19 Best Sales Automation Tools: Reviews & Features

Looking for the best sales automation tools to streamline your workflows and boost productivity? In this comprehensive guide, we've curated a list of the top 19 tools designed to help sales teams work smarter, not harder. From lead generation and prospecting to email outreach and pipeline management, these powerful solutions offer a range of features to optimize your sales processes.

For each tool, we dive into the key features, popular use cases, pros, and cons, giving you a well-rounded understanding of what each platform brings to the table. We've also gathered insights from real user reviews on trusted sites like G2 and Capterra, as well as discussions on Reddit, to provide a balanced perspective on each tool's strengths and weaknesses.

Whether you're a small business owner looking to scale your sales efforts or an enterprise sales leader seeking to empower your team, this guide has you covered. With detailed information on pricing, integrations, and more, you'll be equipped to make an informed decision on the best sales tool for your needs. Let's dive in and explore these game-changing solutions!

1. Bardeen

Bardeen is a top choice for sales automation, offering a powerful Chrome extension that automates repetitive tasks across web apps. With its ability to run automations 24/7 in the cloud and integrate with 100+ apps, Bardeen is a game-changer for sales teams looking to save time and increase productivity.

Key Features

Bardeen's key features make it a standout tool for sales automation:

• AI-powered sales prospecting and lead generation
• Automated lead enrichment and qualification
• Personalized outreach and follow-up automation
• Free AI web scraper for data extraction

Popular Use Cases

• Sales prospecting and lead generation
• Automated lead management and qualification
• AI sales agents for personalized outreach

Pros

• Ideal for sales teams of all sizes
• Powerful AI web scraping capabilities
• No-code automation for non-technical users

Cons

• Steeper learning curve compared to simpler sales automation tools
• Higher pricing for premium features and credits
• Limited to Chrome browser

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for sales automation and LinkedIn scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a versatile sales automation tool that leverages AI and integrates with your favorite apps, give Bardeen a try with a 14-day free trial of premium features. Its powerful features and user-friendly interface make it a top choice for sales teams looking to automate their workflows and increase productivity.

2. HubSpot

HubSpot is an all-in-one CRM platform that offers a comprehensive suite of marketing, sales, and customer service tools. Its Marketing Hub, in particular, stands out as a robust solution for businesses looking to attract, engage, and delight customers through inbound marketing strategies.

Key Features

HubSpot Marketing Hub offers an array of features designed to streamline and optimize your marketing efforts:

• AI-powered lead generation and marketing automation
• Email marketing with personalization and A/B testing
• Landing pages, forms, and calls-to-action for conversion optimization
• Social media management and monitoring

Popular Use Cases

• Attracting and nurturing leads through targeted content and email campaigns
• Automating marketing processes to save time and improve efficiency
• Gaining insights into customer behavior and campaign performance with analytics

Pros

• Seamless integration with sales and service tools for a holistic customer view
• User-friendly interface and extensive resources for quick adoption
• Powerful automation capabilities for personalized, multi-channel campaigns

Cons

• Initial setup and onboarding can be time-consuming
• Higher pricing compared to some alternatives
• Website building functionality has a learning curve compared to other platforms

Pricing

• Starter: Starts at $45/month, includes essential marketing tools
• Professional: Starts at $800/month, adds automation, analytics, and more
• Enterprise: Custom pricing, includes advanced features and dedicated support
• Free tools available with limited features

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and seamless integration with other tools.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its automation capabilities, reporting, and customer support. Some users note the learning curve and pricing as potential drawbacks.

Discussions on Reddit suggest that while HubSpot can be a powerful tool, it's important to consider the costs and whether your team will fully utilize its features. Many recommend evaluating your specific needs and comparing alternatives before committing to the platform.

3. Gong.io

Gong.io is a leading Revenue Intelligence Platform that transforms organizations by capturing and analyzing customer interactions across all channels. It stands out among AI sales tools for its ability to provide deep insights into sales conversations and customer behavior, enabling sales teams to identify winning strategies and improve overall effectiveness.

Key Features

Gong.io offers a robust set of features designed to enhance sales performance:

• Conversation intelligence to analyze sales interactions
• AI-powered insights and actionable recommendations
• Deal intelligence for pipeline management
• Revenue intelligence for forecasting accuracy

Popular Use Cases

• Identifying best practices and coaching opportunities
• Improving sales effectiveness and win rates
• Enhancing pipeline visibility and forecasting precision

Pros

• Deep, nuanced understanding of customer interactions
• Real-time analysis and guidance
• Seamless integration with existing tech stack

Cons

• Lacks transparent pricing
• Initial complexity and learning curve

Pricing

• Custom quote based on specific needs and scale

Reviews

On G2, Gong has an impressive 4.7 out of 5 stars rating from over 5,750 reviews. Users praise its powerful insights, ease of use, and transformative impact on sales processes.

Gong's own website features numerous case studies and testimonials highlighting significant improvements in key metrics like win rates, sales cycle times, and forecast accuracy.

On Reddit, discussions around Gong are mixed. While some users appreciate its call recording and AI summary features, others question its long-term sustainability given potential competition from tools like Zoom. Concerns about Gong's high valuation and financial health have also been raised.

4. Clearbit

Clearbit is a powerful data enrichment tool that helps sales and marketing teams instantly gather key information on leads, contacts, and accounts. With over 100 data points available, Clearbit enables you to personalize outreach, score leads, and route them to the right sales rep for follow-up.

Key Features

Clearbit offers a robust set of features to help you get the most out of your lead data:

• Real-time data enrichment for leads, contacts, and accounts
• Advanced campaign personalization based on role, seniority, location, and more
• Lead scoring and routing to focus on your best opportunities
• Website visitor identification and intent alerts for sales

Popular Use Cases

• Enriching inbound leads with key data points for personalized follow-up
• Identifying high-value accounts visiting your website anonymously
• Creating targeted ad audiences on platforms like Facebook

Pros

• High accuracy rate for contact and company data
• Seamless integration with popular CRMs and marketing automation tools
• Ability to shorten forms and increase conversions

Cons

• European contact data coverage could be improved
• Pricing can be high for smaller businesses
• Limited control over which contacts are refreshed each month

Reviews

On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Many users praise its ease of use, high accuracy rate, and ability to find key decision-makers' contact details.

Capterra reviewers highlight Clearbit's simplicity and customization options for targeted outreach. A few note occasional data inconsistencies but overall find it a valuable tool.

Reddit users in r/sales recommend Clearbit for lead enrichment, with some preferring it over alternatives like ZoomInfo and DiscoverOrg. They appreciate the Salesforce integration and API access.

Pricing

• Clearbit offers five products: Advertising, Reveal, Enrichment, Prospector, and Alerts
• Pricing is based on database size, web traffic, and contact creation - costs increase as these factors grow
• Enrichment estimated around $99/month, Prospector starts around $999/month
• Exact pricing requires contacting sales as plans are customized

4. Clari

Clari is an AI-powered revenue analysis platform that provides sales teams with actionable insights and predictive analytics to improve sales execution. It leverages machine learning algorithms to analyze data from various sources and deliver real-time visibility into sales pipelines and forecasts, making it a valuable addition to this list of top sales automation tools.

Key Features

Clari's AI-driven sales forecasting, deal management, and sales enablement capabilities help sales teams make informed decisions and drive better results.

• Precise sales predictions through advanced analytics
• Integrated view of deal activities, engagement, and stakeholders
• Performance insights and coaching opportunities for sales managers

Popular Use Cases

• Identifying risks and prioritizing prospects for accurate forecasting
• Tracking and controlling opportunities throughout the sales cycle
• Providing targeted guidance and encouraging collaboration among sales teams

Pros

• Delivers real-time visibility into sales pipelines and forecasts
• Aids in recognizing risks, prioritizing prospects, and making data-driven decisions
• Offers an integrated view of deal activities, engagement, and stakeholders

Cons

• Requires a Salesforce user license for each node in the forecast hierarchy
• Occasional issues with pages not refreshing without a manual browser refresh
• Some limitations in customization options for specific features

Reviews

On G2, users praise Clari for its user-friendly interface and the visibility it provides into sales forecasts, with an average rating of 4.5 out of 5 stars from 1,802 reviews.

Reviewers appreciate Clari's ability to serve as a single source of truth for the sales forecast, creating a dynamic, purpose-built tool that replaces spreadsheets and Salesforce dashboards. However, some users note minor quirks and limitations in customization options.

Pricing

• No platform fees
• Complimentary premier customer support package
• Fully implemented in 8 weeks

6. 6sense Revenue AI

6sense Revenue AI is an account-based marketing (ABM) platform that uses AI to identify accounts showing intent to purchase, predict the best time to engage them, and recommend personalized messaging to boost revenue. It stands out for its ability to capture anonymous buying signals, target the right accounts at the ideal time, and orchestrate multi-channel campaigns.

Key Features

6sense Revenue AI offers a range of capabilities to empower sales and marketing teams:

• Predictive analytics to determine which accounts are most likely to convert
• Intent data to capture anonymous buying signals and identify in-market accounts
• Account scoring and prioritization based on engagement and fit
• Orchestration of personalized, multi-channel campaigns across email, web, ads, and more

Popular Use Cases

• Aligning sales and marketing efforts around high-value target accounts
• Engaging prospects with relevant messaging at the right stage of their buying journey
• Measuring campaign effectiveness and revenue impact with detailed reporting

Pros

• Robust intent data sourced from a wide variety of signals for improved accuracy
• Strong customer success program to support adoption and results
• Seamless integrations with popular CRM, marketing automation, and ad platforms

Cons

• Premium pricing compared to some competitors, with certain add-ons increasing costs
• Incomplete data for some European markets due to GDPR restrictions
• Reporting dashboards could be more comprehensive and consolidated

Reviews

On G2, 6sense has an average rating of 4.3 out of 5 stars from 847 reviews. Users praise its best-in-class intent data, support for ABM programs, and revenue impact. However, some note the premium price point and occasional data limitations.

Capterra reviewers give 6sense an overall rating of 4.0, highlighting the platform's insights and ease of use. A few mention the learning curve and desire for more granular reporting.

Discussions on Reddit suggest 6sense's intent data is valuable for prioritizing accounts, but should be used carefully when reaching out to prospects. The general sentiment is that it's a powerful tool when leveraged responsibly as part of an ABM strategy.

Pricing

• 6sense does not publicly disclose pricing, but according to Reddit, plans start around $140,000 per year with a 2-year minimum commitment

7. VanillaSoft

VanillaSoft stands as a robust sales engagement platform, offering versatile functionality either independently or in tandem with established CRM systems. This dynamic tool equips sales representatives to promptly address new leads, ensuring consistent interaction across various channels and fostering the creation of high-quality sales opportunities.

Key Features

VanillaSoft's queue-based sales engine and intelligent lead routing capabilities enable users to implement sales cadence automation, resulting in improvements in speed-to-lead, productivity, and revenue-per-rep:

• Queue-based lead routing assigns leads based on priority
• Auto-dialing and email sequencing automate repetitive tasks
• Dynamic scripts guide reps with real-time insights
• Lead tracking provides complete interaction visibility

Popular Use Cases

• Prioritizing and distributing leads to sales reps efficiently
• Automating personalized outreach across multiple channels
• Coaching reps with suggested talk tracks and best practices

Pros

• Eliminates cherry-picking leads and improves call results
• Enables remote agents to work productively from anywhere
• Provides greater management visibility in one platform

Cons

• Occasional glitches with auto-texting missed appointments
• Limited options for leads that previously no-showed
• Building custom reports can be time-consuming

Pricing

• Plans start at $110 per user/month

Reviews

On Capterra, VanillaSoft has an overall rating of 4.0 out of 5. Reviewers praise its automation, ease of use, and time-saving benefits. Some noted minor UX issues.

G2 users give VanillaSoft 4.6 out of 5 stars. Positive reviews highlight the auto-dialing, automated texts/emails, and calendar visibility. Suggested improvements include backwards contact navigation.

8. DocuSign

DocuSign is a comprehensive electronic signature and agreement management platform that simplifies the process of signing and managing documents. By eliminating the need for physical paperwork and manual processes, DocuSign has revolutionized the way businesses handle contracts and agreements, making it an essential tool for sales teams looking to streamline their workflows.

Key Features

• Electronic Signatures: Easily send, sign, and manage documents with legally binding electronic signatures.
• Workflow Automation: Streamline document workflows with automated routing, reminders, and notifications, including plenty of CRM integrations.
• Security and Compliance: Ensure document security with encryption, authentication, and audit trails to meet regulatory requirements.

Popular Use Cases

• Accelerating the contract signing process for sales teams
• Automating HR workflows for employee onboarding and offboarding
• Streamlining procurement processes with secure document management

Pros

• User-friendly interface and mobile app for managing documents remotely
• Seamless integration with popular business apps like Salesforce and Google Workspace
• Significant time savings by automating repetitive document tasks

Cons

• Can be expensive for small businesses, with high fees for advanced features
• Occasional glitches in the mobile app can affect document processing
• Learning curve for setting up complex workflows and integrations

Reviews

On G2, DocuSign has an average rating of 4.5 out of 5 stars from 2,395 reviews. Users praise its efficiency, security, and ease of use for managing sensitive documents.

Capterra reviewers give DocuSign an overall rating of 4.0, highlighting its ability to automate manual document tasks and improve client satisfaction. Some noted the high cost for small businesses and occasional mobile app issues.

Reddit sentiment suggests that while DocuSign is widely used and trusted, its pricing can be steep compared to alternatives like Adobe Sign and HelloSign. Users appreciate its feature set but often opt for more cost-effective options, especially for lower-volume needs.

Pricing

• eSignature plans start at $10/month for individuals and $25/user/month for teams
• Real estate-specific plans range from $10 to $25/user/month
• API plans for developers start at $50/month
• 30-day free trial available for most plans

9. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications across multiple channels. This ability to combine many key sales and marketing functions in one AI-powered solution makes ActiveCampaign well-suited for businesses looking to automate and optimize their multichannel outreach.

Key Features

ActiveCampaign offers an excellent blend of powerful automation and intuitive ease of use. Its key features include:

• Analytics and reporting to track campaign performance
• AI content generation to assist with writing emails and other content
• Access to over 850 pre-built automation recipes
• Omnichannel marketing, email, and SMS automation capabilities

Popular Use Cases

• Automating personalized email campaigns and follow-ups to nurture leads
• Scoring leads based on engagement and prioritizing sales outreach
• Sending targeted SMS messages based on customer actions or milestones

Pros

• Extensive integration options with over 870 apps
• Provides access to 150+ responsive email templates
• Powerful marketing automation and CRM features in one platform

Cons

• The Lite plan has limited CRM and integration capabilities
• Free trial is limited to 14 days which may not be enough to fully evaluate
• Pricing can get expensive for businesses with large contact databases

Reviews

On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its automation capabilities, ease of use, and wide range of integrations.

Capterra reviewers also give ActiveCampaign strong marks, with many highlighting the time-saving benefits of its marketing automation features. Some noted it can take time to fully learn the platform.

Feedback on Reddit suggests that while ActiveCampaign is very robust, the learning curve and pricing may make it better suited for established businesses rather than small startups. But overall it garners positive reviews for its multichannel marketing automation capabilities.

Pricing

• The Lite plan starts at $39/month ($29/month if paid annually)
• Plus plan starts at $70/month ($49/month if paid annually)
• Professional plan starts at $187/month ($149/month if paid annually)
• Enterprise plan starts at $323/month ($259/month if paid annually)

10. Pipedrive

Pipedrive is a sales-focused CRM tool that helps teams of all sizes manage their sales pipeline, optimize leads, and automate their sales process. With its simple yet powerful design, Pipedrive is popular among sales teams for its ease of use and ability to streamline workflows.

Key Features

Pipedrive's key features make it an effective tool for managing sales activities:

• Track your sales pipeline and move deals through stages
• Automate repetitive tasks and communications
• Gain insights from real-time reports and dashboards
• Integrate with 400+ third-party apps to enhance functionality

Popular Use Cases

• Visualizing and managing complex sales pipelines
• Automating follow-ups and email sequences to nurture leads
• Forecasting revenue and tracking team performance metrics

Pros

• Intuitive interface and easy to learn for sales reps
• Robust mobile app for on-the-go pipeline management
• Customizable pipelines to match your sales process

Cons

• Limited customization options for reporting
• Integrations can be complex to set up
• Higher price point compared to some alternatives

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its efficiency gains, ease of use, and helpful automation features. Some note minor UX issues and a learning curve.

G2 users give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the visual pipeline interface, customization options, and responsive support. Critiques mention limited bulk editing tools and occasional syncing glitches.

Across Reddit and TrustRadius, Pipedrive earns favorable mentions for its intuitive deal tracking, integration with LinkedIn Sales Navigator, and ability to centralize sales data. Users advise taking time to learn the platform to maximize its potential.

Pricing

• Essential: $14 per user/month billed annually, or $24 month-to-month
• Advanced: $34 per user/month billed annually, or $44 month-to-month
• Professional: $49 per user/month billed annually, or $64 month-to-month
• Enterprise: $99 per user/month billed annually, or $129 month-to-month
• 14-day free trial available for all plans

11. LeadSquared

LeadSquared is a cutting-edge sales execution CRM and marketing automation platform that helps businesses streamline their sales processes and drive revenue growth. With features like intelligent lead management, sales tracking, and workflow automation, LeadSquared enables sales teams to work more efficiently and effectively.

Key Features

LeadSquared offers several key features that make it an excellent choice for sales teams looking to improve their productivity and performance:

• Automated sales workflows to move leads through the pipeline with zero leakage
• Notifications for tasks and workday plans to boost sales productivity
• Accurate sales forecasting and visibility into team performance
• Customizable mobile CRM for inside sales and field teams

Popular Use Cases

• Managing leads and opportunities throughout the sales cycle
• Automating sales processes to improve efficiency
• Tracking sales activities and performance metrics

Pros

• Comprehensive set of features for end-to-end sales management
• Customizable to fit the needs of different sales teams
• Mobile app for on-the-go access to CRM data

Cons

• Steep learning curve for some users due to extensive functionality
• User interface can feel monotonous with limited customization options
• Automation features may cause lag if overused

Reviews

On G2, LeadSquared has an average rating of 4.4 out of 5 stars based on 225 reviews. Many users praise its lead management capabilities, automation features, and positive impact on sales productivity.

Capterra reviewers give LeadSquared mixed feedback, with some noting frustrations with implementation and support, while others call it the "best customer data software" and a "very useful tool for field sales." Ratings range from 1 to 5 stars.

Discussions on Reddit suggest LeadSquared is a solid CRM option, particularly for real estate businesses, but may not provide the best value for the cost compared to alternatives. Users advise carefully evaluating specific feature needs and company size before committing.

Pricing

• Basic plan starts at $400/month for 10,000 contacts (billed annually)
• Standard plan starts at $1200/month for 50,000 contacts
• Enterprise plan starts at $2500/month for 200,000 contacts

12. EngageBay

EngageBay is a sales automation solution that helps companies in the B2B space streamline their inbound marketing, lead nurturing, and follow-up processes. This all-in-one marketing & sales CRM enables you to attract targeted web visitors, engage them, capture leads, nurture them into sales, and then quickly convert them into long-term paying customers.

Key Features

• Automate marketing tasks like email campaigns, lead scoring, and customer segmentation
• Manage sales pipeline, track deals, and automate sales activities
• Provide customer support with ticketing system, knowledge base, and live chat
• Get a 360-degree view of customers across marketing, sales, and support

Popular Use Cases

• Capturing web leads and nurturing them with behavior-based email sequences
• Automating repetitive sales tasks and managing deals through sales pipeline stages
• Providing prompt customer support and building long-term customer relationships

Pros

• All-in-one platform with robust features for marketing, sales, and support teams
• Affordable pricing compared to other CRMs with similar capabilities
• Easy to set up and use with responsive customer support

Cons

• Reporting and analytics features have room for improvement
• Integrations with third-party tools are limited compared to some alternatives
• Landing page builder is quite basic

Pricing

• Free plan available for up to 250 contacts
• Paid plans start at $14.99/user/month billed annually
• 20% discount on annual plans

Reviews

EngageBay has an average rating of 4.6 out of 5 stars on G2 based on 316 reviews. 81% of users rated it 5 stars.

On Capterra, reviewers give EngageBay an overall rating of 4.0, highlighting its affordable pricing, ease of use, and responsive customer support. Some noted the reporting features could be improved.

EngageBay is frequently recommended on Reddit as a more affordable alternative to HubSpot with a robust all-in-one feature set. Users appreciate the simple pricing structure and the ability to automate processes across departments.

13. ZoomInfo Sales

ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information. With advanced search filters and analytics, ZoomInfo helps you identify ideal prospects and gather valuable insights to accelerate your sales cycle. It's an essential tool for sales teams looking to streamline their prospecting efforts and close more deals.

Key Features

ZoomInfo Sales offers a range of features to help you find and engage with your ideal customers:

• Access to over 100M company profiles and 600M contact profiles
• Advanced search filters to identify decision-makers and key accounts
• Real-time buyer intent data to prioritize sales-ready prospects
• Conversation intelligence to analyze customer interactions and improve sales performance

Popular Use Cases

• Building targeted prospect lists based on firmographic and technographic data
• Automating personalized outreach across multiple channels
• Identifying companies researching solutions like yours to engage them at the right time

Pros

• Extensive and accurate B2B contact database
• Powerful search and filtering capabilities
• Integrates with popular CRMs and sales engagement tools

Cons

• Pricing can be steep for smaller teams or startups
• Some users report occasional inaccuracies in contact data
• Learning curve to fully leverage all features and integrations

Reviews

On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise its comprehensive database, advanced search capabilities, and ability to streamline prospecting efforts.

Capterra reviewers give ZoomInfo an overall rating of 4.5, highlighting the quality of its data and time-saving benefits. Some note occasional glitches and a learning curve to fully utilize the platform.

Discussions on Reddit suggest ZoomInfo is one of the best sales intelligence tools available, particularly for targeting mid-market and enterprise accounts. Users find the contact data generally accurate and appreciate features like buyer intent signals. However, some mention inconsistencies in job titles compared to LinkedIn.

Pricing

• Pricing starts at around $14,995/year for the Professional plan
• Advanced and Elite plans available with additional features and higher contact limits
• Requires an annual contract, with options for quarterly payments
• Free trial not advertised, but demos and EOQ deals may be available

14. LeadFuze

LeadFuze is a powerful lead generation and data intelligence platform that helps sales teams, marketers, and recruiters find and connect with their ideal prospects. With its extensive database of over 500 million business professionals and 10 million companies, LeadFuze makes it easy to build targeted lead lists and automate outreach campaigns.

Key Features

• Advanced search filters to find highly targeted leads
• Real-time data verification for accurate contact information
• AI-powered list building automation and lead enrichment
• Integrations with popular CRMs, outreach tools, and Zapier

LeadFuze's hyper-targeted search capabilities and data accuracy set it apart as a top choice for B2B lead generation.

Popular Use Cases

• Building targeted lead lists for cold email and outreach campaigns
• Enriching existing databases with fresh, verified contact data
• Automating lead generation and outreach workflows

Pros

• Comprehensive database with over 500 million professionals
• Intuitive interface and easy-to-use search filters
• High data accuracy with real-time verification

Cons

• Limited phone number coverage for some leads
• Higher pricing compared to some alternatives
• Occasional bugs with email verification and saving leads

Reviews

On G2, LeadFuze has an impressive 4.6 out of 5 stars rating from 119 reviews, with users praising its powerful features and data quality.

Capterra reviewers give LeadFuze an overall rating of 4.6, highlighting its time-saving automation and excellent customer support.

Reddit users discuss LeadFuze as a valuable tool for outbound campaigns, appreciating its ability to find accurate contact data and integrate with other sales tools.

Pricing

• Scaling plan: Starts at $147/month for 500 leads per month
• Unlimited plan: Starts at $397/month for unlimited leads (annual commitment)
• Custom plans available for larger teams and specific requirements

15. CloudTalk

CloudTalk is an AI-powered business calling software that helps sales and support teams make and receive calls, access customer data, and automate tasks. With crystal-clear call quality and localized numbers in 160+ countries, CloudTalk enables teams to reach more prospects globally and deliver exceptional customer experiences.

Key Features

• Make and receive calls with Click-to-Call, eliminating repetitive dialing
• Automate workflows and sync data with 35+ CRM and helpdesk integrations
• Gain insights from call recordings and AI-powered analytics
• Easily manage international calling with numbers in 160+ countries

Popular Use Cases

• Streamlining sales workflows and simplifying CRM logging for sales development teams
• Managing high call volumes and enabling self-service options for customer support
• Optimizing agent assignments and global call center operations for IT and operations teams

Pros

• User-friendly interface for easy adoption
• Advanced call routing and IVR for efficient call handling
• Real-time analytics and agent coaching features

Cons

• Some limitations in customization options
• Requires stable internet connection for optimal performance
• Additional fees may apply for certain international calling

Pricing

• Starter plan at €25/user per month (about $27 USD)
• Essential plan at €30/user per month (about $32 USD)
• Expert plan at €50/user per month (about $54 USD)
• Custom plans available upon request

Reviews

On G2, CloudTalk has an average rating of 4.3 out of 5 stars from 714 reviews. Users praise its automation capabilities, seamless integrations, and customer support.

Capterra reviewers give CloudTalk an overall rating of 4.4, highlighting the benefits of its call organization features and the ability to monitor calls for QA. Some noted minor UX issues.

Reddit users recommend CloudTalk as a good option, especially for its affordability compared to alternatives like Nextiva. They find it user-friendly, though some experienced delays in support responsiveness.

16. Phoneburner

Phoneburner is a powerful sales automation tool that helps sales teams accelerate their outbound calling efforts. With its robust features like power dialer, pre-recorded voicemail drops, and real-time analytics, Phoneburner streamlines the cold calling process, enabling sales reps to engage with more prospects efficiently.

Key Features

• Local presence dialing to increase answer rates
• Call recording for quality assurance and training
• Pre-recorded voicemail drops to save time
• Real-time analytics for data-driven decisions

Popular Use Cases

• Sales teams making high-volume outbound calls
• Leaving personalized voicemails at scale
• Tracking call metrics and rep performance

Pros

• Automatic call logging for comprehensive records
• Call dispositioning to track outcomes
• Customizable caller ID options

Cons

• Some features require additional setup
• Limited customization for certain functions
• May not be cost-effective for infrequent calling

Pricing

• Standard: $127/user/month
• Professional: $152/user/month
• Premium: $169/user/month

Reviews

On G2, Phoneburner has an average rating of 4.7 out of 5 stars from 169 reviews. Users praise its useful product for high volume outbound calling and data management.

Capterra reviewers give Phoneburner an overall rating of 4.8, highlighting it as an ideal lead generation tool for small businesses. Some noted the learning curve to utilize all features.

Reddit sentiment shows Phoneburner is an effective tool for cranking out calls and leaving voicemails. Recommendations include using it with lead data segmentation for best results. The consensus is it provides good value for phone-focused sales teams.

17. GetResponse

GetResponse is an affordable, easy-to-use platform for email marketing and automation that helps convert contacts into customers. It offers powerful tools for audience growth, engagement, and conversion, making it a popular choice for small businesses, solopreneurs, coaches, and marketers.

Key Features

• AI-powered email marketing with proven 99% deliverability
• Automated email scenarios and transactional emails
• Landing pages, signup forms, and popups to grow your list
• Webinars and live chats to engage your audience

These features are particularly relevant for sales teams looking to nurture leads and drive conversions through targeted email campaigns and engaging content.

Popular Use Cases

• Building an email list and nurturing subscribers with valuable content
• Creating automated email sequences to guide prospects through the sales funnel
• Promoting products and services to the right customers based on behavior and AI insights

Pros

• User-friendly interface and easy campaign setup
• Robust automation features and integrations
• Excellent deliverability rates and customer support

Cons

• Limited free plan compared to some competitors
• Reporting and analytics could be more advanced
• Occasional learning curve for certain features

Pricing

• Plans start at $19/month for up to 1,000 contacts
• 20-30% discounts for annual billing
• Free trial available (no credit card required)

Reviews

GetResponse has an average rating of 4.3 out of 5 stars on G2 from 713 reviews, with users praising its automation capabilities, ease of use, and helpful customer service.

On Capterra, GetResponse earned 4 out of 5 stars overall. Reviewers appreciated the platform's feature set and deliverability, though some noted minor UX issues and a desire for lower entry-level pricing.

Feedback on Reddit suggests GetResponse is a solid tool for email marketing automation, with an intuitive interface and good value for the cost. However, some users encountered issues with affiliate commissions and recommended exploring alternatives like ConvertKit for certain use cases.

18. Leadfeeder

Leadfeeder is a powerful lead generation tool that helps B2B companies identify and convert website visitors into high-quality leads. By tracking anonymous website traffic and revealing the companies behind the visits, Leadfeeder enables sales and marketing teams to prioritize and engage with the most promising prospects.

Key Features

Leadfeeder offers a range of features designed to help businesses maximize their lead generation efforts:

• Identify companies visiting your website and reveal their browsing behavior
• Qualify leads based on custom segmentation and behavioral filters
• Connect with decision-makers using Leadfeeder Contacts to find the best point of contact
• Integrate with popular CRM and marketing automation tools for seamless data syncing

Popular Use Cases

• Uncovering hidden leads from website traffic and prioritizing outreach based on engagement
• Aligning sales and marketing efforts by providing valuable insights into prospect behavior
• Optimizing marketing content and campaigns based on target company interactions

Pros

• Automatically filters out low-quality traffic, ensuring a focus on real companies
• Provides detailed visitor behavior data to inform personalized sales pitches
• Offers a user-friendly interface and mature feature set at a competitive price point

Cons

• Some users report occasional issues with lead data accuracy and enrichment
• The learning curve for setting up advanced filters and segmentation can be steep
• Pricing is based on the number of identified companies, which may be limiting for high-traffic websites

Reviews

On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Users praise the platform's ability to provide valuable insights into website visitor behavior and streamline lead generation efforts.

Capterra reviewers give Leadfeeder an overall rating of 4.0, highlighting its ease of use, helpful integrations, and time-saving benefits. However, some users note concerns about data accuracy and the potential for fraudulent activity.

Discussions on Reddit suggest that Leadfeeder can be an effective tool for identifying and nurturing leads when used responsibly. Users appreciate features like the ability to filter traffic and integrate with other tools, but caution against relying solely on automated outreach without personalization.

Pricing

• Free plan available with limited features (up to 100 identified companies)
• Paid plans start at $99 per month (approximately €99) for up to 50 identified companies
• Pricing scales based on the number of companies identified, with custom plans available
• 14-day free trial offered for paid plans

19. TexAu

TexAu is a powerful growth automation platform that helps businesses scale faster by automating lead generation, data extraction, and outreach across multiple channels. With its extensive library of over 180 automations and 50 ready-made workflows, TexAu enables users to streamline their sales and marketing efforts, saving time and resources while driving better results.

Key Features

TexAu offers a range of features designed to automate and optimize your sales and marketing workflows:

• Find and extract leads from various sources like LinkedIn, Twitter, and Google
• Enrich your data with verified emails and additional contact information
• Create personalized outreach campaigns across multiple channels
• Integrate with your favorite CRM and other tools for seamless workflow

Popular Use Cases

• Automating lead generation and prospecting on LinkedIn and other platforms
• Enriching CRM data with verified emails and contact information
• Creating personalized omnichannel outreach campaigns at scale

Pros

• Extensive library of automations and pre-built workflows
• Ability to personalize outreach with AI-powered features
• Integrations with popular CRMs and other marketing tools

Cons

• UI/UX could be improved for better user experience
• Some automations can be complex to set up for new users
• Pricing may be higher compared to some alternatives

Pricing

• Cloud Starter: $290/year (about $24/month)
• Cloud Growth: $790/year (about $66/month)
• Cloud Agency: $1990/year (about $166/month)
• Additional usage-based pricing for data enrichment and email verification

Reviews

On Capterra, users praise TexAu for its versatility and powerful automation capabilities. One reviewer notes, "TexAu is hands down one of the best SaaS tools out there for growing your business." They highlight the ability to create complex workflows and the excellent customer support. TexAu has an overall rating of 4.0 out of 5 on Capterra.

G2 reviews echo similar sentiments, with users appreciating TexAu's ability to save time and automate months of work in a day. The platform has a 4.5 out of 5 stars rating on G2.

On Reddit, users discuss TexAu as a valuable tool for LinkedIn automation and lead generation. While some mention occasional bugs and a learning curve, the general consensus is that TexAu is a powerful platform for scaling outreach and driving growth.

Conclusions

In this article, we've explored 19 of the best sales automation tools available, each offering unique features and benefits to streamline your sales processes and drive revenue growth. When choosing the right tool for your needs, consider factors such as your team size, budget, specific use cases, and desired level of automation.

Among the most popular tools featured, Bardeen stands out for its AI-powered automation capabilities, extensive integrations, and user-friendly interface. HubSpot offers a comprehensive all-in-one CRM solution, while Gong.io provides deep insights into customer interactions and sales performance.

To start optimizing your sales workflows and increasing productivity, we highly recommend giving one of these top tools a try. Bardeen offers a 14-day free trial of premium features, so you can experience the power of AI-driven automation firsthand. Simply download and install the Chrome extension, sign up for free, and start exploring how Bardeen can transform your sales process.

Don't miss out on the opportunity to take your sales game to the next level with these cutting-edge automation tools. Choose the one that best fits your needs and start streamlining your workflows today.