12 Best AI Cold Email Tools: Top Picks for 2024

Raz Popescu
Raz Popescu
LAST UPDATED
September 5, 2024
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TL;DR

Looking for the best AI cold email tools to supercharge your outreach? We've curated a list of the top 12 platforms, each with unique features to help you create personalized emails at scale, automate follow-ups, and boost your response rates. In this comprehensive guide, you'll find detailed breakdowns of each tool, including key features, pros and cons, pricing, and real user reviews to help you make an informed decision. Whether you're a solo entrepreneur or part of a sales team, this resource has everything you need to find the perfect AI cold email solution for your business. Let's dive in and explore these game-changing tools!

1. Bardeen

Bardeen is a powerful browser extension that automates repetitive tasks, speeding up workflows and saving time on otherwise time-consuming activities. With native integrations for almost all popular apps, Bardeen offers virtually endless possibilities for automating tasks.

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Key Features

  • Automate repetitive tasks with pre-built playbooks or custom workflows
  • Build automated workflows using natural language with the AI-powered Magic Box
  • Scrape data from LinkedIn and virtually any website or social platform
  • Enrich data and generate AI-driven text for personalized outreach at scale

Popular Use Cases

  • Scraping lead data from LinkedIn and enriching it with additional info
  • Automating email outreach campaigns with personalized messaging
  • Streamlining complex recruiting processes involving data manipulation and candidate communication

Pros

  • Intuitive no-code automation builder that's easy for anyone to use
  • Deep integration with AI for generating text and personalizing outreach
  • Runs 24/7 in the background, working on automations while you focus elsewhere

Cons

  • Free tier has limited functionality, requiring upgrade for full feature access
  • Building more complex workflows can take some time to learn and set up

Pricing

  • Free plan for individuals with unlimited non-premium usage
  • Professional plan at $10/month with 500 credits for premium actions
  • Business plan at $15/user/month with team features and admin dashboard
  • 14-day free trial of Pro features

Reviews

G2 reviewers give Bardeen an impressive average of 4.9 out of 5 stars, with 96% of users awarding 5 stars. They praise the huge time savings, ease of use, and ability to automate previously manual repetitive tasks.

On Capterra, Bardeen earns 4.5 out of 5 overall, with perfect scores of 5.0 for customer service and value for money. Users appreciate the no-code builder and practical automations that require no technical knowledge.

Redditors recommend Bardeen as a great alternative to tools like Zapier, highlighting its more affordable pricing and specific use cases like scraping data into Notion. The consensus is it's a powerful automation tool when used carefully to avoid issues with sites like LinkedIn.

Ready to automate your repetitive tasks with the power of AI? Download Bardeen's Chrome extension and start a free 14-day trial of the premium features to see how much time you can save.

2. Copy.ai

Copy.ai is an AI-powered copywriting tool that helps sales teams generate high-quality email content quickly and efficiently. With its ability to create personalized subject lines, engaging email body copy, and compelling calls-to-action, Copy.ai streamlines the email creation process, allowing sales professionals to focus on building relationships and closing deals.

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Key Features

  • Generate personalized email subject lines and body copy
  • Customize email tone and style to match your brand voice
  • Create compelling calls-to-action to drive prospect engagement
  • Integrate with popular email clients for seamless workflow

Popular Use Cases

  • Crafting engaging cold outreach emails to generate new leads
  • Personalizing follow-up emails to nurture prospects through the sales funnel
  • Developing targeted email campaigns for specific customer segments

Pros

  • Saves time by automating email copywriting tasks
  • Improves email open and response rates with personalized content
  • Ensures consistent brand voice across all sales communications

Cons

  • Generated content may require manual editing for optimal results
  • Limited customization options compared to human copywriters
  • Pricing can be steep for smaller businesses or solo entrepreneurs

Pricing

  • Free plan available with limited credits
  • Starter plan at $49/month for 1 user
  • Advanced plan at $249/month for up to 5 users
  • Custom enterprise pricing available

Reviews

On G2, Copy.ai has an average rating of 4.7 out of 5 stars from 178 reviews. Many users praise the tool's ease of use and ability to generate high-quality copy quickly.

Capterra reviewers give Copy.ai high marks for its customization options and integration capabilities. One user notes, "Copy.ai is my number one tool for all my current copywriting tasks. I use other similar tools and rather use copy.ai in comparison!"

Copy.ai creates variants of marketing texts for specific goals and target demographics. The app is also useful for quickly cranking out a lot of content.

3. GMass

GMass is a powerful email automation tool that works seamlessly inside Gmail, making it a standout choice for businesses looking to streamline their cold email outreach. With features like mail merge personalization, automated follow-ups, and advanced reporting, GMass enables users to send highly targeted campaigns at scale without leaving their Gmail inbox.

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Key Features

  • Break Gmail's sending limits to send virtually unlimited emails
  • Personalize emails using mail merge with Google Sheets
  • Schedule mass emails and set up automated follow-up sequences
  • Track opens, clicks, replies, unsubscribes, and bounces

Popular Use Cases

  • Cold email outreach and lead generation
  • Sending automated drip campaigns and email newsletters
  • Managing replies and tracking campaign performance

Pros

  • Easy to use and set up, works directly inside Gmail
  • Powerful mail merge and personalization capabilities
  • Affordable pricing plans for individuals and teams

Cons

  • Fewer advanced features compared to some standalone email platforms
  • Deliverability can be impacted by factors like email content and sending limits
  • Mobile app not available, web-based only

Reviews

On G2, GMass has an average rating of 4.8 out of 5 stars from over 1,000 reviews. Users praise its ease of use, Gmail integration, and robust feature set for the price.

Capterra reviewers give GMass high marks for customer service, value for money, and overall satisfaction. Many call it a "game-changer" and the "best tool for email marketing campaigns."

GMass also has largely positive sentiment on Reddit, with users recommending it as a solid, affordable option for cold email outreach when integrated with tools like LinkedIn Sales Navigator. The consensus is GMass provides an effective way to send personalized emails at scale from your Gmail account.

Pricing

  • Standard plan starts at $19.95/month
  • Premium plan starts at $29.95/month
  • Team and agency plans also available
  • Discounts for annual billing

4. Lindy.ai

Lindy.ai is a no-code AI assistant platform that enables businesses to automate workflows across sales, customer support, HR, and other functions. With Lindy, you can create custom AI employees to handle tasks like lead generation, email outreach, meeting scheduling, and more - all without writing any code.

Key Features

  • Automate sales workflows like lead generation, outreach, and CRM updates
  • Build custom AI assistants for HR support, recruiting, and onboarding
  • Create AI agents for 24/7 customer support and issue resolution
  • Integrates with 3,000+ apps out of the box

Popular Use Cases

  • AI sales assistant to automate prospecting, outreach, and lead nurturing
  • AI recruiter to source candidates, screen resumes, and schedule interviews
  • AI customer support agent for instant answers and ticket escalation

Pros

  • Easy to set up and use with a visual workflow builder
  • Highly customizable and adaptable to specific business needs
  • Provides 24/7 availability and quick response times

Cons

  • Pricing can add up for teams needing multiple AI assistants
  • Some complex workflows may require technical assistance to set up
  • Occasional inconsistencies in AI outputs and actions

Reviews

While Lindy.ai does not yet have many public reviews, early users praise its flexibility and ease of use in automating repetitive tasks. On the Lindy website, one case study notes that the platform helped a sales team book 30% more meetings by automating outreach.

Pricing

  • Individual plan: €12.99/month (about $14 USD)
  • Team plan: €49/month
  • Agency plan: €88/month
  • Free trial available

5. Warmer.ai

Warmer.ai is an AI-powered tool that helps sales teams personalize their cold emails based on a prospect's LinkedIn profile. By analyzing a lead's background and interests, Warmer.ai generates unique email content tailored to each individual, increasing the chances of a response and conversion.

Key Features

  • Generates highly-personalized emails based on prospect's LinkedIn data
  • Integrates with Mailshake for automated email sequences
  • Provides an email quality score to optimize your outreach

Popular Use Cases

  • Crafting personalized cold email campaigns at scale
  • Improving email deliverability and response rates
  • Saving time on prospect research and email customization

Pros

  • Helps create emails that resonate with each prospect
  • Speeds up the email personalization process
  • Integrates with a popular cold email platform

Cons

  • Limited free credits for testing the tool
  • Pricing may be high for small businesses at $59/month for the Starter plan

Pricing

  • Starter plan: $59/month
  • Pro plan: $99/month
  • Business plan: $249/month
  • 7-day free trial with 20 free credits

Reviews

While there are no public reviews of Warmer.ai on popular software review sites, the tool has been featured positively in several online articles about AI-powered sales tools. Users appreciate its ease of use and ability to quickly generate personalized email content.

6. OutreachAI

OutreachAI is a LinkedIn automation tool that leverages AI to help sales teams generate leads and nurture relationships on the platform. Its ability to create personalized messages at scale and automate various engagement tasks makes it a valuable addition to this list of AI cold email tools.

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Key Features

OutreachAI offers several features to optimize your LinkedIn outreach:

  • Launch campaigns that send personalized connection requests and messages
  • Utilize AI to generate messages or improve your own messages
  • Track campaign performance with an analytics dashboard

Popular Use Cases

  • Automating personalized LinkedIn outreach to generate leads
  • Engaging with prospects by liking posts, endorsing skills, and following profiles
  • Nurturing relationships with leads through multi-touch campaigns

Pros

  • AI-powered messaging to create personalized outreach at scale
  • Easy-to-use Chrome extension that integrates directly with LinkedIn
  • Ability to automate various engagement tasks beyond messaging

Cons

  • Limited information available on safety measures to avoid LinkedIn restrictions
  • No user reviews on popular software review platforms to gauge customer satisfaction

Pricing

  • Starter: $0/month (20 lead creations, limited features)
  • Pro: $9.99/month (100 lead creations, unlimited AI usage and sequencing)
  • Growth: $39.99/month (800 lead creations, unlimited access to all features)

7. Verse.ai

Verse.ai is an AI-powered lead conversion platform that engages with leads through immediate SMS conversations, qualifies them, and books sales-ready appointments. Verse.ai stands out for its ability to have authentic two-way text conversations with leads, responding instantly 24/7 with a blend of AI and human concierges.

Key Features

  • Automate SMS outreach to engage leads and book appointments
  • AI-driven conversations with human quality control for authenticity
  • Compliance guidance for SMS regulations
  • Live call transfers of qualified leads to sales teams

Popular Use Cases

  • Engaging new leads instantly through personalized SMS
  • Qualifying leads and booking sales appointments
  • Nurturing leads with ongoing text conversations

Pros

  • Fast setup and launch of automated SMS campaigns
  • High engagement and conversion rates with text outreach
  • Ensures compliant SMS prospecting with expert guidance

Cons

  • Pricing requires a custom quote and demo
  • May have a learning curve for complex campaign setup
  • Reporting and analytics have room for improvement

Pricing

  • Not published, requires a custom quote
  • Offers Individual, Team, and Agency plans
  • Agency plan starts at $1295/month

Reviews

On Capterra, reviewers praise Verse.ai's customer experience, noting the support team is very responsive and focused on maximizing ROI. They find the SMS outreach drives more conversions than other channels. The automation and personalization at scale are also highly rated.

G2 users give Verse.ai an average rating of 4.3 out of 5 stars. Positive feedback highlights its ability to engage more leads faster through automated SMS. Some note minor UX issues and a short free trial period.

In general, reviews indicate Verse is an effective tool for lead engagement and conversion when SMS is a fit, though there may be a learning curve. The AI-human approach to conversations is seen as a key benefit for personalized prospecting.

8. Workbounce

Workbounce is an AI-powered revenue enablement platform that helps sales teams get instant answers to deal-blocking questions. By connecting all your documents and resources with AI-powered search and support, Workbounce gives your reps knowledge superpowers to accelerate sales.

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Key Features

  • Integrates with tools like Google Drive, Notion, Confluence, and Slack
  • Uses AI to curate knowledge and train experts on key topics
  • Provides accurate answers with links to relevant sources
  • Analyzes questions to uncover knowledge gaps and trends

Popular Use Cases

  • Enabling sales reps to quickly find answers to prospect questions
  • Automating internal support for product and engineering teams
  • Providing instant, accurate answers to common HR and employee questions

Pros

  • Connects to existing knowledge without requiring extra tools
  • AI experts provide always-on knowledge for key topics
  • Delivers fast answers in Slack or the app to reduce response times

Cons

  • Enterprise plan pricing requires custom quote
  • May have a learning curve to effectively curate knowledge and train AI experts
  • Requires thoughtful setup to cover the most relevant topics for each team

Pricing

  • Core plan: $12/month for unlimited usage, up to 50 users
  • Enterprise plan: Custom pricing for additional features and support

Workbounce is not yet listed on major review sites like G2 and Capterra. However, its AI-powered knowledge search and expert training capabilities make it a promising tool for sales teams looking to enable reps with instant access to critical information. The platform's focus on connecting existing knowledge sources and uncovering knowledge gaps also positions it well for supporting revenue teams.

9. Dripify

Dripify is an advanced LinkedIn automation platform that enables marketers and sales teams to effectively prospect, generate leads, and grow their business. With Dripify, users can create targeted LinkedIn campaigns by selecting desired automated actions, setting time delays, and defining smart conditions. This cloud-based tool runs on complete autopilot, allowing you to close your browser or even switch off your computer while it continues working in the background.

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Key Features

  • Create drip campaigns with various LinkedIn actions, time delays, and smart conditions
  • Onboard team members and collaborate on LinkedIn prospecting
  • Access advanced analytics with crucial metrics, conversion rates, and team stats
  • Manage conversations with leads via the built-in smart inbox feature

Popular Use Cases

  • Automating LinkedIn prospecting and lead generation campaigns
  • Managing and collaborating with sales teams on LinkedIn outreach
  • Analyzing LinkedIn performance and optimizing campaigns based on data insights

Pros

  • Runs completely on autopilot, even when your computer is off
  • Offers a wide range of options for building targeted campaigns
  • Provides detailed analytics and reporting for LinkedIn performance

Cons

  • Automatic liking feature may engage with posts outside of the target audience
  • Some users report slow response times from customer support

Reviews

On G2, Dripify has an average rating of 4.5 out of 5 stars from 233 reviews. Users praise its advanced automation capabilities, team collaboration features, and insightful analytics. However, some reviewers note issues with the automatic liking feature engaging with unintended posts.

Capterra reviewers highlight Dripify's user-friendly interface, visual workflows, and affordable pricing as key advantages. They appreciate the ability to create multiple lists per campaign and integrate with email finders. Some users mention minor limitations in the follow/unfollow functionality.

Pricing

  • Basic plan: $59 per user/month
  • Pro plan: $79 per user/month
  • Advanced plan: $99 per user/month
  • 7-day free trial available

10. Woodpecker

Woodpecker is a powerful email automation platform that helps businesses streamline their outreach strategies. It excels at sending personalized cold emails automatically, saving significant time and effort for sales teams, recruiters, and other businesses.

Key Features

  • Create personalized email campaigns at scale
  • Automate follow-up scheduling to nurture leads
  • Track email opens, clicks, and engagement
  • Analyze campaign performance with detailed analytics

Popular Use Cases

  • Sending cold email outreach campaigns to generate leads
  • Automating personalized drip campaigns to nurture prospects
  • Following up with leads at optimal times to maximize conversions

Pros

  • Robust email automation capabilities
  • Supports complex, multi-step email sequences
  • Integrates with popular CRMs and sales tools

Cons

  • Lacks some advanced email deliverability features
  • Limited A/B testing functionality compared to alternatives
  • Reporting and analytics could be more comprehensive

Pricing

  • Cold Email plan - $54/month
  • Agency plan - $59/month
  • Sales Assistant plan - $64/month

Reviews

On G2, Woodpecker has an average rating of 4.3 out of 5 stars based on 41 reviews. Users praise its ease of use, effective automation, and strong customer support.

Capterra reviewers give Woodpecker 4.6 out of 5 stars on average, with many highlighting the platform's ability to personalize outreach at scale and its intuitive campaign builder.

11. ElevenLabs

ElevenLabs is a powerful AI-powered text-to-speech and voice generation tool that can create realistic, human-like voices in multiple languages. Its advanced voice synthesis technology and extensive customization options make it a valuable addition to any AI cold email tool stack.

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Key Features

  • Generates realistic, human-like speech in 29 languages
  • Offers thousands of AI voices with customizable attributes
  • Provides a user-friendly interface for easy voice generation
  • Includes a low-latency Text to Speech API for seamless integration

Popular Use Cases

  • Creating personalized voiceovers for cold email campaigns
  • Generating multilingual audio content for international outreach
  • Enhancing accessibility by providing audio versions of email content

Pros

  • High-quality, emotionally expressive AI voices
  • Extensive voice customization options
  • Supports a wide range of languages

Cons

  • Occasional mispronunciations or unnatural inflections
  • Higher costs for generating longer audio content
  • Some users report a British accent slipping in for longer scripts

Reviews

On Capterra, users praise ElevenLabs for its ease of use and natural-sounding voices, with an overall rating of 4.0 out of 5. However, some note occasional glitches and a desire for more granular emotional control.

G2 reviews highlight the exceptional voice quality and API integration, with ElevenLabs receiving 4.7 out of 5 stars. Reviewers appreciate the time-saving benefits but mention latency issues for real-time applications.

Reddit sentiment is generally positive, with users finding ElevenLabs the best option for realistic AI voices. Some criticize the occasional accent inconsistencies and lack of fine-tuned emotional control.

Pricing

  • Free: $0/month for 10k characters (~10 mins audio)
  • Starter: $5/month for 30k characters (~30 mins audio)
  • Creator: $22/month for 100k characters (~120 mins audio)
  • Pro: $99/month for 500k characters (~600 mins audio)
  • Scale: $330/month for 2M characters (~2400 mins audio)

12. EngageBay

EngageBay is an all-in-one sales, marketing, and support CRM software that helps B2B companies streamline their inbound marketing, lead nurturing, and follow-up processes. It enables businesses to attract targeted web visitors, engage them, capture leads, nurture them into sales, and quickly convert them into long-term paying customers.

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Key Features

  • 360-degree customer view across marketing, sales, and support
  • Appointment scheduling and contact management
  • Sales automation and multiple deal pipelines
  • Integrated live chat for instant customer support

Popular Use Cases

  • Capturing leads and nurturing them into customers
  • Automating sales processes and tracking deals
  • Providing superior customer service with help desk tools

Pros

  • Comprehensive all-in-one platform at an affordable price
  • Easy to set up and use with intuitive interface
  • Responsive customer support and extensive knowledge base

Cons

  • Limited native integrations with third-party tools
  • Occasional UX issues and slight learning curve
  • Advanced reporting only available on higher-tier plans

Reviews

On Capterra, EngageBay has an overall rating of 4.0 out of 5. Users praise its user-friendliness, powerful automation features, and helpful drip campaigns. Some noted minor UX issues.

G2 reviewers give EngageBay 4.6 out of 5 stars. They highlight benefits like keeping all customer data in one place, intuitive platform, and responsive support. A few mentioned confusion due to the number of features.

Feedback on Reddit suggests EngageBay provides good value as an affordable alternative to HubSpot. Users appreciate the sales, marketing and support features in one platform. The consensus is it's a capable tool for a reasonable price.

Pricing

  • Free plan: $0/month for basic features and 250 contacts
  • Basic plan: $12.99/user/month for 500 contacts
  • Growth plan: $49.99/user/month for 5000 contacts
  • Pro plan: $79.99/user/month for unlimited contacts
  • 20% discount available with annual billing

Conclusions

Choosing the best AI cold email tool depends on your specific needs and goals. Consider factors like ease of use, personalization capabilities, automation features, integrations, and pricing when evaluating your options.

Among the top 12 AI cold email tools covered, Bardeen, Copy.ai, and GMass stand out as the most popular and highly-rated options.

Copy.ai excels at generating high-quality, personalized email copy, while GMass offers powerful email automation features that work seamlessly inside Gmail.

However, Bardeen takes the top spot for its versatile, no-code automation capabilities that go beyond just email. With its AI-powered workflows and deep integrations, Bardeen can streamline your entire sales process.

To experience the power of Bardeen firsthand, install the Chrome extension and sign up for free. You can even start a 14-day free trial of the premium features to unlock the full potential of AI-driven automation.

No matter which tool you choose, incorporating AI into your cold email strategy can save time, improve personalization, and ultimately drive better results for your business. So why not give one of these top-rated tools a try today?

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