Automatically send HubSpot contact information as an SMS to any phone number, perfect for quick info sharing or confirmation.
Integrating SMS functionalities within HubSpot streamlines communication, allowing for direct and timely engagement with contacts. This integration supports various use cases like immediate updates, event announcements, and personalized offers. Understanding how to effectively send SMS messages from HubSpot requires a grasp of two essential processes: setting up SMS functionalities and creating & sending messages.
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Setting Up SMS Messaging in HubSpot
Before sending SMS messages, it’s crucial to set up SMS functionalities within your HubSpot account. This setup involves a few key steps, ensuring compliance with regulations and creating a seamless process for sending messages.
First, verify your business's eligibility to use the SMS feature. This involves checking geographic restrictions and ensuring your business does not fall under restricted categories, as outlined by Twilio's Forbidden Message Categories. Next, purchase the required Marketing SMS Add-on, available for Marketing Hub Professional and Enterprise subscriptions.
Registering your business is the next step. In your HubSpot account:
- Navigate to 'Settings' > 'Marketing' > 'SMS'.
- Click 'Register business' and provide necessary details such as business name, website URL, and address.
- Submit your business registration for approval.
After approval, provide SMS details and generate an SMS number to use for sending messages. This involves specifying the types of SMS messages you'll send and how you'll manage consent from your contacts.
Creating and Sending SMS Messages
Once the setup is complete, you can start drafting and sending SMS messages. HubSpot’s SMS tool allows for personalization, scheduling, and analyzing the performance of your messages. To create an SMS message:
- In HubSpot, navigate to 'Marketing' > 'SMS' and click 'Create message'.
- Edit the content of your message. Personalize your message using the 'Personalize' option to insert tokens.
- By default, an opt-out message is appended. You can customize this if needed.
- Review your message, including how it will appear on different devices and in dark mode.
- Before sending, configure the internal name, language, and associated campaign in the 'Settings' tab.
- Test your message by sending it to yourself or a colleague.
- Configure your recipients and decide whether to send the message immediately or schedule it for later.
For automated SMS communications, HubSpot allows adding SMS messages to workflows. This enables automated sending based on specific triggers, enhancing engagement and efficiency. Remember, contacts must have explicitly opted in to receive SMS messages, ensuring compliance and respect for user preferences.
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