How to Follow LinkedIn Hashtags: Step-by-Step Tips

1. Increased visibility

Hashtags help your content show up in search results when people look for those topics, exposing your posts to a larger audience.

2. Joining relevant conversations

By using popular hashtags, you can join trending discussions in your industry and establish thought leadership.

3. Attracting your target audience

Including niche hashtags specific to your expertise allows you to connect with the right people who are likely to engage with your content.

Unlike other social platforms that use hashtags more casually, LinkedIn hashtags are focused on professional topics related to industries, skills, and career development. Users tend to follow and engage with hashtags to learn about trends and insights in their field.

To get the most out of LinkedIn hashtags, it's important to choose them wisely, use a mix of broad and niche hashtags, and incorporate them naturally in your posts. When used strategically, hashtags are a powerful tool to grow your reach and influence on LinkedIn.

In the following sections, we'll cover the fundamentals of finding relevant LinkedIn hashtags to follow and share best practices for using them effectively in your content. Explore how to integrate LinkedIn with other tools to enhance your LinkedIn strategy.

1. Use LinkedIn's Search Bar

The simplest way to find hashtags is directly through LinkedIn's search feature. Type a keyword or phrase into the search bar and select the "Hashtags" filter in the results to see related tags.

For example, if you're a marketing professional, search for terms like "digital marketing," "content strategy," or "SEO." Look through the suggested hashtags and follow the ones most relevant to your expertise and career goals.

2. Choose a Mix of Broad and Niche Hashtags

When selecting hashtags to follow, aim for a combination of broad industry tags and more niche topics. Broad hashtags like #marketing or #sales cast a wide net and expose you to diverse perspectives.

However, don't overlook niche hashtags that drill down into your specific areas of interest, such as #emailmarketing or #accountbasedselling. These narrower tags help you connect with like-minded professionals and stay current on the latest trends.

3. Follow Frequently Used Hashtags

Pay attention to the hashtags that influential people and brands in your industry use frequently in their posts. Chances are if thought leaders are using certain tags consistently, they are popular and valuable to follow.

For instance, notice how a prominent SEO expert incorporates hashtags like #SEO, #contentstrategy, and #googleupdates. Add those to your followed hashtags to stay plugged into the most important conversations.

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4. Create a Branded Hashtag

In addition to following other hashtags, consider creating your own branded hashtag unique to your business or personal brand. A branded hashtag, such as your company name or a tagline, makes your content more discoverable and allows others to join your community.

Encourage your team and customers to use the hashtag when posting about your brand. This expands your content's reach and builds a stream of posts that showcase your brand's expertise and impact.

By using LinkedIn's search features, selecting a strategic mix of hashtags, noting the tags used by influencers, and creating a branded hashtag, you can develop a strong list of hashtags to follow for maximum engagement and networking potential.

Now that you know how to find the best hashtags, let's dive into the process of actually following hashtags and measuring their impact on your LinkedIn presence.

1. Step-by-Step Guide to Following Hashtags

To follow a hashtag on LinkedIn, first search for it using the platform's search bar. Click on the hashtag in the search results to view its dedicated page. Then, simply click the "Follow" button at the top of the page.

You can also follow hashtags directly from posts that include them. Click on any hashtag in a post to go to its page, then hit "Follow." By following hashtags appearing in top-performing posts, you'll curate a feed of high-engagement content.

2. Understanding Trending Content for Hashtags

When you view a hashtag's page, you'll see a "Trending" section featuring posts with that hashtag that are receiving high engagement. Trending posts offer valuable insight into the type of content resonating with your target audience.

Pay attention to the format, topics, and tone of trending posts. Use these insights to inform your own content strategy and craft posts more likely to gain traction. Following hashtags allows you to keep a pulse on the latest trends.

3. Viewing Followed Hashtags in Your Feed

After following hashtags, their top content will appear directly in your LinkedIn feed. This allows you to engage with relevant posts by liking, commenting, and sharing, which can increase your own visibility.

Aim to check your feed regularly and interact with hashtag content. Engaging with trending posts can put you on the radar of influential people and pages in your industry. Plus, LinkedIn's algorithm may then show your content to others interested in the same hashtags.

4. Analyzing Hashtag Performance with LinkedIn Analytics

To see the impact of hashtags on your own content's performance, use LinkedIn's built-in analytics tools. On your company page, click the "Analytics" tab and select "Updates" from the dropdown menu.

Look at the engagement metrics for your recent posts, paying special attention to those including hashtags. Note which hashtags correlate with higher impressions, clicks, reactions, comments, and shares. Refine your hashtag strategy by using top-performers more frequently. For more detailed analysis, consider using a LinkedIn profile scraper to gather insights.

LinkedIn hashtag analytics help you identify the best hashtags for connecting with your target audience. By tracking performance over time and running tests, you'll zero in on a winning hashtag formula unique to your brand.

By learning to follow hashtags strategically and analyze their performance, you'll amplify your content's reach and spark valuable conversations on LinkedIn. Stay tuned for our next section on LinkedIn hashtag best practices and strategy to further optimize your approach.

1. LinkedIn's Hashtag Usage Guidelines

LinkedIn suggests limiting hashtag use to three per post for optimal engagement. Overloading posts with too many tags can make them seem cluttered and desperate for attention. Focus on quality over quantity by selecting the most pertinent hashtags for each piece of content you share.

When choosing hashtags, consider a mix of broad industry terms and more targeted phrases. For example, a social media marketer might use #socialmedia alongside #FacebookAds or #LinkedInTips. This strategy allows you to join larger discussions while still honing in on your specific area of expertise.

2. Balancing Broad and Niche Tags

To maximize the impact of your hashtags, aim for a combination of broad and niche tags. Broad hashtags like #marketing or #sales cast a wide net and expose your content to a large audience. However, they also face stiff competition for visibility.

Niche hashtags, on the other hand, are more specific to your industry, topic, or target market. While they may have a smaller following, they attract a highly relevant audience more likely to engage with your content. For instance, #B2BMarketing will draw in a more targeted crowd than simply #marketing.

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3. Establishing Expertise with Hashtags

Consistently using hashtags related to your area of expertise reinforces your authority on a given topic. If you frequently share insights on #LeadershipDevelopment or #EmployeeEngagement, your audience will come to recognize you as a knowledgeable resource in those areas.

You can even create a branded hashtag unique to your company or personal brand. Encourage employees, colleagues, and customers to use it when sharing content related to your business. This not only boosts brand visibility but also helps you track and engage with user-generated content.

4. Integrating Hashtags into Your Content Strategy

For hashtags to be effective, they must align with your overall content strategy on LinkedIn. Use tags that accurately reflect the topics you post about most often. If you've carved out a niche discussing #ArtificialIntelligence in #Healthcare, stay focused on those themes.

When planning your editorial calendar, research which hashtags are performing well for your target topics. Tools like LinkedIn's Content Suggestions can help you identify trending tags in your industry. Incorporate these into your posts to join timely conversations and increase your content's discoverability.

Hashtags are a key element of an effective LinkedIn strategy, but they work best in conjunction with compelling content and consistent engagement. Use them to amplify your reach, demonstrate your expertise, and connect with like-minded professionals. By following these best practices and continually refining your approach, you'll be well on your way to LinkedIn hashtag mastery!

Thanks for sticking with us through this ultimate guide to LinkedIn hashtags. By now, you should be a bonafide expert on all things #LinkedInMarketing. Just don't blame us if you start seeing hashtags in your dreams!