9 Best Sales Database Software: Features and Reviews

Looking for the best sales database software to supercharge your sales process? We've got you covered with our curated list of the top 9 tools on the market. Each software is carefully evaluated based on key features, pros, cons, user reviews, and pricing, so you can find the perfect fit for your business.

Whether you're a small startup or an enterprise sales team, this comprehensive guide has options for every budget and need. Discover AI-powered platforms that automate prospecting and data entry, CRMs that streamline pipeline management, and all-in-one solutions for sales and marketing alignment.

We've scoured trusted review sites like G2 and Capterra, as well as Reddit forums, to bring you balanced insights from real users. From HubSpot to Freshworks to EngageBay, explore the unique strengths of each tool and find out what customers are saying.

Ready to take your sales game to the next level? Dive into our ultimate roundup of the 9 best sales database software and find your new secret weapon for closing more deals and driving revenue growth. Let's get started!

1. Bardeen

If you're looking for a powerful sales database software that goes beyond basic features, Bardeen is an excellent choice. This AI-powered browser extension automates repetitive tasks, speeds up workflows, and helps you breeze through time-consuming activities. Sign up for Bardeen's free plan to experience its capabilities firsthand.

Key Features

Bardeen offers an array of features that make it stand out among sales database software:

• Integrates with 100+ apps, allowing you to connect your favorite tools and automate workflows between them
• Free AI web scraper to extract data from any website and sync it with your CRM or spreadsheets
• AI-powered sales prospecting and outreach automation
• Customizable workflows using Bardeen's no-code builder or AI-powered Magic Box

Popular Use Cases

• Sales prospecting and lead enrichment
• Automated lead generation and management
• Data enrichment and AI sales automation

Pros

• AI sales agents to automate repetitive tasks and save time
• Ideal for teams with shared workflows and collaboration features
• Boosts personal productivity by putting work on autopilot

Cons

• Steeper learning curve compared to simpler sales database software
• Higher pricing for premium features and credits
• Requires some technical know-how for advanced automations

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has an impressive 4.9 out of 5-star rating. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other sales database software, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

In summary, Bardeen is a robust sales database software that leverages AI and automation to help sales teams work smarter, not harder. Download the Bardeen Chrome extension and start your 14-day free trial of premium features to experience its power firsthand.

2. Salesforce

Salesforce is a leading CRM platform that offers a comprehensive suite of tools for sales teams. Its AI-powered features, such as predictive lead scoring and opportunity insights, make it a top choice for businesses looking to optimize their sales processes and drive revenue growth.

Key Features

Salesforce's AI capabilities are closely aligned with the needs of sales teams:

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI
• Lead and opportunity scoring to prioritize high-potential prospects
• Einstein activity capture to automatically log sales activities

Popular Use Cases

• Identifying and prioritizing high-value leads and opportunities
• Automating sales forecasting and pipeline management
• Gaining insights into customer behavior and engagement

Pros

• Robust predictive analytics to optimize sales strategies
• Personalized engagement recommendations to improve conversions
• Extensive customization options to fit unique business needs

Cons

• Can be pricey for smaller businesses with limited budgets
• Steeper learning curve compared to simpler CRM tools
• Web services API costs an additional $25/user/month for professional plan

Reviews

On G2, users praise Salesforce's versatility and customization options. One reviewer noted, "I regret not discovering its capabilities sooner, as we would have transitioned to it for onboarding much earlier." They highlighted the ability to create custom objects, link records, and automate tasks. However, some mentioned occasional sluggishness and the need for expert training to fully implement their desired systems.

A Capterra reviewer shared a comprehensive assessment, stating that "Salesforce Sales Cloud is a powerful and versatile tool for sales tracking and management. Its comprehensive feature set, coupled with advanced analytics and AI, makes it an invaluable asset for sales teams aiming to increase efficiency and drive growth." Key pros included lead management, forecasting, customizable reports, and automation. Cons touched on cost for small businesses, a learning curve for new users, and occasional slowdowns with large datasets.

Pricing

• Starter Suite: $25/user/month billed annually
• Professional: $80/user/month billed annually
• Enterprise: $165/user/month billed annually
• Unlimited: $330/user/month billed annually
• Einstein 1 Sales: $500/user/month billed annually

3. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive all-in-one marketing software that helps businesses attract, engage, and delight customers. It's included in this list of best sales database software because of its robust lead generation and management capabilities that integrate seamlessly with sales processes.

Key Features

HubSpot Marketing Hub offers a wide range of features to fuel the entire customer journey:

• AI-powered lead generation and email marketing automation
• Dynamic website and landing page personalization
• Robust analytics to track and optimize marketing ROI
• Seamless integration with HubSpot CRM and Salesforce

Popular Use Cases

• Generating and nurturing high-quality leads for sales teams
• Creating targeted content and campaigns across the customer lifecycle
• Aligning marketing and sales efforts with a unified customer view

Pros

• Offers a free CRM with essential marketing features
• User-friendly interface and helpful onboarding resources
• Powerful automation and personalization capabilities

Cons

• Higher-tier plans can be expensive for small businesses
• Initial setup and onboarding requires time investment
• Some advanced features have a steeper learning curve

Reviews

G2 users give HubSpot Marketing Hub high marks, with an average rating of 4.3 out of 5 stars. They praise its comprehensive feature set, ease of use, and ability to align marketing and sales. Some mention the learning curve for advanced features.

On Capterra, HubSpot earns an overall rating of 4.5 out of 5. Reviewers appreciate the all-in-one platform, time-saving automation, and helpful support. A few note that the price can be steep for small businesses.

HubSpot Marketing Hub also garners positive sentiment on Reddit, with users valuing its inbound methodology and integrated CRM. They advise that while powerful, businesses should evaluate if they will utilize its full capabilities to justify the cost.

Pricing

• Starter: Starts at $45/month for 1,000 marketing contacts
• Professional: Starts at $800/month for 2,000 marketing contacts
• Enterprise: Starts at $3,200/month for 10,000 marketing contacts
• Free tools available with limited features

4. Pipedrive

Pipedrive is a popular sales CRM and pipeline management software that helps sales teams streamline their processes and close more deals. Its AI-powered features like lead scoring, personalized recommendations, and workflow automations make it an excellent choice for businesses looking to optimize their sales efforts.

Key Features

Pipedrive's key features focus on helping sales teams manage their pipeline and close more deals:

• Customizable pipelines to match your sales process
• AI-powered insights and recommendations to prioritize leads
• Workflow automations to eliminate manual tasks
• Detailed reporting and forecasting for data-driven decisions

Popular Use Cases

• Organizing and tracking all sales activities in one place
• Automating follow-up emails and tasks
• Gaining visibility into pipeline health and forecasting revenue

Pros

• User-friendly interface that's easy to navigate
• Robust mobile apps for iOS and Android
• Integrates with 400+ apps to connect your tech stack

Cons

• Limited customization options compared to some competitors
• Reporting can be challenging for complex sales cycles

Pricing

• Essential plan: $12.50/user/month billed annually (~$15 USD)
• Advanced plan: $24.90/user/month billed annually (~$30 USD)
• Professional plan: $49.90/user/month billed annually (~$59 USD)
• 14-day free trial available

Reviews

On Capterra, Pipedrive has an overall rating of 4.5 out of 5 based on 1,800+ reviews. Users praise its ease of use, customization options, and helpful automations. Some reviewers note minor UX issues.

G2 users give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the visual pipeline view, mobile app, and customer support. A few users mention the learning curve for advanced features.

Reddit and TrustRadius feedback shows Pipedrive is a solid CRM for small teams. Users find it intuitive and appreciate features like two-way email sync. Some say reporting could be more flexible.

5. Keap

Keap is an all-in-one CRM and sales automation platform designed to help small businesses grow. With robust features for capturing and organizing leads, automating follow-up, and managing your sales pipeline, Keap streamlines your sales process so you can focus on closing deals.

Key Features

Keap offers a range of powerful tools for sales automation:

• Automate lead capture, follow-up, and nurturing with customizable campaigns
• Manage your sales pipeline with drag-and-drop simplicity
• Easily create invoices and collect payments online
• Integrate with 1000s of apps like QuickBooks, Gmail, and Outlook

Popular Use Cases

• Capturing leads from web forms and automatically adding them to nurture sequences
• Sending personalized follow-up messages and scheduling appointments
• Tracking deal progress and forecasting revenue in visual pipelines

Pros

• Saves significant time by automating repetitive sales and follow-up tasks
• Customizable campaigns for targeted messaging
• Accepts online payments and automates invoicing

Cons

• Steeper learning curve than some other CRMs
• Higher price point than basic sales tools
• Some users report occasional performance issues

Pricing

• Starts at $129/month for 1 user and 1,500 contacts
• Pricing scales based on number of users and contacts
• 14-day free trial, no credit card required

Reviews

On G2, Keap has an average rating of 4.2 out of 5 stars from over 1,500 reviews. Many users praise its powerful automation capabilities and customization options.

Keap customers on Capterra give it an overall rating of 4.0, noting that it helps them save time, convert more leads, and grow their business. However, some mention a learning curve and occasional performance issues.

Discussions on Reddit suggest Keap is a robust tool for small business sales and marketing automation, but may be overly complex and pricey for very small teams. Users advise carefully evaluating your needs and budget before committing.

6. Zoho

Zoho is a comprehensive cloud software suite that provides a wide range of business applications, including CRM, marketing automation, and sales enablement tools. Zoho's AI-powered sales assistant, Zia, helps sales teams predict outcomes, automate tasks, and gain valuable insights to drive revenue growth.

Key Features

Zoho's AI-driven sales tools offer a robust set of features to optimize your sales process:

• Predictive lead scoring to prioritize high-potential prospects
• Intelligent email and social media content generation
• Deal-winning prediction to forecast which deals are likely to close
• Sentiment analysis to triage customer responses based on detected intent

Popular Use Cases

• Automating lead nurturing and follow-up communications
• Analyzing sales trends and customer behavior to optimize strategies
• Streamlining data entry and administrative tasks

Pros

• Comprehensive suite of integrated business applications
• Real-time anomaly detection in sales trends and activities
• Highly customizable to fit specific business needs

Cons

• Initial learning curve due to extensive features and customization options
• Some users report occasional data sync issues between Zoho apps

Reviews

On G2, Zoho CRM has an average rating of 4.1 out of 5 stars from over 2,600 reviews. Users praise its comprehensive feature set, customization options, and seamless integration with other Zoho apps.

Capterra reviewers give Zoho CRM an overall rating of 4.0, highlighting its user-friendly interface, automation capabilities, and affordable pricing. Some noted minor UX issues and inconsistent customer support.

Reddit users appreciate Zoho One's extensive app ecosystem and cost-effectiveness for small businesses. They find it suitable for managing sales, marketing, and invoicing needs in one place. However, some mention that individual apps may lack advanced features compared to specialized alternatives.

Pricing

• Standard: $14 per user/month billed annually, or $20 month-to-month
• Professional: $23 per user/month billed annually, or $35 month-to-month
• Enterprise: $40 per user/month billed annually, or $50 month-to-month
• Ultimate: $52 per user/month billed annually, or $65 month-to-month
• 15-day free trial available

7. Freshworks

Freshworks is an AI-powered CRM and customer service platform that helps sales teams close deals faster and provide exceptional customer support. With features like AI-powered insights, automated tasks, and omnichannel engagement, Freshworks streamlines sales processes and enables teams to focus on high-value activities.

Key Features

Freshworks offers a range of AI-powered features that help sales teams work more efficiently:

• Freddy AI provides deal recommendations and automates tasks like sending emails and setting reminders
• Omnichannel engagement allows teams to connect with customers across multiple channels
• AI-powered insights enable superior lead tracking and management

Popular Use Cases

• Automating repetitive tasks like data entry, follow-ups, and meeting scheduling
• Engaging leads and customers across channels like email, chat, phone, and social media
• Gaining actionable insights to prioritize high-potential leads and opportunities

Pros

• Intuitive interface with minimal learning curve
• Robust automation capabilities to boost productivity
• Extensive integration options with popular business apps

Cons

• Reporting and analytics features have room for improvement
• Pricing can be high for small businesses with basic needs

Pricing

• Growth plan starts at $15/user/month billed annually
• Pro plan starts at $39/user/month billed annually
• Enterprise plan starts at $59/user/month billed annually
• 21-day free trial available

Reviews

On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. Users praise its ease of use, automation capabilities, and customer support.

Capterra reviewers give Freshworks' Freshdesk an overall rating of 4.0, highlighting the benefits of its ticketing system and customization options. Some noted areas for improvement in reporting and pricing.

Reddit users share positive experiences with Freshworks, appreciating features like the AI chatbot and integration options. However, a few express concerns about inconsistent customer support and occasional bugs.

8. Zendesk

Zendesk is a comprehensive customer service solution that offers a range of tools to help businesses deliver exceptional support experiences. With its powerful automation capabilities, Zendesk streamlines workflows, reduces manual effort, and enables sales teams to focus on building meaningful customer relationships.

Key Features

• Automated ticket routing, categorization, and tagging to ensure efficient issue resolution
• Customizable workflows to automate repetitive tasks and streamline processes
• AI-powered chatbots and help center to provide 24/7 customer support
• Robust reporting and analytics to gain valuable insights into team performance and customer satisfaction

These features are particularly relevant for sales teams looking to provide top-notch customer service while optimizing their workflows.

Popular Use Cases

• Automating customer inquiries and support ticket management to reduce response times
• Implementing self-service options like knowledge bases and community forums to empower customers
• Leveraging AI-powered tools to personalize interactions and anticipate customer needs

Pros

• Comprehensive feature set for managing customer interactions across multiple channels
• Highly customizable and scalable to fit the unique needs of different businesses
• Seamless integrations with popular third-party apps and systems

Cons

• The learning curve for advanced features may be steep for some users
• Certain advanced capabilities are only available on higher-tier plans
• Some users report occasional glitches or slowdowns when dealing with high volumes

Pricing

• Suite Team: $55/agent/month or $660/agent/year
• Suite Growth: $89/agent/month or $1,068/agent/year
• Suite Professional: $115/agent/month or $1,380/agent/year
• Suite Enterprise: Custom pricing

Reviews

On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars based on 485 reviews. Users praise its ability to simplify customer support processes and provide a 360-degree view of customer interactions.

Capterra reviewers give Zendesk Sell an overall rating of 4.0, highlighting its lead and deal management features. Some users mention the learning curve for advanced functionality and occasional challenges with customer support responsiveness.

Reddit sentiment suggests that while Zendesk is popular for IT helpdesk environments, its suitability for sales-focused workflows may be limited. Users recommend considering Zendesk Sell as a more sales-oriented alternative within the Zendesk ecosystem.

9. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM that helps companies streamline their inbound efforts and convert web visitors into happy, long-term customers. With its affordable pricing and robust feature set, EngageBay is a great choice for growing B2B companies looking to automate sales processes without breaking the bank.

Key Features

• Automate email marketing, lead generation, and nurturing
• Build landing pages and web forms to capture leads
• Score and manage deals with sales automation tools
• Provide customer support with integrated ticketing system

These features enable you to manage the entire customer lifecycle in one platform.

Popular Use Cases

• Engaging web visitors and capturing leads with targeted campaigns
• Nurturing leads into customers with personalized email sequences
• Managing sales pipeline and automating deal tracking

Pros

• Affordable all-in-one platform with free CRM
• Extensive marketing automation and email campaign features
• Good customer support and onboarding experience

Cons

• Reporting can be basic compared to pricier alternatives
• Requires some learning curve to utilize all features
• Fewer native CRM integrations than enterprise tools

Pricing

• Free plan for up to 250 contacts
• Paid plans start at $14.99/user/month for 500 contacts
• 20% discount for annual billing

Reviews

EngageBay has an average rating of 4.6 out of 5 stars on G2 across 316 reviews. Users praise the platform's simplicity, feature set for the price, and helpful customer support.

On Capterra, reviewers give EngageBay an overall score of 4.0, highlighting the time-saving automation, ease of use, and ability to replace multiple tools. Some noted minor UX issues and a learning curve to maximize the platform.

Reddit users recommend EngageBay as a robust yet affordable alternative to HubSpot, especially for B2B companies or those with freemium models. The extensive features, simple pricing, and all-in-one approach make it stand out.

Conclusions

Choosing the best sales database software depends on your specific needs, budget, team size, and desired features. Consider factors like AI capabilities, automation, customization options, integrations, and ease of use when evaluating different tools.

Among the top options discussed in this article, Salesforce, HubSpot Marketing Hub, and Bardeen stand out for their robust features and positive user reviews. Salesforce offers extensive customization and advanced AI, while HubSpot provides a comprehensive all-in-one platform. Bardeen, a newer player in the market, impresses with its AI-powered automations and user-friendly interface.

To experience the benefits of these tools firsthand, we encourage you to take action today. Install Bardeen's Chrome extension, sign up for a free account, and start your 14-day trial of premium features. With its powerful capabilities and affordable pricing, Bardeen is an excellent choice for sales teams looking to streamline their workflows and boost productivity.

No matter which sales database software you choose, investing in the right tools and taking action to implement them can have a significant impact on your sales process and overall business growth. Start exploring your options today and find the perfect fit for your team.