10 Best Sales Performance Management Tools in 2024

Searching for the best sales performance management tools to boost your team's productivity and results? Look no further. We've curated a comprehensive list of the top 10 tools on the market, carefully evaluating each one based on key features, pros and cons, and real user reviews.

From AI-powered analytics to streamlined workflow automation, these tools offer a range of capabilities to help you optimize your sales process and drive revenue growth. Whether you're a small startup or a large enterprise, you'll find valuable insights and recommendations in this in-depth guide.

Get ready to take your sales performance to the next level with these game-changing tools.

1. Bardeen

Bardeen is an AI-powered browser extension that automates repetitive tasks across web apps, making it a top choice for sales performance management. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen offers unmatched flexibility and efficiency in automating sales workflows. Download the Bardeen Chrome extension for free and experience the power of AI-driven sales automation.

Key Features

Bardeen's key features make it a standout tool for sales performance management:

• Integrates with 100+ apps for seamless workflow automation
• AI-powered sales prospecting and lead qualification
• AI-generated personalized emails and automated outreach
• No-code builder and AI-powered Magic Box for custom workflow creation

Popular Use Cases

• Scraping LinkedIn data for lead generation and enrichment
• Automating cold outreach and tracking buying signals
• Leveraging sales intelligence and lead enrichment for personalized engagement

Pros

• Ideal for teams with shared workflows and centralized control
• AI-powered features for intelligent automation and data processing
• Versatile capabilities beyond just sales performance management

Cons

• Steeper learning curve compared to simpler sales tools
• Higher pricing for premium features and credits
• Requires some technical know-how for advanced automations

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other sales tools, Bardeen has generally positive sentiment among users who have tried it for sales automation and web scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a powerful sales performance management tool that leverages AI and automation, sign up for Bardeen's free 14-day trial of premium features and experience the difference it can make for your sales team.

2. Salesforce

Salesforce is a leading CRM platform that offers a comprehensive suite of AI-driven sales tools. It stands out for its predictive analytics capabilities, which use machine learning algorithms to analyze historical data and identify patterns and trends. This enables sales teams to prioritize leads with the highest potential, increasing efficiency and closing rates.

Key Features

Salesforce's key features for sales performance management include:

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI
• Lead and opportunity scoring
• Einstein activity capture for automating data entry

Popular Use Cases

• Prioritizing leads based on likelihood to convert
• Forecasting sales revenue and identifying potential risks
• Automating repetitive tasks to increase sales productivity

Pros

• Advanced predictive analytics for optimizing sales
• Personalized AI-driven engagement and recommendations
• Comprehensive CRM features for end-to-end sales management

Cons

• Can be pricey for smaller businesses
• Web services API costs an additional $25/user/month for Professional plan
• Steeper learning curve compared to simpler CRM tools

Reviews

On G2, users praise Salesforce's comprehensive customization options and ability to scale with their business. It has an average rating of 4.5 out of 5 stars.

Capterra reviews highlight Salesforce's automation capabilities for streamlining sales processes. However, some note the complexity for new users. The platform has an overall rating of 4.4.

Discussions on Reddit suggest Salesforce provides significant value when implemented properly, with users appreciating features like activity management, forecasting, and integrations. Critics mention the high costs and steep learning curve.

Pricing

• Essentials: $25/user/month billed annually
• Professional: $80/user/month billed annually
• Enterprise: $165/user/month billed annually
• Unlimited: $330/user/month billed annually

3. Anaplan

Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Its unlimited modeling capabilities and machine learning allow the platform to continually self-optimize to deliver even more accurate projections for large and fast-growing companies.

Key Features

Anaplan offers a suite of features to help sales teams manage performance:

• Unlimited modeling and machine learning for accurate forecasting
• Real-time insights to drive data-driven decisions
• Integrations to connect finance, sales, and operations planning
• Scenario modeling to evaluate long-term objectives

Popular Use Cases

• Connecting revenue planning and forecasting across the enterprise
• Optimizing sales expenses to revenue
• Integrating capital projects and investment decisions

Pros

• Highly flexible and customizable for any business use case
• Handles complex real-time calculations on large datasets
• Excellent customer support and implementation methodology

Cons

• Pricing based on data volume can get expensive
• Significant upfront time defining requirements
• Dedicated model builders and admins are required for maintenance

Reviews

On G2, Anaplan has an average rating of 4.6 out of 5 stars from 349 reviews. Users praise its flexibility, customization options, and ability to handle complex use cases in real-time.

Capterra reviewers give Anaplan an overall rating of 4.0, highlighting its agility and near real-time updates. Some noted the high implementation investment required.

Reddit sentiment is generally positive, with users finding Anaplan extremely flexible but cautioning it requires significant resources and thoughtful implementation to avoid maintenance challenges. The dedicated userbase appreciates its ability to replace Excel models and consolidate planning.

Pricing

Pricing information is available by contacting Anaplan directly for a quote based on your specific requirements.

4. Ambition

Ambition is a sales enablement tool that encourages healthy competition among sales reps by integrating with data sources and scoring user performance in real time using benchmarks set by sales managers. With features like personalized sales anthems, auto-generated user highlight feeds, and advanced reporting, Ambition helps motivate sales teams to achieve their goals.

Key Features

Ambition offers a range of features designed to drive sales performance:

• Leaderboards and contests to foster friendly competition
• Real-time performance tracking and analytics
• Personalized recognition and rewards for top performers
• Integration with popular CRM and communication tools

Popular Use Cases

• Motivating sales teams to hit their targets
• Identifying top performers and areas for improvement
• Streamlining sales performance management

Pros

• Boosts sales team engagement and motivation
• Provides real-time visibility into performance metrics
• Offers customizable leaderboards and contests

Cons

• Relies heavily on accurate data entry by sales reps
• May not be suitable for all sales team cultures
• Pricing information is not publicly available

Reviews

On G2, Ambition has an average rating of 4.6 out of 5 stars from 31 reviews. Users praise its ability to boost sales team engagement and provide real-time performance insights.

Capterra reviewers give Ambition an overall rating of 4.0, highlighting its effectiveness in motivating sales teams and driving results. Some noted that the tool relies on consistent data entry by reps to be fully effective.

A sampling of reviews on Reddit shows that users find Ambition helpful for encouraging friendly competition and identifying areas for coaching. However, some mentioned that the tool may not be a fit for all sales team cultures.

5. Mindtickle

Mindtickle is a revenue enablement platform that supports sales training and coaching with training programs and templates, coaching rooms, and performance tracking. It offers a comprehensive approach to sales training and coaching, which can significantly enhance team productivity. However, setting up and customizing the platform to fit specific organizational needs may require some time investment.

Key Features

Mindtickle offers several features that enhance its utility as a sales training and coaching platform:

• Provides tools for creating and offering training and coaching resources to staff
• Gathers call data to generate insights, helping sales teams understand performance
• Includes digital sales rooms, providing a centralized location for sales interactions
• Offers sales forecasting tools to help teams predict future sales outcomes

Popular Use Cases

• Onboarding and continuous training for sales teams
• Coaching sales reps to improve skills and performance
• Measuring and tracking sales readiness and effectiveness

Pros

• Comprehensive platform for sales training, coaching, and enablement
• Variety of features to support different aspects of sales readiness
• Customizable to align with organizational goals and processes

Cons

• Can require significant time to set up and customize for specific needs
• Built-in reporting is limited, API is less intuitive for deep analysis
• Some SCORM compatibility issues requiring manual adjustments

Reviews

On G2, Mindtickle has an average rating of 4.7 out of 5 stars from over 2,000 reviews. 88% rated it 5 stars, praising its unified platform for sales enablement, field training, and customer training.

Capterra reviewers give Mindtickle an overall rating of 4.0, highlighting that it makes it easy for sales reps to access required toolkits and assets. They note it improves sales kick-off cycles and helps with compliance.

On TrustRadius, users appreciate Mindtickle's personalized, efficient customer support and the platform's versatility for both sales enablement and LMS use cases. Some noted areas for improvement in feature templates and base reporting.

Pricing

• Pricing starts at $15 per user per month
• Free trial available
• Starter, Pro, Enterprise, and Custom pricing suites available ranging from $209 to over $1500 per month

6. Brainshark

Brainshark is a comprehensive sales enablement platform that offers on-demand training, coaching assessments, and AI-powered feedback for sales reps. It stands out in this list of top sales performance management tools due to its ability to gauge the readiness of sales reps based on their training and coaching performance, helping ensure that reps are well-prepared to engage with prospects and close deals effectively.

Key Features

• Interactive sales content creation and personalized training within coaching lessons help improve rep performance
• AI-powered feedback provides insights into sales rep performance and areas for improvement
• Helps identify performance issues in team workflows to address proactively
• Readiness scorecards gauge rep preparedness based on training and coaching performance

These features make Brainshark highly relevant for enhancing the readiness and effectiveness of customer-facing teams in sales, marketing, and support roles.

Popular Use Cases

• Onboarding and continuous training for sales reps
• Assessing and reinforcing message mastery through video coaching
• Measuring training impact on key sales performance metrics

Pros

• Provides detailed, personalized feedback to improve rep performance
• Content authoring tools make it easy to create and update engaging training content
• Integrates with key systems reps use daily like CRM

Cons

• Requires effort to create and maintain interactive training content
• No free trial period, only a demo is available
• Pricing is only available via custom quote which may lack transparency

Pricing

• No free trial, only a demo is available
• Pricing is custom quoted, but is estimated around $83 per user/month billed annually (about $20,000/year for 20 users)
• Minimum of 15-20 users required
• Two plan tiers - Pro and Premier, with pricing varying based on an evaluation of the business' needs

Reviews

On Capterra, Brainshark has an overall rating of 4.0 out of 5. Users praise the high-quality capabilities for developing sales teams, intuitive interface, and advanced features for planning training. Some noted it can take time to learn all the features.

A Reddit thread discussed Brainshark positively as a learning management system option, with a user detailing its content creation, publishing, and tracking capabilities as beneficial for training. They liked the ability to update content in the cloud.

TrustRadius and G2 do not yet have Brainshark listed or reviewed on their sites.

7. Scratchpad

Scratchpad is a valuable sales acceleration tool that enhances team collaboration and visibility throughout the sales process. Its inclusion in this list of top sales performance management tools is justified by its ability to make interactions with Salesforce quick and effortless, empowering sales teams to work more efficiently.

Key Features

Scratchpad offers a range of features that contribute to its effectiveness as a sales acceleration tool:

• Pipeline management for tracking and managing deals
• Call intelligence to identify successful strategies
• Deal rooms for team collaboration and strategizing
• Automations to streamline repetitive tasks

Popular Use Cases

• Efficiently updating Salesforce data from any web app
• Collaborating on deals and strategies within deal rooms
• Gaining insights from sales calls to optimize performance

Pros

• Enhances collaboration and visibility within sales teams
• Streamlines interactions with Salesforce
• Provides valuable insights through call intelligence

Cons

• Team plan cost of $79 per user per month may be high for smaller teams
• Requires Salesforce integration for full functionality
• Learning curve for some users unfamiliar with sales acceleration tools

Pricing

• Team plan: $79 per user per month
• Enterprise plan: Custom pricing
• Free trial available

8. Salesloft

Salesloft is a revenue workflow platform that supports pipeline building, management, and forecasting. It is included in this list of best sales performance management tools due to its ability to establish and identify pipelines based on prospect and customer data, transcribe and summarize user conversations using AI, and provide robust sales forecasting software.

Key Features

• Establish and identify pipelines based on detailed prospect and customer data
• AI capabilities to transcribe and summarize user conversations for valuable insights
• Robust sales forecasting software to predict future sales outcomes accurately
• Tools for managing and optimizing efficient sales workflows

Popular Use Cases

• Building and managing sales pipelines with clear visibility into opportunities
• Gaining insights from sales conversations to coach reps and improve performance
• Forecasting sales accurately to inform business decisions and resource allocation

Pros

• Comprehensive approach to sales pipeline management and forecasting
• Intuitive UI that is easy for sales reps to navigate and use
• Strong customer support and implementation guidance

Cons

• Complexity in fully leveraging all features may require additional training
• Occasional slowness or bugs when pushing updates to the platform
• Price point may be prohibitive for smaller sales teams on a budget

Pricing

• Plans start at $125 to $165 per user per month (billed annually)
• Prospecting-only capabilities on the lower end of the price range
• Annual contract required, no minimum user count

Reviews

G2 users give Salesloft an average rating of 4.5 out of 5 stars. Positive reviews praise the automation, analytics, and CRM integration. Some noted the UI could be overwhelming at first.

On Capterra, Salesloft has an overall rating of 4.0. Users appreciate the time savings and visibility it provides. A few mentioned initial setup takes time to learn the full capabilities.

Salesloft discussions on Reddit indicate users find it effective for streamlining workflows when switching from other sales engagement tools. Most feel it compares favorably to alternatives like Outreach in terms of functionality and support.

9. People.ai

People.ai is a powerful sales performance management tool that leverages AI and machine learning to provide insights into your LinkedIn contacts and their interactions. It helps identify the most valuable connections, optimize engagement strategies, and improve overall networking efficiency, making it an excellent choice for sales teams looking to enhance their performance on LinkedIn.

Key Features

• Automated activity capture for emails, meetings, and call transcripts
• AI-powered insights to identify top performers and their winning activities
• Account-based analytics to understand engagement at the account level
• Coaching and development tools to improve sales methodology adoption

These features make People.ai stand out for sales teams looking to drive revenue growth through data-driven insights and improved sales processes.

Popular Use Cases

• Automating data capture and enrichment to fuel AI-driven sales insights
• Identifying key personas and validating their engagement in opportunities
• Improving pipeline management and forecast accuracy with AI-powered tools

Pros

• Comprehensive revenue intelligence solution with enterprise-grade data management
• Seamless integration with CRM systems and other sales tools
• Powerful AI capabilities to surface actionable insights and recommendations

Cons

• Higher pricing compared to some other sales performance management tools
• Steep learning curve due to the breadth and depth of features
• Some users report occasional delays in data syncing and reporting

Reviews

On G2, People.ai has an impressive average rating of 4.4 out of 5 stars from 461 reviews. 76% of users gave it a 5-star rating, praising its automated activity capture, easy-to-use interface, and valuable sales insights.

Capterra reviewers appreciate People.ai's ability to measure sales productivity and provide actionable next steps. However, some note that call data can take a day or two to update and real-time reporting would be preferable.

Reddit users highlight People.ai as one of the best tools for measuring sales KPIs and metrics. They find the platform nearly ideal, especially for remote sales teams, although a few mention a desire for more customization options in certain areas.

Pricing

• Pricing starts at $300 per user per year
• Offers multiple pricing tiers and packages based on feature sets
• Custom enterprise pricing available for larger deployments

10. Clari

Clari is an AI-powered revenue analysis platform that provides sales teams with actionable insights and predictive analytics to improve sales execution. With highly accurate AI-based projections, Clari gives you a view of where you'll land at the end of every quarter, so you can set your goals for growth at a sustainable and achievable rate.

Key Features

Clari's key features focus on providing visibility into the sales pipeline and using AI to drive more accurate forecasting and data-driven decision making.

• Sales forecasting with advanced analytics for precise predictions
• Deal management to track opportunities and take proactive actions
• Sales enablement insights to guide coaching and collaboration

Popular Use Cases

• Improving forecast accuracy and identifying risks and opportunities
• Gaining real-time visibility into deal progress and engagement
• Enabling sales managers to provide targeted guidance to their teams

Pros

• Provides a comprehensive view of the revenue process
• Highly accurate AI-driven forecasting and analytics
• Streamlines deal inspection and sales execution

Cons

• May require some training to fully utilize all features
• Occasional issues with pages not refreshing without a browser refresh

Pricing

• No platform fees, with pricing tailored to each customer's needs
• Complimentary premier customer support package included
• Implementation typically completed within 8 weeks

Reviews

On G2, Clari has an average rating of 4.5 out of 5 stars from over 1,800 reviews. Users praise its forecast visibility, user-friendly interface, and responsive customer support.

Capterra reviewers appreciate Clari's ability to analyze meetings and provide valuable insights. They find it easy to set up and note how it has streamlined their sales processes. Some mention occasional inaccuracies in call transcription as an area for improvement.

Discussions on Reddit suggest Clari is well-regarded for its product and support. Users note its strength in revenue operations and value in running complex sales organizations. Sentiment is largely positive, with Clari often mentioned alongside other leading sales tools.

Conclusions

Choosing the best sales performance management tool depends on your specific needs, team size, budget, and desired features. Consider factors like AI capabilities, automation, analytics, integrations, and user-friendliness when evaluating your options.

Among the top tools discussed in this article, Bardeen, Salesforce, and Anaplan stand out for their comprehensive features and strong user reviews.

Bardeen, in particular, offers a powerful combination of AI-driven automation, extensive integrations, and a user-friendly interface. Its versatile capabilities make it an excellent choice for sales teams looking to streamline their workflows and boost productivity. Download Bardeen's Chrome extension today and experience the difference it can make for your sales performance.

To get started with one of these top sales performance management tools, consider signing up for a free trial or exploring the free plan options. For example, you can start a 14-day free trial of Bardeen's premium features to see how it can revolutionize your sales processes.

By investing in the right sales performance management tool, you can empower your sales team to work more efficiently, close more deals, and drive revenue growth for your business.