19 Best B2B Sales Tools for 2024: Features and Reviews

Searching for the best B2B sales tools to supercharge your sales process and close more deals? Look no further. We've compiled a curated list of the top 19 sales tools on the market, complete with key features, pros, cons, and real user reviews.

Whether you're looking to automate prospecting, streamline lead management, or gain deeper insights into your sales pipeline, you'll find the perfect tool for your needs. Our comprehensive guide covers a range of solutions from CRMs and sales intelligence software to LinkedIn automation and AI-powered assistants. Each tool has been thoroughly researched and evaluated based on its effectiveness, ease of use, and value for B2B sales teams.

We've also included pricing information and direct quotes from verified user reviews on trusted platforms like G2 and Capterra. By the end of this article, you'll have a clear understanding of the best sales tools available and how they can help you optimize your sales efforts. Let's dive in and explore these game-changing solutions for B2B sales success.

1. Bardeen

Bardeen is a powerful browser extension that automates repetitive tasks, speeds up workflows, and makes time-consuming activities more efficient. With native integrations for almost all popular apps, Bardeen offers endless possibilities for automating workflows.

Key Features

• Automate tasks using pre-built playbooks or custom workflows
• Build workflows using natural language with the AI-powered Magic Box
• Scrape data from LinkedIn, websites, and social platforms
• Integrate with 100+ apps for enhanced automation capabilities

Popular Use Cases

• Sales teams automate lead generation, qualification, and email outreach
• Recruiters streamline candidate data management and communication
• Founders save time on repetitive tasks to focus on growing their business

Pros

• Highly intuitive no-code automation platform
• Extensive library of pre-built playbooks for various use cases
• AI-powered features for effortless workflow creation

Cons

• Some advanced features are limited to higher-tier plans
• Occasional minor bugs that are usually fixed quickly

Pricing

• Free plan with unlimited non-premium usage
• Professional plan starts at $10/month with 500 credits
• Business plan starts at $15/user/month with additional features
• Enterprise plan with custom pricing for larger teams

Reviews

On G2, Bardeen has an impressive average rating of 4.9 out of 5 stars from 32 reviews, with 96% of users awarding it 5 stars. Reviewers praise its time-saving automation capabilities and user-friendly interface.

Capterra users give Bardeen an overall rating of 4.5, highlighting its ease of use, excellent customer service, and value for money. They appreciate how it simplifies complex workflows.

Across Reddit, users discuss Bardeen's powerful features, particularly its web scraping and Notion integration. They find it an effective tool for automating tasks, though some note the learning curve for advanced use cases.

Bardeen's Chrome extension is a must-have for anyone looking to automate their workflows and boost productivity. Download and install the extension to start a 14-day free trial of premium features and experience the power of AI-driven automation for yourself.

2. HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one inbound marketing software that helps businesses attract, engage, and delight customers. It offers a comprehensive suite of tools for lead generation, marketing automation, analytics, and more. HubSpot's user-friendly interface and seamless integration capabilities make it a top choice for businesses looking to streamline their marketing efforts and drive growth.

Key Features

• AI-powered lead generation and marketing automation
• Robust analytics and custom reporting
• Dynamic personalization and omni-channel campaigns

Popular Use Cases

• Generating and nurturing high-quality leads
• Creating targeted email campaigns and social media posts
• Analyzing marketing performance and ROI

Pros

• Intuitive interface and short learning curve
• Extensive integration options with popular business tools
• Powerful automation and personalization features

Cons

• Higher pricing compared to some alternatives
• Reporting can be complex for new users
• Some advanced features require the Professional plan or above

Pricing

• Starts at £702/month for the Professional plan (about $850 USD)
• Includes 2,000 marketing contacts, with additional contacts available
• Free tools available with limited features

Reviews

G2 users rate HubSpot Marketing Hub 4.4 out of 5 stars, praising its user-friendly interface, powerful automation, and seamless integration. Some noted a learning curve for advanced features.

On Capterra, reviewers give HubSpot an overall rating of 4.5, highlighting its robust feature set and ability to align sales and marketing. A few mentioned setup time as a potential drawback.

Reddit sentiment is generally positive, with users appreciating HubSpot's comprehensive toolkit and scalability. However, some caution that maximizing its value requires commitment to learning and using all relevant features.

3. Gong.io

Gong.io is a leading revenue intelligence platform that captures and analyzes customer interactions across calls, web conferencing, emails, and more. By providing deep insights into sales conversations and deal health, Gong empowers sales teams to identify winning strategies and drive revenue growth.

Key Features

Gong.io offers several standout features that make it a top choice for B2B sales teams:

• Conversation intelligence to analyze sales calls and provide actionable insights
• Deal intelligence to track deal progress and identify risks or opportunities
• Revenue intelligence to forecast sales outcomes and optimize performance
• Integrations with popular CRMs like Salesforce for seamless workflow

Popular Use Cases

• Coaching sales reps on best practices based on top performer conversations
• Identifying key buying signals or objections to tailor messaging
• Forecasting deal likelihood and revenue based on conversation data

Pros

• Provides visibility into every customer interaction for a 360-degree view
• AI-powered insights save time analyzing calls and deals manually
• Enables data-driven coaching and strategic decision making

Cons

• Pricing is only available upon request, which can be a drawback for some buyers
• Complexity and learning curve for getting the most value out of the platform

Reviews

On G2, Gong has an impressive 4.7 out of 5 star rating from over 5,750 reviews. Users praise its ability to provide visibility into sales conversations and deals to improve rep performance.

A Capterra reviewer highlights Gong's AI call summaries and Salesforce integration as standout features, giving it an overall 5 out of 5 rating. However, they note occasional glitches with the Outlook plugin.

Sentiment on Reddit is mostly positive, with users finding Gong valuable for streamlining forecasting and capturing key call insights. Some feel it is pricey for smaller teams and express concerns over its long-term viability against potential competitors.

Pricing

• Pricing is only available upon request
• Factors like number of users, features, and contract length impact cost

4. Lusha

Lusha is a powerful B2B contact and company database that helps sales teams reach the right decision makers faster. With accurate data, advanced search filters, and seamless integrations, Lusha enables users to build targeted prospect lists and engage with them effectively.

Key Features

• Find direct contact details like emails and phone numbers
• Use advanced filters to build targeted prospect lists
• Enrich your CRM data with accurate contact and company information
• Get insights on a company's intent to buy based on behavioral signals

Popular Use Cases

• Generating qualified leads for outbound sales campaigns
• Enriching Salesforce records with fresh contact data at scale
• Identifying decision makers based on job title, seniority, and department

Pros

• High data accuracy powered by crowdsourcing and AI
• Intuitive platform with powerful search and list building capabilities
• Extensive integrations with CRMs, sales tools, and via API

Cons

• Higher price point compared to some alternatives
• Bulk data enrichment limited to 300 rows in lower tier plans
• Occasional incomplete data for less common prospects

Reviews

On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Users praise the tool's ability to find accurate contact information quickly, saving significant time on prospecting.

Capterra reviewers give Lusha an overall rating of 4.5 out of 5, highlighting the seamless integration with HubSpot and LinkedIn. Some noted that data accuracy can vary for certain contacts.

While most reviews are positive, a few users on Reddit and G2 have expressed concerns about data privacy and the tool's compliance with GDPR. However, Lusha maintains they are fully GDPR and CCPA compliant with regular third-party audits.

Pricing

• Pro: $49/month or $36/month billed annually
• Premium: $79/month or $59/month billed annually
• Custom enterprise pricing available
• All plans include a free 14-day trial

5. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales teams prospect, engage, and drive more revenue. With a database of over 275M contacts and 73M companies, Apollo.io provides accurate and comprehensive data for B2B sales prospecting.

Key Features

• Extensive B2B database with 275M contacts and 73M companies
• Sales engagement tools for automated outreach and follow-up
• AI-powered scoring and recommendations to prioritize leads
• Integrations with popular CRMs and sales tools

Popular Use Cases

• Prospecting and lead generation for B2B sales teams
• Enriching and cleansing existing CRM data
• Automating personalized outreach and follow-up sequences

Pros

• Comprehensive and accurate B2B contact and company data
• All-in-one platform for data, engagement, and analytics
• AI-powered insights and recommendations to improve performance

Cons

• Some users report occasional inaccuracies in email verification
• Higher pricing compared to some competitors
• Learning curve for setting up complex automation sequences

Reviews

On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise the platform's comprehensive data, ease of use, and effectiveness for outbound prospecting.

Capterra reviewers give Apollo.io an overall rating of 4.6, highlighting the time-saving benefits of the all-in-one platform and the quality of the contact data. Some noted minor issues with email verification accuracy.

On Reddit, users generally have positive sentiments about Apollo.io, noting its affordability compared to alternatives like ZoomInfo. They appreciate features like the Chrome extension for LinkedIn prospecting. Some mention that while not perfect, the data quality is solid for the price point.

Pricing

• Starts at $49/user/month billed annually for the Basic plan
• Professional plan is $99/user/month billed annually
• Organization plan starts at $99/user/month for a minimum of 5 users, billed annually
• All paid plans include a 14-day free trial

6. Cognism

Cognism is a top choice for B2B sales teams looking for premium sales intelligence. With a focus on data quality and compliance, Cognism provides accurate contact and company information, including phone-verified mobile numbers, to help sales reps connect with key decision-makers and have more live conversations.

Key Features

• Advanced search filters to identify ideal-fit accounts and contacts
• Enrichment of existing data with fresh, accurate information
• Phone-verified mobile numbers for direct outreach
• Buyer intent data to prioritize in-market prospects

Popular Use Cases

• Building targeted contact lists for outbound sales campaigns
• Enriching and updating CRM data for improved sales efficiency
• Identifying and prioritizing accounts actively searching for solutions

Pros

• High-quality, phone-verified contact data for more conversations
• Compliance with global privacy regulations like GDPR
• Easy integration with popular CRM and sales engagement tools

Cons

• Coverage in some regions like Asia could be improved
• Special characters in prospect names may not download correctly
• Adding contacts to lists without credits can be time-consuming

Pricing

• Pricing ranges from $15,100 to $103,000 per year for 200-1000+ employee companies
• Platinum tier starts at $1,500/month, Diamond tier at $2,550/month
• Pricing varies based on features like phone-verified numbers and intent data

Reviews

On G2, Cognism has an average rating of 4.6 out of 5 stars from 692 reviews. Users praise the quality of contact data, ease of use, and helpful customer support.

Capterra reviewers give Cognism an overall rating of 4.0, highlighting the accuracy of data for EMEA and the benefits of the Chrome extension. Some noted minor UX issues.

Reddit users find Cognism provides strong coverage and data quality for the EU market compared to alternatives. They recommend it for B2B prospecting, particularly in EMEA, when high-quality contact data is a priority.

7. LeadSquared

LeadSquared is a cutting-edge CRM that helps enterprises drive sales efficiency at scale with zero lead leakage. As an all-inclusive, no-code solution for sales teams, LeadSquared provides powerful features like intelligent lead management and distribution, sales tracking, marketing and workflow automation, and complete dashboards and reports.

Key Features

LeadSquared offers:

• Automated sales workflows to move leads through the pipeline
• Task notifications and workday planning to boost sales productivity
• Sales forecasting and team performance tracking
• Customizability and mobile CRM for inside and field sales teams

Popular Use Cases

• Improving lead and customer relationships
• Boosting sales bottom line
• Enabling smooth customer and partner onboarding journeys

Pros

• Comprehensive lead management features
• Useful automation for sales processes
• Insightful reporting and analytics

Cons

• Steep learning curve for some features
• UI can feel monotonous with limited customization
• Occasional lag when overusing automation

Pricing

• Basic plan starts at $400/month for 10,000 contacts (billed annually)
• Standard plan is $1200/month for 50,000 contacts
• Enterprise plan is $2500/month for 200,000 contacts

Reviews

On G2, LeadSquared has an average rating of 4.4 out of 5 stars from 225 reviews, with 70% of users giving it 5 stars.

Capterra reviews praise LeadSquared's depth of features for lead management and the insightful reports it provides. A few noted the UI could be improved and there is a learning curve. Overall, reviewers find it a very useful tool for sales teams to achieve their targets.

Feedback on Reddit is mixed. Positive comments appreciate LeadSquared's efficient lead organization and automation. Critics find it expensive and slow. The consensus is it provides a solid CRM option, but there may be alternatives that provide more value for the price.

8. Copy.ai

Copy.ai is an AI-powered copywriting platform that helps sales teams generate high-quality, engaging content in seconds. With its ability to create personalized emails, catchy subject lines, and compelling sales copy, Copy.ai is a valuable addition to any B2B sales toolkit.

Key Features

• Generate personalized sales emails based on prospect data
• Create attention-grabbing subject lines to increase open rates
• Produce feature-advantage-benefit (FAB) statements for products
• Customize content to match brand voice and tone

Popular Use Cases

• Crafting tailored cold outreach emails to prospects
• Writing engaging follow-up messages to nurture leads
• Developing persuasive product descriptions and sales pages

Pros

• Saves significant time on content creation tasks
• Helps overcome writer's block and generate fresh ideas
• Integrates seamlessly with existing sales workflows

Cons

• Generated content may require fact-checking and editing
• Higher-tier plans with advanced features can be pricey

Pricing

• Free plan available with 2,000 words/month
• Starter plan at $49/month for unlimited words
• Advanced plan at $249/month with more features and seats

Reviews

On Capterra, Copy.ai has an overall rating of 4.0 out of 5. Users praise its ease of use, time-saving benefits, and helpful content generation. Some note occasional awkward phrasing in AI outputs.

G2 reviews give Copy.ai 4.7 out of 5 stars. Customers appreciate the high-quality content, customization options, and ability to overcome creative hurdles. A few mention the learning curve and need for human oversight.

Positive sentiment on Reddit highlights Copy.ai as a go-to tool for digital marketers. Users find it valuable for ideation and creating first drafts faster. The main critique is the importance of fact-checking AI-generated copy.

9. Salesloop

Salesloop is a cloud-based LinkedIn automation tool designed to help sales teams and individuals automate their outreach and lead generation efforts. It's an excellent choice for B2B sales teams looking for a safe and effective way to scale their LinkedIn prospecting.

Key Features

• Automated LinkedIn connection requests and personalized message sequences
• Ability to build targeted lead lists and import search URLs
• Personalization options for individual prospects and customer segments

Popular Use Cases

• Identifying and reaching ideal customers efficiently
• Scaling outreach for sales teams at SMBs and mid-market to enterprise companies
• Automating campaigns and optimizing based on detailed analytics

Pros

• Cloud-based tool that works 24/7 in the background
• Built-in safety features to reduce risk of LinkedIn account restrictions
• Ability to orchestrate omnichannel campaigns with planned email and Twitter integration

Cons

• Pricing plans may have a complex structure with add-ons charged separately
• As a relatively new tool, it has a smaller user base and track record compared to alternatives

Reviews

On G2, users praise Salesloop's ability to find and engage interested prospects. A verified user in insurance called it a "solid platform" for sourcing leads, noting "the benefits outweigh costs."

Another reviewer on G2 shared that Salesloop helped boost sales, but mentioned the pricing stays the same with "no surprises."

Feedback on Reddit suggests Salesloop is seen as one of the safer LinkedIn automation options since it's cloud-based. Users also highlight the 14-day free trial to evaluate the tool.

Pricing

• Solo plan: $49 per user/month
• Team plan: $199 for up to 6 users/month (about $39 per user for a minimum of 3 users)
• Managed Service: $2000/month for fully managed outreach campaigns
• 14-day free trial available

10. ZoomInfo Sales

ZoomInfo Sales is a powerful sales intelligence tool that provides an extensive database of company and contact information. It offers advanced search filters and analytics to help you identify ideal prospects and gather valuable insights. With ZoomInfo Sales, you can streamline your prospecting efforts, nurture relationships, and accelerate your sales cycle.

Key Features

ZoomInfo Sales offers several standout features:

• Access to over 104M company profiles and 600M contact profiles
• Advanced search filters to find decision-makers at target accounts
• Buyer intent data to identify prospects actively researching solutions
• Integration with CRM and sales automation tools

Popular Use Cases

• Building targeted prospect lists for outbound sales campaigns
• Enriching lead and contact data in CRM systems
• Identifying decision-makers and key stakeholders at target accounts

Pros

• Extensive and accurate B2B contact database
• Powerful search capabilities and list building
• Buyer intent data for timing outreach to active prospects

Cons

• Pricing can be high for smaller teams and startups
• Occasional data inaccuracies, especially for smaller companies
• Titles in the database sometimes differ from other sources like LinkedIn

Pricing

• Pricing starts around $15,000/year for 3 seats
• No single-user plans available
• Pricing tiers from $14,995 to $39,995 annually with varying features
• Free trial not advertised on website

Reviews

On G2, ZoomInfo Sales has 4.4 out of 5 stars from over 8,400 reviews. Many users praise the depth of the contact database and powerful search capabilities.

Capterra reviews note that ZoomInfo Sales is extremely helpful for generating leads and finding contact information, giving it an overall rating of 4.0. However, some mention occasional data inaccuracies.

Feedback on Reddit indicates that ZoomInfo Sales is seen as the leading sales intelligence tool, despite some imperfect data. Users advise that it provides the most value for companies with over 100 employees. Pricing is a consideration, but the ROI can be justified for the time savings.

11. Salesforce

Salesforce is a comprehensive customer relationship management (CRM) platform that incorporates AI-powered features to enhance sales processes and drive revenue growth. As a leading B2B sales tool, Salesforce offers a wide range of capabilities that make it an essential solution for businesses looking to optimize their sales efforts.

Key Features

• Predictive lead scoring to prioritize high-potential prospects
• Opportunity insights and next best action recommendations
• Personalized engagement through AI-powered email and chat
• Forecasting and pipeline management for accurate sales projections

Popular Use Cases

• Identifying and nurturing high-value leads
• Automating repetitive sales tasks and communications
• Gaining actionable insights to optimize sales strategies

Pros

• Robust set of AI-powered features for end-to-end sales optimization
• Seamless integration with other Salesforce products and third-party apps
• Extensive customization options to tailor the platform to specific business needs

Cons

• Steeper learning curve compared to some other sales tools
• Higher price point, especially for smaller businesses
• Complexity may require dedicated resources for implementation and maintenance

Reviews

On G2, Salesforce has an impressive overall rating of 4.5 out of 5 stars based on 1,980 reviews. Users praise its comprehensive feature set, customization options, and robust integration capabilities.

Capterra reviewers give Salesforce an overall rating of 4.4, highlighting its versatility, scalability, and ability to streamline sales processes. Some note the initial complexity and higher costs as potential drawbacks.

Across Reddit, users discuss Salesforce's value in managing sales activities, generating insights, and integrating with other tools. While some mention the learning curve and costs, the consensus is that Salesforce is a powerful solution for businesses willing to invest in a comprehensive sales platform.

Pricing

• Essentials: $25 per user/month (billed annually)
• Professional: $75 per user/month (billed annually)
• Enterprise: $150 per user/month (billed annually)
• Unlimited: $300 per user/month (billed annually)

12. Leadfeeder

Leadfeeder is a powerful lead generation software that identifies the companies visiting your website, even if they don't fill out any forms. By turning anonymous website traffic into actionable leads, Leadfeeder helps B2B sales teams focus their efforts on prospects who have already shown interest.

Key Features

• Identify companies visiting your site and reveal their browsing behavior
• Integrate with your CRM to sync leads and enrich data
• Filter and qualify leads based on visit behavior and company data
• Access a database of contacts to reach decision makers

Popular Use Cases

• Generating high-quality B2B leads from existing website traffic
• Enabling sales to prioritize and reach out to engaged prospects
• Aligning marketing and sales with shared lead data and insights

Pros

• Uncovers valuable leads that traditional forms and tracking miss
• Filters out low-quality traffic to focus on real potential customers
• Integrates with popular CRMs and marketing tools

Cons

• Pricing is based on number of leads, which can get expensive
• Doesn't capture leads from companies using strong privacy measures
• Some users report occasional lead misidentification

Reviews

On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Many praise its ability to reveal quality leads and integrate with key tools.

Capterra users give Leadfeeder an overall rating of 4.0, highlighting the value of turning anonymous traffic into leads. A few note concerns about pricing and data accuracy.

Discussions on Reddit suggest Leadfeeder is an effective prospecting tool when used carefully. Users advise a targeted approach focused on engaged, high-value leads. Some warn against seeming "creepy" by over-using tracking data in outreach.

Pricing

• Free plan for up to 100 identified companies (with limited features)
• Paid plans start at $99/month for up to 50 companies identified
• Price increases based on number of companies identified, up to $1199/month
• All paid plans include a 14-day free trial

13. Lead411

Lead411 is a comprehensive B2B data platform that offers unlimited access to verified company and contact information. It stands out among b2b sales tools for its extensive database of over 450 million contacts within 20 million companies worldwide, coupled with powerful search filters and intent data to help users identify the most promising leads.

Key Features

• Unlimited access to verified emails and direct phone numbers
• Advanced search filters to pinpoint ideal prospects
• Buyer intent data to prioritize companies in active buying cycles
• Chrome extension for seamless prospecting on LinkedIn and company websites

Popular Use Cases

• Generating targeted lead lists for outbound sales campaigns
• Enriching and updating CRM data with fresh, accurate contact information
• Identifying companies using specific technologies for account-based marketing

Pros

• Extensive database with unlimited access to contact data
• High-quality data with 96% email deliverability rate
• Intent data and sales triggers to prioritize outreach

Cons

• Higher pricing compared to some competitors
• Chrome extension requires periodic updates
• Occasional issues with contacts marked as "verified" bouncing emails

Reviews

On G2, users praise Lead411's browser extension and its ease of gathering prospect information, giving it an average rating of 4.5 out of 5 stars. They appreciate the tool's ability to find accurate contact data and identify companies in active buying cycles.

Capterra reviewers echo similar sentiments, noting Lead411's data quality and time-saving benefits. The platform has an overall rating of 4.0, with many users citing its value for lead generation campaigns and nonprofit research.

Discussions on Reddit highlight Lead411's comprehensive data compared to competitors like ZoomInfo and Seamless.ai. Users find the combination of contact data and intent insights particularly valuable for targeted outreach. Pricing is mentioned as a potential drawback, but most agree the quality justifies the cost.

Pricing

• Basic Plus Unlimited: $99/month per user or $75/month billed annually
• Pro with Bombora Intent: Custom pricing, starting around $6,000/year
• 7-day free trial with 50 lead exports
• Additional exports priced at $0.50 each on Basic plan, $0.44 on Pro

14. DocuSign

DocuSign revolutionized how agreements and contracts are signed, making the process digital, secure, and efficient. It offers a cloud-based electronic signature solution that simplifies the signing and management of documents, eliminating the need for physical paperwork and manual processes.

Key Features

• Electronic Signatures: Easily send, sign, and manage documents with legally binding electronic signatures.
• Workflow Automation: Streamline document workflows with automated routing, reminders, and notifications, including plenty of CRM integrations.
• Security and Compliance: Ensure document security with encryption, authentication, and audit trails to meet regulatory requirements.

Popular Use Cases

• Sending contracts and agreements for signature to close deals faster
• Automating the signing process for HR documents like offer letters and NDAs
• Securely managing and tracking important signed documents

Pros

• Significantly reduces contract turnaround time
• Provides a superior, mobile-friendly signing experience
• Trusted for handling sensitive documents securely

Cons

• Can be expensive for small businesses
• Some users report occasional mobile app glitches
• Pricing for advanced features like branding and API access is high

Reviews

On Capterra, DocuSign has an overall rating of 4.0 out of 5. Users praise its ability to greatly improve efficiency, particularly for managing contracts. They find it convenient, secure, and easy to use.

G2 reviewers give DocuSign high marks, with an average 4.5 out of 5 stars rating. Benefits frequently mentioned include time savings, seamless integrations, and the ability to accelerate deal closing. Some cons noted are the cost for small companies and occasional UI/UX quirks.

Reddit sentiment is generally positive, with users appreciating DocuSign's legally binding signatures and ease of use. However, many suggest that Adobe Sign and other alternatives offer similar functionality at lower price points, making DocuSign's cost hard to justify for some.

Pricing

• Personal plan starts at $10/month for individuals (about $120/year)
• Standard plan for small teams is $25/user/month
• Business Pro plan with advanced features is $40/user/month
• 30-day free trial available for all plans

15. OutreachAI

OutreachAI streamlines your LinkedIn outreach by automating personalized connection requests, messages, and other engagement actions. With its AI-powered capabilities, OutreachAI helps you find and connect with targeted leads, nurture relationships, and grow your revenue.

Key Features

OutreachAI offers several key features for effective LinkedIn prospecting:

• Launch campaigns that send personalized connection requests and messages
• AI-powered messaging to generate and improve outreach at scale
• Analytics dashboard to track campaign performance

Popular Use Cases

• Growing your LinkedIn network with targeted prospects
• Automating personalized outreach and follow-up messages
• Analyzing campaign results to optimize LinkedIn prospecting

Pros

• Easy-to-use Chrome extension for LinkedIn automation
• AI-generated messaging for improved personalization at scale
• No credit card required to start a free trial

Cons

• Lead creation limits on lower-tier plans
• No publicly available user reviews or ratings

Pricing

• Starter: $0/month for 20 lead creations
• Pro: $9.99/month for 100 lead creations
• Growth: $39.99/month for 800 lead creations
• All plans include a free trial with no credit card required

16. ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications. ActiveCampaign offers features such as email segmentation, lead scoring, predictive sending, and behavioral analytics.

Key Features

• Analytics and reporting
• AI content generation
• Access to more than 850 automation recipes
• Marketing, email, and SMS automation

Popular Use Cases

• Automating personalized email campaigns based on customer behavior
• Nurturing leads with targeted content across multiple channels
• Scoring leads to prioritize sales efforts on the most promising prospects

Pros

• Integrates with over 870 third-party apps
• Provides access to 150+ email templates
• Offers multichannel automation capabilities

Cons

• Limited integrations on the Lite plan
• Free trial period is relatively short
• Initial learning curve for advanced features

Pricing

• Email and Marketing plans start at $15/month for 1,000 contacts (billed annually)
• CRM and Sales Engagement plans start at $19/user/month (billed annually)
• Marketing Automation and CRM bundles start at $93/month for 5 users (billed annually)
• 14-day free trial available

Reviews

G2 users give ActiveCampaign an average rating of 4.5 out of 5 stars across 13,222 reviews. Many praise its ease of use, automation capabilities, and ability to organize contacts.

On Capterra, reviewers highlight ActiveCampaign's wide range of features and benefits for businesses of all sizes. However, some note occasional bugginess and slow support response times, giving it an overall rating of 4.0.

Reddit sentiment is generally positive, with users appreciating ActiveCampaign's automation, segmentation, and CRM integration. They find it robust and trustworthy for clients of all sizes. The main criticisms are around pricing increases and preference for HubSpot's reporting.

17. Octopus CRM

Octopus CRM is an effective LinkedIn automation tool for B2B sales teams looking to streamline their lead generation and outreach efforts. With its user-friendly interface and powerful features, Octopus CRM enables users to automate repetitive tasks, personalize campaigns, and manage leads efficiently.

Key Features

• Send automated, personalized connection requests and messages to nurture leads
• Automatically endorse skills on contacts' profiles to build rapport
• Visit profiles to boost visibility and attract potential leads
• Track campaign performance with detailed analytics

Popular Use Cases

• Automating lead generation and outreach on LinkedIn
• Building a customized sales funnel to convert prospects into customers
• Scaling LinkedIn prospecting efforts while maintaining a personal touch

Pros

• Intuitive user interface and straightforward campaign setup
• Ability to bypass weekly invite limits by sending requests via email
• Provides good value for the price compared to similar tools

Cons

• Some users report slow loading times and occasional freezing
• Limited CRM integrations compared to other LinkedIn tools
• Free trial period may not be long enough to fully evaluate benefits

Reviews

On G2, Octopus CRM has an average rating of 4.5 out of 5 stars. Users praise its ease of use for beginners and effectiveness at generating leads quickly. Some note that adding better message templates could further improve acceptance rates.

Capterra reviewers give Octopus CRM an overall score of 4.0, highlighting its automation capabilities and affordable pricing. However, a few mention issues with the interface being basic and occasional slow loading times.

Feedback on Reddit suggests Octopus CRM is a viable, cost-effective option for LinkedIn automation, with users recommending it as an alternative to pricier tools like Dux-Soup. The consensus is that it provides good functionality for the price point, though some feel other tools offer more advanced features.

Pricing

• Starter plan: $9.99/month
• Pro plan: $14.99/month
• Advanced plan: $21.99/month
• Unlimited plan: $39.99/month
• Agency plans available with custom pricing

18. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM software that helps companies acquire, engage, and convert web visitors into customers. It offers a comprehensive suite of tools to automate lead generation, nurturing, and customer support processes, making it an ideal solution for B2B sales teams looking to streamline their efforts.

Key Features

• 360-degree customer view across marketing, sales, and support
• Appointment scheduling and contact management
• Sales automation with multiple deal pipelines
• Predictive lead scoring and sales enablement tools

Popular Use Cases

• Capturing leads with web forms and nurturing them with email sequences
• Streamlining sales processes with deal management and sales automation
• Providing multi-channel customer support with integrated help desk

Pros

• Intuitive platform with a short learning curve
• Robust feature set at an affordable price point
• Responsive customer support team

Cons

• Reporting capabilities could be more advanced
• Fewer native integrations compared to some alternatives

Reviews

EngageBay has an average rating of 4.6 out of 5 stars on G2 based on 316 reviews. 81% of users rated it 5 stars, praising its user-friendliness and comprehensive feature set for the price.

On Capterra, reviewers give EngageBay an overall score of 4.0, highlighting the platform's ease of use, helpful automation tools, and attentive customer service. Some noted minor UX issues and a desire for more native integrations.

Feedback on Reddit suggests EngageBay is a robust Hubspot alternative at a fraction of the cost. Users appreciate the all-in-one capabilities for marketing, sales, and support. The consensus is it provides excellent value for growing companies.

Pricing

• Free plan for up to 250 contacts
• Paid plans start at $14.99/user/month for 500 contacts
• Growth plan at $64.99/user/month for 5,000 contacts
• Pro plan at $119.99/user/month for unlimited contacts
• 20% discount available with annual billing

19. Pipedrive

Pipedrive is a top-rated CRM and pipeline management tool that helps B2B sales teams streamline their sales process and close more deals. With AI-powered features like lead scoring, intelligent chatbots, and automated workflows, Pipedrive makes it easy to manage leads, track conversations, and optimize your sales funnel.

Key Features

• Customizable sales pipelines and deal stages
• Email sync and tracking
• AI-powered lead scoring and insights
• Workflow automations and smart notifications

Popular Use Cases

• Managing sales activities and customer interactions
• Automating repetitive sales tasks and follow-ups
• Forecasting revenue and analyzing sales performance

Pros

• Visual, intuitive pipeline management
• Extensive app marketplace for integrations
• AI sales assistant for personalized recommendations

Cons

• Limited customization for reporting dashboards
• Higher pricing compared to some competitors

Pricing

• Essential: $14 per user/month billed annually, $15 per user/month billed monthly
• Advanced: $24.90 per user/month billed annually, $29 per user/month billed monthly
• Professional: $49.90 per user/month billed annually, $59 per user/month billed monthly
• 14-day free trial available

Reviews

On Capterra, Pipedrive has an overall rating of 4.5 out of 5 based on 1,898 reviews. Users praise its ease of use, visual pipelines, and helpful automations. Some noted minor UX issues.

G2 reviewers give Pipedrive 4.3 out of 5 stars. Positive reviews highlight the intuitive interface, customization options, and responsive customer support. A few users mentioned occasional syncing glitches.

Conclusions

Choosing the right B2B sales tool depends on your specific needs, budget, and the size of your sales team. Consider factors like the features offered, ease of use, integrations with existing tools, and customer support.

Among the 19 tools reviewed, Bardeen, HubSpot Marketing Hub, and Gong.io stand out as the most popular options. Bardeen's AI-powered automation capabilities and extensive library of pre-built playbooks make it a top choice for streamlining workflows. Experience the power of AI-driven automation by starting a 14-day free trial of Bardeen's premium features.

HubSpot Marketing Hub offers a comprehensive suite of tools for lead generation, marketing automation, and analytics, making it ideal for businesses looking to align their marketing and sales efforts. Gong.io provides valuable insights into customer interactions and deal health, empowering sales teams to optimize their strategies.

To get started with one of these top B2B sales tools, sign up for a free trial or take advantage of free plans to evaluate the features and benefits firsthand. By leveraging the right tools, you can streamline your sales processes, improve productivity, and ultimately drive more revenue for your business.