How to Add LinkedIn Hashtags: The Quick Steps

Expand Your Post's Reach to a Wider Audience

Hashtags categorize your content, making it discoverable to LinkedIn users interested in those topics - even if they're not directly connected to you. For example, let's say you used #digitalmarketing in a post sharing tips on social media strategy. Anyone following or searching for that hashtag can now find your post, expanding its reach beyond just your connections.

Join Relevant Conversations and Establish Thought Leadership

Including hashtags related to your industry or expertise allows you to join trending conversations and share your unique insights. By consistently posting valuable content with relevant hashtags, you can position yourself as a thought leader in your space. As users come across your posts by following those hashtags, they'll start recognizing you as a go-to expert.

Boost Engagement Metrics and Grow Your Network

Targeted hashtags help get your posts in front of the right audience - people likely to be interested in your content and expertise. This can lead to higher engagement in terms of likes, comments, and shares. As your posts gain traction, they'll also be shown to a larger subset of your hashtag audience, attracting new followers and connection requests that can grow your professional network.

By strategically using a few relevant hashtags, your LinkedIn posts can gain significantly more impressions and interactions than they would without. In a nutshell, hashtags are a simple yet effective way to increase the impact of your content on LinkedIn.

Next up, we'll cover how to find the right LinkedIn hashtags to use for maximum results. Stay tuned! For more on how to integrate LinkedIn effectively, check out our resources.

Combine Broad and Niche Hashtags for Optimal Reach

Start with a few broad hashtags related to your industry, like #marketing or #sales, to tap into those larger conversations. Then add more niche hashtags that drill down into the specific topics of your post, like #emailmarketing or #b2bsales. This combination helps you reach a wider audience while still attracting viewers who are highly interested in your specific content.

Explore Hashtags Used by Industry Thought Leaders

Look at posts from influential voices and thought leaders in your industry to see which hashtags they frequently use. Leveraging the same hashtags can help you join the conversations they're engaged in and get your content in front of a relevant audience. For example, if many top marketing experts are using #contentmarketingtips, consider using that hashtag to align your brand with their expertise.

Use LinkedIn's Search Bar to Vet Hashtag Popularity

When you have a hashtag in mind, type it into LinkedIn's search bar to see how widely it's used. The search results will display the number of followers and posts for that hashtag, giving you a sense of its popularity and reach. Aim for hashtags with a substantial following, but not so broad that your posts will get lost in the noise. Experiment to find the right balance for your content.

Follow Relevant Hashtags to Stay on Top of Trends

Following hashtags related to your industry keeps you up-to-date on the latest conversations and helps spark ideas for hashtags to use in your own posts. For example, if you work in HR, following hashtags like #recruitment and #employeeengagement will clue you into emerging discussions so you can join in by using those same hashtags when you have something valuable to add.

By combining these strategies, you'll be able to curate a set of hashtags that are relevant to your brand, aligned with your target audience's interests, and primed to maximize the reach of your LinkedIn content.

Now that you know how to choose the right hashtags, let's dive into the nuts and bolts of adding them to your LinkedIn posts for optimal impact.

Use Bardeen's LinkedIn Profile Scraper to effortlessly extract relevant data and integrate it into your hashtag strategy, saving time while optimizing your LinkedIn engagement.

Type or Select Hashtags When Composing Your Post

As you write your LinkedIn post, simply type the "#" symbol followed by your keyword or phrase. LinkedIn will suggest relevant hashtags as you type, making it easy to find and use popular tags. You can also search for specific hashtags using the platform's search bar and add them to your post by clicking on them.

Use 3-5 Relevant Hashtags per Post

While LinkedIn allows up to 30 hashtags per post, using too many can appear spammy and dilute your message. Aim to include 3-5 highly relevant hashtags that accurately represent your post's content and target audience. This strikes a balance between expanding your reach and maintaining a focused, professional appearance.

Integrate Hashtags Naturally into Your Post Copy

Instead of listing all your hashtags at the end of your post, try to incorporate them organically within the body of your content. This makes your post more engaging and readable while still leveraging the power of hashtags. For example, you could write, "Excited to share my latest #ContentMarketing tips for #B2BMarketing professionals!" instead of "New content marketing tips, #ContentMarketing #B2BMarketing."

Capitalize Multi-Word Hashtags for Clarity

When using hashtags containing multiple words, capitalize the first letter of each word to make them easier to read and understand. For instance, use "#SocialMediaMarketing" instead of "#socialmediamarketing." This small formatting change can make a big difference in how professional and accessible your hashtags appear to your audience.

By following these simple tips, you can effectively incorporate hashtags into your LinkedIn posts, making your content more discoverable and engaging to your target audience. For additional strategies, explore how to automate sales prospecting and enhance your LinkedIn outreach.

Now that you've mastered the art of adding hashtags to your LinkedIn posts, let's explore how you can measure their impact and refine your hashtag strategy for even better results.

Check Hashtag Performance with LinkedIn Analytics

LinkedIn provides built-in analytics tools that allow you to track the performance of your posts, including the impact of your hashtags. Access your company page analytics to view metrics like impressions, clicks, and engagement rates for posts containing specific hashtags. This data will help you identify which tags are driving the most visibility and interaction.

For example, if you notice that posts with #MarketingTips consistently outperform those with #DigitalMarketing, you may want to focus more on the former in future content.

Track Key Metrics to Gauge Hashtag Effectiveness

When analyzing your LinkedIn hashtag performance, pay close attention to the following metrics:

1. Impressions: The number of times your post was seen, indicating the reach of your hashtags.
2. Clicks: How many people clicked on your post after discovering it through a hashtag search.
3. Engagement rate: The percentage of people who interacted with your post (likes, comments, shares) out of the total impressions. A high engagement rate suggests your hashtags are attracting the right audience.

By regularly monitoring these metrics, you can gain valuable insights into which hashtags are most effective for your brand.

Test Different Hashtags to Optimize Performance

Don't be afraid to experiment with different hashtags to see what works best for your content and audience. Try using a mix of broad and niche hashtags, and track their performance over time. You may find that certain tags consistently outperform others, or that specific hashtag combinations lead to higher engagement rates.

For instance, a social media marketing agency might test using #SocialMediaTips alongside industry-specific tags like #B2BMarketing or #ContentCreation to see which pairings generate the most interest from their target audience. Using tools to scrape LinkedIn data can assist in refining your strategy.

To save time and improve your hashtag strategy, try using the scrape LinkedIn data feature with Bardeen. It helps you gather and organize LinkedIn data efficiently!

Refine Your Hashtag Strategy Based on Data

As you gather data on your LinkedIn hashtag performance, use those insights to continuously refine your strategy. Double down on the hashtags that are driving the best results, and consider phasing out those that aren't resonating with your audience. By regularly analyzing and adjusting your approach based on hard data, you can optimize your hashtag usage for maximum impact.

Remember, the goal is to use hashtags that not only increase your content's visibility but also attract the right people – those most likely to engage with and find value in what you share.

By leveraging LinkedIn's analytics tools and tracking the right metrics, you can unlock the power of hashtags to boost your content's reach and engagement. Hashtag optimization is an ongoing process, so keep testing, analyzing, and refining to get the best results.

Thanks for sticking with us through this in-depth guide to LinkedIn hashtags! By now, you're well on your way to becoming a hashtag pro. But don't worry if you're not quite there yet – as with any skill, mastering the art of hashtag usage takes time and practice.