9 Best LinkedIn Marketing Tools: Top Picks for 2024

Are you looking to take your LinkedIn marketing to the next level? With so many tools available, it can be overwhelming to find the right ones for your business. That's why we've curated a comprehensive list of the 9 best LinkedIn marketing tools, complete with key features, pros, cons, and real user reviews.

In this article, you'll discover a range of powerful tools designed to help you automate sales tasks with AI, generate leads, and drive engagement on the world's largest professional network. Whether you're a small business owner, marketer, or sales professional, you'll find valuable insights and recommendations to optimize your LinkedIn strategy.

From AI-powered automation to robust analytics and personalized outreach, these tools offer a variety of features to suit your specific needs and goals. We've carefully researched and analyzed each tool to provide you with an unbiased, in-depth look at their strengths and weaknesses, so you can make an informed decision about which ones to add to your marketing stack.

Plus, we've included genuine customer reviews from popular platforms like G2, Capterra, and Reddit to give you a real-world perspective on how these tools perform in practice. With this comprehensive resource at your fingertips, you'll be well-equipped to choose the best LinkedIn marketing tools to grow your network, automate sales prospecting, and achieve your business objectives. Let's dive in!

1. Bardeen

Looking for a top-notch LinkedIn marketing tool? Meet Bardeen, the AI-powered automation extension that's changing the game. With its ability to control any browser tab and run automations around the clock, Bardeen is a must-have for marketers looking to save time and get more done. Download the Bardeen Chrome extension for free and see what all the buzz is about!

Key Features

Here's what makes Bardeen a game-changer for LinkedIn marketing:

• Integrates with 100+ apps, including LinkedIn, for seamless automation
• Free AI web scraper to extract data from any website
• No-code workflow builder and AI-powered Magic Box for easy automation
• AI-generated emails and messages for personalized outreach

Popular Use Cases

• Scraping LinkedIn profiles for lead generation and data enrichment
• Automating LinkedIn outreach and follow-ups for targeted campaigns
• Extracting LinkedIn data automatically and syncing with CRMs and spreadsheets

Pros

• Offers a wide range of automations beyond just LinkedIn, making it a versatile tool for personal productivity
• Perfect for teams with its ability to run 24/7 in the cloud
• AI-powered features for intelligent automation and data analysis

Cons

• Steeper learning curve compared to simpler LinkedIn automation tools
• Higher pricing for premium features and credits
• Requires some technical know-how for advanced playbook building

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use and value for money. One reviewer raved, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen boasts an impressive 4.9 out of 5-star rating. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While Bardeen may not be as widely discussed on Reddit as some other LinkedIn tools, users who have tried it for LinkedIn automation and web scraping appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to take your LinkedIn marketing to the next level? Sign up for Bardeen's 14-day free trial and start automating your workflows today!

2. Hootsuite

Hootsuite is a comprehensive social media management platform that simplifies scheduling posts, engaging with your audience, and analyzing performance across multiple networks, including LinkedIn. Its robust features and user-friendly interface make it a popular choice for businesses and individuals looking to streamline their social media efforts.

Key Features

Hootsuite offers several features that are particularly useful for LinkedIn marketing:

• Schedule and publish posts directly to your LinkedIn profile and company page
• Monitor brand mentions and engage with your audience through a unified inbox
• Gain insights into your content performance with detailed analytics and reports
• Collaborate with team members using approval workflows and content libraries

Popular Use Cases

• Scheduling a consistent flow of LinkedIn content in advance to maintain an active presence
• Monitoring industry trends, competitor activity, and brand mentions to inform your strategy
• Measuring the impact of your LinkedIn marketing efforts to optimize performance

Pros

• Robust scheduling and automation features to save time and effort
• Comprehensive analytics to track and measure your LinkedIn performance
• Integrates with other social networks for a centralized social media management solution

Cons

• Higher pricing compared to some alternatives, which may be a consideration for small businesses
• The feature-rich platform may have a learning curve for new users
• Some users report occasional lags or glitches, particularly when making bulk scheduling updates

Reviews

On G2, Hootsuite has an average rating of 4.2 out of 5 stars from over 4,200 reviews. Many users praise its ease of use, time-saving automation, and robust analytics. However, some note the higher pricing and occasional performance issues as drawbacks.

Capterra reviewers give Hootsuite an overall rating of 4.5 out of 5, with users highlighting the platform's scheduling capabilities, social media integrations, and reporting features. A few reviewers mention the learning curve and pricing as potential cons.

Across Reddit threads, users generally recommend Hootsuite for its comprehensive feature set and ability to manage multiple social media accounts efficiently. However, some suggest exploring more affordable alternatives for small businesses or those with more basic LinkedIn marketing needs.

Pricing

• Professional: $99/month for 1 user and 10 social accounts (about €88/month)
• Team: $249/month for 3 users and 20 social accounts (about €221/month)
• Custom Enterprise plans available for larger organizations
• 30-day free trial for Professional and Team plans

3. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing software that helps businesses generate leads, automate marketing tasks, and measure the effectiveness of their campaigns. With its user-friendly interface and powerful features, HubSpot Marketing Hub has become a popular choice for businesses looking to streamline their marketing efforts and drive growth.

Key Features

HubSpot Marketing Hub offers a range of features designed to help businesses attract, engage, and convert leads:

• AI-powered lead generation and marketing automation
• Blogging, landing pages, and email marketing tools
• Social media management and SEO optimization
• Robust analytics and reporting capabilities

Popular Use Cases

• Creating and managing content across multiple channels
• Automating personalized email campaigns and lead nurturing
• Tracking and optimizing the entire customer journey

Pros

• Intuitive and user-friendly interface
• Seamless integration with HubSpot CRM and other tools
• Extensive resources and support for users

Cons

• Higher pricing compared to some alternatives
• Initial learning curve for new users
• Some advanced features require higher-tier plans

Reviews

G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars, praising its ease of use, comprehensive features, and excellent customer support. Many users appreciate how the platform streamlines their marketing efforts and helps them achieve tangible results.

On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5, with users highlighting its powerful automation capabilities, intuitive interface, and seamless integration with other tools. Some reviewers note that the pricing can be steep for smaller businesses.

Reddit sentiment around HubSpot Marketing Hub is generally positive, with users appreciating its all-in-one approach to marketing. However, some users caution that the platform's extensive features can be overwhelming initially and that the pricing model may not be suitable for all businesses.

Pricing

• Starter plan starts at £14/month per seat
• Professional plan starts at £702/month for 3 seats
• Enterprise plan pricing available upon request
• Free tools available with limited features

4. Crystal

Crystal is a powerful LinkedIn tool that provides insights into personality types based on profiles, helping users tailor their communication for better networking and engagement. It is an ideal tool for professionals looking to build stronger relationships and improve their LinkedIn outreach efforts.

Key Features

Crystal offers several standout features that make it a valuable addition to any LinkedIn marketer's toolkit:

• Gain personality insights for yourself, coworkers, customers, and candidates
• Receive instant communication guidance with the Chrome extension
• Personalize messaging with the AI-powered writing assistant
• Prepare for meetings with custom "playbooks" based on attendee personalities

Popular Use Cases

• Sales teams using personality insights to tailor their pitches and negotiation strategies
• Recruiters leveraging Crystal to assess candidate fit and improve hiring decisions
• Marketers crafting hyper-personalized outreach based on individual personality types

Pros

• Provides valuable insights to help users communicate more effectively
• Integrates seamlessly with LinkedIn and other platforms
• Offers a free plan to get started

Cons

• Personality insights may not always be 100% accurate
• Some users report the tool can use up credits quickly
• Paid plans can be expensive for individual users

Reviews

On G2, Crystal has an average rating of 4.6 out of 5 stars from 337 reviews. Many users praise its ability to provide helpful insights for meeting preparation and sales interactions.

Capterra reviewers highlight Crystal's accuracy in analyzing personality types, with one user noting it has been "totally spot-on so far." They appreciate features like the Chrome extension and find it fun to use.

A sampling of comments on Reddit suggests that while Crystal can provide some useful insights, its accuracy depends on the amount of data available. Users caution that online personas don't always reflect the full picture of someone's personality. Overall, it is seen as a helpful tool when used judiciously alongside human judgment.

Pricing

• Free plan with limited features
• Premium plan: $49/month or $588/year
• Business and Enterprise plans: Custom pricing

5. Drift

Drift is a human-centric, AI-powered buyer engagement platform that automatically listens, understands, and learns from buyers to provide individualized experiences at every touchpoint of the buying journey. Drift's conversational AI capabilities make it a valuable addition to any LinkedIn marketing stack, enabling businesses to engage with prospects in real-time and convert more high-quality leads.

Key Features

Drift offers a range of features that make it an effective LinkedIn marketing tool, including:

• AI-powered chatbots for 24/7 lead engagement
• Live chat for real-time conversations with prospects
• Intent analysis to understand visitor behavior and preferences
• Lead qualification to identify high-quality opportunities

Popular Use Cases

• Engaging target accounts with personalized messages
• Qualifying leads and booking meetings automatically
• Providing instant customer support and recommendations

Pros

• Enables real-time engagement with website visitors
• Offers seamless integration with marketing and sales tools
• Provides valuable insights for data-driven decisions

Cons

• Pricing can be steep for small businesses
• Customization options for chatbots could be improved
• Reporting features have room for enhancement

Pricing

• Pricing starts at $2,500 per month (billed annually)
• Custom enterprise plans are also available

Reviews

On G2, Drift has an average rating of 4.4 out of 5 stars based on over 1,200 reviews. Users praise its ability to transform customer engagement and accelerate sales cycles.

A Capterra reviewer highlighted Drift's reliability and efficiency, stating: "Drift is a Sensational Marketing Automation Solution." They appreciated the platform's ease of setup and use.

Feedback on Reddit suggests that while Drift can be effective for lead generation, some users experienced challenges with spam and found the learning curve steeper than expected. However, the general consensus is that Drift provides value for businesses looking to improve their conversational marketing efforts on LinkedIn and beyond.

6. Zoho

Zoho is a comprehensive cloud software suite that offers a wide range of applications for businesses, including CRM, sales, marketing, finance, and more. Zoho's AI-powered assistant, Zia, is a standout feature that makes it a popular choice for LinkedIn marketing and sales teams. Zia provides intelligent insights, automates tasks, and helps predict sales outcomes, making it an invaluable tool for improving sales performance and efficiency.

Key Features

Zoho's AI-powered features are designed to help sales teams work smarter and close more deals:

• Zia Voice allows users to talk to Zoho CRM and access information hands-free
• Zia Prediction provides insights into which deals are most likely to close based on past data
• Zia Email uses sentiment analysis to prioritize emails that need immediate attention
• Zia Chat offers a conversational interface for getting quick answers and updates

Popular Use Cases

• Generating high-quality leads from LinkedIn using Zoho CRM and Zia's predictive analytics
• Automating follow-up emails and tasks to nurture leads through the sales funnel
• Gaining AI-powered insights to optimize LinkedIn ad campaigns and target the right audience

Pros

• Comprehensive all-in-one platform with native integrations between apps
• Powerful AI capabilities to automate tasks and guide decision-making
• Affordable pricing plans for small businesses and startups

Cons

• Steeper learning curve compared to some other tools due to extensive features
• Some advanced AI features are only available on higher-tier plans
• Customization options may be limited for very complex business processes

Pricing

• Free plan available for up to 3 users
• Standard plan starts at $14/user/month billed annually (about $18/user/month billed monthly)
• Professional plan starts at $23/user/month billed annually (about $30/user/month billed monthly)
• Enterprise plan starts at $40/user/month billed annually (about $45/user/month billed monthly)

Reviews

On G2, Zoho CRM has an average rating of 4.1 out of 5 stars from over 2,600 reviews. Many users praise its ease of use, customization options, and value for money.

Capterra reviewers give Zoho CRM an overall rating of 4.0, highlighting the benefits of the AI assistant and the ability to streamline processes. Some noted the initial learning curve and occasional lags with customer support.

On Reddit and TrustRadius, users share positive experiences with Zoho One as a complete business management platform. They find it cost-effective with a robust feature set, though some mention it can take time to fully maximize its potential. The AI capabilities are seen as helpful for LinkedIn marketing and sales use cases.

7. Zopto

Zopto is a comprehensive LinkedIn automation tool that combines the power of AI with omni-channel outreach to help businesses generate leads and drive sales. With its user-friendly interface and advanced features, Zopto simplifies the process of creating and managing LinkedIn campaigns, making it an excellent choice for sales teams and entrepreneurs looking to scale their lead generation efforts.

Key Features

Zopto's feature-rich platform is designed to boost productivity and open up new lead generation opportunities:

• Omni-channel campaigns that combine LinkedIn and email outreach
• AI-powered campaign assistant for personalized templates and responses
• Advanced filtering and targeting options for highly targeted campaigns
• Real-time reporting and analytics to track performance and optimize results

Popular Use Cases

• Generating sales conversations with ideal target audiences
• Automating personalized outreach and follow-up across LinkedIn and email
• Leveraging AI to create targeted campaigns and manage inbox conversations

Pros

• Comprehensive platform with a wide range of automation features
• AI-powered tools for campaign creation, personalization, and inbox management
• Unlimited support included with all plans

Cons

• Higher pricing compared to some other LinkedIn automation tools
• Some users report issues with slow performance and confusing statistics
• Steeper learning curve due to the breadth of features and customization options

Reviews

On G2, Zopto has an average rating of 4.4 out of 5 stars based on 65 reviews. Many users praise the tool's automation capabilities and dedicated customer support, while some cite concerns about performance and ease of use.

Capterra reviewers give Zopto an overall rating of 4.0, with positive comments highlighting the tool's effectiveness for lead generation and helpful onboarding process. However, some users note difficulties with canceling subscriptions and higher prices compared to alternatives.

Discussions on Reddit suggest that while Zopto is a capable LinkedIn automation tool, users should carefully consider their objectives and compare features and pricing with other options like Phantombuster, Dux-Soup, and WeConnect before making a decision.

Pricing

• Basic: $157/month for 1 account (ideal for small teams and sales professionals)
• Pro: $237/month for 1 account (perfect for entrepreneurs and small businesses)
• Agency & Enterprise Basic: Starting at $125/user/month (minimum 2 users, volume discounts available)
• Agency & Enterprise Pro: Starting at $190/user/month (minimum 2 users, volume discounts available)

8. 6sense Revenue AI

6sense Revenue AI is an account-based marketing (ABM) platform that leverages AI to identify high-value accounts, predict buying behavior, and engage prospects with personalized campaigns across multiple channels. By capturing anonymous buying signals and providing actionable insights, 6sense enables marketing and sales teams to focus their efforts on the accounts most likely to convert, ultimately improving pipeline quality and accelerating revenue growth.

Key Features

6sense offers a comprehensive set of features to support data-driven ABM strategies:

• AI-powered account identification and scoring based on intent signals and engagement
• Predictive analytics to determine the best time to engage with target accounts
• Multi-channel campaign orchestration across email, web, advertising, and social media
• Seamless integration with popular CRM systems like Salesforce

Popular Use Cases

• Aligning sales and marketing efforts around high-value accounts
• Personalizing outreach based on account behavior and buying stage
• Measuring the impact of ABM campaigns on pipeline and revenue

Pros

• Robust intent data sourced from a wide variety of third-party signals
• Strong support for broad ABM adoption across the revenue organization
• Improved targeting and engagement capabilities for display advertising

Cons

• Premium pricing model with add-on costs for new products and features
• Incomplete data for European markets due to GDPR restrictions
• Inconsistent quality of customer support depending on the representative

Reviews

On G2, 6sense has an average rating of 4.3 out of 5 stars based on 847 reviews. Users praise its ease of use, custom reporting, and insightful account analysis. However, some note limitations in the depth of reporting features and data availability for European markets.

Capterra reviewers appreciate 6sense's data quality compared to alternatives like Clearbit, but criticize the user experience and lack of API access for CRM integration. The tool receives an overall rating of 4.0 on the platform.

Discussions on Reddit suggest that while 6sense can be helpful for prioritizing accounts, the intent data should be used cautiously and not referenced directly with prospects. Some users question the reliability and value of intent data in general, especially for enterprise companies.

Pricing

• 6sense does not publicly disclose pricing, but estimates suggest a starting cost of around $140,000 per year
• Minimum 2-year contract required
• Additional products and features available at an extra cost

9. Dux-Soup

Dux-Soup is a worthy addition to this list of top LinkedIn marketing tools due to its ease of use and comprehensive feature set. As a LinkedIn automation tool, Dux-Soup enables you to automate essential tasks like sending connection requests, endorsing skills, and creating personalized drip campaigns, making it an excellent choice for businesses and professionals looking to expand their network and generate leads.

Key Features

These features make Dux-Soup a valuable tool for automating LinkedIn outreach and lead generation:

• Create scalable drip campaigns with personalized messages and custom delays
• Automatically view profiles, send connection requests, and endorse skills
• Integrate with your CRM to centralize lead management
• Access detailed campaign analytics to optimize performance

Popular Use Cases

• Sales teams using Dux-Soup to automate prospecting and outreach on LinkedIn
• Recruiters leveraging the tool to find and engage with top talent
• Entrepreneurs and freelancers growing their professional network

Pros

• User-friendly interface and straightforward setup
• Integrates seamlessly with LinkedIn Sales Navigator
• Customizable drip campaigns for targeted outreach

Cons

• Requires caution to avoid exceeding LinkedIn's daily limits
• Some users report a learning curve for advanced features
• Pricing may be a consideration for individuals or small businesses

Reviews

On G2, Dux-Soup has an impressive average rating of 4.3 out of 5 stars based on 75 reviews. Users praise its automation capabilities and ability to personalize outreach at scale.

Capterra reviewers give Dux-Soup an overall score of 4.0, with high marks for ease of use, customer service, and features. Many appreciate the time-saving benefits of the drip campaigns.

Feedback on Reddit and TrustRadius highlights Dux-Soup as an effective LinkedIn automation tool when used responsibly. Users value features like the X-ray search and customizable campaigns, noting it provides good value for growing a LinkedIn presence.

Pricing

• Pro Dux plan starts at €12.99/month (approximately $14 USD)
• Turbo Dux plan is €49/month (about $53 USD)
• Cloud Dux plan is €88/month (roughly $95 USD)
• All plans offer a 14-day free trial
• 20% discount available for annual billing

Conclusions

Choosing the best LinkedIn marketing tools for your needs depends on several factors, such as your marketing objectives, budget, team size, and technical expertise. It's essential to consider tools that align with your goals, whether it's automating outreach, generating leads, or analyzing performance.

Among the top LinkedIn marketing tools discussed in this article, Bardeen, Hootsuite, and HubSpot Marketing Hub stand out as the most popular and versatile options. Bardeen's AI-powered automation extension is a game-changer for marketers looking to save time and streamline their workflows. Its ability to integrate with 100+ apps and run automations 24/7 makes it an excellent choice for teams of all sizes.

To experience the power of Bardeen firsthand, we encourage you to download and install the Chrome extension, sign up for free, or start a 14-day free trial of its premium features. With Bardeen in your marketing toolkit, you'll be well-equipped to take your LinkedIn marketing efforts to new heights and achieve your goals more efficiently.