8 Best Sales CRM Tools: Reviews, Features, and Pricing

As a sales professional, finding the right CRM tool can make all the difference in closing deals and growing your business. With so many options on the market, it can be overwhelming to choose the best fit for your team. That's why we've put together this comprehensive guide to the 8 best sales CRM tools available today.

In this article, you'll find a curated list of top-performing CRMs, each evaluated based on key features, pros and cons, and real user reviews. Whether you're a small startup or a large enterprise, our goal is to help you make an informed decision and find the perfect tool to streamline your sales process.

We'll dive deep into popular platforms like Salesforce and HubSpot, as well as lesser-known but powerful options like Pipedrive and Freshworks. You'll learn how these tools can help you automate repetitive tasks, gain valuable insights into your pipeline, and ultimately close more deals.

By the end of this guide, you'll have a clear understanding of the best sales CRM tools on the market and which one is the right fit for your business. Let's get started!

1. Bardeen

Bardeen is a top choice for sales CRM automation due to its AI-powered features and extensive integrations. This browser extension can control any tab and run automations 24/7 in the cloud, making it perfect for automating repetitive tasks and speeding up workflows. Why not sign up for free and see how Bardeen can revolutionize your sales process?

Key Features

Bardeen offers an array of features that make it stand out among sales CRM tools:

• Integrates with 100+ apps for seamless workflow automation
• Utilizes AI sales agents and prompts to improve scraped data
• Provides a no-code builder and AI-powered Magic Box for custom workflow creation
• Scrapes data from LinkedIn and other websites

Popular Use Cases

• AI sales automation for prospecting, lead generation, and outreach
• Automating lead enrichment and qualification
• Integrating LinkedIn with CRMs and other sales tools

Pros

• Versatile capabilities beyond just sales CRM automation
• Ideal for teams with 24/7 cloud-based operation
• AI-powered features for intelligent automation and data processing

Cons

• Steeper learning curve compared to some sales CRM tools
• Higher pricing for premium features and credits
• Requires some technical knowledge for advanced automations

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has an impressive 4.9 out of 5-star rating, with users highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other sales CRM tools, Bardeen has generally positive sentiment among users who have tried it for sales automation and web scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a powerful sales CRM tool with AI capabilities and extensive integrations, download the Bardeen Chrome extension and start a 14-day free trial of premium features today.

2. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing software solution that seamlessly integrates with HubSpot's CRM platform. Its robust features and user-friendly interface make it a popular choice for businesses looking to streamline their marketing efforts and drive growth. HubSpot Marketing Hub's ability to align marketing and sales teams, coupled with its powerful automation capabilities, sets it apart as a top alternative to Salesforce.

Key Features

HubSpot Marketing Hub offers an array of features designed to attract, engage, and delight customers:

• Lead generation tools like forms, landing pages, and CTAs
• Email marketing with personalization and A/B testing
• Marketing automation for lead nurturing and segmentation
• Analytics and reporting to measure ROI and optimize campaigns

Popular Use Cases

• Generating and nurturing leads through inbound marketing campaigns
• Aligning marketing and sales efforts for a seamless customer experience
• Automating personalized email sequences to convert leads into customers

Pros

• Intuitive interface and short learning curve
• Seamless integration with HubSpot CRM and other tools
• Robust marketing automation and personalization features

Cons

• Higher pricing compared to some alternatives
• Limitations on customization for advanced use cases
• Contact-based pricing can become expensive as database grows

Reviews

On G2, HubSpot Marketing Hub has an impressive rating of 4.3 out of 5 stars based on 11,006 reviews. Users praise its user-friendly interface, powerful automation, and seamless integration with the CRM.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.6 out of 5, highlighting its ease of use, excellent customer support, and comprehensive feature set. Some users mention the initial learning curve and pricing as potential drawbacks.

Across various platforms like TrustRadius and Reddit, HubSpot Marketing Hub consistently receives positive feedback for its all-in-one approach to marketing automation. Users appreciate its ability to streamline workflows and drive tangible results.

Pricing

• Starter: Starts at $45/month, includes 1,000 marketing contacts
• Professional: Starts at $800/month, includes 2,000 marketing contacts
• Enterprise: Starts at $3,200/month, includes 10,000 marketing contacts
• Free tools available with limited features

3. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that offers a comprehensive suite of AI-powered tools for sales teams. Its predictive analytics capabilities, personalized engagement features, and seamless integration with other business applications make it a top choice for enterprises looking to optimize their sales processes and drive revenue growth.

Key Features

Salesforce's AI-driven features are designed to enhance sales performance:

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI for accurate sales projections
• Lead and opportunity scoring to prioritize high-potential prospects
• Einstein activity capture to automatically log sales activities

Popular Use Cases

• Predictive lead scoring to identify the most promising prospects
• Personalized engagement through AI-powered insights and recommendations
• Streamlining sales processes with intelligent automation

Pros

• Powerful predictive analytics to optimize sales strategies
• Personalized engagement features to build stronger customer relationships
• Extensive customization options and third-party integrations

Cons

• Higher pricing compared to some alternatives, especially for smaller businesses
• Complexity may require significant training for full utilization
• Additional costs for certain features like web services API

Reviews

On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its customization capabilities, automation features, and robust community support, while noting occasional performance issues with large datasets.

Capterra reviewers highlight Salesforce's versatility and customization options, giving it an overall rating of 4.0. They appreciate its reporting and workflow automation features, although some mention a learning curve and occasional sluggishness.

Discussions on Reddit suggest that while Salesforce can be powerful, proper implementation is key to realizing its full value. Users note its importance for managing activities, accounts, and deals, but also mention high costs and complexity as potential drawbacks.

Pricing

• Starter Suite: $25 per user/month billed annually
• Professional: $80 per user/month billed annually
• Enterprise: $165 per user/month billed annually
• Unlimited: $330 per user/month billed annually
• Einstein 1 Sales: $500 per user/month billed annually

4. Pipedrive

Pipedrive is an AI-powered sales CRM and pipeline management platform that helps sales teams manage their sales activities, track deals, and close more sales. It offers a range of features including contact and deal management, email integration, sales forecasting, and reporting. Pipedrive's AI-driven insights and recommendations help sales reps prioritize their efforts and focus on the most promising leads and deals.

Key Features

Pipedrive's key features that are relevant for sales CRM tools include:

• Visual sales pipeline for tracking deals across stages
• Contact and organization management
• Email integration and tracking
• Sales forecasting and reporting

Popular Use Cases

• Managing sales activities and deals across the pipeline
• Tracking and optimizing sales rep performance
• Generating sales reports and forecasts

Pros

• Intuitive and visual pipeline management
• Robust mobile apps for iOS and Android
• Wide range of integrations with 400+ apps

Cons

• Limited customization options compared to some CRMs
• Reporting could be more flexible and advanced
• Pricing can get expensive as you add more users and features

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on over 1,500 reviews. Users praise its ease of use, visual pipeline, and helpful automation features. Some cons noted include occasional sync issues and a desire for more customization options.

G2 reviewers give Pipedrive an average 4.3 out of 5 star rating. Positive reviews highlight the intuitive interface, mobile app, and ability to streamline the sales process. Improvement suggestions include more advanced reporting and deeper CRM functionality.

On TrustRadius, Pipedrive has an average rating of 8.4 out of 10. Reviewers find it simple yet effective for managing deals and sales activities. The visual, drag-and-drop pipeline stands out as a favorite feature.

Pricing

• Essential: $14.90 per user/month billed annually, or $19 month-to-month
• Advanced: $24.90 per user/month billed annually, or $29 month-to-month
• Professional: $49.90 per user/month billed annually, or $59 month-to-month
• Enterprise: $99 per user/month billed annually, or $119 month-to-month
• Free 14-day trial available (no credit card required)

5. Zoho

Zoho is a comprehensive cloud software suite that offers a wide range of business applications, including a powerful CRM platform with AI-powered sales tools. Zoho's AI assistant, Zia, provides intelligent insights and automates tasks across various Zoho products, making it an excellent choice for businesses looking to streamline their sales processes and boost productivity.

Key Features

Zoho's AI-driven sales tools offer several key features that make it stand out:

• Zia generates personalized emails and social media posts to engage prospects
• The deal-winning prediction tool helps identify which deals are most likely to close
• AI-powered analytics provide actionable insights to optimize sales strategies
• Zia can triage customer emails based on sentiment and intent, ensuring timely responses

Popular Use Cases

• Automating lead nurturing and follow-up communications
• Predicting sales outcomes and prioritizing high-value opportunities
• Personalizing customer interactions at scale

Pros

• Comprehensive feature set that covers various aspects of sales and marketing
• Real-time anomaly detection in sales trends and activities
• Seamless integration across Zoho's suite of business applications

Cons

• Customization options may be limited compared to some standalone AI sales tools
• New users may face an initial learning curve due to the platform's extensive capabilities
• Higher-tier plans can be expensive for smaller businesses

Reviews

On Capterra, users praise Zoho CRM for its customization options, user-friendly interface, and seamless integrations. One reviewer notes, "Zoho CRM offers a lot of customization options allowing business to tailor it based on needs." However, some users mention that advanced features can be challenging to implement without technical expertise.

G2 reviewers highlight Zoho's ease of use, customer support, and frequent usage as key strengths. A user states, "Zoho CRM excels in usability, support, and integration, making it a powerful tool for managing customer relationships." Some cons mentioned include the learning curve for advanced features and the need for mobile app optimization.

Pricing

• Free plan available for small businesses
• Standard: $18 per user/month billed monthly or $12 per user/month billed annually (about $14-$21 USD)
• Professional: $30 per user/month billed monthly or $20 per user/month billed annually (about $24-$36 USD)
• Enterprise: $45 per user/month billed monthly or $35 per user/month billed annually (about $42-$54 USD)
• Ultimate: $55 per user/month billed monthly or $45 per user/month billed annually (about $54-$66 USD)
• 15-day free trial offered

6. Freshworks

Freshworks is a comprehensive suite of AI-powered tools designed to streamline and optimize various aspects of sales and customer support. Its Freshsales CRM is particularly well-suited for sales teams looking to close deals faster and grow revenue through intelligent automation and AI-driven insights.

Key Features

These standout features make Freshworks a top choice for sales teams:

• Freddy AI offers deal recommendations to avoid last-minute bottlenecks
• Automate tasks like sending emails, setting reminders, and customer onboarding
• AI-powered insights for superior lead tracking and management

Popular Use Cases

• Running smart sales campaigns with AI-driven targeting and personalization
• Planning and visualizing sales processes through intuitive Kanban views
• Capturing and nurturing high-quality leads with intelligent automation

Pros

• Intuitive interface that is easy to set up and navigate
• Robust automation capabilities to streamline repetitive tasks
• Powerful AI insights to optimize sales strategies and close more deals

Cons

• Some users report slow customer service response times
• Documentation can be inaccurate or incomplete in certain areas
• Limitations with certain integrations and data export options

Reviews

On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Users praise its reliability, flexibility, and extensive feature set for streamlining IT service management and customer support.

Capterra reviewers give Freshdesk, a core Freshworks product, an overall rating of 4.0. They highlight its ease of use, helpful automation, and ability to centralize customer conversations. Some note the pricing can be high and occasional UI glitches.

Freshworks and its suite of tools are frequently recommended on Reddit for their value and performance. Users appreciate the all-in-one nature and customization options. The consensus is that Freshworks offers robust functionality for growing businesses and enterprises alike.

Pricing

• Growth plan starts at $15/user/month billed annually (about $18/month)
• Pro plan starts at $49/user/month billed annually ($59/month)
• Enterprise plan starts at $79/user/month billed annually ($95/month)
• Free 21-day trial available for all plans

7. Zendesk

Zendesk is a comprehensive customer service solution that helps businesses deliver exceptional support experiences. Its sales CRM platform, Zendesk Sell, is included in this list of best sales CRM tools due to its intuitive interface, robust automation capabilities, and seamless integration with Zendesk's customer service offerings.

Key Features

• Customizable sales pipeline with up to 20 stages
• Lead and deal scoring for prioritizing high-value opportunities
• Task automation and advanced roles and permissions
• Integration with Zendesk's ticketing, help center, and messaging tools

Popular Use Cases

• Streamlining sales processes and reducing manual data entry
• Gaining a 360-degree view of customer interactions across sales and support
• Automating lead nurturing and follow-up activities

Pros

• Intuitive interface and easy setup
• Robust automation features for sales productivity
• Seamless integration with Zendesk's customer service platform

Cons

• Pricing can be challenging for smaller businesses
• Some advanced features have a learning curve
• Customer support responsiveness could be improved

Pricing

• Sell Team: $19/user/month
• Sell Growth: $49/user/month
• Sell Professional: $99/user/month
• Suite plans range from $49 to $215/user/month

Reviews

On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise its automation capabilities, customization options, and integration with Zendesk's support offerings.

Capterra reviewers give Zendesk an overall rating of 4.4, highlighting its ease of use and robust feature set. Some noted the pricing structure can be challenging for smaller teams.

Zendesk users on Reddit appreciate its scalability and ability to centralize customer data, though some mention a learning curve for advanced features. Overall, Zendesk Sell is seen as a strong contender in the sales CRM space, especially for teams already using Zendesk for customer service.

8. Keap

Keap is an all-in-one CRM and sales & marketing automation platform designed to help small businesses grow. With robust features for capturing and organizing leads, automating follow-up, and managing sales pipelines, Keap streamlines repetitive tasks so you can focus on closing deals. Its user-friendly tools and expert coaching make it an ideal choice for small teams looking to scale.

Key Features

Keap offers a range of powerful sales automation features:

• Automate lead capture, follow-up emails, and appointment scheduling
• Manage your sales pipeline and track deal progress
• Trigger personalized campaigns based on customer actions and data
• Integrate with 1000s of apps like Gmail, QuickBooks, and Shopify

Popular Use Cases

• Automatically capturing new leads from web forms and sending welcome emails
• Creating multi-step email nurture sequences to convert more prospects into customers
• Managing quotes, invoices, and payments in one central hub

Pros

• Saves significant time by automating repetitive sales and follow-up tasks
• Provides a complete view of the customer journey for better sales strategy
• Responsive customer support and extensive training resources

Cons

• Higher learning curve than some other CRM tools
• Pricing can get expensive for larger contact databases
• Some key features are only available on higher-tier plans

Pricing

• Starts at $129/month for 1 user and 1500 contacts
• Ranges up to $199/month for 3 users and 10,000 contacts
• 14-day free trial, no credit card required

Reviews

On Capterra, Keap has an overall rating of 4.0 out of 5. Users praise its automation capabilities and all-in-one functionality, though some note a learning curve.

G2 reviewers give Keap 4.2 out of 5 stars. Many highlight the power of its CRM for segmenting contacts and delivering personalized follow-up, while identifying some UX limitations.

Feedback on Reddit suggests Keap offers robust features for the price compared to alternatives. But the consensus is to thoroughly evaluate your needs, as the platform can be overkill for very small businesses.

Conclusions

Choosing the best sales CRM tool depends on your specific needs and priorities. Consider factors like AI capabilities, automation features, integrations, ease of use, and pricing when evaluating your options.

Among the top choices, Bardeen stands out for its AI-powered automation and extensive integrations. It's a versatile tool that can revolutionize your sales process. HubSpot Marketing Hub is another strong contender, offering a comprehensive suite of marketing and sales features. Salesforce is also a popular choice, particularly for enterprises seeking powerful AI insights and customization options.

To streamline your sales workflows and boost productivity, we recommend trying out one of these leading tools. Install the Bardeen Chrome extension and sign up for free to experience its AI-driven automation firsthand. Take advantage of the 14-day free trial of premium features to explore how Bardeen can transform your sales process.

Don't wait to optimize your sales efforts - choose a top-rated CRM tool like Bardeen, HubSpot, or Salesforce and start driving better results today.