19 Best Sales Cadence Software: Top Picks for 2024

Looking for the best sales cadence software to streamline your outreach and close more deals? We've curated a comprehensive list of the top 19 tools, complete with key features, pros, cons, pricing, and real user reviews. Whether you're a solo sales rep or managing a large team, this guide will help you find the perfect solution to automate personalized campaigns, track engagement, and scale your pipeline.

From AI-powered platforms to all-in-one CRMs, we cover the most effective sales cadence software for businesses of all sizes. Dive in to discover which tool fits your needs and budget.

1. Bardeen

Bardeen is a powerful browser extension that automates repetitive tasks, speeds up workflows, and helps you get through time-consuming activities faster. With its ability to control any browser tab and run 24/7 in the cloud, Bardeen is an excellent choice for sales cadence automation. Sign up for free and see how it can transform your sales process.

Key Features

Bardeen offers several features that make it stand out as a sales cadence automation tool:

• Integrates with 100+ apps, allowing you to connect your favorite tools and automate workflows between them
• Utilizes AI agents and prompts to generate personalized emails and enhance scraped data
• AI-powered web scraping to gather lead data from various sources
• No-code workflow builder and AI-powered Magic Box for creating custom automations

Popular Use Cases

• Automating sales prospecting and lead qualification
• Personalizing outreach emails and automating follow-ups
• AI-powered sales automation by integrating with CRMs and other sales tools

Pros

• Versatile capabilities beyond just sales cadence automation, including market research and personal productivity
• Runs 24/7 in the cloud, making it ideal for sales teams and businesses
• Deep integration with AI technologies for intelligent automation

Cons

• Steeper learning curve compared to some other sales cadence tools
• Higher pricing for premium features and credits
• Requires some technical knowledge for advanced automations

Reviews

Bardeen has an overall rating of 4.5 out of 5 on Capterra, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has a rating of 4.9 out of 5 stars, with users highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a comprehensive sales cadence automation tool that leverages AI and integrates with your favorite apps, give Bardeen a try with a 14-day free trial of premium features.

2. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.

Key Features

Outreach simplifies and automates prospecting workflows to generate high-quality pipeline that converts. Proven templates, snippets, tasks, and account-based workflows generate responses and help reps engage with prospects throughout their buying journey.

• Outbound sequencing to create and automate personalized email sequences
• Gmail integration for reps to work directly within Gmail
• Analytics and reporting to gain insights into outreach performance
• CRM integration to seamlessly sync data with popular CRM platforms

Popular Use Cases

• Automating personalized outreach and follow-up messages at scale
• Managing multiple stakeholders within the same sequence
• Improving rep efficiency by keeping deals updated in a single view

Pros

• Saves significant time by automating repetitive tasks
• Helps reps organize their book of business and prioritize activities
• AI-powered insights help optimize messaging and workflows

Cons

• Can be confusing initially with many homepage buttons and features
• Pricing lacks transparency for small-medium businesses
• Has a learning curve to set up more complex automation sequences

Pricing

• Starts around $100 per user/month which is average for sales engagement platforms
• Specific pricing is not publicly available on the website

Reviews

On G2, Outreach has 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation capabilities, ease of use, and ability to streamline prospecting efforts.

A Capterra review titled "Essential for our ABM efforts" highlighted Outreach's intuitive platform for sending bulk personalized emails to segmented groups. The user loved the simplicity of setting up sequences and tracking customer interactions.

A Reddit user shared their positive experience switching from SalesLoft to Outreach, citing Outreach's superior UX, machine learning capabilities, and collaboration features that united their team and fueled success.

3. Saleshandy

Saleshandy is a powerful sales automation tool that helps businesses streamline their cold email outreach and lead generation efforts. With its focus on deliverability, personalization, and automation, Saleshandy enables sales teams to scale their outreach campaigns effectively. The tool offers a range of features such as email warm-up, sender rotation, advanced analytics, and integrations with popular CRMs, making it a comprehensive solution for sales teams looking to boost their productivity and revenue.

Key Features

• Automate personalized email campaigns with advanced features like spintax and email warm-up
• Maximize email deliverability with sender rotation and domain health monitoring
• Optimize campaign performance using A/Z variant testing and sequence score insights
• Manage all prospect communication efficiently with the unified inbox feature

Popular Use Cases

• Scaling cold email outreach for lead generation and sales prospecting
• Nurturing leads with personalized email sequences and timely follow-ups
• Improving email deliverability and avoiding spam filters for better campaign results

Pros

• Connect unlimited email accounts at no extra cost for maximum outreach potential
• Built-in email verification to maintain high-quality prospect lists
• Advanced deliverability features like auto email warm-up and sender rotation

Cons

• No free plan available, only a 7-day free trial
• Limited to email communication, lacks other channels like social media or SMS

On G2, Saleshandy has an impressive average rating of 4.6 out of 5 stars from over 500 reviews. Users praise its automation capabilities, ease of use, and excellent customer support.

Similarly, on Capterra, Saleshandy boasts a 4.5 out of 5-star rating based on more than 100 reviews. Customers appreciate the tool's ability to streamline their cold email outreach and improve their email deliverability rates.

Pricing

• Cold Emailing plans start at $25 per month for the Outreach Starter plan
• B2B Lead Finder (Email Only) plans range from $39 to $249 per month based on credits
• B2B Lead Finder (Email + Phone Number) plans range from $66 to $509 per month based on credits

4. Salesloft

Salesloft is a revenue workflow platform that supports pipeline building, management, and forecasting. It offers a comprehensive approach to sales pipeline management and forecasting, enabling teams to establish and identify pipelines based on detailed prospect and customer data, transcribe and summarize user conversations using AI, and predict future sales outcomes with greater accuracy.

Key Features

• Establish and identify pipelines based on prospect and customer data
• Transcribe and summarize user conversations using AI
• Sales forecasting software to predict future sales outcomes
• Manage and optimize sales workflows for efficiency

Popular Use Cases

• Building and managing sales pipelines with detailed data
• Generating insights from sales conversations using AI
• Forecasting sales outcomes for more accurate planning

Pros

• Comprehensive sales pipeline management and forecasting
• AI capabilities for conversation insights
• Integrates with various sales tech tools

Cons

• Complexity in fully leveraging all features
• May require additional training and support

Pricing

• Starts at $125 to $165 per user per month (about $1500-$2000 per user annually)
• Pricing varies based on package and features
• Annual contract required, no seat minimum

Reviews

On Capterra, users praise Salesloft's "best in class sales engagement" and its comprehensive product suite. It earned an overall rating of 4.6 out of 5.

G2 reviews highlight Salesloft's ability to streamline sales processes and provide valuable analytics. It has 4.5 out of 5 stars from nearly 4,000 reviews.

On Reddit, users appreciate Salesloft's user-friendly interface compared to competitors. Several call it the "best tool" for sales teams doing cold outreach. The general consensus is that it's 100% worth the investment for teams looking to scale pipeline generation.

5. Yesware

Yesware offers sales teams a one-stop solution for comprehensive sales outreach with features like personalized email campaigns, automated follow-ups, and data-driven analytics. As a popular alternative to Salesforce, Yesware provides an easy-to-use platform with advanced automation capabilities and robust reporting, making it an excellent choice for sales teams looking to streamline their outreach efforts.

Key Features

Yesware's key features focus on automating and personalizing sales outreach:

• Personalized email campaigns and automated follow-ups
• Real-time email tracking and analytics
• CRM integration to sync email activity and eliminate data entry
• Access to a B2B lead database of over 100 million profiles

Popular Use Cases

• Automating personalized email outreach at scale
• Tracking prospect engagement to prioritize follow-up
• Generating new leads and enriching contact data

Pros

• Easy to set up and use within existing email clients
• Robust automation and personalization features
• Saves time by streamlining outreach and syncing with CRM

Cons

• Some users report occasional syncing issues with CRMs
• Higher price point compared to some alternatives
• Reporting dashboard has a slight learning curve

Reviews

On G2, Yesware has an average rating of 4.4 out of 5 stars from over 800 reviews. Users praise its email tracking, templating, and CRM integration capabilities for improving sales productivity.

Capterra reviewers give Yesware an overall rating of 4.5, highlighting how it helps them work smarter by automating outreach and identifying engaged prospects. Some note minor UX issues.

Reddit users find Yesware valuable for scaling personalized email campaigns when used responsibly. However, some express concerns about deliverability and the risk of emails landing in spam if daily sending limits are exceeded.

Pricing

• Free plan available with limited features
• Pro plan starts at $15/user/month billed annually
• Premium plan starts at $35/user/month billed annually
• Enterprise plan with Salesforce integration starts at $65/user/month billed annually

6. Salesmate

Salesmate is an intuitive CRM platform offering a suite of sales automation tools to help teams close more deals efficiently. It stands out among the best sales cadence software due to its customizable modules, built-in productivity tools, and advanced analytics.

Key Features

• Automate sales processes like lead distribution and task assignments
• Personalize outreach with automated drip campaigns and email sequences
• Get AI assistance from "Sandy" to book meetings, draft emails, and take notes
• Generate leads with customizable web forms and chatbots

These automation capabilities help sales teams focus on selling while repetitive tasks run in the background.

Popular Use Cases

• Scaling personalized outreach and lead nurturing for inbound and outbound sales teams
• Managing sales pipelines and tracking deal progress in real-time
• Automating data entry and syncing customer info across tools

Pros

• Intuitive and customizable interface for different teams and use cases
• Robust set of communication and productivity tools in one platform
• AI assistant to offload admin work from sales reps

Cons

• Some users report dashboards not working properly at times
• Onboarding and set up has a learning curve

Pricing

• Basic: $23 per user/month billed annually ($29 billed monthly)
• Pro: $49 per user/month billed annually ($59 billed monthly)
• Business: $79 per user/month billed annually ($99 billed monthly)
• 15-day free trial, no credit card required

Reviews

On Capterra, Salesmate has an overall rating of 4.0 out of 5. Users praise its automation, intuitive platform, and responsive support. Some noted minor dashboard glitches.

G2 reviews show an average 4.6 out of 5 stars. Customers find it a good option for startups to automate and track sales processes. The learning curve was the main dislike.

Reddit users consider Salesmate a legitimate CRM with good Zapier integration. They advise testing it during the free trial to see if it fits your sales workflow before committing.

7. Koncert

Koncert is an AI-powered sales engagement platform that enables sales teams to have more conversations and build pipeline through automation and intelligent insights. With over 12 years of experience in B2B sales dialer technology, Koncert offers four dialer options tailored to different sales workflows, helping reps optimize productivity and skyrocket conversations.

Key Features

Koncert's key features are designed to enhance sales productivity and effectiveness:

• Four dialer options: AI Parallel Dialer, AI Flow Dialer, Agent-Assisted Dialer, and Click-to-Call Dialer
• Quick Connect technology for ultra-low latency call connections
• Automated local presence and caller ID health management
• Seamless integrations with leading CRMs and sales tools

Popular Use Cases

• Outbound sales teams looking to scale conversations and pipeline generation
• Inside sales reps aiming to increase productivity and call efficiency
• Account-based selling initiatives requiring multi-threading and persona targeting

Pros

• Significantly increases the volume of conversations and meetings booked
• Intuitive and user-friendly interface for quick adoption
• Robust analytics and reporting for performance tracking and optimization

Cons

• Pricing information is not readily available on the website
• Some users may experience a learning curve when setting up complex workflows

Reviews

On G2, Koncert has an impressive 4.7 out of 5-star rating based on 304 reviews. Users praise its ease of use, seamless integrations, and ability to drive a high volume of quality conversations. One reviewer noted, "Koncert has allowed us to have a ton of conversations throughout the day and week to beef up our meetings booked and funneling leads into our pipeline."

Koncert users on Reddit highlight its effectiveness compared to alternatives like RingCX, with one user stating, "Koncert is good, we moved to Salesfinity." The consensus is that Koncert is a reliable and mature platform for sales acceleration.

Pricing

• Pricing details are not publicly available on Koncert's website
• Interested users need to contact Koncert's sales team for a customized pricing quote based on their specific requirements
• Koncert offers a free trial for users to explore the platform's capabilities before committing to a paid plan

8. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM that helps businesses acquire, engage, and convert web visitors into happy customers. It offers a comprehensive suite of features at an affordable price, making it an attractive alternative to more expensive CRMs like HubSpot.

Key Features

• 360-degree customer view across marketing, sales, and support
• Automate lead capturing, nurturing, and conversion
• Customizable sales pipelines and deal tracking
• Helpdesk, live chat, and ticketing for customer support

These features are designed to align your teams and provide excellent customer experiences throughout the entire lifecycle.

Popular Use Cases

• Capturing and nurturing leads with forms, email campaigns, and marketing automation
• Managing sales pipelines and automating sales activities
• Providing omnichannel customer support via email, live chat, and helpdesk

Pros

• Affordable all-in-one platform with a free plan
• Extensive feature set comparable to HubSpot
• Easy to set up and use with a short learning curve

Cons

• Limited native integrations compared to some alternatives
• Reporting is not as advanced as enterprise CRMs
• Customer support is only via live chat and email

Pricing

• Free plan for up to 500 contacts and 1,000 branded emails
• Paid plans start at $14.99/user/month
• 20% discount on annual billing

Reviews

EngageBay has an average rating of 4.6 out of 5 stars on G2 based on 316 reviews. Many users praise its affordable pricing, ease of use, and robust feature set as a HubSpot alternative.

On Capterra, EngageBay has an overall rating of 4.5 out of 5. Reviewers highlight the time-saving benefits of its automation and integrated platform. A few note minor UX issues and limited reporting.

Feedback on Reddit suggests EngageBay offers good value for small businesses looking for an all-in-one CRM solution. Users appreciate features like the visual deal pipeline and email sequences.

9. VanillaSoft

VanillaSoft is a versatile sales engagement platform that streamlines lead management and outreach for sales teams. With its queue-based lead routing and intelligent automation capabilities, VanillaSoft enables sales reps to efficiently engage leads across multiple channels, resulting in improved productivity and revenue generation.

Key Features

VanillaSoft offers several key features that make it an effective sales cadence software:

• Queue-based lead routing to prioritize and assign leads based on predefined criteria
• Auto-dialing and email sequencing to automate repetitive outreach tasks
• Dynamic scripts and real-time call coaching to guide reps during conversations
• Comprehensive lead and sales tracking for performance analysis and optimization

Popular Use Cases

• Implementing consistent and personalized lead nurturing campaigns
• Automating multi-channel outreach for improved lead engagement
• Optimizing sales team productivity through intelligent lead distribution

Pros

• Intuitive interface and easy-to-use features for quick adoption
• Robust automation capabilities for streamlined outreach and follow-up
• Seamless integration with popular CRM systems for data synchronization

Cons

• Reporting and analytics features may have a learning curve for some users
• Pricing can be higher compared to some alternatives in the market

Reviews

On G2, VanillaSoft has an average rating of 4.6 out of 5 stars from 490 reviews, with users praising its ease of use, automation features, and customer support.

Capterra reviewers give VanillaSoft an overall rating of 4.0, highlighting its user-friendly interface, customization options, and effectiveness in lead management.

TrustRadius users rate VanillaSoft 9.4 out of 10, appreciating its queue-based lead routing, auto-dialing capabilities, and positive impact on sales productivity.

Pricing

• VanillaSoft pricing starts at $110 per user per month
• Annual and multi-user discounts are available
• 14-day free trial offered for evaluation

10. Keap

Keap is an all-in-one CRM and sales & marketing automation platform designed to help small businesses grow. With Keap, you can easily capture, organize, track, and nurture leads to increase sales and revenue. The platform offers a range of powerful features, including automated follow-ups, sales pipeline management, and customizable campaigns, making it a comprehensive solution for businesses looking to streamline their sales processes.

Key Features

Keap offers a suite of tools to automate and optimize your sales processes:

• Customizable contact records with unique fields and tagging for personalization
• Automated follow-ups and multi-touch drip campaigns
• Robust sales pipeline management with performance tracking
• Native integrations with popular tools like Gmail, PayPal, and QuickBooks

Popular Use Cases

• Automating lead capture and nurturing with personalized campaigns
• Managing and prioritizing sales opportunities in a visual pipeline
• Integrating with existing tools to create end-to-end workflows

Pros

• Comprehensive feature set for sales automation and CRM
• Powerful automation builder with flexible, drag-and-drop interface
• Excellent customer support and training resources

Cons

• Steeper learning curve compared to simpler tools
• Higher pricing plans may be cost-prohibitive for some small businesses
• Some reports of system overload and slower performance

Reviews

On G2, users praise Keap's automation capabilities and customization options, with one reviewer stating: "Keap CRM allows me to provide customized communication and follow up with all the different segments of my market." The platform has an average rating of 4.2 out of 5 stars from over 1,500 reviews.

Capterra reviewers appreciate Keap's all-in-one approach, with one user sharing: "We really like the ability to have contact and lead management, group texting, email marketing, and automations all housed under one software roof for an affordable price point." However, some users note the complexity and learning curve as potential drawbacks.

Pricing

• Starts at $249/month for 2 users and 1,500 contacts (billed annually)
• Grow plan at $329/month for 3 users and 2,500 contacts
• Scale plan at $499/month for 5 users and 5,000 contacts
• 14-day free trial available, no credit card required

11. Drift

Drift is a pioneering AI sales tool that helps businesses engage website visitors and facilitate real-time conversations. With Drift's AI-powered chatbots and live chat functionality, sales teams can provide instant support, qualify leads, and convert inquiries into sales opportunities more efficiently.

Key Features

• Automated chatbots that interact with visitors 24/7
• Live chat for real-time conversations with website visitors
• AI-powered intent analysis to understand visitor needs
• Automated lead qualification and prioritization

These features enable sales teams to deliver personalized experiences, engage prospects at their highest point of interest, and streamline lead management.

Popular Use Cases

• Capturing and engaging website visitors in real-time
• Automating lead qualification and routing to the right sales rep
• Providing instant answers and support to prospect inquiries

Pros

• Enables 24/7 customer engagement without additional staff
• Personalizes interactions based on visitor behavior and data
• Integrates with popular CRMs and marketing platforms

Cons

• Higher pricing geared towards enterprise customers
• Customizing chatbots requires some technical knowledge
• May require ongoing optimization to improve performance

Pricing

• Starts at $2,500 per month billed annually for small businesses
• Custom enterprise pricing is also available

Reviews

On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its automation capabilities, ease of use, and customer engagement features.

Capterra reviewers give Drift an overall rating of 4.5, highlighting its reliability, efficiency, and ability to generate more conversations with prospects.

In reviews on sites like TrustRadius, users note that Drift is an effective tool for transforming website visitors into customers when used as part of a comprehensive conversational marketing strategy. However, some mention that the learning curve and pricing could be potential drawbacks for smaller teams.

12. Kaspr

Kaspr is an all-in-one prospecting software designed for individual contributors, SDRs, and recruiters looking to automate parts of their sales outreach on LinkedIn. With its Chrome extension, Kaspr retrieves contact info from LinkedIn, Sales Navigator, and Recruiter Lite, making it an ideal choice for teams primarily focused on prospecting within the LinkedIn ecosystem.

Key Features

• LinkedIn automation workflows to streamline your outreach process
• Extract prospect data from various LinkedIn sources like lists, groups, and events
• Team collaboration and lead management features for efficient teamwork and tracking
• Aligns with GDPR and CCPA regulations to ensure data privacy and compliance

Kaspr's focus on LinkedIn automation saves time and increases efficiency, although building prospect lists through a dedicated platform is not available.

Popular Use Cases

• Automating repetitive tasks on LinkedIn to scale outreach efforts
• Extracting comprehensive prospect data from LinkedIn for targeted campaigns
• Managing leads and collaborating with team members within the Kaspr dashboard

Pros

• User-friendly Chrome extension for seamless LinkedIn prospecting
• Provides accurate contact data, especially for phone numbers compared to competitors
• Offers a free plan and affordable paid subscriptions starting at $49/month

Cons

• Limited to LinkedIn as a data source; lacks a dedicated prospecting platform
• LinkedIn may flag user activity as suspicious when using the Kaspr plugin
• Can have difficulty retrieving data for smaller companies and recent job changes

Reviews

On G2, users praise Kaspr for its user-friendly experience, accurate data, and time-saving benefits. One reviewer mentioned, "Kaspr's data quality and quantity is much higher, especially for telephone numbers," compared to competitors. They appreciate the ability to use the Kaspr API for quick, automated searches.

However, some users noted limitations in retrieving data for smaller companies and recent job changes. They also mentioned that LinkedIn flagged their activities as suspicious after activating the Kaspr plugin, raising concerns about compatibility with LinkedIn's policies.

Pricing

• Free plan available with limited credits
• Starter plan at $49/month per license with unlimited B2B email credits
• Business plan at $79/month per license with increased phone and email credits
• Organization plan at $99/month per license with the highest credit allowances

13. Lemlist

Lemlist is an all-in-one sales engagement platform that enables users to find buyer-ready prospects, personalize outreach at scale, and generate more customers through multichannel campaigns. With advanced features like AI-powered email writing, custom landing pages, and LinkedIn automation, Lemlist stands out as a powerful tool for sales cadence management.

Key Features

Lemlist offers several standout features that make it an effective sales cadence software:

• Access a database of over 450 million contacts to find ideal prospects
• Automatically personalize emails with custom text, images, and landing pages
• Create multichannel campaigns combining email, LinkedIn, and phone outreach
• Utilize AI-powered writing to generate high-converting email content

Popular Use Cases

• Building targeted prospect lists with verified contact information
• Automating personalized email and LinkedIn outreach at scale
• Warming up email domains to improve deliverability and avoid spam filters

Pros

• Robust personalization options for email campaigns
• Multichannel automation for email, LinkedIn, and phone
• Advanced features like liquid syntax and custom landing pages

Cons

• Can be challenging to set up and navigate for new users
• Some reviewers note inconsistent customer support experiences
• Higher pricing compared to some alternatives

Reviews

On G2, Lemlist has an average rating of 4.4 out of 5 stars from 244 reviews. Many users praise its personalization capabilities, multichannel automation, and ability to generate high reply rates.

However, some reviewers on Capterra mention a steep learning curve and occasional technical issues. One user notes, "Lemlist, in theory, is great. I have a whole list of reasons I stopped using it. The interface was most definitely one of them."

Reddit sentiment is mixed, with some users finding Lemlist powerful but complex, while others prefer simpler alternatives. As one Redditor states, "Lemlist just reviewed the interface in January 2021, were you using the app before that date? Also, what do you find hard to use?"

Pricing

• Starts at $39/month for the Email Starter plan with 1 sending email per user
• Email Pro plan at $69/month includes 3 sending emails per user and advanced features
• Multichannel Expert plan at $99/month adds LinkedIn and phone prospecting
• 14-day free trial available with 100 free leads and no credit card required

14. HubSpot

HubSpot is an all-in-one CRM platform that offers a comprehensive suite of marketing, sales, and customer service tools. Its Marketing Hub is a standout solution for businesses looking to attract, engage, and delight customers through inbound marketing strategies.

Key Features

HubSpot Marketing Hub offers a range of features designed to help businesses execute effective inbound marketing campaigns:

• Blogging, landing pages, and email marketing tools to create and distribute engaging content
• Marketing automation to nurture leads and tailor content based on behavior
• Lead management to track interactions and create targeted campaigns
• Analytics to measure performance across the customer journey

Popular Use Cases

• Attracting and converting leads through content marketing and lead capture forms
• Nurturing prospects with personalized email campaigns and automated workflows
• Aligning marketing and sales efforts with a unified view of the customer

Pros

• User-friendly interface and seamless integration of marketing channels
• Robust features for lead generation, nurturing, and tracking
• Valuable analytics and reporting for data-driven decision making

Cons

• Initial learning curve due to extensive features and capabilities
• Pricing can be high for businesses with large contact databases
• Some users report challenges with more complex automation sequences

Pricing

• Starter: Starts at £14/month per seat (about $17 USD)
• Professional: Starts at £702/month for 3 seats (about $850 USD)
• Enterprise: Custom pricing
• Free tools available with limited features

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 11,000 reviews. Many users praise its user-friendly interface, powerful automation capabilities, and seamless integration with other tools.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5, highlighting its email marketing, social media scheduling, and Salesforce integration features. Some note the learning curve and pricing model as potential drawbacks.

In a Reddit thread discussing CRM options for startups, users mention HubSpot's extensive functionality but caution that setup takes effort and the pricing can become expensive as contact lists grow. Overall sentiment is mostly positive, with HubSpot seen as a robust all-in-one solution if utilized fully.

15. Freshworks

Freshworks is a popular sales CRM software that helps businesses close deals faster and more efficiently. It is an AI-powered platform that offers a range of features designed to streamline sales processes and improve team productivity. Freshworks stands out as a top sales cadence software due to its intelligent insights, automation capabilities, and user-friendly interface.

Key Features

Freshworks offers several key features that make it an effective sales cadence software:

• AI-powered insights for superior lead tracking and deal recommendations
• Automation of mundane tasks like sending emails, setting reminders, and updating CRM
• Intuitive Kanban views for planning and managing sales processes

Popular Use Cases

• Running smart sales campaigns with AI-driven insights and recommendations
• Automating repetitive tasks to save time and improve sales team efficiency
• Gaining a clear overview of the sales pipeline and deal progress with Kanban views

Pros

• Powerful AI capabilities for lead tracking, deal insights, and task automation
• User-friendly interface that is easy to navigate and customize
• Robust integration options with other business tools and platforms

Cons

• Some users report slow customer service response times
• Documentation can be lacking or inaccurate in certain areas
• Limitations on data export and integration with certain third-party tools

Reviews

On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Many users praise its automation features, ease of use, and value for growing businesses.

Capterra reviewers give Freshworks an overall rating of 4.0, highlighting the benefits of its ticketing system and intuitive interface. Some note minor UX issues and a slight learning curve.

Across various review platforms, users consistently mention that Freshworks helps streamline customer support, automate processes, and provide valuable insights. While some point out areas for improvement, the general consensus is that Freshworks is a strong choice for businesses seeking to enhance their sales and support operations.

Pricing

• Growth plan starts at $15/user/month billed annually (about $18 USD)
• Pro plan is $49/user/month billed annually (about $59 USD)
• Enterprise plan is $79/user/month billed annually (about $95 USD)
• Free trial available for all plans

16. Snov.io

Snov.io is an all-in-one platform that helps sales teams automate lead generation, email outreach, and customer management. It's a popular choice for businesses looking to streamline their sales workflows and boost productivity.

Key Features

Snov.io offers a range of tools to optimize your sales cadence:

• Find verified leads and enrich data with the Email Finder and LinkedIn Prospect Finder
• Automate personalized email and LinkedIn outreach with unlimited follow-ups
• Improve email deliverability with the Email Warm-up and Deliverability Check tools
• Manage leads and deals with the built-in Sales CRM

Popular Use Cases

• Generating targeted B2B leads from LinkedIn and company websites
• Launching multichannel cold outreach campaigns with email and LinkedIn
• Verifying email lists to maintain a clean database and high deliverability

Pros

• Extensive database for finding leads and contact information
• Unlimited email and LinkedIn automations with follow-ups
• Integrates with 5,000+ apps to sync data and workflows

Cons

• Email enrichment process can be slow at times
• Interface has a learning curve for new users
• Higher pricing plans needed to unlock some advanced features

Pricing

• Free trial with 50 credits, 100 recipients, 1 mailbox warm-up
• Starter plan: $30/month for 1,000 credits, 5,000 recipients, 3 warm-ups
• Pro plan: $75/month for 5,000 credits, 10,000 recipients, unlimited warm-ups
• Annual billing saves 20% on all plans

Reviews

On G2, Snov.io has an average rating of 4.6 out of 5 stars from 414 reviews. Users praise its comprehensive toolset, LinkedIn integration, and responsive customer support.

Capterra reviewers give Snov.io an overall score of 4.6, highlighting the platform's ease of use, reliable results, and time-saving automation features. Some note minor UX issues and occasional inaccuracies with email finding.

Feedback on Reddit suggests Snov.io compares favorably to alternatives like Lemlist for email outreach. However, some users report issues with email bounce rates when using the email finder. Overall sentiment is generally positive, with Snov.io seen as a solid choice for sales engagement and acceleration.

17. Klenty

Klenty is a sales engagement platform that helps sales teams automate and personalize cold email outreach. It offers features like multi-channel campaigns, AI-powered writing assistance, and CRM integrations that make it a strong contender among the best sales cadence software.

Key Features

Klenty offers several key features that are important for sales cadence software:

• Multi-channel outreach across email, phone, LinkedIn, and WhatsApp
• AI-powered writing assistance to create compelling email content
• Automated cadences that adapt to prospect engagement
• Built-in CRM integrations for seamless data syncing

Popular Use Cases

• Automating personalized cold email campaigns at scale
• Streamlining multi-channel outreach for sales teams
• Improving response rates with AI-optimized messaging

Pros

• Robust personalization options, including dynamic landing pages
• Powerful sales dialer with features like parallel dialing
• AI meeting assistant for call analysis and coaching

Cons

• Lacks built-in email validation and warm-up capabilities
• Higher pricing compared to some other tools

Pricing

• Starts at $60/user/month billed quarterly for the Startup plan
• Growth plan is $85/user/month and Pro is $125/user/month
• Discounted annual pricing is also available
• 14-day free trial

Reviews

On Capterra, users praise Klenty's automation capabilities and multi-channel approach. It has an overall rating of 4.0, with ease of use, features, and customer service all scoring over 4.0.

G2 reviews highlight Klenty's ability to engage more leads and increase outbound revenue. Responsive customer support is another strength. It has an average rating of 4.6 out of 5 stars.

Discussions on Reddit suggest that Klenty is seen as an affordable yet powerful alternative to tools like Outreach for startups and small businesses. The general sentiment is positive in terms of its email automation and CRM integration capabilities.

18. Smartlead.ai

Smartlead.ai is a modern cold email software that uses AI to optimize email deliverability and help warm up email accounts. Its primary use cases include improving sender reputation and enhancing email engagement to ensure cold outreach campaigns reach the main inbox of recipients.

Key Features

• Advanced email warming to improve deliverability and prevent emails from landing in spam folders
• AI-powered email analytics provide detailed insights into email performance for fine-tuning campaigns
• Automated email list cleaning maintains a healthy sender score by removing invalid addresses

Popular Use Cases

• Scaling email outreach safely by gradually increasing volume to establish a positive sender reputation
• Personalizing cold emails at scale using AI-driven capabilities and integrations for precise targeting
• Automating email follow-ups and sequences based on lead behavior and engagement

Pros

• Unique IP rotation for each campaign to maximize deliverability
• Unlimited email warmup and mailboxes to confidently scale outreach
• Robust API and integrations to automate workflows

Cons

• User interface can sometimes be less intuitive
• Categorizing lead intent accuracy requires some manual training
• Pricing may be higher compared to basic cold email tools

Pricing

• Basic plan starts at $39/month (about $33/month billed annually)
• Pro plan at $94/month for marketers and growing businesses
• Custom plans from $174/month for agencies and large enterprises
• 14-day free trial available

Reviews

On G2, Smartlead has an average rating of 4.8 out of 5 stars from 197 reviews. Users praise the unlimited emails, centralized inbox, AI optimization and email warmup features for significantly improving results.

Capterra reviewers highlight Smartlead's ease of use for sending campaigns and the helpful technical aspects like mass uploading mailboxes. The main cons noted are challenges with aggregate data views and occasional UI quirks.

Discussions on Reddit suggest Smartlead has a strong email warmup pool and is a top contender among cold email tools. Users find the depth of campaign management and overall functionality unmatched, even if the UI has room for improvement.

19. Autoklose

Autoklose is an outreach automation platform designed to help sales and marketing teams engage prospects at scale. It combines email automation, personalization, and a built-in B2B database to streamline outreach campaigns across the sales funnel.

Key Features

Autoklose offers these key features to support sales cadence campaigns:

• Personalized email sequences with custom fields, videos, and attachments
• Built-in library of proven email templates
• Detailed analytics on opens, clicks, replies for each campaign
• Access to verified B2B contact database with 40+ search filters

Popular Use Cases

• Automating cold email outreach to generate leads
• Nurturing prospects with multi-touch, personalized email sequences
• Scaling account-based marketing (ABM) campaigns to target accounts

Pros

• Saves significant time by automating personalized outreach
• Intuitive interface makes it easy to build and launch campaigns
• Integration with CRMs to sync prospect activity

Cons

• Daily email sending limits can restrict high-volume outreach
• Email editor is basic, making it time-consuming to create visual templates
• Pricing is on the higher end compared to some alternatives

Reviews

On G2, Autoklose has an average rating of 4.6 out of 5 stars. Reviewers praise its automation capabilities, personalization options, and time-saving benefits. A few mention the email editor and pricing as areas for improvement.

Capterra users give Autoklose an overall rating of 4.0. Many highlight how it streamlines their sales process and engages prospects at scale. Some note minor UX issues and a slight learning curve.

Feedback on Reddit suggests Autoklose is an effective alternative to other outreach tools. Users find it user-friendly and valuable for generating leads, though a few feel the pricing is a bit high for the features.

Pricing

• Auto Kloser: $59.99/user/month
• Advanced Kloser: $69.99/user/month
• Accelerated Kloser: $99.99/user/month
• 20% discount available for annual billing
• All plans include a 14-day free trial

Conclusions

When choosing the best sales cadence software for your needs, consider factors such as automation capabilities, personalization options, multi-channel support, AI-powered features, and integrations with your existing tools. It's also important to evaluate pricing, user reviews, and the learning curve associated with each platform.

Among the 19 sales cadence software options reviewed, Bardeen, Outreach, and Saleshandy stand out as the most popular and versatile tools. Bardeen, in particular, offers a powerful browser extension that automates repetitive tasks, speeds up workflows, and leverages AI to generate personalized emails and enhance scraped data. To experience Bardeen's capabilities firsthand, download and install the Chrome extension, sign up for free, and take advantage of the 14-day free trial of premium features.

Ultimately, the best sales cadence software for your team will depend on your specific requirements, budget, and sales process. By evaluating your options and testing out the most promising tools, you can find the perfect solution to streamline your outreach efforts, boost productivity, and drive more revenue.