ZoomInfo vs RocketReach: Best Sales Tools Compared 2024

ZoomInfo offers a wealth of data points to enrich your lead profiles, going beyond standard contact information. In addition to basic details like email addresses and phone numbers, ZoomInfo provides valuable insights to help you better understand and engage with your prospects.

• Buyer Intent Data: ZoomInfo stands out by offering buyer intent signals, allowing you to identify which leads are actively researching and considering products or services like yours. This enables you to prioritize and target your outreach efforts more effectively.
• LinkedIn Data: As a unique data source, ZoomInfo leverages LinkedIn to provide additional context about your leads, such as job titles, company information, and professional connections. This social data can help you personalize your outreach and build stronger relationships.
• Actionable Analytics: ZoomInfo's analytics features leverage A/B testing and engagement metrics to provide intelligent recommendations. This actionable data helps you identify the best person to contact within an organization, increasing your chances of successful engagement.

RocketReach provides a comprehensive set of data points to help sales and marketing teams gain insights into potential leads. In addition to standard information like email, phone number, and job title, RocketReach stands out by offering Intent Data gathered from multiple sources.

• Intent Data: RocketReach collects Intent Data from sources such as branded content, websites, newsletters, event attendance, and public filings/PR. This data helps teams identify leads that are actively researching solutions or expressing interest in products similar to what they offer.
• Hiring Data: Information about a company's hiring trends and open positions can provide valuable context for sales outreach and help identify potential decision-makers.
• Technographics: Insights into a company's technology stack can help tailor messaging and highlight relevant product features.
• Firmographics: Key company details like industry, revenue, and number of employees are readily available to help with lead qualification and segmentation.

By leveraging these diverse data points, sales and marketing teams can personalize their outreach, optimize campaigns, and make data-driven decisions to improve lead qualification and conversion rates.

ZoomInfo provides data enrichment capabilities that can be integrated with various platforms and tools, although it lacks direct, out-of-the-box integrations with CRMs. The enrichment data can be accessed and utilized through ZoomInfo's API, enabling users to connect it with their preferred systems.

• Cloud integrations: ZoomInfo partners with leading cloud providers like AWS and Google Cloud, making it easy to ingest and work with enriched data within these environments.
• API access: The ZoomInfo API allows users to integrate enrichment data with any CRM or other platform, providing flexibility for custom integrations.
• Lack of direct CRM integrations: While ZoomInfo doesn't offer direct integrations with CRMs out of the box, the API enables users to build custom integrations tailored to their needs.

Overall, ZoomInfo's enrichment capabilities can be integrated with various tools and platforms through its API, although it may require some technical expertise to set up custom integrations with CRMs. The partnerships with major cloud providers make it easier to work with enriched data within those ecosystems.

RocketReach offers native integrations with a variety of apps, allowing users to view contact data in many different platforms. This makes it easy to incorporate RocketReach's enrichment capabilities into existing workflows and tools.

• CRM Integrations: RocketReach connects with popular CRMs like Salesforce, HubSpot, and Salesloft, enabling users to access enriched contact data directly within their CRM.
• Outreach Tool Integration: RocketReach integrates with Outreach, a leading sales engagement platform, streamlining the process of enriching and reaching out to prospects.
• Zapier Integration: For users who need custom integrations, RocketReach offers a Zapier integration. Zapier allows RocketReach to connect with over 1,000 other apps, providing flexibility and extensibility.

The variety of native integrations and the Zapier option demonstrate RocketReach's commitment to fitting into users' existing tech stacks. By making enriched data readily accessible in the tools that sales and marketing teams already use, RocketReach simplifies the process of leveraging that data for outreach and engagement.

ZoomInfo prides itself on providing high-quality, accurate, and up-to-date business data to its users. The company gathers and organizes broad business information and buying signals from multiple sources to ensure that the data in its platform is reliable and actionable.

• Advanced data sourcing technologies: ZoomInfo utilizes advanced technologies, niche third-party providers, community contributors, and a robust research team to source its business data from across the web.
• Sophisticated data collection system: The FuZion data collection system ensures that every data point entering ZoomInfo's database goes through a sophisticated machine that guarantees data accuracy, actionability, and compliance with data privacy standards.
• Regular data updates: ZoomInfo updates its data regularly, with new records added, existing records updated, and detected information changes reflected in the platform to provide users with the most current and reliable information.

RocketReach prides itself on providing reliable and accurate data to its users. The company's founding team has extensive experience in large-scale data mining and processing, which allows them to deliver comprehensive and up-to-date information.

• Extensive coverage: RocketReach provides access to contact data for over 400 million professionals and covers more than 20 million companies worldwide.
• Continuous updates: The platform refreshes over 85 million profiles every month to ensure data accuracy and relevance.
• High deliverability: RocketReach boasts a 95% deliverability rate for a grade verified email addresses.
• Multiple data sources: The company gathers data from various sources, including intent data, branded content, firmographics, technographics, hiring data, websites, newsletters, and event attendance.

RocketReach's commitment to data quality is further demonstrated by its use of multiple tests and a green icon to indicate verified email addresses and phone numbers. This helps users achieve an 85% or higher fill rate for email addresses and a 60% or higher fill rate for direct phone numbers.

Zoominfo provides a comprehensive set of APIs that enable users to search for relevant companies and contacts, enrich their existing databases with accurate data, and export the information for use in their sales and marketing efforts.

• Search and Enrich: Query the entire Zoominfo database to find targeted companies and contacts, and enrich existing data with complete and accurate information from Zoominfo.
• Standard APIs: Access a range of APIs for common tasks like searching, enriching, and exporting data.
• Identify and Personalize: Learn about website visitors to power personalization and better understand conversion metrics by identifying previously unconverted website traffic.
• WebSights APIs: Utilize APIs focused on visitor identification and personalization.
• Data Export: Zoominfo allows data to be exported via the provided APIs, enabling integration with other systems and tools in the sales and marketing stack.

RocketReach provides a robust prospecting tool that enables users to build targeted lists of leads using a wide range of search filters. This feature streamlines the process of identifying potential customers and gathering relevant contact information.

• Extensive search criteria: Users can narrow down their search using filters such as location, occupation, role & department, skills, years of experience, employer, company name or domain, intent, employee count, revenue, industry, and more. This allows for highly targeted prospecting based on specific criteria.
• Saved searches: RocketReach allows users to save their searches for future reference or reuse, making it easy to build and manage multiple lead lists.
• Data export: The platform offers options to export data using the provided API, enabling integration with other tools and workflows.
• Intent data: RocketReach's intent filter helps identify leads who are actively searching for or engaging with content related to specific topics or industries, indicating a higher likelihood of interest in the user's product or service.

Zoominfo does not provide transparent pricing information on their website, instead requiring potential customers to contact their sales team for a custom quote. They offer a free trial for their platform, but the specific features and costs are not publicly available.

Key pricing details:

• Pricing model: Custom pricing, contact sales for a quote
• Free trial: Available for all solutions (Sales, Marketing, Talent)
• Pricing factors: Pricing likely based on number of seats, usage, and included features
• Enterprise features: Advanced integrations, engagement apps, candidate search capabilities for Talent solution

To get started with Zoominfo, you need to reach out to their sales team, who will assess your specific needs and provide a tailored pricing quote. The lack of transparent, self-serve pricing suggests that costs may be significant, especially for larger organizations requiring enterprise-level features and support.

RocketReach provides a straightforward pricing model with plans tailored for both individuals and teams. While they do not offer a free trial, they provide clear pricing tiers based on the number of lookups per user and additional features.

Key aspects of RocketReach's pricing:

• Billing model: Monthly or annual billing, with discounts for annual plans
• Free trial: No free trial available
• Pricing structure: Plans priced per user, with lookup limits ranging from 80 to 500 per user
• Tier differences: Higher-tier plans include additional features such as mobile & direct phone numbers, company search, bulk lookups, and CRM integrations
• Sales contact: No requirement to contact sales; plans can be selected and purchased directly from the pricing page