5 Steps to Find LinkedIn Influencers in Your Niche

How to Find Influencers on LinkedIn

Finding influencers on LinkedIn involves a strategic approach to identify thought leaders and experts in your industry. Influencers, or "LinkedInfluencers," are individuals who have built credibility and a following around their personal brands, sharing valuable content with the LinkedIn community. They can significantly impact their followers, making them valuable for partnerships, sponsorships, or simply for following their content. Here's how to start your search for influencers on LinkedIn:

1. Define Your Niche and Positioning: Clearly understand your industry, niche, audience, and objectives. This step helps narrow down your search to influencers who are most relevant to your goals.
2. Perform a Manual Search on LinkedIn with Keywords: Use LinkedIn's search function with specific keywords related to your industry or niche. Filter your search by 2nd and 3rd-degree connections and location. Utilize the "Talks about" filter for more precise results.

      3. Try Influencer Marketing Tools: Tools like BuzzSumo, Upfluence, AspireIQ, and Klear can save time and provide insights into influencers. These platforms use algorithms to identify and rank influencers based on reach, relevance, resonance, and reputation.

      4. Join Online Communities and Networks: Engage in forums, groups, chats, or events related to your industry. This allows you to discover influencers who actively participate in these communities and share their expertise.

       5. Monitor Your Competitors and Customers: Observing which influencers your competitors are working with and which ones your customers follow can provide insights into influential figures in your market.

How Do You Find Influencers to Follow on LinkedIn

Once you've identified potential influencers, engaging with their content and following them is crucial for building a relationship. Here are additional steps to take:

1. Scroll Your Feed: Your LinkedIn feed can be a goldmine for discovering influencers. Pay attention to posts with high engagement and check the comments for active influencers.
2. Use Influencers Lists: Look for updated lists of LinkedIn influencers online. These lists can provide a quick way to find influencers in your niche.
3. Visit LinkedIn Live Events: Influencers often participate in LinkedIn Live events. Attending these events can introduce you to new influencers and provide a common ground for connecting.
4. Connect and Engage: Send a personalized connection request to influencers you're interested in following. Once connected, engage with their posts by liking, commenting, and sharing. This shows genuine interest in their content.

Remember, the key to finding and following influencers on LinkedIn is to be strategic, genuine, and consistent in your efforts. By identifying influencers who align with your goals and engaging with their content, you can build valuable connections that benefit your professional growth.