7 Best Sales Training Software: Features, Pros, & Cons

Looking for the best tools to level up your sales team's skills and close more deals? We've researched and tested the top tools on the market to bring you this curated list of the 7 best sales training software options. In this article, you'll find a comprehensive breakdown of each tool, including key features, pros and cons, customer reviews, and pricing information.

Whether you're looking to onboard new reps, provide ongoing coaching, or enable your team with the right content and resources, this guide has you covered. We've done the hard work of sorting through the options to present you with the best of the best, so you can make an informed decision and choose the best sales training software for your team.

1. Bardeen

Bardeen is a top-rated sales training software that automates repetitive tasks, speeds up workflows, and helps users complete time-consuming activities quickly. With its ability to control any browser tab and run 24/7 in the cloud, Bardeen is a game-changer for sales teams looking to improve their productivity with the Bardeen Chrome extension.

Key Features

Bardeen offers several features that make it stand out as a sales training software:

• Integrates with 100+ apps for seamless workflow automation
• Uses AI sales agents and prompts to improve scraped data
• Offers a no-code builder and AI-powered Magic Box for custom workflows
• Provides pre-built playbooks for common sales tasks

Popular Use Cases

• AI sales prospecting and lead qualification
• Automating personalized outreach and follow-ups
• Web scraping for data enrichment and market research

Pros

• Versatile tool with capabilities beyond just sales training
• Cloud-based, making it ideal for teams and collaboration
• AI-powered features for intelligent automation

Cons

• Steeper learning curve compared to simpler sales training tools
• Higher pricing for premium features and credits
• Requires some technical knowledge for advanced automations

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other sales training tools, Bardeen has generally positive sentiment among users who have tried it for automating sales tasks and web scraping.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a powerful sales training software that goes beyond the basics, give Bardeen a try with a 14-day free trial of premium features. Its AI-powered automations and extensive integrations make it a top choice for sales teams looking to save time and improve their results.

2. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing software that helps businesses attract, engage, and delight customers. With its powerful features and seamless integration with HubSpot's CRM platform, Marketing Hub enables marketers to create personalized experiences across multiple channels, automate marketing tasks, and measure the impact of their efforts.

Key Features

Marketing Hub offers a wide range of features designed to fuel the entire customer journey:

• AI-powered lead generation and marketing automation
• Dynamic content personalization and A/B testing
• SEO optimization and content strategy tools
• Social media management and ad tracking

Popular Use Cases

• Generating and nurturing high-quality leads
• Creating targeted email campaigns and landing pages
• Analyzing marketing performance and ROI

Pros

• All-in-one platform for marketing, sales, and service
• Intuitive interface and extensive resources for onboarding
• Robust analytics and reporting capabilities

Cons

• Higher pricing compared to some alternatives
• Initial learning curve for advanced features
• Some integrations may require API development

Reviews

G2 users give HubSpot Marketing Hub an impressive 4.3 out of 5 stars, praising its user-friendly interface, comprehensive feature set, and seamless integration with the CRM. They appreciate how it streamlines workflows and provides valuable insights.

On Capterra, reviewers rate Marketing Hub 4.5 out of 5, highlighting its automation capabilities, customization options, and excellent customer support. They note that while the learning curve can be steep, the platform's benefits far outweigh the initial challenges.

TrustRadius reviewers award Marketing Hub an 8.7 out of 10, commending its lead generation and nurturing features, as well as its robust analytics. Users appreciate the platform's ability to align marketing and sales efforts for improved results.

Pricing

• Starter: starts at $45/month (includes 1,000 marketing contacts)
• Professional: starts at $800/month (includes 2,000 marketing contacts)
• Enterprise: starts at $3,200/month (includes 10,000 marketing contacts)
• Free tools available with limited features

3. Highspot

Highspot is a leading sales enablement platform that empowers sales teams to engage buyers more effectively. Its AI-driven content recommendations, training and coaching capabilities, and powerful analytics make it a top choice for businesses looking to optimize their sales processes.

Key Features

Highspot offers sales content management, playbooks, customization, AI-powered recommendations, and seamless sharing and presentations. These features enable sales teams to easily find, tailor, and deliver the most relevant content to engage buyers at every stage.

• Centralized hub for organizing and accessing sales content
• Customizable playbooks with best practices and guidance
• AI-driven content recommendations based on deal context
• Seamless integration with CRM and other sales tools

Popular Use Cases

• Ensuring sales reps have quick access to the most up-to-date and compelling content
• Providing sales teams with step-by-step guidance and best practices for different selling scenarios
• Personalizing content and presentations to resonate with specific buyers and industries

Pros

• Intuitive interface for easy content discovery and usage
• Robust content management and organization capabilities
• Advanced analytics to measure content performance and engagement

Cons

• Initial setup and onboarding may require time and resources
• Some advanced features have a learning curve
• Pricing may be higher compared to basic enablement tools

Pricing

• Need to contact sales for custom pricing based on specific needs and scale

Reviews

On G2, Highspot has an impressive rating of 4.7 out of 5 stars from over 1,000 reviews. Users praise its comprehensive feature set, ease of use, and measurable impact on sales productivity.

Capterra reviewers give Highspot an overall score of 4.6, highlighting the platform's ability to streamline content management and empower sales teams with the right resources. Some note the initial learning curve but appreciate the ongoing support.

4. Mindtickle

Mindtickle is a comprehensive revenue enablement platform that offers a wide range of features to support sales training, coaching, and performance tracking. Its robust content management system, digital sales rooms, and sales forecasting capabilities make it a popular choice for sales teams looking to build rep knowledge and skills through personalized learning experiences.

Key Features

• Offers tools to create and deliver interactive training content and coaching
• Gathers call data and generates insights to understand sales performance
• Includes digital sales rooms to centralize buyer interactions
• Provides sales forecasting and performance tracking capabilities

These features are particularly relevant for effective sales enablement, focusing on continuous learning, performance measurement, and optimizing the buyer experience.

Popular Use Cases

• Onboarding and ramping new sales hires with structured learning paths
• Delivering ongoing training and coaching to improve sales skills
• Enabling sales teams with the right content for each buyer interaction

Pros

• Comprehensive approach to sales enablement drives team productivity
• User-friendly interface and intuitive content creation tools
• Strong analytics to correlate enablement efforts with sales performance

Cons

• Can require significant time to fully customize the platform
• Reporting features have a learning curve to get the most value
• Some SCORM content may need adjustments to work properly

Pricing

• Starts at $15 USD per user per month
• Offers Starter, Pro, Enterprise, and Custom pricing packages
• Free trial available to test core features

Reviews

On G2, Mindtickle has an average rating of 4.7 out of 5 stars from over 2,000 reviews. Users praise its ease of use, highly responsive customer support, and ability to unify sales content and training.

Capterra reviewers give Mindtickle an overall rating of 4.0, highlighting how it engages reps with gamification and provides a centralized platform for sales enablement. Some noted the content reporting could be more robust.

Feedback on Reddit suggests Mindtickle is valued for compliance training and improving sales cycles by giving reps easy access to the content and tools they need. The AI-powered coaching features are also called out as a key differentiator.

5. Showpad

Showpad is a comprehensive sales enablement platform designed to empower sales teams and enhance buyer interactions. Included in this list of top sales training software, Showpad stands out for its ability to streamline content management, deliver personalized buyer experiences, and provide effective coaching and training for sales reps.

Key Features

Showpad's key features make it an ideal choice for sales training:

• Centralized content repository for easy access to up-to-date sales collateral
• Personalized content recommendations to deliver relevant information to buyers
• Interactive content experiences to engage and educate prospects effectively
• AI-powered coaching and training to upskill sales reps and drive performance

Popular Use Cases

• Onboarding and continuous training for sales teams
• Enabling sales reps to deliver tailored content to buyers
• Coaching sales reps on best practices and winning behaviors

Pros

• Intuitive user interface for easy adoption and navigation
• Robust content management and organization capabilities
• Seamless integration with popular sales and marketing tools

Cons

• Higher pricing compared to some other sales training platforms
• Requires ongoing content maintenance and updates
• May have a learning curve for users unfamiliar with sales enablement concepts

Pricing

• Essential plan - custom pricing (contact Showpad for a quote)
• Plus plan - custom pricing (contact Showpad for a quote)
• Ultimate plan - custom pricing (contact Showpad for a quote)

Reviews

On G2, Showpad has an impressive average rating of 4.6 out of 5 stars based on over 1,600 reviews. Users praise its ease of use, content management capabilities, and positive impact on sales performance.

Capterra reviewers give Showpad an overall rating of 4.4, highlighting its ability to align sales and marketing teams, provide relevant content to buyers, and drive more effective sales conversations.

Across other platforms like TrustRadius, Showpad consistently receives high ratings, with users appreciating its comprehensive feature set, customer support, and ability to enable sales teams to engage buyers more effectively.

6. Brainshark

Brainshark is a comprehensive sales enablement platform that provides on-demand training, coaching assessments, and AI-powered feedback to help sales teams improve their performance. By gauging the readiness of sales reps based on their training and coaching results, Brainshark enables organizations to identify areas for improvement and ensure their teams are well-equipped to engage with prospects effectively.

Key Features

Brainshark's interactive sales content creation, personalized training within coaching lessons, and AI-powered feedback mechanisms make it a strong contender among sales training software. These features help sales reps receive tailored support, identify performance issues, and improve their readiness to engage with prospects.

• Create interactive sales content to ensure engaging and effective training materials
• Deliver personalized training within coaching lessons for targeted feedback and support
• Utilize AI-powered feedback to gain insights into sales rep performance and areas for improvement
• Identify performance issues in team workflows to address them proactively

Popular Use Cases

• Onboarding and training sales reps with engaging, interactive content
• Providing personalized coaching and feedback to improve sales rep performance
• Assessing sales rep readiness and identifying skill gaps with readiness scorecards

Pros

• Detailed, personalized feedback enhances sales rep readiness and performance
• Comprehensive platform addresses various enablement requirements
• Experienced team ensures quick implementation and time-to-value

Cons

• Creating and maintaining interactive training content may require significant effort
• Learning curve for some users due to the platform's extensive features
• Pricing may be a consideration for smaller organizations

Reviews

On Capterra, Brainshark has an overall rating of 4.0 out of 5, with users praising its high-quality capabilities for developing sales team strength and its intuitive interface. However, some users noted that the admin portal could be more user-friendly.

A Reddit thread discussing Learning Management Systems (LMS) for MSPs mentioned Brainshark as a simple e-learning authoring tool, highlighting its cloud-based content creation and compatibility with SCORM standards for easy integration with LMS platforms.

Pricing

• No free trial, but a free demo is available for potential customers
• Pricing is based on a customized quote, with the cost typically around $83 per user/month (approximately $20,000 per year for 20 users)
• Two plans are available: Pro and Premier, with specific pricing determined by the organization's individual needs and requirements

7. Seismic

Seismic is a comprehensive sales enablement platform that focuses on content automation and personalization. With Seismic, you can optimize your sales materials, increase efficiency, and gain valuable insights into content performance. The tool offers advanced content management capabilities, intelligent recommendations, and sales analytics to help sales teams deliver the right content to the right prospects at the right time.

Key Features

Seismic's key features make it an excellent choice for sales training:

• Sales Enablement Dashboards provide customizable views into content usage and performance
• Centralized Content Management for easy access and organization of sales materials
• Personalization and Customization to tailor content to specific prospects
• Intelligent Content Recommendations powered by AI to suggest the most relevant assets

Popular Use Cases

• Onboarding and training sales reps with interactive courses and skill development
• Equipping reps with the latest pitch decks, case studies, and marketing content
• Personalizing sales collateral on-the-fly for each prospect interaction

Pros

• Robust content management and governance features
• Advanced analytics on content usage and performance
• Integrates with Salesforce and other key sales tools

Cons

• Complex setup and customization may require technical resources
• Higher price point compared to some alternatives
• Steep learning curve for less tech-savvy users

Reviews

On G2, Seismic has an impressive average rating of 4.7 out of 5 stars from over 1,500 reviews. Users praise its comprehensive content management, customization options, and analytics.

Capterra reviewers give Seismic an overall score of 4.6, highlighting how it streamlines sales content distribution and provides valuable usage insights. Some noted the initial setup complexity.

Actual users on Reddit appreciate Seismic's ability to surface the most relevant content and its Salesforce integration. The general consensus is that while powerful, it does have a learning curve.

Pricing

• Seismic does not publicly release pricing
• You need to contact their sales team for a custom quote based on your specific requirements

Conclusions

In this article, we've explored the top 7 sales training software options available in the market. When choosing the best tool for your organization, consider factors such as the key features, popular use cases, pros and cons, pricing, and user reviews.

Among the tools discussed, Bardeen, HubSpot Marketing Hub, and Highspot stand out as the most popular and highly-rated options. Bardeen, in particular, offers a powerful set of features, including AI-powered automations, a no-code builder, and extensive integrations with over 100 apps. Its versatility and cloud-based architecture make it an ideal choice for sales teams looking to save time and improve their results.

To experience the benefits of Bardeen firsthand, we encourage you to download and install the Chrome extension. You can sign up for free and start automating your sales workflows right away. For access to premium features like generative AI actions and advanced scraping, start a 14-day free trial to unlock the full potential of this powerful tool.

No matter which sales training software you choose, investing in the right tool can significantly enhance your sales team's performance, productivity, and overall success. Take the first step towards optimizing your sales processes by trying out one of these top-rated solutions today.