Embed LinkedIn Feed: A Step-by-Step Guide

Embedding your LinkedIn feed on your website can be a game-changer for engaging visitors and driving traffic to your LinkedIn page. By showcasing your latest posts, you can keep your site fresh with dynamic content that builds trust and credibility. But how exactly do you integrate LinkedIn with your website?

In this guide, we'll break down the step-by-step process to embed your LinkedIn feed using both manual methods and automated tools. Plus, we'll share best practices and creative ideas to maximize the impact of your embedded feed. Get ready to take your website to the next level with the power of LinkedIn!

Why Embed a LinkedIn Feed on Your Website?

Embedding a LinkedIn feed on your website can provide significant benefits for your business, helping you build credibility, engage your audience, and drive more traffic between your site and LinkedIn page. Here are some key reasons to showcase your LinkedIn activity and posts on your website:

1. Display Social Proof and Build Trust

Embedding LinkedIn posts with customer reviews, testimonials, and case studies on your website helps establish social proof. Visitors can see real feedback from clients and peers, demonstrating your expertise and trustworthiness. This boosts your credibility and makes prospects more likely to do business with you.

For example, a B2B software company could embed LinkedIn posts highlighting successful customer implementations and glowing reviews. Showcasing this social proof right on the homepage or product pages helps convince potential buyers of the solution's value and the company's track record.

2. Provide Fresh, Dynamic Content

An embedded LinkedIn feed automatically pulls in your latest posts and activity, keeping your site fresh with new content. Every time you post on LinkedIn, it will automatically flow to your website feed as well. This dynamic content keeps visitors engaged and improves your site's search engine optimization (SEO).

Let's say a consulting firm embeds its LinkedIn feed on the blog sidebar. The feed would automatically update with the firm's latest LinkedIn article posts, company updates, and employee spotlights. Visitors always see a fresh stream of content, encouraging them to stay longer and explore the firm's expertise.

3. Cross-Promote Your LinkedIn Presence

Adding a live feed of your LinkedIn posts to your website cross-promotes your LinkedIn presence and activity. Visitors can see a glimpse of the valuable content you share on LinkedIn, enticing them to follow your company page or key employees. This helps grow your LinkedIn audience and enables you to nurture those relationships.

Imagine a financial advisor embeds her LinkedIn feed, which includes posts sharing retirement tips and market insights. Website visitors can see her thought leadership and click through to her full LinkedIn profile and posts. They are more likely to follow her LinkedIn activity, enabling the advisor to build trust and stay top-of-mind.

In summary, embedding a LinkedIn feed on your website amplifies your LinkedIn presence and leverages it to build credibility, engage visitors, and drive more followers and leads.

In the next section, you'll learn different ways to embed a LinkedIn feed and discover everything you need to know to get started.

Different Ways to Embed a LinkedIn Feed on Your Website

There are several methods to embed LinkedIn content on your website, each with its own advantages and considerations. The main options include manually embedding individual posts using LinkedIn's embed feature, automatically aggregating a feed with a plugin or widget, or custom integration via LinkedIn's API. Let's explore these approaches:

1. LinkedIn's Official Post Embedding Option

LinkedIn provides a built-in way to embed specific posts on your site. To do this, navigate to the post you want to feature, click the "..." menu in the upper right, and select "Embed this post". Copy the provided iframe code and paste it into your site's HTML where you want the post to appear.

This method is straightforward and doesn't require any additional tools. However, you'll need to repeat the process for each post you want to embed. It can be time-consuming if you want to showcase multiple posts or keep your embedded feed updated with new content.

2. Automated Feeds with Plugins and Widgets

For a more dynamic and hands-off approach, you can use a plugin or widget that automatically pulls in posts from your LinkedIn page or profile. Tools like Juicer.io or LinkedIn's own Company Plugin generate an embed code that displays a feed of your latest LinkedIn activity.

With this method, your embedded feed stays fresh as you publish new posts on LinkedIn. You can typically customize the feed's look and feel to match your site. However, some free plugins have limited features or display "powered by" branding unless you upgrade to a paid plan.

3. Custom Integration Using LinkedIn's API

For developers and advanced users, LinkedIn offers an API to build custom integrations. With the API, you can pull specific data points from LinkedIn and display them on your site in unique ways, beyond a standard feed.

API integration provides the greatest flexibility and control. You can tailor exactly what content shows up and how. However, it requires significant development work upfront and ongoing maintenance. Unless you have specific requirements, a plugin may be an easier choice.

No matter which embedding method you choose, featuring LinkedIn content on your site is a smart way to showcase your professional activity, build credibility, and drive visitors to your LinkedIn presence.

Next up, we'll walk through a detailed tutorial on embedding a LinkedIn feed using a user-friendly plugin, so you can get up and running quickly without any coding.

Step-by-Step Tutorial: Embedding Your LinkedIn Feed Using a Plugin

Using a plugin is the easiest way to integrate your LinkedIn feed seamlessly into your website. Tools like Juicer provide a user-friendly setup process and automatically sync new LinkedIn posts to your site. Follow this detailed walkthrough to get your LinkedIn feed up and running in minutes on WordPress, Squarespace, Wix, or any HTML-based platform.

1. Connect Your LinkedIn Account in Juicer

First, sign up for a Juicer account and navigate to the "Add Social Media Source" page. Select LinkedIn from the options and grant permission for Juicer to access your LinkedIn page or profile. Juicer will immediately import your recent posts. For more advanced features, explore how to scrape LinkedIn data efficiently.

2. Customize Your Feed's Design and Layout

On the next screen, Juicer provides options to personalize your feed's appearance. Choose from different feed layouts, color schemes, and styling to match your website's branding. You can adjust the number of posts shown, enable/disable post details, and more.

3. Generate and Copy the Embed Code

Once you're happy with the feed's look, click the "Embed" button to access the generated code. Juicer detects if you're using a common CMS like WordPress and provides platform-specific instructions. Copy the embed code to your clipboard.

4. Paste the Code on Your Website

Finally, go to your website's admin panel and open the page or post where you want the LinkedIn feed to appear. Paste the copied embed code into the HTML/Text editor. In WordPress, you can also use Juicer's plugin to easily insert the feed via shortcode.

Publish the changes and visit your site to see your LinkedIn feed in action! Juicer automatically checks for new posts multiple times a day to keep your feed fresh.

With Juicer, embedding a LinkedIn feed on any website is a breeze. The intuitive interface walks you through connecting your account and customizing the feed to blend seamlessly with your site.

Next up, discover creative ways to leverage your embedded LinkedIn feed to engage visitors and drive results. But before we get to that, give yourself a well-deserved pat on the back for making it this far! Your website thanks you.

Creative Ideas and Best Practices for Your Embedded LinkedIn Feed

An embedded LinkedIn feed offers numerous opportunities to showcase your company's thought leadership, engage visitors, and drive traffic between your website and LinkedIn page. By strategically curating the content in your feed and promoting key posts, you can maximize the impact of this powerful integration. Here are some creative ways to leverage your LinkedIn feed and moderation best practices to maintain a high-quality experience.

1. Highlight Thought Leadership and Industry Expertise

Use your embedded LinkedIn feed to feature your company's most insightful and valuable content. Share blog posts, whitepapers, webinars, and other resources that demonstrate your expertise and provide actionable advice for your target audience. For example, a marketing agency could showcase posts with tips on SEO, social media advertising, and content strategy.

Regularly publishing and promoting thought leadership content in your feed establishes your brand as a go-to resource and builds trust with potential customers. Consider using AI to personalize messages and enhance your strategic communication.

2. Promote Job Openings and Attract Top Talent

Leverage your LinkedIn feed to expand the reach of your job postings and employer branding content. Share links to open positions, employee spotlights, company culture videos, and other content that gives candidates a glimpse into life at your organization.

Embedding this feed on your website's careers page alongside job listings creates a dynamic, enticing experience for job seekers. Plus, visitors can easily click through to your LinkedIn page to learn more and apply.

3. Showcase Company News and Milestones

Keep your website fresh and engaging by highlighting your company's latest news, awards, product launches, and other noteworthy achievements in your LinkedIn feed. Visitors will appreciate being kept in the loop, and you can drive traffic back to your LinkedIn page for more in-depth coverage.

For instance, a software startup could feature posts about a successful funding round, new product features, or glowing customer reviews to build credibility and excitement.

4. Implement Tracking to Measure Performance

To gauge the effectiveness of your embedded LinkedIn feed, set up tracking to monitor clicks, engagement, and traffic. Use UTM parameters in the links you share on LinkedIn to track visits back to your website in Google Analytics.

Regularly review your feed's performance and adjust your content strategy as needed. Double down on the types of posts that resonate most with your audience and drive the highest engagement and conversions.

By showcasing thought leadership content, job opportunities, company news, and tracking performance, you can turn your embedded LinkedIn feed into a powerful tool for engaging visitors and driving results.

For those who want to integrate LinkedIn effectively, Bardeen offers a seamless way to connect your LinkedIn and other platforms, ensuring an efficient workflow and saving valuable time.

Thanks for sticking with us this far! Your dedication to learning how to embed a LinkedIn feed on your website is impressive. Just don't spend so much time perfecting your feed that you forget to update your own LinkedIn profile!

Conclusions

Embedding a LinkedIn feed on your website is an effective way to showcase your company's thought leadership, drive engagement, and keep your site fresh with dynamic content from LinkedIn. Here's a brief recap of what you discovered in this guide:

• The benefits of embedding a LinkedIn feed and how it can increase traffic between your site and LinkedIn page
• Different methods to embed a LinkedIn feed, including manually adding individual posts, using a plugin, or the LinkedIn API
• A step-by-step walkthrough of embedding a LinkedIn feed with a user-friendly plugin like Juicer
• Creative ideas and best practices to get the most out of your embedded LinkedIn feed

By applying the tips in this guide, you'll be well on your way to successfully integrating your LinkedIn presence with your website. Just don't spend so much time admiring your embedded feed that you forget to actually post on LinkedIn!