19 Best Tools for Sales Teams: Top Reviewed in 2024

Are you looking for the best tools to supercharge your sales team's productivity and effectiveness? Look no further! In this comprehensive guide, we've curated a list of the 19 top sales prospecting tools on the market. Each tool is broken down by key features, popular use cases, pros, cons, pricing, and real user reviews from trusted sites like G2 and Capterra. Whether you're seeking solutions for prospecting, pipeline management, content sharing, or sales enablement, you'll find valuable insights to inform your decision-making. Discover how these powerful tools can streamline your sales processes, boost rep performance, and ultimately drive more revenue. Let's dive in and explore the best of the best in sales tech!

1. Bardeen

If you're looking for a versatile tool to automate your sales workflows, look no further than Bardeen. This AI-powered Chrome extension is trusted by over 200,000 users and integrates with more than 70 apps, making it a top choice for sales teams seeking to automate prospecting, qualification, and outreach. Why not get Bardeen for free and experience the power of AI automation for yourself?

Key Features

Bardeen offers a range of features that make it a standout tool for sales teams:

• AI web agents for sales automation, handling tasks like lead generation, prospecting, and outreach
• Integration with 100+ apps, including popular sales tools like Salesforce, HubSpot, and LinkedIn
• Magic Box feature for creating automations using simple language, no coding required
• No-code workflow builder for customizing playbooks to fit your team's specific needs

Popular Use Cases

• Automating sales prospecting, including lead research and list building
• Enriching lead data and automating lead qualification using AI
• Personalizing outreach emails and automating follow-ups to improve engagement

Pros

• Designed for teams, with centralized control, billing, and SOC 2 Type II certification
• AI-powered features for intelligent automation and data processing
• Versatile use cases beyond sales, including recruiting, marketing, and personal productivity

Cons

• Steeper learning curve compared to simpler automation tools
• Higher pricing for premium features and credits
• Requires Chrome browser, not available on other platforms

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, practical automations, and no-code capabilities. One reviewer notes, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has an impressive 4.9 out of 5-star rating. Users highlight the time-saving benefits and powerful automation features, with one stating, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to take your sales automation to the next level? Sign up for Bardeen's free 14-day trial of premium features and experience the power of AI-driven automation for your sales team.

2. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing software that helps businesses attract, engage, and delight customers. With its user-friendly interface and powerful features, HubSpot Marketing Hub has become a go-to solution for sales teams looking to streamline their marketing efforts and drive better results.

Key Features

HubSpot Marketing Hub offers a robust set of features designed to help sales teams reach their goals:

• Lead generation tools to attract and convert more qualified leads
• Email marketing automation to nurture leads and drive conversions
• Social media management to engage with prospects across channels
• Analytics and reporting to measure the impact of marketing efforts

Popular Use Cases

• Creating and managing email nurturing campaigns to guide prospects through the sales funnel
• Leveraging social media to build brand awareness and engage with potential customers
• Analyzing marketing performance data to optimize campaigns and improve ROI

Pros

• All-in-one platform that integrates marketing, sales, and service
• Intuitive interface that is easy for teams to learn and adopt
• Robust analytics and reporting capabilities

Cons

• Higher price point compared to some other marketing automation tools
• Steep learning curve for teams new to marketing automation
• Some advanced features require additional paid add-ons

Pricing

• Starter: Starts at $45/month (about £34/month)
• Professional: Starts at $800/month (about £600/month)
• Enterprise: Custom pricing
• Free tools and a 14-day trial of paid plans available

Reviews

G2 users give HubSpot Marketing Hub an average rating of 4.3 out of 5 stars. Many praise its ease of use, robust feature set, and seamless integration with sales and service tools.

On Capterra, HubSpot Marketing Hub has an overall rating of 4.5 out of 5. Reviewers highlight the platform's automation capabilities, analytics, and customer support as key strengths.

Reddit users generally have positive things to say about HubSpot Marketing Hub, with many noting that while it can be pricey, the platform offers a lot of value and functionality. However, some users caution that setup and onboarding can be time-consuming.

3. Gong.io

Gong.io is a leading revenue intelligence platform that stands out for its ability to transform sales organizations by capturing and analyzing customer interactions across all channels. Gong.io uses AI technology to provide unparalleled visibility into sales conversations, empowering teams to make data-driven decisions and drive revenue growth. Its seamless integration with popular CRM systems enables real-time insights and boosts productivity through automated actions based on customer conversations.

Key Features

Gong.io's AI-powered features are tailored to the needs of sales teams, making it an excellent alternative to Salesforce:

• Conversation intelligence that analyzes sales calls and provides actionable insights
• Deal intelligence that identifies risks and opportunities in the pipeline
• Revenue intelligence that provides a comprehensive view of the sales process
• Customizable dashboards and reports for tracking key metrics

Popular Use Cases

• Coaching and training sales reps based on real customer interactions
• Identifying best practices and winning strategies to replicate across the team
• Forecasting revenue accurately and managing pipeline effectively

Pros

• Provides visibility into the entire customer journey, from initial contact to closed deal
• Enables data-driven decision making and real-time coaching
• Integrates seamlessly with popular CRM systems and sales tools

Cons

• Pricing information is not readily available on the website
• The platform may have a learning curve for users new to revenue intelligence

Reviews

On G2, Gong.io has an impressive average rating of 4.7 out of 5 stars from over 5,750 reviews. 88% of users rated it 5 stars, praising its powerful features and impact on sales performance.

Capterra reviewers highlight Gong.io's ability to provide valuable insights and enhance self-reflection, giving it high marks for ease of use and customer service. The "Generate follow-up email" feature is noted as a significant time-saver.

Reddit sentiment is generally positive, with users appreciating Gong.io's core voice intelligence features and cross-functional collaboration capabilities. Some express concerns about the company's funding and valuation, but overall, Gong.io is seen as a valuable tool for streamlining forecasting and sales operations.

Pricing

• Pricing information is not publicly available on Gong.io's website
• Interested buyers need to contact the sales team for a custom quote based on their specific needs and team size

4. Salesforce

Salesforce is a leading CRM platform that helps sales teams manage customer relationships, track leads, and close deals. Its AI-powered features, such as predictive lead scoring, opportunity insights, and next best action recommendations, make it an essential tool for sales professionals looking to optimize their sales strategies and maximize revenue.

Key Features

• Lead, account, contact, and opportunity management
• Forecast management
• Predictive AI for lead and opportunity scoring
• Einstein activity capture for automated data entry

Popular Use Cases

• Prioritizing high-potential leads based on predictive scoring
• Identifying key factors influencing deal success with AI insights
• Automating data entry and activity tracking to save time

Pros

• Robust predictive analytics for optimizing sales strategies
• Personalized AI recommendations for engaging prospects
• Extensive customization options to fit unique business needs

Cons

• Higher price point compared to some alternatives
• Complexity may require additional training for some users
• Web services API costs extra for Professional plan users

Reviews

G2 users give Salesforce Platform an average rating of 4.5 out of 5 stars. Reviewers praise its comprehensive feature set, customization options, and AI capabilities for driving sales success. Some note the initial learning curve and cost as potential drawbacks.

On Capterra, Salesforce Sales Cloud earns an overall rating of 4.0. Users highlight the platform's versatility, reporting features, and automation. A few mention occasional sluggishness and the need for expert training to fully leverage its capabilities.

Reddit sentiment is generally positive, with users appreciating Salesforce's ability to streamline sales processes and provide valuable insights. They recommend proper implementation and integration to maximize its benefits. Alternative suggestions include Pipedrive for simplicity and Freshsales for cost-effectiveness.

Pricing

• Starter Suite: $25 per user/month billed annually
• Professional: $80 per user/month billed annually
• Enterprise: $165 per user/month billed annually
• Unlimited: $330 per user/month billed annually
• Einstein 1 Sales: $500 per user/month billed annually

5. UserGems

UserGems is a sales intelligence platform that helps businesses identify and leverage their existing customer data to drive sales and marketing efforts. UserGems is most famously known for helping companies track job changes to prioritize outreach efforts on warm, familiar leads, rather than depleting sales resources on cold outbound.

Key Features

UserGems enriches your customer database with up-to-date information like job titles and contact details. Its predictive analytics identify high-value customers likely to convert, helping focus sales efforts.

• Customer data enrichment with accurate, current information
• Predictive lead scoring to prioritize high-potential prospects
• Integration with CRMs and marketing automation platforms

Popular Use Cases

• Tracking past customer job changes for warm prospecting
• Improving lead quality and conversion rates
• Automating data sync between sales and marketing systems

Pros

• Saves significant time by automating contact and account updates
• Enables targeted outreach to decision-makers at key moments
• Boosts win rates by engaging warm contacts and referrals

Cons

• Some job change alerts may not align with ideal customer profiles
• Pricing information is not publicly available

Pricing

• Need to contact sales for pricing

Reviews

On G2, UserGems has an average rating of 4.7 out of 5 stars from 111 reviews. Users praise its ability to provide timely job change alerts and seamlessly integrate with their workflows to generate high-quality pipeline.

Capterra reviewers highlight UserGems' automation of contact updates and sequences as a major time-saver. The platform has an overall rating of 4.0, with high marks for ease of use, features, and customer service.

Feedback on Reddit suggests UserGems is valued for its unique approach of leveraging an existing customer base for prospecting. Users find it provides an effective source of warm leads without relying on traditional contact databases.

6. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond.

Key Features

Outreach offers a range of features that make it a great fit for sales teams looking to automate their processes and boost productivity:

• Outbound sequencing to create personalized email campaigns
• Gmail integration for managing sales activities directly from inbox
• Detailed analytics and reporting on outreach performance
• Seamless integration with popular CRM platforms

Popular Use Cases

• Automating personalized outreach and follow-up messages at scale
• Managing leads and tracking campaign performance
• Integrating sales activities with CRM for streamlined workflows

Pros

• Intuitive platform that is easy to set up and use
• Powerful automation capabilities that save significant time
• Advanced analytics provide actionable insights to optimize outreach

Cons

• Has a bit of a learning curve, especially for more complex features
• Email composition window could be more user-friendly
• Bulk email sending to multiple contacts could be more streamlined

Pricing

• Pricing is not publicly disclosed, but is estimated around $100 per user/month
• Custom enterprise pricing is available

Reviews

G2 reviewers give Outreach high marks, with an average rating of 4.3 out of 5 stars across over 3,400 reviews. Users praise its intuitive interface, powerful automation, and ability to streamline prospecting.

On Capterra, Outreach has an overall rating of 4.0, with reviewers highlighting the platform's ease of use, customization options, and time-saving benefits. Some noted minor UX issues.

Feedback on Reddit suggests Outreach is a valuable tool for LinkedIn prospecting and outreach when used strategically, though some users have encountered challenges. Overall sentiment is largely positive, with Outreach seen as a robust solution for sales teams.

7. Close

Close is an all-in-one CRM designed specifically for small businesses looking to close deals faster. With built-in features like email, calling, SMS, and productivity tools, Close enables sales teams to manage their entire sales process without leaving the CRM.

Key Features

• All-in-one platform with email, calling, and SMS included
• Productivity tools like Call Assistant, Workflows, and Power Dialer
• Built-in call coaching to help sales leaders improve rep performance
• Customizable with Custom Activities, Fields, and Objects

These features make Close an ideal CRM for small sales teams focused on efficiency and results.

Popular Use Cases

• Streamlining sales communication and activities in one timeline
• Automating follow-ups and reminders to reach more leads
• Coaching and developing sales reps to improve performance

Pros

• Fast setup and onboarding in hours, not weeks
• Simple yet flexible to customize for your sales process
• Affordable and transparent pricing for small businesses

Cons

• Lacks some advanced features of enterprise CRMs
• Focused on small business needs vs larger companies

Pricing

• Starts at $29/user/month (billed annually)
• 14-day free trial, no credit card required
• Three plans from $29-$149/user/month

Reviews

On G2, Close has an average rating of 4.7 out of 5 stars from over 1,150 reviews. Users praise its ease of use, customer support, and productivity-boosting features.

Capterra reviewers give Close an overall rating of 4.6, with high marks for ease of use, features, and customer service. Common feedback highlights how Close helps small teams punch above their weight class.

Discussions on Reddit note that Close is a solid choice for SMBs looking for core sales CRM functionality. While lacking some enterprise features, its speed and simplicity make it a user favorite for teams focused on efficiency.

8. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales teams build pipeline, engage with prospects, and close more deals. With a comprehensive B2B database of over 275 million contacts and 73 million companies, Apollo.io provides accurate and up-to-date data for prospecting and outreach.

Key Features

Apollo.io offers a robust set of features that make it an excellent choice for sales teams:

• Extensive contact and company data for targeted prospecting
• Sales engagement tools for automating personalized outreach at scale
• AI-powered insights and recommendations to prioritize leads and deals
• Seamless integrations with popular CRMs and sales tools

Popular Use Cases

• Building targeted prospect lists based on firmographic and technographic data
• Automating personalized email and LinkedIn outreach campaigns
• Enriching and cleansing CRM data for improved accuracy and completeness

Pros

• Comprehensive B2B database with accurate and up-to-date contact information
• Powerful sales engagement features for automating personalized outreach
• AI-driven insights and recommendations to prioritize leads and deals

Cons

• Some users report occasional inaccuracies in email verification
• Higher pricing compared to some other sales intelligence tools
• Learning curve for effectively leveraging all features and capabilities

Reviews

On G2, Apollo.io has an impressive 4.8 out of 5 stars based on over 7,000 reviews. Users praise its comprehensive data, powerful sales engagement features, and seamless integrations.

Capterra reviewers give Apollo.io high marks for its ease of use, customer support, and ability to generate targeted leads at scale. One user noted, "Apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders from india and also across the globe, helps me easing the cold reachouts to these professionals."

Reddit users generally have positive sentiments towards Apollo.io, with many noting its affordability compared to alternatives like ZoomInfo. However, some users caution that data quality can vary, recommending additional email verification for optimal results.

Pricing

• Free plan available with limited credits and features
• Paid plans start at $49/user/month (billed monthly) or $39/user/month (billed annually)
• Enterprise plans with advanced features and higher usage limits also available
• 14-day free trial for paid plans

9. Showpad

Showpad is a popular sales enablement tool included in this list for its ability to empower sales teams with the right content, training, and insights to engage buyers effectively. Its AI-powered platform helps align marketing and sales efforts, ensuring that sellers have access to the most relevant and up-to-date content for each stage of the buyer's journey.

Key Features

Showpad's key features make it a valuable tool for sales teams:

• Content management and personalization capabilities
• AI-powered content recommendations and insights
• Collaborative digital sales rooms for engaging buyers
• Comprehensive analytics to track content performance and seller effectiveness

Popular Use Cases

• Centralizing and organizing sales content for easy access
• Delivering personalized content experiences to buyers
• Enabling sellers with training and coaching to become trusted advisors

Pros

• Intuitive interface for easy adoption by sales teams
• Seamless integration with popular CRM and marketing tools
• Robust content management and customization features

Cons

• Higher learning curve for some advanced features
• Pricing may be a consideration for smaller businesses
• Requires ongoing content maintenance and updates

Reviews

On G2, Showpad has an impressive average rating of 4.6 out of 5 stars based on over 1,600 reviews. Users praise its ease of use, content management capabilities, and positive impact on sales performance.

Capterra reviewers give Showpad an overall rating of 4.4, highlighting its time-saving benefits and ability to align sales and marketing efforts. Some users note minor UX issues and the need for ongoing content updates.

Pricing

• Essential, Plus, and Ultimate plans available
• Custom pricing based on specific business needs
• Contact Showpad for a personalized quote

10. Paperflite

Paperflite is a comprehensive sales enablement platform that empowers sales and marketing teams to manage, distribute, and track their content effectively. With its user-friendly interface and robust feature set, Paperflite has become a popular choice for businesses looking to streamline their sales processes and improve customer engagement.

Key Features

Paperflite offers several standout features that make it an excellent fit for sales teams:

• Content discovery tools help reps quickly find the most relevant materials
• Customizable microsites allow sales to create personalized experiences for buyers
• Detailed analytics provide insights into how prospects engage with shared content
• Integrations with popular tools like Salesforce and Intercom streamline workflows

Popular Use Cases

• Organizing and centralizing sales collateral for easy access
• Sharing targeted content with prospects via custom microsites
• Tracking content performance to optimize sales strategies

Pros

• Comprehensive content management capabilities
• Ability to create impressive content experiences for buyers
• Valuable engagement data and content intelligence

Cons

• Pricing can be high for smaller teams
• Some users note a learning curve to fully utilize all features

Pricing

• Starts at $50 per user per month (minimum 5 users)
• Interactive content experiences plan begins at $500 per month

Reviews

On Capterra, Paperflite has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its ease of use, customer service, and robust feature set.

G2 reviews show similar sentiment, with Paperflite earning 4.7 out of 5 stars. Customers highlight the platform's ability to organize vast amounts of content, provide content engagement insights, and deliver a professional sales experience.

Positive comments on Reddit mention Paperflite as a "great content management and sales enablement tool" that is worth checking out for teams evaluating sales tech stacks. Users appreciate its content organization and prospect tracking capabilities.

11. Seismic

Seismic is a comprehensive sales enablement platform that focuses on content automation and personalization. With Seismic, sales teams can optimize their sales materials, increase efficiency, and gain valuable insights into content performance.

Key Features

Seismic offers advanced content management capabilities, intelligent recommendations, and sales analytics to help sales teams deliver the right content to the right prospects at the right time.

• Sales Enablement Dashboards for tracking and managing sales content
• Centralized Content Management for easy access and organization
• Personalization and Customization to tailor sales materials for each prospect
• Intelligent Content Recommendations powered by AI

Popular Use Cases

• Generating personalized sales collateral on the fly
• Onboarding, training, and coaching sales teams with interactive content
• Tracking content usage and performance with advanced analytics

Pros

• Interactive content formats like calculators and ROI tools to engage prospects
• Translation capabilities for reaching global or multilingual audiences
• Integration with popular sales and marketing tools

Cons

• Complex configuration to align with specific sales processes
• Longer deployment time compared to other sales enablement tools
• Requires regular content maintenance to ensure accuracy and relevancy

Pricing

• You need to contact Seismic for a custom quote.

Reviews

On G2, Seismic has an impressive rating of 4.7 out of 5 stars from over 1,300 reviews. Users praise its content automation capabilities and the ability to personalize sales materials at scale.

Capterra reviewers give Seismic an overall rating of 4.6, highlighting its ease of use for keeping sales content organized and up-to-date. Many appreciate features like content approval workflows and detailed analytics.

A sampling of reviews note that Seismic is an "excellent tool for keeping content clean" by reducing duplicate materials and providing clear labeling between internal and customer-facing assets. The search functionality and ability to share content with specific teams also receive praise. However, some users mention a learning curve for certain advanced features.

12. SavvyCal

SavvyCal is a scheduling tool that integrates seamlessly into cold emails, allowing prospects to schedule calls directly. Its user-friendly interface makes it easy for recipients to choose a suitable time slot, eliminating the need for back-and-forth coordination. SavvyCal's powerful integration with Close CRM ensures a smooth scheduling experience, with leads automatically landing in your pipeline.

Key Features

• Personalized scheduling links to easily book meetings
• Overlay calendars to find mutual availability
• Customizable branding and meeting types
• Team scheduling for group meetings

These features help streamline appointment setting in cold outreach.

Popular Use Cases

• Scheduling demos and sales calls with prospects
• Booking customer onboarding and support meetings
• Coordinating interviews with job candidates

Pros

• Intuitive scheduling experience for senders and recipients
• Integrates with CRMs and other key tools
• Reduces friction and back-and-forth in booking meetings

Cons

• Pricing can add up for teams needing multiple user seats
• No mobile app for scheduling on the go

Pricing

• Free plan available with basic features
• Paid plans start at $12/user per month
• 20% discount for annual billing

Reviews

G2 users give SavvyCal an average rating of 4.7 out of 5 stars. Reviewers praise its ease of use, customization options, and ability to streamline the scheduling process.

On Capterra, SavvyCal earns 4.9 out of 5 stars. Users highlight the visual calendar interface and how it improves the booking experience for their clients and prospects.

Across Reddit threads, SavvyCal is frequently recommended as a top Calendly alternative. Commenters appreciate features like calendar overlay and the flexibility to tailor scheduling to their needs.

13. Vidyard

Vidyard is a powerful video messaging platform that helps sales teams incorporate personalized video into their outreach and internal communication strategies. With features like one-on-one video messages, an all-in-one video suite, and tools to boost engagement, Vidyard enables sales reps to build authentic connections and convert more prospects.

Key Features

Vidyard offers several standout features that make it effective for sales teams:

• Personalized one-on-one video messages to improve engagement and response rates
• Streamlined video creation, management, and analytics in a single platform
• Tools to boost viewer engagement, such as CTAs, landing pages, and interactive elements
• In-depth video analytics to track view rates, completion times, clicks, and more

Popular Use Cases

• Sending personalized video outreach to prospects to stand out in their inbox
• Creating custom product demos and walkthroughs to showcase value to buyers
• Sharing video recaps and next steps after sales calls to keep deals moving forward

Pros

• User-friendly interface makes it easy to record and send videos
• Improves response rates and engagement compared to text-based outreach
• Detailed analytics help optimize video content and track ROI

Cons

• Some advanced features are only available on higher-tier plans
• Video quality may be limited by the user's equipment and internet connection

Pricing

• Starts at $228/year (about $19/month) for the Pro plan
• $708/year ($59/month) for the Plus plan with additional features
• Custom pricing for larger teams on the Business plan
• 14-day free trial available

Reviews

On G2, Vidyard has an average rating of 4.5 out of 5 stars from 795 reviews. Many users praise its ability to humanize digital communication and provide notifications when videos are viewed.

Capterra reviewers appreciate how Vidyard helps showcase personality and create human connections in sales outreach. One user notes it is "far more effective at engaging and converting prospects" compared to traditional methods.

Comments on Reddit highlight Vidyard's effectiveness for targeted, one-to-one prospecting videos when used strategically. Users advise against using it for mass cold outreach but find it valuable for important contacts after establishing a relationship.

14. Scratchpad

Scratchpad is a valuable addition to this list of top sales tools because it empowers sales teams to collaborate more effectively and gain better visibility into their sales process and pipeline. By making interactions with Salesforce faster and more user-friendly, Scratchpad addresses a common pain point for sales reps who struggle with the administrative burden of updating CRM data.

Key Features

These features make Scratchpad particularly relevant for sales teams:

• Pipeline management for tracking and managing deals efficiently
• Call intelligence to identify successful strategies from sales calls
• Deal rooms for team collaboration and deal strategizing
• Automations to streamline repetitive tasks and save time

Popular Use Cases

• Quickly accessing and updating Salesforce data from any web app
• Collaborating with team members on deals using shared workspaces
• Gaining pipeline visibility to identify risks and opportunities

Pros

• Makes Salesforce updates faster and easier for sales reps
• Improves collaboration and deal visibility for sales teams
• Provides helpful automations and AI-powered features

Cons

• May have a learning curve for less tech-savvy users
• Pricing for teams can add up with per user per month model

Pricing

• Free plan for basic features and limited usage
• Solo plan at $29/user/month
• Team plan at $79/user/month for full features and support

Reviews

On G2, Scratchpad has an average rating of 4.8 out of 5 stars from over 1,400 reviews. Users praise its productivity-boosting capabilities and seamless Salesforce integration.

Capterra reviewers highlight Scratchpad's ability to solve the challenges of pipeline management and forecasting. One sales leader said it "allows me to fly through reports, inspecting pipeline and Salesforce accuracy while coaching and policing data hygiene."

Discussions on Reddit suggest that while Scratchpad has a bit of a learning curve, it is a powerful tool for sales reps once they get the hang of it. The overall consensus is that Scratchpad successfully makes Salesforce interactions faster and less painful.

15. Postal

Postal is a gifting and direct mail marketing tool that helps sales teams engage with prospects offline. It allows users to send personalized gifts, branded swag, eGifts, and handwritten notes to build stronger relationships with potential customers. Postal is included in this list of top sales tools because it enables sales reps to break through the noise of digital channels and make memorable connections with prospects.

Key Features

Postal offers several features that enhance offline engagement for sales teams, such as:

• Sending personalized gifts and branded swag to build stronger relationships
• Offering eGifts and virtual experiences for engaging prospects
• Sending "handwritten" notes using handwriting software for a personal touch
• Providing detailed analytics to track effectiveness of direct mail efforts

Popular Use Cases

• Sending personalized gifts to top prospects to stand out and get meetings booked
• Incorporating direct mail and swag into account-based marketing campaigns
• Delivering custom onboarding kits and employee gifts to improve company culture

Pros

• Makes it easy to automate and manage gifting at scale
• Offers a wide variety of unique gift options in their global marketplace
• Provides ROI reporting to measure impact of offline campaigns

Cons

• Costs can add up, especially for larger sales teams
• Some limitations with custom swag creation and collaboration capabilities
• Support responsiveness could be improved according to some reviews

Reviews

On G2, Postal has an average rating of 4.6 out of 5 stars. Users praise the extensive gift marketplace, ability to automate personalized sends, and seamless integration with their existing tools. Some noted minor UX glitches.

Capterra reviewers give Postal an overall rating of 4.0, highlighting how it streamlines corporate gifting in an affordable way compared to alternatives like Sendoso. The customization and branding options are also appreciated.

Mentions of Postal on Reddit indicate that direct mail, when used strategically, can still be an effective channel for B2B marketing and sales. Users note that personalized gifts and dimensional mailers tend to have better response rates than standard postcards.

Pricing

• Pricing depends on company size, number of users, and sending volume
• Ranges from around $13K-$26K annually for companies with ~200 employees
• Postal offers discounts and price locks to accommodate different budgets
• Marketplace gifts are sold at cost with no markup

16. Calendly

Calendly is a popular meeting scheduling tool that simplifies the process of booking sales meetings. It allows sales reps to easily schedule appointments with prospects by providing a customizable scheduling link that can be shared via email or embedded on a website. Calendly eliminates the back-and-forth typically involved in scheduling, making it a valuable tool for sales teams looking to streamline their meeting booking process.

Key Features

Calendly offers several key features that make it an essential tool for sales teams:

• Customizable scheduling links for easy meeting booking
• Support for various meeting types (one-on-one, group, team)
• Calendar integrations to prevent double-booking
• Automated reminders to reduce no-shows

Popular Use Cases

• Scheduling demos and sales calls with prospects
• Booking customer onboarding and training sessions
• Coordinating internal team meetings and check-ins

Pros

• Eliminates manual scheduling tasks, saving time
• Improves meeting attendance rates with reminders
• Integrates with popular calendar tools for convenience

Cons

• Free version has limited features compared to paid plans
• Some users may prefer a more personalized scheduling approach
• Requires prospects to select a time, rather than suggesting times

Pricing

• Free plan for basic scheduling needs
• Paid plans start at $10/user/month (billed annually)
• Enterprise plans with advanced features start at $15k/year

Reviews

On G2, Calendly has an average rating of 4.7 out of 5 stars from over 2,200 reviews. Users praise its ease of use, time-saving benefits, and seamless communication with customers.

Capterra reviewers give Calendly an overall rating of 4.7, highlighting how it helps generate more customer meetings and improves efficiency. A few note minor UX issues or a desire for more integrations.

Feedback on Reddit indicates Calendly is widely used and appreciated by sales and customer success professionals. Many find it extremely helpful for scheduling and prefer it over constant back-and-forth emails. The consensus is it streamlines booking client meetings, especially when sharing availability is key.

17. Vainu

Vainu is a highly-rated B2B business database and sales intelligence software that enables sales teams to identify ideal prospects and monitor key events. With Vainu's extensive company profiles, advanced filtering capabilities, and seamless integrations, users can efficiently find and engage with their target accounts at the right time.

Key Features

Vainu's key features are focused on helping sales teams efficiently find and prioritize high-potential accounts:

• Access an extensive database with detailed company profiles and contact information
• Use advanced filters to precisely target prospects matching your ideal customer profile
• Monitor key events and changes in target accounts with workflow triggers
• Enrich your CRM data and streamline prospecting with native integrations

Popular Use Cases

• Building targeted prospect lists for outbound sales campaigns
• Enriching account data in CRM and marketing automation platforms
• Monitoring key sales triggers and events to engage accounts at the right time

Pros

• Comprehensive company data with unique insights for the Nordic market
• User-friendly interface that makes finding the right prospects quick and easy
• Actionable sales triggers and workflow automation to streamline prospecting

Cons

• Prospect-level contact data is limited to the Nordic market
• Pricing is only available upon request for the main subscription plans

Pricing

• Pricing for Vainu's main plans is only available upon request
• A limited free version is available to try out core features

Reviews

On G2, Vainu has an average rating of 4.6 out of 5 stars from 201 reviews. Users praise the depth of company insights and the time savings in prospecting.

Capterra reviewers give Vainu an overall rating of 4.0, highlighting the value of the sales triggers and easy CRM integration. Some noted limitations in contact data outside the Nordics.

On Reddit, users find Vainu to be a powerful prospecting database, especially for its coverage of Nordic and European markets. The consensus is that it provides unique company data points to efficiently find and engage high-potential accounts.

18. Pipedrive

Pipedrive is a sales management tool designed to help small sales teams manage intricate or lengthy sales processes. With features like sales pipeline visualization, automated workflows, and robust reporting, Pipedrive aims to streamline sales operations and boost productivity. The tool integrates with various other software, making it versatile and adaptable to different business needs.

Key Features

These key features make Pipedrive a powerful tool for sales teams:

• Automated deal creation and personalized email sending
• Ownership transfer between reps and workflow automations
• Integrations with over 400 tools like Google, Quickbooks, and Slack
• AI-powered sales assistant for data-driven insights and suggestions

Popular Use Cases

• Managing and tracking all sales activities in one centralized tool
• Automating repetitive tasks to focus more time on selling
• Leveraging real-time reports to optimize sales performance

Pros

• Intuitive and user-friendly interface
• Customizable pipelines to match your unique sales process
• Powerful mobile apps for iOS and Android

Cons

• No free forever plan, only a 14-day trial
• Phone support limited to higher tier plans
• Some users find the AI sales assistant suggestions generic

Pricing

• Essential: $14/user/month billed annually, $24/user/month billed monthly
• Advanced: $34/user/month billed annually, $44/user/month billed monthly
• Professional: $49/user/month billed annually, $64/user/month billed monthly
• Enterprise: $99/user/month billed annually, $129/user/month billed monthly

Reviews

On Capterra, Pipedrive has an overall rating of 4.0. Users praise its efficiency, simplicity, and ease of moving data from other CRMs. Some cons noted are occasional quirks with visit tracking and limited bulk editing.

G2 reviewers give Pipedrive 4.3 out of 5 stars. They highlight the intuitive interface, customization options, and responsive customer support. A few wish for more bulk edit capabilities and the ability to CC on emails.

On Reddit, users find Pipedrive significantly better value than other CRMs while still having an easy to use interface. They use it to centralize operations and scale client management effectively at an affordable price for small teams.

19. Salesloft

Salesloft is a revenue workflow platform that supports pipeline building, management, and forecasting. It's a comprehensive solution for sales teams looking to improve their sales pipeline and drive more revenue.

Key Features

• Establish and identify pipelines based on prospect and customer data
• Transcribe and summarize user conversations using AI
• Sales forecasting software to predict future sales outcomes
• Tools for managing and optimizing sales workflows

Popular Use Cases

• Building and nurturing sales pipeline
• Gaining insights from sales conversations
• Accurately forecasting sales and revenue

Pros

• Comprehensive platform for sales pipeline management
• AI capabilities provide valuable conversation insights
• Integrates with key sales tools like Salesforce

Cons

• Can be complex to fully leverage all features
• Pricing may be prohibitive for smaller sales teams
• Requires training and support to maximize value

Pricing

• Starts at $125 to $165 per user per month
• Annual contract required, billed annually
• No seat minimum

Reviews

On G2, Salesloft has 4.5 out of 5 stars from nearly 4,000 reviews. 74% rated it 5 stars, praising its automation, insights, and integrations.

Capterra users highlight Salesloft's ease of use and customization options, giving it an overall rating of 4.5. They note it streamlines prospecting and provides helpful analytics.

Reddit and TrustRadius reviews indicate Salesloft is intuitive and effective for LinkedIn outreach when used compliantly. Users prefer its UI and mobile app over competitors. Some note occasional speed issues. Overall, sales reps find it a valuable prospecting tool that saves significant time.