10 Best Clay.com Alternatives: Top Tools for 2024

Are you looking for a powerful data enrichment tool like Clay.com, but want to explore other options? We've compiled a comprehensive list of the 11 best Clay.com alternatives, carefully curated to help you find the perfect solution for your business needs. In this article, you'll discover a wide range of data enrichment tools, each with its own unique features, pros, cons, and customer reviews.

Whether you're focusing on lead generation, data accuracy, or seamless integrations, our in-depth analysis will guide you through the top choices in the market. Get ready to dive into a world of possibilities and find the ideal data enrichment platform to elevate your sales and marketing efforts.

1. Bardeen

Bardeen is a versatile browser extension that automates repetitive tasks across web apps, making it an excellent alternative to Clay.com. With its ability to control any browser tab and run automations 24/7 in the cloud, Bardeen offers unparalleled flexibility and efficiency in automating data gathering, lead generation, and prospecting workflows. Why not download and install Bardeen's Chrome extension to see how it can save you time and effort?

Key Features

Bardeen offers a range of features that set it apart as a Clay.com alternative:

• Extract data from LinkedIn automatically and other websites
• Integrate with 100+ apps for seamless workflow automation
• Use AI sales agents and prompts to generate personalized outreach
• Build custom workflows using Bardeen's no-code builder or AI-powered Magic Box

Popular Use Cases

• Scraping LinkedIn profiles for lead generation and enrichment
• Generating personalized emails with AI for LinkedIn and email outreach
• Connecting LinkedIn with popular apps and CRMs for AI sales automation

Pros

• More comprehensive capabilities compared to Clay.com, going beyond just sales prospecting automation
• Runs 24/7 in the cloud, not limited to browser uptime, perfect for teams
• AI-powered features for intelligent automation and data processing

Cons

• Steeper learning curve, but offers more advanced features and personal productivity use cases
• Higher pricing for premium features and credits
• Requires some technical know-how for complex automations

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use, customer service, and value for money. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful automation features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other automation tools, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a Clay.com alternative that goes beyond basic data gathering and lead generation, give Bardeen a try. Sign up for free and start automating your workflows today with a 14-day free trial of premium features.

2. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps businesses find and qualify leads, similar to Clay.com. With a database of over 275 million contacts and 73 million companies, Apollo.io provides accurate and up-to-date data for prospecting and outreach.

Key Features

These key features make Apollo.io a strong alternative to Clay.com for sales teams looking to streamline their prospecting and outreach:

• Robust contact and company search with advanced filters
• AI-powered lead scoring and buying signals
• Automated sequences for email and LinkedIn outreach
• CRM integration and data enrichment

Popular Use Cases

• Finding decision-makers at target accounts
• Enriching lead data and keeping CRM records up-to-date
• Automating personalized outreach across channels

Pros

• Extensive database with accurate contact information
• All-in-one platform for prospecting, engagement, and analytics
• AI-driven insights to prioritize outreach

Cons

• Some users report a higher bounce rate compared to other data providers
• Learning curve for setting up complex sequences
• Higher price point than some alternatives

Reviews

On G2, Apollo.io has an average rating of 4.8 out of 5 stars based on over 7,000 reviews. Users praise its comprehensive feature set, data accuracy, and time-saving automation.

Capterra reviewers give Apollo.io an overall rating of 4.0, highlighting its helpful lead generation capabilities and customer support. Some noted occasional data quality issues.

Sentiment on Reddit is generally positive, with users finding Apollo.io's data reliable for the price. They appreciate the platform's sophisticated features but note that email verification is still recommended.

Pricing

• Free plan with 10,000 email credits per month
• Paid plans start at $49/user/month (billed monthly) or $39/user/month (billed annually)
• Enterprise plans with higher usage limits and advanced features available

3. ZoomInfo Sales

ZoomInfo Sales is a powerful sales intelligence platform that provides an extensive database of company and contact information, making it a strong alternative to Clay.com for data enrichment and prospecting. With advanced search filters, analytics, and integrations, ZoomInfo streamlines the process of identifying ideal prospects and gathering valuable insights to accelerate your sales cycle.

Key Features

ZoomInfo offers several features that make it a robust alternative to Clay.com:

• Comprehensive database with over 70M direct dial numbers and 174M verified email addresses
• Advanced search filters to find ideal customer profiles and decision-makers
• Buyer intent data to identify prospects researching solutions like yours
• Conversation intelligence to analyze customer interactions and forecast sales

Popular Use Cases

• Building targeted account lists based on ideal customer profiles
• Enriching lead data with accurate contact information and company insights
• Identifying high-intent prospects through buyer intent signals and website visitor tracking

Pros

• Extensive and frequently updated database for reliable prospecting data
• Robust integrations with popular CRMs and sales tools
• Conversation intelligence features to optimize sales interactions

Cons

• Higher pricing compared to some alternatives
• Occasional inaccuracies in contact data, especially for smaller companies
• Complex platform with a learning curve for new users

Reviews

On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise its large database, friendly customer support, and ability to find the right contacts for prospecting. However, some note occasional glitches and slower support response times.

Capterra reviewers give ZoomInfo an overall rating of 4.5, highlighting its time-saving benefits and helpful features for lead generation. A few users mention issues with missing or inaccurate data for smaller companies.

On Reddit, users generally consider ZoomInfo the best in class for contact data, particularly for larger companies. They note its impressive database and information, despite some inaccuracies in titles compared to LinkedIn.

Pricing

• Pricing starts at approximately $14,995 per year for the Professional plan
• Advanced and Elite plans are available at higher price points
• Pricing is based on an annual contract, with the option for quarterly payments
• Free trial not specified

4. Lusha

Lusha is a powerful sales intelligence platform that provides accurate B2B contact and company data to help businesses connect with decision-makers faster. As a Clay alternative, Lusha stands out for its ability to provide fresh, verified contact information and insights to enhance prospecting efforts.

Key Features

Lusha's key features closely align with Clay's core functionalities:

• Find direct contact details for decision-makers
• Enrich leads with accurate company and contact data
• Use intent data to prioritize prospects ready to buy
• Receive job change alerts to explore new opportunities

Popular Use Cases

• Building targeted prospect lists for outreach campaigns
• Enriching CRM records with fresh, accurate data
• Identifying companies actively seeking solutions like yours

Pros

• Provides accurate, verified contact information
• Offers intent data to help prioritize high-value leads
• Integrates seamlessly with popular CRMs and tools

Cons

• Some users report occasional outdated contact info
• Higher pricing compared to some alternatives
• Learning curve for maximizing all available features

Reviews

On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Users praise its data accuracy, time-saving benefits, and seamless integrations.

Capterra reviewers give Lusha an overall rating of 4.0, highlighting the ability to quickly find decision-makers and the tool's ease of use. Some noted occasional inaccurate data as a drawback.

"Lusha engine can access various data sources, including LinkedIn. It includes an extension, which allows users to search through their contacts and identify potential business clients. Lusha provides current contact information, so we no longer need to visit a separate website to obtain a phone number." - Charles Y., Capterra

Pricing

• Pro: $49/user/month
• Premium: $79/user/month
• Scale: Custom pricing
• Free plan available with limited features

5. UpLead

UpLead is a top-rated B2B data provider that offers real-time verified emails, mobile numbers, and intent data. With over 155 million up-to-date contacts and 50+ search filters, UpLead makes it easy to find and engage with your ideal prospects. Its real-time email verification ensures high data accuracy, while integrations with popular CRMs and tools streamline your workflow.

Key Features

These features make UpLead a strong alternative to Clay for B2B prospecting:

• Real-time email and phone number verification for high-quality data
• Technographic data to find prospects based on their tech stack
• Intent data to prioritize buyers actively searching for your solution
• Chrome extension and API for seamless prospecting and integration

Popular Use Cases

• Building targeted lead lists for outbound sales and marketing campaigns
• Enriching existing databases with fresh, accurate B2B contact and company data
• Identifying in-market buyers early in their purchase journey with intent data

Pros

• Consistently rated #1 for ease of use and ROI compared to other data providers
• 95%+ data accuracy guarantee, on par with or better than leading platforms
• Affordable pricing at about one-third the cost of other sales intelligence tools

Cons

• Some users report occasional outdated contact information that needs verification
• Could benefit from more direct integrations beyond the 12 CRMs currently supported

Reviews

On G2, UpLead has an average rating of 4.7 out of 5 stars from over 750 reviews. Users praise its data quality, ease of use, and excellent customer service.

Capterra reviewers give UpLead an overall rating of 4.7, highlighting its reliable data, affordable pricing, and time-saving benefits for prospecting.

Discussions on Reddit suggest UpLead provides good value for the price. Users appreciate features like real-time email verification and recommend it as a solid option for B2B lead generation on a budget.

Pricing

• Free 7-day trial with 5 credits
• Essentials plan: $99/month for 170 credits
• Plus plan: $199/month for 400 credits
• Enterprise plans with higher limits available

6. Cognism

Cognism is a top choice for B2B sales intelligence, offering high-quality data and compliance trusted by over 1,000 revenue teams worldwide. As a strong alternative to Clay.com, Cognism provides premium contact and company information, including verified business emails and phone-validated mobile numbers, making it easier to connect with key decision-makers.

Key Features

Cognism's features closely align with Clay.com's core strengths in data enrichment and prospecting:

• Advanced search filters to find ideal-fit accounts and decision-makers
• Enrichment of existing data with fresh, accurate, and compliant intelligence
• Access to phone-verified mobile numbers for direct outreach
• Buyer intent data to prioritize in-market prospects

Popular Use Cases

• Identifying key contacts within target accounts for personalized outreach
• Enriching CRM data to improve lead quality and routing
• Leveraging intent signals to engage prospects at the right time

Pros

• High-quality, phone-verified contact data for better connection rates
• Comprehensive global coverage, particularly strong in EMEA
• Robust compliance features to ensure adherence to GDPR and CCPA

Cons

• Some limitations on bulk actions without using credits
• Occasional formatting issues with downloaded data
• Pricing may be higher compared to some alternatives

Reviews

On G2, Cognism has an impressive 4.6 out of 5 stars average rating from 692 reviews. Users praise its accurate data, ease of use, and helpful customer support.

Capterra reviewers give Cognism high marks for data quality and the ability to find the right decision-makers. One user noted, "Best data quality in terms of accuracy."

Feedback on Reddit suggests Cognism is a solid choice for B2B prospecting, particularly in Europe, with a user-friendly interface and strong data coverage. However, some mention that other tools like Lusha may have even larger databases in certain regions.

Pricing

• Pricing varies based on company size and tier level
• Platinum tier ranges from $1,500 to $10,000 per year
• Diamond tier with phone-verified numbers and intent data ranges from $2,550 to $25,000 per year
• Custom enterprise pricing available for larger organizations

7. Leadfeeder

Leadfeeder is a powerful B2B lead generation tool that helps businesses identify and convert website visitors into high-value leads. As a Clay alternative, Leadfeeder excels in revealing the companies visiting your website, even if they don't fill out a form or contact you directly. This allows sales and marketing teams to proactively reach out to potential customers who have already shown interest in their products or services.

Key Features

Leadfeeder offers several key features that make it a strong Clay alternative:

• Identify website visitors and reveal their company names
• Qualify leads based on behavior and firmographic data
• Find decision-maker contact information within visiting companies
• Integrate with popular CRM and marketing automation tools

Popular Use Cases

• Uncovering hidden leads from website traffic
• Prioritizing outreach based on lead engagement and behavior
• Enriching CRM data with buyer intent signals for better targeting

Pros

• Automatically filters out low-quality traffic to focus on real companies
• Customizable lead scoring and segmentation
• Extensive integrations with sales and marketing tools

Cons

• Limited data retention on free plan
• Higher pricing tiers required for more advanced features
• Some users report occasional inaccuracies in visitor identification

Reviews

On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Many users praise its ability to identify high-potential leads and seamlessly integrate with their existing tools.

Capterra reviewers give Leadfeeder an overall rating of 4.0, highlighting its ease of use and time-saving benefits. However, some users note occasional issues with data accuracy.

Discussions on Reddit suggest that Leadfeeder is an effective tool for B2B lead generation when used strategically. Users appreciate features like behavioral targeting and CRM integration, though some mention a learning curve in maximizing its potential.

Pricing

• Free plan available with limited features
• Paid plans start at $99/month for up to 50 identified companies
• Pricing scales based on the number of companies identified monthly
• 14-day free trial for paid plans

8. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it a popular alternative to Clay.com for sales teams looking to automate their outreach efforts and streamline their sales processes.

Key Features

• Automate personalized email sequences to engage prospects effectively
• Manage sales activities directly within Gmail, including scheduling meetings and creating tasks
• Gain insights into outreach performance with detailed analytics and reporting
• Seamlessly integrate with popular CRM platforms for data synchronization

These features are particularly relevant for sales teams looking to automate their outreach and lead generation efforts, similar to the capabilities offered by Clay.com.

Popular Use Cases

• Automating personalized outreach campaigns to engage prospects at scale
• Managing sales activities and communications directly within Gmail for increased efficiency
• Tracking outreach performance and gaining insights to optimize sales strategies

Pros

• Comprehensive suite of sales automation tools for outreach, engagement, and management
• Seamless integration with Gmail and popular CRM platforms
• Detailed analytics and reporting for performance tracking and optimization

Cons

• Steep learning curve for new users due to the platform's extensive features and capabilities
• Higher pricing compared to some other sales automation tools on the market
• Occasional glitches or slowdowns reported by some users

Reviews

On G2, Outreach has an average rating of 4.3 out of 5 stars from over 3,400 reviews. Users praise its automation capabilities, ease of use, and ability to streamline prospecting efforts.

Capterra reviewers give Outreach an overall rating of 4.5 out of 5, highlighting its powerful features, customization options, and time-saving benefits. Some users note a learning curve and occasional technical issues.

Reddit discussions about Outreach generally focus on its effectiveness for sales automation and outreach. While some users express frustration with certain aspects of the platform, the overall sentiment remains positive, with many praising its ability to scale and personalize outreach efforts.

Pricing

• Pricing information is not publicly available on Outreach's website
• Reported to cost around $100 per user per month for the highest-end plans
• Potential users must contact Outreach's sales team for a custom quote based on their specific needs and requirements

9. Clearbit

Clearbit is a powerful data enrichment and lead generation platform that provides detailed information on companies and individuals. As a Clay alternative, Clearbit stands out for its ability to append over 100 data points to every lead record, enabling sales and marketing teams to gain valuable context for scoring, routing, and personalizing outreach.

Key Features

Clearbit's key features focus on enriching lead data and identifying high-intent prospects:

• Real-time enrichment of leads, contacts, and accounts
• Scoring and routing leads based on over 100 data points
• Revealing anonymous website visitors and their buying intent
• Shortening forms by auto-filling known fields

Popular Use Cases

• Enriching inbound leads with additional qualification data
• Identifying target accounts visiting the website anonymously
• Creating custom audiences for ad targeting on platforms like Facebook

Pros

• High accuracy rate for contact and company data
• Seamless integration with popular CRMs and marketing automation tools
• Ability to create targeted contact lists and personalize outreach at scale

Cons

• Pricing can be high for smaller businesses
• Some users report occasional inaccuracies in enriched data
• Limited control over which contacts get refreshed each month

Reviews

On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Many users praise its ease of use, high accuracy rate, and ability to streamline lead generation and qualification.

Capterra reviewers highlight Clearbit's simplicity, customization options, and seamless integrations. A few mention occasional data inaccuracies as a minor drawback.

Across Reddit, users discuss Clearbit as a top choice for lead enrichment and building targeted prospect lists. They often compare it favorably to alternatives like ZoomInfo and DiscoverOrg.

Pricing

• Clearbit offers five main products: Advertising, Reveal, Enrichment, Prospector, and Alerts
• Pricing is based on factors like database size, web traffic, and contact volume
• Enrichment estimated around $99/month; Prospector around $999/month (based on pre-acquisition pricing)
• Exact current pricing not publicly available; custom quotes provided

10. Lead411

Lead411 is a comprehensive B2B data platform that offers unlimited access to verified company and contact information. As a top alternative to Clay.com, Lead411 stands out for its ability to provide accurate and up-to-date data, empowering sales and marketing teams to identify and engage with their ideal prospects efficiently.

Key Features

Lead411 offers a range of features that make it a strong contender among data enrichment tools:

• Extensive database with over 450M contacts and 20M companies worldwide
• Advanced search filters and Growth Intent Data to identify companies in buying cycles
• Verified emails, mobile direct dials, and email/SMS campaign outreach
• Integrations with popular CRMs and automation tools

Popular Use Cases

• Enriching existing CRM data with accurate and up-to-date information
• Identifying decision-makers within target companies for personalized outreach
• Leveraging Growth Intent Data to prioritize prospects more likely to buy

Pros

• Truly unlimited access to B2B data without hidden export fees
• High-quality data with a focus on accuracy and verification
• Buyer Intent Data and sales intelligence triggers to optimize prospecting efforts

Cons

• Higher pricing compared to some competitors
• Learning curve for effectively utilizing all available features and data points
• Chrome extension may require occasional updates

Reviews

On G2, Lead411 has an impressive 4.5 out of 5-star rating based on 455 reviews. Users praise the platform's data accuracy, ease of use, and time-saving capabilities.

Capterra reviewers give Lead411 an overall rating of 4.0, highlighting the benefits of the Chrome extension and the ability to find the right contacts for their outreach efforts.

Reddit users discuss Lead411 as a strong alternative to Zoominfo and Seamless.ai, noting its cost-effectiveness and data quality. They also mention the value of the Bombora Intent Data integration for identifying warm leads.

Pricing

• Basic Plus Unlimited: $99/month per user (monthly) or $75/month per user (annual)
• Pro with Bombora Intent: Custom pricing based on specific needs
• All plans include unlimited email and direct phone number views, exports, and integrations
• 7-day free trial with 50 exports and access to verified emails and direct dials

Conclusions

When choosing the best Clay.com alternative for your needs, consider factors such as data accuracy, ease of use, integrations with your existing tools, and pricing. Among the 10 alternatives discussed, Bardeen, Apollo.io, and ZoomInfo Sales stand out as the most popular options.

Bardeen is a versatile browser extension that offers comprehensive automation capabilities, AI-powered features, and seamless integrations with over 100 apps. Its ability to run 24/7 in the cloud makes it an excellent choice for teams looking to streamline their workflows. Download and install Bardeen's Chrome extension to start automating your repetitive tasks and saving time.

Apollo.io is an all-in-one sales intelligence and engagement platform with an extensive database, AI-driven insights, and automated sequences for email and LinkedIn outreach. ZoomInfo Sales provides a comprehensive database, advanced search filters, and conversation intelligence features to help you identify and engage with your ideal prospects.

To find the Clay.com alternative that best suits your needs, we recommend trying out these top tools. Sign up for free and explore Bardeen's powerful automation features, or take advantage of their 14-day free trial of premium features to experience the full potential of the platform. With the right tool in hand, you'll be well-equipped to streamline your lead generation, data enrichment, and outreach efforts.