How to Create Tags in GoHighLevel: Step-by-Step Guide

1. Defining Tags and Their Purpose

In GoHighLevel, tags are labels that you can assign to your contacts to group them based on specific criteria. For example, you might create tags for "VIP Customers," "Newsletter Subscribers," or "Webinar Attendees." The purpose of tags is to make it easier to segment your contacts, personalize your communication, and trigger automated actions.

Imagine you run a fitness coaching business. You could create tags like "Beginner," "Intermediate," and "Advanced" to segment your clients based on their fitness level. This way, you can send targeted content and offers that are relevant to each group.

2. Benefits of Using Tags

Using tags in GoHighLevel offers several key benefits:

• Organized contact management: Tags help you keep your contacts structured and easily searchable.
• Targeted communication: By segmenting your contacts with tags, you can send personalized messages and offers that resonate with each group.
• Automated processes: Tags can trigger automated workflows, saving you time and effort in managing your contacts.

For instance, when a contact signs up for your webinar, you can automatically assign them the "Webinar Attendee" tag. This tag can then trigger a series of automated emails, providing them with relevant information and resources related to the webinar topic.

3. Common Tag Examples

Here are some common tags that businesses might use in GoHighLevel:

• Lead Source (e.g., Facebook Ad, Google Search, Referral)
• Customer Status (e.g., Active, Inactive, Past Due)
• Product Interest (e.g., Product A, Product B, Product C)
• Engagement Level (e.g., Highly Engaged, Moderately Engaged, Disengaged)

By using these tags, you can quickly identify and target specific groups of contacts. For example, you could create a special offer for "Highly Engaged" customers who have shown interest in "Product A."

4. Tags vs. Custom Fields

While tags and custom fields both help you store additional information about your contacts, they serve different purposes. Tags are primarily used for grouping and segmenting contacts, while custom fields are used to store specific data points about individual contacts.

For example, you might use a custom field to store a contact's birthday or their favorite color. This information is unique to each contact and doesn't necessarily warrant a tag.

In summary, tags are a powerful tool in GoHighLevel that help you organize, segment, and automate your contact management. By understanding how to use tags effectively, you can create targeted campaigns, personalize your communication, and save time through automation.

In the next section of this guide, we'll dive into the step-by-step process of creating tags in GoHighLevel, so you can start enhancing your lead enrichment to grow your business.

1. Step-by-Step Guide to Creating New Tags

To create a new tag in GoHighLevel, follow these simple steps:

1. Navigate to the "Contacts" section in your GoHighLevel dashboard.
2. Click on the "Tags" tab located at the top of the page.
3. Click on the "Add Tag" button.
4. Enter a name for your new tag and select a color to help visually differentiate it from other tags.
5. Click "Save" to create your new tag.

For example, if you run a dental practice, you might create tags like "New Patient," "Referral," or "Overdue Appointment" to help you quickly identify and segment your contacts.

2. Applying Tags to Contacts

Once you've created your tags, you can apply them to individual contacts or in bulk. To apply a tag to an individual contact, simply open their contact record and click on the "Tags" field. Start typing the name of the tag you want to apply, and select it from the dropdown menu.

To apply tags in bulk, go to your "Contacts" list and select the checkboxes next to the contacts you want to tag. Then, click on the "Actions" dropdown menu and select "Add Tag." Choose the tag(s) you want to apply and click "Add."

3. Best Practices for Naming and Organizing Tags

When creating tags, it's essential to use clear, descriptive names that accurately reflect the purpose of the tag. Avoid using ambiguous or overly generic names that could lead to confusion.

It's also a good idea to establish a consistent naming convention for your tags. For example, you might use prefixes like "Status:" or "Interest:" to group related tags together.

Additionally, consider creating a hierarchical structure for your tags by using nested tags. For instance, you could have a parent tag called "Product Interest" with child tags like "Product A," "Product B," and "Product C."

4. Using Tags in Automation Workflows and Campaigns

One of the most powerful features of tags in GoHighLevel is the ability to use them in automation workflows and campaigns. By setting up automated actions based on tags, you can save time and ensure that your contacts receive relevant, timely communication.

For example, you could create a workflow that automatically sends a welcome email series to contacts tagged as "New Client." Or, you might set up a campaign that sends a special promotion to contacts tagged with "VIP" and "High Engagement."

You can improve this process by using Bardeen's automations to save time.

By leveraging tags in your automation and campaigns, you can create highly targeted, personalized experiences for your contacts, ultimately leading to better engagement and conversions.

Tags are a crucial component of effective contact management in GoHighLevel. By following these steps and best practices, you'll be well on your way to organizing your contacts and creating targeted, automated campaigns that drive results.

Thanks for sticking with us through this in-depth guide! We know it's been a lot of information to digest, but trust us, mastering tags in GoHighLevel is worth the effort. Your future self will thank you for putting in the time now to create a well-organized, efficient contact management system.

For more advanced strategies, check out our guide on automate enrichment and qualification.