable data

Popular Use Cases

• Building targeted prospect lists for outreach at scale
• Enriching existing contacts with up to 24 custom properties
• Automating LinkedIn and email outreach with Reply sequences

Pros

• Huge database of 140M+ verified contacts
• Native integration with Reply sequences for instant outreach
• Constant database updates to keep data clean and accurate

Cons

• Limited free plan with only basic search filters
• Prospect details only available for Reply users

Pricing

• Free plan available with limited search capabilities
• Paid plans start at $49/month for 1000 credits
• $99/month for 2500 credits
• Custom plans available for high-volume users

Reviews

While there aren't many public reviews of Reply Data itself, the core Reply platform has an average rating of 4.7 out of 5 stars on G2 based on 300+ reviews. Users praise its multichannel sequences, reporting, and ease of use.

On Capterra, Reply has an overall rating of 4.6 out of 5. Reviewers highlight the benefits of the LinkedIn integration and automation features for streamlining sales outreach.

8. Keap

Keap is an all-in-one CRM and sales automation platform designed to help small businesses grow revenue, save time, and deliver great service. With Keap's powerful yet easy-to-use tools, you can capture and centralize all your customer data, automate sales processes and follow-up, and trigger targeted campaigns based on customer actions.

Key Features

Some of Keap's top features for sales automation include:

• Automated lead capture and follow-up sequences
• Visual sales pipeline management
• Templates for quotes, invoices and email
• Appointment scheduling and reminders

Popular Use Cases

• Capturing and nurturing new leads from web forms
• Managing deals through customized sales pipelines
• Automating personalized text reminders for appointments

Pros

• Robust automation for sales and marketing
• CRM with customizable contact records and tagging
• Intuitive drag-and-drop campaign builder

Cons

• Pricing can get expensive as contact list grows
• Reports of system overload impacting performance
• Lacks modern landing page and email design standards

Pricing

• Starts at $249/month for 2 users and 1500 contacts
• $329/month for 3 users and 2500 contacts
• $499/month for 5 users and 5000 contacts
• 14-day free trial, no credit card required

Reviews

On Capterra, Keap has an overall rating of 4.0. Users praise the all-in-one functionality and ability to automate sales and marketing. Some call out the steep learning curve and occasional performance issues.

G2 reviews show an average 4.2 out of 5 stars. Customers highlight Keap's customization options and time-saving automations. A few cite issues with disjointed features and incomplete UI updates.

Discussions on Reddit suggest Keap offers robust automation when set up properly, but may be overly complex and pricey for very small businesses. Reviews note strong campaign management and CRM tools, but some limitations with integrations.

9. Mailchimp

Mailchimp is a comprehensive email marketing platform trusted by businesses of all sizes. Its user-friendly interface, robust automation features, and multichannel marketing capabilities make it a popular choice for sales email automation.

Key Features

• Create and send personalized email campaigns
• Automate targeted messages based on customer behavior
• Design custom landing pages to capture leads
• Gain insights with advanced analytics and reporting

Popular Use Cases

• Nurturing leads with automated email sequences
• Sending targeted product recommendations based on purchase history
• Recovering abandoned carts with timely reminders

Pros

• Intuitive drag-and-drop email builder
• Extensive library of customizable templates
• A/B testing to optimize campaign performance

Cons

• Advanced features can be complex for beginners
• Limited phone support for lower-tier plans
• Pricing can be steep for small businesses with large contact lists

Pricing

• Free plan for up to 1,000 contacts
• Essentials plan starts at $13/month for 5,000 contacts
• Standard plan starts at $20/month for 6,000 contacts
• Premium plan starts at $350/month for 150,000 contacts

Reviews

On G2, Mailchimp has an average rating of 4.4 out of 5 stars from nearly 5,000 reviews. Users praise its ease of use, automation capabilities, and robust feature set.

Capterra reviewers give Mailchimp an overall rating of 4.5, with high marks for its comprehensive tools, integrations, and time-saving automation. Some note a learning curve for advanced features and occasional complexity.

10. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications. ActiveCampaign offers features such as email segmentation, lead scoring, predictive sending, and behavioral analytics.

Key Features

ActiveCampaign's key features include:

• Analytics and reporting
• AI content generation
• Access to more than 850 automation recipes
• Marketing, email, and SMS automation

Popular Use Cases

• Automating personalized email campaigns to nurture leads
• Scoring leads based on engagement and behavior
• Predicting which contacts are most likely to convert

Pros

• Combines email marketing, automation, and CRM in one platform
• Offers a wide range of integrations
• Provides advanced segmentation and personalization capabilities

Cons

• Initial learning curve for setting up complex automations
• Higher pricing compared to some competitors
• Limited phone support on lower-tier plans

Pricing

• Starts at $15/month for 500 contacts
• Lite plan starts at $29/month billed annually
• Plus plan starts at $49/month billed annually
• 14-day free trial available

Reviews

On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its automation capabilities and ease of use.

Capterra reviewers give ActiveCampaign an overall rating of 4.6 out of 5. They highlight the platform's robust features and excellent customer support, although some note a learning curve.

On Reddit, users appreciate ActiveCampaign's intuitive interface and ability to integrate with other tools. However, some criticize occasional bugs and slow support response times.

11. Salesforce

Salesforce is a leading CRM platform that leverages AI to empower sales teams with predictive analytics, opportunity insights, and next best action recommendations. Its AI-powered Einstein 1 solution combines data, application development, and CRM into a unified platform, enabling sales professionals to quickly create automations and select the optimal AI model for their needs.

Key Features

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI
• Lead and opportunity scoring
• Einstein activity capture

Popular Use Cases

• Prioritizing leads based on predictive lead scoring
• Optimizing sales strategies with AI-driven insights
• Automating tasks and selecting the best AI models

Pros

• Robust predictive analytics capabilities
• Personalized engagement features
• Extensive customization and integration options

Cons

• Web services API costs an additional $25 per user per month for Professional plan
• Can be pricey for smaller businesses
• Steep learning curve for advanced features

Pricing

• Starter Suite: $25 per user per month, billed annually
• Professional: $80 per user per month, billed annually
• Enterprise: $165 per user per month, billed annually
• Unlimited: $330 per user per month, billed annually
• Einstein 1 Sales: $500 per user per month, billed annually

Reviews

On G2, Salesforce Sales Cloud has an overall rating of 4.5 out of 5 stars from 1,980 reviews. 71% rated it 5 stars, praising its comprehensive feature set and powerful AI capabilities.

Capterra reviewers highlight Salesforce's versatility and customization options, giving it an overall score of 4.0. However, some note occasional sluggishness and a learning curve.

Reddit sentiment is generally positive, with users appreciating Salesforce's ability to manage sales activities efficiently. Some express concerns about costs and complexity. Alternative suggestions include HubSpot, Pipedrive, and Freshsales for simpler, more cost-effective options.

Conclusions

The best sales email automation tool for your business depends on your specific needs, budget, and the size of your team. Consider factors like ease of use, customization options, integrations, and customer support when evaluating potential solutions.

Among the top contenders, Bardeen stands out for its powerful browser automation capabilities, intuitive interface, and extensive integrations. HubSpot offers a comprehensive all-in-one platform that seamlessly combines marketing, sales, and customer service functions. Pipedrive is a sales-focused CRM with AI-powered insights and customizable pipelines.

To experience the benefits of AI-driven automation firsthand, we recommend starting with Bardeen. Download and install Bardeen's Chrome extension, sign up for free, and take advantage of the 14-day free trial of premium features. With its powerful capabilities and user-friendly interface, Bardeen can help you streamline your sales email automation process and boost your team's productivity.