12 Best Sales Funnel Tools: Features, Pros & Cons

Looking for the best sales funnel tools to skyrocket your conversions and revenue? We've scoured the web to bring you a curated list of the top 12 platforms, complete with key features, pros, cons, and real user reviews. Whether you're a small business owner, marketer, or sales professional looking to automate prospecting, you'll find the perfect tool to build and optimize your funnels.

From all-in-one marketing automation suites to specialized landing page builders, this comprehensive guide covers it all. Get ready to level up your sales prospecting game with these powerful tools that are proven to drive results.

1. Bardeen

Bardeen is a top choice for sales funnel automation, offering a powerful browser extension that can control any tab and run 24/7 in the cloud. Its ability to automate repetitive tasks and speed up workflows makes it a valuable tool for sales teams looking to optimize their funnel. Why not sign up for free and see how Bardeen can help you close more deals?

Key Features

Bardeen offers several features that make it a top sales funnel automation tool:

• Integrates with 100+ apps to automate workflows across your tech stack
• Free AI web scraper to gather lead data and insights
• Build custom automations using Bardeen's no-code builder or AI-powered Magic Box
• AI for sales automation, including lead generation, qualification, and outreach

Popular Use Cases

• Automating sales prospecting and lead list building
• Personalizing outreach emails and automating follow-ups
• Enriching and qualifying leads using AI and web scraping

Pros

• Automates repetitive tasks across the entire sales funnel
• Ideal for teams with shared workflows and collaboration features
• No-code automation builder and AI-powered Magic Box for custom workflows

Cons

• Steeper learning curve compared to simpler sales funnel tools
• Higher pricing for premium features and credits
• Some advanced automations may require technical know-how

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has an impressive 4.9 out of 5-star rating. Users highlight its time-saving benefits and powerful automation capabilities, with one stating, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a versatile sales funnel automation tool that can handle everything from prospecting to closing, Bardeen is worth considering. Download the Bardeen Chrome extension and start your 14-day free trial of premium features today.

2. ClickFunnels

ClickFunnels is a popular sales funnel tool that helps businesses build effective funnels and websites to track and optimize the entire buying lifecycle. It offers a range of features including email and Facebook marketing automation, as well as pre-designed funnels crafted to convert more visitors into customers.

Key Features

ClickFunnels offers several key features that make it well-suited for building sales funnels:

• Drag and drop page editor for easily creating landing pages and funnels
• Automated email and SMS follow-ups to nurture leads
• A/B testing capabilities to optimize funnels for conversions
• Integrated shopping cart and affiliate management features

Popular Use Cases

• Building lead generation funnels to capture prospect contact information
• Creating product launch funnels to generate buzz and sales for new offers
• Developing membership site funnels for recurring revenue

Pros

• Extensive library of pre-built funnel templates for various use cases
• All-in-one platform with website hosting, email automation, and more
• Large community of users and extensive training resources available

Cons

• Higher monthly cost compared to some other funnel building tools
• Reported issues with bugs and software glitches by some users
• Can have a learning curve to fully utilize all the features

Pricing

• Basic plan starts at $97/month
• Platinum plan for $297/month adds more funnels, pages, and features
• Two Comma Club X plan for $2,497/month with priority support
• 14-day free trial available, requires credit card to sign up

Reviews

On Capterra, ClickFunnels has an overall rating of 4.0 out of 5. Many users praised how it makes building funnels easy even without tech skills. However, some reviewers found the pricing high and had issues with glitches.

G2 reviews show an average 4.6 out of 5 star rating. Customers highlighted that ClickFunnels looks professional and is great for capturing leads. A few noted that support can sometimes be hard to reach.

Sentiment on Reddit is mixed. Fans appreciate ClickFunnels' powerful features and the passionate community built by founder Russell Brunson. But critics feel the affiliate program leads to overhyped marketing and compare it to MLM. The consensus is that the tool itself is legitimate, but to be wary of some of the "get rich quick" messaging from affiliates.

3. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing automation software that helps businesses attract, engage, and delight customers at scale. Its robust features, seamless integration with the HubSpot CRM, and user-friendly interface make it a top choice for marketers looking to streamline their efforts and drive growth.

Key Features

HubSpot Marketing Hub offers an array of tools to fuel your marketing campaigns:

• AI-powered lead generation and marketing automation to nurture prospects
• Blogging, landing pages, and email marketing to create and distribute content
• Social media management and ads to engage audiences across channels
• Analytics and reporting to track and optimize campaign performance

Popular Use Cases

• Generating and nurturing high-quality leads through targeted content and workflows
• Creating personalized customer journeys to guide prospects through the funnel
• Aligning marketing and sales efforts with shared contact and deal data in the CRM

Pros

• All-in-one platform eliminates the need for multiple point solutions
• Intuitive interface and extensive resources make it easy to learn and use
• Native integration with HubSpot CRM provides a unified view of the customer

Cons

• Higher pricing compared to some competitors, especially as contact database grows
• Customization options may be limited for highly complex marketing workflows
• Migration from existing systems can be time-consuming

Reviews

G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. They praise its ease of use, robust automation capabilities, and seamless integration with the CRM. Some noted the learning curve and pricing structure as potential drawbacks.

On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5. Reviewers highlight the platform's comprehensive feature set, user-friendly interface, and exceptional customer support. A few mentioned the need for more granular reporting and analytics.

Pricing

• Starter: Starts at $45/month for 1,000 marketing contacts
• Professional: Starts at $800/month for 2,000 marketing contacts
• Enterprise: Starts at $3,200/month for 10,000 marketing contacts
• Free tools available with limited features

4. GetResponse

GetResponse is an affordable and user-friendly platform for email marketing and beyond, making it a popular choice among the best sales funnel tools. With GetResponse, you can easily collect contacts, nurture subscribers, and promote your products to maximize revenue.

Key Features

GetResponse offers a range of powerful features to grow your list and convert contacts into customers:

• AI-powered email marketing with customizable templates
• Automated email campaigns and autoresponders
• Landing pages, signup forms, and popups to capture leads
• Ecommerce integrations to promote products and recover carts

Popular Use Cases

• Building an email list and nurturing subscribers with valuable content
• Creating automated email funnels to convert prospects into buyers
• Promoting and selling products with AI-driven campaigns and recommendations

Pros

• Affordable plans with unlimited monthly email sends
• User-friendly tools for marketers of all skill levels
• 24/7 live chat support

Cons

• More limited ecommerce features compared to some alternatives
• Affiliate program has inconsistent commission payments
• Email editor has a learning curve

Pricing

• Plans start at $19/month for up to 1,000 contacts
• 30-day free trial available (no credit card required)
• 18% discount for annual billing

Reviews

On Capterra, GetResponse has an overall rating of 4.0 out of 5. Users praise the platform's automation capabilities, ease of use, and customer support. Some cons mentioned include occasional UX quirks and inconsistent affiliate commissions.

G2 reviewers give GetResponse an average 4.3 out of 5 stars. Customers highlight the tool's reliability, range of features, and ability to help businesses grow. A few users note the email editor takes some getting used to.

Feedback on Reddit suggests GetResponse provides good value for email marketing automation, with an intuitive interface. However, some users prefer alternatives like ConvertKit for their simpler UX and advanced segmentation.

5. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications across multiple channels like email, SMS, and social media. This makes ActiveCampaign an excellent choice for businesses looking for a comprehensive solution to streamline their sales and marketing efforts.

Key Features

ActiveCampaign offers a wide range of features to optimize your sales and marketing:

• Analytics and reporting to track campaign performance
• AI-powered content generation for engaging emails and social posts
• Access to over 850 automation recipes to streamline workflows
• Deal win probability tool to prioritize high-potential opportunities

Popular Use Cases

• Creating targeted email campaigns to nurture leads and drive conversions
• Automating personalized follow-up messages based on lead behavior
• Managing sales pipelines and forecasting revenue with built-in CRM tools

Pros

• Integrates with over 870 third-party apps for seamless workflow
• Offers a library of 150+ customizable email templates
• Provides advanced segmentation for highly targeted campaigns

Cons

• The Lite plan has limited integration options
• Free trial period is relatively short compared to some competitors
• Reporting features may not be as robust as dedicated analytics tools

Pricing

• Lite: Starts at $39/month billed monthly or $29/month billed annually
• Plus: Starts at $70/month billed monthly or $49/month billed annually
• Professional: Starts at $187/month billed monthly or $149/month billed annually
• Enterprise: Starts at $323/month billed monthly or $259/month billed annually

Reviews

On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its powerful automation capabilities and ease of use for streamlining marketing efforts.

A Capterra reviewer highlighted how ActiveCampaign solved their pain points, saying "ActiveCampaign offers a wide range of features and benefits that can help businesses streamline their marketing and sales processes and improve their customer engagement and retention."

On Reddit, users recommend ActiveCampaign as a strong alternative to other popular tools. One user noted "A better alternative to OctopusCRM and Lemlist (if you only use LinkedIn automation)." Another shared "ActiveCampaign lets us send email campaigns, automate features, and manage contacts by staff group. The holy trinity."

6. Keap

Keap is an all-in-one CRM and sales & marketing automation platform designed to help small businesses grow. With robust features for capturing and nurturing leads, managing sales pipelines, and automating follow-up, Keap streamlines repetitive tasks so you can focus on closing deals and getting paid.

Key Features

Keap's automation builder, CRM, and sales & marketing tools are designed to support your entire customer journey:

• Automate lead capture, follow-up, and nurturing with customizable campaigns
• Manage your sales pipeline and track deal progress in one place
• Send quotes, invoices, and payment reminders to get paid faster
• Integrate with 1000s of apps to personalize your workflows

Popular Use Cases

• Capturing and organizing new leads automatically
• Nurturing prospects with targeted email campaigns
• Managing sales activities and pipelines to close more deals

Pros

• Saves significant time by automating sales and marketing tasks
• Provides a flexible, powerful automation builder
• Offers strong support, training, and a dedicated community

Cons

• Higher learning curve than some other tools
• Can get expensive as contact list and users grow
• Some features like landing pages are limited compared to alternatives

Pricing

• Starts at $249/month for 2 users and 1500 contacts (billed annually)
• Ranges up to $499/month for 5 users and 5000 contacts
• 14-day free trial available, no credit card required

Reviews

On Capterra, Keap has an overall rating of 4.0 out of 5. Users praise the software's automation capabilities and all-in-one functionality. Some note that setup can be complex for beginners.

G2 reviewers give Keap 4.2 out of 5 stars. Positive reviews highlight the platform's customization options and powerful automation. Critics mention some outdated features and performance issues.

Feedback on Reddit suggests Keap works well for sales teams needing robust CRM and automation. However, the steep learning curve and increasing prices have some users considering alternatives like HubSpot for growing businesses.

7. Drift

Drift is an AI sales tool that helps you engage with website visitors and facilitate conversations. With Drift, you can provide instant support and convert inquiries into sales by connecting prospects with the right sales reps at the right time.

Key Features

• Automated chatbots that can interact with visitors 24/7
• Live chat for real-time conversations with website visitors
• Intent analysis using AI to understand user intent based on conversation context
• AI-powered lead qualification to prioritize and qualify leads automatically

Drift's AI capabilities enable personalized experiences by analyzing visitor behavior and attributes. This results in more engaging interactions and higher customer satisfaction.

Popular Use Cases

• Improving lead generation and qualification through AI chatbots
• Enabling real-time customer support and sales conversations
• Personalizing customer experiences based on behavior and intent

Pros

• Effective at generating conversations and converting leads
• Integrates with numerous other platforms like Marketo and Salesforce
• Extensive features for conversational marketing and sales

Cons

• Can be overwhelming to set up and learn all the features
• Pricing is on the higher end, geared more towards enterprises
• Some integrations are not as seamless as advertised

Pricing

• Starts at $2,500/month billed annually for small businesses
• Custom enterprise pricing is also available

Reviews

On G2, Drift has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Users praise its automation capabilities, customization options, and positive impact on lead generation.

Capterra reviewers give Drift an overall rating of 4.5 out of 5. They highlight benefits like increased conversions, time savings through automation, and the ability to engage visitors in real-time. Some noted a learning curve and desire for more customization options.

Reddit and review sites indicate Drift is seen as an effective tool for conversational marketing and sales acceleration when implemented properly. However, some users encountered challenges with spam interactions and complex setup. Pricing is a consideration for smaller businesses.

8. Leadpages

Leadpages is a landing page builder designed for small businesses. It supports inbound prospecting by providing landing page templates and generating sales copy with its proprietary AI engine, making it a valuable tool for lead generation.

Key Features

Leadpages offers several key features that make it effective for generating leads:

• Customizable landing page templates to create professional pages quickly
• Lead capture forms to collect visitor information
• Lead magnet delivery to offer incentives in exchange for contact details
• A/B testing capabilities to optimize pages for higher conversion rates

Popular Use Cases

• Building email lists by offering downloadable content on landing pages
• Promoting webinars, courses, or events to capture registrations
• Selling products or services with high-converting sales pages

Pros

• Easy to use with a drag-and-drop page builder
• Provides high-quality landing page templates proven to convert
• Includes helpful resources and support to improve results

Cons

• Limited customization options compared to other page builders
• Pricing can be high for very small businesses or those just starting out
• Some users report minor UX issues and a learning curve

Pricing

• Standard plan: $49/month for one site
• Pro plan: $99/month for three sites
• 14-day free trial available

Reviews

On Capterra, reviews are mixed. Some users praise Leadpages' ease of use and results, while others cite high costs and poor support as downsides. It has an overall rating of 4.0.

G2 reviews are more positive, with users highlighting the high-converting templates and helpful resources. However, some mention the tool can be confusing initially. It earned 4.3 out of 5 stars.

Feedback on Reddit suggests Leadpages is an effective option for building landing pages without technical skills. Users appreciate the templates and integrations but note the price is a consideration. Overall sentiment is that it provides value for growing an online presence.

9. Mailchimp

Mailchimp is a well-known email marketing platform that offers a wide range of features to help businesses create, send, and track email campaigns. Its user-friendly interface and comprehensive tools make it a popular choice for businesses looking to streamline their sales funnel and nurture leads through targeted email marketing.

Key Features

Mailchimp offers several key features that make it an effective tool for sales funnel optimization:

• Advanced segmentation capabilities to target specific groups of customers
• Automation tools to send timely and relevant emails based on customer behavior
• A/B testing functionality to optimize email content and improve engagement rates
• Integration with popular e-commerce platforms and CRM systems

Popular Use Cases

• Sending welcome emails to new subscribers to introduce your brand and offerings
• Creating drip campaigns to nurture leads and guide them through the sales funnel
• Delivering targeted product recommendations based on customer preferences and purchase history

Pros

• Intuitive drag-and-drop email builder for creating professional-looking campaigns
• Extensive template library to get started quickly
• Detailed analytics and reporting to track campaign performance

Cons

• Limited customization options for advanced email designs
• Higher pricing tiers for businesses with large contact lists
• Automation features are not as robust as some other platforms

Pricing

• Free plan for up to 500 contacts
• Essentials plan starts at $13/month for 500 contacts
• Standard plan starts at $20/month for 500 contacts
• Premium plan starts at $350/month for 10,000 contacts

Reviews

On G2, Mailchimp has an average rating of 4.4 out of 5 stars based on nearly 5,000 reviews. Users praise its ease of use, extensive features, and helpful customer support.

Capterra reviewers give Mailchimp an overall score of 4.5 out of 5, with high marks for value for money, ease of use, and customer service. Many appreciate the free plan and affordable pricing for small businesses.

10. Pipedrive

Pipedrive is a powerful sales funnel tool that helps sales teams manage and track their activities effectively. It offers a wide array of features including lead and deal management, contact tracking, sales forecasting, data analytics, and reporting. This enables sales professionals to easily track leads, identify opportunities, and measure key activities all in one place.

Key Features

• Automates repetitive tasks like data entry and follow-ups
• Customizable pipelines to match your sales process
• Mobile app for on-the-go access
• Extensive reporting and forecasting tools

Popular Use Cases

• Organizing and tracking sales activities across the pipeline
• Automating personalized outreach at scale
• Analyzing sales data to optimize performance

Pros

• Visual, drag-and-drop pipeline interface
• Integrates with 400+ apps
• AI-powered sales assistant for insights and suggestions

Cons

• No free plan, only a 14-day trial
• Phone support only for top tier plans
• Can be complex for very small teams

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5. Users praise its ease of use for organizing sales and helpful automation. Some noted it takes time to learn all the features.

G2 reviewers give Pipedrive 4.3 out of 5 stars. Many call out the visual pipelines, customization options, and time savings. A few mention occasional syncing issues with integrated apps.

Pricing

• Essential plan starts at $14.90/user/month billed annually (about $18/user/month billed monthly)
• Advanced, Professional, and Enterprise plans available with added features
• Save 17% with annual billing
• 14-day free trial for all plans

11. Aircall

Aircall is a VoIP phone system designed for sales teams that rely heavily on phone calls as part of their sales process. It stands out for its integrations and automation capabilities, saving valuable time by taking care of repetitive tasks and streamlining the calling process.

Key Features

Aircall offers several standout features that make it a valuable tool for sales teams:

• Dialer functionality with local numbers available for over 100 countries
• Call Whispering feature for real-time coaching and support
• Automations such as click-to-dial and post-call workflows
• Automatic call recording and tagging in the CRM
• Detailed analytics on call performance

Popular Use Cases

• Automating dialing tasks to reduce manual entry and increase efficiency
• Providing real-time support and coaching to sales reps during calls
• Tracking and analyzing call performance to identify best practices

Pros

• Comprehensive support features to improve calling efficiency
• Integrates with popular CRMs and other sales tools
• Provides detailed analytics and insights on call performance

Cons

• Call quality may be affected by internet connectivity issues
• Has a learning curve for setting up and using advanced features
• Some users report occasional freezing or refreshing issues

Reviews

On G2, Aircall has an average rating of 4.3 out of 5 stars. Users praise its ease of use, helpful features like adding interpreters to calls, and responsive customer support. However, some mention occasional connectivity problems.

Capterra reviews highlight Aircall's ease of setup and integration with Hubspot as key benefits. A few users note issues with the power dialer not allowing tagging for unanswered calls.

Discussions on Reddit suggest Aircall is an effective tool for recording and learning from sales calls. Users appreciate features like call recording, link sharing, and the mobile app.

Pricing

• Essentials plan: $30 per user/month
• Professional plan: $50 per user/month

12. Thrive Themes

Thrive Themes is a powerful lead generation tool for WordPress users. With its comprehensive set of features tailored specifically for converting website visitors into leads, Thrive Themes has become a popular choice among online businesses and marketers. The platform offers a variety of opt-in forms, lead segmentation capabilities, and A/B testing functionality to help users optimize their lead generation efforts.

Key Features

Thrive Themes provides a range of features that make it an effective tool for lead generation:

• Customizable opt-in forms to capture leads
• Lead segmentation for targeted marketing
• A/B testing to optimize form performance
• Integration with popular email marketing services

Popular Use Cases

• Building an email list for an online course or membership site
• Growing a blog's subscriber base
• Generating leads for a coaching or consulting business

Pros

• User-friendly interface for creating opt-in forms
• Robust A/B testing capabilities
• Integrates seamlessly with WordPress websites

Cons

• Steeper learning curve compared to simpler tools
• Some templates may feel outdated
• Limited flexibility in certain areas

Reviews

On Capterra, users praise Thrive Themes for its ability to increase opt-in rates and the convenience of having it fully integrated with their WordPress site. One reviewer notes, "Thrive Leads has increased our opt-in rates, and with A/B testing we've been able to see exactly what types of forms, images, and text grab the attention of our readers."

G2 reviews highlight the tool's condition logic feature as a standout, with one user commenting, "Condition logic - is the best in my opinion feature, that they integrated everywhere. So it's possible not only build websites, but smart websites." However, some users mention slow loading speeds and occasional bugs as drawbacks.

On Reddit, opinions are mixed, with some users finding Thrive Themes to be a valuable asset for marketers, while others express frustration with customer support and limited template options. Overall, the consensus is that Thrive Themes is a powerful tool for those focused on conversion optimization, but may not be the best fit for all users.

Pricing

• Thrive Leads can be purchased individually for $99/year
• Thrive Suite bundle, which includes Thrive Leads and 8 other plugins, starts at $299/year for use on up to 5 sites (approximately $234 USD)

Conclusions

Choosing the best sales funnel tool for your business depends on several factors, including your specific needs, budget, team size, and desired features. When evaluating options, consider tools that offer automation capabilities, integration with your existing tech stack, and robust analytics to track and optimize performance.

Among the top choices in this list, Bardeen, ClickFunnels, and HubSpot Marketing Hub stand out for their comprehensive features and proven results. Bardeen's powerful browser extension and AI capabilities make it an excellent choice for automating repetitive tasks and streamlining workflows across your sales funnel. Download and install Bardeen's Chrome extension today to start saving time and closing more deals.

ClickFunnels and HubSpot are also top contenders, offering all-in-one platforms for building and optimizing funnels, capturing leads, and nurturing prospects into customers.

Ultimately, the right tool for you will depend on your unique situation and goals. We recommend starting with a free trial or freemium plan to test out the features and see how the tool can benefit your sales process. Sign up for Bardeen's free plan and take advantage of the 14-day free trial of premium features to experience the power of sales funnel automation firsthand.