TL;DR
Bardeen automates repetitive sales tasks, speeding up workflows.
By the way, we're Bardeen, we build an AI Agent for sales.
Save hours weekly by automating sales prospecting and other repetitive tasks.
Want to effectively identify and prioritize potential customers? Like the sound of seamless integration? Sales productivity tools could be the answer. AI sales productivity tools like Bardeen can automate lead generation, outreach or follow-ups, sales lead qualification, as well as perform tons of other time-consuming tasks in minutes.
By using sales productivity software to accelerate your prospecting process, you can focus your efforts on the most promising leads and drive business growth. Join us as we explore how to enhance sales performance with the top 19 sales productivity tools in 2025!
What are sales productivity tools?
Sales productivity tools are programs and software designed to optimize sales by doing everything from automating tasks and enhancing communications to improving organization. If you work in business, chances are you’re already using tools to increase sales productivity.
That might include Customer Relationship Management (CRM) software like Salesforce or HubSpot. It could be automation tools such as Outreach or Salesloft to handle email follow-ups and scheduling. It could even cover collaboration tools, prospecting tools, analytics and reporting tools… you name it.
And Bardeen natively integrates with 100+ popular apps, offering custom-built automations or pre-built templates such as:
Generate personalized messages for a list of profiles in LinkedIn Sales Navigator
How does this playbook work?
This playbook will save LinkedIn profiles from the current LinkedIn Sales Navigator people list results page and generate a personalized message for each contact based on their recent LinkedIn posts.
Export Leads from LinkedIn sales navigator people search to HubSpot
How does this playbook work?
Prospecting on LinkedIn Sales Navigator is time-consuming. This playbook scrapes lead data from a search results page, splits the full names, and automatically creates new contacts in HubSpot.
Create a Salesforce opportunity from the currently opened email
How does this playbook work?
Manually creating Salesforce opps from emails is time-consuming. This playbook extracts key details from an open email, uses OpenAI to generate a summary, and auto-creates a linked contact and opp in Salesforce.
By reducing manual work and optimizing workflows, such sales productivity software helps sales teams close deals faster and more effectively. So if you’re looking for ways to cut costs and boost KPIs, you’ve come to the right place! Here's a quick summary of the tools we'll cover in this guide:
Our top 19 sales productivity tools
Without further ado, let’s get stuck into our list of the best sales productivity tools on the market right now—and how to enhance sales performance using them!
1. Bardeen
Bardeen is a top sales productivity software thanks to its AI-powered capabilities and seamless integration with popular apps. With Bardeen, you can automate repetitive tasks, speed up workflows, and get through time-consuming activities faster. Why not give it a try and install the Bardeen Chrome extension to start automating your sales processes today?
Key features
Bardeen offers a range of features to automate sales tasks:
- AI-powered sales automation for prospecting, qualifying, and outreach
- Integrates with 100+ apps like Salesforce, HubSpot, and LinkedIn
- Scrape data from LinkedIn and other websites
- Magic Box for building automations using natural language
Popular use cases
Pros
- Free AI web scraper for extracting data
- AI sales agents for automating repetitive tasks
- Team collaboration features for sharing workflows
Cons
- Steeper learning curve compared to simpler sales automation tools
- Higher pricing for premium features and credits
- Limited mobile app functionality
Reviews
On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."
G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."
While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for sales automation and web scraping. They appreciate its user-friendliness and extensive integration options.
Pricing
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
- Free plan: Get 100 credits per month to build and test automations to transform your GTM motion.
- Starter plan: From $99/month for 15,000 annual credits, includes AI agents, AI playbook Builder, basic Integrations, and unlimited team members.
- Teams plan: From $500/month for 120,000 annual crexdits, includes everything on Starter and CRM + outreach integrations, waterfall enrichment, cloud workflows, dedicated Slack channel, and 2 custom-built AI playbooks built by Bardeen AIgency.
- Enterprise plan: From $1,500/month for over 500,000 annual credits, includes everything on Teams and custom contracts with unlimited credit options, dedicated GTM consultant, priority integrations, SSO, and 5+ custom-built AI playbooks built by dedicated AIgency.
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
2. Salesforce
Salesforce is a leading CRM platform that offers a suite of AI-powered tools to help sales teams optimize their processes and drive revenue growth. With features like predictive lead scoring, opportunity insights, and next best action recommendations, Salesforce's Sales AI empowers sales professionals to make data-driven decisions and maximize their performance.
Key features
Salesforce's AI-driven features are designed to help sales teams work smarter and more efficiently. Some of the key features that make it a top choice for businesses include:
- Lead, account, contact, and opportunity management
- Forecast management and predictive AI
- Lead and opportunity scoring to prioritize high-potential prospects
- Einstein activity capture to automatically log emails and calendar events
Popular use cases
- Streamlining sales processes and improving productivity
- Identifying high-value leads and opportunities
- Personalizing customer interactions based on AI insights
Pros
- Robust predictive analytics capabilities
- Seamless integration with other Salesforce products
- Customizable dashboards and reports for easy data analysis
Cons
- Higher cost compared to some other CRM solutions
- Steeper learning curve due to extensive features and customization options
- Additional cost for web services API access
Reviews
On G2, users praise Salesforce's comprehensive feature set and customization options, with an overall rating of 4.5 out of 5 stars. Many appreciate its ability to handle sophisticated sales operations, though some note the higher cost and learning curve compared to alternatives like HubSpot.
Capterra reviewers give Salesforce Sales Cloud an overall rating of 4.3, highlighting its lead and opportunity management, sales forecasting, and mobile accessibility. Some users mention that the extensive features can be overwhelming for new users.
On Reddit, users discuss the value of Salesforce depending on proper implementation. Many find it highly beneficial for managing sales activities and ensuring data continuity, while others note the complexity and costs involved. Alternative suggestions include Pipedrive for simplicity and Freshsales for lower-cost enterprise features.
Pricing
- Starter Suite: $25 per user, per month, billed annually
- Professional: $80 per user, per month, billed annually
- Enterprise: $165 per user, per month, billed annually
- Unlimited: $330 per user, per month, billed annually
- Einstein 1 Sales: $500 per user, per month, billed annually
3. Gong.io
Gong.io is a leading AI-driven revenue intelligence platform designed to enhance sales performance and drive revenue growth. Its ability to capture and analyze customer interactions across various communication channels, including phone calls, video meetings, and emails, provides deep insights into customer behavior, sales processes, and deal health.
Key features
Gong.io's key features are designed to provide a comprehensive understanding of customer interactions and sales performance:
- Conversation intelligence to analyze sales calls and meetings
- Deal intelligence to track deal progress and identify risks
- Revenue intelligence to forecast revenue and optimize sales strategies
- Customizable dashboards and reports for actionable insights
Popular use cases
- Coaching sales reps based on real customer conversations
- Identifying winning sales strategies and best practices
- Forecasting revenue accurately based on deal pipeline analysis
Pros
- Provides visibility into real customer interactions
- Enables data-driven coaching and performance improvement
- Improves forecast accuracy and revenue predictability
Cons
- Pricing is not transparent and requires a custom quote
- Initial setup and onboarding may be complex for some users
Reviews
On G2, Gong.io has an impressive average rating of 4.8 out of 5 stars from over 6,000 reviews. 88% of users rated it 5 stars, praising its impact on streamlining forecasting and enhancing business operations.
Capterra reviewers highlight Gong.io's core voice intelligence features, cross-functional call sharing, and AI-generated call follow-ups as key benefits. Some wished for more support in annual account-level forecasting.
Reddit sentiment is generally positive, with users finding Gong.io a great product for call recording, transcription, and AI summaries. However, some express concerns about the company's valuation and long-term viability given the competitive landscape and funding environment.
Pricing
- Gong.io does not provide transparent pricing on their website
- Pricing is based on a custom quote tailored to each customer's needs
4. Cold Email Generator
The Cold Email Generator from Close is a valuable addition to this list of the best productivity software. It's a free AI-powered tool that helps you create effective cold email drafts quickly, ensuring consistency and scalability in your sales outreach efforts.
Key features
Close's Cold Email Generator is a practical tool for sales teams looking to improve their email outreach efficiency. By leveraging AI technology, it enables users to create compelling email drafts in seconds, which can then be refined using the team's unique understanding of their target audience and value proposition.
It comes with features such as:
- AI-powered templates that you can adjust to your needs
- Personalization based on your company description
- Choice of desired email outcome
Popular use cases
- Boosting outbound sales efforts for small and medium-sized businesses
- Generating solid email drafts that can be further optimized with internal insights
- Saving time on creating the initial version of cold emails
Pros
- Speeds up the creation of email campaigns
- Provides a good starting point for crafting effective cold emails
- Free to use
Cons
- Generated emails may require further customization based on specific target audience insights
Reviews
On G2, Close.com boasts an average rating of 4.7 out of 5 stars from over 1,150 reviews. Users frequently commend its intuitive interface, integrated communication tools, and automation features that enhance sales productivity. However, some users have mentioned limitations in feature customization and occasional call issues.
Capterra reviewers echo similar sentiments, with Close.com receiving an overall rating of 4.7 out of 5 stars. Users appreciate the unified platform that consolidates communication and information for each account, making navigation efficient. One user highlighted, "Kept all communication and information for a given account/lead visible on one page. Made it very easy to navigate and get an idea of everything surrounding a given lead quickly."
Pricing
- The Cold Email Generator is a free tool provided by Close
5. ZoomInfo Sales
ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters, analytics, and automated sales tasks, ZoomInfo helps sales teams identify ideal prospects, gather valuable insights, and accelerate their sales cycles.
Key features
- Access to a database of over 150 million professional profiles and 50 million companies
- Advanced search filters to identify ideal prospects based on firmographic and technographic data
- Buyer intent data to prioritize accounts showing interest in your products or services
- Automated sales tasks to streamline outreach across email, phone, and social channels
These features enable sales teams to efficiently find and engage with high-value prospects.
Popular use cases
- Building targeted prospect lists for outbound sales campaigns
- Enriching and cleansing CRM data to improve data quality and completeness
- Identifying key decision makers and gaining insights into organizational structures
Pros
- Extensive and accurate B2B contact and company data
- Intuitive interface and powerful search capabilities
- Integrates with popular CRMs and sales engagement platforms
Cons
- Higher price point compared to some alternatives
- Occasional inaccuracies in contact data, especially for smaller companies
- Learning curve for leveraging advanced features and setup
Reviews
On G2, ZoomInfo Sales has an average rating of 4.5 out of 5 stars from over 8,500 reviews. Users praise the tool's comprehensive database, helpful prospecting features, and time-saving automation capabilities. However, some note occasional data inaccuracies and a steeper learning curve.
Discussions on Reddit highlight ZoomInfo's strengths for sales teams in mid-market and enterprise companies, with users finding value in the contact data and prospecting tools. However, some question its cost-effectiveness for very small businesses or niche industries.
6. UserGems
UserGems is a sales intelligence platform that helps businesses identify and leverage their existing customer data to drive sales and marketing efforts. By tracking job changes of past customers and users, UserGems enables sales teams to prioritize outreach efforts on warm, familiar leads rather than solely relying on cold outreach.
Key features
UserGems offers several features that make it an effective tool for sales productivity:
- Enriches customer databases with up-to-date contact information
- Uses predictive analytics to identify high-value customers likely to convert
- Integrates with CRMs and marketing automation tools to streamline processes
Popular use cases
- Re-engaging past champions who have moved to new companies
- Identifying decision-makers at target accounts based on past user data
- Triggering personalized outreach when key contacts change roles
Pros
- Enables focused outreach to warm leads, increasing response rates
- Saves time by automating contact data updates and identifying priority prospects
- Integrates seamlessly with existing sales and marketing tech stack
Cons
- Recommended leads may not always align perfectly with ideal customer profiles
- Pricing information is not readily available on the website
Reviews
On G2, UserGems has received praise for being the "BEST tool for prospecting", with users highlighting its ability to provide up-to-date contact information and seamlessly integrate with CRMs. Reviewers note that UserGems saves them hours of prospecting time and allows them to quickly reach out to champions who join new companies.
Reddit users have discussed UserGems as a valuable tool for retargeting and finding leads based on an existing user base. They appreciate its unique approach of tracking job changes rather than relying on a static database.
Pricing
- Pricing details are not publicly listed on the UserGems website
- Interested users need to contact the UserGems sales team for a custom quote
7. HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. With its powerful features and seamless integration with HubSpot's CRM, Sales, and Service Hubs, it enables marketers to create personalized experiences across the entire customer journey.
Key features
HubSpot Marketing Hub offers a wide range of features to streamline and optimize your marketing efforts:
- AI-powered lead generation to attract high-quality leads
- Omni-channel marketing automation for personalized campaigns
- Analytics and reporting to measure marketing ROI
- Content optimization tools for SEO and engagement
Popular use cases
- Creating and managing targeted email marketing campaigns
- Building landing pages optimized for conversions
- Automating lead nurturing and customer engagement
Pros
- Intuitive interface and ease of use
- Robust integration with HubSpot CRM and other tools
- Comprehensive analytics and reporting capabilities
Cons
- Higher pricing compared to some alternatives
- Initial learning curve for advanced features
- Limited customization options for certain templates
Reviews
On G2, HubSpot Marketing Hub has an impressive rating of 4.4 out of 5 stars from over 12,000 reviews. Users praise its user-friendly interface, powerful automation capabilities, and seamless integration with other HubSpot products.
Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its comprehensive feature set, excellent customer support, and ability to streamline marketing processes. Some users note the higher pricing and initial learning curve as potential drawbacks.
Reddit discussions generally reflect positive sentiment towards HubSpot Marketing Hub, with users appreciating its all-in-one functionality and ability to align marketing and sales efforts. However, some express concerns about the cost and complexity for smaller businesses.
Pricing
- Starter: Starts at $45/month, includes essential marketing tools
- Professional: Starts at $800/month, adds advanced automation and reporting
- Enterprise: Starts at $3,200/month, includes full suite of features and dedicated support
- Free tools available with limited functionality
8. Drift
Drift is a pioneering AI sales tool that helps businesses engage website visitors and facilitate real-time conversations. With Drift, sales teams can improve lead generation, qualification, and customer engagement through its intelligent chatbot and live chat features.
Key features
- Automated chatbots that can interact with visitors 24/7
- Live chat for real-time conversations with website visitors
- Intent analysis using AI to understand user context
- AI-powered lead qualification and prioritization
Drift's key features enable sales teams to provide instant support, convert more leads, and personalize the customer experience at scale.
Popular use cases
- Automating lead capture and qualification
- Providing 24/7 customer support
- Personalizing conversations based on visitor behavior
Pros
- Effective at generating conversations and converting leads
- Integrates with numerous CRMs and marketing platforms
- Customizable chatbots and personalized messaging
Cons
- Pricing starts at $2,500/month, geared towards enterprises
- Can require technical expertise for advanced customization
- Occasional delays in resolving complex support issues
Reviews
On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its ability to engage visitors, qualify leads, and integrate with their tech stack.
Capterra reviewers give Drift high marks for reliability and efficiency as a "sensational marketing automation solution." However, some note the high price point as a potential drawback.
Reddit sentiment is mixed, with some users finding Drift valuable for grabbing meetings and others experiencing issues with spam or preferring alternatives like Intercom. The consensus is that Drift can be effective with the right setup and audience, but testing is recommended.
Pricing
- Premium plan starts at $2,500/month billed annually
- Advanced and Enterprise plans available with custom pricing
- Key features include live chat, custom bots, and integrations
9. DocuSign
DocuSign is a game-changer for sales teams, streamlining the document signing process and eliminating the need for physical paperwork. With its secure, cloud-based electronic signature solution, DocuSign simplifies the management of contracts and agreements, making it an essential tool for boosting sales productivity.
Key features
- Easily send, sign, and manage documents with legally binding electronic signatures
- Streamline document workflows with automated routing, reminders, and notifications, including plenty of CRM integrations
- Ensure document security with encryption, authentication, and audit trails to meet regulatory requirements
Popular use cases
- Accelerating the sales cycle by enabling quick and easy document signing
- Improving client satisfaction through a seamless, digital signing experience
- Reducing manual paperwork and increasing operational efficiency
Pros
- User-friendly interface and mobile app for managing documents remotely
- Seamless integration with popular business apps like Salesforce and Google Workspace
- Trusted platform for handling sensitive documents securely
Cons
- Can be expensive for small businesses, with high fees for advanced features
- Occasional glitches in the mobile app may affect document processing
- Some users find the interface less intuitive at times
Reviews
On G2, DocuSign has received praise for its user-friendliness, versatile features, and seamless integrations. Users appreciate how it simplifies and speeds up document creation, sending, and tracking. However, some note the high cost for small companies and occasional mobile app issues.
Capterra reviewers highlight DocuSign's efficiency in streamlining workflows and its reliability for handling sensitive documents. The tool has greatly improved business processes, particularly in managing contracts and agreements. Minor cons mentioned include the learning curve and mobile app glitches.
Reddit users generally find DocuSign to be an effective tool, but many question its value compared to more affordable alternatives like Adobe Sign and Dropbox Sign. Some prefer these options due to their lower cost and inclusion in existing software subscriptions.
Pricing
- Plans range from $10/month for a basic individual plan to $40/user/month for advanced features
- Additional fees apply for enterprise-level plans and API access
- Discounts available for annual billing
- 30-day free trial offered for some plans
10. Highspot
Highspot is a leading sales enablement platform that helps sales teams find, customize, and deliver engaging presentations and collateral. With Highspot, you can ensure your sales representatives have access to the most up-to-date and relevant content, making it a valuable tool for sales productivity.
Key features
Highspot offers:
- A centralized platform for managing sales content.
- Customizable sales playbooks.
- Content customization options.
- AI-powered content recommendations.
- Seamless content sharing and presentation capabilities.
These features help sales teams deliver impactful and personalized content to prospects efficiently.
Popular use cases
- Organizing content into a single source of truth for sales teams
- Equipping sellers with quick, easy access to the most recent and relevant content
- Gaining visibility into customer engagement with shared content
Pros
- Intuitive user interface and easy adoption for sales teams
- AI-powered content scoring to identify the most effective content
- Seamless integration with other sales and marketing tools
Cons
- Can be challenging to integrate with legacy or customized CRM systems
- Limited customization options for the user interface
- Managing and updating large content libraries requires effort
Reviews
On G2, Highspot has an average rating of 4.7 out of 5 stars from 1,159 reviews. Users praise its ease of use, content organization features, and the ability to equip sellers with relevant content.
Capterra reviewers give Highspot an overall rating of 4.6, highlighting its intuitive interface, content management capabilities, and positive impact on sales productivity. Some note the need for ongoing content maintenance.
Pricing
- You need to contact Highspot for a demo and custom pricing.
11. ActiveCampaign
ActiveCampaign is a multichannel marketing automation platform that combines email marketing, marketing automation, and CRM functionality. It enables sales teams to nurture and convert leads by providing insights, automating tasks, and delivering personalized communications across various channels like email, social media, and SMS. ActiveCampaign's advanced machine learning capabilities allow for the creation of personalized customer journeys and predicting the best times to reach out to prospects, significantly boosting conversion rates.
Key features
ActiveCampaign offers a wide array of features relevant for sales productivity:
- Analytics and reporting to track campaign performance
- AI content generation to create engaging copy
- Access to over 850 automation recipes for streamlined workflows
- Omnichannel marketing, email, and SMS automation for personalized outreach
Popular use cases
- Automating personalized email campaigns and follow-ups to nurture leads
- Segmenting contacts based on behaviors and preferences for targeted messaging
- Scoring leads to prioritize high-value opportunities
Pros
- Integrates with over 870 third-party apps for extensibility
- Provides access to more than 150 customizable email templates
- Intuitive automation builder for designing complex customer journeys
Cons
- The Lite plan has limited CRM and sales automation features
- Pricing can add up quickly for larger contact databases
- No free plan, only a 14-day trial
Reviews
On Capterra, ActiveCampaign has an overall rating of 4.6 out of 5 from over 1,200 reviews. Users praise its automation capabilities, ease of use, and responsive customer support. A few reviewers note that the learning curve can be steep initially.
G2 reviewers give ActiveCampaign an average score of 4.5 out of 5 stars. Positive feedback highlights the platform's ability to segment lists, personalize campaigns, and automate follow-ups. Some users mention occasional glitches and a complex setup process.
On Reddit, users recommend ActiveCampaign as a robust alternative to pricier options like HubSpot, noting its strong automation features. They suggest it works best for small to midsize businesses rather than enterprises.
Pricing
- Starter plan starts at $15/month for 1000 contacts billed annually
- Plus plan starts at $49/month for 1,000 contacts billed annually
- Professional plan starts at $79/month for 1000 contacts billed annually
- Enterprise plan starts at $145/month for 1000 contacts billed annually
12. Zendesk
Zendesk is a comprehensive customer service solution that streamlines support processes and improves the customer experience. With its robust features and integrations, Zendesk has earned a spot on this list of the best sales productivity software.
Key features
- Omnichannel support including email, chat, voice, and social media
- Customizable ticket forms and workflows
- AI-powered automation and self-service options
- Reporting and analytics for data-driven decision making
Popular use cases
- Centralizing customer interactions across multiple channels
- Automating repetitive tasks to save time and improve efficiency
- Gaining insights into customer trends and agent performance
Pros
- Comprehensive feature set for managing customer support
- Extensive app marketplace for integrations and customization
- Scalable plans to accommodate business growth
Cons
- Higher pricing compared to some alternatives
- Steeper learning curve for advanced features and setup
- Some users report occasional glitches and slower performance
Reviews
G2 users give Zendesk an average rating of 4.3 out of 5 stars, with many praising its automation capabilities, API, and smooth user experience. However, some note that the pricing can be high and onboarding has a learning curve.
On Capterra, Zendesk has an overall rating of 4.4. Reviewers highlight the time-saving benefits of features like live chat. A few mention that customer support responsiveness could be improved.
Feedback on Reddit suggests that while Zendesk works well for IT and customer service, some feel it may be better suited for simpler support models rather than complex B2B sales cycles. Users advise carefully evaluating the features and pricing to ensure it aligns with your specific sales needs.
Pricing
- Support Team: $19/agent/month billed annually
- Suite Team: $55/agent/month billed annually
- Suite Professional: $115/agent/month billed annually
- Free trial available
13. Magical
Magical is a productivity app that speeds up repetitive tasks as you work - no APIs or integrations required. Just a browser extension. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows.
Magical learns from how you work and suggests automations. Or simply describe what you want to automate and Magical will build it for you. It puts the power of automation in the hands of non-technical users, offering no-build task automations that work across any app.
Key features
Magical offers several key features that make it a great sales productivity tool:
- Automates repetitive tasks like messaging, data entry, sourcing and prospecting
- Learns from your workflows and suggests automations
- Allows you to describe tasks you want automated in plain English
- Works across any website or app without complex integrations
Popular use cases
- Quickly personalize and expand messages as you type
- Move data from app to app to keep databases up to date
- Autofill spreadsheets and forms instantly with data from any open tab
Pros
- Eliminates repetitive copy-pasting and tab switching
- Saves significant time by automating mundane tasks
- Easy to set up and use, no technical skills required
Cons
- Can take some time to set up desired shortcuts and templates
- Plugin can open automatically which some users find disruptive
Reviews
On G2, users praise Magical's time-saving benefits for tasks like scraping lead lists from LinkedIn and autofilling fields. It has an average rating of 4.8 out of 5 stars.
One reviewer notes: "Magical is a free tool and helps in scraping large sets of leads to Google Sheets" and that the "automation of drip campaigns and follow ups has helped my business out tremendously."
On Reddit, users recommend Magical as a "better alternative to OctopusCRM and Lemlist" for LinkedIn automation. They appreciate features like webhook integrations and the ability to personalize outreach at scale without sounding generic.
Pricing
- Core plan starts at $6.50/month
- Offers a free plan to try out the software
14. Leadfeeder
Leadfeeder is a powerful B2B lead generation tool that helps businesses identify and convert high-value leads from their website traffic. By integrating with Google Analytics, Leadfeeder reveals the companies visiting your site, providing valuable insights into their behavior and interests.
Key features
Leadfeeder offers several standout features that make it an excellent choice for B2B sales and marketing teams:
- Identify website visitors and reveal their company names
- Qualify leads using custom segmentation and behavioral filters
- Connect with decision-makers using Leadfeeder Contacts
- Sync lead data with popular CRM and marketing automation tools
Popular use cases
- Generating high-quality leads from anonymous website traffic
- Prioritizing outreach based on lead behavior and engagement
- Personalizing sales pitches using insights from website activity
Pros
- Automatically filters out low-quality traffic like ISPs and bots
- Provides detailed information on lead behavior and interests
- Integrates seamlessly with existing sales and marketing tools
Cons
- Some users report occasional issues with lead accuracy
- The learning curve can be steep for new users
- Pricing may be a barrier for smaller businesses
Reviews
On G2, Leadfeeder has an impressive average rating of 4.3 out of 5 stars from 716 reviews. Users praise the tool's ability to identify high-quality leads and its seamless integration with other platforms.
Capterra reviewers give Leadfeeder an overall rating of 4.2, highlighting its ease of use and effectiveness in generating valuable leads. However, some users note occasional inaccuracies in lead identification.
Across Reddit and other forums, users generally find Leadfeeder to be a powerful tool for B2B lead generation when used strategically. Many appreciate its ability to reveal hidden opportunities and provide valuable insights into prospect behavior.
Pricing
- Starts at $99 per month for up to 50 identified companies
- Pricing scales based on the number of companies identified
- Annual plans offer a 40% discount compared to monthly billing
- 14-day free trial available with no credit card required
15. Growbots
Growbots is an all-in-one outbound sales platform that combines lead generation, email automation, and intelligent follow-ups. With Growbots, you can access a database of over 180 million contacts and send personalized email campaigns at scale. Its advanced algorithms optimize email timing and frequency to increase engagement and response rates.
Key features
- Build targeted prospect lists based on specific criteria like industry or company size
- Personalize emails with dynamic tokens that insert prospect-specific information
- AI-powered email optimization for ideal send timing to boost open and reply rates
- Lead engagement scoring to prioritize the most interested prospects
Popular use cases
- Automating personalized email outreach and follow-ups at scale
- Generating high-quality B2B leads matching your ideal customer profile
- Optimizing email campaigns with A/B testing and data-driven insights
Pros
- Advanced email reply detection to identify engaged prospects
- A/B testing to optimize campaign performance
- Email deliverability monitoring to reach the inbox
- Data-backed insights to improve engagement and conversion rates
Cons
- Limited phone support and customer service
- Potential challenges maintaining high deliverability rates
- Complex setup process and automation workflows
- Limited email design customization flexibility
Reviews
On G2, Growbots has an average rating of 4.5 out of 5 stars from 137 reviews. Users praise its automation capabilities and the quality of the contact database.
Capterra reviewers give Growbots 4.7 out of 5 stars based on 44 reviews. They highlight the time savings from automated personalized outreach and the helpful customer support.
Pricing
- All-In-One Starter plan - $29/month for 100 emails per day
- All-In-One Pro plan - $39/month for 100 emails per day
- Concierge plan - Custom quote
16. CloudTalk
CloudTalk is a popular cloud-based phone system designed for sales and customer service teams. Its robust features and AI-powered analytics make it a standout choice among the best sales productivity tools. CloudTalk streamlines communication processes, enabling teams to handle inbound and outbound calls efficiently from anywhere.
Key features
CloudTalk offers a range of powerful features that make it an essential tool for sales teams:
- Click-to-call functionality for easily initiating calls with just a click
- Local phone number availability in different countries for a personalized calling experience
- Whisper coaching feature that allows managers to provide real-time guidance during calls
- Advanced call analytics to gain insights into call quality, duration, and agent performance
Popular use cases
- Streamlining sales communication and improving call efficiency
- Providing personalized customer support with local phone numbers
- Enabling remote sales teams to work seamlessly from anywhere
Pros
- Easy to set up and use, with a user-friendly interface
- Integrates with popular CRM and helpdesk tools for seamless workflow
- Offers advanced features like IVR, call queuing, and call recording
Cons
- Some users may experience occasional audio quality issues
- Higher pricing compared to some other VoIP solutions
- Limited customization options for certain features
Reviews
On G2, CloudTalk has an average rating of 4.4 out of 5 stars from 1,280 reviews. Users praise its user-friendly interface, robust feature set, and reliable call quality.
Capterra reviewers give CloudTalk an overall rating of 4.4, highlighting its ease of use, helpful customer support, and time-saving automation capabilities. Some noted occasional audio issues but overall recommend the tool.
Pricing
- Lite plan - $19/user per month
- Essential plan - $29/user per month
- Expert plan - $49/user per month
- Custom plan - Request a quote for specific needs
17. Pipedrive
Pipedrive is a sales-focused CRM tool that helps teams of all sizes streamline their customer interactions. With 100,000+ paying customers spanning 179 countries, Pipedrive's simple yet powerful design prioritizes usability, ensuring nothing falls through the cracks. This allows your team to spend less time filing and more time selling.
Key features
- AI-powered sales assistant analyzes past performance and provides recommendations to boost revenue
- Lead and deal management, contact tracking, sales forecasting, analytics, and reporting in one tool
- Scales to various business sizes without compromising performance
Popular use cases
- Tracking leads, spotting opportunities, and measuring key sales activities
- Automating repetitive tasks to focus on building meaningful customer relationships
- Gaining insights to adapt strategies for greater success
Pros
- Integrates with 400+ third-party apps for extended functionality
- Intuitive drag-and-drop interface for managing deal pipelines
Cons
- No free forever plan available
- Phone support limited to Power and Enterprise users
Reviews
On Capterra, reviewers give Pipedrive an overall rating of 4.5, praising its efficiency gains and simplicity. Some noted occasional UX quirks with automated profile visits.
G2 users rate Pipedrive 4.3 out of 5 stars. They find the tool intuitive with helpful reporting, though bulk field editing options are limited.
A Reddit thread highlights Pipedrive's affordability and fit for managing client bases effectively as a CRM. Users appreciate the visual pipeline and customization options.
Pricing
- Essential: $14 per user/month billed annually
- Advanced: $24 per user/month billed annually
- Professional: $49 per user/month billed annually
- Power: $59 per user/month billed annually
- Enterprise: $79 per user/month billed annually
18. Freshworks
Freshworks is a comprehensive customer engagement platform that offers a range of products, including Freshsales, an AI-powered CRM designed to help sales teams close deals faster. With its intuitive interface and advanced features, Freshworks has earned its place among the top sales productivity tools.
Key features
- Freddy AI offers deal recommendations to avoid last-minute bottlenecks
- Automates mundane tasks like sending emails, setting reminders, and customer onboarding
- Provides AI-powered insights for superior lead tracking and management
These features make Freshworks a valuable tool for sales teams looking to streamline their processes and boost productivity.
Popular use cases
- Running smart sales campaigns and planning processes through Kanban views
- Tracking sales campaigns using Freddy AI to capture high-quality leads
- Automating repetitive tasks to save time and focus on closing deals
Pros
- User-friendly interface with a minimal learning curve
- Comprehensive suite of tools for customer engagement and sales management
- AI-powered features for intelligent insights and automation
Cons
- Occasional slow customer service and inaccurate documentation
- Some limitations in integrations and data export capabilities
Reviews
On Capterra, users praise Freshworks for its "excellent customer service software" and appreciate the free plan for up to 10 agents. They highlight the ease of setup, feature-rich platform, and excellent documentation. However, some users mention the need to upgrade for additional features and occasional workarounds for certain integrations.
G2 reviewers give Freshworks an average rating of 4.5 out of 5 stars, with many users finding it a reliable and flexible ITSM tool. They appreciate the plethora of features, ease of use, and the ability to create workflows. Some users note minor frustrations and the need for additional support staff training.
Pricing
- Growth plan starts at $9/user/month billed annually
- Pro plan starts at $39/user/month billed annually
- Enterprise plan starts at $59/user/month billed annually
- Free plan available for up to three users
19. Outreach
Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond. For sales teams looking to streamline their processes and boost productivity, Outreach is a top choice among the best sales productivity tools.
Key features
Outreach's key features make it a standout tool for sales productivity:
- Outbound sequencing to create personalized email campaigns
- Gmail integration for managing sales activities directly in Gmail
- Detailed analytics and reporting on outreach performance
- Seamless integration with popular CRM platforms
Popular use cases
- Automating personalized outreach and follow-up messages at scale
- Streamlining sales activities and prospect engagement in one place
- Gaining insights into sales performance to optimize strategies
Pros
- Comprehensive set of sales automation features in one platform
- Intuitive interface that is easy to navigate and use
- Powerful email sequencing and personalization capabilities
Cons
- Steeper learning curve compared to some other tools
- Can be pricey for smaller teams or those just starting out
- Occasional performance issues reported by some users
Reviews
On G2, Outreach has an average rating of 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation features, Gmail integration, and ability to streamline prospecting.
Capterra reviewers give Outreach high marks for being a "great prospecting tool with many features" that helps sales reps stay organized and consistent. It earned an overall rating of 4.4.
Sentiment on Reddit is mostly positive, with users finding Outreach valuable for targeted outreach when used responsibly. Some call it a "turbo button" for prospecting. A few complaints around occasional bugginess and the learning curve.
Pricing
- Outreach pricing is not available on their website, but you can contact them to find out about different plans!
Our conclusion about sales productivity tools
With so many excellent tools to increase sales productivity available, choosing the right ones for your business can be overwhelming. Consider your team's specific needs, such as automation, lead generation, or sales enablement, and evaluate tools based on their features, integrations, pricing, and user reviews.
Among the top choices, Bardeen stands out for its AI-powered capabilities and seamless integration with popular apps. Salesforce is a robust CRM platform with AI-driven features for sales optimization, while Gong.io offers valuable insights into customer interactions and sales performance.
To enhance sales performance and boost sales productivity, we recommend trying out one or more of these tools. Get started with Bardeen today by downloading the Chrome extension and signing up for a free account. You can also take advantage of the free plan to explore the full potential of AI-driven sales automation.
Don't miss out on the opportunity to revolutionize your sales approach and achieve better results. Choose the best sales productivity tools for your team and start optimizing your processes today.
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