TL;DR
Discover the 18 best AI lead generation software and what makes each great.
By the way, we're Bardeen, we build a free AI Agent for automating repetitive tasks.
Since you're interested in lead generation, check out Bardeen's sales prospecting automation features.
Lead generation can be a meticulous process. Sales and marketing teams put a lot of time and effort into collecting and organizing data, building prospect lists or campaigns, creating personalized messaging, and so much more. But is all that work necessary?
The best lead generation software can do a lot of that heavy lifting for you. So, we've curated a list of the top 18 AI tools used to generate leads. We'll explore each tool's key features, popular use cases, pros, cons, and pricing, as well as genuine user reviews from trusted sources like G2, Capterra, and Reddit.
What is lead generation?
Lead generation is a strategic process that involves finding and engaging with potential customers to create business opportunities. Lead generation can involve a lot of different tactics, including email marketing, social media marketing, conversion rate optimization (CRO), Chatbots, and much more.
AI for lead generation can help make the process more efficient, personalized, and data-driven. Organizations that integrate AI into their lead generation efforts often see improved audience targeting, reduced marketing costs, and better decision-making.
Streamlining your sales funnel: the power of lead generation tools
Lead generation can involve a lot of different tactics. This means that AI lead generation tools come with a wide range of features and capabilities.
Before you pick the right tool, you need to define your strategy and only then choose the tool that best suits your needs.
Use AI to find new leads
AI has made it easier to target ideal prospects. One way to use AI for lead generation software is to have it comb through vast swaths of data in your CRM and social media interactions to help recognize patterns. For example, AI can tell you what groups have the highest close rates or the biggest deal amounts. You can then use that data to refine your Ideal Customer Profile (ICP). And if you need help with figuring out your ICP, Bardeen can help with automations such as this:
Generate a customer persona report in a Google Doc from Google Sheets using BardeenAI
How does this playbook work?
Understanding customers is key for product and marketing, but analyzing data is time-consuming. This playbook generates a detailed buyer persona report in a new Google Doc by analyzing a Google Sheet with customer data using AI.
Once you’ve nailed down your ICP, you can use AI web scraping tools to collect data and find new leads on social media, industry discussions, and business directories. AI can then curate a list of prospects for you with the necessary contact details, saving you hours of your time.
How does this playbook work?
Qualifying leads is time-consuming and error-prone. This playbook pulls leads from a Google Sheet, enriches them with data from Apollo and LinkedIn, qualifies them using a custom classifier, and saves the results to a new sheet – automating the entire process.
Finally, you can use AI to send personalized outreach at scale. AI writing tools can create personalized emails based on industry, job title, past interactions, etc. AI can also suggest a new approach based on the results of previous campaigns.
Use AI to nurture new leads
Of course, not all the leads you collect will be ready to purchase right away. To prepare them for the moment they are ready to buy, you can use AI lead generation tools for lead nurturing and personalized outreach.
So many lead nurture campaigns underperform because of poor list quality. AI can help with building a prospect list and enriching your CRM to keep data accurate and up to date. This makes it easy to keep your lists clean and stay strategic.
You can also AI lead generation software to score and qualify your leads. AI can analyze hundreds of criteria to assign an accurate lead score to each contact. You can then use these lead scores to determine which contacts are ready for outreach and which ones need more nurturing. Here’s one Bardeen template you can test right away:
Qualify leads from LinkedIn search and save to Google Sheets
How does this playbook work?
LinkedIn lead qual is time-consuming. This playbook scrapes profile data from a search, uses AI to qualify leads based on your criteria, and saves results to Google Sheets automatically.
Top lead generation platforms for 2025
The market for AI lead generation software is booming and there tons of great products available. The most popular types of tools for lead generation include:
- Sales prospecting automation tools
- CRM & data enrichment tools
- Email marketing software
- Landing page and form builders
- AI chatbots
- Web scrapers
- AI writing assistants
There’s a lot to wrap your head around. That why I put together this list of the best lead generation tools to help you narrow your choices. Enjoy!
Ready to take your lead gen to the next level? Let’s look at the 18 tools we selected to potential add to your lead generation toolkit!
Bardeen
Bardeen is a popular no-code automation platform that empowers users to automate repetitive tasks across various web apps. With its user-friendly interface and powerful features, Bardeen has become a go-to tool for sales teams, revops, marketers, and individuals looking to maximize their productivity. One standout feature is its ability to scrape data from websites and seamlessly integrate it with other apps, saving users countless hours of manual work.
Key features
Bardeen offers a range of powerful features:
- Automate workflows across multiple web apps
- Scrape data from websites and import it directly into other apps
- Create custom automations using natural language with the MagicBox
- Leverage AI-powered suggestions for personalized automations
Popular use cases
- Sales teams and marketers automating lead generation, prospecting, qualifying, and outreach
- Recruiters sourcing top talent and sending personalized messages
- Individuals optimizing their personal productivity workflows
Pros
- Intuitive no-code interface makes automation accessible to everyone
- Powerful web scraping capabilities save significant time and effort
- Native integration with 100+ apps like Google Sheets, Salesforce, or HubSpot
Cons
- While affordable for individuals, pricing may be steep for larger teams
- Integrations with certain enterprise-level apps are not yet available
Reviews
On G2, Bardeen boasts an impressive 4.8 out of 5-star rating. Users praise its ease of use, powerful automation capabilities, and time-saving benefits.
Capterra reviewers give Bardeen an overall rating of 4.5, highlighting its user-friendly interface, excellent customer support, and value for money. Some users note minor issues with data scraping accuracy.
Reddit users share positive experiences with Bardeen, particularly for scraping data from websites and automating Notion workflows. They appreciate the tool's ability to handle complex tasks and its active community support.
Pricing
Bardeen’s pricing has been optimized for 2025 and includes the following plans:
- Free plan: Get 100 credits per month to build and test automations to transform your GTM motion.
- Starter plan: From $99/month for 15,000 annual credits, includes AI agents, AI playbook Builder, basic Integrations, and unlimited team members.
- Teams plan: From $500/month for 120,000 annual crexdits, includes everything on Starter and CRM + outreach integrations, waterfall enrichment, cloud workflows, dedicated Slack channel, and 2 custom-built AI playbooks built by Bardeen AIgency.
- Enterprise plan: From $1,500/month for over 500,000 annual credits, includes everything on Teams and custom contracts with unlimited credit options, dedicated GTM consultant, priority integrations, SSO, and 5+ custom-built AI playbooks built by dedicated AIgency.
Read why Bardeen is doubling down on AI + humans and how it can accelerate your sales cycle.
Ready to automate your workflows and maximize sales productivity? Sign up to Bardeen's free plan and experience the power of AI sales automation firsthand.
Close
Close is a popular CRM and sales engagement platform designed to help small businesses close deals faster. With its intuitive interface, powerful automation features, and built-in communication tools, Close enables sales teams to streamline their workflows and boost productivity.
Key features
- All-in-one CRM with built-in email, calling, and SMS
- AI-powered tools like Close GPT, Call Assistant, and AI Rewrite Assistant
- Customizable sales pipelines and smart views for better organization
- Powerful automation with email sequences and multi-channel workflows
Popular use cases
- Automating personalized outreach and follow-ups at scale
- Streamlining sales workflows and reducing admin work
- Coaching and managing sales teams with built-in analytics and reporting
Pros
- Fast setup and easy onboarding for sales teams
- Intuitive interface with customizable fields and activities
- Robust automation features to increase rep productivity
Cons
- Lacks some advanced customization options for larger teams
- Higher pricing compared to some competitors
- No mobile app for Android (currently in development)
Reviews
On G2, Close has an impressive 4.7 out of 5-star rating from over 1,150 reviews. Users praise its intuitive platform, helpful automation features, and excellent customer support. A recent reviewer noted, "Close has been very helpful in accomplishing my team's goals, as we use their system on a daily basis."
Another user on Reddit shared their experience, stating, "Close CRM is a solid choice for small to midsize sales teams. It's easy to use and has great built-in communication tools like an auto dialer. The interface is intuitive and importing leads is simple."
Pricing
- Base plan starts at $29/user/month ($19/user/month billed annually)
- Startup: $59/user/month ($49/user/month billed annually)
- Professional: $109/user/month ($99/user/month billed annually)
- Enterprise: $149/user/month ($139/user/month billed annually)
- 14-day free trial available
Enricher
Enricher is a powerful data enrichment tool that helps businesses unlock the full potential of their data. By providing accurate, up-to-date information on over 2.5 billion unique individuals, Enricher enables companies to make data-driven decisions with confidence and create personalized marketing strategies that drive results.
Key features
Enricher offers a range of features to help businesses get the most out of their data:
- Actionable data insights generation
- Data verification
- Lead builder
- AI-powered data enrichment tool for maximizing data value
Popular use cases
- Auto-enriching Salesforce, Hubspot, and other CRMs with Enricher
- Transforming raw data into valuable insights to drive business growth
- Boosting ROI with enriched data and personalized marketing strategies
Pros
- Modern, user-friendly interface
- Handles large amounts of data efficiently
- Integrates with popular tools like Salesforce, Hubspot, Airtable, Mailchimp, Intercom, and Zapier
Cons
- Fewer integrations compared to some competitors
- Pricing may be costly for small companies
Reviews
Enricher is not yet listed on popular review sites like G2 and Capterra, however the company claims impressive ratings from real users. As more users discover the benefits of this powerful data enrichment tool, it's likely that Enricher will continue to gain recognition in the industry.
Pricing
- Basic plan: $279/month for 10,000 credits and 1 user
- Pro plan: $879/month for 50,000 credits and 3 users
- Enterprise plan: Custom pricing for unlimited credits and users
LeadGenius
LeadGenius is a popular AI sales lead generation tool that helps B2B sales and marketing teams scale their outbound processes. With its unique combination of machine learning and human researchers, LeadGenius provides high-quality, custom-sourced data tailored to any specific lead generation campaign.
Key features
- 110+ insights on individuals and companies for effective engagement
- Custom-sourced data tailored to specific business needs
- Global contact and account intelligence, ensuring compliance with regulations
- Consolidation of disjointed data solutions for better efficiency and ROI
Popular use cases
- Defining ideal customer profiles and incorporating sales and marketing data
- Finding unique signals to pinpoint ideal customers using humans and AI
- Delivering custom high-quality data that integrates into current workflows and systems
Pros
- One-stop solution for marketing campaigns and lead management
- Reduces marketing team size and controls extra expenses
- Provides a reliable, accurate, and global source of B2B data
Cons
- Some leads may be outside of target audiences, making it difficult to convert
- Remote operations can sometimes reduce work efficiency
- Lacks a direct connector with HubSpot CRM
Reviews
On G2, LeadGenius has an average rating of 4.3 out of 5 stars from 14 reviews. Users praise its ability to help generate sales and reduce marketing efforts rapidly.
Capterra reviewers highlight LeadGenius as a great form builder, with intuitive forms that improve conversion rates. They appreciate the ready-made professional templates and ease of use.
Reddit users discuss how LeadGenius fills a void for salespeople, providing a new level of workflow automation for outreach and data enrichment. They see it as the future for productive sales teams.
Pricing
- Pricing varies based on specific needs and business scale
- Packages are tailored to different business sizes and requirements
- Contact LeadGenius for a detailed quote
- The average cost for LeadGenius is around $20,000 annually, according to some users.
Merlin AI
Merlin AI is a popular AI-powered sales tool that helps sales teams generate more qualified leads and accelerate their lead generation process. By leveraging AI and machine learning, Merlin AI automates repetitive tasks and provides valuable insights to improve sales performance.
Key features
- AI-powered lead scoring and prioritization
- Automated email and phone outreach
- Intelligent meeting scheduling and follow-ups
- Real-time sales forecasting and analytics
Popular use cases
- Generating and nurturing high-quality leads at scale
- Automating personalized outreach across multiple channels
- Optimizing sales processes with data-driven insights
Pros
- Saves time by automating repetitive sales tasks
- Improves lead quality and conversion rates
- Provides actionable insights to optimize sales strategies
Cons
- Requires some initial setup and training
- May have a learning curve for non-technical users
- Pricing can be higher compared to other sales tools
Reviews
With an overall rating of 4.2 and 232 reviews on AppSumo, Merlin is a solid buy for those seeking a comprehensive AI productivity booster. Merlin is highly praised for its versatility, seamless browser integration, and access to a wide range of AI models. Some minor drawbacks include occasional credit consumption issues and limited API access for certain models.
Pricing
- Teams plan starts at $19/user/month ($15/user/month billed annually)
- Pro plan starts at $29/user/month ($19/user/month billed annually)
- Free demo available upon request
Jasper
Jasper is a popular AI writing assistant that helps marketers, content writers, and entrepreneurs create high-quality content faster. With Jasper, you can generate blog articles, social media posts, marketing emails, and more in over 30 languages. The AI has been trained by industry experts in marketing to help you complete writing tasks quickly and effectively.
Key features
- Generate content 2-5X faster with AI assistance
- Supports 30+ languages for writing and translation
- Trained on 50+ skills based on real-world examples
- Collaborate with team members on documents and projects
Popular use cases
- Writing blog articles, social media posts, and marketing emails
- Breaking through writer's block and sparking fresh ideas
- Translating content into multiple languages for wider reach
Pros
- Saves significant time in content creation
- Offers affordable plans for freelancers and enterprises
- Provides a free trial to test out the AI writing assistant
Cons
- Output can sometimes feel generic and require fact-checking
- Lacks advanced customization compared to newer AI tools
- Some users report glitches and inconsistent performance
Reviews
On G2, Jasper has an average rating of 4.7 out of 5 stars from 1,242 reviews. While many praise its time-saving capabilities, recent reviews suggest the technology is falling behind competitors like GPT-4 in terms of output quality and functionality.
Capterra reviews are mixed, with some users loving Jasper's ease of use and others expressing frustration with the pricing model and customer service. One reviewer claimed they were charged for an annual plan without their knowledge.
Discussions on Reddit indicate that while Jasper can be helpful for certain content needs, many feel there are now better free and lower-cost alternatives available. The general sentiment is that Jasper may be overpriced for its current capabilities.
Pricing
- Creator Plan: starts at $49/user/month ($39/user/month billed annually)
- Pro Plan: $69/user/month ($59/user/month billed annually)
- Business Plan: Custom pricing for enterprise needs
- All plans offer a 7-day free trial
ClickFunnels
ClickFunnels is a popular all-in-one platform for building effective sales funnels and websites. It allows businesses to track and optimize the entire customer journey, from initial contact to final purchase. With its drag-and-drop editor and pre-designed templates, ClickFunnels makes it easy to create high-converting pages without needing technical expertise.
Key features
ClickFunnels offers a range of powerful features:
- Easily create landing pages, sales pages, and entire funnels
- A/B testing to optimize page performance
- Email and Facebook marketing automation
- Affiliate management system
Popular use cases
- Building high-converting sales funnels for products or services
- Creating membership sites and online courses
- Generating leads and nurturing them with automated email sequences
Pros
- Intuitive drag-and-drop page builder
- Extensive library of funnel templates
- Robust affiliate management features
Cons
- Relatively high pricing compared to alternatives
- Some users report a steep learning curve
- Limited customization options for advanced users
Reviews
On G2, ClickFunnels has an average rating of 4.6 out of 5 stars from over 400 reviews. Many users praise its ability to help them generate leads and sales, although some find it complicated to use at first.
Capterra reviewers give more mixed feedback, with some describing it as a disappointment due to bugs, lack of support, and high costs. However, others appreciate the comprehensive feature set for building online businesses.
Sentiment on Reddit is divided, with some seeing value in ClickFunnels' tools and training, while others view it as overpriced and overhyped. Common criticisms include aggressive marketing tactics and affiliates promoting pricey courses.
Pricing
- Startup plan: $97/month ($81/month billed annually)
- Pro plan: $297/month ($248/month billed annually
- 14-day free trial available, credit card required
HubSpot Marketing Hub
HubSpot Marketing Hub is a popular all-in-one sales and marketing automation platform that helps businesses attract, engage, and delight customers. Its comprehensive suite of tools covers everything from email marketing and social media management to lead generation and analytics, making it a go-to choice for marketers looking to streamline their efforts and drive growth.
Key features
HubSpot Marketing Hub offers a range of powerful features, including:
- Email marketing with personalization and A/B testing
- Social media scheduling and monitoring
- Landing page and blog post creation
- Marketing automation workflows
Popular use cases
- Nurturing leads with targeted email campaigns
- Generating leads through optimized landing pages and forms
- Analyzing marketing performance with built-in analytics
Pros
- Seamless integration of various marketing channels
- User-friendly interface suitable for marketers of all levels
- Comprehensive resources and support for onboarding and training
Cons
- Initial learning curve due to extensive features
- Pricing model based on contacts can become expensive as database grows
- Some advanced features require higher-tier plans
Reviews
On G2, HubSpot Marketing Hub has an average rating of 4.4 out of 5 stars from over 12,000 reviews. Users praise its ability to revolutionize their marketing efforts and streamline workflows, while some note the initial learning curve and pricing as potential drawbacks.
Capterra reviewers highlight the platform's seamless integration of sales and marketing functions, with an overall rating of 4.5 out of 5. They appreciate features like email marketing, social media scheduling, and the Salesforce integration.
Discussions on Reddit suggest that HubSpot can be a valuable tool for startups, especially with discounts, but emphasize the importance of fully utilizing its features to justify the cost. Some users find the pricing structure and add-ons to be complex and potentially expensive.
Pricing
- Marketing Hub Starter: Starts at $20/month ($15/month billed annually)
- Starter Customer Platform: Starts at $20/month ($15/month billed annually)
- Marketing Hub Professional: at $890/month ($800/month billed annually)
- Enterprise plan starts at $3,600/month for 5 users. Additional users can be added for $75/month
- Free tools available with limited features and HubSpot branding
Edward.ai
Edward.ai is an AI-powered sales tool that helps businesses generate more leads and close deals faster. By automating repetitive tasks and providing valuable insights, Edward.ai has become a popular choice for sales teams looking to improve their efficiency and effectiveness.
Key features
- AI-powered lead scoring and prioritization
- Automated email and LinkedIn outreach campaigns
- Personalized email and LinkedIn message templates
- Real-time analytics and performance tracking
Popular use cases
- Generating new leads from targeted accounts and personas
- Nurturing leads with personalized email and LinkedIn campaigns
- Prioritizing high-value leads and opportunities
Pros
- Saves time by automating repetitive tasks
- Improves lead quality and conversion rates
- Provides valuable insights and analytics
Cons
- May require some setup and configuration
- Pricing may be higher than some other tools
Reviews
While their G2 and Capterra profiles are not very active yet, UiPath quotes that “We chose Edward.ai as the winner of the startup category because they’re solving a real automation issue related to sales people, with a mixture of technology and deep understanding of the sales process. They’re using an interesting combination of technologies, and they are very focused.”
Pricing
- Pricing information not publicly available
- Contact sales team for a custom quote based on specific needs
Verse.ai
Verse.ai is a popular AI-powered lead generation and qualification tool that helps sales teams connect with more qualified prospects faster. By automating repetitive outreach tasks and engaging leads with human-like two-way conversations, Verse.ai enables sales reps to focus their time on high-value activities like closing deals.
Key features
- AI-powered lead engagement through personalized SMS, email, and phone calls
- Intelligent lead qualification based on custom criteria
- Seamless integration with popular CRMs like Salesforce
- Real-time notifications when leads are ready to talk to sales
Popular use cases
- Automating cold outreach and follow-ups to increase lead volume
- Qualifying inbound leads from digital marketing campaigns
- Reengaging stale or unresponsive leads in the pipeline
Pros
- Saves significant time by automating repetitive outreach tasks
- Improves lead quality by qualifying prospects before handing off to sales
- Provides a more human buying experience compared to static lead forms
Cons
- May require some trial and error to optimize conversation flows
- Higher price point than some other lead gen tools
- Focused primarily on US and Canadian leads
Reviews
Verse.ai scores an impressive 4.9 out of 5 stars on G2, a great score of 4.8 out of 5 on Capterra, and another 4.8 on SoftwareAdvice, each from over 40 individual reviewers.
Pricing
- Pricing is customized based on lead volume and use case
- Contact sales team for custom pricing
- Some users state that paid plans starts at $1,000/month
FastOutreach.ai
FastOutreach.ai is a popular AI-powered cold email tool that stands out for its ability to learn from your own email copy and write messages that sound like you. This makes it an effective solution for sales teams looking to automate personalized outreach at scale.
Key features
- Trains on your emails to match your writing style
- Continuously learns and improves based on your email copy
- Simple and effective for running cold email campaigns
Popular use cases
- Automating personalized cold outreach for B2B sales
- Improving email response rates through AI-powered copywriting
Pros
- Saves time by automating email writing in your own style
- Helps maintain a consistent brand voice across campaigns
- Easy to use for sales teams of all sizes
Cons
- Requires a good amount of your own email data to train on
- May have a learning curve for users new to AI tools
Reviews
While not a lot of public reviews are available, their reviews on Toolify are positive.
Pricing
- Pricing information not publicly available on website
- Demo and consultation required for specific pricing details
Mediafly
Mediafly is a popular AI-powered sales enablement platform that helps sales teams engage buyers more effectively. With Mediafly, reps can easily access and share interactive content, gain valuable insights, and automate tasks to accelerate the sales process.
Key features
- Centralized content management for sales collateral
- AI-powered content recommendations based on buyer interests
- Interactive presentations with analytics to track engagement
- Integration with popular CRMs and other sales tools
Popular use cases
- Enabling sales reps with the right content at the right time
- Delivering personalized, interactive buyer experiences
- Gaining insights into content performance and buyer behavior
Pros
- Intuitive interface for easy content management and sharing
- Robust analytics to measure content effectiveness and buyer engagement
- Seamless integration with existing sales tech stack
Cons
- Higher pricing compared to some other sales enablement tools
- Learning curve for creating interactive content experiences
- Limited customization options for certain features
Reviews
On G2, MediaFly scores an impressive 4.4 out of 5 stars from over 1,300 reviews, and i praised for its revenue enablement solutions.
Capterra reviewers are not as active, but who wrote about the tool gave it 5/5 stars.
Pricing
- Custom pricing based on specific business needs
- No free trial or freemium version available
- Annual contract required, with potential for multi-year discounts
Conversica
Conversica is a popular AI-powered sales assistant that automates lead engagement and qualification. By sending human-like emails and SMS messages, Conversica keeps leads engaged throughout the sales process, allowing sales reps to focus on closing deals with the most qualified prospects.
Key features
- AI-driven two-way email and SMS conversations
- Integrates with popular CRMs and marketing automation platforms
- Real-time lead engagement insights and analytics
- Multilingual support for global sales teams
Popular use cases
- Automating lead follow-up and nurturing
- Identifying and engaging high-quality leads
- Booking meetings and calls for sales reps
Pros
- Saves time by automating repetitive sales tasks
- Improves lead response times and engagement rates
- Provides valuable insights into lead behavior and preferences
Cons
- Can be expensive for small businesses or startups
- Requires careful monitoring to ensure conversations remain relevant
- May not be suitable for complex B2B sales cycles
Reviews
G2 users give Conversica an average rating of 4.5 out of 5 stars, praising its ease of use, quality of support, and ability to generate more qualified leads.
On Capterra, Conversica has an overall rating of 4.6 out of 5, with users highlighting its effectiveness in engaging leads and its seamless integration with existing tools. However, some reviewers mentioned the high cost and the need for ongoing optimization as potential drawbacks.
Pricing
- Custom pricing based on business needs and scale
- Contact Conversica for a personalized quote
- Some users state that pricing starts at $2,999/month
Lindy.ai
Lindy.ai is an AI-powered sales tool that helps businesses generate high-quality leads and close more deals. By leveraging the power of artificial intelligence, Lindy.ai automates repetitive tasks and provides valuable insights to sales teams, making it a popular choice for companies looking to improve their sales processes.
Key features
- AI-driven lead generation and qualification
- Automated email and LinkedIn outreach campaigns
- Real-time sales insights and analytics
- Seamless integration with popular CRM systems
Popular use cases
- Identifying and targeting high-value prospects
- Automating personalized outreach at scale
- Optimizing sales processes based on data-driven insights
Pros
- Saves time by automating repetitive tasks
- Improves lead quality and conversion rates
- Provides actionable insights to optimize sales strategies
Cons
- May require some training to fully utilize all features
- Pricing may be higher compared to other sales tools
Reviews
While reviewers are not yet very active on G2 or Capterra, a very detailed 10web review of the tool outlines all of its useful features and use cases.
Pricing
- Free plan available with 400 credits/month
- Pro plan starts at $49.99/month with 5000 credits/month
- Pro plan starts at $299.99/month with 30,000 credits/month
Copy.ai
Copy.ai is a popular AI-powered copywriting tool that helps sales and marketing teams generate high-quality content quickly and efficiently. With its ability to create targeted sales copy and thought leadership content, Copy.ai streamlines the go-to-market process and improves customer engagement.
Key features
- AI-powered copywriting for various formats like emails, social media posts, and blog articles
- Customizable content generation tailored to specific audiences and brand voice
- Intuitive user interface for easy content creation and editing
- Pre-designed templates and layouts for visually appealing content
Popular use cases
- Generating personalized email campaigns and nurture sequences
- Creating engaging social media posts and product descriptions
- Producing high-quality blog content and website copy
Pros
- Saves time by quickly generating quality content
- Offers affordable pricing plans for beginners and content marketers
- Provides helpful customer support and guidance on using new features
Cons
- Generated content may require manual editing to avoid plagiarism
- May lack the same level of creativity and insight as human writers
- Some advanced features require technical or marketing expertise
Reviews
On G2, Copy.ai has an average rating of 4.7 out of 5 stars from 178 reviews. Users praise its user-friendly interface, time-saving capabilities, and ability to generate quality content for various marketing purposes.
Capterra reviewers appreciate Copy.ai's ease of use, customization options, and helpful support. They note that while the AI-generated content is a great starting point, manual editing is still necessary to ensure originality and avoid plagiarism.
Reddit users share positive experiences with Copy.ai, highlighting its effectiveness for short-form content like product descriptions and social media posts. They value the tool's ability to spark new ideas and overcome writer's block.
Pricing
- Free plan for individuals with 2,000 words in chat and basic features
- Starter plan at $49/month ($36/month billed annually)
- Advanced plan at $249/month ($186/month billed annually)
- Enterprise plan available with custom pricing. Contact sales for more info.
Salesloft
Salesloft (formerly Drift) is a popular AI-powered sales tool that helps businesses engage website visitors in real-time conversations. By automating lead qualification and providing personalized chat experiences, Salesloft (formerly Drift) enables sales teams to focus on high-quality leads, ultimately increasing conversion rates and accelerating the sales process.
Key features
- 24/7 automated chatbots that interact with visitors and qualify leads
- Real-time notifications to sales reps when high-value prospects engage
- Personalized messaging based on visitor behavior and attributes
- Seamless integration with CRM and marketing automation tools
Popular use cases
- Engaging website visitors in real-time to capture and nurture leads
- Qualifying leads automatically before passing to sales
- Providing instant customer support and answering FAQs
Pros
- Streamlines lead qualification and customer engagement
- Personalizes interactions to improve conversion rates
- Integrates with key sales and marketing tools
Cons
- Steep learning curve to utilize advanced features
- Can generate irrelevant conversations that require filtering
- Some integrations are not as seamless as advertised
Reviews
On G2, Salesloft (formerly Drift) has an average rating of 4.4 out of 5 stars from over 1,200 reviews. Many users praise its ease of use, effective lead generation, and helpful automation. Some noted areas for improvement in customization options and pricing flexibility.
Capterra reviewers describe Salesloft (formerly Drift) as a "sensational marketing automation solution" and the "best conversion-maximizing method", citing benefits like 24/7 chat coverage and shortened sales cycles. Ratings average 4.5 out of 5 stars.
Feedback on Reddit is mixed, with some users finding Salesloft (formerly Drift) valuable for booking meetings while others encountered issues with spam and low-quality conversations. Most recommend testing the free version before committing to a paid plan.
Pricing
- Advanced and Premiere plans available with custom pricing
- Contact sales for more info
- Some users state that pricing starts around $75 - $125 per user/month
Exceed.ai
Exceed.ai is a popular AI-powered conversational marketing and sales tool that helps businesses automate lead qualification, follow-up, and meeting scheduling. By acting as a virtual sales assistant, Exceed.ai enables sales teams to focus on closing deals while ensuring every lead is nurtured and engaged.
Key features
- AI-powered conversations that provide contextually relevant messages to leads
- Meeting scheduler that automatically books meetings with qualified leads
- AI-backed lead qualification that asks qualifying questions and hands over quality leads
- Lead re-engagement to help scale and find more qualified leads
Popular use cases
- Automating follow-up and nurturing of inbound leads
- Pre-qualifying leads before handing them off to sales reps
- Scheduling meetings with high-potential prospects
Pros
- Saves significant time and effort for sales teams
- Ensures every lead is followed up and nurtured
- Hands over only qualified leads to inside sales teams
Cons
- The concept of a virtual rep can take some time to get used to
- Requires some ongoing rep involvement to train the AI
- Has some preset limitations and may not be wildly flexible
Reviews
On G2, Exceed.ai has an average rating of 4.7 out of 5 stars from 85 reviews. Users praise its excellent lead qualification capabilities and the support provided by the Exceed.ai team.
Capterra reviewers highlight Exceed.ai as a "breakthrough product" that helps increase qualified meetings and pipeline. They appreciate the results achieved, despite the initial learning curve of working with a virtual sales assistant.
Pricing
- Custom pricing is available. Contact sales for more info.
- Some users state that pricing starts around $1,950/month
ChatHelp.ai
ChatHelp.ai is a popular AI-powered sales tool that helps businesses generate more leads and close more deals. By automating repetitive tasks and providing valuable insights, ChatHelp.ai enables sales teams to focus on building relationships and closing deals.
Key features
- AI-powered chatbot that engages website visitors 24/7
- Automated lead qualification and nurturing
- Seamless integration with popular CRM and marketing tools
- Real-time analytics and reporting
Popular use cases
- Generating leads from website traffic
- Qualifying leads based on predefined criteria
- Nurturing leads with personalized messaging
Pros
- Increases lead generation and conversion rates
- Saves time by automating repetitive tasks
- Provides valuable insights into customer behavior
Cons
- Requires some setup and configuration
- May not be suitable for complex sales processes
- Pricing may be high for small businesses
Reviews
There aren’t enough review publicly available to properly assess ChatHelp.ai, however it’s worth mentioning it scored 8 out of 10 on Tekpon.
Pricing
- Starter plan starts at $19/month
- Professional plan starts at $29/month
- Business plan starts at $49/month
- 14-day free trial available
Using AI for better lead generation software
We've covered 18 of the best AI lead generation tools available today, each with its own unique features, pros, cons, and pricing. When choosing the right tool for your business, consider factors like your budget, team size, specific use cases, and integration requirements.
Ultimately, the best AI lead generation software is the one that aligns with your specific goals and helps you achieve better results with less manual effort. By using the power of artificial intelligence, you can focus on what matters most - building relationships and closing deals.
Getting started with Bardeen
Among the most popular options, Bardeen stands out for its no-code automation capabilities and powerful web scraping features. Close offers an all-in-one CRM solution with AI-powered tools, while HubSpot Marketing Hub provides a comprehensive marketing automation platform.
For those just getting started with AI lead generation, we recommend signing up for a free trial of Bardeen to experience the benefits of automating repetitive tasks and streamlining your workflows. As your needs grow, you can explore more advanced tools like Close and HubSpot to take your sales and marketing efforts to the next level.
If you’re not sure where to start or if you need some additional guidance, you can access our vast resource library. Here are some of our suggestions:
- Stop by the Help Center and learn how to build automations and get help with troubleshooting
- Browse our Playbooks for inspiration
- Join our Community to chat with advanced users and expert
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