19 Best B2B Sales Enablement Tools of 2024

Are you looking for the best B2B sales enablement tools to supercharge your sales process and close more deals? Look no further! We've curated a comprehensive list of the top 19 sales enablement solutions, complete with key features, pros, cons, and real user reviews to help you make an informed decision.

In this in-depth guide, you'll discover tools that can streamline your sales workflows, automate repetitive tasks, provide valuable insights, and empower your sales team to engage prospects more effectively. From AI-powered platforms to video messaging solutions, our list covers a wide range of options to suit various needs and budgets.

Whether you're a sales manager seeking to optimize your team's performance or a sales rep looking to enhance your outreach and close more deals, this resource will provide you with the information you need to select the best B2B sales enablement tools for your organization. Let's dive in and explore these game-changing solutions!

1. Bardeen

If you're looking for a versatile B2B sales enablement tool that goes beyond basic automation, Bardeen is an excellent choice. This browser extension offers a wide range of features to simplify workflows and save time, making it a valuable asset for sales teams. Download the Bardeen Chrome extension to start automating your sales processes today.

Key Features

Bardeen's key features make it stand out as a top B2B sales enablement tool:

• LinkedIn automation for lead generation and personalized outreach
• Web scraping capabilities to collect valuable data
• AI-powered features like email generation and data analysis
• Integration with 100+ apps for seamless workflow automation

Popular Use Cases

• AI-powered sales automation for prospecting, lead qualification, and outreach
• Data enrichment and lead enrichment to improve targeting and personalization
• Automated lead generation and management to save time and resources

Pros

• Comprehensive features for AI sales automation
• Ideal for teams with shared workflows and collaboration tools
• Improves personal productivity by automating repetitive tasks

Cons

• Steeper learning curve compared to simpler sales enablement tools
• Higher pricing for premium features and credits
• Requires some technical knowledge for advanced automations

Reviews

On G2, Bardeen has an impressive rating of 4.9 out of 5 stars. Users praise its ability to save time and automate workflows, with one reviewer stating, "An excellent tool to automate workflows that previously used to take me hours, now take just a few minutes."

Capterra users give Bardeen an overall rating of 4.5 out of 5, highlighting its ease of use and practical automations. One user shared, "Bardeen solves the problem of manually doing repetitive tasks which saves me a lot of time. Prices are also affordable."

While Bardeen may not have as many reviews on Reddit as some other sales enablement tools, users who have tried it generally have positive sentiments, appreciating its user-friendliness and powerful automation capabilities.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're ready to take your B2B sales enablement to the next level, sign up for a free 14-day trial of Bardeen's premium features and experience the power of AI-driven automation firsthand.

2. Highspot

Highspot is a leading sales enablement platform that empowers sales teams to increase productivity and close more deals. It provides a centralized hub for sales content management, enabling easy organization, accessibility, and updates to collateral. Highspot's AI-driven content recommendations, customizable sales playbooks, and robust analytics make it a top choice for B2B sales enablement.

Key Features

• Centralized platform for managing and organizing sales content
• Customizable sales playbooks with step-by-step guidance and best practices
• AI-powered content recommendations based on prospect profiles and sales cycle stages
• Seamless content sharing and presentation capabilities for impactful buyer engagement

Popular Use Cases

• Ensuring sales reps have quick access to the most relevant and up-to-date content
• Providing sales teams with guidance and best practices for different selling scenarios
• Delivering personalized content recommendations to enhance prospect engagement

Pros

• Intuitive user interface and easy adoption for sales teams
• Seamless integration with other sales and marketing tools
• Advanced search capabilities for quickly finding the right content

Cons

• Requires ongoing content maintenance to ensure accuracy and relevancy
• Higher learning curve for utilizing advanced features effectively
• Pricing may be higher compared to some other sales enablement tools

Reviews

On G2, Highspot has an impressive average rating of 4.7 out of 5 stars from over 1,000 reviews. Users praise its user-friendly interface, powerful content management capabilities, and ability to drive sales productivity.

Capterra reviewers give Highspot an overall rating of 4.6, highlighting its effectiveness in equipping sales teams with the right content and enabling them to engage customers more effectively.

In reviews across various platforms, users consistently mention Highspot's ease of use, comprehensive feature set, and positive impact on sales performance as key strengths. The consensus is that Highspot is a top-tier sales enablement solution for B2B organizations looking to optimize their content strategy and sales processes.

Pricing

• Highspot does not publicly disclose pricing information
• Interested users need to contact the Highspot sales team for a custom quote based on their specific requirements and scale of deployment

3. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it an essential tool for B2B sales enablement.

Key Features

Outreach's key features focus on streamlining sales workflows and enabling personalized outreach at scale:

• Outbound sequencing to automate personalized email campaigns
• Gmail integration for managing sales activities directly within Gmail
• Detailed analytics and reporting for insights into outreach performance
• Seamless integration with popular CRM platforms for data synchronization

Popular Use Cases

• Automating personalized outreach sequences to engage prospects effectively
• Managing sales activities like scheduling meetings and creating tasks from within Gmail
• Gaining visibility into outreach performance through analytics to optimize campaigns

Pros

• Comprehensive suite of sales automation features in one platform
• Intuitive interface that is easy to set up and use
• Advanced automation capabilities for efficient outreach at scale

Cons

• Large number of features and buttons can be overwhelming initially
• Pricing lacks transparency for small-medium businesses and startups
• Has a learning curve to fully utilize all the platform's capabilities

Reviews

On G2, users praise Outreach for helping them "stay on track" with prospecting, easily collaborate on messaging, and automate sequences. It has an average rating of 4.3 out of 5 stars from over 3,400 reviews.

Capterra reviewers highlight Outreach's integration with other tools, simplicity in setting up campaigns, and useful features like seeing who opened emails. Some noted the homepage can feel cluttered with many buttons. Overall, it is seen as a "great prospecting tool with many features."

A Reddit user shared their experience switching from SalesLoft to Outreach, finding Outreach's UX and machine learning capabilities far superior. However, they recommended getting proper training first as it has a learning curve. Another Redditor said "Outreach sucks" without further context.

Pricing

• Pricing starts around $100 per user/month which is average for high-end sales engagement tools
• Lack of transparent pricing can be frustrating for SMBs and startups
• Likely offers annual discounts but no public info on free trial

4. Guru

Guru is a knowledge management platform that helps teams create, compile, and organize content from different sources and deliver them to other team members and customers. Its ability to centralize knowledge and make it easily accessible can significantly enhance team productivity, making it a valuable tool for sales enablement.

Key Features

Guru's key features that make it relevant for sales enablement include:

• Internal workplace wiki building for centralizing sales knowledge
• Easy content creation tools for generating sales collateral quickly
• Robust search functionality to find needed information fast
• Integration with various tools to access knowledge in existing workflows

Popular Use Cases

• Building a centralized sales knowledge base
• Enabling seamless knowledge sharing across sales teams
• Providing easy access to sales collateral and resources

Pros

• Centralizes knowledge making it easily accessible
• Intuitive interface for easy adoption
• Reliable customer support for quick issue resolution

Cons

• Initial effort required to populate the platform with content
• Can be hard to find specific resources without exact keywords
• Some reported tech glitches when moving too fast in the program

Reviews

On G2, Guru has an average rating of 4.7 out of 5 stars. Users praise its centralized library, ease of use and integration. Some note occasional difficulty finding specific resources.

Capterra reviewers give Guru an overall rating of 4.0. They highlight how it empowers employees to find answers and makes creating and organizing documentation easy. The main con cited is the browser occasionally not keeping up.

On Reddit and TrustRadius, users find Guru valuable for housing internal processes and sales knowledge. They appreciate features like the Chrome extension and call it a "must-have" for being successful and professional. The consensus is it's a helpful tool when you want to be a master in your business knowledge.

Pricing

• Free trial for 30 days
• All-in-one plan: $15/user/month ($18 if billed monthly)
• Enterprise plan: Custom pricing

5. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing automation platform that helps businesses attract, engage, and delight customers. Its inclusion in this list of B2B sales enablement tools is well-deserved, thanks to its ability to seamlessly integrate with HubSpot CRM, providing a unified view of the customer journey. HubSpot's intuitive interface, robust feature set, and scalability make it a top choice for businesses looking to streamline their marketing efforts and drive growth.

Key Features

HubSpot Marketing Hub offers an array of features designed to optimize your marketing campaigns:

• AI-powered lead generation to attract and convert more leads
• Omni-channel marketing automation for personalized customer experiences
• Robust analytics to gain insights into campaign performance
• Content creation tools to fuel your marketing efforts

Popular Use Cases

• Building and nurturing relationships with leads through targeted email campaigns
• Creating landing pages optimized for conversion
• Leveraging social media to expand reach and engage audiences

Pros

• Seamless integration with HubSpot CRM for a holistic view of the customer
• User-friendly interface that minimizes the learning curve
• Scalable solution that grows with your business

Cons

• Initial setup and onboarding can be time-consuming
• Pricing model based on contacts can become expensive as your database grows
• Some users find the analytics reporting less intuitive compared to other tools

Pricing

• Starter: Starts at $45/month
• Professional: Starts at $800/month
• Enterprise: Starts at $3,200/month
• Free tools available with limited features

Reviews

On G2, HubSpot Marketing Hub boasts an impressive average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set, ease of use, and the value it brings to their marketing efforts.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its email marketing capabilities, social media scheduling, and seamless integration with Salesforce. Some users note the learning curve and pricing model as potential drawbacks.

Reddit sentiment around HubSpot Marketing Hub is generally positive, with users appreciating its all-in-one nature and powerful automation features. However, some express concerns about the premium pricing, particularly for startups and small businesses.

6. Salesloft

Salesloft is a comprehensive sales engagement platform that supports pipeline building, management, and forecasting. It utilizes AI to transcribe and summarize user conversations, providing valuable insights for sales reps. Salesloft's robust sales forecasting software enables teams to predict future sales outcomes with greater accuracy, while its workflow management tools ensure efficient and effective sales processes.

Key Features

Salesloft's key features focus on enhancing sales pipeline management and forecasting:

• Establish and identify pipelines based on detailed prospect and customer data
• AI-powered conversation transcription and summarization for valuable insights
• Robust sales forecasting software for accurate predictions
• Tools for managing and optimizing sales workflows

Popular Use Cases

• Improving visibility into sales opportunities and pipeline health
• Gaining actionable insights from sales conversations
• Accurately forecasting future sales outcomes for better planning

Pros

• Comprehensive approach to sales pipeline management and forecasting
• AI-driven insights from conversations provide valuable guidance
• Integrates well with various other sales tools

Cons

• Complexity in fully leveraging all features may require additional training
• Higher pricing compared to some other sales enablement tools
• Learning curve for users to become proficient with the platform

Reviews

On G2, Salesloft has an average rating of 4.5 out of 5 stars from nearly 4,000 reviews. Many users praise its automation capabilities, analytics, and seamless CRM integrations.

Capterra reviewers give Salesloft an overall rating of 4.0, highlighting the value it provides for SDR teams and the rich data it offers for understanding outreach success. Some noted minor UX issues and a desire for more non-opp focused features.

Reddit sentiment is generally positive, with users finding Salesloft more intuitive and reliable than competitors like Outreach. They appreciate features like the mobile app and webhook integrations. The consensus is Salesloft is a top choice for teams doing heavy prospecting and outreach.

Pricing

• Annual contract required, pricing ranges from $125 to $165 per user/month
• Prospecting-only capabilities are on the lower end, more advanced packages cost more
• No minimum seat requirement

7. Intercom

Intercom is an AI-powered customer service tool designed to automate and reduce the support volume of customer-facing teams. It centralizes the customer inbox, help center, and tickets into one workspace, streamlining support operations. Intercom's conversational support is powered by its AI chatbot, Fin, which provides instant, accurate answers to customers 24/7.

Key Features

• AI-powered chatbot Fin resolves 50% of support volume instantly
• Omnichannel messaging to engage customers across multiple platforms
• Help Center enables customers to find accurate answers themselves
• AI-enhanced inbox and tools maximize agent productivity

These AI-first tools are designed to transform customer service for customers, support agents, and leaders alike.

Popular Use Cases

• Automating repetitive customer inquiries to reduce support volume
• Providing instant, personalized support across multiple channels
• Empowering support agents with AI-assisted tools and insights

Pros

• Significantly reduces support request volume through automation
• HIPAA compliant without massive cost
• AI chatbot is quick to set up and provides useful assistance

Cons

• Usage-based pricing can be difficult to model future costs
• Some marketed features are more limited than they initially appear
• Growing complexity and additional fees for individual features

Reviews

On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its clean interface, easy-to-use AI features, and ability to resolve basic queries without human intervention.

Capterra reviewers appreciate Intercom's effectiveness in customer-centric industries, real-time communication, and personalized interactions. However, some note that advanced features are locked behind higher-tier plans.

Reddit sentiment suggests Intercom is a capable tool for customer engagement when used strategically, but pricing and certain limitations have prompted some users to explore alternatives like HelpScout for their needs.

Pricing

• Essential plan starts at $39 per seat/month
• Advanced plan with AI features is $99 per seat/month
• Expert plan for large teams is $139 per seat/month
• All paid plans have a 14-day free trial

8. DocSend

DocSend is a secure document sharing and tracking platform that enables sales teams to efficiently manage and share sales collateral with prospects. As part of the Dropbox suite of tools, DocSend provides a centralized hub for organizing, distributing, and analyzing the performance of sales content, making it a valuable addition to any B2B sales enablement toolkit.

Key Features

• Control access to shared files, ensuring document security and privacy
• Receive real-time feedback and track changes to documents
• Gain insights into recipient engagement with document visitation statistics
• Utilize virtual data rooms for securely sharing sensitive information with clients

These features make DocSend particularly useful for sales teams looking to streamline their document management processes and gain valuable insights into prospect engagement.

Popular Use Cases

• Sharing and tracking sales pitch decks, proposals, and contracts
• Managing sensitive documents during due diligence processes
• Providing secure client portals for completed documents

Pros

• Intuitive interface for easy file management and sharing
• Comprehensive document analytics for tracking engagement
• Seamless integration with Dropbox for enhanced file management

Cons

• Limited customization options for watermarks and branding
• Higher pricing compared to some competitors
• Steep learning curve for advanced features like virtual data rooms

Pricing

• Personal plan starts at $15/user/month (about $10/user/month when billed annually)
• Standard plan is $65/user/month ($45/user/month when billed annually)
• Advanced and Advanced Data Room plans are $250/month and $300/month respectively ($150/month and $180/month when billed annually)
• All plans come with a free trial

Reviews

On Capterra, DocSend has an average rating of 4.5 out of 5 stars. Users praise its ease of use, document tracking capabilities, and security features. One reviewer noted, "DocSend is helpful for sharing sensitive files that need to be viewed, not edited."

G2 reviews echo similar sentiments, with users highlighting the valuable marketing insights and improved prospect experiences that DocSend enables. The platform has an average 4.6 out of 5 star rating on G2.

Discussions on Reddit suggest that while some users find the pricing a bit steep, the majority consider DocSend a powerful tool for securely managing and sharing sales documents. The general consensus is that it provides an intuitive and efficient solution for sales professionals.

9. Brainshark

Brainshark is an AI-powered sales readiness platform that provides on-demand training, coaching assessments, and content authoring capabilities. It helps sales teams improve their performance by identifying skill gaps, delivering personalized training, and measuring the impact of enablement programs.

Key Features

Brainshark offers interactive sales content creation, personalized training within coaching lessons, and AI-powered feedback to help sales reps improve their skills. It also identifies performance issues in team workflows and provides readiness scorecards to gauge rep preparedness.

• Create engaging, interactive sales training content
• Deliver personalized coaching and practice sessions
• Measure rep readiness with AI-powered analysis and scorecards
• Identify and address performance gaps in sales workflows

Popular Use Cases

• Onboarding and continuous training for sales reps
• Improving sales pitch delivery and conversational skills
• Ensuring reps have mastered key messages and value propositions

Pros

• Provides detailed, personalized feedback to enhance rep performance
• Offers comprehensive solutions for sales enablement needs
• Experienced team helps accelerate time-to-value

Cons

• Requires time and effort to create and maintain interactive content
• Has a steeper learning curve than some other tools
• Pricing is only available via custom quote

Reviews

On Capterra, Brainshark has an overall rating of 4.0 out of 5. Users praise its ability to effectively develop sales teams' skills through professional training sequences. However, some note the admin portal could be more user-friendly.

A sampling of Reddit comments suggests Brainshark is helpful for MSPs looking to train staff on client-specific setups. Users appreciate features like the ability to require reps to complete training before servicing certain accounts. The main drawback mentioned is the learning curve.

Pricing

• Pricing is only available through a custom quote
• Typical cost is around $83 per user/month billed annually
• Minimum of 15-20 users required
• No free trial, but a demo is available

10. PandaDoc

PandaDoc streamlines the process of creating, sending, and managing sales documents. Pre-built templates help sales reps create proposals, contracts, and quotes with minimal effort. PandaDoc also provides insights into which customers are engaged and more likely to commit by tracking their interactions with documents.

Key Features

• Integrations eliminate manual data entry across platforms, saving time and reducing errors
• Drag-and-drop content library to personalize documents with case studies, videos, and pricing
• Collaboration tools simplify negotiation with redlining, commenting, and revision tracking

Popular Use Cases

• Streamlining the creation of sales proposals, contracts, and quotes
• Tracking prospect engagement with sales documents to prioritize follow-up
• Enabling real-time collaboration on sales documents internally and with clients

Pros

• Saves significant time by automating document creation
• Provides valuable insights into prospect engagement
• Improves collaboration and speeds up sales cycles

Cons

• Can be more complex to set up and learn compared to basic document tools
• May be overkill for very simple use cases
• Pricing can add up for large teams

Pricing

• Free eSign plan available
• Paid plans start at $19/user/month billed annually for Essentials
• Business plan is $49/user/month
• Enterprise pricing available upon request

Reviews

On G2, PandaDoc has an average rating of 4.7 out of 5 stars from over 2,400 reviews. Users praise its ease of use, customization options, and time-saving automation.

Capterra reviewers give PandaDoc an overall rating of 4.7, with high marks for features, ease of use, and customer service. One reviewer said "PandaDoc is hands-down the easiest software" compared to alternatives they considered.

A sampling of reviews on Reddit note that PandaDoc is "great for invoices/contracts" and a better alternative to DocuSign and SignNow for digital signing. The consensus is PandaDoc provides excellent value for businesses needing to streamline document workflows.

11. Salesforce

Salesforce is a leading CRM platform that offers AI-powered sales tools to enhance sales performance and drive revenue growth. Its predictive analytics capabilities, powered by machine learning algorithms, enable sales teams to identify patterns, trends, and opportunities in their sales data.

Key Features

Salesforce's AI-driven features focus on optimizing the sales process and empowering sales teams:

• Predictive lead scoring to prioritize high-potential leads
• Opportunity insights to guide sales strategies
• Automated activity capture to minimize manual data entry
• Personalized engagement recommendations to improve customer interactions

Popular Use Cases

• Identifying the most promising leads and opportunities
• Forecasting sales performance and revenue
• Automating repetitive tasks to boost sales productivity

Pros

• Robust predictive analytics capabilities
• Seamless integration with the Salesforce CRM platform
• Extensive customization options to fit unique business needs

Cons

• Higher cost compared to some alternatives
• Complexity may require significant training and onboarding
• Additional fees for certain advanced features and integrations

Reviews

On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its comprehensive feature set, customization options, and robust security.

Capterra reviewers highlight Salesforce's versatility and customization capabilities, with one user stating, "This CRM is incredibly versatile." However, some note that the platform can be sluggish at times and may require expert training to fully utilize its features.

Pricing

• Starter Suite: $25 per user, per month, billed annually
• Professional: $80 per user, per month, billed annually
• Enterprise: $165 per user, per month, billed annually
• Unlimited: $330 per user, per month, billed annually
• Einstein 1 Sales: $500 per user, per month, billed annually

12. Membrain

Membrain is a sales enablement CRM that helps companies identify prospects, forecast sales, and manage sales accounts. It can run alongside, replace, or plug into existing CRMs, offering features including pipeline management, prospecting, lead scoring, sales analytics, and content management.

Key Features

Membrain offers several key features that make it a powerful B2B sales enablement tool:

• Helps identify top sales prospects, improving lead generation efficiency
• Provides customizable sales steps for each customer, tailoring the sales process
• Includes a centralized content management hub for sales collateral
• Offers pipeline management tools to track and optimize the sales process

Popular Use Cases

• Optimizing the B2B sales process from prospecting to closing deals
• Centralizing and managing sales content for easy access and sharing
• Gaining insights into sales performance through analytics and reporting

Pros

• Integrates with existing CRMs to add functionality without a full overhaul
• Customizable sales steps and content for a tailored approach
• Robust analytics provide actionable insights to optimize sales

Cons

• Learning curve to fully utilize the advanced features
• May require additional customization to fit specific sales processes
• Higher price point compared to some other sales enablement tools

Reviews

On Capterra, Membrain has an overall rating of 4.0, with users praising its flexibility, ideal fit for complex B2B sales, and combination of process and content management. Some noted minor technical issues with integrations.

G2 reviews give Membrain 4.6 out of 5 stars. Customers highlight how it helps execute sales strategy, delivers customer value, and offers solid but flexible functionality. A few mention occasional integration hiccups.

Pricing

• Prospecting: $49 per user/month
• Active Pipeline: $69 per user/month
• Account Growth: $89 per user/month
• Free trial available

13. Whatfix

Whatfix is a digital adoption platform that offers personalized onboarding, interactive guidance, and on-demand support. It's a popular B2B sales enablement tool because it helps sales teams quickly onboard and train reps on new software and processes. By providing in-app guidance and self-help resources, Whatfix reduces time spent on training while increasing rep productivity and software adoption.

Key Features

• Interactive guided flows and in-app messaging make it easy for reps to navigate complex applications
• Aggregates training material into a centralized, easily accessible knowledge repository
• Collects user behavior data and runs feedback surveys to optimize the user experience
• Offers personalized onboarding tailored to individual rep needs

Popular Use Cases

• Onboarding and training sales reps on CRM, sales engagement, and other tools
• Providing in-app support and guidance as processes or applications change
• Enabling self-service support to reduce questions for sales operations

Pros

• Comprehensive support for change management during digital transformation
• Reduces sales training time and costs
• Improves data quality in key sales tools

Cons

• Can require significant time to set up and customize
• User interface has a learning curve
• May slow down application load times

Reviews

On G2, Whatfix has an average rating of 4.6 out of 5 stars from 338 reviews. 82% of users rated it 5 stars, praising its digital adoption and onboarding capabilities.

Capterra reviewers give Whatfix an overall rating of 4.7, highlighting its ease of use, helpful in-app guidance, and time savings. A few noted minor UX issues.

Reddit sentiment is mostly positive, with users finding Whatfix effective for guiding reps through complex tools when used in a training environment. Some felt the flows could be disruptive in a live production setting.

Pricing

• Pricing starts at $199/month for the basic plan
• Professional and enterprise plans available with custom pricing
• Free trial offered

14. Mindtickle

Mindtickle is a revenue enablement platform that provides sales teams with training programs, coaching rooms, and performance tracking. It offers a range of features to help sales reps improve their skills and close more deals, making it a great choice for B2B sales enablement.

Key Features

Mindtickle offers several features that enhance its utility as a sales training and coaching platform:

• Create and offer training and coaching resources to staff, ensuring continuous learning and development
• Gather call data to generate insights, helping sales teams understand and improve their performance
• Digital sales rooms provide a centralized location for all sales interactions
• Sales forecasting tools help teams predict future sales outcomes with greater accuracy

Popular Use Cases

• Onboarding and ramping new sales hires with interactive training programs
• Delivering ongoing coaching and skills development for sales reps
• Tracking sales performance metrics and identifying areas for improvement

Pros

• Comprehensive approach to sales training and coaching can significantly enhance team productivity
• AI-powered insights and recommendations help optimize sales strategies
• Customizable learning paths and digital sales rooms enable personalized enablement

Cons

• Implementation and customization to fit specific organizational needs can be time-consuming
• Reporting capabilities may require familiarity with Mindtickle's API to get the most value
• SCORM file compatibility issues may arise, requiring adjustments

Reviews

On G2, Mindtickle has an average rating of 4.7 out of 5 stars from over 2,000 reviews. Users praise its unified content management, field training enablement, and digital sales rooms.

Capterra reviewers give Mindtickle an overall rating of 4.0, highlighting that it is easy to use and offers a fun, engaging way to learn sales skills. Some noted minor performance issues.

A sampling of Reddit sentiment shows users find Mindtickle to be one of the best sales enablement tools, especially for digital sales rooms. They appreciate features like the integration with HubSpot to get meeting analytics and overviews.

Pricing

• Pricing starts at $15 USD per user per month
• Free trial available
• Custom enterprise pricing available

15. Seismic

Seismic is a comprehensive sales enablement platform that focuses on content automation and personalization. With Seismic, you can optimize your sales materials, increase efficiency, and gain valuable insights into content performance.

Key Features

Seismic offers a range of features closely related to sales enablement, including:

• Sales enablement dashboards for tracking content usage and performance
• Centralized content management for easy access and updates
• Personalization and customization of sales materials for specific prospects
• Intelligent content recommendations based on prospect profiles

Popular Use Cases

• Generating personalized sales collateral on the fly for targeted prospects
• Onboarding, training, and coaching sales teams with interactive content
• Tracking content usage and performance to optimize sales enablement efforts

Pros

• Advanced content analytics to track content effectiveness
• Translation capabilities for reaching global audiences
• Seamless integration with popular sales and marketing tools

Cons

• Complex configuration to align with specific sales processes
• Longer deployment time compared to other sales enablement tools
• Regular content maintenance required to ensure relevancy

Reviews

On G2, Seismic has an average rating of 4.7 out of 5 stars from 1,344 reviews. Users praise its content automation capabilities and personalization features.

Capterra reviewers give Seismic an overall rating of 4.6, highlighting its ease of finding relevant content and the ability to customize materials. Some noted the initial learning curve for getting the most out of the platform.

Pricing

• Seismic does not publicly disclose pricing
• You need to contact their sales team for a custom quote based on your specific needs and requirements

16. Showpad

Showpad is a comprehensive sales enablement platform designed to empower sales teams and enhance buyer engagement. As a leading tool in the B2B sales enablement category, Showpad offers a range of features that make it an attractive choice for businesses looking to streamline their sales processes and drive revenue growth.

Key Features

Showpad's key features are tailored to address the unique challenges faced by B2B sales teams:

• Centralized content repository for easy access to up-to-date sales collateral
• AI-powered content recommendations to suggest the most relevant assets
• Personalized buyer experiences through interactive content and digital sales rooms
• Comprehensive analytics to track content performance and buyer engagement

Popular Use Cases

• Enabling sales teams with the right content at the right time to have impactful conversations
• Collaborating with buyers in digital sales rooms to accelerate deal cycles
• Gaining insights into content effectiveness to optimize sales strategies

Pros

• Intuitive user interface for easy adoption by sales teams
• Robust content management capabilities
• Seamless integration with popular sales tools and platforms

Cons

• Higher pricing compared to some other sales enablement tools
• Requires ongoing content maintenance to ensure relevance
• May have a learning curve for users unfamiliar with sales enablement platforms

Reviews

On G2, Showpad has an impressive average rating of 4.6 out of 5 stars based on over 1,600 reviews. Users praise its ease of use, content management features, and the ability to drive meaningful conversations with buyers.

Capterra reviewers give Showpad an overall rating of 4.4, highlighting its effectiveness in streamlining sales processes and enabling sales teams to deliver personalized buyer experiences.

Across various review platforms, customers consistently commend Showpad for its ability to bridge the gap between sales and marketing teams, ensuring that sellers have access to the most impactful content to engage buyers and close deals faster.

Pricing

• Essential plan – Request for a custom quote
• Plus plan – Request for a custom quote
• Ultimate plan – Request for a custom quote

17. Attach by Cirrus Insights

Attach by Cirrus Insights is a sales enablement tool that measures how prospects interact with content shared with them. It provides deep insights into whether prospects open, review, and share the content, helping sales reps optimize their strategies based on this data.

Key Features

Attach offers several features that make it a useful sales enablement tool for B2B teams:

• Provides a content hub to make it easy for the team to access content
• Tracks interactions with shared content to provide valuable data on what works
• Offers a free version to try before committing to a paid plan

Popular Use Cases

• Gaining visibility into which content pieces are most effective at each stage of the sales cycle
• Uncovering new leads when content is forwarded to other stakeholders

Pros

• Helps focus time on engaged prospects by revealing who is actually reading content
• Provides page-by-page analytics to show where prospects spend the most time
• Integrates with Salesforce to sync viewer engagement data

Cons

• Can be confusing when the tool automatically opens LinkedIn profiles
• Stats dashboard has a learning curve to understand

Reviews

On G2, Cirrus Insight has an average rating of 4.2 out of 5 stars from over 1,400 reviews. Users praise the speed of installation, reliability of Salesforce sync, and helpful email templates. Some noted occasional issues with the Chrome extension.

Capterra reviewers give Attach an overall rating of 4.0. They highlight the control over document sharing and insightful reporting. A few mentioned billing and invitation delivery problems.

Pricing

• Salesforce Sync: $14/user/month billed annually (about $17/month)
• Pro plan with inbox, mobile, and scheduling: $21/user/month billed annually (about $25/month)
• Expert plan adding email blasts, templates, tracking: $49/user/month billed annually (about $59/month)

18. Vyond

Vyond is an online video animation software that allows sales teams to create engaging videos using a library of templates, without needing any experience in video editing. It helps sales reps leverage the power of video to enhance their sales pitches, product demos, and marketing campaigns.

Key Features

• Wide variety of visual styles including animated, photorealistic, mixed media, and live capture
• AI-powered instant video maker and full-featured video editor
• Customizable templates with a range of settings, characters, and props
• Ability to generate new visual elements on-demand using custom generative AI tools

These features enable sales teams to quickly create personalized and visually appealing videos that effectively communicate their message and drive engagement.

Popular Use Cases

• Creating personalized video sales pitches and follow-ups
• Developing engaging product demos and tutorials
• Enhancing marketing campaigns with attention-grabbing videos

Pros

• No video editing experience required with easy-to-use templates and AI tools
• Ability to create videos in a wide range of styles for sustained engagement
• Enterprise-level security features for data protection

Cons

• Focused primarily on video content which may limit usefulness for some sales teams
• Initial learning curve to fully utilize all the features and customization options
• Higher pricing compared to some other sales enablement tools

Pricing

• Essential plan: $25/month per user
• Premium plan: $54/month per user
• Professional plan: $92/month per user
• Enterprise and Agency plans: Custom pricing

Reviews

On G2, Vyond has an average rating of 4.6 out of 5 stars. Users praise its AI-powered features, ability to produce videos quickly, and the variety of visual styles. Some noted a lack of certain character angles and perspectives.

Capterra reviewers give Vyond an overall rating of 4.7, highlighting the value it provides for training videos. Positive reviews mentioned the text-to-speech and ability to edit individual scenes. A few users experienced initial difficulties learning the interface.

On Reddit, Vyond discussions revolve around its effectiveness for training and eLearning. While some feel the animation style has become overused, most agree it's a useful tool when used appropriately. Users appreciate features like the character creator and would like to see more realistic visual options.

19. Vidyard

Vidyard is a powerful video messaging platform that enables sales teams to incorporate personalized video into their outreach and internal communication strategies. Its ability to boost engagement and response rates makes it a valuable addition to any B2B sales enablement tech stack.

Key Features

• Create personalized one-on-one video messages to increase engagement and response rates from prospects
• Manage video creation, hosting, and analytics in one platform for a streamlined workflow
• Enhance viewer experience with interactive elements like CTAs and custom landing pages
• Gain valuable insights from detailed video analytics to optimize content performance

Popular Use Cases

• Sending personalized video outreach to prospects to stand out in crowded inboxes
• Delivering custom product demos and walkthroughs to move deals forward
• Sharing internal updates and training videos with sales teams

Pros

• Intuitive tools make it easy for anyone to record and send videos
• Helps build personal connections in remote selling environments
• Integrates with popular sales and marketing platforms

Cons

• Some advanced features are only available on higher-priced plans
• Video quality can vary based on the user's recording setup

Pricing

• Starts at $228 USD per year for the Pro plan
• Custom pricing available for larger teams and enterprises
• 14-day free trial offered on all paid plans

Reviews

G2 users give Vidyard an average rating of 4.5 out of 5 stars. Many praise its ability to humanize digital communication and provide valuable engagement insights.

On Capterra, reviewers highlight Vidyard's ease of use and time-saving benefits, awarding it an overall rating of 4.0. Some note minor UX quirks but appreciate the tool's impact on their sales efforts.

Vidyard has mixed but generally positive sentiment on Reddit. Users find it effective for sending personalized outreach, though some question the ROI compared to the time invested in creating videos. Most agree it can be a valuable addition to a sales tech stack when used strategically.

Conclusions

With the wide range of B2B sales enablement tools available, choosing the right one for your needs can be a daunting task. When evaluating options, consider factors such as your team's size, the complexity of your sales process, and the specific features that align with your goals. Look for tools that offer seamless integration with your existing tech stack, provide robust analytics and reporting, and have a user-friendly interface for easy adoption.

Among the top B2B sales enablement tools featured in this article, Bardeen, Highspot, and Outreach stand out for their comprehensive feature sets and proven track records of driving sales success. Bardeen's AI-powered automation capabilities and extensive integrations make it a versatile choice for streamlining workflows and saving time. Download the Bardeen Chrome extension to start automating your sales processes today, or sign up for a free 14-day trial of its premium features to experience the full power of AI-driven sales enablement.

No matter which tool you choose, investing in B2B sales enablement is a critical step toward optimizing your sales processes, empowering your team, and ultimately driving revenue growth. By leveraging the right technology and best practices, you can equip your sales team with the resources they need to succeed in today's competitive landscape.