TL;DR
Find the best lead enrichment tools to enhance your sales.
By the way, we're Bardeen, we build a free AI Agent for doing repetitive tasks.
If you need lead enrichment, you might love Bardeen's AI Agent for sales. It automates data enrichment and saves you hours on manual tasks.
Looking for the best lead enrichment tools to supercharge your sales and marketing efforts? With so many options on the market, it can be challenging to know where to start. That's why we've done the research for you and compiled a curated list of the 14 top lead enrichment tools, complete with key features, pros, cons, pricing, and real user reviews.
In this comprehensive guide, you'll discover powerful tools like Clearbit, ZoomInfo, and Leadspace that can help you fill in missing lead data, identify high-value prospects, and personalize your outreach for maximum impact. Whether you're a small business owner or an enterprise sales leader, you'll find the perfect solution to fit your needs and budget. Automating your sales prospecting can save you time and effort.
We've sorted each tool by its standout features, strengths, weaknesses, and what actual customers have to say about their experiences. By the end of this article, you'll have all the information you need to make an informed decision and take your lead generation and conversion rates to the next level. Let's dive in!
1. Bardeen
Bardeen is a popular automation tool that enables users to automate repetitive tasks across various web apps without any coding. It offers a user-friendly interface and powerful features, making it an attractive choice for individuals and teams looking to streamline their workflows and boost productivity.
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Key Features
- Automate tasks across 50+ apps, including Notion, Slack, and HubSpot
- Scrape data from websites and import it directly into web apps
- Leverage AI to automate workflows and generate content
- Share automations with team members for collaborative productivity
Popular Use Cases
- Scraping lead data from LinkedIn and sending it to a CRM or spreadsheet
- Automating personalized outreach campaigns via email and LinkedIn
- Generating reports and summaries using AI-powered actions
Pros
- Intuitive interface and easy-to-use automation builder
- Extensive library of integrations and pre-built automations
- Generous free plan with unlimited non-premium actions
Cons
- Some advanced features and integrations are limited to paid plans
- Pricing can become expensive for heavy usage of premium actions
- Occasional bugs or inconsistencies when scraping data from complex websites
Pricing
- Free plan with unlimited non-premium actions and 2 weeks of Pro access
- Professional plan at $10/month with 500 credits for premium actions
- Business plan at $15/user/month with team features and admin controls
- Enterprise plan with custom pricing and support
Reviews
On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews. 96% of users gave it a 5-star rating, praising its ease of use and time-saving capabilities.
Capterra reviewers give Bardeen an overall rating of 4.5, with high marks for ease of use (4.8), customer service (5.0), and value for money (5.0). Users appreciate its ability to automate repetitive tasks and integrate with multiple apps.
Reddit sentiment is generally positive, with users highlighting Bardeen's effectiveness for lead generation, data scraping, and Notion automations. Some express concerns about the pricing model for heavy usage of premium features, but overall recommend the tool for its powerful capabilities.
2. Clearbit
Clearbit is a popular lead enrichment tool that helps sales and marketing teams become more data-driven. By instantly filling in data gaps and keeping contacts fresh, Clearbit enables businesses to convert their best opportunities faster.
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Key Features
Clearbit offers several standout capabilities:
- Enriches leads with 100+ data points in real-time
- Identifies anonymous website visitors and syncs to CRM
- Creates targeted contact lists with advanced filters
- Integrates with popular sales and marketing tools
Popular Use Cases
- Scoring and routing leads based on enriched data
- Shortening forms by auto-filling known fields
- Retargeting website visitors with personalized campaigns
Pros
- High data accuracy powered by machine learning
- Seamless integration with CRMs and marketing automation
- Saves time by automating data enrichment tasks
Cons
- Pricing can be high for smaller databases
- Limited control over which contacts get refreshed
- Lacks some ad platform integrations like LinkedIn
Pricing
- Based on database size, web traffic, and contacts created
- Enrichment estimated around $99/month
- Prospector estimated starting at $999/month
- Contact sales for current packages and custom pricing
Reviews
On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. 66% gave it 5 stars, praising the ease of use and time savings.
Capterra reviewers highlight Clearbit's ability to find accurate contact data at scale. They note the high hit rate saves significant time for sales teams.
Discussions on Reddit indicate Clearbit is an effective tool for lead enrichment when handling high volumes of inbound leads. Users compare it favorably to other options like ZoomInfo and DiscoverOrg.
3. Cognism
Cognism is a popular lead enrichment tool trusted by over 1,000 revenue teams worldwide. It provides high-quality contact and company data, including verified business emails and phone-validated mobile numbers, to help businesses connect with their ideal prospects.
Key Features
- Provides premium contact, company, and event information
- Includes firmographics, technographics, sales trigger events, and intent data
- Offers verified business emails and phone-verified mobile numbers
- Integrates with leading CRM and sales engagement partners
Popular Use Cases
- Building targeted account and lead lists for outreach campaigns
- Enriching existing CRM data with accurate contact information
- Identifying in-market accounts using intent data signals
Pros
- High-quality data with a focus on EMEA region
- Compliant with GDPR and CCPA regulations
- User-friendly interface and easy to build targeted lists
Cons
- Some limitations on data coverage for regions outside of EMEA
- Occasional errors or missing data for certain contacts
- Adding contacts to lists without credits can be time-consuming
Pricing
- Pricing information not publicly available
- Offers different plans based on data access and features
- Contact Cognism sales team for a custom quote
Reviews
On G2, Cognism has an average rating of 4.6 out of 5 stars from 692 reviews. Many users praise the quality of contact data, especially for the EMEA region, and the ability to find decision-makers quickly.
Capterra reviewers highlight Cognism's user-friendly interface and helpful customer support. Some note minor data inaccuracies for specific countries or contact names with special characters.
Reddit users generally have positive experiences with Cognism, particularly for EU-based businesses. They find the data quality comparable to competitors like ZoomInfo and Lusha. Some recommend Lusha for even larger databases in Europe.
4. Lead411
Lead411 is a popular lead enrichment tool that provides comprehensive and accurate contact and company data. With over 450 million contacts across 20 million companies worldwide, Lead411 helps businesses find and reach out to their ideal prospects more effectively.
Key Features
- Unlimited access to verified emails and direct phone numbers
- Advanced search filters and Growth Intent Data to identify companies in buying cycles
- Integrated email and SMS engagement automation for streamlined outreach
- Comprehensive sales intelligence triggers for targeted prospecting
Popular Use Cases
- Generating targeted lead lists for sales and marketing campaigns
- Enriching existing CRM data with fresh, accurate contact information
- Identifying companies that are actively seeking solutions based on intent data
Pros
- Truly unlimited access to contact data, with no hidden export fees
- High-quality, human-verified data for improved outreach success rates
- Seamless integration with popular CRM and marketing automation platforms
Cons
- Some instances of outdated or inaccurate contact information despite verification process
- Higher pricing compared to some competitors, especially for enterprise plans
- Occasional user interface challenges when searching for leads by type
Pricing
- Basic Plus Unlimited: $99/month per user (monthly) or $75/user/month (annual)
- Pro with Bombora Intent: Custom pricing, starting around $6,000/year
- Additional exports beyond plan limits: $0.50 each
- 7-day free trial with 50 exports
Reviews
On G2, Lead411 has an average rating of 4.5 out of 5 stars from 455 reviews. Users praise the browser extension, ease of use, and customer support, while some note occasional data inaccuracies.
Capterra reviewers highlight Lead411's affordability and constantly improving data quality. They appreciate features like revenue verification and SIC codes for understanding nonprofits.
Feedback on Reddit suggests Lead411 offers good value for the price compared to alternatives like ZoomInfo. Users find the Bombora intent data integration to be a game-changer for identifying in-market prospects.
5. Enricher
Enricher is a powerful data enrichment tool that helps businesses unlock the full potential of their data by providing accurate and up-to-date information on over 2.5 billion unique individuals. With its advanced technology and comprehensive data attributes, Enricher enables companies to make data-driven decisions with confidence and create personalized marketing strategies that drive results.
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Key Features
- Auto-enrich data in popular CRMs like Salesforce, HubSpot, and Klaviyo
- Access resume, contact, social, and demographic data for 2.5 billion profiles
- AI-powered tool provides deep insights to maximize data value
- Enables personalized marketing strategies to boost ROI
Popular Use Cases
- Enriching customer data to gain a 360-degree view of the audience
- Improving lead quality and routing leads to the right person quickly
- Personalizing marketing messages to increase engagement and conversions
Pros
- Modern, user-friendly interface
- Handles large amounts of data efficiently
- Integrates with popular tools like Salesforce, HubSpot, and Zapier
Cons
- Fewer integrations compared to some competitors
- Pricing may be costly for small companies
Pricing
- Basic plan starts at $279/month for 10,000 credits and 1 user
- Pro plan at $879/month includes 50,000 credits, 3 users, and additional features
- Enterprise plan with unlimited credits and users, custom pricing available upon request
Reviews
While Enricher is not yet listed on popular review sites like G2 and Capterra, the company claims high ratings on other platforms. On Trustpilot, Glassdoor, and Capterra, Enricher boasts an impressive 4.9 out of 5-star rating.
6. FullContact
FullContact is a popular lead enrichment tool that helps businesses identify and understand their website visitors in real-time. By revealing high-intent leads and providing professional contact information, FullContact enables companies to connect with qualified customers at the moment they are evaluating their product.
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Key Features
- Identify website visitors and reveal high-intent leads
- Access professional contact information for real visitors
- Enrich customer data with personal and professional insights
- Verify identity instantly to distinguish between real and synthetic data
Popular Use Cases
- Connecting with qualified leads who have visited the website
- Personalizing content and experiences based on visitor insights
- Improving retargeting and messaging across the customer journey
Pros
- Provides valuable lead identification and enrichment capabilities
- Offers real-time insights to personalize customer experiences
- Integrates with popular CRM and marketing automation platforms
Cons
- Pricing model can be complicated with sales pushing more extensive packages
- Some enriched data points like age and employment have false positives
- Matching rate could be improved beyond current ~50%
Pricing
- Essentials plan starts at $99/month for 250 leads
- Core plan at $499/month includes 10,000 leads and more features
- Custom Plus plan available with priority support and increased volumes
- All paid plans require 12-month subscription billed monthly
Reviews
On G2, FullContact has an average rating of 4.3 out of 5 stars from 100 reviews. Many users praise the data enrichment capabilities and ease of API integration. However, some note the matching rate could be higher and pricing gets expensive.
A Capterra reviewer found FullContact's customer service lacking, giving it 1 star and advising others not to "waste your time." But another reviewer on G2 appreciated the increased lead matching from using webhooks, despite wanting a higher rate limit for bulk processing.
7. Pipl
Pipl is a powerful identity management solution that helps fraud and investigation professionals in various industries locate individuals and collect personal and official information. By assembling online identity data from multiple sources, Pipl creates a comprehensive picture of a person's digital identity, making it a valuable tool for background checks and analyzing associations between people.
Key Features
- Uncover digital identities by starting with any piece of data
- Separate real identities from fake ones
- Fast track user signup, content, and purchase approval
- Collect data from various sources including the internet, directories, public records, and archives
Popular Use Cases
- Maintaining platform integrity and trust in online marketplaces and communities
- Automating approvals for trusted users while flagging suspicious ones
- Connecting the dots between online and offline identities for crime and fraud investigations
Pros
- Comprehensive search results across a wide range of social media platforms and data sources
- Powerful tool for background checks and identifying connections between people
- Helps automate fraud detection operations
Cons
- Search results are not always accurate, requiring manual confirmation
- Inability to export information into a spreadsheet for easier tracking
- High cost and hurdles to obtain a test account
Pricing
- Starts at $99 USD per month
- No free trial or direct pay option available without contacting customer support
Reviews
On Capterra, users praise Pipl's ability to provide information on hard-to-find individuals but note the high cost and difficulty in obtaining an account. It has an overall rating of 4.0 out of 5.
G2 reviewers appreciate Pipl's comprehensive search results and its usefulness for background checks and investigations. However, some mention inaccuracies in the data. Pipl has an average rating of 4.4 out of 5 stars on G2.
Reddit users in the OSINT community discuss Pipl's effectiveness for private investigators but question its value for small businesses due to its high price and search limitations. Opinions are mixed, with some finding it valuable while others consider it overpriced.
8. BeenVerified
BeenVerified is a popular lead enrichment tool that helps businesses verify and gather additional information about their leads. With BeenVerified, you can quickly access public records, contact information, and social media profiles to gain a more comprehensive understanding of your prospects.
Key Features
- Search for people, businesses, and properties
- Access public records, including criminal records and court judgments
- Obtain contact information, such as email addresses and phone numbers
- Uncover social media profiles and online presence
Popular Use Cases
- Verifying the identity and background of potential clients or partners
- Enriching lead data with additional contact information and social media profiles
- Conducting due diligence before entering into business relationships
Pros
- Comprehensive database of public records and contact information
- Easy-to-use interface for quick searches
- Helpful for identifying potential red flags or risks
Cons
- Some information may be outdated or inaccurate
- Pricing can be high for businesses with a large volume of leads
- Ethical concerns around accessing personal information
Pricing
- Membership plans start at $26.89/month
- Discounted rates for longer-term commitments
- Pay-per-use options also available
Reviews
While G2 reviews were unavailable, BeenVerified has generally positive reviews on other platforms. Users praise the tool's ease of use and the breadth of information it provides. However, some reviewers note that the data may not always be up-to-date or accurate.
9. Demandbase
Demandbase is a comprehensive ABM platform that helps align sales and marketing efforts to engage target accounts across multiple channels. Its account identification and intent data features make it a popular choice for B2B companies looking to personalize their outreach and improve conversion rates.
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Key Features
- Account identification to reveal anonymous website visitors
- Intent data to identify in-market accounts and prioritize outreach
- Advertising capabilities to reach buying teams with relevant offers
- Personalization to deliver customized web experiences
Popular Use Cases
- Segmenting total addressable market by region or other ICP criteria
- Orchestrating multi-channel ABM campaigns with targeted messaging
- Enabling sales to prioritize accounts and personalize outreach
Pros
- Comprehensive platform for both sales and marketing
- Seamless UI and Salesforce integration
- Responsive customer support and success team
Cons
- Relatively high cost per thousand impressions (CPM) for advertising
- Technical support could be more thorough and timely
- HubSpot integration is still limited
Pricing
- Professional plan with core ABM features (pricing not public)
- Enterprise plan with advanced orchestration and automation
- Elite plan with full feature set for large enterprises
- Advertising charged based on total ad spend
Reviews
On Capterra, Demandbase has an overall rating of 4.0, with users praising its customer service, reporting capabilities, and ability to personalize experiences. Some noted the learning curve and desire for more technical support.
G2 reviewers give Demandbase 4.3 out of 5 stars across 1,593 reviews. They highlight the platform's account prioritization, intent data, and multi-channel campaign tools. Users appreciate the depth of features for both sales and marketing.
Sentiment on Reddit is generally positive, with users finding Demandbase valuable for ABM programs when used at the right level of maturity and budget. Some question the reliability of intent data, but most agree it's one of the leading platforms for B2B.
10. Datanyze
Datanyze is a popular lead enrichment tool that helps sales and marketing professionals find and connect with B2B prospects. With its Google Chrome extension, Datanyze provides actionable contact information, including email addresses, direct dial, and mobile numbers, directly from LinkedIn profiles and company websites.
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Key Features
- Capture B2B contact data while browsing social media and websites
- Manage and export segmented contact lists with tags
- Search and connect with prospects at scale
- Provide access to your entire sales team with admin capabilities
Popular Use Cases
- Researching decision makers on company websites and LinkedIn
- Enriching existing contact data in CRM and marketing automation systems
- Building targeted prospect lists for outreach campaigns
Pros
- Provides phone numbers where other tools struggle
- Integrates with popular CRM and marketing automation platforms
- Offers a range of affordable packages for different business needs
Cons
- Customer support is lacking and unresponsive
- Contact data accuracy could be improved
- Issues with changing plans and adding credits in user accounts
Pricing
- Nyze Lite: Free 90-day trial with 10 credits/month
- Nyze Pro 1: $29/month ($21/month billed yearly) for 80 credits/month
- Nyze Pro 2: $55/month ($39/month billed yearly) for 160 credits/month
- Pay-as-you-go pricing from $0.244 to $0.363 per credit
Reviews
On G2, Datanyze has an average rating of 4.2 out of 5 stars from 444 reviews. Users praise the tool's ability to find direct phone numbers and its sales excellence. However, some reviewers express frustration with poor customer support.
Capterra reviews are mixed, with some users finding Datanyze easy to use and valuable for gleaning information. Others complain about being charged unexpectedly and having difficulty contacting support.
On Reddit, users discuss the challenge of removing personal information from Datanyze, as the company allegedly does not comply with opt-out requests. The consensus is that it may be nearly impossible to have data fully removed.
11. BuiltWith
BuiltWith is a popular lead enrichment tool that provides detailed technology and ecommerce data for over 673 million websites. By identifying the web technologies used by potential leads, BuiltWith enables sales and marketing teams to personalize their outreach and improve conversion rates.
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Key Features
- Detailed technology usage data for over 104,000 web technologies
- Advanced filtering by location, traffic, vertical, and more
- Historical technology adoption trends dating back 14+ years
- Integrations with popular CRM systems like Salesforce and HubSpot
Popular Use Cases
- Generating targeted lead lists based on technology usage
- Analyzing competitors' technology stacks and customer movements
- Personalizing sales outreach with relevant technology insights
Pros
- Extensive database covering a wide range of web technologies
- Powerful filtering and segmentation options for building targeted lists
- Unique historical data for understanding technology adoption trends
Cons
- Higher pricing compared to some alternatives
- Occasional inaccuracies in technology detection
- User interface can be overwhelming for new users
Pricing
- Basic plan: $295/month for limited technology and keyword reports
- Pro plan: $495/month for unlimited reports and additional features
- Team plan: $995/month for unlimited users and enterprise-level access
- Annual pricing available with 20% discount
Reviews
On G2, BuiltWith has an average rating of 4.3 out of 5 stars from 57 reviews. Users praise its accuracy, powerful filtering options, and ability to provide valuable insights for personalized outreach.
Capterra reviewers appreciate BuiltWith's ease of use and integration with other tools, though some note the pricing could be more competitive. One user switched from Leadpages, citing BuiltWith's superior customization and integration capabilities.
Reddit users discuss BuiltWith's solid market position, attributing it to the significant data crawling and processing required to offer such a comprehensive solution. While they mention a few alternatives like Datanyze and SimilarTech, the consensus is that BuiltWith remains a top choice for its unique features and extensive database.
12. Leadfeeder (Deal Front)
Leadfeeder, now part of Deal Front, is a popular B2B lead generation tool that identifies companies visiting your website by leveraging Google Analytics data. It provides valuable insights into visitor behavior, helping sales and marketing teams focus their efforts on the most promising leads.
Key Features
- Identifies companies visiting your website, even if employees are working remotely
- Filters out bots, ISPs, and low-quality traffic to provide a refined lead list
- Integrates with popular CRM and marketing automation platforms
- Offers advanced search and data segmentation capabilities
Popular Use Cases
- Identifying high-intent leads based on website activity
- Personalizing sales pitches using insights on prospect interests
- Gaining a competitive edge by contacting leads quickly
Pros
- Provides valuable data on website visitors to inform sales outreach
- Integrates seamlessly with various tools for efficient workflows
- Offers customizable dashboards and analytics for data-driven decisions
Cons
- Some users report issues with lead data accuracy and relevance
- Lack of automated integration with certain email marketing platforms like Brevo
- Keyword suggestions for effective prospecting are limited
Pricing
- Free plan available with data from last 7 days and up to 100 identified companies
- Paid plans start at €99/month (approx. $108 USD) billed annually
- Pricing scales based on number of identified companies
- 14-day free trial for paid plans
Reviews
On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Many users praise its lead tracking, analytics, and team collaboration features, while some note issues with data accuracy and lack of certain integrations.
Capterra reviews are mixed, with some users highly satisfied with Leadfeeder's insights and efficiency gains, and others expressing concerns about data quality and pricing. The overall rating is 4.0, but recent reviews are more critical.
Discussions on Reddit suggest that while Leadfeeder can be valuable for identifying intent-driven leads, users should be thoughtful in their outreach approach to avoid appearing "creepy". Aligning with marketing and delivering relevant content is recommended over citing the tool itself.
13. Reverse Contact
Reverse Contact is a powerful lead enrichment tool that helps businesses gather comprehensive contact and company data from just an email address. With its real-time data gathering capabilities and seamless integration with popular CRM and automation tools, Reverse Contact has become a go-to solution for sales and marketing teams looking to optimize their lead generation and outreach efforts.
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Key Features
- Reverse email lookup for both personal and business emails
- Bulk file enrichment for large contact lists
- No-code integration with popular automation tools like Zapier and Make
- API access for custom integrations and workflows
Popular Use Cases
- Enriching CRM data with missing contact and company information
- Linking email addresses to LinkedIn profiles for targeted outreach
- Validating and deduplicating lead data for improved accuracy
Pros
- Fast and accurate data enrichment, with results in just seconds
- 100% GDPR and CCPA compliant, ensuring data privacy
- Flexible pricing plans with credits that automatically roll over
Cons
- May occasionally miss matches for personal email addresses
- Pricing can be on the higher end for smaller businesses
- Login process can be cumbersome even after verification
Pricing
- Basic plan: $99/month for 2,000 credits ($0.05 per credit)
- Growth plan: $299/month for 10,000 credits ($0.03 per credit)
- Business plan: $999/month for 100,000 credits ($0.01 per credit)
- All plans include rollover credits and full access to features
Reviews
On G2, Reverse Contact has an impressive average rating of 4.6 out of 5 stars from 100 reviews. Users praise the tool's speed, accuracy, and ease of use, with many noting significant time savings and improved outreach results.
While not listed on Capterra, reviewers on G2 consistently highlight Reverse Contact's ability to enrich lead data, validate contact information, and provide valuable insights for prioritizing outreach efforts. Some users mention minor issues with personal email matching and pricing, but overall feedback is overwhelmingly positive.
14. SalesIntel
SalesIntel is a go-to-market intelligence platform that provides B2B contact and company data to help sales and marketing teams improve pipeline efficiency. With a database of over 100 million human-verified contacts and 22 million company profiles, SalesIntel enables users to identify ideal customers, surface in-market accounts, and access accurate decision-maker contact information.
Key Features
- Access to a database of 100M+ human-verified contacts with emails and mobile numbers
- Technographic data on 22 million accounts with 300 million unique data points
- Intent data and company news to identify in-market accounts
- On-demand research team to fill data gaps
Popular Use Cases
- Building targeted account lists based on firmographic and technographic data
- Enriching existing databases with accurate contact information
- Identifying in-market accounts using intent data and company news
Pros
- High data accuracy with 95% of records human-verified
- Flexible integrations with popular CRMs and marketing platforms
- Responsive customer support and personalized onboarding
Cons
- Website search and data export can be slow due to large database size
- No ability to request additional data on already verified contacts
- Lower-tier plans have limited export and enrichment credits
Pricing
- Individual plan: $69/month for 1 user with 100 export and 5 research credits
- Teams plan: $199/user/month for up to 5 users with 500 export and 4,000 enrichment credits each
- Professional plan: Custom pricing for larger teams with unlimited credits and additional features
Reviews
On G2, SalesIntel has an average rating of 4.3 out of 5 stars from 335 reviews. Users praise the high data accuracy, responsive research team, and helpful Chrome extension. Some noted that site navigation and data exports could be slow.
Capterra reviewers appreciate SalesIntel's customer support, easy CRM integrations, and ability to find accurate contact information. A few mentioned limitations around requesting data on already verified contacts.
Comments on Reddit suggest SalesIntel is viewed as a more affordable alternative to ZoomInfo, though opinions vary on data quality between the two platforms. Overall, SalesIntel appears to be a solid choice for teams needing human-verified B2B contact and company data.
Conclusions
In this article, we reviewed 14 of the best lead enrichment tools available in the market. When choosing the right tool for your business, consider factors such as data accuracy, integrations with your existing tools, pricing, and the specific features that align with your use cases.
Among the tools mentioned, Bardeen, Clearbit, and Cognism stand out as the most popular choices. Bardeen offers a user-friendly automation platform with a generous free plan, making it an excellent starting point for businesses looking to streamline their lead enrichment processes. Sign up for Bardeen's free plan to experience its powerful features and time-saving capabilities.
Clearbit and Cognism are also highly-rated tools, providing accurate data enrichment and seamless integrations with popular CRMs and marketing platforms. Consider trying these tools to enhance your lead data and improve your sales and marketing efforts.
Ultimately, the best lead enrichment tool for your business will depend on your specific needs and budget. Take advantage of free trials and demos to evaluate each tool's performance and user experience before committing to a paid plan. By investing in the right lead enrichment solution, you can unlock valuable insights, personalize your outreach, and drive better results for your business.