How to Clean Your Klaviyo List: Boost Deliverability

Are you tired of your Klaviyo emails landing in the spam folder? A clean email list is crucial for maintaining a stellar sender reputation and ensuring your messages reach your subscribers' inboxes.

In this comprehensive guide, we'll walk you through the essential steps to prune your Klaviyo list, from identifying inactive contacts to implementing automated cleaning with AI tools like Bardeen. By the end, you'll have a lean, mean, email-delivering machine that saves you time and skyrockets your open rates. Ready to give your Klaviyo list a much-needed makeover?

Why Regular Email List Cleaning is Critical for Klaviyo Users

Regularly cleaning your Klaviyo email list is essential for maintaining a strong sender reputation and high deliverability rates. By removing unengaged subscribers, invalid emails, and potential spam traps, you can improve your overall email performance and ensure your messages reach your most interested and active contacts.

Failing to clean your list can lead to increased bounces, spam complaints, and unsubscribes which hurt your sender reputation. Over time, this makes it harder for your emails to reach the inbox. A clean list allows you to:

Boost Open Rates and Engagement

By focusing on engaged subscribers, you'll see higher open and click rates. This positive engagement signals to inbox providers that your emails are wanted, improving deliverability. Plus, you can better tailor content to your most receptive audience.

Reduce Bounces and Spam Complaints

Removing invalid and inactive emails cuts down on hard bounces that damage your sender reputation. Unengaged contacts are also more likely to mark messages as spam. Proactively cleaning your list prevents these issues. For more tips, check out AI email management tools.

Save Money and Resources

With Klaviyo's pricing tiers, you pay more as your contact list grows. By eliminating unengaged profiles, you avoid wasting money sending to people unlikely to convert. You also save time and effort fixing deliverability problems from a bloated list.

The key is identifying inactive subscribers based on lack of opens, clicks, or site activity in a given timeframe, like 90-180 days. You can then remove them or try a winback campaign before saying goodbye.

Cleaning your list doesn't have to be daunting. In the next section, we'll walk through the key steps to effectively clean your Klaviyo email list for a more engaged audience and better inbox placement. Learn how to build a prospect list for better targeting.

Key Steps to Effectively Clean a Klaviyo Email List

Cleaning your Klaviyo email list involves identifying and removing invalid emails, suppressing hard bounces, segmenting unengaged subscribers based on lack of opens and clicks, attempting win-back campaigns, and ultimately deleting or excluding persistently inactive profiles. By following these steps, you can improve your sender reputation, boost engagement, and save resources.

Suppress Invalid Emails and Hard Bounces

Start by identifying any invalid or outdated email addresses that result in hard bounces. Klaviyo automatically suppresses an email after the first hard bounce, preventing further sends to that address. Regularly review and remove these suppressions to keep your list clean.

Segment Unengaged Subscribers Based on Inactivity

Define criteria for "unengaged" subscribers, such as no opens or clicks within the last 90-180 days. Use Klaviyo's segmentation tools to create a segment of these inactive profiles. This allows you to target them separately from your engaged subscribers.

Using automation tools for segmentation can significantly streamline this process.

Send Win-Back Campaigns Before Removing

Before removing unengaged subscribers, attempt to re-engage them with targeted win-back campaigns. These could include special offers, personalized recommendations, or a reminder of your value proposition. Use compelling subject lines and engaging content to entice them to open and click.

Consider using cold outreach strategies for your win-back campaigns to maximize engagement.

Remove Persistently Inactive Profiles

For subscribers who remain unengaged after your re-engagement efforts, it's time to say goodbye. Either delete them entirely or exclude them from future sends using Klaviyo's bulk suppression tools. This maintains your list hygiene and protects your sender reputation.

Automating this with sales prospecting automation ensures you keep your list fresh and engaged.

By regularly cleaning your email list, you can focus your efforts on engaged subscribers most likely to convert. You'll see improved deliverability, higher open rates, and more accurate campaign metrics.

Save time and keep your email list clean. Use automation tools for segmentation to efficiently manage your subscribers.

Thanks for sticking with us this far! While it takes some effort, a clean email list is well worth it for your email performance. Next up, we'll recap the key points you've learned.

Conclusions

Cleaning your Klaviyo email list is crucial for maintaining high deliverability rates and a strong sender reputation. This guide covered:

• The importance of regular email list cleaning for Klaviyo users
• Steps to effectively clean a Klaviyo list, including suppressing hard bounces, segmenting unengaged subscribers, sending win-back campaigns, and removing persistently inactive profiles

Don't let a dirty email list sabotage your marketing efforts - keep your Klaviyo list squeaky clean! Consider using automate sales prospecting tools to help manage your lists more effectively.