19 Best Tools for Sales and Marketing: Top Picks for 2024

Looking for the best sales prospecting tools to supercharge your sales and marketing efforts? Look no further! In this comprehensive guide, we've curated a list of the 19 top-performing tools designed to streamline your processes, boost productivity, and drive revenue growth.

Each tool has been carefully selected based on its features, pros, cons, and real-world customer reviews, ensuring that you have all the information you need to make an informed decision. Whether you're a seasoned sales professional or a marketing maven, this resource has something for everyone.

From AI-powered sales prospecting and personalization to robust CRM integrations and data analytics, these tools cover the full spectrum of sales and marketing needs. We've done the research so you don't have to, providing you with a one-stop-shop for all your sales and marketing tool requirements.

So, let's dive in and explore the 19 best tools that will help you take your sales and marketing game to the next level!

1. Bardeen

Bardeen is a no-code automation platform that integrates with popular apps like LinkedIn, HubSpot, and Salesforce, making it a top choice for sales and marketing teams. With its AI-powered features and ability to automate repetitive tasks, Bardeen helps users save time and increase productivity.

Key Features

Bardeen offers several key features that make it stand out:

• Integrates with 100+ apps for seamless automation
• Free AI web scraper for data extraction
• No-code builder for custom workflows
• Magic Box for ChatGPT-style automation

Popular Use Cases

• AI sales prospecting and outreach automation
• Automated lead generation and qualification
• Market research automation and data enrichment

Pros

• Versatile platform for teams and personal productivity
• AI-powered features for intelligent automation
• Extensive library of pre-built playbooks

Cons

• Steeper learning curve compared to simpler tools
• Higher pricing for premium features and credits
• Requires Chrome browser for full functionality

Reviews

On G2, Bardeen has an impressive 4.9 out of 5 stars rating, with users praising its time-saving capabilities and ease of use. One reviewer noted, "An excellent tool to automate workflows that previously used to take me hours, now take just a few minutes."

Capterra users give Bardeen an overall rating of 4.5 out of 5, highlighting its practical automations and no-code approach. A user shared, "Bardeen solves the problem of manually doing repetitive tasks which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit, Bardeen has generally positive sentiment among users who have tried it for automation and web scraping, with many appreciating its user-friendliness and integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of Pro tier access
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium features
• Business plan: $15/month for teams under 100 people, 500 credits, user administration, analytics, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with specific needs

If you're looking for a powerful automation tool to streamline your sales and marketing workflows, give Bardeen a try. Sign up for free and start automating your tasks today!

2. HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one inbound marketing software that helps businesses attract, engage, and delight customers. With tools for blogging, SEO, social media, email, landing pages, and analytics, HubSpot Marketing Hub enables marketers to execute personalized multichannel campaigns that drive growth.

Key Features

HubSpot Marketing Hub's key features empower marketers to:

• Publish optimized blog content and landing pages
• Automate and personalize email at scale
• Manage leads and analyze the full customer journey
• Track ROI with revenue attribution reporting

Popular Use Cases

• Generating and nurturing high-quality leads
• Creating targeted content for each stage of the buyer's journey
• Measuring and optimizing marketing performance

Pros

• Intuitive all-in-one platform saves time and enhances efficiency
• Robust personalization and automation features
• Seamless integration with HubSpot CRM and Sales Hub

Cons

• Higher price point than some competitors
• Initial learning curve due to extensive features
• Some technical aspects require developer skills

Reviews

G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. They praise its user-friendly interface, powerful automation capabilities, and positive impact on lead generation.

On Capterra, HubSpot Marketing Hub earns an overall rating of 4.5. Reviewers highlight the platform's ease of use, robust feature set, and excellent customer support. Some note the higher price as a potential drawback.

Pricing

• Starter: $45/month, includes 1,000 marketing contacts
• Professional: $800/month, includes 2,000 marketing contacts
• Enterprise: $3,200/month, includes 10,000 marketing contacts
• Free tools available with limited features

3. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that offers a comprehensive suite of tools for sales and marketing teams. Its AI-powered features, such as predictive lead scoring, personalized engagement, and advanced analytics, make it an ideal choice for businesses looking to optimize their sales processes and drive revenue growth.

Key Features

Salesforce's key features for sales and marketing include:

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI
• Lead and opportunity scoring
• Einstein activity capture for automated data entry

Popular Use Cases

• Managing and nurturing leads throughout the sales cycle
• Forecasting sales and identifying high-value opportunities
• Automating data entry and administrative tasks

Pros

• Robust predictive analytics capabilities
• Personalized engagement features
• Extensive customization options

Cons

• Can be expensive for smaller businesses
• Steep learning curve for some users
• Web services API costs extra

Reviews

On Capterra, users praise Salesforce's customization options and trackability, with one reviewer stating, "Salesforce stands out as the top-notch choice for customization and trackability. We're able to configure fields and gather data as per specific workflows, and even automate tasks for smoother operations." The platform has an overall rating of 4.0 on Capterra.

G2 reviewers appreciate Salesforce's comprehensive feature set and scalability, with the platform earning a 4.5 out of 5-star rating. One user notes, "Salesforce is an one stop solution for all industry specific requirements. They could handle end to end customer 360 degree solutions for each and every single needs of an end customer."

On Reddit, users discuss the value of Salesforce for managing sales activities, follow-ups, and data continuity. While some mention the platform's complexity and cost, many agree that proper implementation and integration are key to realizing its full potential.

Pricing

• Starter Suite: $25 per user, per month, billed annually
• Professional: $80 per user, per month, billed annually
• Enterprise: $165 per user, per month, billed annually
• Unlimited: $330 per user, per month, billed annually
• Einstein 1 Sales: $500 per user, per month, billed annually

4. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.

Key Features

• Outbound sequencing to automate personalized email campaigns that engage prospects
• Gmail integration so reps can work directly in their inbox to manage sales activities
• Detailed analytics and reporting to gain insights into outreach performance
• Seamless integration with popular CRMs to sync data

Popular Use Cases

• Automating outreach and follow-up to convert more inbound leads
• Personalizing messages at scale to book more meetings
• Streamlining sales workflows to maximize rep productivity

Pros

• Intuitive platform that is easy to set up and use
• Powerful automation and personalization features
• Robust integrations with key sales and marketing tools

Cons

• Pricing lacks transparency for SMBs and startups
• Overwhelming number of features can mean a learning curve
• Heavy automation risks sounding impersonal if not used strategically

Reviews

On G2, Outreach has an average rating of 4.3 out of 5 stars from over 3,400 reviews. Users praise its ability to help reps stay organized and consistent with prospecting. Some noted the homepage can feel busy with many features to learn.

Capterra reviewers highlight Outreach as a "great prospecting tool with many features" that makes it "easy to target prospects on LinkedIn." However, some wish for more bulk email sending options and a larger compose window.

A Reddit user shared their experience switching from SalesLoft to Outreach, describing Outreach's UX as "a breath of fresh air" compared to SalesLoft feeling like it was only compatible with "Windows 2000." They recommend getting proper training to make the most of Outreach's advanced capabilities.

Pricing

• Pricing is not publicly available, but is estimated around $100 per user/month
• Outreach tends to be on the higher end compared to other sales engagement platforms

5. Demandbase

Demandbase is a comprehensive ABX platform that helps sales and marketing teams align their efforts and drive revenue growth. With its robust account identification, data enrichment, and engagement capabilities, Demandbase has become a go-to solution for B2B organizations looking to implement effective account-based strategies.

Key Features

• Identify and prioritize target accounts using AI-powered insights
• Engage buying teams with personalized experiences across channels
• Measure the impact of ABM efforts on pipeline and revenue

Demandbase's key features enable sales and marketing teams to focus on the right accounts, deliver targeted messaging, and track performance metrics that matter.

Popular Use Cases

• Aligning sales and marketing efforts around high-value accounts
• Personalizing website experiences for target accounts
• Orchestrating multi-channel ABM campaigns

Pros

• Comprehensive ABX platform with robust data and insights
• Seamless integration with popular CRM and marketing automation tools
• Exceptional customer support and success resources

Cons

• Steep learning curve due to the platform's complexity
• Higher cost compared to some other ABM solutions

Pricing

• Pricing is based on the chosen package and ad spend
• Packages range from Professional to Enterprise and Elite tiers
• Custom pricing is available for specific needs

Reviews

On G2, Demandbase has an average rating of 4.3 out of 5 stars from over 1,500 reviews. Users praise its comprehensive features, data accuracy, and customer support.

Capterra reviewers highlight Demandbase's ease of use, powerful account prioritization capabilities, and seamless integrations. The platform has an overall rating of 4.5 out of 5 on Capterra.

Reddit users discuss Demandbase's effectiveness in driving ABM success, with many noting its superior data quality and ABM-specific features compared to other platforms like Clearbit and 6sense.

6. Dialpad Ai Sales Center

Dialpad Ai Sales Center is an AI-powered sales engagement platform designed to help sales teams with both internal and external communications. It offers a range of features that make it a valuable addition to any sales team's toolkit, including real-time coaching, objection handling, call analytics, and seamless integrations with popular CRMs like Salesforce and HubSpot.

Key Features

• Real-time sales coaching and objection handling with AI-powered call analysis
• Real-time Assist cards with tailored notes for reps during calls
• Powerful call analytics and dashboards to track metrics and identify areas for improvement
• Integrations with popular CRMs like Salesforce and HubSpot for automatic activity logging

These features enable sales managers to provide timely guidance to reps and help teams stay focused on closing deals.

Popular Use Cases

• High-velocity outreach and sales call automation
• Real-time coaching and feedback for sales reps
• Streamlining workflows by integrating with CRMs and other tools

Pros

• Built-in AI provides valuable insights and real-time assistance
• Comprehensive integration capabilities reduce the need for multiple tools
• User-friendly interface makes it easy for reps to adopt

Cons

• Pricing may be higher compared to some other sales engagement platforms
• Learning curve associated with mastering the numerous AI-powered features
• Mobile app has some limitations compared to desktop version

Pricing

• Starts at $95 per user per month
• Annual and multi-year discounts are available
• 14-day free trial is offered

Reviews

On G2, Dialpad Ai Voice has an average rating of 4.4 out of 5 stars from 1,834 reviews. Users praise its automation capabilities, real-time transcription, and ease of use for remote teams.

Capterra reviewers give Dialpad mixed feedback, with some praising the product but expressing disappointment with customer service and support. Reviews mention issues with initial setup and billing.

Reddit sentiment is generally positive, with users appreciating Dialpad's API tools and flexibility for remote work. Some critiques include a desire for more granular admin controls and UI improvements. However, Dialpad is often recommended over competitors in Reddit discussions about business phone systems.

7. Intercom

Intercom is an AI-powered customer service tool designed to automate and reduce the support volume of customer-facing teams. It centralizes the customer inbox, help center, and tickets into one workspace, streamlining support operations. Intercom's AI chatbot, Fin, provides conversational customer support, reducing the load on human agents.

Key Features

• AI-powered chatbot Fin resolves 50% of support volume instantly
• Omnichannel messaging to engage customers across multiple platforms
• Help Center enables customers to find accurate answers themselves
• AI-enhanced inbox and AI Copilot maximize agent productivity

These features make Intercom an effective tool for automating customer support and empowering agents.

Popular Use Cases

• Providing instant, 24/7 customer support with the AI chatbot
• Streamlining support operations by centralizing customer communications
• Enabling customer self-service with a searchable help center

Pros

• Significantly reduces support request volume through automation
• HIPAA compliant without high costs
• AI chatbot is quick to set up and provides useful assistance

Cons

• Pricing can be complex with separate fees for individual features
• Some marketed capabilities are more limited than they appear
• Setting up and customizing the AI chatbot for specific needs can be complex

Pricing

• Essential plan starts at $39 per seat/month
• Advanced plan is $99 per seat/month
• Expert plan is $139 per seat/month
• 14-day free trial available

Reviews

On G2, Intercom has an average rating of 4.5 out of 5 stars from over 3,000 reviews. Users praise its useful AI features and HIPAA compliance.

Capterra reviews highlight Intercom's effectiveness for customer-centric industries, noting it is valuable for boosting engagement and support efficiency. Some wished certain features were available on lower-tier plans.

On Reddit, sentiment is mostly positive, with users finding Intercom useful for resolving basic customer queries. However, some noted glitches like chatbots failing to assign chats and UX issues. Overall, Intercom is seen as a solid choice for customer support automation when used within its limitations.

8. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales and marketing teams prospect, engage, and drive more revenue. With a robust B2B database of over 275M contacts and 73M companies, Apollo.io provides users with accurate data to find and connect with their ideal customers.

Key Features

Apollo.io offers a comprehensive set of features to streamline your sales and marketing efforts:

• Easily find and engage with the right leads using advanced search filters and intent data
• Automate personalized outreach at scale with multi-channel sequences
• Gain insights into your sales performance with customizable reports and analytics
• Seamlessly integrate with your existing CRM and sales stack

Popular Use Cases

• Building targeted prospect lists for outbound sales campaigns
• Enriching and cleansing CRM data to ensure accuracy and completeness
• Automating personalized outreach across email, phone, and social channels

Pros

• Comprehensive B2B database with accurate contact and company information
• Intuitive interface and easy-to-use features for sales automation
• Robust integrations with popular CRMs and sales tools

Cons

• Some users report inconsistencies in email verification accuracy
• Higher pricing compared to some competitors in the space
• Learning curve for setting up more complex automation workflows

Reviews

On G2, Apollo.io has an impressive average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise its comprehensive feature set, ease of use, and time-saving benefits for sales prospecting and outreach.

Capterra reviewers give Apollo.io high marks for its lead generation capabilities and customer support, with some noting minor issues with email verification accuracy. Overall, users report significant improvements in sales productivity and pipeline growth using the platform.

Across various online forums like Reddit, users generally recommend Apollo.io as a reliable and cost-effective alternative to other leading sales intelligence tools, particularly for its data quality and all-in-one functionality.

Pricing

• Free plan available with limited features and credits
• Paid plans start at $49/user/month (billed monthly) or $39/user/month (billed annually)
• Enterprise pricing available for larger teams with custom requirements
• All paid plans include a 7-day free trial

9. DocuSign

DocuSign revolutionized how agreements and contracts are signed, making the process digital, secure, and efficient. It offers a cloud-based electronic signature solution that simplifies the signing and management of documents, eliminating the need for physical paperwork and manual processes.

Key Features

These features make DocuSign a valuable tool for sales and marketing teams:

• Easily send, sign, and manage documents with legally binding electronic signatures
• Streamline document workflows with automated routing, reminders, and notifications, including plenty of CRM integrations
• Ensure document security with encryption, authentication, and audit trails to meet regulatory requirements

Popular Use Cases

• Accelerating the contract signing process for sales deals
• Securely sending and tracking important legal agreements
• Automating document approval workflows across departments

Pros

• Simplifies and speeds up document creation, sending, and tracking
• Allows remote document management via mobile app
• Enhances workflow by integrating with popular business apps

Cons

• Expensive for small companies or individuals, with additional fees for advanced features
• Occasional glitches in the mobile app can affect document processing

Pricing

• Plans range from $10/month for a basic personal plan up to $40/user/month for advanced business features
• 20% discount for annual billing
• Additional cost for API access and some add-ons
• 30-day free trial available

Reviews

On G2, DocuSign has an average rating of 4.5 out of 5 stars from over 2,300 reviews. Users praise its efficiency, security, and versatility. However, some note the high cost, especially for small businesses.

Capterra reviewers give DocuSign an overall rating of 4.0. They highlight how it automates manual tasks and integrates well with other tools. A few mention the pricing and occasional mobile app issues as downsides.

Feedback on Reddit suggests that while DocuSign is feature-rich, many users find more affordable alternatives like Adobe Sign, HelloSign, and PandaDoc sufficient for their needs. The general consensus is that DocuSign is geared more toward larger enterprises.

10. Salesmate

Salesmate is a CRM offering automated workflows designed to help sales reps easily view and track their pipelines. Currently serving over 4,000 sales teams in 70 countries, Salesmate lets reps focus on high-value deals so they can hit quotas more consistently. The pipeline updates in real-time, so you can see which deals are cruising at the expected speed, and which ones may need a nudge.

Key Features

• Automate lead assignment, tasks, and communication based on triggers
• Put sales follow-ups on autopilot with email and SMS sequences
• Eliminate manual data entry with automated contact and deal creation
• Get AI assistance for scheduling meetings, drafting emails, and notes

These features help sales teams automate repetitive tasks and communication to close more deals efficiently.

Popular Use Cases

• Automating lead distribution and follow-up for inbound sales teams
• Streamlining outreach and prospecting for outbound sales
• Managing remote sales teams with mobile CRM access and collaboration

Pros

• Intuitive, customizable platform for tailoring to unique sales processes
• Built-in productivity tools eliminate need for multiple software
• Responsive customer support and smooth user experience

Cons

• Some users report dashboards not always working properly
• Initial learning curve to master all the features and capabilities

Pricing

• Basic: $23/user/month billed annually (about $29/month billed monthly)
• Pro: $39/user/month billed annually ($49/month billed monthly)
• Business: $63/user/month billed annually ($79/month billed monthly)
• 15-day free trial, no credit card required

Reviews

On Capterra, users praise Salesmate's automation capabilities for improving productivity. One reviewer noted it "greatly benefits a sales team by streamlining sales processes and enhancing overall productivity." They highlighted the intuitive platform, range of tools, and "exceptional support team." The overall rating is 4.0 out of 5.

G2 reviews echo the sentiment, with users calling Salesmate a "Best CRM Platform" for its interface and ability to maintain day-to-day activities. One user said the "salesmate team helped us to understand and create email templates that we can use for running an email campaign to our prospects and also to track the emails." However, some noted occasional dashboard glitches. Salesmate has 4.6 out of 5 stars on G2.

A Reddit thread asking for opinions on Salesmate garnered positive responses. One user said "Salesmate looks legit" though had reservations about potential add-on costs. Another felt you "almost can't go wrong with any platform" that has core needed features, is user-friendly, and integrates well with other tools - boxes that Salesmate appears to check for many users.

11. Salesloft

Salesloft is a comprehensive revenue workflow platform that supports pipeline building, management, and forecasting. It enables sales teams to establish and identify pipelines based on detailed prospect and customer data, providing a clear view of sales opportunities.

Key Features

• AI capabilities transcribe and summarize user conversations, offering valuable insights for sales reps
• Robust sales forecasting software enables teams to predict future sales outcomes with greater accuracy
• Tools for managing and optimizing sales workflows ensure efficient and effective sales processes
• Integrates with various other tools, making it easy to incorporate into existing sales tech stacks

Popular Use Cases

• Gaining a comprehensive view of the sales pipeline and identifying high-potential opportunities
• Leveraging AI-powered conversation intelligence to gain insights and coach sales reps
• Accurately forecasting future sales outcomes to inform strategic decision making

Pros

• Provides a holistic approach to sales pipeline management and forecasting
• AI-driven insights enhance sales coaching and performance
• Streamlines sales workflows for improved efficiency

Cons

• Fully leveraging all features may require additional training and support due to the platform's complexity
• Some users report occasional slowness or glitches with pre-scheduled emails and certain screens
• Pricing may be prohibitive for smaller teams or those with limited budgets

Reviews

G2 users give Salesloft an average rating of 4.5 out of 5 stars. They appreciate the automatic call recognition, customizable cadences, and Salesforce integration. However, some note that manually adding contacts from Salesforce to Salesloft can be time-consuming.

On Capterra, reviewers highlight Salesloft's ability to provide visibility into sales activities and trends. The tool receives an overall rating of 4.0, with ease of use, features, and customer service all scoring above 4.0. Value for money receives a slightly lower 3.8 rating.

Across Reddit threads, sales professionals discuss Salesloft as a top choice alongside Outreach, praising its user-friendly interface, reliability, and support. They recommend it for teams heavily focused on cold calling and multi-channel outreach. The general consensus is that while not perfect, Salesloft is a powerful tool that delivers strong results when used effectively.

Pricing

• Annual contract required, pricing ranges from $125 to $165 per user per month depending on the package
• Entry level provides prospecting capabilities at the lower end of the price range
• No minimum seat requirement

12. Pipedrive

Pipedrive is a comprehensive sales CRM and pipeline management software that helps sales teams streamline their processes, track deals, and boost revenue. With its AI-powered insights and automations, Pipedrive enables sales professionals to focus on selling while the tool handles repetitive tasks and provides data-driven recommendations.

Key Features

Pipedrive's key features include lead and deal management, sales forecasting, data analytics, and reporting. These capabilities allow sales teams to:

• Track and manage leads throughout the sales funnel
• Automate follow-ups and nurture leads with personalized communication
• Forecast revenue and identify growth opportunities
• Gain insights into team performance and sales activities

Popular Use Cases

• Streamlining sales processes and consolidating data in one unified tool
• Automating follow-ups to ensure timely responses to leads
• Monitoring sales achievements and assessing team performance for ongoing improvement

Pros

• Integrates with over 400 third-party apps for enhanced functionality
• Intuitive drag-and-drop interface for managing deal pipelines
• AI-powered insights and recommendations to optimize sales strategies

Cons

• No free forever plan available
• Phone support is limited to Power and Enterprise users

Pricing

• Essential: $14 per user/month billed annually, $24 billed monthly
• Advanced: $34 per user/month billed annually, $44 billed monthly
• Professional: $49 per user/month billed annually, $64 billed monthly
• Power: $64 per user/month billed annually, $79 billed monthly
• Enterprise: $99 per user/month billed annually, $129 billed monthly
• 14-day free trial

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5. Users praise its efficiency improvements and ease of setup. One reviewer noted, "It is easy to set up, to create and start a campaign, to use on SalesNavigator, for example."

G2 users give Pipedrive an average 4.3 out of 5 star rating. Positive reviews highlight the intuitive interface, customization options, and responsive customer support. A user shared, "Implementation was easy to set up, Import2 is very responsive and even other questions that I had from support."

If you want to scale and manage your client base effectively you need a CRM, like Pipedrive, simple as that.

Eden BrownleeDirector and Senior Digital Strategy Consultant, Accentuate Web Design & Marketing

13. RollWorks

RollWorks is a robust account-based marketing (ABM) lead generation platform designed for B2B companies in the information technology and service industries. It offers audience segmentation and campaign personalization tools that make it a valuable addition to this list of top sales and marketing tools.

Key Features

RollWorks provides several features that make it an effective ABM tool:

• Collaboration tools to align sales and marketing teams
• Engagement tracking to monitor lead interactions
• Intent data and predictive analytics to identify top opportunities
• Detailed lead behavior and intent insights to improve lead quality

Popular Use Cases

• Focusing marketing and sales efforts on target accounts
• Tracking impact of ABM campaigns on revenue
• Surfacing high-intent leads for sales team prioritization

Pros

• Provides account-level engagement and intent data
• Integrates with key tools like Hubspot, G2 and Slack
• AI-driven account and persona targeting for ad campaigns

Cons

• Pricing is not transparent, need to contact sales
• Some UX and navigation challenges reported
• Can be overwhelming to set up and adopt for teams

Pricing

• Standard, Professional and Ultimate packages available
• Pricing is custom, must contact RollWorks sales team
• No free trial period mentioned on website

Reviews

On G2, users praise RollWorks' ability to provide actionable account insights and the impact it's had on their ABM strategies. It has an average rating of 4.3 out of 5 stars.

Positive themes from reviews include the support during implementation, direct integrations with key tools, and the ability to track account engagement across the funnel. Some cons noted are around the reporting functionality and learning curve for teams.

Discussions on Reddit indicate RollWorks is differentiated by its multi-faceted approach to account targeting that goes beyond just IP-based tactics. However, some feel the pricing can be prohibitive for smaller teams.

14. Saleshandy

Saleshandy is a popular sales and marketing automation tool that helps businesses streamline their outbound sales and marketing efforts. It offers a range of features including cold email automation, lead management, email tracking, and more, making it an ideal choice for businesses looking to optimize their sales and marketing processes.

Key Features

• Automate personalized cold email campaigns at scale
• Track email opens, clicks, and replies in real-time
• Manage leads and deals with advanced lead management features
• Improve email deliverability with auto email warm-up and sender rotation

These features allow businesses to engage with their prospects effectively, nurture leads, and close more deals faster.

Popular Use Cases

• Automating personalized cold email outreach for lead generation
• Tracking and managing leads throughout the sales funnel
• Improving email deliverability and avoiding spam filters

Pros

• User-friendly interface and easy to set up
• Advanced personalization and customization options
• Robust email tracking and analytics

Cons

• Limited integration options compared to some other tools
• Higher pricing for advanced features and larger contact lists

Pricing

• Cold Emailing plans start at $25/user per month
• B2B Lead Finder (Email Only) plans start at $39/month for 1,000 credits
• B2B Lead Finder (Email + Phone) plans start at $66/month for 1,000 credits
• 14-day free trial available for all plans

Reviews

On G2, Saleshandy has an average rating of 4.6 out of 5 stars based on over 500 reviews. Users praise its ease of use, personalization features, and email tracking capabilities.

Capterra reviewers give Saleshandy an average rating of 4.5 out of 5 stars based on more than 100 reviews, highlighting its effectiveness for cold email outreach and lead management.

15. Highspot

Highspot is a leading sales enablement platform that provides a centralized hub for all sales content. It helps sales teams find, customize, and deliver engaging presentations and collateral. With Highspot, you can ensure that your sales representatives have access to the most up-to-date and relevant content at their fingertips.

Key Features

Highspot offers sales content management, sales playbooks, content customization, content recommendations, and content sharing and presentation capabilities. These features enable sales teams to easily access, personalize, and deliver impactful content to prospects throughout the sales cycle.

Popular Use Cases

• Centralizing and organizing sales content for easy access and updates
• Providing sales reps with customizable presentations and collateral
• Leveraging AI-powered content recommendations for targeted prospect engagement

Pros

• Intuitive user interface and easy adoption for sales teams
• AI-powered content scoring to identify the most effective and impactful content
• Seamless integration with other sales and marketing tools

Cons

• Difficult and sometimes impossible to integrate with legacy or customized CRM systems
• Lacks advanced customization options for the user interface
• Depends on accurate and up-to-date user engagement data for content recommendations

Reviews

On G2, Highspot has an average rating of 4.7 out of 5 stars from 1,021 reviews. Users praise its AI-driven content recommendations, ease of use, and seamless integrations.

Capterra reviewers give Highspot an overall rating of 4.6, highlighting its content management capabilities and the positive impact on sales productivity. Some note minor limitations in customization options.

Pricing

• You need to reach out for a demo and custom pricing

16. Gong.io

Gong.io stands out as the leading revenue intelligence platform, transforming organizations by capturing and analyzing customer interactions across all channels. Gong's AI technology enhances visibility, decision-making, and revenue growth, ranking it #1 in multiple categories by G2. With seamless integration into various CRM systems, Gong enables real-time data insights and boosts team productivity through automated actions based on customer conversations.

Key Features

Gong.io's key features closely align with the needs of sales and marketing teams, making it a valuable tool in their tech stack:

• Deal intelligence that provides visibility into deal health and potential risks
• Conversation intelligence to analyze customer interactions and identify winning strategies
• Revenue intelligence for a comprehensive view of the sales pipeline and performance

Popular Use Cases

• Coaching sales reps based on real customer conversations
• Forecasting revenue accurately using AI-powered insights
• Identifying at-risk deals and taking proactive measures to save them

Pros

• Provides insights into win rates and reasons behind won/lost deals
• Offers real-time analysis of customer conversations
• Enables data-driven decision making for sales leaders

Cons

• Pricing is not transparently listed on the website
• Initial setup and onboarding may be complex for some organizations

Pricing

• Pricing is available upon request and is customized based on the specific needs of each organization

Reviews

On G2, Gong.io has an impressive 4.7 out of 5 stars rating from over 5,750 reviews. Users praise its powerful insights, ease of use, and impact on sales performance.

Capterra reviewers highlight Gong's ability to enhance self-reflection and improvement through call analysis. The "Generate follow-up email" feature is noted as a significant time-saver.

On TrustRadius, users appreciate Gong's role in streamlining forecasting and enhancing business operations. The AI-generated call summaries and cross-functional collaboration features are highly valued.

17. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM that helps companies acquire, engage, nurture web visitors and convert them into happy customers. It offers a comprehensive suite of tools including contact management, deal tracking, sales automation, and appointment scheduling to streamline your sales processes.

Key Features

EngageBay's key features for sales and marketing teams include:

• 360-degree customer view for complete visibility into interactions
• Sales automation to eliminate manual data entry and follow-ups
• Multiple deal pipelines to manage different sales processes
• Calling and appointment scheduling to connect with prospects faster

Popular Use Cases

• Organizing all customer data and communication in a central CRM
• Automating lead nurturing emails and drip campaigns
• Tracking deals across multiple pipelines for different products or services

Pros

• Affordable all-in-one platform with marketing, sales, and support features
• Easy to set up and learn with an intuitive interface
• Responsive customer support available 24/7 via live chat

Cons

• Some advanced CRM customization requires customer support help
• Reporting features have a bit of a learning curve
• Social media tools limited to Facebook, Twitter, Instagram

Reviews

On Capterra, EngageBay has an overall rating of 4.0 out of 5 from 15 reviews. Users praise the platform's ease of use, automation capabilities, and value for money. Some noted minor UX issues.

G2 reviewers give EngageBay 4.6 out of 5 stars. Customers highlight the benefits of having all their customer data and interactions on one platform. A few mentioned the learning curve for some features.

On Reddit, users recommend EngageBay as a more affordable alternative to HubSpot with robust features for small businesses. They like the all-in-one capabilities for marketing and sales.

Pricing

• Free plan: $0/month for basic features and 250 contacts
• Basic plan: $14.99/user/month for 500 contacts and additional sales tools
• Growth plan: $49.99/user/month for 10,000 contacts and advanced features
• Pro plan: $79.99/user/month for 30,000 contacts and premium support
• 20% discount available for annual billing

18. Lemlist

Lemlist is an all-in-one sales engagement platform that helps businesses find buyer-ready prospects, create personalized multichannel campaigns, and boost email deliverability. With its advanced features like AI-powered personalization, LinkedIn prospecting, and customizable landing pages, Lemlist enables sales teams to generate more leads and close deals faster.

Key Features

Lemlist offers several standout features that make it an excellent choice for sales and marketing teams:

• Access to a database of 450 million+ contacts for lead generation
• AI-powered personalization for emails, images, and landing pages
• LinkedIn prospecting and automation tools
• Advanced email warm-up and deliverability booster (lemwarm)

Popular Use Cases

• Finding and reaching out to decision-makers in target companies
• Creating personalized email and LinkedIn campaigns at scale
• Improving email deliverability and avoiding the spam folder

Pros

• Comprehensive sales engagement platform with multiple channels
• Advanced personalization options for higher engagement rates
• Built-in email warm-up and deliverability tools

Cons

• Pricing can be steep for small businesses or solo entrepreneurs
• Learning curve for mastering all the features and integrations
• Limited number of email accounts on lower-tier plans

Reviews

On G2, Lemlist has an average rating of 4.4 out of 5 stars based on 244 reviews. Many users praise its personalization capabilities, multichannel campaigns, and deliverability features, while some mention the learning curve and pricing as potential drawbacks.

A Capterra reviewer highlighted Lemlist's ease of use and automation features but noted that managing contacts across campaigns could be challenging. Another user mentioned that the free trial might not be long enough to fully evaluate the software due to its many features.

Reddit sentiment is mixed, with some users finding Lemlist powerful but complex, while others prefer simpler alternatives. However, most agree that it offers advanced personalization and automation features for serious cold outreach.

Pricing

• Email Starter: $39/month per user (1 email account)
• Email Pro: $69/month per user (3 email accounts)
• Multichannel Expert: $99/month per user (5 email accounts)
• Outreach Scale: $159/month per user (15 email accounts)
• 14-day free trial available (no credit card required)

19. ChatGPT

ChatGPT is a powerful AI language model that has taken the world by storm with its ability to understand and generate human-like responses to a wide range of prompts. Its natural language processing capabilities make it an invaluable tool for sales and marketing professionals looking to streamline their workflows and improve customer engagement.

Key Features

ChatGPT offers several features that make it a valuable tool for sales and marketing:

• Generates human-like responses to a wide range of prompts and questions
• Understands context and nuance, allowing for more natural conversations
• Can be customized and fine-tuned for specific industries or use cases
• Integrates with popular sales and marketing tools via API

Popular Use Cases

• Generating personalized outreach messages and email campaigns
• Providing instant customer support and answering frequently asked questions
• Assisting with content creation, such as blog posts and social media updates

Pros

• Saves time by automating repetitive tasks and customer interactions
• Improves customer engagement and satisfaction with quick, accurate responses
• Enables sales and marketing teams to scale their efforts without increasing headcount

Cons

• Requires careful monitoring to ensure responses align with brand voice and values
• May struggle with highly complex or industry-specific inquiries
• Pricing for enterprise-level customization and integration can be steep

Pricing

• Free plan available for individuals with limited features
• ChatGPT Plus starts at $20/month for enhanced features and higher usage limits
• Team plan starts at $25/user/month when billed annually ($30/user/month when billed monthly)
• Custom enterprise pricing available for advanced features, integrations, and support

Reviews

On G2, ChatGPT has an impressive average rating of 4.7 out of 5 stars based on 546 reviews. Users praise its ease of use, time-saving capabilities, and ability to understand complex queries.

Capterra reviewers echo these sentiments, with one user stating, "GPT-4o is so good it seems unreal." They appreciate ChatGPT's accuracy and support for multiple coding languages, though some note occasional latency issues.

Reddit users have also shared their experiences with ChatGPT, using it for tasks ranging from writing dispute letters to providing guidance during medical emergencies. The consensus is that ChatGPT is a powerful tool when used responsibly and in conjunction with human expertise.

Conclusions

Choosing the best sales and marketing tools depends on your specific business needs, team size, budget, and desired features. When evaluating tools, consider factors such as ease of use, integration capabilities, automation features, and customer support.

Among the top tools featured in this article, Bardeen, HubSpot Marketing Hub, and Salesforce stand out as popular choices for their comprehensive features and proven track records.

If you're looking for a powerful no-code automation platform, give Bardeen a try. With its AI-powered features and seamless integrations, Bardeen can help you streamline your workflows and boost productivity. Download and install Bardeen's Chrome extension to start automating your tasks today. You can sign up for free and even start a 14-day free trial of premium features to explore all that Bardeen has to offer.

Ultimately, the best tool for your business will depend on your unique requirements and goals. Take the time to research and compare your options, and don't hesitate to take advantage of free trials or demos to get a hands-on feel for each platform before making a decision.

By investing in the right sales and marketing tools, you can empower your team to work more efficiently, engage prospects effectively, and drive revenue growth for your business.