18 Best ZoomInfo Alternatives: Top Tools for 2024

Lead enrichment is a crucial process in B2B sales that involves adding detailed information to lead records, allowing sales teams to better understand and engage with their prospects.

By leveraging various data types, such as contact, account, intent, and social media data, sales professionals can create comprehensive profiles and automate sales prospecting to optimize their strategies and outcomes. AI-powered tools like Bardeen can streamline the lead enrichment process, saving time and improving the effectiveness of sales efforts.

1. Bardeen

Bardeen is a smart choice for those looking for a ZoomInfo alternative, thanks to its AI-powered automation capabilities and wide range of integrations. With Bardeen, you can automate repetitive tasks, speed up workflows, and get through time-consuming activities faster. Why not give it a try and sign up for Bardeen's 14-day free trial of premium features to see how it can help your business?

Key Features

Bardeen offers several key features that make it stand out as a ZoomInfo alternative:

• Integrates with over 100 apps, allowing you to connect your favorite tools and automate workflows between them
• Scrape data from LinkedIn and other websites using Bardeen's built-in web scraper
• Use AI sales agents to automate prospecting, outreach, and lead qualification
• Build custom workflows using Bardeen's no-code builder or AI-powered Magic Box

Popular Use Cases

• AI-powered sales automation, including prospecting, lead enrichment and qualification, and personalized outreach
• Web scraping and data enrichment for market research and competitive analysis
• Recruitment automation, including candidate sourcing, qualification, and personalized outreach

Pros

• Offers personal productivity and team collaboration features beyond just sales and marketing automation
• Runs 24/7 in the cloud, not limited to browser uptime
• Integrates with OpenAI for AI-powered workflows and content generation

Cons

• Steeper learning curve compared to some other ZoomInfo alternatives
• Higher pricing for premium features and credits
• Requires Chrome browser, not available on other browsers

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automation capabilities. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its affordability and time-saving benefits. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other ZoomInfo alternatives, Bardeen has generally positive sentiment among users who have tried it for web scraping and workflow automation. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a versatile ZoomInfo alternative that goes beyond just sales and marketing automation, download Bardeen's Chrome extension and give it a try. With its AI-powered features and wide range of integrations, Bardeen can help you automate workflows and save time across your business.

2. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that provides a comprehensive B2B database, email verification, and automation capabilities. It stands out as a ZoomInfo alternative due to its robust data accuracy, affordability, and seamless integration of prospecting and outreach features.

Key Features

Apollo.io offers essential features for sales teams looking to streamline their prospecting and outreach efforts:

• Extensive B2B database with over 275M contacts and 73M companies
• Advanced search filters and data enrichment capabilities
• Email verification and deliverability optimization
• Automated sequences for email and LinkedIn outreach

Popular Use Cases

• Prospecting and lead generation for sales teams
• Targeted outreach campaigns for marketers
• Data enrichment and cleansing for CRM systems

Pros

• High data accuracy and freshness through its "Living Data Network"
• All-in-one platform for prospecting, engagement, and analytics
• Affordable pricing compared to ZoomInfo

Cons

• Some users report occasional issues with email deliverability
• Learning curve for setting up advanced automation sequences
• Limited customization options for certain features

Reviews

On G2, Apollo.io has an impressive average rating of 4.8 out of 5 stars based on over 7,000 reviews. Users praise its ease of use, data quality, and comprehensive feature set.

Capterra reviewers give Apollo.io an overall rating of 4.5, highlighting its helpful lead generation capabilities and responsive customer support. Some users note minor UX improvements could be made.

Reddit sentiment is generally positive, with users appreciating Apollo.io's affordability and data reliability compared to ZoomInfo. However, some mention the need to verify emails through additional tools for optimal deliverability.

Pricing

• Free plan with 10,000 email credits/month and limited features
• Paid plans start at $39/user/month (billed annually)
• Custom Enterprise plans available for larger teams
• 14-day free trial for paid plans

3. Cognism

Cognism is a top choice for sales and marketing teams looking for a robust ZoomInfo alternative. With its extensive database of accurate B2B contact information, including phone-verified mobile numbers, Cognism enables users to connect with key decision-makers at scale. The platform's integration of intent data and sales trigger events helps prioritize outreach to prospects most likely to convert.

Key Features

Cognism's key features focus on delivering high-quality contact data and actionable insights:

• Comprehensive B2B contact database with verified emails and phone numbers
• Advanced search filters for precise targeting based on firmographics and technographics
• Integration of intent data and sales trigger events for timely outreach
• Compliance with GDPR and other data privacy regulations

Popular Use Cases

• Sales teams leveraging phone-verified mobile numbers for direct outreach
• Marketers building targeted contact lists for ABM campaigns
• Enriching and cleansing existing CRM data for improved accuracy

Pros

• High-quality, phone-verified contact data for improved connection rates
• Seamless integration with popular CRM and sales engagement platforms
• Proactive compliance with data privacy regulations

Cons

• Some limitations in coverage for certain regions and industries
• Higher pricing compared to some other ZoomInfo alternatives

Reviews

On G2, Cognism has an impressive overall rating of 4.6 out of 5 stars based on 692 reviews. Users praise the platform's data accuracy, ease of use, and responsive customer support.

Capterra reviewers echo these sentiments, highlighting Cognism's intuitive interface and the value of phone-verified mobile numbers for sales outreach. Some users note minor issues with data coverage in specific regions.

Pricing

• Pricing varies based on data volume and feature requirements
• Platinum tier ranges from $1,500 to $10,000 per year
• Diamond tier (with phone-verified numbers and intent data) ranges from $2,550 to $25,000 per year

4. Clearbit

Clearbit is a highly regarded alternative to ZoomInfo, offering a comprehensive suite of data enrichment and lead generation tools. With its seamless integration capabilities and extensive database, Clearbit enables businesses to enhance their sales and marketing efforts by providing accurate and up-to-date information on companies and decision-makers.

Key Features

Clearbit's key features make it a strong contender among ZoomInfo alternatives:

• Real-time data enrichment for leads, contacts, and accounts
• Advanced lead scoring and routing based on over 100 data points
• Website visitor identification and intent alerts for targeted outreach
• Seamless integration with popular CRM and marketing automation platforms

Popular Use Cases

• Enriching inbound leads with accurate and up-to-date information
• Identifying high-intent website visitors for targeted sales outreach
• Creating targeted account lists based on specific criteria

Pros

• High accuracy rate for contact and company data
• User-friendly interface and easy integration with existing tools
• Comprehensive data points for advanced lead scoring and routing

Cons

• Limited control over which contacts are refreshed each month
• Additional integrations for ad platforms like LinkedIn would be beneficial

Reviews

On G2, Clearbit has an average rating of 4.4 out of 5 stars from 623 reviews. Users praise its ease of use, high accuracy rate, and seamless integration with other tools.

Capterra reviewers highlight Clearbit's ability to streamline lead generation and data enrichment processes. They appreciate the platform's simplicity and customization options, although some note occasional inaccuracies in the data.

Pricing

• Pricing is based on database size, monthly web traffic, and contact creation
• Clearbit Enrichment starts at around $99 per month
• Clearbit Prospector starts at around $999 per month
• Exact pricing is not publicly available and may vary based on specific needs

5. Lusha

Lusha is a comprehensive B2B database and sales intelligence platform that provides accurate contact and company data to help businesses reach decision-makers faster. With its extensive database, advanced search filters, and data enrichment capabilities, Lusha is an excellent ZoomInfo alternative for sales teams looking to streamline their prospecting efforts and close more deals.

Key Features

Lusha offers several features that make it a robust ZoomInfo alternative:

• Extensive B2B database with accurate contact and company data
• Advanced search filters for targeted prospecting
• Data enrichment for CRM and other databases
• Buyer intent data to identify high-priority leads

Popular Use Cases

• Building targeted prospect lists for outbound sales campaigns
• Enriching CRM data with accurate contact and company information
• Identifying high-intent leads for personalized outreach

Pros

• User-friendly interface and browser extension for easy prospecting
• High data accuracy and compliance with privacy regulations
• Seamless integration with popular CRM and sales tools

Cons

• Some users report occasional outdated contact information
• Higher pricing compared to some other ZoomInfo alternatives
• Limited free trial period for evaluating the platform

Reviews

On G2, Lusha has an average rating of 4.3 out of 5 stars from 1,462 reviews. Many users praise its data accuracy, ease of use, and time-saving benefits for sales prospecting.

Capterra reviewers give Lusha an overall rating of 4.5 out of 5, highlighting its seamless integration with CRM systems and the ability to quickly find decision-makers' contact information.

Reddit sentiment about Lusha is mixed, with some users expressing concerns about data privacy and the company's responsiveness to opt-out requests. However, others acknowledge its effectiveness as a sales intelligence tool when used responsibly.

Pricing

• Pro plan starts at $49/user/month (billed annually) or $59/user/month (billed monthly)
• Premium plan starts at $79/user/month (billed annually) or $99/user/month (billed monthly)
• Free plan available with limited credits for contact and company data
• 14-day free trial for paid plans

6. Seamless.ai

Seamless.ai is a powerful sales enablement and lead generation solution that provides real-time access to an extensive database of contact and company information. Its AI-powered capabilities make it a top choice for businesses looking to streamline their prospecting and outreach efforts, especially for those in need of a comprehensive ZoomInfo alternative.

Key Features

Seamless.ai offers a range of features designed to help sales teams connect with the right prospects:

• Real-time search engine for finding B2B sales leads quickly and accurately
• Advanced organization management tools to keep lead data organized and accessible
• Buyer intent data to prioritize accounts that are most likely to make a purchase
• Job change alerts to stay informed when key contacts change positions

Popular Use Cases

• Building targeted prospect lists for outbound sales campaigns
• Enriching existing lead data with accurate contact information
• Identifying high-intent accounts for personalized outreach

Pros

• Provides high-quality B2B leads for sales prospecting
• Speeds up lead generation and sales processes
• Integrates with popular CRMs and sales tools

Cons

• Pricing information is not transparently available on the website
• Some users report occasional data inaccuracies
• Limited options for customizing the platform to specific needs

Pricing

• Seamless.ai offers usage-based pricing tiers, but does not publicly disclose exact costs
• Plans range from a free tier with 50 credits to enterprise packages with custom credit allotments
• Key factors influencing price are number of credits, features, and user licenses needed
• Add-ons like intent data, automation, and enrichment are available for an additional fee

Reviews

On Capterra, users praise Seamless.ai's ability to find accurate contact data and the platform's intent signals feature for having more meaningful prospect conversations. G2 reviews highlight how Seamless.ai enhances sales with its AI-powered capabilities. A sampling of Reddit sentiment indicates that Seamless.ai is seen as an effective tool for LinkedIn prospecting when used responsibly, although some criticize the CEO's behavior on social media. Overall, Seamless.ai is viewed as a solid choice for B2B sales teams needing a robust contact database and lead generation solution.

7. Hunter

Hunter is a great alternative to ZoomInfo for finding and verifying professional email addresses. It offers an extensive database of company and contact information, making it easy to identify decision-makers and key contacts at your target accounts. Hunter's email verification feature ensures high deliverability rates, saving you time and resources.

Key Features

Hunter's key features closely align with ZoomInfo's core functionality, making it a strong contender:

• Find verified email addresses by name and company domain
• Bulk email search and verification capabilities
• Domain search to find all associated contacts
• CRM and marketing platform integrations

Popular Use Cases

• Sales teams prospecting and personalizing outreach
• Recruiters sourcing top talent and engaging candidates
• Marketers building targeted email campaigns

Pros

• High accuracy in finding and verifying emails
• Intuitive interface and Chrome extension
• Affordable pricing plans for teams of all sizes

Cons

• Limited number of free searches per month
• Lacks some advanced features compared to ZoomInfo
• Occasional issues with verifying certain email domains

Reviews

On G2, Hunter has an average rating of 4.4 out of 5 stars from 547 reviews. Users praise its ease of use, accuracy, and time-saving benefits for sales and recruiting teams.

Capterra reviewers give Hunter an overall rating of 4.0, highlighting the tool's ability to find hard-to-reach contacts and seamlessly integrate with existing workflows. Some noted minor UX improvements could be made.

Feedback on Reddit indicates that Hunter is a popular choice for B2B professionals looking to enhance their prospecting efforts. While some users mention occasional verification challenges, the consensus is that Hunter provides reliable data at a reasonable price point compared to alternatives like ZoomInfo.

Pricing

• Free plan: Up to 25 searches per month
• Starter: $49/month for 500 searches
• Growth: $99/month for 2,500 searches
• Pro: $199/month for 10,000 searches
• Enterprise: Custom pricing

8. Lead411

Lead411 is a comprehensive B2B database and lead enrichment platform that provides accurate contact and company data. It stands out as a ZoomInfo alternative due to its extensive database of over 450 million contacts and 20 million companies worldwide, along with advanced search filters and intent data to identify ideal prospects.

Key Features

Lead411 offers several features that make it a compelling choice for sales and marketing teams:

• Extensive database of verified emails and direct phone numbers
• Advanced search criteria and data segmentation capabilities
• Intent data from Bombora to identify companies actively researching relevant topics
• Chrome extension for seamless prospecting on LinkedIn and company websites

Popular Use Cases

• Generating targeted lead lists for outbound sales and marketing campaigns
• Enriching existing CRM data with accurate contact information
• Identifying companies with active buying intent for specific products or services

Pros

• Unlimited access to verified emails and direct phone numbers
• Integrates with popular CRMs and marketing automation platforms
• Intent data helps prioritize accounts more likely to convert

Cons

• Higher pricing compared to some competitors
• Chrome extension requires frequent updates
• Occasional inaccuracies with contact data despite verification process

Pricing

• Basic Plus Unlimited: $99/month per user, billed monthly
• Basic Plus Unlimited: $75/month per user, billed annually
• Pro with Bombora Intent: Custom pricing
• 7-day free trial with 50 exports available

Reviews

On Capterra, Lead411 has an overall rating of 4.0 out of 5. Users praise the quality of data for lead generation campaigns and the ability to find accurate revenue figures and SIC codes.

G2 reviewers give Lead411 4.5 out of 5 stars, highlighting the Chrome extension's usefulness and the platform's ease of gathering prospect information. Some noted the tool's higher cost compared to alternatives.

Reddit users discuss Lead411 as a strong ZoomInfo competitor, with some preferring it over Seamless.AI and UpLead for Canadian data. They mention responsive customer support and the value of intent data as key benefits.

9. UpLead

UpLead is a top-rated ZoomInfo alternative, offering accurate B2B contact and company data at a fraction of the cost. Its user-friendly interface, real-time email verification, and extensive filtering options make it an excellent choice for businesses looking to scale their lead generation efforts without compromising on data quality.

Key Features

UpLead's key features focus on providing accurate, up-to-date data to help you connect with the right decision-makers:

• Real-time email verification ensures high deliverability rates
• 50+ search filters to find leads matching your ideal customer profile
• Technographic data to identify prospects using specific technologies
• Intent data to prioritize buyers actively seeking your solution

Popular Use Cases

• Sales teams using UpLead to build targeted prospect lists and enrich existing data
• Marketers leveraging intent data for account-based marketing campaigns
• Recruiters finding qualified candidates based on job title, industry, and location

Pros

• High data accuracy with 95% email validity guarantee
• Affordable pricing compared to other leading platforms
• User-friendly interface and easy integration with popular CRMs

Cons

• Some users report occasional outdated contact information
• Limited integrations compared to more established competitors

Pricing

• Essentials: $99/month for 170 credits
• Plus: $199/month for 400 credits
• Professional: $399/month for 1000 credits
• 7-day free trial with 5 credits

Reviews

On G2, UpLead has an average rating of 4.7 out of 5 stars from over 750 reviews. Users praise its ease of use, data accuracy, and excellent customer service.

Capterra reviewers give UpLead an overall rating of 4.5, highlighting its affordable pricing and reliable data. However, some users mention occasional issues with outdated information.

10. Demandbase

Demandbase is an AI-driven account-based experience (ABX) platform that helps B2B organizations identify and engage high-value accounts. It stands out as a ZoomInfo alternative due to its robust data foundation, flexible audience creation, and ability to orchestrate personalized experiences across multiple channels.

Key Features

Demandbase offers a comprehensive set of features to support account-based strategies:

• Precise audience targeting using firmographic, technographic, intent, and engagement data
• Orchestration of personalized experiences across advertising, website, and sales outreach
• Measurement and attribution of account-level engagement and revenue impact
• Seamless integration with popular CRM and marketing automation platforms

Popular Use Cases

• Aligning sales and marketing efforts around high-priority accounts
• Delivering targeted advertising and personalized web experiences to buying teams
• Monitoring account engagement and intent signals to identify sales opportunities

Pros

• Robust data foundation combining first-party, third-party, and proprietary data sources
• Intuitive platform with flexible audience building and campaign management capabilities
• Strong customer support and strategic guidance from dedicated success teams

Cons

• Higher cost compared to some other ABM platforms
• Complexity of the platform may require additional training and onboarding time
• Some limitations in integrating with certain martech tools outside of major players

Reviews

On G2, Demandbase has an average rating of 4.3 out of 5 stars based on over 1,500 reviews. Users praise its comprehensive ABX capabilities, data accuracy, and sales intelligence features.

Capterra reviewers give Demandbase an overall rating of 4.5, highlighting the platform's ease of use, customer support, and ability to align sales and marketing efforts. Some noted the learning curve and cost as potential drawbacks.

Sentiment on Reddit suggests Demandbase delivers strong ROI for B2B organizations with mature ABM programs. Users appreciate the intent data, account prioritization, and multichannel orchestration capabilities. However, some question the value for companies just starting with ABM.

Pricing

• Pricing is based on platform modules, data access, and advertising spend
• Plans range from Professional to Enterprise and Elite tiers (custom pricing)
• Advertising offered through self-serve or managed service models
• Add-ons available for additional capabilities like website personalization and data management

11. SalesIntel

SalesIntel is a comprehensive B2B contact data and sales intelligence platform that provides accurate and human-verified contact information, making it a solid ZoomInfo alternative. With a database of over 100 million contacts and 22 million companies, SalesIntel offers a wealth of data to help sales and marketing teams identify and engage with their ideal customers.

Key Features

SalesIntel offers several standout features that make it a top choice for B2B data:

• 95% accurate, human-verified contact data including mobile numbers
• Technographic and firmographic data to identify ideal customer profiles
• Buyer intent data to prioritize in-market accounts
• On-demand research team to fill data gaps

Popular Use Cases

• Building targeted prospect lists for outbound campaigns
• Enriching existing databases with accurate contact information
• Identifying key decision-makers within target accounts

Pros

• High data accuracy with human verification
• Responsive customer support and research team
• Flexible integrations with popular CRMs and marketing tools

Cons

• Slower search and data export speeds compared to some alternatives
• No way to request additional data for already verified contacts

Reviews

On G2, SalesIntel has an average rating of 4.3 out of 5 stars from 335 reviews. Users praise the quality of the data, customer support, and research on demand capabilities.

Capterra reviewers give SalesIntel an overall rating of 4.0, highlighting the accuracy of the contact information and the helpfulness of the customer success team. Some noted minor UX issues with search and data exports.

Pricing

• Individual plan: $69/month for 1 user
• Teams plan: $199/month per user, billed annually
• Professional plan: Custom pricing
• All plans include a 7-day free trial

12. 6sense Revenue AI

6sense Revenue AI is a comprehensive account-based marketing (ABM) platform that leverages AI to identify and engage high-value accounts. It stands out as a ZoomInfo alternative due to its robust intent data, predictive analytics, and multi-channel campaign orchestration capabilities, enabling businesses to focus their efforts on the most promising prospects.

Key Features

6sense Revenue AI offers a suite of features that make it a compelling ZoomInfo alternative:

• Captures anonymous buying signals to identify accounts showing intent to purchase
• Uses AI-driven predictive analytics to determine which accounts are most likely to convert
• Orchestrates personalized, multi-channel engagement strategies across various channels
• Provides seamless integration with popular CRM systems for unified data access

Popular Use Cases

• Identifying and prioritizing high-value accounts based on intent signals and predictive analytics
• Executing targeted, multi-channel ABM campaigns to engage decision-makers effectively
• Aligning sales and marketing efforts through shared account insights and CRM integration

Pros

• Offers high-quality intent data from a wide variety of sources for improved accuracy
• Provides AI-powered insights and predictions to optimize sales and marketing strategies
• Enables personalized, multi-channel engagement for more effective outreach

Cons

• Pricing can be steep, especially with add-on products and features
• Data availability may be limited for European markets due to GDPR restrictions
• Reporting features could be more comprehensive and consolidated

Reviews

On G2, 6sense Revenue AI for Marketing has an average rating of 4.3 out of 5 stars from 847 reviews. Users praise its intent data fidelity, AI-driven insights, and multi-channel campaign capabilities.

Capterra reviewers appreciate 6sense's ease of use, custom reporting, and insightful account analysis. However, some note limitations in data availability for European markets and room for improvement in reporting depth.

Reddit sentiment suggests that while 6sense can be valuable for prioritizing accounts and focusing sales efforts, the accuracy of its intent data can be inconsistent. Some users question the reliability of location-based information and the overall effectiveness of intent data for enterprise companies.

Pricing

• 6sense does not publicly disclose pricing, but according to Reddit, it starts at around $140,000 per year with a minimum 2-year contract
• Pricing varies based on the specific products and features included in the package
• Additional costs may apply for add-on products and services

13. LeadFuze

LeadFuze is a popular ZoomInfo alternative that provides accurate contact data for over 500 million professionals and 10 million companies globally. LeadFuze's ability to provide highly targeted leads and automate list building makes it an excellent choice for sales teams looking to scale their outreach efforts.

Key Features

LeadFuze offers several key features that make it a strong ZoomInfo competitor:

• Double-verified emails for high deliverability
• Comprehensive search filters for hyper-targeted lead lists
• Fuzebot AI assistant for automated list building
• Integrations with popular CRMs and outreach tools

Popular Use Cases

• Generating targeted sales leads with full contact information
• Building custom audience lists for ad campaigns
• Sourcing passive job candidates with specific skills or experience

Pros

• Real-time data verification for high accuracy
• Intuitive interface and minimal learning curve
• Powerful search capabilities for finding ideal prospects

Cons

• Pricing can be high for small businesses or individuals
• Phone number coverage is limited compared to email
• Occasional bugs with certain search filters

Reviews

On G2, LeadFuze has an average rating of 4.6 out of 5 stars from 119 reviews. Users praise its powerful prospecting capabilities and time-saving automation features.

Capterra reviewers give LeadFuze an overall rating of 4.6, highlighting the high quality of leads generated and responsive customer support. A few noted the higher pricing as a potential drawback.

Feedback on Reddit indicates LeadFuze is an effective tool for targeted B2B outreach when used as part of a comprehensive sales strategy. Users appreciate the ability to build custom lists and the direct integration with outreach tools.

Pricing

• Scaling plan starts at $147/month for 500 leads
• Unlimited plan starts at $397/month for unlimited leads
• Custom plans available for high-volume needs
• No free trial, but 25 free leads with a new account

14. Dun & Bradstreet

Dun & Bradstreet is a valuable ZoomInfo alternative for B2B lead generation. Its comprehensive database provides access to millions of business profiles with detailed firmographic data. Real-time updates ensure information stays current. AI-powered insights help prioritize leads and identify opportunities.

Key Features

These features make Dun & Bradstreet a strong ZoomInfo competitor for finding and engaging B2B leads:

• Extensive, frequently updated database of business information
• Buyer intent data for informed sales conversations
• Automated workflows to streamline processes
• Detailed analytics on outreach performance

Popular Use Cases

• Building targeted lead lists based on firmographics and intent signals
• Enriching CRM data with fresh contact information
• Accelerating sales cycles with personalized outreach

Pros

• Broad coverage of companies and decision-makers worldwide
• High-quality data to enhance lead generation
• Tools to automate prospecting and engagement

Cons

• Pricing requires a custom quote and may be high for small teams
• Some users report occasional outdated contact information
• Learning curve to fully leverage all features

Pricing

• Custom pricing based on business needs and scale
• Subscriptions generally start around $10k annually
• Free data enrichment credits for testing available

Reviews

On Capterra, Dun & Bradstreet Hoovers has an overall rating of 4.0. Reviewers praise its "powerful prospecting" capabilities and "easy to use" interface. Some note occasional outdated records.

G2 users give Dun & Bradstreet Hoovers 4.2 out of 5 stars. Positive comments highlight the internalization of data and smooth CRM integration. However, some want more advanced analytics.

Feedback on Reddit suggests Dun & Bradstreet is widely used and trusted for business credit reporting. However, some question the value of paid memberships versus free services. Sentiment is mixed on customer support and dispute resolution.

15. LeadGenius

LeadGenius is a comprehensive B2B database and intelligence platform that provides custom-sourced data tailored to specific business needs. Unlike generic databases, LeadGenius offers precise insights on individuals and companies, enabling users to engage effectively with their target audience.

Key Features

LeadGenius offers several standout features that make it an excellent ZoomInfo alternative for B2B data and sales intelligence:

• Access to a global database of over 350 million decision-makers and 40 million businesses
• Unique insights on individuals and companies, with the ability to create custom data points
• On-demand data sourcing tailored to specific business needs and target audiences
• Compliance with data privacy regulations like GDPR and LGPD for international data

Popular Use Cases

• Identifying and targeting SMBs with specific attributes like revenue, social media presence, and hiring trends
• Enriching existing CRM data with verified contact information and unique insights
• Tracking key decision-makers and champions at target accounts for personalized outreach

Pros

• Highly precise and customizable data sets for targeted prospecting
• Human verification of data points ensures accuracy and relevance
• Seamless integration with popular sales and marketing tools

Cons

• Some leads may fall outside of target audience preferences, requiring additional filtering
• Pricing information is not publicly available, requiring a consultation for quotes

Reviews

On G2, LeadGenius has an average rating of 4.3 out of 5 stars. Users praise its ability to provide quality data for generating sales and reducing marketing efforts.

Capterra reviewers give LeadGenius an overall rating of 4.6, highlighting its professional lead generation templates and ease of use. Some users suggest improvements to the analytics dashboard.

Reddit sentiment is generally positive, with users appreciating LeadGenius' ability to automate prospecting and provide accurate data. They note its effectiveness in replacing manual research efforts.

Pricing

• Pricing information is not publicly available on the LeadGenius website
• According to Capterra, pricing starts at $2,000 per month per user
• Custom quotes are provided based on specific business needs and scale

16. Dealfront

Dealfront is a GDPR-compliant B2B sales prospecting and lead generation tool that helps sales and support teams fill their pipelines with qualified leads. With over 100 unique filters, Dealfront enables users to identify prospects that match their ideal customer profile and provides complete, contextual information to support sales efforts without compromising privacy.

Key Features

These features make Dealfront a strong ZoomInfo alternative for B2B sales prospecting:

• Extensive filtering options to target ideal customer profiles
• Complete customer profiles with contextual data that supports sales
• Sales triggers that alert users when a strong lead visits their site
• B2B look-alike recommendations and buyer intent signals

Popular Use Cases

• Identifying decision makers at target accounts and engaging them via email, phone, and social
• Tracking anonymous website visitors and converting them into leads
• Enriching and cleaning CRM data to maximize sales efficiency

Pros

• Comprehensive, GDPR-compliant B2B data access
• Combines tools across the sales and marketing value chain in one platform
• IP-based advertising to raise brand awareness with target accounts

Cons

• Higher pricing tiers may be cost-prohibitive for smaller businesses
• Steep learning curve to take full advantage of the platform's capabilities

Pricing

• Basic: $199/month (billed annually)
• Pro: $999/month (billed annually)
• Premium: $2,999/month (billed annually)
• 14-day free trial available

Reviews

On G2, users praise Dealfront's comprehensive feature set for streamlining sales workflows. One reviewer noted it "provides a comprehensive solution that saves us time and keeps us organized." They gave Dealfront's lead tracking, analytics, and team collaboration capabilities high marks.

Capterra reviews highlight Dealfront's industry targeting and lead qualification strengths. A user stated it "helps us to target the right industry" and "Dealfront allows us to easily check inbound lead information, which is a good fit for our services."

17. FullContact

FullContact is a comprehensive identity resolution platform that provides enriched data insights to help businesses build better customer relationships. As a top ZoomInfo alternative, FullContact offers a range of features that enable companies to identify website visitors, recognize customers across touchpoints, and increase conversions while prioritizing data privacy and security.

Key Features

FullContact's key features make it a strong ZoomInfo competitor for businesses looking to enhance their customer data and insights:

• Identify website visitors in real-time and personalize their experience
• Enrich customer data with thousands of personal and professional insights
• Verify identity instantly to distinguish between real and synthetic data
• Protect sensitive data with industry-leading security and encryption

Popular Use Cases

• Recognizing authenticated and unauthenticated website visitors to increase conversions
• Enriching customer profiles with multidimensional insights for hyper-personalization
• Verifying identities in real-time to prevent fraud and streamline onboarding

Pros

• Offers a persistent, portable, and omnichannel ID (PersonID) for consistent recognition
• Provides real-time data enrichment and identity verification
• Ensures privacy compliance and secure data sharing with trusted partners

Cons

• Some users report a 50% matching rate, indicating room for improvement
• Pricing model can be complicated, with sales pushing for more extensive packages
• Outdated data is expected, but timestamps for updates would be helpful

Reviews

On G2, FullContact has an average rating of 4.3 out of 5 stars from 100 reviews. 57% of users gave it 5 stars, praising its data enrichment capabilities and ease of integration.

However, some reviewers on Capterra express dissatisfaction with customer service and technical support, with one user describing their experience as "Don't Waste Your Time."

Reddit sentiment suggests FullContact sources data from popular phone apps that collect user information. Users also discuss leveraging GDPR requests to understand how FullContact processes and shares personal data.

Pricing

• Essentials Plan: $99/month for 250 leads, professional email addresses, and visitor analytics
• Core Plan: $499/month for 10,000 leads, phone numbers, and up to 5 domains
• Plus Plan: Custom pricing for higher volumes, priority support, and unlimited domains
• 14-day free trial available

18. Bombora

Bombora is a sales automation software that monitors target accounts as soon as they show intent to make a purchase. It is included in this list of ZoomInfo alternatives because it identifies accounts researching competitors, enabling sales teams to engage prospects early and gain a competitive advantage.

Key Features

Bombora offers several key features that make it a strong ZoomInfo alternative for sales teams:

• Monitors target accounts to identify purchase intent early
• Provides insights into which accounts are researching competitors
• Integrates intent data with existing CRM and marketing tools
• Offers detailed analytics and reporting on account activity

Popular Use Cases

• Identifying and targeting high-intent accounts before competitors
• Prioritizing accounts most likely to convert based on research activity
• Personalizing outreach with insights into topics of interest

Pros

• Ability to gain a competitive advantage by engaging prospects early
• Integrates seamlessly with existing sales and marketing tech stack
• Provides valuable intent data to better prioritize accounts

Cons

• Complexity of effectively integrating and utilizing intent data
• Topic taxonomy may not always align perfectly with offerings
• Pricing can be prohibitive for smaller firms

Pricing

• Pricing is based on specific company needs and scale
• No public pricing listed, requires contacting sales for a quote
• Free trial available to sample the data and platform

Reviews

On G2, Bombora has an average rating of 4.4 out of 5 stars from 155 reviews. Users praise the wide range of intent topics and data accuracy.

Capterra reviewers highlight Bombora's ability to save time analyzing customer needs and improve communication. A few note the software could better support contact data integration. But overall, reviews indicate Bombora is a comprehensive tool for B2B marketing and sales.

Reddit sentiment suggests Bombora is viewed positively as an intent data provider when discussed. One user shared it "has wide range of topics plus most of the intent comes from publisher network giving it high accuracy." Another noted while it may be costly for small firms, the intent data is valuable for knowing which accounts to prioritize.

Conclusions

Choosing the right ZoomInfo alternative depends on your specific business needs, such as the size of your sales team, target market, budget, and desired features. When evaluating options, consider factors like data accuracy, coverage, integrations, ease of use, and customer support.

Among the most popular ZoomInfo alternatives mentioned in this article are Bardeen, Apollo.io, and Cognism. Bardeen stands out for its AI-powered automation capabilities and wide range of integrations, making it a versatile choice for businesses looking to streamline their workflows. Install Bardeen's Chrome extension today and take advantage of their 14-day free trial of premium features to experience the benefits firsthand.

Apollo.io and Cognism are also strong contenders, offering robust data accuracy, affordability, and seamless integration of prospecting and outreach features. Ultimately, the best ZoomInfo alternative for your business will depend on your unique requirements and priorities.

To get started, we recommend signing up for a free account with Bardeen and exploring its AI-powered automation capabilities. By leveraging these powerful tools, you can enhance your sales and marketing efforts, save time, and drive better results for your business.