How to connect Google News + Salesforce

For sales and prospecting professionals, this integration can be a game-changer. Being updated with the latest news about prospects can provide valuable insights, helping in tailoring pitches or understanding the prospect's business needs better. Automating the flow of this data from Google News to Salesforce using Bardeen can ensure that sales teams have all the latest information at their fingertips, enhancing their ability to close deals effectively.

For marketing professionals, this integration can provide real-time news updates about market trends, competitors, or customer sentiment, directly within their CRM. This can help in making informed decisions about marketing strategies and campaigns. Using Bardeen to automate the data flow from Google News to Salesforce can save significant time and effort in manual data entry, allowing marketers to focus more on strategic tasks.