How to Export Leads From Sales Navigator: Full Guide

1. Utilize Sales Navigator's Lead Search Filters

Take advantage of Sales Navigator's extensive lead search filters to find your target buyers. Enter relevant keywords, such as skills or specialties, in the search bar. Specify the job titles, geographic locations, industries, and company sizes you want to target. For example, if you sell marketing software, you could search for leads with "Digital Marketing Manager" titles at companies with 50-200 employees in the technology industry located in New York City. Sales prospecting tools can make this process more efficient.

Experiment with different filter combinations to see which yield the best results. You can include or exclude specific companies and use Boolean modifiers like AND, OR, and NOT to refine your search further. The more targeted your search, the more relevant your exported leads will be.

2. Find Warm Leads Following Your Company or Engaging with Content

Look for warm leads who are already familiar with your brand. Go to your Sales Navigator Lists and select "Leads following your company" to see everyone who follows your LinkedIn Company Page. These leads are likely interested in your products or services.

You can also find leads who have engaged with your company's LinkedIn content, such as posts, articles, or videos. Filter your saved leads by "Posted on LinkedIn in past 30 days" to identify active users, then check if they interacted with any of your content. Leads who have commented on or liked your posts are great candidates for outreach. Learn more about the differences between cold and warm leads.

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3. Save Filtered Searches for Ongoing Lead Generation

Once you've dialed in your search filters, save that search to automatically add new matching leads over time. Give your saved search a descriptive name, choose how often you want to receive lead alerts, and select the option to automatically save new leads to a list.

Saving targeted searches ensures a steady stream of fresh, relevant leads to export and prospect. For instance, if you sell CRM software, set up saved searches for common buyer job titles like Sales Operations Manager or VP of Sales. Each week, you'll get an alert with new leads matching those titles to add to your outreach campaigns.

4. Get Granular with Boolean Search Modifiers

Boolean search modifiers give you even more control over your Sales Navigator searches. Use quotation marks for exact-match phrases, such as "account executive". Use the AND modifier to include multiple terms, like sales AND manager. The OR modifier expands your search to include any of the terms, such as manager OR director. Exclude terms with the NOT modifier, as in VP NOT assistant.

Combine Boolean modifiers to build highly specific searches. For example, "sales operations" AND (manager OR director) AND "software" NOT "medical" would find Sales Operations Managers and Directors with software experience outside of the medical industry. Getting this granular helps you export the most qualified leads for your offering.

By leveraging Sales Navigator's search filters, finding warm leads, saving searches, and using Boolean modifiers, you can build hyper-targeted lists of exportable leads. Invest time upfront to set up your searches, and you'll have a pipeline of quality leads to fuel your sales efforts.

With your exportable leads identified, you're ready to extract them from Sales Navigator. The next section will walk you through the process of exporting lead lists step-by-step so you can seamlessly transition those leads to your CRM or outreach tools.

1. Export Leads or Saved Search Results to CSV

To export a lead list from Sales Navigator, navigate to Lists from the menu and open the list you want to export. Click the Export button above the list of leads. You'll have the option to export all leads in the list or just selected ones.

If you want to export the results of a saved search, go to your saved searches, run the one you want to export, and hit the Export button above the results. Again, choose to export all leads or specific ones.

Sales Navigator will generate a CSV file that you can save to your computer. This file contains all the lead information visible in Sales Navigator, such as name, title, company, location, etc.

2. Import Exported Leads to Your CRM or Outreach Tools

Now that you have your leads in a CSV file, you can import that data into your CRM (like Salesforce or HubSpot) or outreach tools (such as Outreach or SalesLoft). This allows you to manage your leads in a centralized location, enrich the data with additional information, and use it for email or phone outreach.

To import the CSV file, go to the import or lead upload section of your CRM or outreach tool. Select the CSV file from your computer and map the fields to the corresponding ones in the tool. Once the import is complete, you'll have your Sales Navigator leads synced with the rest of your sales tech stack.

3. Be Mindful of Sales Navigator Export Limits

Keep in mind that Sales Navigator has a limit of 2,500 exported leads at a time. If your lead list or saved search has more than 2,500 people, you'll need to export them in batches.

To get around this, use Sales Navigator's filters to create smaller segments of your list or search that fall under the 2,500 limit. For example, if you're exporting a saved search for sales directors, filter it by location to create multiple lists under 2,500 leads each. Then export those smaller batches one at a time until you have all the leads.

4. Regularly Export New Leads from Saved Searches

Saved searches in Sales Navigator are dynamic, meaning new leads get added automatically when they match your search criteria. To ensure you have the most up-to-date data, export your saved searches regularly, such as once a week or month.

You can even automate this process with tools like Zapier, which can automatically export new leads from a saved search and import them into your CRM or outreach tool. This saves you the manual work of exporting and importing leads on an ongoing basis.

By exporting your Sales Navigator leads to CSV and importing them into your sales tools, you can streamline your prospecting workflow and get more value out of the leads you find. Just be aware of export limits and regularly export saved searches to keep your data fresh.

With your exported Sales Navigator leads in hand, the next step is to enrich that data and verify key information like email addresses. The next section will cover how to fill in missing data points and ensure your leads are ready for outreach.

1. Ensure You Have Complete, Accurate Lead Data

When you export leads from Sales Navigator, you'll get basic information like name, title, company, and location. However, to effectively reach out and personalize your messaging, you need additional details such as email address, phone number, company size, industry, and more.

Incomplete or inaccurate lead data can hinder your outreach efforts. For example, if you're missing email addresses, you won't be able to run email campaigns. Or if you have outdated job titles, your messages may not resonate. That's why it's essential to enrich your Sales Navigator leads with complete, up-to-date information.

2. Use Data Enrichment Tools to Fill in the Gaps

Manually researching and filling in missing lead information can be time-consuming. Data enrichment tools automate this process by tapping into vast databases to append additional fields to your lead records.

For instance, let's say you exported 500 leads from Sales Navigator, but only have email addresses for half of them. A data enrichment tool can help find missing email addresses as well as add phone numbers, company details, and more. This empowers you to segment leads and tailor your outreach for better results.

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3. Verify Email Addresses to Boost Deliverability

Even if you have email addresses for your Sales Navigator leads, it's important to verify them before launching outreach campaigns. Email verification tools check addresses against known spam traps, catch-all domains, and other red flags to determine validity.

Sending messages to invalid or risky email addresses can damage your sender reputation and land your emails in spam folders. By verifying addresses upfront, you can improve deliverability, open rates, and overall campaign performance. Plus, you'll avoid the wasted time and resources of emailing leads that will never see your messages.

4. Upload Enriched, Verified Leads to Your CRM and Outreach Tools

With complete, accurate data for your Sales Navigator leads, it's time to put that information to use in your outreach efforts. Upload the enriched leads to your CRM so you can manage them alongside the rest of your pipeline. Make sure to map fields correctly so data syncs seamlessly.

Next, load the verified leads into your outreach tools to start prospecting. Whether you're sending cold emails with a tool like Outreach or running multi-channel sequences with SalesLoft, having quality data is key to grabbing prospects' attention and driving them to action.

Enriching and verifying your exported Sales Navigator leads is a critical step in the outreach process. By appending missing information, updating stale data, and validating email addresses, you can ensure you're working with the best possible leads. Now you're ready to launch targeted campaigns and book more meetings.

Congrats on making it this far in the guide! You're well on your way to becoming a Sales Navigator expert. Just remember, with great prospecting power comes great responsibility to use accurate data. Happy selling!