19 Best Sales Marketing Software: Top Tools for 2024

Looking for the best sales prospecting tools to boost your business growth? We've curated a comprehensive list of the top 19 tools, complete with key features, pros, cons, pricing, and user reviews. Whether you're a small startup or a large enterprise, this guide will help you find the perfect software to streamline your sales and marketing efforts, automate repetitive tasks, and ultimately drive more revenue. From all-in-one CRM platforms to specialized tools for email marketing, lead generation, and social media monitoring, we've got you covered. Discover the best options on the market and make an informed decision to take your sales and marketing to the next level.

1. Bardeen

Bardeen is a top choice for sales marketing automation, offering a powerful Chrome extension that can control any browser tab and run workflows 24/7 in the cloud. With its ability to integrate with 100+ apps, Bardeen is perfect for automating repetitive tasks and speeding up time-consuming activities, so why not sign up for free and give it a try?

Key Features

Bardeen's features make it a standout sales marketing automation tool:

• AI-powered web scraping for lead generation and data enrichment
• Integrations with popular sales and marketing apps like HubSpot, Salesforce, and Mailchimp
• AI-generated personalized messaging for outreach and follow-up
• Customizable workflows using a no-code builder or AI-powered Magic Box

Popular Use Cases

• Automating sales prospecting and lead list building
• Enriching and qualifying leads for targeted outreach
• Personalizing and automating email campaigns and follow-ups

Pros

• Comprehensive sales automation capabilities, from prospecting to outreach
• Ideal for teams, with shared workflows and centralized control
• AI-powered features for intelligent automation and personalization

Cons

• Steeper learning curve compared to simpler automation tools
• Higher pricing for premium features and credits
• Limited mobile app functionality

Reviews

Capterra users give Bardeen an overall rating of 4.5 out of 5, praising its ease of use, practical automations, and no-code capabilities. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

On G2, Bardeen has a 4.9 out of 5-star rating, with users highlighting its time-saving benefits and powerful features. A reviewer shared, "An excellent tool to automate workflows that previously used to take me hours, now take just a few minutes. Ease of use is paramount for me when considering a tool for my business or personal life, and Bardeen knocks this out of the park as well!"

Reddit users appreciate Bardeen's Notion automations and web scraping capabilities, with one user commenting, "I use it to scrape data from websites to Notion like Quora, Twitter... One more thing that helps me is searching one question on multiple sites with one click."

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

If you're looking for a powerful sales marketing automation tool that can handle everything from prospecting to personalized outreach, start a 14-day free trial of Bardeen's premium features and see how it can transform your sales process.

2. HubSpot

HubSpot is an all-in-one CRM platform that provides a comprehensive suite of tools for marketing, sales, and customer service. With its user-friendly interface and robust features, HubSpot has become a top choice for businesses looking to streamline their customer relationship management processes.

Key Features

HubSpot's marketing automation tools enable you to create targeted campaigns, personalize content, and nurture leads effectively. These features are essential for businesses looking to generate high-quality leads and maximize revenue.

• AI-powered lead generation
• Marketing automation
• Analytics

Popular Use Cases

• Automating and personalizing email marketing campaigns
• Generating and nurturing leads through targeted content
• Tracking and analyzing marketing performance to optimize ROI

Pros

• Seamless integration of sales and marketing functions
• Intuitive automation capabilities for streamlined lead nurturing
• Comprehensive analytics for data-driven decision making

Cons

• Initial setup process can be time-consuming
• Website building functionality has a learning curve
• Pricing can be high, especially with multiple add-on modules

Reviews

On G2, HubSpot Marketing Hub has an impressive average rating of 4.4 out of 5 stars from over 11,000 reviews. Users praise its powerful automation features, ease of use, and seamless integration capabilities.

Capterra reviewers give HubSpot high marks for its all-in-one functionality, with a 4.5 out of 5 rating. They appreciate the platform's email marketing, social media scheduling, and Salesforce integration. Some note the pricing model can be complex.

Across Reddit and other forums, marketers consistently recommend HubSpot for its robust feature set and user-friendly interface. While some mention the learning curve and cost, most agree it provides excellent value for growing businesses.

Pricing

• Starter: Starts at £42/month (about $50 USD)
• Professional: Starts at £702/month (about $850 USD)
• Enterprise: Custom pricing
• Free tools available with limited features

3. Zoho

Zoho is a comprehensive suite of business software that includes an AI-powered sales assistant called Zia. Zoho's inclusion in this list of top sales marketing software is due to its robust feature set, positive user reviews, and seamless integration across various Zoho applications.

Key Features

Zoho Zia's key features make it a strong contender in the AI sales software category:

• Generates business emails and social media posts to streamline communication
• Predicts which deals are likely to close using a deal-winning prediction tool
• Offers an AI prediction tool for sales forecasting and analysis
• Triages responses based on each customer email's detected sentiment and intent

Popular Use Cases

• Analyzing sales trends and activities to identify anomalies in real-time
• Generating personalized recommendations and insights to optimize the sales process
• Automating repetitive tasks to improve sales team efficiency and productivity

Pros

• Feature-rich platform with extensive capabilities for sales teams
• Real-time detection of anomalies in sales trends and activities
• Seamless integration across various Zoho applications for a cohesive user experience

Cons

• Limited customization options compared to some other AI sales tools
• Initial learning curve for users new to the Zoho ecosystem
• Some advanced features may require technical expertise to fully leverage

Reviews

On Capterra, Zoho CRM has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its customization options, ease of use, and helpful features like automation. Some note minor issues with customer support and integration speed.

G2 reviewers give Zoho CRM 4.3 out of 5 stars. They highlight benefits like centralizing customer information, automating tasks to save time, and its user-friendly interface. A few mention the learning curve for advanced features.

On Reddit, sentiment is generally positive, with users appreciating Zoho's comprehensive suite of tools at a reasonable price. They note it works well for small to mid-sized businesses but may not be as scalable for larger enterprises compared to alternatives like Salesforce.

Pricing

• Free plan available for small businesses
• Standard: $12-$18 per user/month
• Professional: $20-$30 per user/month
• Enterprise: $35-$45 per user/month
• Ultimate: $45-$55 per user/month
• 15-day free trial

4. Salesmate

Salesmate is an ideal sales marketing software for businesses looking for an all-in-one CRM solution with advanced automation capabilities. With features like sales automation, marketing automation, and built-in communication tools, Salesmate streamlines sales processes and helps teams close more deals efficiently.

Key Features

Salesmate offers these essential features for sales and marketing teams:

• Automate outreach, follow-ups, lead assignment, and more
• Generate leads with web forms, chatbots, and email campaigns
• Manage deals and pipelines with real-time visual sales tracking
• Communicate via built-in email, SMS, phone, and live chat

Popular Use Cases

• Automating personalized outreach and nurturing sequences
• Scoring and distributing leads to sales reps automatically
• Generating reports and dashboards for sales pipeline visibility

Pros

• Includes a wide range of sales and marketing tools in one platform
• Highly customizable with custom modules, fields, and layouts
• Responsive customer support and onboarding assistance

Cons

• Dashboards can occasionally not function properly
• Keeping up with the breadth of features has a learning curve
• Lacks built-in lead generation compared to some alternatives

Reviews

On Capterra, Salesmate has an overall rating of 4.0 out of 5. Users praise the platform's ease of use, sales process automation, and helpful customer support. Some noted minor UX issues and dashboard glitches.

G2 reviews show users find Salesmate an effective CRM for startups and small businesses. They appreciate the customization options and sales productivity benefits. The main drawback cited is the learning curve to maximize all features.

Pricing

• Starts at $12/user/month billed annually for the Basic plan
• Pro plan is $24/user/month and Business plan is $40/user/month
• 15-day free trial, no credit card required

5. Marketo

Marketo is a comprehensive marketing automation platform that covers any channel and every type of engagement, making it an excellent choice for larger marketing operations. Since being acquired by Adobe, Marketo has expanded its capabilities to seamlessly integrate with other marketing tools, especially within the Adobe suite. It provides robust features for digital advertising, social media marketing, email campaigns, and account-based marketing.

Key Features

These key features make Marketo a powerful tool for B2B marketers:

• Cross-channel engagement to keep customers engaged across online and offline touchpoints
• AI-powered content personalization to deliver tailored experiences at scale
• Advanced journey analytics to identify bottlenecks and optimize deal velocity
• Sales insights and account profiling to align marketing and sales efforts

Popular Use Cases

• Orchestrating complex, cross-channel campaigns to nurture leads and retain customers
• Leveraging AI to build predictive audiences and personalize content
• Aligning marketing and sales to act as one revenue team and close more deals

Pros

• Highly customizable and scalable to handle sophisticated marketing operations
• Extensive integration options, especially with other Adobe products
• Powerful analytics and reporting to prove and improve marketing ROI

Cons

• Steep learning curve due to the platform's complexity and vast feature set
• Can be expensive, especially for smaller businesses or those new to marketing automation
• Some limitations in template options and feature flexibility compared to other tools

Reviews

On G2, Marketo has an average rating of 4.1 out of 5 stars based on 2,523 reviews. Many users praise its versatility, customization options, and powerful automation capabilities. However, some note the steep learning curve and occasional challenges with the interface.

A Capterra reviewer shared, "Marketo is versatile, allowing me to create highly customised workflows and segments for our marketing campaigns. I also love its integrations with APIs, enabling us to connect Marketo with other tools and systems we use. This integration streamlines our processes and enhances overall efficiency."

On Reddit, a user commented, "Marketo is less a 'modern marketing automation platform' and more 'what happens if I duct-tape four angry platypuses together and call it a SaaS?' Good luck to you and your team. Marketo was one of the first. UX has um, come a long way since the early 1600's when they first shipped the platform but, uhh, don't tell them that."

Pricing

• Pricing starts at $895 per month according to Crozdesk
• Professional plan ranges from $5,000 to $15,000 per month
• Enterprise plan ranges from $15,000 to $25,000+ per month
• Contact Marketo directly for a custom quote based on your specific needs

6. Salesforce

Salesforce is a leading customer relationship management (CRM) platform that empowers sales teams to build and extend their Customer 360 with AI, automation, and data. Its AI-powered Einstein 1 solution combines data, application development, and CRM into a unified platform, enabling sales professionals to quickly create automations and select the best AI model for their needs.

Key Features

• Lead, account, contact, and opportunity management
• Forecast management
• Predictive AI for lead and opportunity scoring
• Einstein activity capture to log sales activities automatically

These AI-driven features help sales teams prioritize high-potential leads, optimize sales strategies, and maximize revenue opportunities.

Popular Use Cases

• Predictive lead scoring to focus on the most promising prospects
• AI-powered opportunity insights to guide sales strategies
• Automated activity tracking to ensure complete and accurate sales data

Pros

• Advanced predictive analytics capabilities
• Personalized engagement recommendations
• Seamless integration with other Salesforce tools

Cons

• Web services API costs an additional $25 per user, per month for the Professional plan
• Can be pricey for smaller businesses
• Steep learning curve for some users

Pricing

• Starter Suite: $25 per user, per month, billed annually
• Professional: $80 per user, per month, billed annually
• Enterprise: $165 per user, per month, billed annually
• Unlimited: $330 per user, per month, billed annually
• Einstein 1 Sales: $500 per user, per month, billed annually

Reviews

On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. Users praise its comprehensive feature set, customization options, and scalability.

Capterra reviewers give Salesforce Sales Cloud an overall rating of 4.0, highlighting its lead and opportunity management, sales forecasting, and mobile accessibility. Some note the platform can be expensive and complex for new users.

Reddit users share mixed sentiments about Salesforce. Positive experiences include improved follow-up, workflow automation, and efficient management of sales activities. Critics mention high costs, complexity, and a steep learning curve. Alternative suggestions include Pipedrive and Freshsales for simpler, cost-effective solutions.

7. PandaDoc

PandaDoc is a powerful sales enablement tool that streamlines the process of creating, sending, and managing sales documents. With its user-friendly interface and extensive features, PandaDoc has earned a reputation as a go-to solution for sales teams looking to boost their productivity and close more deals.

Key Features

PandaDoc's key features focus on simplifying document creation and management, making it an essential tool for sales teams:

• Drag-and-drop editor for easy document personalization
• Extensive template library for proposals, contracts, and quotes
• Real-time tracking and analytics for document engagement insights
• Seamless integration with popular CRM and payment systems

Popular Use Cases

• Creating and sending personalized sales proposals and contracts
• Streamlining the document approval and signing process
• Tracking prospect engagement with shared documents

Pros

• Eliminates manual data entry with CRM integrations
• Simplifies document personalization with content library
• Improves collaboration with commenting and revision tracking

Cons

• Limited usefulness for teams relying on non-document sales strategies
• Steeper learning curve compared to simpler document tools
• Higher pricing than some alternatives for advanced features

Reviews

On G2, PandaDoc boasts an impressive 4.7 out of 5-star rating from over 2,400 reviews. Users praise its ease of use, time-saving automation, and robust feature set for streamlining sales document workflows.

Capterra reviewers echo this sentiment, with many calling PandaDoc a "game-changer" for their sales process. They appreciate the ability to quickly create professional-looking documents and track engagement. Some note minor UX quirks, but overall, reviews are overwhelmingly positive.

Pricing

• Free eSign plan available
• Essentials plan: $19/user/month
• Business plan: $49/user/month
• Enterprise plan: Custom pricing

8. Nutshell

Nutshell is an all-in-one CRM and email marketing platform designed specifically for B2B organizations. It provides a comprehensive set of features for sales analytics, including sales forecasting, performance metrics tracking, and prospecting tools. Nutshell's intuitive interface and seamless integration with popular business apps make it a top choice for B2B sales teams looking to optimize their sales processes and drive revenue growth.

Key Features

Nutshell offers a robust set of features tailored to the needs of B2B sales teams, including:

• Automated sales forecasting based on historical data and current pipeline
• Detailed performance metrics and KPI tracking for individual reps and teams
• Prospecting tools to identify and qualify high-value leads
• Customizable reports and dashboards for real-time insights

Popular Use Cases

• Streamlining lead management and nurturing processes
• Automating sales forecasting and pipeline management
• Identifying performance gaps and coaching opportunities for sales reps

Pros

• User-friendly interface and short learning curve
• Robust set of native integrations with popular business apps
• Affordable pricing plans for small to mid-sized B2B teams

Cons

• Limited customization options compared to enterprise-level CRMs
• Reporting capabilities may not be advanced enough for larger organizations
• Mobile app functionality can be improved

Pricing

• Starter: $16 per user/month
• Pro: $42 per user/month
• Pro+: $52 per user/month
• 14-day free trial available

Reviews

On Capterra, Nutshell has an overall rating of 4.0 out of 5 based on 15 reviews. Users praise its ease of use, helpful automation features, and time-saving benefits. Some reviewers note that adding team members can be confusing and mobile app functionality could be improved.

G2 reviewers give Nutshell an average score of 4.3 out of 5 stars. Positive reviews highlight Nutshell's user-friendly interface, affordability compared to alternatives like Salesforce, and responsive customer support. Constructive feedback mentions some limitations in customization options.

9. Sender

Sender is an email marketing tool that provides automated workflows to help businesses minimize workload and create sophisticated email sequences. It's a great fit for this list of sales marketing software because it offers a wide range of features to streamline lead generation and nurturing, such as drip campaigns, welcome emails, abandoned cart emails, and more.

Key Features

Sender offers several essential features that make it a reliable tool for sales and marketing teams:

• Automated email workflows to nurture leads and customers
• Drag-and-drop email builder to create professional campaigns easily
• Advanced personalization options to deliver relevant content
• Detailed analytics and reporting to track performance

Popular Use Cases

• Building email lists with signup forms and popups
• Sending personalized drip campaigns to nurture leads
• Recovering abandoned carts with automated reminder emails

Pros

• Intuitive interface that's easy to use even for beginners
• Affordable pricing plans compared to alternatives
• Responsive customer support with fast response times

Cons

• Limited native integrations with third-party tools
• Some users report occasional email delivery issues
• Automation features may have a learning curve for novice users

Reviews

On Capterra, Sender has an overall rating of 4.0 out of 5. Many users praise the platform's ease of use, helpful automation features, and excellent customer service. Some reviewers note minor UX quirks and occasional technical glitches.

G2 users give Sender 4.4 out of 5 stars. Positive reviews highlight the tool's affordability, user-friendly editor, and responsive support team. A few people mention the lack of certain advanced features compared to pricier alternatives.

Sender also has largely positive sentiment on Reddit, with users appreciating its cost-effectiveness and core email marketing capabilities as a Mailchimp alternative. They find it offers good value for small businesses and those new to email automation.

Pricing

• Free plan for up to 2,500 subscribers and 15,000 emails/month
• Paid plans start at $11/month for 5,000 subscribers (with annual billing)
• Custom enterprise pricing for high-volume senders
• Discounts of 15-20% for annual subscriptions

10. ActiveCampaign

ActiveCampaign is a powerful marketing automation and CRM platform that helps businesses streamline their sales and marketing efforts. It offers a comprehensive suite of features, including email marketing, lead scoring, predictive sending, and behavioral analytics, making it an excellent choice for businesses looking to improve customer engagement and drive revenue growth.

Key Features

• ActiveCampaign's multichannel marketing automation capabilities allow businesses to engage with customers across email, SMS, and social media, delivering personalized experiences that drive conversions.
• Advanced segmentation and dynamic content features enable highly targeted campaigns based on customer behavior and preferences.
• Robust CRM integration and lead scoring functionality help sales teams prioritize and nurture high-value prospects.

These features are particularly relevant for businesses seeking to optimize their sales and marketing processes through automation and personalization.

Popular Use Cases

• Automating personalized email campaigns based on customer behavior and lifecycle stage
• Nurturing leads with targeted content and offers across multiple channels
• Scoring and prioritizing leads for sales teams based on engagement and demographics

Pros

• Intuitive drag-and-drop automation builder for creating complex, multi-step campaigns
• Extensive library of integrations with popular apps and platforms
• Responsive customer support and comprehensive knowledge base

Cons

• Pricing can be steep for businesses with large contact lists
• Reporting and analytics features may be too basic for some advanced users
• Initial learning curve for mastering all the platform's capabilities

Pricing

• Lite plan starts at $29/month for 500 contacts (billed annually)
• Plus plan starts at $49/month for 1,000 contacts
• Professional plan starts at $149/month for 2,500 contacts
• Enterprise plan with custom pricing for advanced features and high volume sending
• 14-day free trial available

Reviews

On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its powerful automation capabilities, ease of use, and responsive customer support.

Capterra reviewers give ActiveCampaign an overall rating of 4.6, highlighting its comprehensive feature set, intuitive interface, and ability to drive measurable results. Some noted the learning curve and pricing as potential drawbacks.

Reddit sentiment is generally positive, with users finding ActiveCampaign a robust solution for businesses prioritizing automation and multichannel engagement. They appreciate features like the visual campaign builder and CRM integration. However, some express concerns about occasional bugginess and inconsistent support experiences.

11. EngageBay

EngageBay is an all-in-one marketing, sales, and support CRM that helps companies acquire, engage, nurture web visitors and convert them to happy customers. It offers a comprehensive suite of tools to attract targeted visitors, capture leads, and quickly turn them into paying customers.

Key Features

• 360° customer view across marketing, sales and support
• Automate routine tasks like sending emails and follow-ups
• Track deals and sales pipeline to grow revenue
• Provide customer support with advanced help desk tools

These features make EngageBay a good fit for businesses looking to unify their customer data and interactions in one platform.

Popular Use Cases

• Capturing and nurturing leads from websites and landing pages
• Creating email marketing campaigns to engage prospects and customers
• Managing sales activities and tracking revenue growth

Pros

• Affordable pricing compared to other all-in-one CRMs
• Intuitive interface that is easy to learn and implement
• Responsive customer support available 24/7

Cons

• Abundance of features can be overwhelming at first
• Email sequences can be tricky to set up initially
• Browser needs to remain open for some automations to work

Pricing

• Free plan for up to 250 contacts
• Paid plans start at $14.99/user/month
• 20% discount for annual billing

Reviews

On Capterra, EngageBay has an overall rating of 4.0 out of 5. Users praise the platform's ease of use, automation capabilities, and time-saving benefits. Some noted a learning curve with certain features.

G2 reviews show an average 4.6 out of 5 stars. Customers appreciate the simple setup, ability to work collaboratively, and the support team's responsiveness.

Comments on Reddit describe EngageBay as a viable HubSpot alternative at a much lower cost. Users find value in the all-in-one platform for marketing, sales, and support. The general consensus is that it works well for small businesses needing a full-featured, affordable CRM system.

12. Insightly

Insightly is a popular sales analytics tool included in this list of the 19 best sales marketing software for its lead qualification, task management, and marketing automation features. Its native integrations with Gmail and Google Workspaces make it a good fit for businesses already using these tools. Customizable reporting and mobile access are also key pros based on user reviews.

Key Features

The key features that make Insightly relevant for sales analytics include:

• Lead qualification to prioritize promising prospects
• Task management to organize sales activities
• Marketing automation to personalize outreach at scale
• Customizable reporting to track key sales metrics

Popular Use Cases

• Qualifying and distributing leads to the right sales reps
• Automating personalized email campaigns to nurture prospects
• Generating custom reports to measure sales performance

Pros

• Integrates seamlessly with Gmail and Google Workspaces
• Intuitive interface is easy to learn and adopt
• Mobile apps enable on-the-go access to customer data

Cons

• Limited advanced analytics compared to specialized platforms
• Customizing complex automation sequences has a learning curve
• Pricing can add up for teams needing advanced features

Pricing

• Plus: $29/user/month
• Professional: $49/user/month
• Enterprise: $99/user/month
• Free trial available

Reviews

On G2, Insightly has an average rating of 4.2 out of 5 stars from 897 reviews. Many users praise its automation capabilities, customizability, and responsive customer support.

Capterra reviewers give Insightly an overall rating of 4.0, noting it meets their core needs without being overly complicated. Some mentioned minor UX annoyances but felt the tool provides good value overall.

Threads on Reddit indicate Insightly works well for small businesses looking for an affordable, easy to use CRM with helpful email integration. Users appreciate features like automatically logging client emails and the ability to quickly view interaction history.

13. GetResponse

GetResponse is an affordable, easy-to-use platform for email marketing and beyond. It enables businesses to send emails, automate marketing, and turn content into a revenue stream. GetResponse offers a range of features to grow your list, engage contacts, promote products, and maximize revenue.

Key Features

GetResponse provides a comprehensive set of tools for effective sales and marketing:

• AI-powered email marketing for engaging newsletters and campaigns
• Marketing automation to convert website visitors and retain customers
• Ecommerce integrations to sync data, promote products, and boost sales
• Advanced features like dedicated IPs, transactional emails, and AI recommendations

Popular Use Cases

• Growing email lists and nurturing subscribers with valuable content
• Automating personalized emails based on customer behavior and segmentation
• Integrating with ecommerce platforms to recover abandoned carts and send promo codes

Pros

• Affordable plans with unlimited emails and key marketing features
• AI-powered tools for email content, product recommendations, and more
• Robust marketing automation and ecommerce capabilities

Cons

• Pricing can add up for advanced features and larger contact lists
• Occasional deliverability issues reported by some users
• A bit of a learning curve for less tech-savvy marketers

Pricing

• Starts at $19/month for up to 1,000 contacts
• Scales up based on contact list size and feature needs
• 30-day free trial available (no credit card required)

Reviews

On G2, GetResponse has an average rating of 4.3 out of 5 stars from over 700 reviews. Users praise the platform's ease of use, automation capabilities, and customer support.

Capterra reviewers give GetResponse an overall score of 4.0, highlighting its time-saving benefits and helpful features. Some noted occasional technical glitches and a bit of a learning curve.

Feedback on Reddit suggests GetResponse provides good value for email marketing needs, with an intuitive interface and strong feature set. However, a few users encountered issues with affiliate commissions and deliverability.

14. Twilio SendGrid Marketing Campaigns

Twilio SendGrid Marketing Campaigns is designed for midsized companies looking to deliver email marketing campaigns at scale. It is known for its ability to handle high-volume email campaigns with features like infrastructure scaling, ISP outreach, and real-time analytics.

Key Features

Twilio SendGrid Marketing Campaigns offers several features that make it ideal for large-scale email marketing:

• Designed for sending emails at scale, making it perfect for companies with large customer bases
• Offers good reputation management to ensure emails are delivered to the inbox
• Provides in-depth email analytics for insights into email performance and engagement
• Simplifies technical details of running high-volume campaigns like infrastructure scaling and ISP outreach

Popular Use Cases

• Sending newsletters and promotional emails to large lists of subscribers
• Delivering transactional emails like order confirmations, receipts, and password resets at scale
• Managing sender reputation and optimizing email deliverability for high-volume senders

Pros

• Ability to efficiently handle large-scale email campaigns
• Dedicated IP address and email validation features available on Pro plan
• Integrates with other Twilio communication APIs for omnichannel marketing

Cons

• Email templates are rudimentary and HTML editor is basic
• May not have all the features advanced email marketers need
• Reported slow customer support response times

Pricing

• Starts at $14.95/month for up to 100,000 emails (about $0.15 per 1,000 emails)
• Pro plans start at $89.95/month for up to 1.5 million emails
• Free plan available for developers sending up to 100 emails/day
• Discounts for annual billing and high-volume senders

Reviews

On G2, Twilio SendGrid Email Marketing Campaigns has an average rating of 4.0 out of 5 stars from 301 reviews. Positive reviews praise its ease of use for sending emails at scale, while negative reviews cite issues with account closures and unhelpful support.

Capterra reviewers give SendGrid an overall rating of 4.0, highlighting the ability to send single newsletters or automations. Some users note occasional email delivery issues and suggest the automation setup could be more intuitive.

Reddit sentiment is mixed, with some users finding SendGrid ideal for transactional lifecycle emails but experiencing bugs with the email editor not saving changes. Users switching from Mailchimp appreciate SendGrid's affordability for sending high email volumes. However, others caution that SendGrid may abruptly close accounts, affecting email campaign links.

15. Keap

Keap is an all-in-one sales and marketing automation platform that helps small businesses streamline their processes and grow revenue. With robust features like lead capture, email marketing, and a customizable CRM, Keap enables users to manage their entire customer lifecycle from a single dashboard.

Key Features

• Automate follow-up emails and text messages to nurture leads
• Manage sales pipeline with drag-and-drop functionality
• Customize contact records with unique fields and tags
• Integrate with 2,000+ apps via Zapier for end-to-end workflow automation

These features make Keap well-suited for small businesses looking to automate their sales and marketing efforts in one centralized system.

Popular Use Cases

• Capturing and organizing new leads from web forms and landing pages
• Sending personalized email campaigns based on customer actions and data
• Managing quotes, invoicing, and online payments

Pros

• Extensive onboarding and training resources
• Powerful automation builder for complex customer journeys
• Combines CRM, sales, and marketing automation in one platform

Cons

• Steeper learning curve compared to other tools
• Higher price point, especially as contact volume grows
• Some dated features and incomplete UI updates

Pricing

• Starts at $129/month for 1 user and 1,500 contacts
• Ranges up to $199/month for 2 users and 10,000 contacts
• Save 17% with annual billing
• 14-day free trial, no credit card required

Reviews

On G2, Keap has an average rating of 4.2 out of 5 stars from 1,527 reviews. Many users praise its robust automation capabilities and all-in-one functionality.

Capterra reviewers give Keap an overall rating of 4.0, noting its value for small business marketing automation. Some mention its complexity and learning curve as drawbacks.

Feedback on Reddit suggests Keap is a capable platform for sales and marketing automation, but may be overkill for very small businesses. Users advise carefully evaluating feature needs and budget before committing to Keap's higher price point.

16. Mailchimp

Mailchimp is a comprehensive email marketing platform that helps businesses of all sizes create, manage, and automate their email campaigns. With its user-friendly interface and robust features, Mailchimp has become a popular choice for businesses looking to streamline their sales and marketing efforts.

Key Features

Mailchimp's key features that make it a great sales marketing software include:

• Automated email campaigns based on customer behavior and preferences
• Segmentation tools to target specific audiences for higher engagement
• Customizable email templates for professional-looking campaigns
• A/B testing to optimize email performance and boost conversions

Popular Use Cases

• Nurturing leads through targeted email drip campaigns
• Sending personalized product recommendations to drive sales
• Engaging customers with automated birthday or anniversary emails

Pros

• Extensive integrations with popular e-commerce and CRM platforms
• Detailed analytics and reporting to track campaign performance
• Free plan available for businesses with smaller email lists

Cons

• Advanced features can be complex for beginners
• Limited customization options for email templates in lower-tier plans
• Pricing can become expensive as contact lists grow

Pricing

• Free plan for up to 1,000 contacts
• Essentials plan starts at $13/month for 500 contacts
• Standard plan starts at $20/month for 500 contacts
• Premium plan starts at $350/month for 10,000 contacts

Reviews

On G2, Mailchimp has an average rating of 4.4 out of 5 stars from nearly 5,000 reviews. Users praise its ease of use, automation capabilities, and extensive integrations.

Capterra reviewers give Mailchimp an overall rating of 4.5, highlighting its value for money, customer service, and feature set. Some note occasional complexity with advanced features.

Sentiment on Reddit is generally positive, with users recommending Mailchimp as a solid all-in-one marketing platform, especially for its free plan. They appreciate the user-friendly interface and robust automation. A few criticize slow support and pricing at higher tiers.

17. Constant Contact

Constant Contact is an email marketing platform designed to help businesses stay connected with their leads through professional email newsletters and marketing automation. It's included in this list of best sales marketing software due to its ease of use, high deliverability rates, and integration capabilities with other lead generation tools.

Key Features

• Drag-and-drop email editor and customizable templates for quick campaign creation
• Integration with lead generation tools for immediate lead nurturing
• Marketing automation for increased engagement and sales
• Real-time reporting to track email performance and optimize campaigns

These features make Constant Contact a valuable tool for businesses looking to effectively capture and nurture leads through email marketing.

Popular Use Cases

• Building and growing an email list to consistently engage leads and customers
• Sending targeted email campaigns to drive traffic, promote products, and increase sales
• Automating personalized email sequences to nurture leads and build customer relationships

Pros

• User-friendly interface and high email deliverability rates
• Wide range of integrations with other marketing and sales tools
• Helpful customer support and educational resources

Cons

• Higher pricing compared to some alternatives, which may be a challenge for small businesses
• Reported occasional glitches and slower load times when creating campaigns
• Automation features not as advanced as some other platforms

Pricing

• Email plan starts at $20/month and Email Plus plan at $45/month
• Pricing based on number of contacts, with tiers up to 50,000+
• 60-day free trial available

Reviews

On Capterra, Constant Contact has an overall rating of 4.0 out of 5. Users praise its ease of use, helpful automation features, and integration with social media for online sales. Some note the learning curve and occasional glitches as drawbacks.

G2 reviewers give Constant Contact an average 4.0 rating, highlighting the time-saving benefits of its automation and the value of its reporting. A few mention the pricing and site-wide outages as cons.

Sentiment on Reddit is mixed, with some users finding Constant Contact an effective tool with great customer service, while others report increasing technical issues and slow loading in recent months. The consensus is that it's a solid platform for email marketing when it's working smoothly, but there may be more reliable alternatives for some businesses.

18. Mention

Mention is a valuable addition to this list of top sales marketing software due to its powerful social media monitoring capabilities. By tracking online conversations about your brand, products, and industry, Mention provides valuable insights into customer perception and enables timely engagement with prospects and customers.

Key Features

Mention's key features make it well-suited for sales and marketing teams looking to monitor and engage with social media conversations:

• Real-time monitoring of social media platforms and the web for brand mentions
• Sentiment analysis to understand the tone of conversations
• Collaboration tools for teams to assign and respond to mentions
• Automated alerts and daily mention summaries

Popular Use Cases

• Identifying and engaging with potential leads who mention your brand or products
• Monitoring competitor activity and industry trends
• Measuring the impact of marketing campaigns and PR efforts

Pros

• Comprehensive coverage of social media platforms and online sources
• Intuitive interface and easy setup
• Affordable pricing plans for individuals and teams

Cons

• Limited customization options for reports
• Some advanced features are only available on higher-tier plans
• Sentiment analysis accuracy could be improved

Pricing

• Solo plan starts at $41-49/month ($29-35/month if billed annually)
• Pro plan starts at $83-99/month ($59-71/month if billed annually)
• ProPlus plan starts at $149-179/month ($107-128/month if billed annually)
• Free trial available

Reviews

On Capterra, Mention has an overall rating of 4.0 out of 5. Users praise its ease of use, helpful automation features, and excellent customer support. One reviewer notes, "Mention is a crucial tool for shaping our offerings and pricing. Frankly, I consider it indispensable for running my business."

G2 reviewers give Mention an average score of 4.3 out of 5 stars, highlighting its ability to track unbranded mentions and fill gaps left by other PR tools. A user shares, "Mention helps me find conversations where our brand is involved that helps fill in a lot of gaps from other PR tools I use in my toolbox."

19. AdRoll

AdRoll is a powerful lead generation tool that combines display ads, social ads, and email to effectively promote businesses. It includes automation and rich insights to help you tweak campaigns for more growth, making it a valuable addition to this list of top sales marketing software.

Key Features

• Audience targeting rules ensure your ads reach the highest quality leads for your business
• Compliance with worldwide privacy requirements gives you peace of mind
• Campaign performance insights allow you to make data-driven adjustments
• Comprehensive approach to advertising across multiple channels enhances lead generation efforts

Popular Use Cases

• Retargeting site visitors who have shown interest in your products or services
• Attracting new prospects through targeted ads on websites, social media, and email
• Analyzing ad performance to optimize campaigns and maximize ROI

Pros

• Easy to set up and manage remarketing campaigns across the web
• Mimics human behavior to deliver highly targeted ads
• Responsive and scalable webhook and command queue implementations

Cons

• Pricing may increase with the scale and complexity of campaigns
• Learning curve for utilizing all the features and optimizing campaigns
• Some users report data updates can be slow at times

Reviews

On G2, AdRoll has an average rating of 4.0 out of 5 stars. Users praise its ease of use for businesses and agencies alike, as well as the helpful customer support. Some note that the platform didn't initially cater to unique use cases but has since expanded.

Capterra reviewers give AdRoll an overall rating of 4.0. Many highlight how the tool makes creating campaigns fast and provides unique recommendations. A few mention that data can take longer to update and the interface could be improved.

Discussions on Reddit suggest AdRoll can be effective for remarketing but may not provide additional value compared to advertising directly on Facebook and Google. Users advise to be mindful of the extra fees and recommend trying AdRoll as an inexpensive alternative to test remarketing.

Pricing

• Starter plan is free with limited features
• Growth plan starts at $19/month to unlock all features and remove AdRoll branding
• Pricing for Ads is pay-as-you-go for display and native ads
• Marketing & Ads+ plan starts at $36/month which includes social ads, email, and monthly ad credits

Conclusions

Choosing the best sales marketing software depends on your specific business needs, budget, and desired features. Consider factors like the size of your team, the complexity of your sales process, and the channels you use to engage with leads and customers.

Among the 19 tools featured in this article, HubSpot, Salesforce, and ActiveCampaign are some of the most popular choices for their comprehensive feature sets and proven track records. However, don't overlook the power of newer, AI-driven tools like Bardeen, which can automate repetitive tasks and help you work more efficiently.

If you're looking for a user-friendly, affordable option to get started with sales marketing automation, we recommend giving Bardeen a try. Download and install the Chrome extension to explore its powerful features and start a 14-day free trial of the premium features to see how it can transform your sales process.

No matter which tool you choose, investing in the right sales marketing software can help you streamline your efforts, engage more effectively with prospects, and ultimately drive more revenue for your business.