How to Schedule LinkedIn Posts: Easy Steps 2024

Scheduling LinkedIn posts is a game-changer for professionals and businesses looking to maintain a consistent presence and maximize their reach. By planning content in advance, you can save time, optimize post timing, and keep your audience engaged.

But what's the best way to schedule your LinkedIn posts? In this quick guide, we'll explore both the manual and automated methods, including using AI agents like Bardeen to streamline the process. Get ready to level up your LinkedIn strategy and discover how scheduled posting can help you connect with your network more effectively than ever before.

Why Scheduling LinkedIn Posts is Essential

Scheduling your LinkedIn posts in advance offers several key benefits:

Maintain a Consistent Presence

By scheduling posts ahead of time, you can ensure that your LinkedIn page consistently publishes new content on a regular basis. This helps keep your brand top-of-mind for followers and demonstrates that you are actively engaged on the platform.

Save Time and Boost Productivity

Rather than logging into LinkedIn each day to manually create new posts, you can sit down and schedule out content for the next week or month all at once. This allows you to focus on other priorities, while still maintaining a steady flow of content going out to your page.

Optimize Timing for Maximum Reach

The time of day and day of week that you post on LinkedIn can significantly impact a post's visibility and engagement. By scheduling content, you can make sure posts are going out at the optimal times to reach your specific audience. For example, if your followers are most active on weekday mornings, you'd want to schedule more posts during those timeframes.

Use Scheduling Tools for Efficiency

Third-party social media management platforms like Hootsuite and Buffer integrate with LinkedIn Pages to enable easy scheduling. These tools let you set up posts in advance and manage your content calendar from a central dashboard. Consider using automation tools for sales prospecting to streamline your LinkedIn efforts.

Scheduling LinkedIn content takes the daily posting burden off your plate while helping you strategically plan out posts to maximize reach and engagement.

Next up, we'll walk through the basics of using LinkedIn's built-in scheduling tools so you can start implementing this into your LinkedIn strategy.

How to Schedule Posts Directly on LinkedIn

LinkedIn offers built-in functionality that allows you to easily schedule posts to be published at a later date and time directly from the platform. This can save you time by enabling you to create a batch of posts in advance and have them automatically go live on a set schedule, rather than having to manually post each day.

Overview of LinkedIn's Scheduling Feature

LinkedIn's native post scheduler lets you create a post as normal, then select a future date and time for it to be published. You can schedule posts up to 3 months in advance. Once scheduled, posts can be viewed, edited or deleted prior to their scheduled time.

The scheduling feature is available on both desktop and the LinkedIn mobile app. However, some post types like events and polls can't be scheduled.

Step-by-Step Guide to Schedule a Post

To schedule a post on LinkedIn:

1) Start a new post

2) Create your post content

3) Click the clock icon to open the scheduling options

4) Select your desired date and time

5) Click "Schedule"

Your post will now be scheduled and will automatically publish at the designated time. You can view and manage all upcoming scheduled posts from the "Scheduled Posts" section.

Limitations of LinkedIn's Scheduler

While LinkedIn's built-in scheduler is convenient, it does have some limitations. The main one is that you can only schedule posts up to 3 months in advance. For longer-term planning, you may need to automate sales prospecting using third-party tools.

The native scheduler also lacks some features compared to third-party apps, like being able to bulk upload and schedule multiple posts at once or automatically repeat posts.

Accessing Analytics for Scheduled Posts

Once your scheduled post is published, you can view analytics on its performance just like any other post. Metrics like impressions, reactions, comments, and shares are available.

This allows you to see how well your scheduled content is resonating with your audience and compare it to posts published in real-time. Use these insights to optimize your scheduling strategy.

Looking to save even more time on LinkedIn? Try the LinkedIn Profile Scraper from Bardeen. It automates data extraction and integrates with tools like Notion or Google Sheets for a seamless workflow.

LinkedIn's native post scheduler is a basic but useful tool for maintaining a consistent posting cadence and planning content in advance.

Coming up, we'll compare LinkedIn's built-in scheduling to the enhanced capabilities offered by third-party social media management platforms.

Advanced LinkedIn Scheduling Tools to Boost Your Efficiency

While LinkedIn's native scheduler provides basic functionality, third-party social media management platforms offer more robust features to level up your LinkedIn strategy. Tools like Hootsuite, Sprout Social, and Agorapulse streamline the process of scheduling LinkedIn posts, enabling you to plan and organize content weeks or even months in advance.

Top Social Media Management Platforms for LinkedIn

Popular tools for scheduling LinkedIn content include Hootsuite, Sprout Social, Agorapulse, and Buffer. These platforms support multiple social networks, allowing you to manage all your accounts from a single dashboard.

For example, Hootsuite lets you schedule posts, track mentions, and measure performance across LinkedIn, Facebook, Instagram, Twitter, and more. Its intuitive interface and powerful features make it a top choice for busy social media managers.

Comparing LinkedIn Scheduling Tool Features and Pricing

When evaluating LinkedIn scheduling tools, consider factors like pricing, supported networks, analytics, team collaboration, and content creation features. Tools range from basic, low-cost options to enterprise-level solutions.

Hootsuite plans start at $49/month, while Sprout Social begins at $99/month per user. Agorapulse offers plans from $79/month. Buffer has a free option with limited features, with paid plans from $5/month. Compare features and pricing to find the best fit for your needs and budget.

Connecting Your LinkedIn Account to a Scheduling App

To start scheduling LinkedIn posts with a third-party tool, you'll first need to connect your LinkedIn profile and/or company page. This typically involves authorizing the app to access your LinkedIn account.

For example, in Hootsuite, click your profile picture, then navigate to "Social networks and teams" to add a new LinkedIn account. Follow the prompts to sign in and grant necessary permissions. Once connected, you can compose and schedule LinkedIn posts directly from Hootsuite.

Benefits of Third-Party Tools vs. Native LinkedIn Scheduling

While the LinkedIn scheduler is free and convenient, third-party tools offer distinct advantages. You can plan and schedule content further in advance, bulk upload posts via CSV, and access more advanced analytics.

Tools like Hootsuite also provide content suggestions and optimization tips to improve post performance. Plus, managing LinkedIn alongside other social profiles saves time versus scheduling natively on each platform.

Investing in a social media management tool with LinkedIn scheduling capabilities can significantly boost your productivity and results. Automate sales prospecting to maximize efficiency. Evaluate your needs and budget to choose the best option.

Next up, we'll share expert tips and best practices to maximize the impact of your scheduled LinkedIn posts. Stay tuned for the final installment of our LinkedIn scheduling guide!

Effective Strategies for Scheduling LinkedIn Posts

To maximize the impact of your LinkedIn content, it's crucial to implement best practices when scheduling your posts. By maintaining a diverse content mix, identifying optimal posting times, crafting engaging copy, and planning ahead, you can effectively reach and resonate with your target audience on LinkedIn.

1. Diversify Your Scheduled Content Mix

While scheduling posts saves time, it's essential to avoid falling into the trap of repetitive or monotonous content. Ensure your scheduled posts include a variety of formats, such as text updates, images, videos, and articles.

For example, you might schedule a thought-provoking question on Monday, share an industry news article on Wednesday, and post a behind-the-scenes video on Friday. By diversifying your content, you keep your followers engaged and eager to see what you'll share next.

2. Use Analytics to Determine Optimal Posting Times

To maximize visibility and engagement, it's crucial to schedule your LinkedIn posts when your target audience is most active on the platform. Utilize LinkedIn analytics to identify peak times for your specific followers.

Pay attention to metrics such as impressions, clicks, and engagement rates to determine which days and times yield the best results. For instance, if you notice higher engagement on weekday mornings, prioritize scheduling your most important updates during those time slots.

3. Craft Compelling Post Copy for Scheduled Content

When scheduling LinkedIn posts, it's tempting to focus solely on the logistics and overlook the importance of crafting compelling copy. However, the words you use in your posts significantly impact their performance.

Take the time to write engaging headlines, hook readers with strong opening lines, and format your posts for easy readability. Use storytelling techniques, ask thought-provoking questions, and include calls-to-action to encourage interaction. Remember, even scheduled posts should feel authentic and personable.

4. Plan Your Scheduled Posts Weeks in Advance

To maintain a consistent posting schedule on LinkedIn, it's wise to plan your content at least 2-4 weeks in advance. This approach allows you to strategically align your posts with upcoming events, product launches, or industry trends.

Set aside dedicated time each month to brainstorm content ideas, create a content calendar, and schedule your posts using LinkedIn's native tools or third-party scheduling apps. By planning ahead, you can ensure a steady flow of valuable content for your followers, even during busy periods.

Scheduling LinkedIn posts is a valuable strategy for maintaining a consistent presence, but it's essential to approach it thoughtfully. Focus on quality over quantity, and continually monitor and adjust your scheduling strategy based on performance insights. If you're looking to enhance your outreach, explore prospect list building techniques to complement your LinkedIn strategy.

Save time and plan your posts efficiently by using Bardeen’s connect LinkedIn integration. It allows you to automate repetitive tasks, so you can focus more on crafting engaging content.

Thanks for sticking with us through this in-depth guide on scheduling LinkedIn posts! By now, you're well-equipped to take your LinkedIn content strategy to new heights. Remember, even the most well-scheduled post won't make an impact without genuine effort and authenticity behind it.

Conclusions

Mastering the art of scheduling LinkedIn posts is crucial for maintaining a strong presence and engaging your audience. In this guide, you discovered:

• The benefits of scheduling posts for consistency, time-saving, and optimal timing
• How to use LinkedIn's native scheduling tools and their limitations
• Leveraging third-party scheduling apps for advanced features and analytics
• Best practices for creating a diverse content mix, identifying ideal posting times, and crafting compelling copy

By implementing these strategies, you'll elevate your LinkedIn game and build a thriving presence. Don't let your LinkedIn potential go untapped - start scheduling your way to success today!