11 Best Sales Analytics Tools for 2024: Features & Reviews

Looking for the best sales analytics tools to supercharge your sales process? With so many options available, it can be overwhelming to find the right fit for your business. That's why we've done the research for you and curated a comprehensive list of the top 11 sales analytics tools on the market.

In this article, you'll find a detailed breakdown of each tool, including key features, popular use cases, pros and cons, pricing, and real user reviews from trusted sources like G2 and Capterra. Whether you're a small startup or a large enterprise, there's a tool on this list that can help you gain valuable insights, optimize your sales strategies, and ultimately close more deals.

From AI-powered platforms like Clari and Outreach to all-in-one CRM solutions like Salesforce and HubSpot, we've covered a wide range of tools to suit various needs and budgets. We've also included highly-rated options like Bardeen and Pipeliner CRM, so you can explore all your options and find the perfect fit for your sales team.

By the end of this article, you'll have a clear understanding of the best sales analytics tools available and be equipped with the knowledge to make an informed decision for your business. Let's dive in and discover how these powerful tools can transform your sales process and drive revenue growth.

1. Bardeen

Looking for a sales analytics tool that goes beyond just tracking metrics? Bardeen is a browser extension that automates repetitive tasks and workflows across your favorite apps. With its ability to scrape data from websites, automate lead qualification and enrichment, and connect 100+ apps, Bardeen is a game-changer for sales teams looking to save time and increase productivity. Download the Bardeen Chrome extension and see how it can transform your sales process.

Key Features

Bardeen offers a range of features that make it a valuable tool for sales analytics:

• Automate data collection and analysis from multiple sources with Bardeen's web scraper
• Use AI for sales prospecting, lead generation, and email outreach
• Automate various sales stages with AI to reduce manual effort
• Build custom workflows with a no-code builder or AI-powered Magic Box

Popular Use Cases

• Automating lead generation, qualification, and management
• Personalizing outreach emails and automating follow-ups
• Collecting and analyzing sales intelligence data to inform strategies

Pros

• Integrates with 100+ apps for seamless workflow automation
• Ideal for teams with shared workflows and onboarding features
• Powerful data scraping and analysis capabilities for market research

Cons

• Steeper learning curve compared to some other sales analytics tools
• Higher pricing for premium features and credits
• Requires Chrome browser, not available on other browsers

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has an impressive 4.9 out of 5-star rating. Users highlight its time-saving benefits and powerful automation features, with one stating, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, team-wide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to take your sales analytics to the next level? Sign up for Bardeen's 14-day free trial and experience the power of AI-driven automation for yourself.

2. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that offers a comprehensive suite of AI-powered features for sales analytics. With its robust predictive analytics capabilities and the AI-driven Einstein 1 solution, Salesforce empowers sales teams to optimize their strategies and maximize revenue opportunities.

Key Features

Salesforce's key features for sales analytics include:

• Predictive lead scoring to prioritize high-potential leads
• Opportunity insights and next best action recommendations
• Advanced machine learning algorithms for pattern and trend analysis
• Integration with the AI-powered Einstein 1 platform for automation and model selection

Popular Use Cases

• Identifying the most promising leads and opportunities
• Forecasting sales trends and optimizing sales strategies
• Personalizing customer interactions based on behavioral data

Pros

• Powerful predictive analytics capabilities
• Seamless integration with the Einstein 1 AI platform
• Extensive customization options and scalability

Cons

• Higher cost compared to some alternatives
• Steeper learning curve for new users
• Additional fees for certain advanced features

Pricing

• Starter Suite: $25 per user/month, billed annually
• Professional: $80 per user/month, billed annually
• Enterprise: $165 per user/month, billed annually
• Unlimited: $330 per user/month, billed annually
• Einstein 1 Sales: $500 per user/month, billed annually

Reviews

On Capterra, Salesforce has an overall rating of 4.0 out of 5. Users praise its customization capabilities, reporting features, and scalability. However, some note the complexity and higher costs.

G2 reviews highlight Salesforce's customer support rating of 4.5 out of 5 and its ability to provide a holistic solution for CRM needs. Users appreciate the platform's extensive feature set and industry-specific solutions.

Reddit sentiment is generally positive, with users valuing Salesforce's ability to manage sales activities, generate insights, and integrate with other tools. Some criticisms include the learning curve and costs for smaller businesses.

3. HubSpot

HubSpot is an all-in-one CRM platform that offers a comprehensive suite of marketing, sales, and customer service tools. Its Marketing Hub, in particular, stands out as a powerful solution for businesses looking to attract, engage, and delight customers. With features like blogging, email marketing, social media management, and analytics, HubSpot Marketing Hub enables marketers to create and manage content across the entire customer journey.

Key Features

• AI-powered lead generation and marketing automation to attract and convert more leads
• Intuitive drag-and-drop editor for creating stunning emails, landing pages, and CTAs
• Robust analytics to track and measure the ROI of marketing efforts
• Seamless integration with Salesforce for end-to-end visibility into the customer journey

These features make HubSpot Marketing Hub an ideal choice for businesses looking to streamline their marketing efforts and drive growth.

Popular Use Cases

• Creating and managing blog content to attract organic traffic and generate leads
• Nurturing leads with personalized email campaigns and automated workflows
• Analyzing marketing performance to optimize campaigns and prove ROI

Pros

• All-in-one platform eliminates the need for multiple tools and data silos
• User-friendly interface and drag-and-drop functionality make it easy to use
• Robust analytics and reporting features provide valuable insights

Cons

• Initial setup and onboarding can be time-consuming due to the platform's extensive features
• Higher pricing compared to some standalone marketing tools
• Website building functionality has a learning curve compared to platforms like WordPress

Pricing

• Starter: Starts at $45/month, includes 1,000 marketing contacts
• Professional: Starts at $800/month, includes 2,000 marketing contacts
• Enterprise: Custom pricing, includes 10,000 marketing contacts
• Free tools available with limited features

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and excellent customer support.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its powerful automation capabilities, intuitive interface, and seamless integration with other tools.

Reddit users generally have a positive sentiment towards HubSpot, noting its robust functionality. However, some express concerns about the pricing, especially for small businesses, and the learning curve associated with its extensive features.

4. Zendesk

Zendesk is a comprehensive customer service solution that offers powerful sales analytics capabilities, making it a valuable tool for sales teams looking to gain deeper insights into their performance and customer interactions. With its robust reporting and analytics features, Zendesk enables businesses to make data-driven decisions and optimize their sales processes.

Key Features

Zendesk's sales analytics tools provide businesses with:

• Customizable reports and dashboards for tracking key sales metrics
• Omnichannel analytics to gain visibility into every customer interaction
• AI-powered insights to uncover trends and opportunities
• Integration with popular CRM systems for a unified view of customer data

Popular Use Cases

• Analyzing sales team performance and identifying areas for improvement
• Tracking the effectiveness of sales campaigns and initiatives
• Monitoring customer satisfaction and sentiment across all touchpoints

Pros

• Comprehensive reporting and analytics capabilities
• Easy to customize and configure to specific business needs
• Seamless integration with other Zendesk tools for a complete customer service solution

Cons

• Pricing can be higher compared to some standalone sales analytics tools
• Steeper learning curve due to the platform's extensive features and options
• Some advanced analytics features are only available on higher-tier plans

Reviews

On G2, Zendesk Sell has an average rating of 4.2 out of 5 stars from 485 reviews. Users praise its ability to centralize customer interactions and provide a comprehensive view of each prospect.

Capterra reviewers give Zendesk an overall rating of 4.3, highlighting its robust feature set and customization options. However, some note that the pricing structure can be challenging for smaller businesses.

Reddit users appreciate Zendesk's capabilities for customer support and ticketing but suggest that it may not be the best fit for pure sales use cases. They recommend considering Zendesk Sell, a dedicated sales CRM, for sales-specific needs.

Pricing

• Suite Team: $55/agent/month billed annually (approximately $660/agent/year)
• Suite Growth: $89/agent/month billed annually (approximately $1,068/agent/year)
• Suite Professional: $115/agent/month billed annually (approximately $1,380/agent/year)
• Suite Enterprise: Custom pricing available upon request
• Free trial available for all plans

5. Zoho

Zoho is a comprehensive suite of business software that includes Zoho Zia, an AI-powered sales assistant. Zoho Zia stands out for its ability to predict sales outcomes and provide actionable insights by analyzing data trends and patterns across various Zoho applications like CRM, Analytics, Desk, and SalesIQ. This seamless integration ensures a cohesive user experience.

Key Features

Zoho's AI capabilities make it a strong fit for sales analytics:

• Generates business emails and social media posts to engage prospects
• Predicts which deals are most likely to close with deal-winning prediction tool
• Triages responses based on sentiment and intent detection in customer emails

Popular Use Cases

• Predicting sales outcomes and trends
• Optimizing sales processes through AI-powered recommendations
• Improving customer engagement with AI-generated content

Pros

• Feature-rich with customization options
• Real-time anomaly detection in sales data
• Seamless integration across Zoho apps

Cons

• Initial learning curve for advanced features
• Limited ability to customize certain elements

Pricing

• Free trial for 15 days
• Plans start at $12/user/month billed annually
• Free tier available for small businesses

Reviews

On Capterra, Zoho CRM has an overall rating of 4.0, with users praising its customization options and integration capabilities. Some noted the initial learning curve for advanced features.

G2 reviewers give Zoho CRM 4.1 out of 5 stars, highlighting its ease of use, support, and integration. Benefits cited include a 360-degree customer view and automation of repetitive tasks.

On Reddit, users appreciate Zoho's breadth of features at an affordable price compared to alternatives. The consensus is while not perfect, it provides excellent value for managing an entire business in one ecosystem.

6. Pipedrive

Pipedrive is a popular sales CRM and pipeline management software that helps sales teams manage leads, track activities, and close more deals. Its AI-powered sales assistant provides insights and recommendations based on past performance to optimize the sales process. Pipedrive's visual pipeline view and customizable dashboards make it easy to stay on top of deals and spot opportunities.

Key Features

Pipedrive offers a range of features that make it well-suited for sales analytics:

• Visual sales pipeline for tracking deal progress
• AI-powered insights and recommendations to optimize sales
• Customizable reports and dashboards for sales analytics
• Integration with 400+ third-party apps

Popular Use Cases

• Managing sales pipelines and deal flow
• Analyzing sales performance and forecasting revenue
• Automating sales activities and workflows

Pros

• Intuitive and easy to use interface
• Robust mobile apps for iOS and Android
• Extensive marketplace of integrations

Cons

• Limited customization of pipeline stages
• Reporting could be more advanced
• No built-in phone or video calling

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 from 15 reviews. Users praise its efficiency, simplicity, and automation capabilities. Some noted minor UX issues and a learning curve.

G2 reviewers give Pipedrive 4.3 out of 5 stars based on 1,898 reviews. They highlight the platform's ease of use, customization options, and helpful customer support. A few mentioned the need for more advanced reporting.

Pricing

• Essential: $14 per user/month billed annually, $24 month-to-month
• Advanced: $34 per user/month billed annually, $44 month-to-month
• Professional: $49 per user/month billed annually, $64 month-to-month
• Enterprise: $99 per user/month billed annually, $129 month-to-month
• 14-day free trial available for all plans

7. Salesmate

Salesmate is a CRM offering automated workflows designed to help sales reps easily view and track their pipelines. Currently serving over 4,000 sales teams in 70 countries, Salesmate lets reps focus on high-value deals so they can hit quotas more consistently. The pipeline updates in real-time, so you can see which deals are cruising at the expected speed, and which ones may need a nudge.

Key Features

Built-in tools for sales, marketing, and customer success teams to manage contacts, leads, and everyday activities.

• Automate tasks, lead assignment, and date-based communication with Workflows
• Put follow-ups on autopilot with Sequences based on customizable terms
• Get AI assistance from 'Sandy' to book meetings, draft emails, and add notes
• Track website visitors and score leads for sales handoff

Popular Use Cases

• Streamline sales processes and enhance team productivity
• Automatically create deals from lead generation forms
• Execute personalized marketing campaigns and reach wider audiences

Pros

• Intuitive and user-friendly platform
• Exceptional customer support team
• Customizable fields for different deal pipelines

Cons

• Dashboards occasionally don't work properly
• Keeping browser open is required for some functions

Pricing

• Basic plan: $23/user/month
• Pro plan: $39/user/month
• Business plan: $63/user/month
• 15-day free trial available, no credit card required

Reviews

On Capterra, Salesmate has an overall rating of 4.0 out of 5. Users praise the automation of drip campaigns as a "life saver" and appreciate the responsive support. Some note minor UX issues.

G2 reviews highlight Salesmate's customization capabilities for different deal pipelines. It earns 4.6 out of 5 stars with users calling it a "good option for new businesses."

On Reddit, users find Salesmate "legit" with sufficient Zapier support to integrate with other tools. Pricing is seen as affordable with good features for the cost compared to alternatives.

8. Freshworks

Freshworks is a top-rated sales CRM and customer service software suite that helps businesses manage their sales pipelines and customer relationships more efficiently. Its AI-powered insights and automation features make it a valuable addition to this list of best sales analytics tools.

Key Features

These AI-driven features make Freshworks stand out for sales analytics:

• Freddy AI offers deal recommendations to avoid bottlenecks
• Automates tasks like sending emails, setting reminders, and customer onboarding
• Provides AI-powered insights for superior lead tracking and management
• Includes ticketing, team collaboration, and omnichannel support capabilities

Popular Use Cases

• Generating and qualifying leads with AI-based scoring
• Automating personalized sales outreach across channels
• Predicting revenue and optimizing sales forecasting

Pros

• Intuitive interface that is easy to set up and use
• Robust AI and automation save significant time
• Extensive customization options to fit unique workflows

Cons

• Reporting and data export have some limitations
• Occasional slowness or glitches reported by some users
• Pricing can add up for larger teams needing advanced features

Pricing

• Growth plan starts at $15/user/month billed annually (~$18/user/month billed monthly)
• Pro plan at $39/user/month annually (~$47/month billed monthly)
• Enterprise plan at $69/user/month annually (~$83/month billed monthly)
• Free 21-day trial available

Reviews

On G2, Freshworks has an average rating of 4.5 out of 5 stars from over 7,300 reviews. 76% of users gave it 5 stars, praising its reliability, flexibility, and feature set.

Capterra reviewers give Freshworks CRM an overall rating of 4.6 out of 5, highlighting its ease of use, value for money, and helpful automation. A few noted minor UX issues.

Reddit users generally recommend Freshworks as an affordable yet robust CRM with good AI capabilities. Some cautioned that customer support response times could be improved.

9. Pipeliner CRM

Pipeliner CRM is a visual sales pipeline management tool that helps sales teams automate their sales processes and workflows. It offers an intuitive interface and drag-and-drop functionality, making it easy for sales reps to manage their pipelines and track deals.

Key Features

These key features make Pipeliner CRM a strong choice for sales teams looking to automate their sales processes:

• Visual sales pipeline management with drag-and-drop functionality
• Customizable workflows and automated processes with no coding required
• AI-powered insights and recommendations to guide sales activities
• Comprehensive reporting and analytics for tracking performance

Popular Use Cases

• Managing complex B2B sales cycles with multiple decision-makers
• Automating repetitive sales tasks and workflows to save time
• Gaining visibility into pipeline health and sales performance

Pros

• User-friendly visual interface is easy to learn and navigate
• Powerful automation capabilities with the Automatizer workflow engine
• Robust reporting and analytics for data-driven decision making

Cons

• Some users report issues with customer support and refund policies
• Higher pricing compared to some other sales automation tools
• Mobile app has room for improvement according to reviews

Pricing

• Starter: $65/user/month billed annually
• Business: $85/user/month billed annually
• Enterprise: $115/user/month billed annually
• 14-day free trial available

Reviews

On G2, Pipeliner CRM has an average rating of 4.6 out of 5 stars from 462 reviews. Many users praise its visual pipeline management, automation capabilities, and reporting features.

Capterra reviewers give Pipeliner CRM an overall rating of 4.0, with positive comments about its ease of use and customization options. A few noted issues with bugs and customer support.

Opinions on Reddit are mixed, with some users finding Pipeliner CRM to be a solid Salesforce alternative for its price point. However, others caution to carefully evaluate it during a trial period to avoid challenges around refunds and support if it doesn't meet expectations.

10. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it a top choice for sales analytics.

Key Features

Outreach's sales engagement capabilities help sales teams improve prospecting effectiveness and lead follow-up efficiency. Some key features include:

• Outbound sequencing to create and automate personalized email campaigns
• Gmail integration for reps to manage sales activities directly within Gmail
• Detailed analytics and reporting to gain insights into outreach performance
• Seamless integration with popular CRM platforms for data synchronization

Popular Use Cases

• Automating personalized outreach and follow-up messages at scale
• Streamlining document workflows with automated routing and reminders
• Gaining visibility into sales pipeline with deal management features

Pros

• Helps sales reps stay organized and consistent with prospecting efforts
• Saves significant time by automating repetitive tasks like emails and calls
• Provides valuable analytics to track and optimize outreach performance

Cons

• Can be overwhelming at first with many features and homepage buttons
• Has a bit of a learning curve to fully utilize all the capabilities
• Pricing is not transparent and may be high for small-medium businesses

Pricing

• Pricing is not publicly available - you must contact sales
• Estimated to start around $100 per user/month based on online reviews

Reviews

On G2, Outreach has 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation capabilities for prospecting and ability to streamline sales processes. Some noted the initial learning curve.

Capterra reviewers call Outreach a "great prospecting tool with many features" and appreciate how it helps reps stay organized. A few mentioned the homepage can feel cluttered at first.

Comments on Reddit show mixed sentiments. While some users find Outreach very helpful for outbound sales, others feel the UX and performance could be improved compared to alternatives like SalesLoft.

11. Clari

Clari is a powerful sales analytics and forecasting platform that leverages AI to provide revenue teams with actionable insights and predictive analytics. By analyzing data from various sources, Clari offers real-time visibility into sales pipelines, helping teams make informed decisions and drive revenue growth.

Key Features

• AI-powered sales forecasting for precise predictions and informed decision-making
• Deal management with an integrated view of activities, engagement, and stakeholders
• Performance insights and coaching opportunities to guide sales teams effectively

Popular Use Cases

• Improving forecast accuracy and identifying risks and opportunities in the pipeline
• Streamlining deal management and enabling proactive actions for deal closure
• Providing targeted guidance and coaching to sales teams for better results

Pros

• Intuitive and easy to navigate interface with flexible data views
• Robust analytics and reporting capabilities for performance tracking
• Responsive customer support and live training sessions

Cons

• Some customization limitations, such as the inability to create certain subgroupings without additional user licenses
• Occasional issues with page refreshing and minor UX improvements needed
• Certain calculated columns and dashboard customization options are not available

Pricing

• No platform fees and complimentary premier customer support
• Fully implemented in 8 weeks

Reviews

On G2, Clari has an average rating of 4.5 out of 5 stars from 1,802 reviews. Users praise its user-friendly features, visibility into the sales forecast, and quick support.

A verified user in Computer Software on G2 highlights Clari's intuitive interface and robust analytics. They appreciate the flexibility in viewing data but note some customization limitations and minor UX issues.

Reddit users discuss Clari as a solid product with helpful features and responsive customer support. They mention using it to accurately forecast and understand deal progress at any given point.

Conclusions

Choosing the best sales analytics tool for your organization depends on several factors, such as your team size, budget, specific needs, and the level of automation and AI capabilities you require. It's essential to evaluate each tool based on its features, ease of use, customization options, and integration capabilities with your existing tech stack.

Among the top sales analytics tools discussed in this article, Bardeen, Salesforce, and HubSpot stand out for their comprehensive features and AI-powered insights. Bardeen, in particular, offers a unique browser extension that automates repetitive tasks and workflows across multiple apps, making it an excellent choice for sales teams looking to save time and boost productivity.

To experience the power of AI-driven automation firsthand, we encourage you to download and install Bardeen's Chrome extension. You can sign up for free and start a 14-day free trial of premium features to explore how Bardeen can transform your sales process. With its ability to scrape data, automate lead qualification and enrichment, and connect with over 100 apps, Bardeen is a game-changer for sales teams of all sizes.

Ultimately, the best sales analytics tool is the one that aligns with your team's goals, streamlines your workflows, and provides actionable insights to drive revenue growth. By leveraging the power of AI and automation, you can take your sales performance to the next level and stay ahead of the competition.