Since you're managing email forwarding, you might love Bardeen's automated workflows for sales. It simplifies email forwarding to HubSpot and keeps your CRM updated effortlessly.
Forwarding emails to HubSpot is a powerful way to centralize customer communications and streamline your team's workflow. In this step-by-step guide, we'll walk you through the process of setting up email forwarding from your provider to HubSpot's CRM platform. We'll also cover how to manage incoming emails effectively and troubleshoot common issues that may arise.
Setting Up Your Hosted Email Address in HubSpot
To get started with forwarding emails to HubSpot, you'll first need to set up a hosted email address within the CRM platform. Here's how:
Navigate to CRM > Inbox in your HubSpot account
Click on "Inbox Settings" in the bottom left corner
On the Channels tab, click "Connect a channel" and select "Team email"
Choose "Other mail account" from the options provided
Next, you can customize how your from name and from address will appear to contacts receiving emails from you. Options for the from name include:
Agent and company name: displays the user's name and company name
Company name: displays only the company name
For the from address, you can either use the default HubSpot address or customize it to match your domain. If you choose to customize, you may need to verify domain access.
You also have the option to include a team email signature, which can be personalized with the sender's name using tokens. Once you've configured these settings, you'll be provided with a unique forwarding address to add to your email provider's settings, completing the setup process.
Configuring Email Forwarding From Your Email Provider to HubSpot
To enable email forwarding from your email provider to HubSpot, you'll need to add the unique HubSpot forwarding address provided during setup. Here's how to do it for some popular email providers:
Gmail
Click the gear icon and select "See all settings"
Go to the "Forwarding and POP/IMAP" tab
In the "Forwarding" section, click "Add a forwarding address"
Enter your HubSpot forwarding address and click "Next"
Confirm the address and select "Proceed"
Microsoft Exchange
Open the Exchange Admin Center
Navigate to mail flow > rules
Click "+" to create a new rule
Select "Apply to all messages" and click "More options"
Give the rule a name and select the conditions for forwarding
Under "Perform the following actions", choose "Forward message" and enter your HubSpot forwarding address
Once you've added the forwarding address, any emails sent to your connected inbox will automatically be logged in HubSpot's CRM, associated with the right contact records. You're now set up to manage all your customer communications within HubSpot.
Bardeen can help automate this process. Try Bardeen's workflows to forward emails to HubSpot effortlessly.
Managing Incoming Emails in HubSpot's Conversations Inbox
HubSpot's Conversations Inbox is a powerful tool for managing and routing incoming emails. Here's how to make the most of it:
Setting Conversation Routing Rules
Conversation routing rules allow you to automatically assign incoming emails to the right team members based on criteria like contact owner, email subject line, or message content. To set up routing rules:
Ticket properties help you track key info and prioritize incoming emails. Customize them by:
Navigating to Conversations > Tickets
Clicking "Edit properties" in the right sidebar
Adding, removing or reordering ticket properties as needed
Using routing rules and custom properties, you can efficiently triage and assign incoming emails, ensuring timely responses and a great customer experience. It's a core benefit of managing email communications within HubSpot's CRM platform.
Troubleshooting Common Issues with Email Forwarding to HubSpot
While email forwarding to HubSpot is a great way to log communications, you may occasionally run into issues. Here are some common problems and solutions:
Emails Not Forwarding
If your emails aren't showing up in HubSpot, check these requirements:
Forwarding from a user email in your HubSpot account or connected inbox
Recipient's email isn't in your "Never Log" list
Forwarded email is in a HubSpot supported language
Forwarded message includes both HTML and plain text
Also ensure your email server allows external forwarding and your email client is compatible with HubSpot's forwarding feature.
Incorrect Associations
If forwarded emails are logging under the wrong contact or company, verify:
The subject line contains the recipient's email address
The contact and company exist in HubSpot with that email
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Frequently asked questions
What is Bardeen?
Bardeen is an automation and workflow platform designed to help GTM teams eliminate manual tasks and streamline processes. It connects and integrates with your favorite tools, enabling you to automate repetitive workflows, manage data across systems, and enhance collaboration.
What tools does Bardeen replace for me?
Bardeen acts as a bridge to enhance and automate workflows. It can reduce your reliance on tools focused on data entry and CRM updating, lead generation and outreach, reporting and analytics, and communication and follow-ups.
Who benefits the most from using Bardeen?
Bardeen is ideal for GTM teams across various roles including Sales (SDRs, AEs), Customer Success (CSMs), Revenue Operations, Sales Engineering, and Sales Leadership.
How does Bardeen integrate with existing tools and systems?
Bardeen integrates broadly with CRMs, communication platforms, lead generation tools, project and task management tools, and customer success tools. These integrations connect workflows and ensure data flows smoothly across systems.
What are common use cases I can accomplish with Bardeen?
Bardeen supports a wide variety of use cases across different teams, such as:
Sales: Automating lead discovery, enrichment and outreach sequences. Tracking account activity and nurturing target accounts.
Customer Success: Preparing for customer meetings, analyzing engagement metrics, and managing renewals.
Revenue Operations: Monitoring lead status, ensuring data accuracy, and generating detailed activity summaries.
Sales Leadership: Creating competitive analysis reports, monitoring pipeline health, and generating daily/weekly team performance summaries.