10 Best Sales Tracking Tools: Top Picks for 2024

Are you looking for the best sales tracking tools to streamline your sales process and boost productivity? With so many options on the market, it can be overwhelming to find the right fit for your business. That's why we've done the research for you and curated a list of the top 10 sales tracking tools, each with its own unique features, pros, cons, and customer reviews.

In this comprehensive guide, we'll dive into the details of each tool, providing you with all the information you need to make an informed decision. Whether you're a small startup or a large enterprise, there's a sales tracking solution here that will meet your needs. From AI-powered sales automation to robust reporting and analytics, these tools offer a range of capabilities to help you optimize your sales pipeline and close more deals.

So, let's get started and explore the 10 best sales prospecting tools available today. By the end of this article, you'll have a clear understanding of each tool's strengths and weaknesses, empowering you to choose the perfect fit for your sales team.

1. Bardeen

If you're looking for a sales tracking tool that goes beyond the basics, Bardeen is worth considering. This AI-powered browser extension automates repetitive tasks, integrates with over 100 apps, and runs 24/7 in the cloud. Sign up for free and see how Bardeen can help you work smarter, not harder.

Key Features

Bardeen offers several standout features for sales tracking:

• Extract data from LinkedIn automatically and sync it with your CRM
• Use AI to generate personalized emails and messages
• Build custom workflows using natural language with the Magic Box
• Integrate with 100+ apps for seamless automation

Popular Use Cases

• AI sales prospecting and lead qualification
• Automated lead generation and management
• Automating outreach and follow-ups with personalized messaging

Pros

• Versatile tool for sales teams and businesses
• Runs 24/7 in the cloud, not limited to browser uptime
• Leverages OpenAI for intelligent automation

Cons

• Steeper learning curve compared to simpler sales tracking tools
• Higher pricing for premium features and credits
• Requires some technical know-how for advanced automations

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automation capabilities. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit, Bardeen generally has positive sentiment among users who have tried it for sales tracking and web scraping. They appreciate its user-friendliness and extensive integration options.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, team-wide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're ready to take your sales tracking to the next level, download the Bardeen Chrome extension and start your 14-day free trial of premium features today.

2. Pipedrive

Pipedrive is a popular sales CRM and pipeline management software that helps sales teams track their activities, manage deals, and close more business. It offers an intuitive visual interface, customizable pipelines, and powerful automation features that make it an attractive choice for businesses looking to streamline their sales processes.

Key Features

• Lead, deal, and pipeline management to track sales activities
• Email sync and tracking to stay on top of communications
• Sales forecasting and goal setting to predict revenue
• Customizable reports and dashboards for performance insights

These features make Pipedrive well-suited for managing the entire sales cycle in one place.

Popular Use Cases

• Visualizing and optimizing sales pipelines to identify bottlenecks
• Automating follow-up emails and tasks to nurture leads
• Analyzing sales data to spot trends and forecast revenue

Pros

• Clean, intuitive interface is easy to learn and use
• Customizable pipelines adapt to different sales processes
• Mobile app enables on-the-go deal and contact management

Cons

• Limited customization options for certain fields and reports
• Integrations with some third-party tools require upgrading plans
• Lacks some advanced features of more expensive CRM options

Pricing

• Essential plan starts at $12.50 per user/month billed annually
• Advanced plan starts at $24.90 per user/month billed annually
• Professional plan starts at $49.90 per user/month billed annually
• Free 14-day trial available, no credit card required

Reviews

On Capterra, Pipedrive has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its efficiency, simplicity, and ease of use. One reviewer noted "It is easy to set up, to create and start a campaign, to use on SalesNavigator, for example."

G2 reviewers give Pipedrive 4.3 out of 5 stars, with 92% recommending the product. Positive reviews highlight the intuitive interface, workflow automations, and responsive customer support. A user shared "Its webhook and command queue implementations are incredibly responsive and scalable."

On Reddit, users recommend Pipedrive as an alternative to other CRMs, citing its affordability and functionality for the price. One commenter said "Pipedrive was the obvious choice" when looking to simplify their sales process compared to their previous CRM.

3. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing automation platform that enables businesses to attract, engage, and delight customers at scale. With its user-friendly interface and robust feature set, HubSpot Marketing Hub has become a go-to solution for marketers looking to streamline their efforts and drive measurable results.

Key Features

HubSpot Marketing Hub offers an array of features designed to help marketers create, manage, and optimize their campaigns across channels:

• Blogging, landing pages, and email marketing tools for creating and publishing content
• Marketing automation for personalizing and scaling outreach based on lead behavior
• Lead management for tracking and nurturing prospects through the funnel
• Analytics for measuring campaign performance and proving ROI

Popular Use Cases

• Generating and converting high-quality inbound leads through content marketing
• Automating personalized email nurture sequences to move leads through the funnel
• Aligning marketing and sales efforts with bi-directional CRM integration

Pros

• All-in-one platform eliminates need for multiple point solutions
• Intuitive interface and extensive resources enable quick adoption
• Native integration with HubSpot CRM and other hubs in HubSpot platform

Cons

• Pricing can become expensive as contact database grows
• Initial setup and onboarding requires time investment to fully leverage capabilities
• Some advanced features and customization options limited to higher tier plans

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its extensive feature set, ease of use, and seamless integration with sales and service tools.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.6 out of 5, highlighting the value of its all-in-one approach and powerful automation capabilities. Some noted the learning curve and potential costs at scale.

Feedback on Reddit suggests HubSpot is an ideal solution for businesses looking to unify their marketing efforts on a single platform, though some question if the price is justified for companies not leveraging its full capabilities.

Pricing

• Starter: Starts at $45/month for 1,000 marketing contacts
• Professional: Starts at $800/month for 2,000 marketing contacts
• Enterprise: Starts at $3,200/month for 10,000 marketing contacts
• Free tools available with limited features

4. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM that enables B2B companies to attract web visitors, engage and capture leads, nurture them into customers, and provide excellent support. With its robust set of features at an affordable price point, EngageBay provides a comprehensive solution for businesses looking to streamline their customer lifecycle management.

Key Features

EngageBay offers a wide range of features to help you manage your sales process:

• 360-degree customer view for complete visibility into interactions
• Automated workflows to move leads through the pipeline with zero leakage
• Customizable views and mobile CRM for flexibility across teams
• Accurate sales forecasting and performance tracking

Popular Use Cases

• Capturing and nurturing leads from multiple channels
• Automating marketing campaigns and sales follow-ups
• Providing omnichannel customer support

Pros

• Affordable all-in-one platform with extensive features
• Easy to set up and use with minimal customization required
• Good customer support with extensive knowledge base

Cons

• Limited native CRM integrations
• Reporting could be more robust for advanced insights

Pricing

• Free plan for basic features, up to 250 contacts
• Paid plans start at $12.74/user/month billed annually
• 20-40% discounts for annual billing

Reviews

On Capterra, EngageBay has an overall rating of 4.0 out of 5. Users praise its value for money, ease of use, and customer support. Some noted minor UX issues.

G2 reviewers give EngageBay 4.6 out of 5 stars. Many called out its user-friendliness and ability to combine multiple features in one platform. A few users experienced confusion with some features.

Feedback on Reddit suggests EngageBay is seen as a robust, affordable alternative to HubSpot with a strong feature set. Users appreciate the all-in-one platform for early stage startups.

5. Salesforce

Salesforce is a leading CRM platform that offers a wide range of AI-powered sales tools to help businesses optimize their sales processes and drive revenue growth. With its advanced predictive analytics, opportunity insights, and next best action recommendations, Salesforce Sales AI empowers sales teams to make data-driven decisions and maximize their sales performance.

Key Features

Salesforce offers an extensive set of AI-driven sales features, including:

• Lead, account, contact, and opportunity management
• Forecast management and predictive AI
• Lead and opportunity scoring to prioritize high-potential deals
• Einstein activity capture for automated data entry

Popular Use Cases

• Identifying and prioritizing high-value leads and opportunities
• Forecasting sales performance and revenue potential
• Automating data entry and administrative tasks

Pros

• Robust predictive analytics capabilities
• Personalized engagement recommendations
• Seamless integration with the Salesforce CRM ecosystem

Cons

• Web services API costs an additional $25 per user, per month for the professional plan
• Can be pricey for smaller businesses
• Initial learning curve due to extensive features and customization options

Reviews

On Capterra, users praise Salesforce's versatility and customization options, with one reviewer stating, "I regret not discovering its capabilities sooner, as we would have transitioned to it for onboarding much earlier." They also highlight the platform's ability to monitor communications, activities, and task completion statuses while facilitating reporting and data visualization. However, some users note that Salesforce can be sluggish and cumbersome at times, and may require training to fully utilize its features.

G2 reviewers appreciate Salesforce's comprehensive lead and opportunity management, robust forecasting and analytics, and advanced automation capabilities. They mention that while the platform is user-friendly, the extensive feature set may require significant training for full utilization. Some users also point out that the system can occasionally be slow, particularly with large datasets.

Pricing

• Starter Suite: $25 per user, per month, billed annually
• Professional: $80 per user, per month, billed annually
• Enterprise: $165 per user, per month, billed annually
• Unlimited: $330 per user, per month, billed annually
• Einstein 1 Sales: $500 per user, per month, billed annually

6. Freshworks

Freshworks' Freshsales is an AI-powered sales CRM software best suited for running smart sales campaigns and planning sales processes through Kanban views. It is included in this list of best AI sales tools because of its features, reviews, and descriptions that make it an excellent choice for sales tracking.

Key Features

• Freddy AI offers deal recommendations, so you avoid last-minute bottlenecks
• Automate mundane tasks, such as sending welcome emails, setting call reminders, adding new deals to CRM, customer onboarding, etc.
• AI-powered insights for superior lead tracking

Popular Use Cases

• Streamlining customer support processes to improve efficiency and reduce response times
• Managing leads and tracking campaign performance
• Automating processes to boost team productivity

Pros

• Intuitive user interface and easy to configure settings
• Ticket templates save agents time in providing solutions
• Helpful features like Add Note and Merge for efficient ticket management

Cons

• Pricing is on the higher side, with added costs for using new features like co-pilot
• Lacks some basic built-in features like "Set Ticket Field Options" and "Hide Fields", requiring third-party apps
• Reporting capabilities could be improved

Reviews

On G2, Freshworks has an average rating of 4.3 out of 5 stars. Users praise its automation capabilities, webhook implementations, and data insights. Some noted frustrations with occasional bugs and L1 support.

Capterra reviewers give Freshworks an overall rating of 4.0. They highlight the easy setup, drip campaigns, and automation as key benefits. The main cons cited are high pricing and occasional freezing.

Reddit and TrustRadius reviews show Freshworks is considered reliable and flexible for an ITSM tool by IT professionals. The API and workflow features stand out. Some users encountered challenges with setup and getting timely support responses.

Pricing

• Free plan for up to 10 agents
• Growth plan at $15/agent/month billed annually (about $18/agent/month billed monthly)
• Pro plan at $49/agent/month billed annually (about $59/agent/month billed monthly)
• Enterprise plan at $79/agent/month billed annually (about $95/agent/month billed monthly)

7. Zoho

Zoho is a comprehensive cloud-based CRM platform that offers a wide range of sales tracking features. It includes lead and deal management, contact management, sales forecasting, analytics, and reporting. Zoho's AI-powered assistant, Zia, analyzes sales data to provide insights, predictions, and recommendations to optimize sales processes and boost revenue. Zia's ability to predict sales outcomes and provide actionable insights sets it apart from many other AI tools in the market.

Key Features

Zoho offers an impressive array of AI-powered features to enhance sales tracking and performance:

• Generates personalized emails and social media posts to engage prospects
• Predicts which deals are most likely to close using historical data
• Provides intelligent recommendations on next best actions
• Triages customer emails based on sentiment and intent for efficient follow-up

Popular Use Cases

• Automating lead scoring and prioritization for sales teams
• Generating accurate sales forecasts and pipeline management
• Personalizing outreach at scale to improve engagement rates

Pros

• Feature-rich platform with extensive customization options
• Real-time anomaly detection in sales trends for proactive management
• Seamless integration across various Zoho applications

Cons

• Initial learning curve due to the breadth of features
• Some limitations in advanced customizations compared to Salesforce

Reviews

On G2, users praise Zoho CRM's ease of use, customization options, and responsive customer support. It has an average rating of 4.3 out of 5 stars. Reviewers appreciate the value it provides for the price.

Capterra reviewers give Zoho CRM an overall rating of 4.0, highlighting its extensive functionality and integration capabilities. Some noted the platform can require time to master.

Feedback on Reddit indicates Zoho offers a robust ecosystem of interconnected apps at an affordable price point compared to Salesforce. Users find it suitable for small to mid-sized businesses. The consensus is that while it may lack some enterprise-grade features, Zoho provides excellent value.

Pricing

• Free plan available for up to 3 users
• Standard: $14/user/month billed annually (about $18/user/month billed monthly)
• Professional: $23/user/month billed annually ($30/month billed monthly)
• Enterprise: $40/user/month billed annually ($45/month billed monthly)
• Ultimate: $52/user/month billed annually ($65/month billed monthly)

8. Close

Close is a fast and modern CRM that helps small businesses close more deals while saving time on repetitive tasks. Close offers an all-in-one platform with built-in calling, SMS, and email capabilities, allowing sales teams to manage their entire process without switching between apps.

Key Features

Close offers several key features that make it a strong choice for sales tracking:

• All communication channels (email, SMS, calling) in one place
• Automated activity logging and reminders to stay on top of deals
• Customizable reports and dashboards for real-time sales insights
• Mobile app for on-the-go access to your sales data

Popular Use Cases

• Managing sales pipelines and deal flow for small teams
• Automating follow-ups and reminders to keep deals moving
• Tracking sales activities and rep performance

Pros

• Fast setup and easy to learn for small teams
• Flexible customization options to fit unique sales processes
• Strong customer support and free data migration

Cons

• Lacks some enterprise-level features larger teams may need
• Reporting can have a learning curve to set up
• Limited third-party integrations compared to some CRMs

Pricing

• Startup: $59/user/month billed monthly or $49/user/month billed annually (about $588/year)
• Professional: $109/user/month billed monthly or $99/user/month billed annually (about $1,188/year)
• Enterprise: $149/user/month billed monthly or $139/user/month billed annually (about $1,668/year)
• 14-day free trial, no credit card required

Reviews

On G2, Close has an average rating of 4.7 out of 5 stars from over 1,150 reviews. Users praise its intuitive interface, time-saving automation, and strong customer support.

Capterra reviewers give Close an overall rating of 4.5 out of 5. They highlight the value of having all communication tools in one platform and the ability to track all sales activities. Some note the reporting has a bit of a learning curve.

In reviews on Reddit, users share that Close is a solid choice for small teams focused on outbound sales. They find it easy to set up and use without much training. The main drawback noted is lack of advanced customization for larger, complex teams.

9. Keap

Keap is an all-in-one CRM and sales & marketing automation platform designed to help small businesses grow. It offers a range of features to capture, organize, track, and nurture leads, ultimately increasing sales and revenue. Keap stands out for its robust automation capabilities, customizable contact records, and strong integration options, making it a top choice for sales tracking and automation.

Key Features

• Automate processes across your entire business with a flexible drag-and-drop builder
• Capture and organize leads automatically through custom forms, landing pages, and social media
• Trigger personalized follow-ups based on client data and activity
• Integrate with thousands of apps to support your business and sync data

These automation and CRM features enable you to efficiently manage your sales pipeline and customer relationships in one place.

Popular Use Cases

• Automating lead capture and follow-up communications
• Managing and tracking sales opportunities through pipeline stages
• Sending targeted email campaigns and text messages to nurture leads

Pros

• Powerful automation builder for customizing processes
• Centralizes contact data and interactions in one system
• Extensive integration options with popular business apps

Cons

• Steeper learning curve compared to simpler CRM tools
• Higher pricing plans may not fit very small business budgets
• Some reports of slower performance and incomplete feature transitions

Reviews

On Capterra, Keap has an overall rating of 4.0 out of 5. Reviewers praise its comprehensive feature set for marketing and sales automation. However, some note that the complexity and pricing have increased over time.

G2 users give Keap 4.2 out of 5 stars. Positive reviews highlight the customization options and powerful automation. Critics mention that the breadth of features can be overwhelming for new users.

Discussions on Reddit suggest that while Keap offers robust functionality, its suitability depends on the specific needs and budget of each business. Many recommend evaluating multiple CRMs to find the best fit.

Pricing

• Lite: $79/month for 1 user, 500 contacts, and basic features
• Pro: $149/month for 2 users, 1500 contacts, and advanced automation
• Max: $199/month for 3 users, 2500 contacts, and premium features
• Max Classic: $299/month for 5 users, 5000 contacts, and additional tools
• 14-day free trial available (no credit card required)

10. LeadSquared

LeadSquared is an all-inclusive CRM and marketing automation solution that helps businesses effectively acquire, nurture, manage, and track their leads in one place. It provides a comprehensive suite of features tailored for both large enterprises and small to medium-sized businesses, making it a solid choice for sales teams looking to streamline their processes and boost productivity.

Key Features

LeadSquared offers an array of features designed to optimize your sales process:

• Automated sales workflows to move leads through the pipeline with zero leakage
• Notifications for tasks and workday plans to boost sales productivity
• Customizable mobile CRM for inside sales and field teams
• Accurate sales forecasting and complete visibility into team performance

Popular Use Cases

• Improving relationships with leads and customers
• Boosting sales bottom line through efficient lead management
• Automating repetitive tasks to save time and effort

Pros

• Comprehensive lead management features
• Customizable for various sales team setups
• Robust reporting and analytics capabilities

Cons

• User interface can feel monotonous
• Potential lag when overusing automation features
• Steep learning curve due to extensive functionality

Pricing

• Basic plan starts at $400/month for 10,000 contacts (about $4,800/year)
• Standard plan at $1,200/month for 50,000 contacts (about $14,400/year)
• Enterprise plan at $2,500/month for 200,000 contacts (about $30,000/year)

Reviews

On Capterra, LeadSquared has an overall rating of 4.0 out of 5 from 15 reviews. Users praise its automation capabilities, depth of lead management, and reporting options. Some note the learning curve and occasional performance issues as downsides.

G2 reviewers give LeadSquared 4.4 out of 5 stars across 225 reviews. Many highlight how it solves lead management challenges, automates tasks, and improves conversion rates. A few mention the complex interface as a drawback.

Feedback on Reddit suggests LeadSquared is an efficient option for real estate businesses, offering good value for growing a lead pipeline. However, some users caution that the tool can feel slow and expensive for certain use cases.

Conclusions

When choosing the best sales tracking tool for your needs, consider factors like ease of use, automation capabilities, customization options, pricing, and integrations.

The top 3 tools from our list are:

1. Bardeen - An AI-powered browser extension that automates tasks, integrates with 100+ apps, and offers a free plan. Install the Chrome extension and start your 14-day free trial of premium features today.
2. Pipedrive - A user-friendly CRM with customizable pipelines and powerful automations. Sign up for a free 14-day trial, no credit card required.
3. HubSpot Marketing Hub - A comprehensive all-in-one platform with extensive features and native CRM integration. Get started with their free tools or try a paid plan.

To streamline your sales process and boost productivity, we recommend trying out one of these top-rated tools. Download Bardeen's Chrome extension and sign up for free to experience the power of AI-driven automation firsthand.