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How Jotform Market Development Team Automates Market Research

"Bardeen has improved our market research methods, increasing our efficiency and allowing us to focus more on strategic growth initiatives."
Tufan Erdoğan
Market Development Manager
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The Company

Trusted by over 25 million users worldwide, Jotform’s powerful forms and suite of no-code tools are flexible enough for small businesses and robust enough for enterprises.

The Challenge

Tufan Erdoğan, Market Development Manager and Team Lead at Jotform, plays a critical role in expanding the company's market presence and driving growth. 

Tufan faced the time-consuming task of conducting market research, analyzing industry trends, competitor activities, and market opportunities, which distracted from strategic planning and partnership development. He turned to Bardeen to automate his workflow.  Here are some of his use cases:

Use Case 1: Enrich LinkedIn Profile Links in Google Sheets

Objective: Update and enrich information from a list of LinkedIn profiles in a Google Sheets spreadsheet.

Process:

  • Data Extraction: Bardeen converts LinkedIn profile links to a URL-encoded string for efficient web searching.
  • Web Scraping: Scrapes relevant profile data using a pre-defined scraper template.
  • Data Integration: Automatically updates the Google Sheets spreadsheet with the enriched data.
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Use Case 2: Bulk LinkedIn Profile Enrichment

Objective: Scrape and enrich data from multiple LinkedIn profiles and append it to a Google Sheets spreadsheet.

Process:

  • Link Extraction: Bardeen extracts links from a list of LinkedIn profiles.
  • Data Scraping: Uses a scraper model to gather detailed profile information.
  • Data Appending: Automatically appends the enriched data to an existing Google Sheets file.

Use Case 3: Creating New Google Sheets Tabs with Enriched Data

Objective: Create new tabs in Google Sheets with enriched data from LinkedIn profiles.

Process:

  • Link Extraction: Extracts all links from a provided list of LinkedIn profiles.
  • Web Scraping: Scrapes comprehensive profile data in the background.
  • Sheet Creation: Creates a new tab in the Google Sheets file and appends the enriched data to this new tab.

Results

  • Time Savings: Tufan now saves considerable time daily, as Bardeen performs the market research and data entry tasks autonomously.
  • Enhanced Productivity: Freed from repetitive tasks, Tufan can now focus on strategic activities such as developing market expansion strategies and identifying new partnership opportunities.
  • Data Accuracy: Bardeen ensures precise data extraction and organization, minimizing errors and improving the reliability of the research data.
  • Consistent Workflow: The automated process provides a consistent and reliable workflow, significantly enhancing overall productivity.

Bardeen’s automation capabilities have revolutionized Tufan’ daily routine by automating the market research process. This digital transformation not only saves valuable time but also enhances productivity and data accuracy. By leveraging Bardeen, Tufan can now dedicate more time to strategic planning, partnership development, and driving customer acquisition, ultimately expanding Jotform's market reach and growth potential.

About the author:
Lucy Keoni
Customer Success
About the company:
Jotform
Industry:
Computers and Electronics Manufacturing
Company Size:
201-500 Employees
Integrations:
Website:
jotform.com

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