19 Best SaaS Sales Tools: Top Picks for 2024

Looking for the best SaaS sales tools to boost your productivity and close more deals? We've curated a comprehensive list of the top 19 tools, complete with key features, pros, cons, pricing, and real user reviews. Whether you're a sales rep, manager, or executive, this guide will help you discover the right tools to automate sales prospecting, engage prospects effectively, and drive revenue growth.

From CRMs and email automation to data enrichment and content management, we cover all the essential categories of sales tech. Each tool is analyzed in depth, so you can make an informed decision based on your specific needs and budget. Explore our detailed breakdown of these game-changing SaaS sales tools and find the perfect fit for your team.

1. Bardeen

Bardeen is a powerful browser extension that automates repetitive tasks, speeds up workflows, and helps users work faster through time-consuming activities. With its ability to control any browser tab and run 24/7 in the cloud, Bardeen is a top choice for sales professionals looking to automate their processes. Install the Bardeen Chrome extension for free and see how it can transform your sales workflows.

Key Features

Bardeen's features make it a standout tool for sales automation:

• Integrates with 100+ apps for seamless workflow automation
• Use AI sales agents and prompts to improve scraped data
• Create custom workflows with Bardeen's no-code builder or AI-powered Magic Box
• Free AI web scraper for data extraction

Popular Use Cases

• AI sales prospecting and automation
• Automate lead enrichment and qualification
• Automate personalized outreach and follow-ups

Pros

• Versatile automation capabilities beyond just sales
• Runs 24/7 in the cloud, perfect for sales teams
• AI-powered sales agents for intelligent automation

Cons

• Steeper learning curve compared to simpler sales tools
• Higher pricing for premium features and credits
• Advanced automations may require technical knowledge

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "An excellent tool to automate workflows that previously used to take me hours, now take just a few minutes. Ease of use is paramount for me when considering a tool for my business or personal life, and Bardeen knocks this out of the park as well!"

While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to automate your sales workflows? Download the Bardeen Chrome extension and start your 14-day free trial of premium features today.

2. Pipedrive

Pipedrive is a popular sales-focused CRM that helps sales teams manage their pipeline, track leads, and close deals more efficiently. It offers a user-friendly interface, customizable pipelines, and powerful automation features that make it an excellent choice for businesses looking to streamline their sales processes.

Key Features

Pipedrive's key features are focused on helping sales teams manage their deals and pipeline effectively:

• Visual pipeline management to track deals from lead to close
• Customizable pipelines and stages to match your sales process
• Email integration and tracking to streamline communication
• Automation tools to save time on repetitive tasks

Popular Use Cases

• Managing a high volume of leads and deals in a structured way
• Automating follow-up tasks and reminders to nurture leads
• Tracking sales team performance and forecasting revenue

Pros

• Easy to set up and use, even for non-technical users
• Highly customizable to fit different sales processes
• Robust mobile apps for on-the-go access

Cons

• Limited marketing automation features compared to some competitors
• Reporting can be basic for more advanced analytics needs
• Higher price point than some other CRM options

Pricing

• Essential plan starts at $12.50 per user/month billed annually (about $15 billed monthly)
• Advanced, Professional, and Enterprise plans available with more features
• 14-day free trial

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on over 1,200 reviews. Users praise its ease of use, visual pipeline, and helpful automation. Some cons mentioned include occasional glitches and a desire for more customization options in certain areas.

G2 reviewers give Pipedrive an average of 4.3 out of 5 stars. Many appreciate how it simplifies the sales process and provides visibility. A few users encounter bugs or feel that onboarding could be improved.

Pipedrive also has positive reviews on TrustRadius, with an average rating of 8.5 out of 10. Feedback highlights the benefits of sales automation and the ability to track the entire customer journey in one place. The mobile app also receives praise for its functionality.

3. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing automation software that helps businesses attract, engage, and delight customers. It offers a wide range of features, including lead generation, email marketing, social media management, and analytics, making it an all-in-one solution for marketers.

Key Features

HubSpot Marketing Hub offers a robust set of features that empower marketers to:

• Create and optimize content for search engines and lead generation
• Automate email campaigns and personalize content for each recipient
• Manage and schedule social media posts across multiple platforms
• Analyze the entire customer journey and attribute revenue to marketing efforts

Popular Use Cases

• Generating and nurturing leads through personalized email campaigns and content
• Building and optimizing landing pages to convert visitors into leads
• Automating social media posting and monitoring brand mentions

Pros

• All-in-one platform that integrates marketing, sales, and service
• User-friendly interface and intuitive navigation
• Robust analytics and reporting capabilities

Cons

• Initial setup and onboarding can be time-consuming
• Higher pricing compared to some alternatives
• Limited flexibility in certain areas of the platform

Pricing

• Starter: starts at $45/month, includes 1,000 marketing contacts
• Professional: starts at $800/month, includes 2,000 marketing contacts
• Enterprise: custom pricing, includes 10,000+ marketing contacts
• Free tools available with limited features

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 11,000 reviews. Users praise its ease of use, robust feature set, and seamless integration with sales and service tools.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its email marketing capabilities, landing page builder, and customer support. Some users note that the pricing can be steep for small businesses.

Discussions on Reddit suggest that while HubSpot Marketing Hub is a powerful tool, it may be more suitable for businesses with larger budgets and more complex marketing needs. Users recommend evaluating the specific features and pricing to ensure it aligns with your business goals.

4. Close

Close is an all-in-one CRM designed specifically for small businesses looking to close more deals faster. With built-in calling, email, and SMS capabilities, Close enables sales teams to manage their entire sales process without leaving the CRM. The platform's productivity tools like Call Assistant, Workflows, and Power Dialer help reps reach more leads, follow up consistently, and ultimately close more deals.

Key Features

Close offers an impressive set of features tailored for small sales teams:

• All-in-one platform with built-in calling, email, and SMS
• AI-powered tools like Call Assistant for automatic call transcription and summaries
• Customizable Workflows to automate multi-channel outreach
• Reporting and analytics to track team performance

Popular Use Cases

• Streamlining sales communication and outreach within a single platform
• Automating follow-ups and touchpoints to engage leads consistently
• Coaching and optimizing rep performance with AI-generated call insights

Pros

• Fast setup and easy onboarding for small teams
• Flexible customization options to fit unique sales processes
• Transparent, SMB-friendly pricing with annual discounts

Cons

• Lacks some advanced features needed by larger sales orgs
• Mobile app has limited functionality compared to web version

Pricing

• Starts at $29/user/month billed annually for Starter plan
• Professional plan at $99/user/month and Business plan at $149/user/month
• Discounts of 15-20% for annual billing
• 14-day free trial available

Reviews

On G2, Close has an impressive 4.7 out of 5 stars average rating from over 1,100 reviews. Users praise its intuitive interface, productivity-boosting features, and strong customer support.

Capterra reviewers echo the positive sentiment, highlighting Close's ability to unify sales communication and accelerate deal cycles for small teams. The CRM earned an overall rating of 4.6 on the platform.

Discussions on Reddit underscore Close's effectiveness for SMBs focused on outbound sales. While some note minor UX quirks, the general consensus is that Close provides excellent value and functionality for its target customers compared to bulkier enterprise CRMs.

5. Drift

Drift is a pioneer in the use of AI-driven chatbots for businesses, helping sales teams engage with website visitors and facilitate conversations. With Drift, prospects can have real-time interactions to specify their needs and get directed to the appropriate sales representative who can take the conversation further.

Key Features

• Automated chatbots that can interact with visitors 24/7
• Live chat for real-time conversations with website visitors
• Intent analysis using AI to understand user intent based on language and context
• AI-powered lead qualification to prioritize and qualify leads automatically

These features make Drift a valuable tool for sales teams looking to improve lead generation, qualification, and engagement through AI-based chatbots.

Popular Use Cases

• Engaging website visitors in real-time to capture and maintain their interest
• Automating lead qualification by having chatbots ask qualifying questions
• Providing 24/7 customer support and assistance without additional human resources

Pros

• Enables instant engagement and efficient lead handling
• Offers customization options for personalized chat experiences
• Integrates with various marketing and sales tools

Cons

• Has a steep learning curve for mastering all the features
• Can be complicated to integrate with multiple systems
• Pricing starts at $2,500/month which may be too high for smaller businesses

Pricing

• Pricing starts at $2,500/month billed annually
• Three pricing tiers: Premium, Advanced, Enterprise
• Custom Enterprise pricing is also available

Reviews

On G2, Drift has an average rating of 4.4 out of 5 stars from 1,222 reviews. Many users praise its automation capabilities, ease of use, and ability to generate more conversations and pipeline.

However, some reviewers note that the platform can be overwhelming with its extensive features, and the pricing may be prohibitive for smaller companies. They suggest areas for improvement such as enhanced customization, reporting, integrations and user interface.

Overall, reviewers find Drift solves key problems in the sales process by enabling real-time engagement, automating lead qualification, and improving conversion rates. While not without some drawbacks, most agree it is a powerful tool for businesses looking to modernize their B2B website experience and customer interactions.

6. Salesforce

Salesforce is a powerful AI-driven CRM platform that offers a range of tools to help sales teams optimize their processes and drive revenue growth. With features like predictive lead scoring, personalized engagement, and AI-powered insights, Salesforce empowers sales professionals to work smarter and more efficiently.

Key Features

Salesforce's key features are focused on optimizing sales processes and driving revenue:

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI
• Lead and opportunity scoring
• Einstein activity capture for automated data entry

Popular Use Cases

• Prioritizing high-potential leads with predictive lead scoring
• Personalizing customer engagement based on AI insights
• Automating manual data entry tasks to boost rep productivity

Pros

• Advanced predictive analytics to identify top opportunities
• AI-driven personalization for more relevant customer interactions
• Extensive customization options to fit unique sales processes

Cons

• Higher price point compared to some alternatives
• Complexity requires dedicated training and onboarding
• Additional costs for certain add-ons and integrations

Pricing

• Starter Suite: $25 per user/month billed annually
• Professional: $80 per user/month billed annually
• Enterprise: $165 per user/month billed annually
• Unlimited: $330 per user/month billed annually
• Einstein 1 Sales: $500 per user/month billed annually

Reviews

On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. 71% of users rated it 5 stars, praising its customization abilities and robust feature set.

Capterra reviewers highlight how Salesforce helps monitor customer communications and create insightful reports, with an overall rating of 4.0. Some noted the platform can be sluggish and cumbersome at times.

Reddit sentiment is generally positive, with users appreciating Salesforce's automation, forecasting, and integration capabilities. However, some mention the high costs and potential complexity. Alternative suggestions include Pipedrive for simplicity and NetSuite for ERP functionality.

7. LeadSquared

LeadSquared is an all-in-one sales execution and marketing automation platform that helps businesses drive efficiency and productivity across their revenue generation teams. With automated workflows, task notifications, and customizable dashboards, LeadSquared enables sales teams to focus on the most important activities and close more deals.

Key Features

LeadSquared offers a range of features designed to optimize your sales processes:

• Automated lead distribution and sales workflows to eliminate manual tasks
• Comprehensive lead and opportunity management for better pipeline visibility
• Customizable sales processes and dashboards to fit your unique needs
• Mobile CRM app for on-the-go access to critical sales data

Popular Use Cases

• Inside sales teams looking to automate lead assignment and follow-up tasks
• Field sales reps who need mobile access to customer data and sales tools
• Sales managers seeking real-time insights into team performance and forecasting

Pros

• Highly customizable platform to match your sales processes
• Robust mobile app for field sales productivity
• Extensive reporting and analytics for data-driven decisions

Cons

• Steep learning curve due to the depth of features
• UI can feel monotonous with limited customization options
• Some performance lag when using advanced automation

Reviews

On G2, LeadSquared has an average rating of 4.4 out of 5 stars from 225 reviews, with users praising its lead management, automation, and reporting capabilities.

Capterra users give LeadSquared an overall rating of 4.0, highlighting its usefulness for sales teams but noting the learning curve and occasional performance issues.

While sentiment on Reddit is mixed, many users acknowledge LeadSquared's comprehensive feature set and suitability for B2B sales teams, particularly those in industries like real estate and education. However, some express concerns about the pricing and complexity for smaller businesses.

Pricing

• Starts at $400 USD per month for up to 10,000 contacts
• Standard plan at $1200/month for 50,000 contacts
• Enterprise plan at $2500/month for 200,000 contacts
• All plans are billed annually

8. Gong.io

Gong.io is a leading AI-powered revenue intelligence platform that provides deep insights into sales conversations and customer interactions. By analyzing data from various communication channels, Gong.io empowers sales teams to identify winning strategies, improve sales effectiveness, and drive revenue growth.

Key Features

Gong.io's AI-driven platform offers a range of powerful features to enhance sales performance:

• Conversation intelligence to analyze sales calls and interactions
• Deal intelligence to track deal progress and identify risks
• Revenue intelligence to forecast accurately and optimize pipeline

Popular Use Cases

• Coaching sales reps based on real customer conversations
• Identifying best practices and winning strategies across the team
• Forecasting revenue and managing pipeline with precision

Pros

• Provides unparalleled visibility into customer interactions
• Enables data-driven coaching and performance improvement
• Improves forecast accuracy and pipeline management

Cons

• Pricing information is not publicly available
• Initial setup and onboarding may require some time and effort

Pricing

• Gong.io does not disclose pricing details on their website
• Interested buyers need to contact Gong.io for a custom quote based on their specific requirements

Reviews

On G2, Gong.io has an impressive 4.7 out of 5 stars rating based on over 5,750 reviews. Users praise its powerful conversation intelligence capabilities and the valuable insights it provides for coaching and performance improvement.

Capterra reviewers appreciate Gong.io's ability to aggregate comprehensive account information and its seamless integrations with other tools. They highlight the continuous release of new features that support growth and usability.

Comments on Reddit underscore Gong.io's value in streamlining forecasting and enhancing business operations. Users find the AI-generated call summaries and follow-ups particularly helpful. However, some express concerns about the company's funding and valuation, given the competitive landscape and market corrections.

9. Mailshake

Mailshake is an easy-to-use cold email tool that offers advanced features to help salespeople and marketers improve their email outreach campaigns. It stands out for its personalization, A/B testing, and automated follow-up capabilities, making it a top choice for those looking to scale their cold emailing efforts.

Key Features

Mailshake's key features make it a powerful tool for cold email outreach:

• Email sequencing to automate personalized follow-ups
• Personalization tokens to create individualized messages at scale
• A/B testing to optimize email performance and boost reply rates
• Native CRM integrations to seamlessly manage leads

Popular Use Cases

• Automating personalized cold email campaigns to generate leads
• A/B testing subject lines and email copy to improve open and reply rates
• Integrating with CRMs to streamline lead management and nurturing

Pros

• Intuitive interface and easy campaign setup
• Robust personalization and automation features
• Responsive customer support team

Cons

• Limited ability to customize email templates
• Some users find the product dated with no clear roadmap for updates
• Occasional issues with email account disconnecting unexpectedly

Pricing

• Plans start at $59/user per month for the Email Outreach plan (billed annually)
• Sales Engagement plan with advanced features costs $99/user per month
• All plans include email validation credits
• 14-day free trial available

Reviews

On G2, Mailshake has an average rating of 4.7 out of 5 stars from 263 reviews. Users praise its ease of use, personalization capabilities, and helpful customer support.

Capterra reviewers give Mailshake an overall rating of 4.0, highlighting the software's ability to save time and simplify email outreach. Some note minor UX issues and a desire for more granular reporting.

Feedback on Reddit suggests Mailshake is an effective tool for cold email automation when used responsibly. Users appreciate features like the ultra-personalization and deliverability tools. The general sentiment is that Mailshake provides good value for growing a outbound sales pipeline through cold email.

10. Storydoc

Storydoc is an AI-powered platform that transforms traditional PowerPoint presentations into engaging, interactive content. It's a popular choice for sales teams looking to create visually stunning and memorable sales decks that capture and hold their audience's attention.

Key Features

• AI-assisted design and content creation for personalized presentations
• Built-in user analytics to track presentations and analyze interactions
• Personalization at scale to create targeted decks for different audiences
• Mobile-optimized presentations that look great on any device

Popular Use Cases

• Creating interactive sales decks to boost engagement and conversions
• Developing personalized presentations for different buyer personas
• Crafting visually appealing pitch decks to win over investors

Pros

• Saves significant time with AI-powered design and content assistance
• Drives higher engagement and conversion rates with interactive format
• Provides valuable insights with built-in analytics and tracking

Cons

• Requires some learning curve for users new to the AI-powered platform
• May have a higher price point compared to traditional presentation tools

Pricing

• 14-day free trial available
• Starter plan: $30/month per user (billed annually, about $40 month-to-month)
• Pro plan: $45/month per user (billed annually, about $60 month-to-month)
• Custom team and agency plans available upon request

Reviews

On G2, Storydoc has an average rating of 4.7 out of 5 stars from 45 reviews. Users praise its powerful yet intuitive presentation capabilities and the significant time savings it provides.

One reviewer highlighted Storydoc's ability to "simplify complex content using graphs, numbers, and detailed insights in an interactive and efficient way." Another noted that Storydoc "enabled conversations to move forward with less friction."

Reddit users recommend Storydoc as a top AI-powered alternative to traditional pitch deck tools. One user shared their positive experience using Storydoc to secure startup funding, citing the professional look and quick turnaround compared to manual deck creation.

11. ContactOut

ContactOut is a powerful email finder tool that enables users to obtain personal email addresses, contact numbers, and social media profiles of prospects. With a focus on recruiting and sales prospecting, ContactOut excels at providing personal contact details that are often unavailable through other tools, making it a valuable addition to this list of top SaaS sales tools.

Key Features

ContactOut offers several standout features that make it a valuable tool for sales and recruiting professionals:

• Chrome extension that reveals contact details directly on LinkedIn profiles
• Fetches personal email addresses and phone numbers for a more personalized outreach
• Vast database covering 75% of email addresses in the Western World
• Access to prospects' other social media profiles for a comprehensive understanding

Popular Use Cases

• Recruiters looking to reach candidates via personal contact information
• Sales reps targeting prospects in Western Europe and the United States
• Enhancing outreach efforts with personalized touchpoints

Pros

• Ability to obtain personal contact details for more effective outreach
• Extensive coverage in Western Europe and the United States
• Freemium plan with 40 monthly search credits

Cons

• Limited coverage outside of Western regions
• Pricing can be steep for individual users or small teams

Reviews

On Capterra, ContactOut has an overall rating of 4.0, with users praising its accuracy and ease of use. One reviewer noted, "Very easy to use, and it gives contact details that are not available on others I have used."

G2 reviews highlight ContactOut's ability to find email addresses and its benefits for sales prospecting. A user shared, "The biggest benefit is that we get the details to contact the person by email and by contact details also."

Reddit users have discussed ContactOut as a helpful tool for finding personal and professional emails directly from LinkedIn profiles, with one user stating it is "a great tool to find personal and professional emails directly from LinkedIn profiles."

Pricing

• Free plan: $0/month, 5 emails and phones per day, 5 exports per day
• Email plan: $25/month, unlimited emails, 300 exports per month
• Email + Phone plan: $49/month, unlimited emails and phones, 600 exports per month
• Team/API plans: Up to 50% off, with additional features like team management and API access

12. Marketo

Marketo is a powerful B2B marketing automation platform that aligns sales and marketing efforts. It enables businesses to attract, segment, and nurture customers throughout the entire customer journey, from initial discovery to becoming a loyal advocate. Marketo's extensive features and integrations make it a top choice for larger marketing operations.

Key Features

• Robust tools for digital advertising, social media, email marketing, and account-based marketing
• Advanced analytics and reporting to track marketing impact across channels
• Highly customizable and integrates well with other marketing tools, especially within the Adobe suite
• Scalable solution suitable for large enterprises and complex marketing operations

Popular Use Cases

• Coordinating engagement across multiple online and offline channels to deliver relevant experiences at every stage
• Automating personalized cross-channel campaigns to high-value accounts for effective ABM
• Measuring and optimizing marketing ROI with advanced attribution and reporting

Pros

• Comprehensive feature set covering all major marketing channels and tactics
• Powerful analytics and insights to prove and improve marketing impact
• Highly scalable for large marketing teams and complex campaigns

Cons

• Steep learning curve and can be complex to fully utilize all capabilities
• Higher cost compared to other marketing automation platforms
• Some limitations in flexibility and customization of certain features

Pricing

• Starter: $895+ per month (approximately $2,500 minimum)
• Growth: $3,195+ per month (approximately $5,000 - $15,000)
• Enterprise: Custom pricing starting around $15,000+ per month

Reviews

On G2, Marketo has 4.1 out of 5 stars based on 2,523 reviews. 52% gave it 5 stars, praising its versatility and integration capabilities. Some noted the UI can be challenging to learn.

Capterra users echo similar sentiments, with some expressing disappointment in onboarding and support. However, many still find Marketo to be a comprehensive solution for sophisticated marketing campaigns.

Reddit discussions indicate Marketo has a loyal user base who appreciate its power and scalability. Common criticisms include the dated interface and steep learning curve. Overall, reviews suggest Marketo is best suited for larger teams with complex needs, despite some usability drawbacks.

13. Sender

Sender is an email marketing tool that provides automated workflows to help businesses minimize workload and create sophisticated email sequences. It is included in this list of best SaaS sales tools for its ability to send drip campaigns, welcome emails, abandoned cart emails, and other automated email programs that are key for effective lead nurturing.

Key Features

Sender offers a wide range of features to create powerful email campaigns:

• Drag-and-drop email builder and customizable HTML editor
• Automated email sequences for welcome messages, abandoned carts, and more
• Advanced segmentation options to send targeted, relevant messages
• Detailed campaign reporting and analytics

Popular Use Cases

• Sending automated drip campaigns and triggered email sequences
• Growing email list with signup forms and popups
• Recovering abandoned carts and re-engaging customers

Pros

• Intuitive platform with short learning curve
• Variety of modern, responsive email templates
• Affordable pricing plans for growing businesses

Cons

• Lacks some advanced segmentation and personalization options
• Fewer direct native integrations compared to some alternatives

Pricing

• Free plan for up to 2,500 subscribers and 15,000 emails/month
• Paid plans start at $15.83/month for 5,000 subscribers
• 20% discount for annual billing

Reviews

Sender has an average rating of 4.4 out of 5 stars on Capterra from 15 reviews. Users praise the platform's ease of use, customer support, and affordable pricing for small businesses.

On G2, Sender has 4.5 out of 5 stars. Reviewers highlight the intuitive drag-and-drop builder, variety of templates, and helpful automation features.

Discussions on Reddit note that Sender is a cost-effective option with core email marketing features. However, some users mention that more advanced tools may be needed for enterprise-level segmentation and integrations.

14. Nimble CRM

Nimble CRM is an all-in-one CRM solution that brings together contacts from various business tools into a single, comprehensive database. With robust features for predictive analysis, sales forecasting, and opportunity management, Nimble CRM empowers businesses to gain valuable insights and drive growth.

Key Features

Nimble CRM's key features focus on streamlining contact management and providing actionable insights:

• Unify contacts from various business tools into one database
• Enrich contact profiles with social and business data
• Manage leads and opportunities through customizable pipelines
• Generate sales forecasts and reports for data-driven decisions

Popular Use Cases

• Centralizing contact data from disparate sources for a unified view
• Identifying high-value opportunities and prioritizing sales efforts
• Forecasting revenue and tracking performance against goals

Pros

• Simplifies contact management by unifying data into a single database
• Provides valuable insights through predictive analysis and forecasting
• Offers customizable pipelines for managing opportunities effectively

Cons

• Limited customization options for advanced users
• Pricing may be steep for smaller businesses or solo users

Pricing

• $29.90 per user/month, billed monthly
• $24.90 per user/month, billed annually (save 20%)
• Both plans include 25,000 contact records, 2GB storage per user
• 14-day free trial available

Reviews

On Capterra, Nimble CRM has an overall rating of 4.0 out of 5. Users praise its ability to capture new clients more easily and its range of useful tools. Some note occasional integration issues but highlight the helpful support.

G2 reviewers give Nimble CRM an average 4.5 out of 5 stars. They appreciate how it enhances social media engagement and monitoring of online relationships. The easy to teach interface is also a plus. A few mention wanting more robust integrations.

Reddit sentiment is positive, with users recommending Nimble CRM for its Chrome extension that allows saving contacts directly from LinkedIn and other sites. The social media integration and portability of the self-owned database are other benefits frequently highlighted.

15. Clearbit

Clearbit is a powerful data enrichment and lead generation platform that helps sales and marketing teams become more data-driven. By providing accurate and up-to-date information on leads and accounts, Clearbit enables teams to personalize their outreach, prioritize high-value prospects, and close deals faster.

Key Features

Clearbit offers a range of features that make it an essential tool for B2B sales teams:

• Real-time data enrichment for leads, contacts, and accounts
• Ability to score and route leads based on fit and intent signals
• Granular industry categorization and corporate hierarchy data
• Website visitor identification and intent revelation

Popular Use Cases

• Enriching inbound leads with additional data points for personalization and prioritization
• Identifying high-value target accounts based on website activity and intent signals
• Shortening forms and reducing friction in the lead generation process

Pros

• Highly accurate and comprehensive B2B data coverage
• Seamless integrations with popular CRM and marketing automation platforms
• Enables more targeted and effective outreach and lead nurturing

Cons

• Pricing can be higher compared to some other data providers
• Occasional inaccuracies in email and location data
• Limited control over which contacts get refreshed each month

Reviews

On G2, Clearbit has an impressive average rating of 4.4 out of 5 stars from 623 reviews. Many users praise its ease of use, high data accuracy, and effectiveness in generating quality leads.

Capterra reviewers also give Clearbit high marks, with an overall rating of 4.7 out of 5. They highlight the platform's ability to save time, enrich data, and integrate seamlessly with other tools.

Across Reddit and other forums, users consistently recommend Clearbit as one of the best data enrichment and lead generation solutions available, citing its reliability, feature set, and positive impact on sales and marketing efforts.

Pricing

• Pricing varies based on database size, web traffic, and contact creation volume
• Enrichment starts at around $99/month, while Prospector begins at $999/month
• Each product is priced separately, with plans tailored to specific business needs

16. Boomerang for Gmail

Boomerang for Gmail is a powerful email productivity tool that helps you schedule emails, set reminders, and manage your inbox more efficiently. With features like send later, recurring messages, and response tracking, Boomerang streamlines your email communication and ensures you never miss an important follow-up.

Key Features

Boomerang for Gmail offers a range of features that make it an essential tool for sales professionals and anyone looking to improve their email productivity:

• Schedule emails to be sent at a specific time or date
• Set reminders to follow up on important emails
• Track responses and get notified when recipients open your messages
• Pause your inbox to minimize distractions and focus on high-priority tasks

Popular Use Cases

• Scheduling emails to be delivered at optimal times for higher open rates
• Setting reminders to follow up with leads and prospects
• Tracking email opens and clicks to gauge recipient engagement

Pros

• Seamlessly integrates with Gmail, making it easy to use
• Helps you stay on top of important conversations and follow-ups
• Offers a free plan with basic features for individual users

Cons

• Some users may find the recurring email feature limiting
• The user interface can be confusing for first-time users
• Higher-tier plans with advanced features can be pricey for small teams

Pricing

• Free plan with 10 message credits per month
• Personal plan starts at $4.98/month (about $60/year)
• Pro and Premium plans available for advanced features and team collaboration
• 14-day free trial for paid plans

Reviews

On G2, Boomerang for Gmail has an average rating of 4.5 out of 5 stars from 409 reviews. Users praise its ease of use, time-saving features, and seamless integration with Gmail.

Capterra reviewers give Boomerang an average rating of 4.6 out of 5 stars, highlighting its effectiveness in managing email follow-ups and scheduling. Some users mention minor limitations with recurring emails.

Reddit users generally have positive things to say about Boomerang, with many considering it a valuable tool for email productivity. However, some question its necessity given Gmail's native email scheduling feature.

17. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales teams prospect, engage, and drive more revenue. With over 275M contacts and 73M companies in its B2B database, Apollo.io provides accurate data for sellers and marketers to discover new customers and establish effective go-to-market strategies.

Key Features

Apollo.io offers a comprehensive set of features for sales teams:

• Robust contact and account search with advanced filters
• Engagement tools for automated sequences and personalized outreach
• AI-powered recommendations and analytics to help close deals
• Integrations with popular CRMs and sales tools

Popular Use Cases

• Prospecting and lead generation
• Sales engagement and outbound campaigns
• Data enrichment and CRM cleansing

Pros

• Extensive and accurate B2B database
• All-in-one platform for prospecting and engagement
• AI-powered insights and recommendations

Cons

• Some users report occasional inaccuracies in email verification
• Higher pricing compared to some alternatives
• Learning curve for advanced features

Pricing

• Free plan with limited credits
• Paid plans start at $49/user/month (billed monthly)
• Annual discounts available

Reviews

On G2, Apollo.io has an impressive 4.8 out of 5 stars based on over 7,000 reviews. Users praise its comprehensive feature set and data accuracy.

Capterra reviewers give Apollo.io an overall rating of 4.6 out of 5, highlighting its ease of use and helpful customer support. Some users note occasional data inaccuracies.

Reddit sentiment is generally positive, with users appreciating Apollo.io's affordability compared to alternatives like ZoomInfo. However, some users report higher bounce rates and recommend additional email verification.

18. Showpad

Showpad is a comprehensive sales enablement solution designed to empower revenue teams and build trust with buyers. It provides a centralized platform for content management, training, and buyer engagement, helping sales teams deliver personalized and impactful experiences at every stage of the sales cycle.

Key Features

• Centralized content repository for easy organization and access to sales assets
• AI-powered content recommendations to suggest the most relevant materials
• Personalized buyer experiences through customizable content and digital sales rooms
• Training and coaching capabilities to elevate seller performance

Showpad stands out as a top SaaS sales tool due to its focus on enabling sellers to engage buyers effectively. Its AI-driven insights, interactive content capabilities, and seamless integrations make it a valuable asset for revenue teams looking to close more deals.

Popular Use Cases

• Streamlining content management and ensuring sellers have access to the latest materials
• Delivering dynamic, personalized content experiences to buyers
• Providing ongoing training and coaching to improve seller effectiveness

Pros

• Intuitive user interface for easy adoption and navigation
• Robust content management and organization features
• Powerful analytics to track content performance and buyer engagement

Cons

• Higher pricing compared to some other sales enablement tools
• Requires ongoing content maintenance and updates
• May have a learning curve for users unfamiliar with the platform

Reviews

On G2, Showpad has an impressive average rating of 4.6 out of 5 stars based on over 1,600 reviews. Users praise its ease of use, content management capabilities, and positive impact on sales effectiveness.

Capterra reviewers give Showpad an overall rating of 4.4, highlighting its user-friendly interface, content customization options, and ability to streamline sales processes. Some users note minor UX issues and the need for ongoing content updates.

Across various review platforms, customers consistently commend Showpad for its ability to bridge the gap between marketing and sales teams, enabling sellers to deliver impactful buyer experiences. The consensus is that Showpad is a powerful tool for organizations looking to optimize their sales enablement efforts.

Pricing

• Essential, Plus, and Ultimate plans available
• Custom pricing based on specific business requirements
• Contact Showpad for a personalized quote

19. Paperflite

Paperflite is an end-to-end content management and sales enablement platform that empowers sales and marketing teams to store, organize, distribute and track their content. It also provides the ability to create stunning content experiences such as custom microsites, landing pages, and interactive resources hubs. Paperflite's real-time engagement analytics allow users to understand how prospects interact with content across multiple channels.

Key Features

Paperflite offers several features that enhance its utility as a sales and marketing content management platform:

• Content discovery, making it easy for sales reps to find relevant materials
• Content distribution tools for effectively sharing materials with prospects
• Content experience features to create custom microsites for buyers
• Content analytics to provide insights into prospect engagement

Popular Use Cases

• Organizing and centralizing sales and marketing collateral
• Creating personalized content microsites to share with prospects
• Tracking content engagement to prioritize follow-ups

Pros

• Comprehensive approach to managing and optimizing sales content
• Enhances the effectiveness of sales interactions
• Integrates with popular CRMs and other sales tools

Cons

• Some effort required to set up and customize the platform
• Pricing may be a consideration for smaller teams
• Learning curve to fully utilize all features

Pricing

• Sales Content Management begins at $50 USD per user per month (5 user minimum)
• Interactive Content Experiences begins at $500 USD per month
• No-code platform to build interactive landing pages for marketing campaigns

Reviews

On Capterra, Paperflite has an overall rating of 4.0 out of 5. Users praise its ease of use, simple UX/UI, real-time analytics, and cost effectiveness. Some note minor limitations in integrations and features.

G2 reviews highlight Paperflite's ability to "organize and share content" and "track how prospects consume and engage with content". It has an average rating of 4.7 out of 5 stars.

Paperflite lets us organize our marketing collaterals so our sales teams can easily find what they're looking for, and reach the right prospects at the right time.

Conclusions

Choosing the best SaaS sales tool for your business depends on your specific needs, budget, and team size. Consider factors such as automation capabilities, integrations with your existing tools, user-friendliness, and scalability when evaluating options.

Among the top SaaS sales tools covered in this article, Bardeen, Pipedrive, and HubSpot Marketing Hub stand out as popular choices for their comprehensive features and proven track records.

If you're looking for a powerful browser extension to automate repetitive tasks and speed up workflows, download and install Bardeen's Chrome extension for free. You can also take advantage of their 14-day free trial of premium features to experience the full potential of this AI-powered automation tool.

Ultimately, the key to success with any SaaS sales tool is to invest time in learning its features, integrating it into your workflow, and continuously optimizing your processes. By leveraging the right tools and strategies, you can empower your sales team to work more efficiently, close more deals, and drive business growth.