How to connect Google Travel + Salesforce

Sales and prospecting teams can greatly benefit from the Google Travel and Salesforce integration. For instance, sales teams can use travel data from Google Travel to better understand their prospects' travel habits and preferences, which can be valuable information when pitching products or services. They can also automate the process of updating Salesforce with this data, ensuring that all customer information is up-to-date and accessible for future sales and marketing efforts. Automations like 'Enrich and update a Salesforce contact's record with new information' can be particularly useful for this purpose.

Marketing teams can use the Google Travel and Salesforce integration to create more personalized and targeted marketing campaigns. By understanding a customer's travel patterns and preferences, marketers can tailor their communication and offers to match these interests. Moreover, automations like 'Copy all Salesforce opportunities to Google Sheets' can help marketing teams track opportunities and measure the success of their campaigns in real-time, leading to more data-driven decision making.