Clearbit 2024 Pricing & Plans: Costs & Comparisons

Clearbit's pricing can make or break your budget. With recent changes after HubSpot's acquisition, understanding the current costs is crucial. In this guide, we'll dive into Clearbit's new pricing structure, unpack what "credits" really mean, and compare it to top alternatives like ZoomInfo and Lusha. Plus, discover an affordable option that includes Clearbit data. Ready to master Clearbit pricing and make informed decisions? Let's get started!

Clearbit's Pricing Structure and Plans

Clearbit recently shifted to a volume-based pricing model called Clearbit for Business after being acquired by HubSpot in late 2023. The new pricing is determined by three main factors:

1. Database Size

The number of contacts in your database impacts the cost of your Clearbit plan. Larger databases will incur higher costs.

2. Monthly Credits

Clearbit uses a credit system where certain actions, like enriching a record or creating a new contact, consume credits. Plans include a set number of monthly credits.

• Enrichment costs $0.30 per record
• Creating a new contact costs 1 credit

3. Add-On Capabilities

Features like Forms, Capture, and Advertising can be added to the base plan for additional fees. The exact costs of the add-ons are not publicly disclosed.

Clearbit's pricing varies, with some sources mentioning plans starting around $99-$999 per month, scaling based on database size. For example:

• 200 employee company: ~$17,000 annually
• 1000+ employee company: ~$80,000 annually

To get the most accurate, up-to-date pricing for your specific needs, you'll need to contact Clearbit's sales team. They can provide a customized quote based on your database size and required features. Learn more about data enrichment to understand how these tools can benefit your business.

In the next section, we'll dive into how Clearbit's pricing compares to alternative sales prospecting tools to help you determine the best value.

How Clearbit's Pricing Compares to Top Alternatives

When evaluating the cost of Clearbit, it's important to compare its pricing model and rates to other leading B2B data providers. While Clearbit offers powerful data enrichment capabilities, there are several alternatives that may provide better value or additional features for certain use cases.

1. Top Competitors: ZoomInfo, Lusha, Apollo.io

ZoomInfo, Lusha, and Apollo.io are some of the most popular alternatives to Clearbit for B2B data enrichment. All three offer large databases of contact and company information.

• ZoomInfo pricing starts at $14,995 per year for its flagship Powered by DiscoverOrg platform.
• Lusha's plans range from $99 to $299 per month depending on data credits and user seats.
• Apollo.io starts at $49 per month for basic features and scales to $3,999+ for enterprises.

2. Clearbit's Opaque Pricing Structure

One of the key differences between Clearbit and competitors like ZoomInfo and Apollo is its lack of transparent, public pricing. Clearbit requires you to contact sales for a custom quote based on your database size and data needs.

In contrast, most alternatives openly publish their subscription tiers and rates on their websites. This makes it easier to estimate costs and compare value between providers. For example, you can easily find sales prospecting tools that fit your budget.

3. Why Clearbit Can Get Expensive

While Clearbit's data quality is strong, many users find that the costs can add up very quickly, especially for larger organizations. There are a few reasons why:

• Pay-as-you-go credits are easy to burn through with high-volume enrichment
• Add-ons like Capture and Advertising incur hefty additional fees
• Pricing is tied to database size, penalizing data-heavy companies

As one G2 reviewer put it, "Clearbit is a fantastic product, but definitely on the spendier side. Our annual contract was over $50,000."

4. An Affordable Alternative: Warmly

For companies seeking Clearbit's data at a lower price point, Warmly is an increasingly popular option. Warmly is a revenue operations platform that provides website visitor identification, lead enrichment, and sales engagement tools.

Warmly actually uses Clearbit data for enrichment but offers it as part of more affordable, all-inclusive packages starting at $700 per month. It also provides unique features like real-time sales alerts and Salesforce integration. For those looking to enrich LinkedIn profiles, Warmly might be a cost-effective choice.

By consolidating multiple RevOps capabilities under one platform, Warmly can help reduce your overall data and software spend compared to Clearbit plus other point solutions.

The key takeaway is that while Clearbit is a strong solution, its pricing model can make it prohibitively expensive for some organizations. It's wise to thoroughly assess your data needs and budget and explore alternatives like ZoomInfo, Apollo, or Warmly to find the best fit.

Thanks for sticking with us this far! We know we've thrown a lot of information at you. If you're still on the fence about Clearbit, the next section will walk through some real-world use cases and help you make a final decision. Alternatively, if you're ready to take the next step, you can always automate your outreach with tools like Warmly and Bardeen!

Use Bardeen's automated outreach tools to save time and increase efficiency in your sales processes.

Conclusions

Understanding Clearbit's pricing model is crucial for businesses considering the platform for their data enrichment needs. For more details on lead enrichment, visit our comprehensive guide.

This guide covered:

• Clearbit's new pricing structure and plans following its acquisition by HubSpot
• How Clearbit's pricing compares to top alternatives like ZoomInfo, Lusha, and Apollo.io

Don't get caught off guard by unexpected Clearbit costs that can quickly eat into your budget! Consider tools like prospect list building to optimize your budget.