11 Best Sales Communication Software: Top Picks and Reviews

Are you looking for the best sales communication software to streamline your processes and boost productivity? With so many options available, it can be challenging to know where to start. That's why we've curated a comprehensive list of the top 11 sales prospecting tools, complete with key features, pros, cons, and real user reviews.

In this article, you'll find a detailed breakdown of each software, including popular use cases, pricing information, and insights from verified users on platforms like G2 and Capterra. Whether you're a small business owner or an enterprise sales manager, this guide will help you make an informed decision and find the perfect tool to support your team's success.

From AI-powered automation to robust CRM integrations, these 11 sales communication software solutions offer a range of capabilities to suit various needs and budgets. We've done the research so you can focus on what matters most: closing deals and growing your business. Let's dive in and explore the best AI options for sales on the market today.

1. Bardeen

Bardeen is a top choice for sales communication software due to its AI-powered automation capabilities that help sales teams save time and improve productivity. With Bardeen, you can automate repetitive tasks like data entry, lead qualification, and personalized outreach, so why not sign up for free and experience the benefits yourself?

Key Features

Bardeen offers several features that make it a valuable tool for sales teams:

• AI-powered sales automation to reduce manual effort and improve efficiency
• Integrates with 100+ apps, including popular sales and communication tools
• Automated personalized outreach and follow-up emails
• AI-assisted lead generation and qualification

Popular Use Cases

• Automating sales prospecting and lead list building
• Using AI web agents for sales to generate leads and personalize outreach
• Automating lead enrichment and qualification to prioritize high-potential prospects

Pros

• Saves significant time by automating repetitive tasks
• Ideal for teams with shared workflows and collaboration features
• AI-powered capabilities for intelligent automation and personalization

Cons

• Steeper learning curve compared to simpler sales communication tools
• Higher pricing for premium features and credits
• Requires some technical knowledge for advanced automations

Reviews

On G2, Bardeen has an impressive rating of 4.9 out of 5 stars, with users praising its time-saving benefits and powerful automation features. One reviewer noted, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

Capterra users give Bardeen an overall rating of 4.5 out of 5, highlighting its ease of use and practical automation capabilities. A user shared, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a powerful sales communication tool that leverages AI to automate your workflows, consider starting a 14-day free trial of Bardeen's premium features. With its extensive integrations and user-friendly interface, Bardeen can help your sales team work smarter, not harder.

2. Intercom

Intercom is an AI customer service tool designed to automate and reduce the support volume of customer-facing teams. It provides an AI chatbot, help desk centralization, and proactive support tools, making it a valuable addition to this list of sales communication software.

Key Features

• Centralizes customer inbox, help center, and tickets into one workspace
• AI-powered chatbot Fin provides conversational customer support, reducing agent workload
• Omnichannel messaging seamlessly engages customers across multiple platforms
• Data dashboard organizes customer interactions and provides support insights

Popular Use Cases

• Streamlining support operations for growing customer-facing teams
• Automating repetitive customer inquiries with AI-powered chatbots
• Providing proactive customer support to address issues before they escalate

Pros

• Significantly reduces support request volume through automation
• Offers customizable bots to handle common customer queries
• Integrates with popular tools like Salesforce for seamless workflows

Cons

• Complexity in setting up and customizing the AI chatbot for specific needs
• Higher pricing tiers required to access advanced features and integrations
• Learning curve for teams to fully leverage the platform's capabilities

Reviews

On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its comprehensive features and easy setup, though some note the pricing can be steep.

Capterra reviewers give Intercom an overall rating of 4.6, highlighting the effective dynamic chat support and personalized customer interactions. A few mention occasional chatbot assignment issues.

Feedback on Reddit suggests Intercom works well for certain use cases like SaaS, but pricing and some feature limitations are potential drawbacks compared to alternatives like HelpScout for support-focused needs.

Pricing

• Essential plan starts at $39/month per seat (about €35)
• Advanced plan at $99/month per seat with greater automation and AI
• Free 14-day trial available for all pricing tiers
• Discounts offered for annual billing across plans

3. Close

Close is an all-in-one CRM designed specifically for small businesses looking to close more deals faster. With built-in communication tools like email, calling, and SMS, as well as powerful automation features, Close enables sales teams to manage their entire process without leaving the CRM.

Key Features

• All-in-one CRM with email, calling, and SMS communication tools
• Automation features to streamline repetitive admin tasks
• Customizable pipelines, activities, and fields to fit your sales process
• Native integrations with Zoom, Slack, Google Calendar, and more

These features make Close ideal for small sales teams looking to work faster and more efficiently without juggling multiple tools.

Popular Use Cases

• Inbound sales teams managing leads from multiple channels
• Outbound sales reps looking to automate prospecting and follow-up
• Scaling teams who need a CRM that can grow with them

Pros

• Fast setup and easy to use for small teams
• Saves time by automating manual data entry and admin tasks
• Flexible customization options to match your sales process

Cons

• Lacks some advanced features of enterprise CRMs
• Reporting could be more robust for larger teams
• Pricing is per user, which can add up for growing teams

Pricing

• Starts at $29/user/month billed annually for Starter plan
• Professional plan at $99/user/month billed annually
• Enterprise plan for larger teams at $149/user/month billed annually
• 14-day free trial, no credit card required

Reviews

On G2, Close has an average rating of 4.7 out of 5 stars from over 1,150 reviews. Users praise its ease of use, time-saving automation, and attentive customer support.

Capterra reviewers give Close an overall rating of 4.0, highlighting the benefits of having communication tools and pipeline management in one place. Some noted minor UX issues.

Close customers on TrustRadius appreciate features like the power dialer and email sequences that help them connect with more leads faster. A few mentioned the learning curve of setting up more complex automations.

4. Conga CPQ

Conga CPQ is a valuable addition to this list of top sales communication software due to its ability to streamline the quoting process and improve sales efficiency. Conga CPQ allows users to easily configure complex product and service offerings, ensuring accurate and personalized quotes. This not only reduces errors but also saves time, enabling sales teams to close deals faster.

Key Features

Conga CPQ offers several key features that make it a robust sales communication tool:

• Product configuration for accurate quoting of complex offerings
• Pricing management to ensure competitive and profitable quotes
• Integration with CRM systems for seamless data management
• Analytics to provide insights into quoting performance

Popular Use Cases

• Automating the creation of professional, customized quotes
• Streamlining the sales process to close deals more efficiently
• Ensuring consistency and compliance in pricing across sales teams

Pros

• Improves quoting accuracy and reduces errors
• Saves time by automating manual quoting tasks
• Provides valuable analytics for optimizing sales strategies

Cons

• Can be complex to configure for highly customized product offerings
• Requires significant testing with updates to prevent unforeseen issues
• Support quality could be improved according to some user reviews

Reviews

On G2, Conga CPQ has an average rating of 4.0 out of 5 stars. Users praise its flexibility for customizations and advanced pricing functionality, while noting the complexity and learning curve.

Capterra reviewers give Conga CPQ an overall rating of 4.0, highlighting its ability to improve sales productivity and streamline the quote-to-cash process. Some users mention occasional processing delays with external integrations.

Discussions on Reddit suggest that Conga CPQ is a valuable skill for Salesforce professionals to learn, as it is utilized by many large companies for documentation, invoicing, and more. However, demand for Conga-specific roles appears lower compared to general Salesforce positions.

Pricing

• Starting price of $85 per user per month
• Specific pricing details not provided on website, contact sales for a quote

5. Zendesk

Zendesk is a comprehensive customer service solution that offers a range of features to streamline communication and support. As a sales communication software, Zendesk stands out for its ability to centralize customer interactions, automate workflows, and provide a 360-degree view of the customer journey. Its omnichannel support capabilities and seamless integrations make it a popular choice for businesses looking to enhance their sales communication.

Key Features

Zendesk offers a robust set of features that cater to sales communication needs:

• Omnichannel support for seamless customer engagement across multiple channels
• Automated workflows and ticket routing to streamline sales processes
• Customizable reporting and analytics for data-driven decision making
• AI-powered chatbots and self-service options to handle common queries efficiently

Popular Use Cases

• Managing high-volume sales inquiries and support requests
• Personalizing customer interactions using a unified customer profile
• Automating lead qualification and nurturing through targeted campaigns

Pros

• Comprehensive feature set for end-to-end sales communication management
• Extensive integration options with popular CRM and sales tools
• Scalable solution suitable for businesses of all sizes

Cons

• Steeper learning curve compared to simpler sales communication tools
• Higher pricing plans may not be suitable for smaller businesses
• Customization and advanced features may require technical expertise

Reviews

On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars based on 485 reviews. Users praise its ability to simplify customer support, automate routine tasks, and foster collaboration. However, some users note that adapting to the platform can take time, and advanced features are locked behind pricier plans.

Capterra reviewers give Zendesk an overall rating of 4.0, highlighting its omnichannel capabilities, automation features, and customization options. A few users mention that customer support can be tricky to reach at times.

Reddit sentiment suggests that while Zendesk is a powerful tool, it may be better suited for IT helpdesk environments rather than sales-focused use cases. Users appreciate its robustness but note that it can feel overly complex for simpler sales communication needs.

Pricing

• Suite Team: $55/agent/month or $660/agent/year
• Suite Growth: $89/agent/month or $1,068/agent/year
• Suite Professional: $115/agent/month or $1,380/agent/year
• Suite Enterprise: Custom pricing
• Free trial available for all plans

6. Sprout Social

Sprout Social is an intuitive social media management platform that offers advanced analytics features for LinkedIn. Its comprehensive reporting capabilities and AI-powered workflows make it a popular choice among sales teams looking to streamline their communication and measure the impact of their LinkedIn efforts.

Key Features

Sprout Social's LinkedIn analytics provide valuable insights to optimize your sales communication strategy:

• Comprehensive reporting with network-specific performance metrics
• AI-powered workflows to accelerate response times and prioritize important messages
• Customizable dashboards to track key LinkedIn metrics and competitor benchmarks

Popular Use Cases

• Measuring engagement and reach of LinkedIn posts to refine content strategy
• Identifying trends and opportunities through competitive benchmarking
• Enhancing customer service with faster response times and smarter inbox management

Pros

• User-friendly platform with strong visualization of LinkedIn data
• Saves time by automating repetitive tasks and streamlining workflows
• Provides actionable insights to improve LinkedIn performance

Cons

• Can experience slowness, especially with multiple users
• Lacks some advanced features like manual case assignment
• Pricing may be high for small businesses

Reviews

On G2, users praise Sprout Social's ease of use for managing LinkedIn, with an average rating of 4.4 out of 5 stars. They appreciate features like the Smart Inbox and customization options.

Capterra reviewers give Sprout Social an overall score of 4.0, highlighting its intuitive interface and powerful automation. Some note the learning curve and wish for more granular controls.

Feedback on Reddit suggests Sprout Social effectively streamlines LinkedIn management and reporting. However, some users mention its premium pricing compared to alternatives. Positive sentiment centers on its user-friendliness and support.

Pricing

• Standard: $249/user/month billed annually
• Professional: $399/user/month billed annually
• Advanced: $499/user/month billed annually
• 30-day free trial available

7. Freshworks

Freshworks' Freshsales is an AI-powered sales CRM software best suited for running smart sales campaigns and planning sales processes through Kanban views. Track your sales campaigns using Freddy AI to capture the best leads.

Key Features

Freshworks' AI-powered features help sales teams automate tasks and gain valuable insights:

• Freddy AI offers deal recommendations to avoid bottlenecks
• Automate sending emails, setting reminders, and customer onboarding
• Get AI-powered insights for better lead tracking

Popular Use Cases

• Automating repetitive sales tasks to save time
• Getting AI-driven recommendations to prioritize and close deals faster
• Tracking and managing sales pipelines with a visual Kanban view

Pros

• Intuitive interface that's easy to set up and use
• Robust automation and AI capabilities
• Customizable sales pipelines and workflows

Cons

• Slow customer support response times
• Limited integration and data export options
• Documentation could be more accurate and detailed

Pricing

• Growth: $15/user/month billed annually (about $11/user/month)
• Pro: $65/user/month billed annually (about $48/user/month)
• Enterprise: $99/user/month billed annually (about $72/user/month)
• 21-day free trial available

Reviews

On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. 76% of users rated it 5 stars, praising its automation, customization options, and user-friendly interface.

Capterra reviewers give Freshdesk, Freshworks' customer support product, an overall rating of 4.0. They highlight its ticket management, time-saving automation, and helpful knowledge base. Some noted minor UX issues and the desire for more built-in features.

Reddit users find Freshworks products like Freshdesk and Freshsales valuable for streamlining customer support and sales processes when used properly. However, some express frustrations with customer service responsiveness and the chatbot's limitations.

8. Loom

Loom is a video communication platform that enables sales teams to collaborate with prospects and colleagues asynchronously. Its simplicity allows users to record, share, and interact with videos effortlessly, making it an excellent tool for personalizing sales outreach and streamlining communication.

Key Features

• Screen recording and cam bubble for personalized video messages
• Unlimited transcriptions to make videos accessible and searchable
• AI-powered instant title creation, summaries, and chapter organization (Business and Enterprise plans)

These features are particularly relevant for sales teams looking to create engaging, personalized video content for prospects and customers while saving time on manual tasks like transcription and organization.

Popular Use Cases

• Sending personalized video messages to leads for a more human touch
• Creating targeted product demos highlighting features most relevant to each prospect
• Addressing objections with detailed video explanations

Pros

• Removes the need for many one-on-one meetings, saving time
• Enables sales reps to build better rapport with prospects through video
• AI features streamline video creation and organization

Cons

• Some AI features are only available on higher-tier plans
• Requires sales reps to be comfortable on camera

Pricing

• Starter (free): Up to 25 videos per person, 5 minute recording limit
• Business ($12.50/creator/month): Unlimited videos and length, AI features available as an add-on
• Enterprise (custom pricing): Advanced security, integrations, and AI capabilities

Reviews

On G2, Loom has an average rating of 4.7 out of 5 stars from over 2,000 reviews. Users praise its ease of use, reliability, and ability to replace meetings. Some noted occasional upload issues.

Capterra reviewers give Loom an overall rating of 4.7, with high marks for ease of use (4.7), features (4.1), and customer service (4.4). Many highlight the benefits of async video for sales and remote collaboration.

9. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform that integrates seamlessly with HubSpot's CRM, making it an excellent choice for businesses looking to align their marketing and sales efforts. With its user-friendly interface and robust feature set, HubSpot Marketing Hub enables teams to attract, engage, and delight customers at scale.

Key Features

HubSpot Marketing Hub offers a wide array of features to fuel your marketing efforts across the entire customer journey:

• AI-powered lead generation and marketing automation
• Blogging, landing pages, and email marketing tools
• Social media management and ad tracking
• SEO optimization and content strategy planning

Popular Use Cases

• Generating and nurturing high-quality leads
• Creating targeted content for each stage of the buyer's journey
• Measuring marketing ROI with integrated analytics

Pros

• Seamless integration with HubSpot CRM and other tools
• Intuitive interface and extensive resources for easy adoption
• Powerful automation and personalization capabilities

Cons

• Initial setup and onboarding can be time-consuming
• Some advanced features require higher-tier plans
• Native integrations with third-party tools are limited

Pricing

• Starter: Starts at $45/month ($540/year)
• Professional: Starts at $800/month ($9,600/year)
• Enterprise: Starts at $3,200/month ($38,400/year)
• Free tools available with limited features

Reviews

G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars, praising its user-friendly interface, powerful automation capabilities, and seamless integration with other HubSpot tools.

On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5, with users highlighting the platform's ease of use, robust feature set, and excellent customer support. Some reviewers note that the pricing can be steep for small businesses.

10. Salesloft

Salesloft is a comprehensive sales engagement platform that supports pipeline building, management, and forecasting. It uses AI to establish and identify pipelines based on detailed prospect and customer data, providing sales teams with a clear view of opportunities. Salesloft's conversational intelligence capabilities also transcribe and summarize user conversations, offering valuable insights for sales reps to optimize their approach. With robust sales forecasting tools, teams can predict future sales outcomes more accurately and make data-driven decisions.

Key Features

• Establish and identify pipelines based on prospect and customer data
• Transcribe and summarize user conversations using AI
• Sales forecasting software to predict future sales outcomes
• Manage and optimize sales workflows for efficiency

Popular Use Cases

• Building and managing sales pipelines with detailed customer data
• Gaining insights from sales conversations using AI-powered transcription and summaries
• Forecasting future sales outcomes to inform strategy and decision-making

Pros

• Comprehensive approach to sales pipeline management and forecasting
• AI-powered conversational intelligence provides valuable insights
• Integrates with various tools for seamless workflows

Cons

• Complexity in fully leveraging all features may require additional training
• UI can feel overwhelming for new users
• Pricing may be prohibitive for smaller businesses

Pricing

• Starts at $125 to $165 per user per month
• Annual contract required
• Pricing varies based on package and features
• No seat minimum

Reviews

On G2, Salesloft has an average rating of 4.5 out of 5 stars from nearly 4,000 reviews. 74% rated it 5 stars, praising its automation, analytics, and forecasting capabilities.

Capterra users highlight Salesloft's intuitive UI, comprehensive feature set, and strong customer support as pros. Some noted minor UX issues and a learning curve as potential cons, but overall sentiment is very positive.

Reddit feedback indicates Salesloft is generally preferred over competitors like Outreach for its user-friendliness, support, and stability. Users appreciate features like the mobile app and find it a powerful tool for sales teams doing phone outreach. Some noted it can be laggy on Chrome.

11. Leadfeeder

Leadfeeder is a powerful lead generation tool that helps B2B businesses identify and track the companies visiting their website. By integrating with Google Analytics, Leadfeeder reveals valuable insights about anonymous website visitors, allowing sales and marketing teams to focus their efforts on the most promising leads.

Key Features

Leadfeeder offers a range of features to help businesses generate more leads from their website traffic:

• Identify companies visiting your website and reveal their browsing behavior
• Qualify leads using custom filters and scoring based on firmographic data and web activity
• Access a global database of contacts to connect with key decision-makers
• Integrate with popular CRM and marketing automation tools for seamless data syncing

Popular Use Cases

• Uncovering sales opportunities from anonymous website traffic
• Prioritizing and targeting high-potential leads for outreach
• Enhancing account-based marketing strategies with visitor insights

Pros

• Automatically filters out low-quality traffic and bots for more accurate lead data
• Provides comprehensive visitor behavior insights to inform sales pitches
• Offers a user-friendly interface and mature feature set at a competitive price point

Cons

• Some users report issues with lead data accuracy and misidentified companies
• Limited customization options for lead scoring and filtering compared to other tools
• Free plan has restricted features and data retention, requiring an upgrade for full functionality

Pricing

• Free plan available with limited features and 7-day data retention
• Paid plans start at $99/month ($59/month when billed annually)
• Pricing tiers based on the number of companies identified per month
• 14-day free trial for paid plans, no credit card required

Reviews

On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews, with users praising its ease of use, quality lead data, and time-saving benefits.

Capterra reviewers give Leadfeeder an overall rating of 4.5 out of 5, highlighting its effectiveness in identifying potential customers and integrating with other tools. However, some users note concerns about data accuracy and pricing.

Discussions on Reddit suggest that while Leadfeeder can be a valuable tool for B2B lead generation, users should be mindful of how they approach leads to avoid appearing intrusive. Focusing on providing relevant content and value is recommended over directly mentioning website visits.

Conclusions

Choosing the best sales communication software for your business depends on factors like team size, specific needs, budget, and desired features. It's important to consider tools that offer automation, AI-powered insights, and seamless integrations to streamline your sales process and boost productivity.

Among the top options mentioned in this article, Bardeen, Intercom, and Close stand out for their comprehensive features and user-friendly interfaces. Bardeen's AI-powered automation capabilities can save your team significant time by automating repetitive tasks like data entry, lead qualification, and personalized outreach. With its extensive integrations and collaboration features, it's an ideal choice for sales teams looking to work smarter.

To experience the benefits of Bardeen firsthand, consider downloading and installing the Chrome extension, signing up for free, or starting a 14-day free trial of the premium features. By leveraging the power of AI and automation, you can take your sales communication to the next level and close more deals faster.