19 Best B2B Sales Prospecting Tools for 2024

Sales prospecting is a critical part of the sales process, but it can be time-consuming and tedious. That's where AI sales prospecting tools come in. These tools use artificial intelligence to automate tasks like lead generation, data enrichment, and outreach, helping sales teams work more efficiently and effectively.

In this guide, we'll explore some of the best sales prospecting tools on the market and how they can help you streamline your sales process.

1. Bardeen

Bardeen is a top choice for B2B sales prospecting, offering a comprehensive suite of automation tools that save time and improve efficiency. With its ability to automate repetitive tasks, install the Bardeen Chrome extension and experience firsthand how it can revolutionize your sales prospecting process.

Key Features

Here are some key features that make Bardeen stand out for B2B sales prospecting:

• AI-powered sales automation for prospecting, lead generation, and email outreach
• Integrates with 100+ apps, including popular sales tools like LinkedIn, Google Sheets, and HubSpot
• Free AI web scraper to collect and qualify lead data
• Comprehensive sales prospecting tools for efficient outreach and follow-up

Popular Use Cases

• Automating sales prospecting tasks like lead research and list building
• Lead enrichment and qualification for personalized outreach
• Automating email outreach and follow-ups to improve response rates

Pros

• Saves significant time on repetitive sales tasks
• AI web agents automate prospecting, lead generation, and outreach
• AI email management tools for efficient communication

Cons

• Higher pricing for premium features and credits
• Steeper learning curve compared to simpler automation tools
• Requires some technical know-how for advanced automations

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, practical automations, and no-code capabilities. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has an impressive 4.9 out of 5-star rating, with users highlighting the significant time savings and powerful automation features. A reviewer shared, "An excellent tool to automate workflows that previously used to take me hours, now take just a few minutes."

Pricing starts at $0/month for unlimited non-premium usage, with professional and business plans offering additional features and credits. Bardeen also provides custom enterprise plans for larger teams.

If you're looking to automate your B2B sales prospecting and save valuable time, give Bardeen a try. Sign up for free and start automating your workflows today.

2. ZoomInfo Sales

ZoomInfo Sales is a powerful B2B sales prospecting tool that provides an extensive database of company and contact information. It offers advanced search filters and analytics to help you identify ideal prospects and gather valuable insights. ZoomInfo Sales enables you to streamline your prospecting efforts, nurture relationships, and accelerate your sales cycle.

Key Features

ZoomInfo Sales offers several key features that make it a top choice for B2B sales prospecting:

• Access to a vast database with over 70M direct dial phone numbers and 174M verified email addresses
• Ability to identify prospects researching solutions like yours with buyer intent data
• Conversation intelligence to analyze customer interactions and forecast sales with confidence
• Sales automation tools to build and execute multi-touch sales cadences

Popular Use Cases

• Building targeted account lists based on ideal customer profiles
• Engaging decision-makers with personalized outreach across multiple channels
• Enriching CRM data with accurate contact and company information

Pros

• Extensive database with high-quality contact and company data
• Advanced search filters and analytics for precise targeting
• Integrations with popular CRMs and sales tools

Cons

• Higher price point compared to some competitors
• Occasional inaccuracies in contact information
• Learning curve for leveraging all available features effectively

Reviews

On G2, ZoomInfo Sales has an average rating of 4.4 out of 5 stars from over 8,400 reviews. Users praise its large database, ability to find the right contacts, and helpful customer support. However, some note occasional glitches and a steep learning curve.

Capterra reviewers appreciate how ZoomInfo Sales helps with their daily workload by providing easy access to prospect information. The main criticism is that search filters don't always exclude already-exported contacts as expected.

Discussions on Reddit suggest that while ZoomInfo's contact data is generally high-quality, its company database can have inaccuracies, especially for smaller businesses. Users recommend combining ZoomInfo Sales with LinkedIn Sales Navigator for the best results.

Pricing

• Pricing starts at around $14,995/year for the Professional plan
• Advanced and Elite plans are available with additional features, priced at $24,995/year and $39,995/year respectively
• All plans require an annual agreement
• Custom pricing is available for larger teams and enterprises

3. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps B2B sales teams prospect, engage, and drive more revenue. With a database of over 275 million contacts and 73 million companies, Apollo.io provides accurate and up-to-date data for sales prospecting. Its engagement suite allows users to automate and scale their outbound activities effectively.

Key Features

Apollo.io's key features make it a strong contender among B2B sales prospecting tools:

• Comprehensive B2B database with accurate contact and company information
• Engagement suite for automating and scaling outbound activities
• AI-powered recommendations and analytics to help close deals faster
• Integrations with popular CRMs and sales tools for seamless workflow

Popular Use Cases

• Discovering and connecting with potential customers in target markets
• Automating personalized outreach campaigns via email and LinkedIn
• Enriching and cleansing CRM data for improved sales intelligence

Pros

• Combines lead generation and sales engagement features in one platform
• Offers a large, accurate, and frequently updated B2B database
• Provides AI-assisted email writing and analytics for optimizing outreach

Cons

• Some users report occasional issues with email deliverability
• Higher-tier plans can be expensive for smaller teams or startups
• Learning curve for effectively leveraging all available features

Reviews

On G2, Apollo.io has an impressive average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise its comprehensive feature set, data accuracy, and time-saving automation capabilities.

Capterra reviewers give Apollo.io an overall rating of 4.7 out of 5, highlighting its ease of use, helpful customer support, and effectiveness in generating leads. However, some users note that the email verification could be improved.

Discussions on Reddit suggest that while Apollo.io's data is generally reliable, it's advisable to use additional email verification tools to ensure deliverability. Users appreciate its affordability compared to alternatives like ZoomInfo.

Pricing

• Free plan: $0/month with limited credits
• Basic plan: $49/user/month billed annually
• Professional plan: $99/user/month billed annually
• Organization plan: $149/user/month billed annually (minimum 5 users)

4. Cognism

Cognism is a top choice for B2B sales teams looking for a powerful prospecting tool. With its extensive database of verified contact information, including phone-verified mobile numbers, Cognism enables sales reps to connect with key decision-makers faster and have more live conversations.

Key Features

Cognism offers a range of features that make it a valuable tool for B2B sales prospecting:

• Advanced search filters to find ideal-fit accounts and contacts
• Verified business emails and phone-validated mobile numbers
• Sales trigger events and intent data to prioritize in-market buyers
• Seamless integrations with popular CRMs and sales engagement platforms

Popular Use Cases

• Building targeted contact lists for outbound sales campaigns
• Enriching existing leads with fresh, accurate contact data
• Identifying key decision-makers within target accounts

Pros

• High-quality, phone-verified mobile numbers for better connection rates
• Comprehensive B2B data coverage across EMEA, APAC, and North America
• GDPR and CCPA compliant data, with numbers cleaned against Do Not Call lists

Cons

• Adding contacts to lists without credits can be time-consuming
• Some inconsistencies with special characters in downloaded contact names
• Pricing may be higher compared to other providers

Reviews

On G2, Cognism has an impressive 4.6 out of 5-star rating from 692 reviews. Users praise its accurate contact data, user-friendly interface, and ability to find the right decision-makers quickly.

Capterra reviewers give Cognism high marks for data quality and customer support, with an overall rating of 4.0. They appreciate features like the Chrome extension and targeted list building.

Discussions on Reddit suggest that Cognism is a solid choice for B2B sales teams, particularly those focusing on the European market. Users compare it favorably to alternatives like ZoomInfo and Lusha in terms of data accuracy and coverage.

Pricing

• Platinum Tier: $1,500 to $10,000 per year (approx. $125 to $833 per month)
• Diamond Tier: $2,550 to $25,000 per year (approx. $213 to $2,083 per month)
• Pricing varies based on company size and specific requirements
• Custom plans available for larger organizations

5. Lusha

Lusha is a powerful B2B prospecting tool that helps sales teams find and engage with decision-makers using accurate contact and company data. It offers a range of features to streamline the sales process, including data enrichment, buyer intent data, and easy integration with popular CRMs.

Key Features

Lusha offers several standout features that make it an excellent tool for B2B prospecting:

• Accurate contact and company data for effective outreach
• Buyer intent data to prioritize leads most likely to convert
• Seamless integration with popular CRMs and sales tools
• Bulk enrichment to quickly update and expand prospect lists

Popular Use Cases

• Building targeted prospect lists based on specific criteria
• Enriching CRM data with fresh, accurate contact information
• Identifying high-intent leads for personalized outreach

Pros

• High data accuracy for emails and phone numbers
• Intuitive interface and easy to set up campaigns
• Robust filtering options to create precise prospect lists

Cons

• Location data not always pulled with contact information
• Pricing can be high for certain use cases
• Free trial period is limited for fully evaluating benefits

Reviews

On G2, Lusha has an average rating of 4.3 out of 5 stars from over 1,400 reviews. Users praise its data accuracy, time-saving benefits, and ability to find key decision-makers.

Capterra reviewers give Lusha an overall rating of 4.0, noting its ease of use and seamless integration with tools like HubSpot. Some mentioned minor UX issues.

Feedback on Reddit is mixed, with some users expressing frustration about unsolicited contact from Lusha's database. However, most agree it is an effective prospecting tool when used compliantly.

Pricing

• Starts at $29/month for a basic plan with limited credits
• Professional plans range from $74-$99/month per user
• Custom enterprise pricing available
• All plans include a free 14-day trial

6. Seamless.ai

Seamless.ai is a powerful sales enablement and lead generation solution that provides real-time access to an extensive database of contact and company information. With over 1.7 billion contacts and 150 million company profiles, Seamless.ai helps sales professionals find accurate and up-to-date contact details, including phone numbers, emails, direct dials, and job titles.

Key Features

Seamless.ai offers a range of features that make it an essential tool for B2B sales prospecting:

• Real-time search engine for finding B2B sales leads quickly and efficiently
• Advanced organization management to keep your leads and contacts organized
• Buyer intent data to prioritize accounts that are ready to buy
• Job change alerts to stay informed when key contacts change positions

Popular Use Cases

• Building targeted prospect lists for outbound sales campaigns
• Enriching existing lead data with accurate contact information
• Identifying decision-makers within target accounts

Pros

• Extensive database of B2B contacts and companies
• Speeds up lead generation and sales processes
• Integrates with popular CRMs and sales tools

Cons

• Pricing is not transparently listed on the website
• Some users report occasional data inaccuracies
• Limited customization options compared to some alternatives

Pricing

• Seamless.ai offers usage-based pricing tiers, but specific costs are not publicly disclosed
• Free tier includes 50 credits for features like email lookup and CRM integrations
• Paid tiers range from 250 to custom daily usage credits to access all features
• Larger enterprise plans are available with custom pricing and usage limits

Reviews

On Capterra, users praise Seamless.ai's ability to find accurate contact information and its intuitive interface. The platform has an overall rating of 4.0, with many reviewers highlighting the time-saving benefits and helpful intent data features.

G2 reviewers echo positive sentiments, giving Seamless.ai an average score of 4.3 out of 5 stars. Users appreciate the platform's extensive database and ability to streamline prospecting efforts. Some mention occasional data inconsistencies as a drawback.

Discussions on Reddit suggest that while Seamless.ai is a powerful tool, some users have concerns about the company's sales tactics and data quality. However, many still consider it a viable alternative to other popular sales intelligence platforms like ZoomInfo and Lusha.

7. Leadfeeder

Leadfeeder is a powerful B2B lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By turning anonymous website visitors into actionable leads, Leadfeeder helps sales and marketing teams focus their efforts on the most promising opportunities.

Key Features

Leadfeeder offers several standout features that make it an excellent choice for B2B sales prospecting:

• Identify website visitors and reveal the companies behind them
• Qualify leads based on their behavior and firmographic data
• Integrate with popular CRM and marketing automation tools
• Access a robust database of contacts to connect with decision makers

Popular Use Cases

• Uncovering hidden leads from website traffic for sales outreach
• Aligning sales and marketing efforts through shared lead data
• Optimizing content and campaigns based on target account engagement

Pros

• Automatically filters out low-quality traffic to focus on real leads
• Provides valuable insights into prospect behavior and interests
• Offers a user-friendly interface and seamless integrations

Cons

• Pricing can be steep for smaller businesses with high traffic volume
• Some users report occasional inaccuracies in company identification
• Limited customization options for lead scoring and filtering

Reviews

On G2, Leadfeeder has an impressive average rating of 4.3 out of 5 stars from 799 reviews. Users praise its ability to uncover valuable leads and provide actionable insights.

Capterra reviewers give Leadfeeder mixed feedback, with some hailing it as a game-changer for lead generation while others express concerns about data accuracy and pricing. The overall sentiment remains positive, with an average rating of 4.0.

Discussions on Reddit suggest that Leadfeeder is a powerful tool when used strategically in conjunction with targeted content and personalized outreach. Users appreciate features like industry-specific filtering and CRM integration.

Pricing

• Pricing starts at $99 per month for up to 50 identified companies
• Tiers scale up based on the number of companies identified, reaching $1,199 for 20,001-40,000 companies
• Annual plans offer a 40% discount compared to monthly billing
• A limited free plan is available with data from the last 7 days and a maximum of 100 identified companies

8. Pipedrive

Pipedrive is a sales-focused CRM designed to help small and medium-sized businesses manage their sales pipelines and automate their sales processes. It offers a range of features that make it an excellent choice for B2B sales teams looking to streamline their workflows and close more deals.

Key Features

Pipedrive's key features are designed to help sales teams manage their pipelines and close more deals:

• Visual pipeline management to track deals through each stage of the sales process
• Email integration and tracking to manage communications and follow-ups
• Lead and deal management to prioritize and nurture high-value opportunities
• Customizable reports and dashboards to track performance and identify areas for improvement

Popular Use Cases

• Managing complex B2B sales cycles with multiple stakeholders and long sales cycles
• Automating follow-up tasks and reminders to ensure no opportunities fall through the cracks
• Tracking sales performance and forecasting revenue to make data-driven decisions

Pros

• Intuitive and user-friendly interface that is easy to learn and navigate
• Robust mobile app for managing deals and communications on the go
• Wide range of integrations with popular business tools like Google Workspace, Zoom, and Slack

Cons

• Limited customization options compared to more advanced CRM platforms
• Reporting and analytics features may not be as robust as some competitors
• Higher pricing tiers required to access some advanced features like multiple pipelines and revenue forecasting

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its efficiency, simplicity, and ease of use, with one reviewer saying "It is good, i am having more return than other platforms that we are currently using."

G2 reviewers give Pipedrive an average rating of 4.3 out of 5 stars. Many appreciate the platform's intuitive interface and customization options. One user notes, "Unlike other CRM solutions, it fits our needs and doesn't force us to simply conform to what it can provide."

On Reddit, users generally have positive things to say about Pipedrive, with many recommending it as a solid CRM option for small businesses. One user shares, "I used Linkedin Sales Navigator with DUXSOUP to scrape. I then would download the Linkedin URLs and plug them into Rocket Reach."

Pricing

• Essential: $14 per user per month billed annually, or $24 per user per month billed monthly
• Advanced: $34 per user per month billed annually, or $44 per user per month billed monthly
• Professional: $49 per user per month billed annually, or $64 per user per month billed monthly
• Enterprise: $99 per user per month billed annually, or $129 per user per month billed monthly
• 14-day free trial available for all plans

9. UpLead

UpLead is a top-rated B2B contact data provider that offers real-time verified emails, direct dial phone numbers, and company data points to help sales teams connect with their ideal prospects. With over 95% data accuracy at one-third the cost of other leading platforms, UpLead makes it easy to build targeted lead lists and enrich your existing data.

Key Features

These key features make UpLead a powerful tool for B2B sales prospecting:

• 50+ search filters to find leads that match your ideal customer profile
• Real-time email verification to ensure deliverability
• Detailed contact profiles with direct dials, job titles, and more
• Technographic data to see what technologies prospects use

Popular Use Cases

• Building targeted lead lists for outbound sales campaigns
• Enriching existing contact data with fresh, accurate information
• Identifying key decision makers at target accounts

Pros

• High data accuracy with 95%+ guarantee
• Affordable pricing compared to other platforms
• User-friendly interface for quickly finding leads

Cons

• Some users report occasional outdated contact information
• Could integrate with more sales tools beyond current options

Reviews

On G2, UpLead boasts an impressive 4.7 out of 5 star rating across 750+ reviews. Users praise the tool's ease of use, reliable data, and excellent customer service.

Capterra reviewers echo the positive sentiment, giving UpLead an overall score of 4.7. They highlight the affordable pricing and ability to quickly generate targeted lead lists as key benefits.

Feedback on Reddit indicates UpLead offers good value for the price. While opinions vary on data quality between providers, multiple users recommend UpLead as a strong choice for its feature set and affordability.

Pricing

• Essentials: $99/month for 170 credits
• Plus: $199/month for 400 credits
• 7-day free trial with 5 credits
• Annual plans available with 20% discount

10. Clearbit

Clearbit is a powerful B2B data provider that offers a suite of tools for lead enrichment, prospecting, and sales intelligence. With its ability to append over 100 data points to every lead record, Clearbit helps sales and marketing teams gain valuable context to convert leads into customers faster.

Key Features

Clearbit offers several key features that make it a strong alternative to LinkedIn Sales Navigator for B2B sales prospecting:

• Real-time lead enrichment with over 100 data points
• Precise industry categorization and corporate hierarchy data
• Website visitor identification for intent-based prospecting
• Dynamic form shortening to increase lead conversion rates

Popular Use Cases

• Enriching inbound leads with additional context for scoring and routing
• Identifying high-intent accounts based on website activity
• Building targeted prospect lists based on firmographic data

Pros

• High accuracy and coverage for lead enrichment data
• Seamless integration with popular CRMs and marketing automation platforms
• Ability to reveal anonymous website visitors for intent-based prospecting

Cons

• Limited control over which contacts get refreshed each month
• Pricing can increase quickly based on database size and web traffic
• Occasional inaccuracies in contact-level data for certain regions

Reviews

On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Many users praise its ease of use, high data accuracy, and ability to streamline lead generation workflows.

Capterra reviewers highlight Clearbit's simplicity, customization options, and seamless integrations as key benefits. A few users note occasional data inaccuracies, particularly for non-US contacts.

Across Reddit, users discuss Clearbit as a strong option for lead enrichment and building targeted prospect lists. They often compare it favorably to alternatives like ZoomInfo and DiscoverOrg.

Pricing

• Pricing varies based on database size, web traffic, and contact creation volume
• Enrichment estimated at $99/month, Prospector at $999/month (pre-acquisition pricing)
• Each product likely ranges from around $99 to $999 per month
• Factors like number of users and specific feature requirements also impact pricing

11. SalesIntel

SalesIntel is a comprehensive B2B contact data provider and sales intelligence platform that helps marketing, sales, and revenue operations teams improve their pipeline efficiency. With its extensive database of over 100 million human-verified contacts and 22 million company profiles, SalesIntel stands out as a top choice for B2B sales prospecting.

Key Features

SalesIntel offers a range of features that make it an excellent tool for B2B sales prospecting:

• Access to a vast database of human-verified contact information, including emails and mobile phone numbers
• Detailed company profiles with technographic and firmographic data for targeted prospecting
• Intent data and website visitor intelligence to identify in-market accounts
• On-demand research team to fill any data gaps and provide customized data

Popular Use Cases

• Identifying ideal customer profiles (ICP) and target accounts based on technographic and firmographic data
• Obtaining verified contact information for decision-makers to support outbound prospecting efforts
• Leveraging intent data and website visitor intelligence to prioritize accounts actively researching solutions

Pros

• High-quality, human-verified contact data with a 95% accuracy rate
• Comprehensive company profiles with technographic and firmographic insights
• Responsive customer support and dedicated customer success representatives

Cons

• The website and search process can be slow due to the vast amount of information available
• Limitations on selecting and exporting contacts in bulk
• No option to request additional information for already human-verified contacts

Reviews

On G2, SalesIntel has an average rating of 4.3 out of 5 stars from 335 reviews. Users praise the platform's data accuracy, responsive research team, and excellent customer support.

Capterra reviewers appreciate SalesIntel's ease of use, accurate data, and the valuable Chrome extension, RevDriver. Some users mention the platform's occasional slowness and limitations on bulk contact selection as areas for improvement.

Reddit users discuss SalesIntel as a strong competitor to ZoomInfo, highlighting its data quality and affordability. They also mention the usefulness of the research on demand feature, which functions like an on-demand BDR team.

Pricing

• Individual plan: $69/month for a single user with 100 data export credits and 5 research credits per month
• Teams plan: $199/month per user (billed annually) for up to 5 users, with 500 data export credits, 4,000 data enrichment credits, and 5 research credits per user per month
• Professional plan: Custom pricing for larger teams, with unlimited data export and enrichment credits, 10 research credits per user per month, and additional features like intent data and dedicated customer success representatives

12. Hunter

Hunter is an essential tool for B2B sales prospecting, offering powerful features to find and verify professional email addresses. With its ability to search for emails by domain, company, or individual names, Hunter streamlines the process of identifying key decision-makers and connecting with potential customers.

Key Features

Hunter's key features are highly relevant for B2B sales prospecting:

• Find verified email addresses for professionals and companies
• Bulk email search to find multiple contacts at once
• Domain search to browse all emails associated with a company
• Email verification to ensure accuracy and deliverability

Popular Use Cases

• Identifying decision-makers at target companies for outreach
• Verifying contact information before launching email campaigns
• Enriching lead data with additional details like job titles

Pros

• High accuracy in finding and verifying email addresses
• Integrations with popular CRMs and marketing platforms
• Intuitive interface and straightforward functionality

Cons

• Limited number of free searches before requiring a paid plan
• Some users report occasional glitches or slow loading
• Pricing can add up for teams needing high volumes of searches

Reviews

On G2, Hunter has an average rating of 4.4 out of 5 stars from over 500 reviews. Users praise its ability to find accurate emails and seamless integrations.

Capterra reviewers give Hunter an overall rating of 4.0, highlighting the time savings and value it provides for lead generation. Some noted limitations with certain email providers.

TrustRadius users rate Hunter 9.4 out of 10 on average. Positive sentiments focus on its ease of use and effectiveness for sales and marketing teams in uncovering contact data.

Pricing

• Free plan for up to 25 monthly searches
• Paid plans start at $49/month for 500 searches (about $0.10 per search)
• Annual billing provides 20% discount
• Larger plans scale up to 50,000 monthly searches for $399/month

13. Dealfront

Dealfront—formerly known as Leadfeeder—is a GDPR-compliant B2B sales prospecting and lead generation tool that helps sales and support teams fill their pipelines with qualified prospects. With over 100 unique filters, Dealfront enables users to identify leads that closely match their ideal customer profile, providing complete and contextual information to support sales efforts without compromising privacy.

Key Features

• Extensive filtering options with over 100 unique filters to identify ideal prospects
• Complete customer profiles with contextual information to support sales efforts
• Sales triggers that alert users when a strong lead visits their site or appears in the news
• B2B look-alike recommendations, CRM integrations, and web visitor tracking

These features make Dealfront stand out for supporting both inbound and outbound lead generation, unlike many other tools that focus on just one approach.

Popular Use Cases

• Identifying website visitors and revealing their browsing behavior to prioritize outreach
• Leveraging sales triggers and buyer intent signals to engage leads at the right time
• Enriching and cleaning CRM data to maximize sales efficiency and targeting

Pros

• Comprehensive data access and GDPR compliance for B2B sales
• Combines inbound and outbound lead generation in one platform
• AI-powered recommendations to expand addressable market

Cons

• Higher pricing tiers may be cost-prohibitive for smaller businesses
• Requires some training to fully leverage the platform's capabilities
• Focused primarily on the European market currently

Reviews

On G2, a user highlights Dealfront's "Tremendous Value and Efficiency Boost", praising its seamless integration of functionalities that streamline workflows. They appreciate the customizable dashboard and collaboration features, noting how Dealfront has "significantly improved our efficiency and productivity".

A Capterra reviewer shares that Dealfront "helped on my latest campaign", providing "more return than other platforms that we are currently using". They find it easy to set up and use, especially with LinkedIn Sales Navigator.

However, some users on Capterra call out data quality issues, with one noting that "70% of the traffic they identified comes from industries unrelated to us". They also criticize the lack of transparency around auto-renewals.

Pricing

• Basic: $199 per month (billed annually)
• Pro: $999 per month (billed annually)
• Premium: $2,999 per month (billed annually)
• 14-day free trial available

14. 6sense Revenue AI

6sense Revenue AI is a powerful ABM platform that helps B2B companies identify, reach, and convert their ideal customers. By leveraging AI-driven predictive analytics and intent data, 6sense enables sales and marketing teams to focus their efforts on the accounts most likely to buy, resulting in increased pipeline and revenue growth.

Key Features

6sense offers a comprehensive set of features designed to help B2B companies accelerate their sales cycles and win more deals:

• Intent data to uncover buying signals and prioritize accounts
• Predictive analytics to determine which accounts are most likely to convert
• Account scoring based on intent signals, engagement, and fit
• Multi-channel campaign orchestration for personalized engagement

Popular Use Cases

• Identifying and prioritizing high-value accounts based on intent data
• Aligning sales and marketing efforts to focus on the most promising opportunities
• Personalizing outreach and engagement across multiple channels

Pros

• Provides high-quality intent data for more accurate account prioritization
• Offers robust integrations with popular CRM and marketing automation platforms
• Delivers measurable improvements in pipeline quality and conversion rates

Cons

• Pricing can be steep, especially for smaller companies
• Some users report a learning curve when setting up and using the platform
• Intent data for European markets may be limited due to GDPR restrictions

Reviews

On G2, 6sense has an average rating of 4.3 out of 5 stars based on 847 reviews. Users praise the platform's ability to improve opportunity production rates, average selling prices, and win rates.

Capterra reviewers give 6sense an overall rating of 4.0, highlighting the value of its data insights and exceptional customer support. However, some users note that the UX/UI can be challenging to navigate.

Reddit sentiment suggests that while 6sense's intent data can be valuable for prioritizing accounts, it should be used cautiously and not relied upon too heavily for outreach. Some users question the accuracy and relevance of the data, particularly for enterprise companies.

Pricing

• 6sense does not publicly disclose pricing, but according to Reddit, it starts at around $140,000 per year with a minimum 2-year contract
• Custom pricing is available for enterprise-level plans and add-on products

15. Instantly

Instantly is a comprehensive email marketing tool and B2B lead finder designed to simplify cold outreach and prospecting. It provides users with tools to build email sequences, personalize campaigns, and find new leads, making it a valuable addition to this list of b2b sales prospecting tools.

Key Features

Instantly offers features that are crucial for effective B2B sales prospecting:

• AI-powered account warm-up to improve email deliverability
• Advanced personalization and audience segmentation for targeted campaigns
• Lead prospecting tool to find fresh contacts and expand email lists
• Email sequencing for automated follow-ups and consistent communication

Popular Use Cases

• Automating personalized cold email outreach campaigns
• Finding and enriching B2B lead data for targeted prospecting
• Improving email deliverability and sender reputation

Pros

• User-friendly interface for easy campaign setup and management
• Comprehensive features for end-to-end email outreach
• Affordable pricing plans for businesses of various sizes

Cons

• Higher-tier plans may be expensive for smaller businesses
• Some users report minor UX issues and a learning curve

Pricing

• Plans start at $30/month for the Growth tier
• Hypergrowth plan at $77.60/month, Light Speed at $286.30/month
• Custom Enterprise pricing available
• Separate pricing for Leads and Email Outreach features

Reviews

On G2, users praise Instantly's intuitive UI, helpful resources, and unlimited email account additions. They note the platform requires some self-learning but delivers results with consistent effort. The support team is described as respectful and polite.

"Instantly is the exact email outreach solution that I always wish existed. We've tried almost every product that people in the outbound space talks about and none of them even comes close to this." - Tony Liu, CEO at Omnichannel

Reddit users discuss Instantly as a cost-effective tool for cold email, though some criticize the UX and analytics. Positive comments highlight its ease of use, deliverability optimization, and scalability for agencies. Critical feedback mentions issues with billing practices and inflated open rates.

16. Lead411

Lead411 is a comprehensive B2B data provider that offers unlimited access to verified contact and company information. With over 450 million contacts across 20 million companies worldwide, Lead411 enables sales and marketing teams to find and engage with their ideal prospects efficiently.

Key Features

Lead411 offers several standout features that make it an excellent choice for B2B prospecting:

• Advanced search filters to find decision-makers based on job title, industry, location, and more
• Buyer intent data powered by Bombora to identify companies actively researching solutions
• Direct phone numbers and verified email addresses for targeted outreach
• Integrations with popular CRMs and marketing automation platforms

Popular Use Cases

• Building targeted prospect lists for outbound sales and marketing campaigns
• Enriching existing CRM data with fresh, accurate contact information
• Identifying companies showing intent signals for specific products or services

Pros

• Unlimited access to contact and company data without hidden fees
• High-quality, human-verified data with 96% email deliverability
• Powerful search capabilities and intent data to prioritize outreach efforts

Cons

• Higher pricing compared to some competitors, though offset by unlimited data access
• Occasional inaccuracies in contact information, though generally reliable
• User interface has a learning curve for advanced features

Reviews

On Capterra, Lead411 has an overall rating of 4.0 out of 5 from 15 reviews. Users praise the quality of data, time-saving automation, and responsive customer service. Some note the cost is higher than competitors.

G2 reviewers give Lead411 4.5 out of 5 stars, highlighting the ease of finding the right contacts and the value of the Chrome extension. Minor criticisms include occasional bounced emails and pricing.

Reddit users generally view Lead411 favorably, appreciating features like the Bombora intent data integration. They find it provides good results for prospecting, with some preferring it over alternatives like ZoomInfo and Seamless.ai.

Pricing

• Basic Plus Unlimited: $99/month per user, or $75/month billed annually
• Pro with Bombora Intent: Custom pricing, starting around $6,000/year
• 7-day free trial with 50 exports and unlimited views of emails/phone numbers

17. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing automation software that helps businesses attract, engage, and delight customers. With its powerful features and seamless integration with HubSpot's CRM, Marketing Hub enables teams to create personalized marketing campaigns, generate and nurture leads, and measure the ROI of their efforts.

Key Features

HubSpot Marketing Hub offers an array of features designed to streamline and optimize your marketing efforts:

• AI-powered lead generation and email marketing automation
• Customizable landing pages, forms, and CTAs
• Robust analytics and reporting for data-driven decision making
• Seamless integration with HubSpot CRM for a holistic view of customer interactions

Popular Use Cases

• Creating and managing multi-channel marketing campaigns
• Generating and nurturing high-quality leads
• Personalizing content and interactions based on customer data and behavior

Pros

• User-friendly interface and intuitive navigation
• Comprehensive feature set for end-to-end marketing automation
• Seamless integration with HubSpot CRM and other tools

Cons

• Initial learning curve for new users
• Higher pricing compared to some alternatives
• Some advanced features may require additional setup or customization

Reviews

On G2, HubSpot Marketing Hub has an impressive overall rating of 4.4 out of 5 stars from over 11,000 reviews. Users praise its user-friendly interface, comprehensive feature set, and ability to streamline marketing efforts.

Capterra reviewers echo similar sentiments, highlighting the platform's ease of use, powerful automation capabilities, and excellent customer support. However, some users note that the pricing can be steep for small businesses.

Reddit discussions about HubSpot Marketing Hub generally reflect positive experiences, with users appreciating its all-in-one approach to marketing automation. However, some users caution that the setup process can be time-consuming and that the pricing model may not be suitable for all businesses.

Pricing

• Starter: Starts at $45/month (approx. £14/month/seat)
• Professional: Starts at $800/month (approx. £702/month)
• Enterprise: Custom pricing
• Free tools available with limited features

18. Wiza

Wiza is a cloud-based LinkedIn automation tool that helps sales and recruiting teams find verified emails and phone numbers for their ideal prospects. By integrating with LinkedIn Sales Navigator, Wiza enables users to turn searches into targeted lead lists with accurate contact information in just a few clicks.

Key Features

Wiza offers several key features that make it an effective tool for B2B sales prospecting:

• Bulk export of leads from LinkedIn Sales Navigator searches
• Real-time email verification to ensure high deliverability
• Enrichment of lead data with 40+ data points like job title, seniority, etc.
• Direct sync of prospects to CRM and sales engagement platforms

Popular Use Cases

• Generating targeted lead lists for outbound sales campaigns
• Sourcing candidate contact information for recruiting outreach
• Enriching existing databases with fresh, verified data from LinkedIn

Pros

• Saves significant time by automating lead list building
• Ensures high email deliverability with real-time verification
• Integrates with key sales and recruiting tools

Cons

• Pricing model based on credits can get expensive at scale
• Requires LinkedIn Sales Navigator subscription to unlock full functionality
• No free plan, only pay-as-you-go credits

Pricing

• Free plan: 20 emails and 5 phone numbers per month
• Starter: $49/month for 100 emails and 100 phone numbers
• Email: $99/month for 500 emails, $0.35 per phone number
• Email + Phone: $199/month for 500 emails and 500 phone numbers

Reviews

On G2, Wiza has an average rating of 4.6 out of 5 stars. Reviewers praise its LinkedIn integration and ability to find validated contact information. Some users note the pricing can add up and that it works best with Sales Navigator.

Capterra users give Wiza an overall score of 4.0, highlighting the time savings and ease of transferring prospects to a CRM. A few reviewers mention occasional inaccuracies with contact data.

19. UserGems

UserGems is a sales intelligence platform that helps B2B sales teams identify and prioritize high-quality leads by tracking job changes of past customers and prospects. By focusing outreach efforts on warm, familiar leads, UserGems enables sales teams to generate pipeline more efficiently and effectively compared to relying solely on cold outbound prospecting.

Key Features

• Automatically tracks job changes and alerts sales reps when key contacts move to new companies
• Enriches customer data with up-to-date contact information like job titles and email addresses
• Uses predictive analytics to identify potential high-value customers more likely to convert
• Integrates with popular CRMs and sales engagement platforms to streamline workflows

Popular Use Cases

• Re-engaging past champions when they move to new roles at target accounts
• Prioritizing warm leads based on previous buying intent and engagement history
• Reducing time spent on manual research and data entry to keep CRM records current

Pros

• Automates the process of identifying high-quality leads from an existing database
• Enables hyper-personalized outreach by leveraging past relationship context
• Accelerates sales cycles by focusing efforts on prospects with established trust

Cons

• Less effective for companies without a large existing customer base to track
• Some irrelevant job change alerts if target persona is not tightly defined

Reviews

On G2, UserGems has an average rating of 4.7 out of 5 stars from 111 reviews. 89 users rated it 5 stars, praising its ability to surface timely job change alerts and seamlessly integrate with existing workflows.

Capterra reviewers highlight UserGems as a "gem for effective user engagement", appreciating the high-quality leads generated and time saved on manual research. A few noted that not all job change recommendations align perfectly with their ideal customer profile.

Positive sentiment on Reddit describes UserGems as invaluable for tracking past users and enabling quick wins with familiar champions in new roles. One user said "UserGems allows me to stay up to speed on all job changes across my accounts. I now never miss when a champion or user joins a new company."

Pricing

• Pricing information not publicly available
• Requires contacting sales for a custom quote based on specific needs

Conclusions

Choosing the best B2B sales prospecting tools depends on your specific needs, such as the size of your team, target market, and preferred outreach methods. When evaluating tools, consider factors like data accuracy, integrations with your existing tech stack, ease of use, and pricing.

Among the top choices discussed in this article, Bardeen, ZoomInfo Sales, and Apollo.io stand out for their comprehensive features and strong user reviews.

Bardeen, in particular, offers a powerful suite of AI-powered automation tools that can revolutionize your sales prospecting process. By installing the Bardeen Chrome extension, you can start automating repetitive tasks, generating leads, and streamlining your outreach efforts. Plus, you can sign up for free to explore its capabilities or take advantage of a 14-day free trial of premium features.

To maximize your B2B sales prospecting success, consider combining multiple tools that complement each other's strengths. For example, using Bardeen for automation and efficiency gains, ZoomInfo Sales for its extensive database, and Apollo.io for its engagement suite can create a powerful prospecting engine.

Ultimately, the key is to experiment with different tools, evaluate their impact on your sales process, and continually optimize your approach based on data-driven insights. By leveraging the right combination of B2B sales prospecting tools, you can connect with more qualified leads, build stronger relationships, and accelerate your revenue growth.