9 Best Web Based Sales Tools: Reviews and Top Picks

Are you looking for the best web based sales prospecting tools to streamline your sales processes and boost productivity? We've curated a comprehensive list of the top 9 tools, complete with key features, pros, cons, pricing, and real user reviews. Whether you're a sales rep, manager, or business owner, this guide will help you find the perfect tools to automate your sales workflows and drive better results.

1. Bardeen

Bardeen is a top choice for web-based sales teams looking to automate repetitive tasks, speed up workflows, and get more done in less time. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen offers unmatched flexibility and efficiency. Download the Bardeen Chrome extension to start automating your sales processes today.

Key Features

Bardeen's features make it a standout tool for web-based sales teams:

• Integrates with 100+ apps for seamless workflow automation
• Use AI sales agents and prompts to enhance scraped data
• No-code builder and AI-powered Magic Box for custom workflows
• Free AI web scraper for data extraction and integration

Popular Use Cases

• AI sales prospecting and sales prospecting tools
• Automated lead generation and management
• Automating outreach and follow-ups with personalized messaging

Pros

• Perfect for teams with shared workflows and 24/7 cloud automation
• AI sales agent for intelligent automation and data processing
• Personal productivity benefits beyond just sales use cases

Cons

• Steeper learning curve compared to simpler sales tools
• Higher pricing for premium features and credits
• Some technical know-how required for advanced automations

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen earns 4.9 out of 5 stars, with users highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for web-based sales automation and web scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to automate your web-based sales processes? Sign up for Bardeen's free 14-day trial of premium features and start saving time and closing more deals today.

2. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that offers a suite of AI-powered sales tools. It provides predictive analytics, opportunity insights, and next best action recommendations to help sales teams optimize their strategies and maximize revenue. Salesforce's AI-driven features, such as predictive lead scoring and personalized engagement, make it a popular choice for businesses looking to enhance their sales processes.

Key Features

Salesforce's key features are designed to streamline sales processes and drive revenue growth:

• Lead, account, contact, and opportunity management
• Forecast management
• Predictive AI for analyzing historical data and identifying trends
• Lead and opportunity scoring to prioritize high-potential prospects

Popular Use Cases

• Optimizing sales strategies based on predictive analytics and opportunity insights
• Personalizing engagement with leads and customers using AI-powered recommendations
• Automating manual tasks like data entry and lead prioritization

Pros

• Robust predictive analytics capabilities
• Personalized engagement features to improve customer interactions
• Extensive integrations with other business tools

Cons

• Can be pricey for smaller businesses
• Complexity may require significant training for users
• Web services API costs an additional $25 per user, per month for the Professional plan

Pricing

• Starter Suite: $25 per user, per month, billed annually
• Professional: $80 per user, per month, billed annually
• Enterprise: $165 per user, per month, billed annually
• Unlimited: $330 per user, per month, billed annually
• Einstein 1 Sales: $500 per user, per month, billed annually

Reviews

On Capterra, users praise Salesforce's versatility and customization options, with an overall rating of 4.0. However, some note occasional sluggishness and a learning curve.

G2 reviewers give Salesforce Platform an average 4.5 out of 5 stars, highlighting its ease of use, scalability, and vibrant community. A few mention the need for user retraining when updates are introduced.

On Reddit, users discuss the value of Salesforce for managing sales activities, automating workflows, and integrating with other tools. While powerful, some note the importance of proper implementation and the potential complexity for new users.

3. HubSpot

HubSpot is an all-in-one CRM platform that includes marketing, sales, service, operations, and content management software. It's a popular choice for businesses looking to align their teams and grow better. HubSpot offers a comprehensive set of tools to attract, engage, and delight customers at every stage of their journey.

Key Features

HubSpot's marketing software enables you to:

• Publish optimized blog content to attract visitors
• Create stunning email templates and automate personalized campaigns
• Build landing pages optimized for conversion
• Manage leads and track every interaction

Popular Use Cases

• Generating and nurturing leads through content marketing, email campaigns, and social media
• Aligning marketing and sales efforts with a shared view of the customer
• Providing exceptional customer service with help desk tools and a shared inbox

Pros

• Offers a free CRM with essential features
• Intuitive interface and extensive resources for quick adoption
• Seamless integration between marketing, sales, and service tools

Cons

• Can become pricey as you add more contacts and upgrade to access advanced features
• Initial setup and onboarding requires time investment
• Some users find certain features, like the website builder, have a learning curve

Pricing

• Free tools available for unlimited users
• Starter plans begin at $45/month for Marketing Hub, Sales Hub, or Service Hub
• Professional plans start at $800/month for Marketing Hub, $400/month for Sales Hub, and $360/month for Service Hub
• Enterprise plans are $3,200/month for each hub

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 11,000 reviews. Users praise its all-in-one capabilities, intuitive interface, and powerful automation features.

Capterra reviewers give HubSpot CRM an overall rating of 4.5, highlighting the value of the free CRM and the seamless integration between marketing and sales. Some noted the setup process takes effort but is worthwhile.

A Reddit thread discussing whether HubSpot is worth the cost had mixed opinions. While many acknowledged the power of the platform, some felt it was overpriced, especially for startups. The general consensus was that HubSpot provides immense value if your team fully adopts it.

4. Gong.io

Gong.io is a leading Revenue Intelligence Platform that transforms organizations by capturing and analyzing customer interactions across all channels. Its ability to provide deep insights into customer behavior, sales processes, and deal health through AI-powered analysis of sales conversations and interactions makes it a top choice for businesses looking to enhance their sales performance and drive revenue growth.

Key Features

Gong.io offers a wide range of features that make it stand out as a revenue intelligence platform:

• Conversation intelligence that analyzes sales calls and interactions
• Deal intelligence that provides insights into deal health and progress
• AI-powered insights and recommendations for improving sales performance
• Customizable dashboards and reports for tracking key metrics

Popular Use Cases

• Identifying winning sales strategies and replicating them across the team
• Coaching and training sales representatives based on real customer interactions
• Forecasting revenue and managing pipeline based on deal health insights

Pros

• Provides unparalleled visibility into customer conversations and interactions
• Offers real-time analysis and actionable insights for improving sales performance
• Integrates seamlessly with popular CRM and communication platforms

Cons

• Pricing is not transparent and requires a custom quote
• Initial setup and onboarding can be complex for some teams
• May require significant change management to fully leverage insights

Reviews

On G2, Gong.io has an impressive average rating of 4.7 out of 5 stars from over 5,750 reviews. Users praise its powerful conversation intelligence capabilities, ease of use, and excellent customer support.

A Capterra reviewer highlights Gong's impact, stating: "Gong helped on my latest campaign. It is good, I am having more return than other platforms that we are currently using."

Reddit sentiment around Gong.io is generally positive, with users appreciating its call recording, transcription, and AI-generated summary features. However, some express concerns about the company's high valuation and potential challenges in the current economic climate.

Pricing

• Gong.io does not provide transparent pricing on their website
• Pricing is based on the number of users and requires a custom quote
• According to third-party sources, the platform fee can range from $5,000 to $50,000 depending on the number of users

5. Zapier

Zapier is a popular automation tool that allows users to integrate and automate tasks across over 7,000 apps without any coding. It's an excellent choice for sales teams looking to streamline their workflows and save time on repetitive tasks like data entry, lead nurturing, and pipeline management.

Key Features

Zapier's key features make it a valuable tool for automating sales processes:

• Integrates with 7,000+ apps to automate tasks across your sales stack
• Offers a user-friendly interface for creating workflows without coding
• Allows building custom multi-step workflows with filters and paths
• Provides real-time updates and notifications on automated tasks

Popular Use Cases

• Automatically add new leads from web forms to your CRM
• Sync data between your CRM, marketing automation, and other sales tools
• Send personalized follow-up emails and notifications based on lead activity

Pros

• Highly flexible for creating custom sales automations
• Saves significant time by eliminating manual data entry and repetitive tasks
• Offers a free plan for basic workflows

Cons

• Pricing can get expensive for businesses with extensive automation needs
• Some complex workflows may have a learning curve to set up
• Relies on third-party app integrations that can occasionally cause issues

Pricing

• Free plan for basic workflows with 100 tasks/month
• Paid plans start at $19.99/month for individuals and $29/month for teams
• Enterprise plans with advanced features and support start at $599/month

Reviews

On Capterra, users praise Zapier's ability to streamline workflows, with an overall rating of 4.5 out of 5 stars. Many highlight the time savings and improved efficiency gained through automation.

G2 reviews echo positive sentiment, with users calling out Zapier's extensive integrations and ease of use for non-technical users. It has an average rating of 4.5 out of 5 stars.

Reddit users recommend Zapier as a flexible solution for connecting apps and automating repetitive tasks. They note the value for small businesses and appreciate the free plan for basic needs.

6. Dialpad Ai Sales Center

Dialpad Ai Sales Center is a powerful AI-powered sales engagement platform that unifies internal and external communications. It enables sales teams to collaborate with each other, connect with prospects, and conduct high-velocity outreach from a single app. Dialpad's real-time coaching and objection handling capabilities, driven by its proprietary AI, make it stand out among web-based sales tools.

Key Features

Dialpad Ai Sales Center's key features make it a top choice for sales teams looking to improve efficiency and effectiveness:

• Real-time call transcription and sentiment analysis
• AI-powered coaching and objection handling with Real-time Assist cards
• Seamless integrations with popular CRMs like Salesforce and HubSpot
• Powerful call analytics and performance dashboards

Popular Use Cases

• Streamlining sales workflows by unifying communications in one platform
• Providing real-time coaching and guidance to sales reps during calls
• Automating tedious tasks like call logging and note-taking

Pros

• Comprehensive integration capabilities reduce the need for multiple tools
• AI-driven features like sentiment analysis and Real-time Assist enhance sales performance
• User-friendly interface and mobile compatibility enable work from anywhere

Cons

• The wide range of features may require a learning curve for some users
• Pricing may be higher compared to more basic sales tools

Pricing

• Dialpad Ai Sales Center starts at $135 per user per month (billed annually)
• 14-day free trial available

Reviews

On G2, Dialpad Ai Voice has an average rating of 4.4 out of 5 stars from 1,834 reviews. Users praise its AI-powered features like real-time transcription and the ability to refresh call details.

Capterra reviewers give Dialpad Ai Sales Center an overall rating of 4.0, highlighting its ease of use and helpful automation capabilities. Some noted minor UX issues and a slight learning curve.

Reddit users and sysadmins generally view Dialpad as a solid choice for business communications, with many preferring it over alternatives like 8x8 and Nextiva. They appreciate its reliability and feature set, though some mention occasional glitches with the mobile app.

7. Vidyard

Vidyard is a video messaging platform designed for organizations wanting to incorporate personalized video messaging into their sales outreach and internal communication strategies. It helps improve engagement and response rates.

Key Features

Vidyard offers several features that make it effective for video messaging, such as:

• Personalized videos for one-on-one messages and higher engagement
• All-in-one video suite to create, manage, and analyze videos
• Tools to boost engagement like CTAs and interactive elements
• In-depth analytics on view rates, completion, clicks, and more

Popular Use Cases

• Sending personalized video outreach to prospects
• Creating custom product demos and walkthroughs
• Delivering video updates and communications to customers

Pros

• User-friendly interface makes it easy to create videos
• Improves response rates compared to plain text emails
• Detailed analytics help optimize videos for best results

Cons

• Some advanced features only in higher-priced plans
• Video quality depends on the user's equipment and internet

Pricing

• Free plan available
• Paid plans start at $228/year (about $19/month)
• 20% discount for annual billing

Reviews

On G2, users praise Vidyard's ability to humanize digital communication and the value of real-time notifications when videos are viewed. It has an average rating of 4.5 out of 5 stars.

Capterra reviews highlight Vidyard's ease of use for quickly addressing customer questions. One user notes, "Vidyard enables me to promptly and effortlessly address customer inquiries in a personalized manner." It has an overall rating of 4.0 on the platform.

Discussions on Reddit suggest that while Vidyard can be an effective prospecting tool when used strategically, it may not be ideal for high-volume cold outreach. Users appreciate its ability to create unique touchpoints but note the time investment required.

8. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.

Key Features

Outreach offers an impressive array of features that make it a top choice for web-based sales tools:

• Outbound sequencing to create and automate personalized email sequences for effective prospect engagement
• Gmail integration so reps can work directly in Gmail to schedule meetings, create tasks, and view prospect information
• Detailed analytics and reporting features to gain insights into outreach performance
• Seamless integration with popular CRM platforms to ensure data synchronization

Popular Use Cases

• Automating personalized outreach and follow-up messages to convert more leads into customers
• Managing leads and tracking campaign performance to optimize sales efforts
• Integrating with CRM systems to streamline sales processes and improve data accuracy

Pros

• Intuitive interface and easy campaign setup for quick adoption
• Advanced automation features to save time and increase rep productivity
• Robust analytics to track performance and identify areas for improvement

Cons

• Email composition window could be larger for better message visibility
• Sending mass emails across multiple contacts and accounts could be more user-friendly
• Pricing is not publicly available, which may be frustrating for some businesses

Reviews

On G2, Outreach has an impressive 4.3 out of 5 star rating from over 3,400 reviews. Users praise its prospecting capabilities, ease of use, and helpful notifications.

Capterra reviewers call Outreach an "essential tool for ABM efforts" and appreciate how it makes sequences easy to set up and manage. A few noted the initial learning curve but said it requires minimal training.

A Reddit user shared a detailed review, describing their positive experience switching from SalesLoft to Outreach. They found Outreach's UX far superior with advanced automation and collaboration features that improved team performance. However, they mentioned it's best to get proper training first to make the most of the platform.

Pricing

• Outreach's pricing is not publicly available on their website
• According to third-party sources, pricing starts around $100 per user per month
• This is in line with other high-end sales engagement platforms

9. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM that enables B2B companies to attract web visitors, engage and capture leads, nurture them into customers, and provide excellent support. Its affordable pricing and comprehensive feature set make it a popular choice for businesses looking to streamline their sales and marketing efforts.

Key Features

EngageBay offers an impressive array of sales and marketing features:

• 360-degree customer view across marketing, sales, and support
• Marketing automation with email sequences and web forms
• CRM with contact management, deals, and appointment scheduling
• Helpdesk with ticket management and canned responses

Popular Use Cases

• Capturing and nurturing leads with personalized email campaigns
• Managing sales pipeline and automating follow-ups
• Providing customer support via live chat and helpdesk tickets

Pros

• Affordable all-in-one solution compared to alternatives like HubSpot
• User-friendly interface with a short learning curve
• Responsive customer support team

Cons

• Limited native CRM integrations
• Reporting features have room for improvement
• Occasional performance lags when switching between modulessome text

Pricing

• Free plan for up to 250 contacts
• Paid plans start at $12.74/user/month billed annually
• 14-day free trial available

Reviews

EngageBay has an average rating of 4.6 out of 5 stars on G2 based on 316 reviews. Users praise its value for money, ease of use, and helpful support team.

On Capterra, reviewers give EngageBay an overall score of 4.0, highlighting the platform's simplicity and ability to replace multiple tools. Some noted minor UX issues and a desire for more native integrations.

Reddit users recommend EngageBay as an affordable alternative to HubSpot with a robust feature set. They appreciate the all-in-one approach for housing customer data and find it user-friendly even with the extensive capabilities.

Conclusions

Choosing the best web-based sales tools for your needs depends on several factors, such as your team size, budget, specific sales processes, and desired features. When evaluating tools, consider their ease of use, integration capabilities, automation features, and analytics to ensure they align with your sales goals and can scale with your business.

Among the most popular tools featured in this article, Bardeen, Salesforce, and HubSpot stand out for their comprehensive features and ability to streamline sales workflows. Bardeen, in particular, offers unmatched flexibility and efficiency with its AI-powered automations and extensive integrations.

To start supercharging your sales processes, we recommend downloading and installing the Bardeen Chrome extension. You can sign up for free and explore its powerful features. For even more advanced capabilities, start a 14-day free trial of Bardeen's premium features and experience the full potential of this game-changing tool.

Don't wait to optimize your sales workflows – choose the best web-based sales tools for your needs and start closing more deals today!