19 Best Marketing Tools for Sales Reps in 2024

As a sales rep, you know that having the right sales prospecting tools can make all the difference in hitting your targets and closing deals. But with so many options out there, it can be overwhelming to figure out which ones are worth your time and investment. That's why we've put together this comprehensive guide on the 19 best marketing tools for sales reps.

In this article, you'll find a curated list of top-performing tools, each evaluated based on key features, pros, cons, and real user reviews. Whether you're looking to streamline your prospecting efforts, automate sales prospecting, or gain actionable insights from customer data, there's a tool here that can help.

We've done the research so you don't have to. Our team has scoured the market, tested out popular platforms, and gathered feedback from sales professionals to bring you this definitive resource. With detailed breakdowns of pricing, popular use cases, and integration capabilities, you'll have all the information you need to make an informed decision.

So if you're ready to level up your sales game and crush your quotas, keep reading. This guide will equip you with the marketing tools and knowledge you need to succeed in today's competitive landscape.

1. Bardeen

If you're looking for a versatile marketing tool for sales reps, Bardeen should be at the top of your list. With its ability to automate repetitive tasks, speed up workflows, and integrate with over 100 apps, Bardeen is a game-changer for sales and marketing teams. Install the Bardeen Chrome extension today and see how it can transform your sales process.

Key Features

Bardeen offers several features that make it an excellent choice for sales and marketing teams, including:

• LinkedIn data scraping for lead generation and sales prospecting automation
• Integration with over 100 apps, allowing you to connect your favorite tools
• AI sales agents for intelligent automation and data processing
• A no-code workflow builder and AI-powered Magic Box for creating custom automations

Popular Use Cases

• Scraping LinkedIn profiles for sales automation and lead enrichment
• Generating personalized emails with AI for outreach and follow-up automation
• Automating lead management and lead enrichment tasks

Pros

• Offers a wide range of capabilities beyond just LinkedIn automation
• Runs 24/7 in the cloud, making it perfect for sales and marketing teams
• Utilizes AI technology for intelligent automation and data processing

Cons

• Steeper learning curve compared to some other marketing tools
• Higher pricing for premium features and credits
• Requires some technical knowledge for advanced automations

Reviews

On Capterra, Bardeen has an overall rating of 4.5 out of 5, with users praising its ease of use and practical automations. One reviewer noted, "Bardeen is one of the best no-code automation platforms and won the runner-up award from Product Hunt in the SaaS category."

G2 reviewers give Bardeen 4.9 out of 5 stars, highlighting its time-saving benefits and powerful features. A user shared, "Bardeen solves the problem of manually doing repetitive tasks, which saves me a lot of time. Prices are also affordable."

While not as widely discussed on Reddit as some other marketing tools, Bardeen has generally positive sentiment among users who have tried it for LinkedIn automation and web scraping.

Pricing

• Free plan: Unlimited non-premium usage, 2 weeks of free access to the Pro tier
• Professional plan: $10/month for 500 credits, generative AI actions, CRM integrations, advanced scraping, premium integrations and actions
• Business plan: $15/month for teams with less than 100 people, 500 credits, flexible user administration, admin analytics dashboard, teamwide automations, onboarding & training
• Enterprise plan: Custom pricing for larger teams with more specific needs

Ready to take your sales and marketing efforts to the next level? Sign up for Bardeen's 14-day free trial and start automating your workflows today.

2. HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing automation software that helps businesses attract, engage, and delight customers. With its powerful features and intuitive interface, HubSpot Marketing Hub enables marketers to create and manage effective marketing campaigns across multiple channels, making it an essential tool for sales reps looking to drive leads and revenue.

Key Features

HubSpot Marketing Hub offers a wide range of features designed to help sales reps generate and nurture leads:

• Lead generation tools like forms, live chat, and pop-up forms
• Email marketing with personalization and A/B testing
• Social media management and monitoring
• Analytics and reporting to track campaign performance

Popular Use Cases

• Creating targeted email campaigns to nurture leads and drive conversions
• Automating lead scoring and segmentation for more efficient outreach
• Analyzing marketing campaign performance to optimize strategies

Pros

• All-in-one platform for marketing automation and lead management
• Intuitive interface and ease of use
• Robust analytics and reporting capabilities

Cons

• Higher price point compared to some alternatives
• Steep learning curve for advanced features and customization
• Contact-based pricing model can become expensive as database grows

Reviews

On G2, HubSpot Marketing Hub has an average rating of 4.3 out of 5 stars from over 11,000 reviews. Users praise its comprehensive feature set and seamless integration with sales and service tools, while noting the initial learning curve and higher price point as potential drawbacks.

Capterra reviewers give HubSpot Marketing Hub an overall rating of 4.5 out of 5, highlighting its ease of use, robust automation capabilities, and excellent customer support. Some users mention the steeper price and complexity for advanced use cases.

Pricing

• Starter: starts at $45/month for 1,000 marketing contacts
• Professional: starts at $800/month for 2,000 marketing contacts
• Enterprise: starts at $3,200/month for 10,000 marketing contacts
• Free tools available with limited features

3. Crunchbase

Crunchbase is a comprehensive company database that provides valuable insights on both private and public companies. Its extensive data on investors, funding rounds, and key executives makes it a powerful tool for sales reps looking to identify and engage with high-potential prospects.

Key Features

These features make Crunchbase particularly relevant for sales prospecting:

• Advanced search filters to find companies by industry, location, size, and revenue
• Detailed company profiles with funding history, investors, and competitive landscape
• Real-time alerts on funding news and key personnel changes
• Direct access to verified contact information for decision-makers

Popular Use Cases

• Identifying high-growth startups and companies with strong buying power
• Tracking industry trends and recognizing market shifts early
• Connecting with key executives for personalized outreach

Pros

• Comprehensive database with insightful financial data
• Ability to monitor companies and receive alerts on trigger events
• Chrome extension to easily find contacts on LinkedIn

Cons

• Advanced features and full data access require a paid plan
• Occasional outdated or incomplete information for some companies
• User interface can be complex for new users

Pricing

• Limited free version available
• Pro plan starts at $49/month (about $41/month when billed annually)
• Enterprise plan with API access and more features has custom pricing

Reviews

On G2, Crunchbase has an average rating of 4.5 out of 5 stars from 343 reviews. Many users praise its ease of use for finding investor and financial data.

Capterra reviewers give Crunchbase an overall rating of 4.0, noting its helpfulness for market research and identifying M&A opportunities. Some mentioned the pricing can be high for new users.

Reddit users in sales and VC communities recommend Crunchbase as one of the best data sources, especially when combined with other tools like Pitchbook. They find it provides excellent coverage of startups and smaller companies.

4. Demandbase

Demandbase is a comprehensive account-based experience (ABX) platform that helps sales and marketing teams identify, reach, and convert their ideal accounts. With its robust data foundation and AI-powered insights, Demandbase enables users to prioritize accounts, engage with relevance, and measure the impact of their efforts.

Key Features

Demandbase offers a range of features that make it a valuable tool for sales reps:

• Account identification and prioritization based on intent data and engagement signals
• Personalized advertising and website experiences for target accounts
• Sales intelligence and insights to help reps engage with relevance
• Orchestration capabilities to coordinate marketing and sales activities

Popular Use Cases

• Aligning sales and marketing efforts around high-value accounts
• Delivering targeted advertising and personalized content to buying teams
• Identifying in-market accounts and providing sales reps with actionable insights

Pros

• Comprehensive ABX platform with robust data and AI-powered insights
• Seamless integration with CRM and marketing automation systems
• Exceptional customer support and partnership

Cons

• Steep learning curve due to the platform's complexity and breadth of features
• Higher cost compared to some other ABM tools

Pricing

• Pricing is customized based on specific needs and requirements
• Four pricing suites are available: Starter, Pro, Enterprise, and Custom+
• Starter suite begins at $209/month

Reviews

On G2, Demandbase has an average rating of 4.3 out of 5 stars from over 1,500 reviews. Users praise its comprehensive feature set, data accuracy, and customer support.

Capterra reviewers highlight Demandbase's ease of use, powerful account prioritization capabilities, and seamless integration with other systems. The platform has an overall rating of 4.0 on Capterra.

Discussions on Reddit suggest that Demandbase is a top choice for organizations looking for a robust ABM platform. Users appreciate its advanced features, such as predictive scoring and always-on display targeting, as well as the responsiveness of the Demandbase team.

5. Calendly

Calendly is a popular scheduling automation platform that eliminates the back-and-forth emails typically needed to schedule meetings. It allows sales reps to easily book meetings with prospects by providing them with a customizable scheduling link. Calendly is an essential tool for sales reps as it helps them connect with more buyers in less time.

Key Features

Calendly offers several key features that make it a valuable tool for sales reps:

• Customizable scheduling links to easily book meetings with prospects
• Supports various meeting types including one-on-one, group, and team meetings
• Integrates with calendar systems to prevent double-booking and scheduling conflicts
• Automated reminders and follow-ups to reduce no-shows and keep deals moving

Popular Use Cases

• Sending scheduling links to prospects to book sales meetings faster
• Automating reminders and follow-ups to improve meeting attendance rates
• Connecting calendars across sales teams to coordinate demos and calls

Pros

• Eliminates manual back-and-forth typically needed to schedule meetings
• Improves efficiency by helping reps book more meetings in less time
• Integrates with sales and marketing tools for end-to-end workflows

Cons

• More advanced team scheduling features require paid plans
• Customization options for booking pages are somewhat limited

Pricing

• Free plan for individuals with basic scheduling needs
• Paid plans start at $8/user/month (billed annually)
• Enterprise plans with advanced security/admin features start at $12,000/year

Reviews

On Capterra, Calendly has an overall rating of 4.7 out of 5 from over 2,200 reviews. Users praise its ease of use for both the meeting organizer and attendees, as well as its ability to save time spent scheduling.

G2 reviewers echo positive sentiments, with Calendly earning 4.7 out of 5 stars. Many highlight how it has improved their communication with customers and made scheduling meetings more convenient.

Feedback on Reddit also skews positive, with sales professionals appreciating Calendly's ability to streamline meeting booking. Some wish it had more customization options, but overall it's seen as an effective and reliable tool for sales teams.

6. Salesforce

Salesforce brings together all your data, from any source, so you can act on it with trusted AI and automation, all on one integrated CRM platform. It makes it easy to find more prospects, close more deals, and connect with customers in a whole new way. So it's little wonder Salesforce was named the world's #1 CRM for 11 years running.

Key Features

Salesforce's key features for sales reps include:

• Lead, account, contact, and opportunity management
• Forecast management
• Predictive AI for lead and opportunity scoring
• Einstein activity capture to automatically log emails and meetings

Popular Use Cases

• Managing sales pipelines and forecasting revenue
• Prioritizing high-potential leads with AI scoring
• Automating data entry and admin tasks for sales reps

Pros

• Robust predictive analytics to optimize sales strategies
• Personalized engagement powered by AI insights
• Extensive customization and integration options

Cons

• Web services API costs an additional $25/user/month for professional plan
• Can be pricey for smaller businesses
• Steeper learning curve compared to simpler CRM tools

Reviews

On G2, Salesforce Platform has an average rating of 4.5 out of 5 stars from 1,980 reviews. 76% rated it 5 stars, praising its customization options and ability to provide holistic customer solutions.

Capterra reviewers highlight Salesforce Sales Cloud's "comprehensive lead and opportunity management", "robust sales forecasting and analytics", and "advanced automation and AI features". Some note the platform can be expensive and complex for new users.

Reddit users share positive experiences with Salesforce, noting it improves follow-up, automates workflows, and is invaluable for managing sales activities efficiently. However, some criticize the high costs and complexity. Alternative suggestions include Pipedrive and Freshsales for simpler, cost-effective options.

Pricing

• Starter Suite: $25/user/month billed annually
• Professional: $80/user/month billed annually
• Enterprise: $165/user/month billed annually
• Unlimited: $330/user/month billed annually
• Einstein 1 Sales: $500/user/month billed annually

7. UserGems

UserGems is a sales intelligence platform that helps businesses identify and leverage their existing customer data to drive sales and marketing efforts. UserGems is most famously known for helping companies track job changes to prioritize outreach efforts on warm, familiar leads rather than depleting sales resources on cold outbound.

Key Features

UserGems offers several key features that make it a valuable tool for sales teams looking to maximize their outreach efforts:

• Identifies past customers who have moved to new companies, enabling reps to re-engage with warm leads
• Tracks job changes and promotions within target accounts to surface timely sales opportunities
• Enriches contact data with verified email addresses and phone numbers for more effective outreach
• Integrates with CRMs and sales engagement platforms to streamline workflows

Popular Use Cases

• Tracking job changes of previous customers to generate new pipeline at their current companies
• Identifying decision-makers within target accounts based on job title and seniority level changes
• Keeping CRM data up-to-date with fresh, accurate contact information as buyers change roles

Pros

• Uncovers sales opportunities that would otherwise be missed by focusing on job change data
• Saves significant prospecting time by providing actionable insights on when and how to engage leads
• High-quality contact data results in better email deliverability and connect rates

Cons

• Pricing information is not publicly available on the website
• May generate some irrelevant job change alerts that don't align with ideal customer profiles

Reviews

On G2, UserGems has an average rating of 4.7 out of 5 stars from 111 reviews. 89 users gave it 5 stars, praising the platform's ability to surface timely sales opportunities and enrich data.

Capterra reviewers highlight UserGems' "incredible platform" for streamlining sales and marketing efforts. One user noted that the job change alerts, especially for champions, "saves me hours of prospecting and allows me to get quick wins."

On Reddit, users recommend UserGems for its unique approach of tracking job changes to generate pipeline from an existing customer base. One user shared that "the opportunities we've won and sourced through UserGems are closing at 10-15% higher than our average win rate."

Pricing

• Pricing information is not listed on the UserGems website
• Interested buyers need to contact the UserGems sales team for a custom quote based on their specific needs and scale

8. Outreach

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as contact management, auto dialer, email sequencing, A/B testing, SMS capabilities and beyond, making it a top choice for sales reps looking to streamline their processes and boost productivity.

Key Features

• Create and automate personalized email sequences to engage prospects effectively
• Reps can work directly within Gmail to manage sales activities like scheduling meetings and viewing prospect information
• Gain insights into outreach performance through detailed analytics and reporting
• Seamlessly integrate with popular CRM platforms to ensure data synchronization

These features are essential for sales reps looking to optimize their outreach efforts and connect with more qualified leads.

Popular Use Cases

• Automating personalized email campaigns to nurture leads and book more meetings
• Managing sales activities directly from Gmail to save time and increase productivity
• Analyzing outreach performance data to optimize messaging and sequences

Pros

• Intuitive platform that is easy to set up and use
• Powerful automation features to streamline repetitive tasks
• Integrates with key sales tools like Gmail and CRMs

Cons

• Can be overwhelming at first due to the number of features and buttons
• Requires some training to fully utilize all the capabilities
• Pricing lacks transparency for SMBs and startups

Pricing

• Pricing starts around $100 per user/month
• Specific pricing is not publicly available

Reviews

On G2, users praise Outreach for helping them "stay on track of prospecting" and enabling teams to easily share messaging. It has an average rating of 4.3 out of 5 stars from over 3,400 reviews.

Capterra reviewers highlight Outreach as an "essential tool for ABM efforts" and appreciate the platform's ease of use. Some note minor UX issues but overall find it extremely valuable.

A Reddit user shared their positive experience switching from SalesLoft to Outreach, noting superior UX and machine learning capabilities. However, they mention a learning curve and recommend training to fully utilize the tool.

9. Vainu

Vainu is a highly-rated leader in the sales intelligence software space, providing B2B businesses with best-in-class company information. With over 75M+ company profiles enriched with firmographics, technographics, trigger events, and proprietary data points, Vainu helps sales teams easily find and focus on the best business opportunities.

Key Features

Vainu's key features for sales reps include:

• Access detailed company profiles with over 300 attributes to identify ideal target accounts
• Monitor target accounts for significant changes with automated Workflow Triggers
• Enrich CRM data with fresh company information using plug-and-play connectors
• Leverage artificial intelligence to surface buying signals and get prospecting suggestions

Popular Use Cases

• Building high-quality prospecting lists of companies matching ideal customer profiles
• Engaging best-fit accounts with personalized outreach when timing is right
• Keeping sales teams updated on key changes and events in target accounts

Pros

• Comprehensive global database with unique data points for precise targeting
• User-friendly platform that is intuitive and easy to get started with
• Seamless integration with popular CRMs and other sales tools

Cons

• Nordic databases have the best coverage compared to global data
• Pricing model can get expensive for large teams or high-volume usage
• Onboarding and training is recommended to get the most value

Pricing

• Starts at €3,500 per year (~$3,800 USD) plus a €200 (~$220) one-time setup fee
• Custom enterprise pricing available for larger deployments
• Free trial and demo available upon request

Reviews

On G2, Vainu has an average rating of 4.6 out of 5 stars from over 200 reviews. 80% of users rated it 5 stars, praising its powerful prospecting capabilities and ease of use.

A sampling of reviews highlight how Vainu provides a "great platform for lead generation and prospecting" by offering a "company 360 degree view" that "saves a lot of time in the prospect research phase." Some noted the tool is best suited for sales to enterprise companies rather than small businesses.

Users on Reddit shared positive sentiment about Vainu being a "great prospecting database tool" that they "couldn't work without" for finding ideal B2B prospects, especially in Nordic markets. However, some felt the data quality could be improved for companies outside that region.

10. Leadfeeder

Leadfeeder is an effective lead generation tool that identifies the companies visiting your website, even if they don't fill out a form or contact you directly. By turning anonymous website traffic into actionable leads, Leadfeeder helps you focus your sales and marketing efforts on the prospects most likely to convert.

Key Features

Leadfeeder offers several standout features that make it a valuable tool for B2B sales and marketing teams:

• Identify website visitors and reveal the companies behind anonymous traffic
• Qualify leads based on behavior and firmographic data
• Integrate with popular CRM and marketing automation platforms
• Provide detailed visitor behavior insights to inform sales outreach

Popular Use Cases

• Generating high-quality leads from existing website traffic
• Enabling sales teams to prioritize and personalize outreach based on prospect behavior
• Measuring the effectiveness of marketing campaigns in driving target account engagement

Pros

• Automatically filters out low-quality traffic like ISPs and bots
• Offers customizable lead scoring and segmentation
• Provides actionable insights to sales teams without requiring additional work

Cons

• Some users report occasional inaccuracies in identifying visitors
• Pricing can be high for businesses with significant website traffic
• Requires consistent monitoring and optimization to get the most value

Pricing

• Starts at $99 per month for up to 50 identified companies
• Pricing tiers based on number of companies identified, up to $1,199 for 20,001-40,000 companies
• 14-day free trial available, no credit card required

Reviews

On G2, Leadfeeder has an average rating of 4.3 out of 5 stars from 799 reviews. Many users praise the tool's ability to provide valuable lead intelligence and integrate with their existing workflows.

Capterra reviewers give Leadfeeder an overall rating of 4.5 out of 5, with high marks for ease of use, customer service, and feature set. However, some users note occasional data accuracy issues.

Discussions on Reddit suggest that while Leadfeeder can be a powerful prospecting tool, users should be thoughtful in their outreach to avoid coming across as intrusive. Focusing on providing relevant, valuable information rather than using overly sales-y tactics is recommended.

11. Apollo.io

Apollo.io is an all-in-one sales intelligence and engagement platform that helps sales reps prospect, engage, and drive more revenue. With a database of over 275 million contacts and 73 million companies, Apollo.io provides robust and accurate data for sales teams to leverage in their outreach efforts.

Key Features

• Discover in-market customers with advanced search filters
• Automate personalized outreach at scale with email and LinkedIn sequences
• Gain insights from conversation intelligence and analytics to close more deals
• Streamline operations with workflow automation and CRM integration

These features make Apollo.io a comprehensive solution for sales reps looking to improve their prospecting and outreach effectiveness.

Popular Use Cases

• Building targeted prospect lists based on firmographic and technographic data
• Automating multi-touch outreach campaigns across email and LinkedIn
• Analyzing sales conversations to identify winning talk tracks and coach reps

Pros

• Extensive database with accurate contact and company information
• Powerful automation capabilities for email and LinkedIn outreach
• Actionable insights from conversation intelligence and analytics

Cons

• Some users report a higher than expected bounce rate for Apollo.io contacts
• Occasional sync issues with certain CRM integrations
• Steeper learning curve compared to more basic prospecting tools

Pricing

• Free plan: $0/month for 10,000 email credits and limited features
• Basic plan: $49/user/month for 10,000 email credits and advanced features
• Professional plan: $99/user/month for 10,000 email credits and premium features
• Organization plan: $79/user/month (5 user minimum) for enterprise features

Reviews

On G2, Apollo.io has an average rating of 4.8 out of 5 stars from over 7,000 reviews. Users praise the platform's data accuracy, automation capabilities, and all-in-one functionality for streamlining sales workflows.

Capterra reviewers give Apollo.io an overall rating of 4.8, highlighting the depth of its B2B database and ability to automate personalized outreach across multiple channels. Some users note minor UX quirks and occasional data inconsistencies.

Feedback on Reddit is generally positive, with users finding Apollo.io's data reliable for the price point. However, some recommend verifying contact information with third-party tools to further improve deliverability. The platform's email automation and sequence capabilities receive mixed reviews compared to standalone sales engagement platforms.

12. Copper

Copper is a CRM platform built specifically for small businesses using Google Workspace. It offers a range of features that make it a strong choice for sales analytics, including pipeline management, interaction tracking, customizable reports, lead qualification, and predictive analysis. Copper's seamless integration with Google apps simplifies workflow for businesses already using Google Workspace, though its limited scalability for large enterprises could be a potential drawback.

Key Features

• Automatically captures sales data as leads move through visual pipelines
• Tracks customer interactions and communication history
• Generates customized reports based on specific business needs
• Identifies and prioritizes high-quality leads with qualification tools

These features are crucial for businesses looking to better understand their sales process, customer relationships, and growth opportunities.

Popular Use Cases

• Visualizing the sales process and tracking deal progress
• Centralizing customer data and interaction history
• Generating insights to optimize sales strategies

Pros

• Integrates seamlessly with Google Workspace apps
• Provides robust reporting and customization options
• Offers predictive analysis to forecast sales trends

Cons

• May have limited scalability for larger enterprises
• Pricing is on the higher end compared to some alternatives
• Email marketing features only available on top-tier plans

Pricing

• Starter: $23/user/month billed annually (about $28/month)
• Professional: $59/user/month billed annually (about $71/month)
• Business: $119/user/month billed annually (about $143/month)
• 14-day free trial available

Reviews

On G2, Copper has an average rating of 4.5 out of 5 stars from over 1,100 reviews. Many users praise its automation capabilities, Google integrations, and customization options.

Capterra reviewers give Copper an overall rating of 4.0, highlighting its ease of use and helpful features for tracking customer relationships. A few noted the learning curve and occasional performance issues.

Feedback on Reddit suggests Copper works well for small agencies and teams using Google Workspace heavily. Users appreciate the visual pipelines and personalization. The consensus is that while not the cheapest, it provides good functionality for its target market.

13. DocuSign

DocuSign is a game-changer for sales teams, streamlining the document signing process and eliminating the need for physical paperwork. Its cloud-based electronic signature solution simplifies the management of contracts and agreements, making it a must-have tool for efficient sales operations.

With DocuSign, sales reps can send documents for e-signature, track the signing progress, and securely store completed agreements. This not only saves time but also enhances the customer experience by providing a convenient and efficient way to finalize deals.

Key Features

• Easily send, sign, and manage documents with legally binding electronic signatures
• Streamline document workflows with automated routing, reminders, and notifications
• Ensure document security with encryption, authentication, and audit trails
• Seamlessly integrate with popular CRM systems and other business apps

Popular Use Cases

• Accelerating the contract signing process for sales deals
• Automating the onboarding of new customers or employees
• Streamlining the approval process for internal documents and agreements

Pros

• Significantly reduces turnaround time for getting documents signed
• Provides a superior signing experience for customers and prospects
• Integrates with existing business systems to enhance workflows

Cons

• Can be expensive for small companies, with high fees for advanced features
• Occasional mobile app glitches may affect document processing
• Some users find the interface could be more intuitive

Reviews

On G2, DocuSign has earned an impressive average rating of 4.5 out of 5 stars from over 2,300 reviews. Users praise its efficiency in simplifying the document signing process and its seamless integrations with other business apps.

Capterra reviewers echo the positive sentiment, with many highlighting DocuSign's role in fully automating contract management processes. They appreciate the time savings and improved client satisfaction it enables. DocuSign has an overall rating of 4.0 on Capterra.

Across various platforms like Reddit, users consistently recommend DocuSign for its reliability and security when handling sensitive documents. While some mention the learning curve and cost considerations, the general consensus is that DocuSign is a valuable tool for streamlining agreement workflows.

Pricing

• Plans start at $10/month for individuals and go up to $480/month for advanced business needs
• Volume-based pricing available for larger organizations with high sending needs
• Discounts offered for annual billing on most plans
• 30-day free trial available for trying out the platform

14. Intercom

Intercom is a comprehensive AI-powered customer service platform designed to enhance the customer experience, improve operational efficiency, and scale with growing businesses. Its AI-first approach, which includes an AI chatbot, help desk centralization, and proactive support tools, makes it a valuable addition to this list of top marketing tools for sales reps.

Key Features

• Centralized customer inbox, help center, and tickets streamline support operations
• AI-powered chatbot Fin provides conversational customer support, reducing the load on human agents
• Omnichannel messaging enables seamless customer engagement across multiple platforms
• Data dashboard organizes customer interactions, providing insights into customer behavior and support efficiency

Popular Use Cases

• Automating and reducing the volume of support requests through AI-powered chatbots and self-service options
• Providing personalized, context-aware customer support across multiple channels
• Gathering actionable insights from customer interactions to improve support processes and product offerings

Pros

• Significantly reduces support volume through automation and self-service
• Offers a unified workspace for managing customer interactions efficiently
• Proactive support tools help anticipate and address customer needs before escalation

Cons

• Complexity involved in setting up and customizing the AI chatbot for specific business needs
• Usage-based pricing can make forecasting future costs challenging
• Active seats required for engineers setting up product walkthroughs, even if not providing direct support

Reviews

On G2, users praise Intercom's HIPAA compliance, useful AI features, and startup-friendly pricing, giving it high ratings for ease of setup and use. However, some note limitations with the startup discount and occasional app notification inconsistencies.

Capterra reviews highlight the effectiveness of the chatbot in resolving basic queries, the user-friendly interface, and helpful features like macros. Cons mentioned include the inability to chat on behalf of other team members and occasional chatbot assignment issues.

Reddit sentiment is mixed, with some users expressing frustration over paywall limitations and pricing, while others find it valuable for specific use cases when adopted as a key part of the support process. Alternative tools like HelpScout are often recommended for more straightforward pricing and features.

Pricing

• Essential plan starts at $39 per seat/month
• Advanced plan at $99 per seat/month adds automation and AI features
• Expert plan at $139 per seat/month includes collaboration, security, and reporting for larger teams
• Free trial available for Essential and Advanced plans

15. RollWorks

RollWorks is a robust account-based marketing (ABM) platform designed for B2B companies in the information technology and service industries. It offers advanced audience segmentation and campaign personalization tools, making it a great fit for sales reps looking to generate high-quality leads and align their efforts with marketing.

Key Features

RollWorks' key features support effective ABM lead generation for sales reps:

• Collaboration tools to align sales and marketing teams
• Engagement tracking to monitor lead interactions
• Contact management and lead qualification to prioritize high-potential leads
• Intent data and predictive analytics to identify sales opportunities

Popular Use Cases

• Targeting and engaging high-value accounts with personalized campaigns
• Aligning sales and marketing efforts to drive revenue growth
• Leveraging intent data to focus on leads most likely to convert

Pros

• Provides detailed insights into lead behavior and intent
• Improves lead quality and prioritization
• Supports sales and marketing alignment

Cons

• Pricing is not transparent; requires contacting sales for a quote
• May have a learning curve for some users

Reviews

On G2, users praise RollWorks' ability to help them "focus all efforts on our target market" and "track the impact of our efforts." They appreciate features like the awareness funnel and Slack integration. RollWorks has an average rating of 4.3 out of 5 stars on G2.

Capterra reviewers note that RollWorks is "at the forefront of our ABM strategy" and a "solve to your marketing and sales hurdles." However, some mention a learning curve and the need for a dedicated team member to own the solution. The overall rating on Capterra is 4.0 out of 5.

On Reddit, users discuss RollWorks as an alternative to other ABM platforms. They highlight its advanced targeting capabilities compared to traditional display advertising. However, some question the ROI of ABM display ads in general.

Pricing

• Standard, Professional, and Ultimate plans available
• Pricing is not publicly listed; contact sales for a quote

16. Marketo

Marketo is a powerful marketing automation platform that helps sales reps manage client relationships, monitor sales pipelines, and automate various sales processes. As an alternative to Salesforce, Marketo offers robust features for dynamic customer segmentation, personalized communications, and real-time analytics, enabling sales reps to create highly engaging and effective campaigns.

Key Features

These key features make Marketo an excellent choice for sales reps looking to automate and optimize their marketing efforts:

• Cross-channel engagement to keep customers engaged across multiple online and offline channels
• AI-powered content personalization to deliver tailored messaging and imagery at scale
• Advanced journey analytics to identify bottlenecks and optimize deal velocity
• Sales insights and account profiling to help sales teams be more efficient and effective

Popular Use Cases

• Automating personalized email campaigns and nurture sequences to move leads through the sales funnel
• Aligning sales and marketing teams with shared data, insights, and content
• Measuring the impact of marketing campaigns on pipeline and revenue

Pros

• Extensive integration options to connect marketing efforts with other tools and systems
• Scalable platform suitable for large enterprises with complex marketing operations
• Intuitive design with extensive training and support resources

Cons

• High price point with potential additional costs for advanced features
• Steep learning curve and time-consuming implementation process
• Some limitations in template options and feature flexibility

Reviews

On G2, Marketo has an average rating of 4.1 out of 5 stars from over 2,500 reviews. Many users praise its automation capabilities and ability to integrate numerous tools into a single platform. However, some note the interface can be challenging for new users.

Capterra reviewers echo similar sentiments, with many long-time users finding Marketo an invaluable tool for streamlining marketing processes. A few reviewers express disappointment with onboarding and customer support.

On Reddit, users discuss Marketo's strengths in customization and scalability for larger teams. They also note its job creation benefits for Marketo specialists. Some criticize the dated interface and call it "clunky" and "baffling" compared to other tools.

Pricing

• Pricing starts at $895 per month according to Crozdesk
• Starter plan: $2,500+ per month
• Professional plan: $5,000 - $15,000 per month
• Enterprise plan: $15,000 - $25,000+ per month

17. ActiveCampaign

ActiveCampaign is a powerful marketing automation tool that combines email marketing, marketing automation, and CRM functionality. It helps sales teams nurture and convert leads effectively by providing insights, automating tasks, and delivering personalized communications across multiple channels like email, SMS, and social media. ActiveCampaign's advanced segmentation, predictive sending, and behavioral analytics enable sales reps to create targeted campaigns that drive engagement and conversions.

Key Features

ActiveCampaign offers an impressive array of features that make it well-suited for sales teams looking to streamline their marketing efforts:

• Analytics and reporting to track campaign performance
• AI-powered content generation for emails and social posts
• Access to over 850 automation recipes to jumpstart workflows
• Omnichannel automation across email, SMS, and social media

Popular Use Cases

• Creating personalized email nurture sequences to convert leads
• Automating follow-ups based on lead behavior and engagement
• Leveraging the deal probability tool to prioritize high-value opportunities

Pros

• Extensive library of over 870 integrations with popular apps
• Intuitive visual automation builder for creating complex workflows
• Advanced segmentation for highly targeted campaigns

Cons

• The Lite plan has limited CRM features and integrations
• Reporting can be basic compared to some alternatives
• Steeper learning curve than simpler email marketing tools

Pricing

• Lite plan starts at $29/month for 500 contacts billed annually
• Plus plan starts at $49/month for 1,000 contacts billed annually
• Professional plan starts at $149/month for 2,500 contacts billed annually
• Enterprise plan starts at $259/month for 2,500 contacts billed annually

Reviews

On G2, ActiveCampaign has an average rating of 4.5 out of 5 stars from over 13,000 reviews. Users praise its automation capabilities, ease of use, and responsive customer support.

Capterra reviewers give ActiveCampaign an overall rating of 4.6 out of 5, highlighting the platform's robust feature set and ability to scale with their business. Some noted the learning curve and limited reporting as drawbacks.

Reddit users recommend ActiveCampaign as a top alternative to tools like Mailchimp and HubSpot, citing its superior automation and CRM functionality at a more affordable price point. However, some felt the complexity made it better suited for more advanced marketers.

18. Yesware

Yesware is a standout marketing tool for sales reps due to its comprehensive suite of features designed to streamline and optimize outreach efforts. With personalized email campaigns, automated follow-ups, and robust data-driven analytics, Yesware empowers sales teams to engage prospects effectively and make informed decisions based on real-time insights.

Key Features

Yesware's key features are tailored to address the specific needs of sales reps:

• Personalized email campaigns and automated follow-ups to nurture leads efficiently
• Real-time email tracking and analytics to gauge prospect engagement
• Integration with CRMs for seamless data syncing and reduced manual data entry
• Access to a vast B2B lead database for instant prospect enrichment

Popular Use Cases

• Automating personalized outreach sequences to save time and improve response rates
• Identifying engaged prospects through real-time email tracking insights
• Eliminating manual data entry by syncing email activity with the CRM

Pros

• Intuitive and user-friendly interface for quick adoption and implementation
• Robust automation features to streamline outreach and follow-up processes
• Insightful analytics and reporting to optimize email performance

Cons

• Occasional sync issues with Salesforce integration reported by some users
• Learning curve for advanced features may require additional training
• Pricing may be a consideration for smaller teams or solo sales reps

Reviews

On G2, Yesware has an impressive average rating of 4.4 out of 5 stars from over 800 reviews. Users praise its email tracking capabilities, reporting features, and seamless integration with Gmail and Outlook.

Capterra reviews echo similar sentiments, with users highlighting Yesware's ability to eliminate the need for separate email marketing software and its effectiveness in generating more return than other platforms.

Reddit discussions about Yesware generally paint a positive picture, with users appreciating its time-saving automation features and ability to personalize outreach at scale. However, some users caution against overusing the tool to avoid potential spam flags or account suspensions.

Pricing

• Free plan available with limited features
• Paid plans start at $15/user/month (billed annually) for the Pro tier
• Premium plan at $35/user/month and Enterprise plan at $65/user/month (billed annually)
• 14-day free trial for paid plans

19. Vidyard

Vidyard is a video messaging platform that helps sales teams incorporate personalized video into their outreach and communication strategies. Its ability to create one-on-one video messages and track viewer engagement makes it a valuable tool for building rapport and moving deals forward in a virtual selling environment.

Key Features

Vidyard's key features focus on enabling sales reps to create personalized, engaging video content:

• Record and send one-to-one videos to build stronger prospect relationships
• Centralized video content management, creation, and analytics
• Interactive elements like CTAs to drive viewer actions
• Detailed viewer engagement data to optimize outreach

Popular Use Cases

• Sending personalized prospecting and follow-up videos
• Creating custom product demos and walkthroughs
• Sharing customer testimonials and case studies

Pros

• Improves response rates compared to plain-text emails
• Enables face-to-face communication in remote selling
• Provides actionable insights to tailor sales approach

Cons

• Higher-tier features can get pricey for smaller teams
• Video quality depends on rep's recording equipment

Pricing

• Free plan for basic video recording/sharing
• Pro plan: $19/month, billed annually ($228/year)
• Business plan: $1600/year

Reviews

On G2, users praise Vidyard's ease of use and ability to humanize digital communication, giving it an average rating of 4.5 out of 5 stars. They appreciate features like view notifications and integration with sales engagement platforms.

On Capterra, reviewers highlight Vidyard's effectiveness for remote selling and responsive customer support. A user notes, "Vidyard enables me to promptly address customer inquiries in a personalized manner." The tool has an overall rating of 4.6 on the platform.

Discussions on Reddit suggest that while Vidyard is useful for targeted, one-off outreach, it may be less effective for high-volume cold prospecting. Users advise using it selectively for important contacts to maximize impact and ROI.

Conclusions

Choosing the best marketing tools for sales reps ultimately depends on your specific needs, budget, and the size of your team. Key factors to consider include the tool's ability to automate repetitive tasks, integrate with your existing tech stack, provide actionable insights, and scale with your business.

Among the top 19 marketing tools featured in this article, Bardeen, HubSpot Marketing Hub, and Crunchbase stand out as the most popular and versatile options.

If you're looking for a powerful tool to automate workflows, save time, and boost productivity, we highly recommend giving Bardeen a try. Download and install Bardeen's Chrome extension today to start streamlining your sales and marketing efforts. Plus, you can sign up for free and take advantage of a 14-day free trial of premium features to experience the full potential of this game-changing tool.

Don't miss out on the opportunity to revolutionize your sales process – try one of these top-rated marketing tools today and see the difference it can make for your business!