Th Best B2B Sales Toolbox: 18 Top Tools Reviewed

Sales prospecting is the process of identifying and engaging with potential customers who are likely to buy your product or service. It involves researching and qualifying leads, building relationships, and ultimately converting them into paying customers. Effective sales prospecting is crucial for driving revenue growth and ensuring the success of your business.

To streamline your sales prospecting efforts, consider leveraging AI-powered sales automation tools that can help you find and qualify leads, enrich lead data, and personalize your outreach at scale. By automating repetitive tasks and integrating with your existing sales stack, you can save time and focus on high-value activities that drive results.

1. Bardeen

Looking for a versatile b2b sales tool that automates repetitive tasks and integrates with your favorite apps? Bardeen is a browser extension that does just that, making it a top choice for sales teams. With its ability to run 24/7 in the cloud and control any browser tab, Bardeen helps you speed up workflows and get through time-consuming activities quickly.

Key Features

Here are some key features that make Bardeen a valuable b2b sales tool:

• Native integrations with 100+ popular apps for endless workflow possibilities
• AI-powered web scraper for scraping data from websites and syncing with apps
• AI-powered Magic Box for building workflows using natural language
• No-code workflow builder for customizing and creating playbooks

Popular Use Cases

• AI-powered sales automation for prospecting, qualifying leads, and personalized outreach
• Automating lead enrichment and qualification by scraping data and using AI
• Automating email outreach and follow-ups with personalized messaging

Pros

• Runs 24/7 in the cloud, perfect for sales teams
• Improves personal productivity beyond just sales use cases
• AI web agents for sales to automate lead gen, prospecting, outreach, and more

Cons

• Steeper learning curve compared to simpler LinkedIn automation tools
• Higher pricing for premium features and credits
• Requires some technical know-how for advanced playbooks

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for web scraping and automating workflows with Notion.

Pricing

• Free plan: Unlimited non-premium usage, 2-week access to Pro features
• Professional plan: $10/month for 500 credits, AI actions, CRM integrations, advanced scraping
• Business plan: $15/month for teams under 100 people, includes team-wide automations and onboarding
• Enterprise plan: Custom pricing for larger teams with specific needs

Ready to automate your b2b sales workflows? Sign up for Bardeen's free 14-day trial of premium features and see how this AI-powered tool can help you close more deals.

2. Salesforce

Salesforce is a comprehensive CRM platform that leverages AI to enhance sales processes and drive revenue growth. Its predictive analytics capabilities, powered by machine learning algorithms, enable sales teams to identify patterns, prioritize leads, and optimize strategies for maximum impact.

Key Features

• Lead, account, contact, and opportunity management
• Forecast management
• Predictive AI
• Lead and opportunity scoring

Popular Use Cases

• Prioritizing leads based on likelihood to convert
• Optimizing sales strategies using AI-driven insights
• Automating repetitive tasks to boost productivity

Pros

• Powerful predictive analytics capabilities
• Enables personalized engagement at scale
• Seamless integration with other Salesforce tools

Cons

• Can be pricey for smaller businesses
• Web services API costs extra for professional plan users
• Initial learning curve due to extensive features

Pricing

• Starter Suite: $25 per user/month billed annually
• Professional: $80 per user/month billed annually
• Enterprise: $165 per user/month billed annually
• Unlimited: $330 per user/month billed annually

Reviews

On G2, users praise Salesforce's customization options and scalability. One reviewer notes, "Salesforce stands out as the top-notch choice for customization and trackability. We're able to configure fields and gather data as per specific workflows." However, some mention occasional sluggishness and a learning curve.

Capterra reviews highlight Salesforce's comprehensive features and revolutionary impact on sales teams. A user states, "Salesforce Sales Cloud is a powerful and versatile tool for sales tracking and management. Its comprehensive feature set, coupled with advanced analytics and AI, makes it an invaluable asset."

3. Cognism

Cognism is a top choice for B2B sales teams looking for accurate and compliant contact data. With a focus on data quality and compliance, Cognism provides premium contact, company, and event information to help businesses connect with their ideal prospects.

Key Features

Cognism offers a range of features that make it stand out in the B2B sales toolbox category:

• Advanced search filters to find ideal-fit accounts and decision-makers
• Enriched contact data with phone-verified mobile numbers
• Buyer intent data to prioritize in-market accounts
• Seamless integrations with popular CRMs and sales engagement tools

Popular Use Cases

• Building targeted lead lists for outbound sales campaigns
• Enriching existing CRM data with fresh, accurate contact information
• Identifying key decision-makers within target accounts

Pros

• High-quality, GDPR-compliant contact data
• Extensive coverage in EMEA, APAC, and US regions
• Intuitive platform with powerful search and filtering capabilities

Cons

• Some limitations in data coverage for certain regions and industries
• Higher pricing compared to some competitors
• Occasional issues with special characters in downloaded contact data

Reviews

On G2, Cognism has an impressive average rating of 4.6 out of 5 stars from over 690 reviews. Users praise the platform's data accuracy, ease of use, and helpful customer support.

Capterra reviewers echo similar sentiments, with many noting Cognism's ability to find accurate contact information and fuel their GTM strategies. The platform has an overall rating of 4.5 out of 5 on Capterra.

Discussions on Reddit highlight Cognism's strong data coverage in Europe, with users comparing it favorably to competitors like ZoomInfo and Lusha for EU-based businesses.

Pricing

• Pricing varies based on company size and feature requirements
• Platinum tier ranges from $1,500 to $10,000 per year
• Diamond tier (with phone-verified numbers and intent data) ranges from $2,550 to $25,000 per year
• Custom enterprise pricing available for larger organizations

4. QuickMail

QuickMail is an email automation platform designed to help businesses send cold emails and follow-ups more efficiently. It's best for small to mid-sized businesses aiming to simplify cold email outreach and follow-ups. QuickMail offers advanced features like bounce detection, automated follow-up sequences, and email deliverability reports that make it stand out as a top B2B sales tool.

Key Features

These features make QuickMail ideal for automating and optimizing cold email campaigns:

• Bounce detection immediately stops campaigns when an email bounces
• Automated follow-up sequences and segmented contact management
• Detailed email deliverability reports to maintain sender reputation
• Easy to use interface and reporting on campaign results

Popular Use Cases

• Building a predictable B2B sales pipeline through cold email outreach
• Automating personalized email sequences to engage prospects at scale
• Monitoring email deliverability to optimize campaign performance

Pros

• Straightforward to set up campaigns and launch outreach
• Advanced features to maximize email deliverability
• Affordable pricing plans for small and mid-sized teams

Cons

• Some users find setting manual send schedules for each campaign cumbersome
• Reporting dashboard has a bit of a learning curve to understand metrics
• Could offer more native CRM integrations

Pricing

• Basic plan starts at $49/month for up to 30,000 emails and 10,000 prospects
• Pro plan at $89/month adds CRM integration and advanced stats
• Expert plan at $129/month includes AI features and sub-campaigns
• 14-day free trial available for all plans

Reviews

On G2, QuickMail has an average rating of 4.6 out of 5 stars from 92 reviews. Users praise its ease of use, deliverability focus, and helpful educational resources.

Capterra reviewers give QuickMail an overall rating of 4.0, highlighting the platform's automation capabilities and customer support. Some noted minor UX frustrations.

Feedback on Reddit suggests QuickMail is seen as an effective tool for LinkedIn prospecting when used responsibly. The consensus is it provides good value for growing a B2B presence via email outreach.

5. Gong.io

Gong.io is a leading AI-powered revenue intelligence platform that empowers sales teams to enhance their performance and drive revenue growth. By capturing and analyzing customer interactions across various communication channels, Gong.io provides deep insights into sales processes, customer behavior, and deal health.

Key Features

Gong.io offers a comprehensive set of features designed to optimize sales effectiveness:

• Conversation intelligence to analyze customer interactions
• Deal intelligence to monitor deal progress and identify risks
• Revenue intelligence to forecast accurately and drive growth

Popular Use Cases

• Coaching and training sales teams based on real customer conversations
• Identifying best practices and winning strategies to replicate across the team
• Forecasting revenue accurately and making data-driven decisions

Pros

• Provides real-time visibility into sales performance and customer interactions
• Offers actionable insights to optimize sales processes and close more deals
• Integrates with popular CRM and communication tools for seamless workflow

Cons

• Pricing information is not publicly available, requiring a custom quote
• Initial setup and onboarding may have a learning curve for some users

Reviews

On G2, Gong.io has an impressive average rating of 4.7 out of 5 stars from over 5,750 reviews. Users praise its powerful insights, ease of use, and transformative impact on sales performance.

Capterra reviewers also rate Gong.io highly, with many highlighting its ability to enhance self-reflection, automate follow-up emails, and provide intuitive implementation. The tool's robust integrations with popular platforms like Zoom, Slack, and Salesforce are also appreciated.

Pricing

• Gong.io does not provide public pricing information
• Interested users need to contact the sales team for a custom quote based on their specific requirements

6. LeadSquared

LeadSquared is an all-in-one sales execution and marketing automation platform that helps businesses streamline their lead management, sales tracking, and customer engagement processes. With its powerful automation capabilities and customizable workflows, LeadSquared enables sales teams to boost productivity, reduce lead leakage, and ultimately drive more revenue.

Key Features

• Automated sales workflows move leads through the pipeline with zero leakage
• Salespeople get notified of tasks and daily plans to boost productivity
• Generates accurate sales forecasts for complete visibility into team performance
• Customizable and mobile-friendly for both inside sales and field teams

Popular Use Cases

• Managing leads and tracking sales activities in one platform
• Automating sales processes and workflows to eliminate manual tasks
• Gaining insights into sales performance and revenue targets

Pros

• Comprehensive CRM with lead management to sales tracking features
• Improves sales productivity with automated tasks and notifications
• Provides visibility into the sales pipeline and team performance

Cons

• User interface can feel monotonous with limited customization options
• Automation features may cause slight lags if overused
• Implementation and onboarding process can be lengthy

Pricing

• Starts at $400/month for 10,000 contacts (about 12,000 USD/year)
• $1200/month for 50,000 contacts and additional features
• Enterprise plans start at $2500/month for 200,000 contacts

Reviews

On G2, LeadSquared has an average rating of 4.4 out of 5 stars from 225 reviews. Many users praise its automation capabilities for saving time and improving lead management.

Capterra reviewers give LeadSquared an overall rating of 4.0, highlighting its comprehensive features but noting a learning curve and occasional performance lags.

Feedback on Reddit suggests LeadSquared is an efficient option for real estate companies to organize leads and automate tasks without high costs. However, some users find it slow and expensive compared to alternatives.

7. Vidyard

Vidyard is a video messaging platform designed for organizations wanting to incorporate personalized video messaging into their sales outreach and internal communication strategies. It helps improve engagement and response rates.

Key Features

Here are a few key features that make Vidyard effective for B2B sales teams:

• Send one-on-one personalized video messages to boost engagement and response rates
• Streamline video creation, management, and analytics in one platform
• Add CTAs, landing pages, and interactive elements to keep viewers engaged
• Leverage in-depth analytics on view rates, completion times, engagement to optimize videos

Popular Use Cases

• Sending personalized prospecting videos to book more meetings
• Creating custom product demos and walkthroughs for each prospect
• Delivering video updates and check-ins to move deals forward

Pros

• User-friendly interface makes it easy to record and send videos
• Improves response rates compared to text-based outreach
• Enables face-to-face communication in remote selling

Cons

• Some advanced features only in higher-priced plans
• Video quality depends on user's equipment and internet

Pricing

• Starts at $19/month or $228/year for individual users
• Team plans start at $300/month or $3,000/year
• 14-day free trial available

Reviews

On G2, Vidyard has an average rating of 4.5 out of 5 stars from 795 reviews. Many users praise its ability to humanize digital communication and boost engagement.

Capterra reviewers give Vidyard an overall rating of 4.0, highlighting how it helps connect with clients in a personalized way. Some noted a slight learning curve but great results once adopted.

Reddit and TrustRadius users find Vidyard effective for prospecting when used strategically. The key is sending relevant, value-add videos to the right people. Most agree it's a powerful tool to stand out, when done well.

8. Salesloft

Salesloft is a popular B2B sales toolbox that supports pipeline building, management, and forecasting. It is designed to help sales teams establish and identify pipelines based on detailed prospect and customer data, providing a clear view of sales opportunities.

Key Features

Salesloft offers several standout features that make it an effective B2B sales tool:

• Automated cadences for personalized outreach at scale
• AI-powered conversation intelligence to analyze sales calls
• Detailed analytics and reporting on sales activities and pipeline health
• Seamless integration with Salesforce and other CRM platforms

Popular Use Cases

• Automating multi-touch outreach campaigns to target accounts
• Coaching sales reps based on call recording insights
• Forecasting revenue and managing deals across the pipeline

Pros

• Robust automation and personalization capabilities
• Actionable insights from conversation intelligence
• Improves visibility into pipeline and sales performance

Cons

• Steeper learning curve compared to some other tools
• Higher price point may not fit all budgets
• Some users report occasional sync issues with Salesforce

Reviews

On G2, Salesloft has an impressive average rating of 4.5 out of 5 stars from nearly 4,000 reviews. Many users praise its intuitive interface, powerful automation, and insightful analytics.

Capterra reviewers give Salesloft an overall rating of 4.5, highlighting the time savings from automation and the value of the conversation intelligence features. Some note the tool can take time to fully learn and leverage.

Feedback on Reddit suggests Salesloft is a top choice, with users appreciating the smooth implementation process and strong customer support compared to alternatives like Outreach. The general consensus is that Salesloft is a robust, enterprise-grade sales engagement platform.

Pricing

• Pricing is based on an annual contract, billed monthly
• Ranges from $125 to $165 per user/month depending on package
• Prospecting-only capabilities are on the lower end
• No minimum seat requirement

9. Mailtastic

Mailtastic is a valuable addition to this list of top B2B sales tools due to its focus on email marketing automation. By integrating with your CRM, Mailtastic enables you to create targeted, personalized email campaigns triggered by specific events or milestones in the customer journey. This automation not only saves time but also ensures timely, relevant communication with prospects and customers.

Key Features

Mailtastic offers several standout features that make it a strong B2B sales tool:

• CRM integration for personalized, data-driven email campaigns
• Event-triggered email automation for timely communication
• Detailed analytics to track campaign performance and conversions
• User-friendly email template builder for efficient campaign creation

Popular Use Cases

• Nurturing leads with targeted, automated email sequences
• Promoting webinars, events, and content to drive engagement
• Upselling and cross-selling to existing customers

Pros

• Seamlessly integrates sales and marketing efforts
• Saves time by automating repetitive email tasks
• Enables personalization at scale for improved engagement

Cons

• Requires ongoing management to ensure email sequences stay relevant
• May have a learning curve for users new to email automation

Pricing

• Basic plan starts at €15/month for 10 users (about $16 USD)
• €35/month for email signature marketing features
• €55/month for advanced marketing automation and analytics
• Plans are billed annually with flexible per-user pricing

Reviews

On G2, users praise Mailtastic's powerful email marketing features for optimizing campaigns and strengthening brand presence, giving it an average rating of 4.6 out of 5 stars.

Capterra reviewers highlight Mailtastic's ease of use and excellent customer support, with one calling it the "best email marketing tool on the market." The platform has an overall rating of 4.0 on Capterra.

Feedback on Reddit suggests Mailtastic is a solid option for centralizing email signature management across a company. Users appreciate the ability to maintain brand consistency and compliance while transforming employee emails into a marketing channel.

10. Chili Piper

Chili Piper is an automated scheduling tool that helps sales teams reduce response times to zero by allowing inbound leads to book meetings instantly. With Chili Piper, high-intent leads can select a convenient time from your calendar or even start a phone call right away, being routed to the most suitable sales rep based on your criteria.

Key Features

Chili Piper offers several features that enhance sales automation:

• Inbound leads can book meetings by selecting a time or starting a call immediately
• Leads are qualified and prioritized based on intent
• Reporting provides visibility into the pipeline and conversion rates
• Identify and fix gaps in the sales funnel by tracking activity

Popular Use Cases

• Connecting with high-intent inbound leads faster
• Routing leads to the right sales reps automatically
• Providing a seamless scheduling experience on your website

Pros

• Improves speed-to-lead and increases conversion rates
• Integrates with your CRM to keep data in sync
• Customizable qualification and routing rules

Cons

• Can be overwhelming if high volume of inbound leads
• Pricing is based on number of users which adds up
• Some UX/navigation issues reported

Pricing

• Starts at $22.50/user/month for the Teams plan
• Concierge routing plans start at $45/user/month plus a platform fee
• Handoff plans for SDR-AE workflows also start at $45/user/month

Reviews

On G2, Chili Piper has 4.6 out of 5 stars from 685 reviews. Users praise the helpful customer support and ability to customize complex routing rules. Some noted minor UX issues.

Capterra reviewers give Chili Piper an overall rating of 4.0. They find it a reliable tool that is customizable but has a bit of a learning curve. Performance can be an issue for some.

\"Chili Piper is smart, easy to implement and impacts our business even when we're closed for the night. With Chili Piper, I'm confident that demos booked on our website are properly routed and will convert better than our previous methods.\" - Cole B.

11. Drift

Drift is an AI-powered buyer engagement platform that helps B2B sales teams engage with website visitors and facilitate conversations in real-time. It's included in this list of top B2B sales tools because of its ability to automate lead qualification, book meetings, and provide 24/7 customer support through intelligent chatbots.

Key Features

• Automated chatbots that interact with visitors 24/7, handling initial customer interactions and qualifying leads
• Live chat for real-time conversations with website visitors
• Intent analysis using AI to understand visitor needs based on conversation context
• Integration with popular CRMs and marketing platforms for seamless lead management

These features make Drift well-suited for B2B sales teams looking to improve website conversion rates and accelerate their sales cycles through personalized, real-time engagement.

Popular Use Cases

• Automating lead qualification and booking meetings with sales-ready prospects
• Providing instant answers to common pre-sales questions
• Routing high-value leads to the right sales rep for immediate follow-up

Pros

• Engages prospects at the moment of highest interest on your website
• Frees up sales reps' time by automating repetitive tasks
• Improves customer experience with 24/7 real-time support

Cons

• Pricing starts at a hefty $2,500/month, putting it out of range for many small businesses
• Customizing playbooks has a learning curve
• May require ongoing optimization to avoid irrelevant bot interactions

Reviews

On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its automation capabilities, ease of use, and positive impact on pipeline generation.

Capterra reviewers give Drift an overall rating of 4.5, highlighting the time savings and improved customer experience it enables. Some noted the tool can be pricey for smaller teams.

Pricing

• Premium plan starts at $2,500/month billed annually
• Advanced and Enterprise plans with additional features and support are available at custom pricing

12. Seismic

Seismic is a comprehensive sales enablement platform that empowers sales teams with the right skills, content, and insights to engage buyers effectively. As a leading tool in the sales enablement space, Seismic offers robust content management, personalization, and analytics capabilities that make it a valuable addition to any B2B sales tech stack.

Key Features

Seismic's key features that are relevant for B2B sales enablement include:

• Sales content management for easy organization and governance of collateral
• Personalization capabilities to tailor content to specific prospects
• Intelligent content recommendations powered by AI
• Content automation to quickly generate customized sales assets

Popular Use Cases

• Onboarding and training sales reps with interactive courses and coaching plans
• Enabling sellers with buyer-relevant content for each stage of the sales cycle
• Gaining visibility into content performance and sales readiness metrics

Pros

• Robust content management and organization features
• Strong personalization and content customization capabilities
• AI-powered content recommendations and insights

Cons

• Higher complexity compared to other sales enablement tools
• Longer implementation and onboarding time
• Premium pricing that may not fit all budgets

Reviews

On G2, Seismic has an impressive 4.7 out of 5 star rating from over 1,300 reviews. Users praise its comprehensive feature set, content customization options, and seamless integration with other sales tools.

Capterra reviewers give Seismic an overall score of 4.6, highlighting the platform's ease of use for sales teams and robust analytics. Some noted the learning curve and setup time as potential drawbacks.

Feedback on Reddit suggests Seismic is a powerful tool for cross-functional content sharing and sales enablement, with users appreciating features like content approval workflows and detailed usage metrics. However, some felt the UI could be more intuitive.

Pricing

• Seismic does not publicly disclose pricing
• Potential customers need to contact Seismic for a custom quote based on their specific requirements

13. GetAccept

GetAccept is an all-in-one digital sales room platform that empowers revenue teams to streamline their document workflows, close deals faster, and drive exceptional customer experiences. It provides a collaborative space for managing sales processes and documents in real-time, making it an effective tool for B2B sales teams.

Key Features

GetAccept offers several standout features that make it an effective tool for B2B sales teams:

• Deal rooms provide a secure collaborative space for all stakeholders
• Video messaging allows sales reps to record and embed personalized messages
• Secure electronic signatures simplify the agreement process
• Integration with major CRM platforms enhances the sales workflow

Popular Use Cases

• Creating unique deal rooms tailored to each enterprise customer to boost win rates
• Automating the contract creation process to save time
• Streamlining the proposal process to improve consistency and tracking

Pros

• Comprehensive document engagement features
• Strong video and real-time communication capabilities
• Good integration with major CRM platforms

Cons

• Learning curve for advanced features
• Pricing can be higher compared to some competitors

Pricing

• Plans start at $25/user/month for the eSign package
• Professional plan is $49/user/month with unlimited e-signatures and active rooms
• Enterprise plan pricing available upon request for larger, complex deployments
• 14-day free trial with no credit card required

Reviews

On G2, GetAccept has an average rating of 4.6 out of 5 stars from 887 reviews. Users praise its ability to make collaboration between buyers and sellers easier.

Capterra reviewers give GetAccept high marks for ease of use, customer service, and value for money. One user noted it "honestly is one of the best products in our revenue tech stack."

On Reddit, users recommend GetAccept as a strong alternative to other e-signature platforms like DocuSign, highlighting its cost-effectiveness while still including necessary features.

14. Kaspr

Kaspr is an all-in-one prospecting software designed for individual contributors, SDRs, and recruiters looking to automate parts of their sales outreach on LinkedIn. With its Chrome extension, Kaspr retrieves contact info from LinkedIn, Sales Navigator, and Recruiter Lite, making it an ideal choice for teams heavily relying on LinkedIn for prospecting.

Key Features

• Extract prospect data from various LinkedIn sources like lists, groups, and events for comprehensive data gathering
• LinkedIn automation workflows to streamline your outreach process and save time
• Team collaboration and lead management features to facilitate efficient teamwork and lead tracking
• Aligns with GDPR and CCPA regulations, ensuring data privacy and compliance

These features make Kaspr a strong choice for teams heavily focused on LinkedIn outreach.

Popular Use Cases

• Automating repetitive LinkedIn outreach tasks to increase efficiency
• Extracting contact data in bulk from LinkedIn lists, groups, and events
• Managing leads within the Kaspr dashboard and setting up automated workflows

Pros

• Focuses on LinkedIn automation, saving time and increasing efficiency
• Offers a free plan, making it accessible for different budget levels
• Integrates with existing tech stack to sync data with other tools

Cons

• Limited in building prospect lists through a dedicated platform
• Lacks some advanced features compared to higher-priced alternatives
• Reliance on LinkedIn data may not suit all prospecting needs

Pricing

• Offers a free plan to get started
• Paid plans start at $49 per user/month
• Pricing scales based on credits for phone numbers, emails, and exports

Reviews

On G2, users appreciate Kaspr's accuracy and user-friendliness, with one reviewer stating: "I appreciate Kaspr for its user-friendly experience, especially its seamless integration with LinkedIn which simplifies accessing and utilizing data."

However, some users note limitations in retrieving data for smaller companies and recent job changes. Another reviewer mentioned: "LinkedIn flagged my activities as suspicious after activating the Kaspr plugin, raising concerns about its compatibility with LinkedIn's policies."

Reddit users discuss Kaspr as an affordable alternative to other LinkedIn automation tools. One user shared: "Kaspr is essentially another web scraping software, just like Lusha, but the catch is that it is way more affordable while still providing the same services and features."

15. Leadfeeder

Leadfeeder is a powerful B2B lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By turning anonymous website traffic into actionable leads, Leadfeeder helps sales and marketing teams focus their efforts on the most promising prospects.

Key Features

Leadfeeder offers several standout features that make it an excellent choice for B2B sales teams:

• Identify companies visiting your website and reveal their behavior
• Qualify leads using custom filters and automatic scoring
• Connect with decision makers using Leadfeeder Contacts
• Integrate with popular CRM and marketing automation tools

Popular Use Cases

• Uncovering hidden leads from website traffic
• Prioritizing outreach based on lead behavior and firmographic data
• Enhancing account-based marketing efforts with targeted campaigns

Pros

• High-quality lead data with automatic filtering of bots and ISPs
• Customizable lead scoring and segmentation
• Seamless integration with existing sales and marketing tools

Cons

• Limited data retention in the free plan
• Higher pricing tiers for businesses with high website traffic
• Some users report occasional inaccuracies in company identification

Reviews

On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Users praise the tool's ability to identify high-quality leads and its seamless integration with other platforms.

Capterra reviewers give Leadfeeder an overall rating of 4.0, with many citing the tool's ease of use and effectiveness in generating actionable leads. However, some users express concerns about the accuracy of company identification.

Discussions on Reddit suggest that Leadfeeder is a valuable tool for B2B sales teams when used responsibly. Users appreciate features like the ability to filter out unwanted traffic and the tool's integration with popular CRM systems.

Pricing

• Free plan available with limited features
• Paid plans start at $99 per month (approximately €99) for up to 100 identified companies
• Custom pricing available for high-traffic websites
• All paid plans include a 14-day free trial

16. Lead Forensics

Lead Forensics is a powerful B2B website visitor identification tool that uncovers the identity of anonymous visitors and turns them into actionable leads. By providing detailed contact information, including business names and key decision-maker identities, Lead Forensics helps businesses expand their lead pool significantly.

Key Features

Lead Forensics offers a few standout features that make it an excellent choice for B2B lead generation:

• IP tracking to identify which companies are visiting your site and their location
• Detailed contact information for key decision-makers at those companies
• Integration with popular CRM systems for seamless lead management
• Ability to give VIP treatment to your ideal customer profile (ICP) audiences

Popular Use Cases

• Identifying new B2B sales leads from anonymous website traffic
• Retargeting lapsed B2B customers when they revisit your site
• Enriching marketing automation campaigns with high-intent prospect data

Pros

• Uncovers valuable lead intelligence that would otherwise be lost
• Integrates with existing workflows to route leads to the right teams
• Provides firmographic data for lead qualification and prioritization

Cons

• Pricing information is not transparent, requiring a sales consultation
• May not capture leads from smaller businesses or residential IPs
• Requires website traffic to be effective, so may not suit new sites

Pricing

• Lead Forensics offers a free trial to test the product
• Specific pricing plans are only available via consultation with the sales team
• Pricing likely varies based on the volume of website traffic and leads

Reviews

On Capterra, Lead Forensics has an overall rating of 4.0 out of 5. Many reviews praise the tool's ability to provide actionable contact data and integrate with existing systems. However, some users note frustration with the lack of transparent pricing.

G2 reviews show an average score of 4.3 out of 5 stars. Customers appreciate how Lead Forensics helps them find the right decision-makers to contact. A few mention that the contact information can occasionally be incorrect.

Sentiment on Reddit is mostly positive, with users finding Lead Forensics effective for B2B prospecting when used responsibly. The main concerns are around pricing and the tool's ability to identify leads from smaller companies.

17. PandaDoc

PandaDoc is an all-in-one tool that streamlines the process of creating, sending, and managing sales documents. With pre-built templates and a drag-and-drop editor, sales reps can quickly create professional-looking proposals, contracts, and quotes that are tailored to their audience.

Key Features

PandaDoc's key features make it a valuable addition to any B2B sales toolbox:

• Integrations with CRMs eliminate manual data entry and ensure consistent customer data across platforms
• Personalize documents with case studies, videos, and pricing info using the drag-and-drop content library
• Streamline negotiations with built-in redlining, commenting, and revision tracking
• Gain insights into customer engagement by monitoring their interactions with shared documents

Popular Use Cases

• Creating and sending sales proposals and contracts
• Generating quotes and estimates for potential customers
• Collaborating with team members on sales documents

Pros

• Saves significant time by automating document creation and personalization
• Improves consistency and reduces errors by pulling customer data from integrated systems
• Provides visibility into customer engagement with shared documents

Cons

• Focuses primarily on document management, which may limit its usefulness for teams relying heavily on other sales enablement strategies
• Higher pricing compared to some other tools
• Customization options for templates can be limited

Reviews

On G2, users praise PandaDoc's ease of use and time-saving automation capabilities, giving it an average rating of 4.7 out of 5 stars. Many highlight how it has streamlined their sales document workflows.

Capterra reviewers echo these sentiments, with PandaDoc earning an overall rating of 4.7. They appreciate features like the drag-and-drop editor and the ability to collect signatures and payments directly within documents.

On Reddit, users discuss PandaDoc as a strong alternative to other popular tools like DocuSign. They note its user-friendly interface and robust feature set as key selling points.

Pricing

• Free eSign plan available
• Essentials plan: $19/user/month
• Business plan: $49/user/month
• Enterprise plan: Custom pricing

18. Meltwater

Meltwater is a powerful sales enablement tool that leverages media monitoring and analytics to boost sales strategies. By providing real-time insights into industry trends, competitor activities, and customer sentiment, Meltwater equips sales teams with the information they need to craft compelling pitches and build stronger client relationships.

Key Features

Meltwater offers several key features that make it a powerful tool for sales teams:

• Provides up-to-date information on industry trends, competitor activities, and customer sentiment
• Utilizes a comprehensive database to identify and target high-potential leads
• Integrates with CRM systems to streamline workflow and track interactions
• Equips sales teams with detailed analytics and reports for data-driven sales pitches

Popular Use Cases

• Staying informed on relevant industry trends and news to tailor sales pitches
• Identifying and targeting promising leads based on data-driven insights
• Streamlining sales pipeline management through CRM integration

Pros

• Provides real-time insights and detailed analytics to refine sales strategies
• Offers a global media database for comprehensive monitoring
• Integrates social listening capabilities for understanding customer sentiment

Cons

• Higher cost compared to some other sales enablement tools
• Steeper learning curve due to the platform's robust features
• May be more complex than necessary for smaller sales teams

Pricing

• Pricing is available upon request and varies based on specific needs
• Offers a free demo to explore the platform's capabilities

Reviews

On G2, Meltwater has an average rating of 4.0 out of 5 stars from over 2,100 reviews. Users praise its comprehensive media monitoring and analytics capabilities.

Capterra reviewers give Meltwater an overall rating of 4.0, highlighting its excellent customer support and ease of use compared to competitors. Some noted that the media database could be more robust.

Reddit users discuss Meltwater as a powerful tool for those who need extensive media monitoring, but some feel it may be over-designed for simpler use cases. The general consensus is that while it has a learning curve, Meltwater provides valuable insights for driving sales strategies.

Conclusions

Choosing the right B2B sales toolbox depends on your specific needs and goals. Consider factors like your team size, budget, desired features, and integration requirements when evaluating options.

Among the top B2B sales tools covered in this article, Bardeen, Salesforce, and Cognism stand out as popular choices for their comprehensive features and proven effectiveness.

If you're looking for a versatile tool that automates repetitive tasks and integrates with your favorite apps, we highly recommend giving Bardeen a try. Download and install Bardeen's Chrome extension to start streamlining your B2B sales workflows today. You can sign up for free and even start a 14-day free trial of premium features to experience the full power of this AI-driven automation tool.

No matter which B2B sales toolbox you choose, investing in the right technology can make a significant impact on your team's productivity, efficiency, and overall success. Start exploring your options and take action today to optimize your sales processes and drive better results.